Are you planning to sell products or services online?

WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also many great WordPress themes that you can use to easily set up and run your online store.

In this article, we’ll show you where to find many professionally-designed and beautiful themes for selling your products or services online with WordPress.

Beautiful WordPress Themes For e-Commerce

When searching for web site templates for online stores there are some things to keep in mind:

Template Style

As well as finding a versatile theme for your web shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion store, selling electronic products online, flower shop, etc).

Full Functionality

In many cases, most of the e-Commerce functionality in your online store will come from the WP plugins used to power your eCommerce site.

As you will see, however, a number of themes also include built-in functionality that can enhance your site’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring additional plugins.

This can include settings that allow you to easily control your site’s theme colors without modifying template code, toggle features on and off, reconfigure your layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Shopping Cart And Store Integration

Most professional-quality e-Commerce themes offer easy cart and store integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin processing orders online without having to experience complex technical implementation processes or delays.

Responsive Theme Design

A responsive theme allows websites to automatically reconfigure the layout to display smoothly across different monitor sizes and screen resolutions, as well as across different devices (e.g. laptops, iPads, mobile phones, etc).

We have written a detailed post about the importance of choosing responsive themes for WordPress here:

• WordPress Themes Explained

Theme Updates & Support

If you are planning to sell products or services online, there are many unplanned things that can turn into problems with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails annoyed or even angry customers is to be using an outdated theme that is creating conflicts and you can’t get access to the theme developer to provide you with an urgent fix.

For this reason, we strongly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when looking for a theme for your web store. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free template.

With the above points in mind, let’s now take a look at some of the website templates you can use to set up an online shop that will keep visitors buying products from your website:

Free WordPress eCommerce Themes

Virtue Free WP e-Commerce Theme

Virtue by Kadence Themes is a versatile theme for simple e-Commerce. Even though there is a premium of the theme available that includes more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already loaded with loads of premium options and is also highly customizable.

Virtue also features a clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design an awesome shop online.

Some of the features of this theme include:

• Portfolio posts and pages (use these to display your products). The versatile design of this theme is ideally-suited for any kind of e-Commerce business, webstore, portfolio or personal site.
• A powerful options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the design of your site without requiring technical knowledge.
• Translation-enabled. Virtue comes with built-in support for Spanish, Italian and Russian language files and can also be translated into any other language, allowing you to sell products to a global customer base.

For more information go here: Virtue Free WP Theme For e-Commerce

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FabThemes Free eCommerce Themes For WordPress

Fabthemes provides WordPress users with many cool and premium quality WordPress themes for eCommerce for free.

All themes come with a built-in Options panel that lets users change and configure a number of theme settings and options. They also provide unencrypted theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.

In addition to creating free themes that suit a range of other uses, Fabthemes provides a category of themes suitable for setting up online stores.

For more information about the FabThemes range of e-Commerce free themes like “Cartel“, “eBuy” and “Zenshop“, go here: FabThemes WordPress e-Commerce Themes

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WordPress.org Theme Directory

A great place to look for free eCommerce themes for WordPress is the free theme directory at WordPress.org.

You can find free eCommerce themes for WordPress in the directory using the following methods:

• Go to WordPress.org/themes and search for keywords like “e-commerce”
• Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce

An easier method to search for free WP themes for e-Commerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

Look for free themes for e-Commerce here: WordPress.org

Now that you know where to search for great free WordPress themes for eCommerce, let’s take a look at premium WordPress themes for e-Commerce.

Premium WordPress Themes For eCommerce

Below are some of the best places on the net where you can find beautiful and professionally-designed themes to help you set up up a WP-based online store, as well as some great WordPress eCommerce themes we recommend:

StoreFront WordPress Themes

Storefront Themes design stunning themes for selling products online …

Click Here To Browse StoreFront Themes …

StoreFront themes for e-Commerce provide great support and feature fully responsive design …

The collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

To view all StoreFront themes go here: StoreFront WordPress eCommerce Themes

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Elegant Themes For WordPress eCommerce

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and provide loads of powerful features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus excellent support from an experienced and dedicated team …

Click Here To View All Elegant Themes …

Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:

eStore

eStore provides an elegant solution for setting up an online store. The theme is very simple to configure and integrates easily with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the major web browsers and providing localized support for easy translation, eStore comes in a range of unique colors …

For more details visit this site: eStore eCommerce WordPress Theme

Boutique

The Boutique eCommerce Theme enables you to integrate with some of the most popular WP eCommerce plugins available, allowing you to use your favorite system without any conflicts.

For more details visit this site: Boutique eCommerce WordPress Theme

Like all other Elegant themes in the collection, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WordPress dashboard as soon as the theme is activated …

The ePanel theme options panel allows you to control your web site without modifying the underlying web code. ePanel allows you to toggle features on and off, reconfigure your store layout at the click of a button, manage sitewide advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.

One of the other great benefits of choosing Elegant Themes apart from all the beautiful themes they design is that they offer a range of plans that let you access all themes in their collection for one low yearly fee.

For more details go here: Elegant Themes For WP

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WooCommerce For WordPress

WooThemes offer one of the largest collections of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your webstore.

Click Here To View WooCommerce Themes From WooThemes …

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ThemeForest WordPress eCommerce Themes

Theme Forest is an online marketplace where you can browse many premium eCommerce WordPress themes and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest …

Simplicity WordPress Theme

Simplicity is an elegant and flexible WordPress theme for e-Commerce that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity WordPress Theme

VintageStyle eCommerce WordPress Theme

VintageStyle eCommerce theme is a clean and elegant theme for doing e-Commerce with WordPress designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and customization options, this theme can be used in a variety of different business and e-Commerce projects.

For more details visit this site: VintageStyle eCommerce WP Theme

SmartShop

SmartShop is a very clean and responsive WP eCommerce theme and shopping cart websites.

This theme is also fully compatible with the WooCommerce System.

To learn more about this theme visit this site: ThemeForest WordPress e-Commerce Themes – SmartShop

Lathika

Lathika is a responsive WordPress eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop is an eCommerce plugin.

For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme visit this site: Lathika

MeariShop

MeariShop is a clean and flexible theme for doing eCommerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – this theme is well suited for beginners with no coding knowledge and web developers.

For more details about this theme go here: MeariShop Theme For WordPress

In addition to the themes shown above, you can find hundreds of WordPress eCommerce themes listed on the ThemeForest marketplace simply by searching through the WordPress > eCommerce category …

Click Here To View All ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based webstore can’t provide you with the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above has given you many avenues to explore to sell products or services online with WordPress.

To learn more about WordPress themes and the “pros” and “cons” of choosing free WordPress themes vs paid WordPress themes, see this post:

Finding The Best Paid And Free WordPress Web Templates Online

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