Are you planning to set up a web store?

The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also many excellent WordPress themes that let you easily set up and run your store online.

In this post, we’ll show you where to find many professionally-designed and beautiful website templates to set up a WordPress-based online store.

Beautiful WP Website Templates For e-Commerce

When looking for eCommerce themes for WordPress here are a number of important points you should keep in mind:

Style

As well as looking for a versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion accessories, electronics store, specialty items, etc).

eCommerce Functionality

In many cases, most of the e-Commerce functionality in your online store will come from the plugins you decide to install to power your eCommerce store.

As you will see, however, some e-Commerce templates also include built-in functionality that can enhance your site’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring additional plugins.

This can include the ability to control your website’s overall color scheme without editing template code, toggle features on and off, reconfigure your store layout at the click of a button, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup & Integration

Most professional-quality WP eCommerce themes provide easy cart & store checkout with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start processing orders online without going through lengthy technical implementation processes or delays.

Responsive Theme Layout

A responsive theme allows websites to automatically readjust screen size to display smoothly over different monitor sizes and screen resolutions, as well as different platforms.

We have written a detailed post about the importance of choosing themes with responsive design here:

• WordPress Themes Explained

Theme Support

If you plan to sell products or services online, there are many things that can and probably will happen with the e-Commerce process itself. The last thing you want to experience when dealing with emails unhappy or even angry customers is to be using a theme that is creating conflicts and you can’t get access to the theme developer to get the support you need.

For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when searching for a template for your online shop. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.

With the above points in mind, let’s take a look now at various website templates you can use to set up an online store that will keep people buying products from your website:

Free WordPress Themes For eCommerce

Virtue Free eCommerce Theme For WordPress

Virtue is a versatile theme for WordPress. Even though there is a paid version available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is already loaded with a ton of premium options and is also highly customizable.

Virtue Free theme also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to design an awesome web shop.

Some of the features of this theme also include:

• Portfolio posts and pages (use these to showcase your products). The versatile design of this theme is perfect for any kind of e-Commerce business site, online store, portfolio or personal site.
• A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the look of your site without requiring CSS knowledge.
• Translation-enabled. The Virtue theme comes with built-in language support for Italian, Russian and Spanish and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.

Go here for more information: Virtue Free eCommerce Theme For WordPress

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FabThemes

Fabthemes makes available many stylish and premium quality WordPress themes for e-Commerce for free.

All themes come with an Options panel that lets users change and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

In addition to developing free themes that suit a wide range of uses, Fabthemes provides themes suitable for setting up online stores.

Go here for more information about their range of e-Commerce free themes like “Cartel“, “eBuy” and “Zenshop“, visit their site: FabThemes WP eCommerce Themes

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WordPress.org Free eCommerce Themes For WordPress

A great place to find free WordPress themes for eCommerce is the free directory of WP themes at WordPress.org.

You can find all of the free WordPress themes for eCommerce in the directory using the following methods:

• Go to WordPress.org/themes and search for keywords like “e-commerce”
• Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce

An easier method to search for free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes area …

Browse hundreds of free eCommerce themes for WordPress here: WordPress.org

Now that you know where to browse loads of great free themes for e-Commerce, let’s take a look at premium eCommerce themes for WordPress.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can find great professionally-designed themes to help you set up up a WordPress-based online store, as well as some great WP eCommerce themes we recommend:

StoreFront Themes

Storefront Themes provide many beautiful WP themes for selling your products online …

Click Here To Browse All StoreFront Themes …

StoreFront eCommerce themes provide great technical support and feature fully responsive design …

The entire collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

To browse all StoreFront themes go here: StoreFront – WP eCommerce Themes

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Elegant WordPress eCommerce Themes

Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and come with loads of powerful built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their website, plus top-notch theme support from an experienced and dedicated support team …

Click Here To View All Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore Theme For WordPress

eStore provides an elegant theme for setting up an online store. The theme is simple to configure and integrates easily with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

For more details about this theme go here: eStore e-Commerce Theme

Boutique Theme For WordPress

The Boutique Theme For WordPress was built to integrate with some of the most popular WP e-Commerce plugins available, allowing you to use your preferred system without any conflicts.

To learn more about this theme go here: Boutique

Like every other Elegant theme in the collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside your WordPress dashboard as soon as you activate the theme …

The ePanel theme options panel allows you to control your web site without editing template code. With ePanel you can toggle features on and off, reconfigure your layout easily, manage your advertising banners, optimizing product categories and descriptions for search engines, shortcodes and more.

An additional benefit of using Elegant Themes apart from the beautiful themes they make available is that their business model is built around giving you access to all of their themes for one low yearly price.

For more details go here: Elegant Premium eCommerce WP Themes

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WooThemes WooCommerce

WooThemes offer one of the largest collections of eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your webstore.

Click Here To View WooCommerce Themes From WooThemes …

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ThemeForest

Theme Forest is an online theme marketplace where you can browse loads of premium e-Commerce WordPress themes and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest …

Simplicity e-Commerce WP Theme

Simplicity is an elegant and flexible WP theme for eCommerce that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

For more details about this theme visit this site: Simplicity

VintageStyle

VintageStyle eCommerce theme is a clean and elegant WP theme for e-Commerce designed for corporate websites and eCommerce ventures. This theme can also be used for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, short codes, and customization options, this theme can be used in a number of different business and e-Commerce projects.

For more details visit this site: VintageStyle

SmartShop

SmartShop is a very clean and responsive WordPress theme for eCommerce and shopping cart stores.

This web template is also fully compatible with the WooCommerce System.

To learn more about this theme go here: SmartShop e-Commerce WordPress Theme

Lathika

Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is a WP plugin for e-Commerce.

For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details visit this site: Lathika

MeariShop

MeariShop is a clean and flexible WordPress e-Commerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – it is well suited for both beginners with no coding knowledge and web developers alike.

To learn more about this theme go here: MeariShop e-Commerce WordPress Theme

In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed in ThemeForest just by visiting the site and choosing the WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based online store can’t provide you with the same power and functionality to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope this post has inspired you to set up a WP-based store online.

To learn more about WordPress themes and the “pros” and “cons” of choosing free WP themes vs paid themes, see this article:

How To Find Great Premium And Free Responsive WordPress Web Templates For Your Website Or Blog

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