Do you plan to set up an online store?
The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also many excellent themes for WordPress that you can use to easily set up and run your store online.
In this blog post, we’ll show you where to find some of the most beautiful and professionally-designed themes for selling your products or services online with WordPress.
Beautiful eCommerce Themes For WordPress
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When searching for themes for online stores there are a few points to keep in mind:
Theme Style
As well as looking for a beautiful theme for your web shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, selling electronic goods online, selling crafts online, etc).
Functionality
In many cases, most of the eCommerce functionality in your web store will come from the plugins used to power your eCommerce site.
As you will see, however, a number of themes also have additional options and settings that can enhance your store’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.
This can include the ability to control your website’s overall colour scheme without modifying template code, toggle theme features on and off, adjust your layout, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart Setup & Store Checkout Integration
Most professional WP e-Commerce themes offer easy cart setup with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online sooner.
Responsive Design Layout
A responsive theme enables websites to automatically readjust screen size to display smoothly across different screen sizes and resolutions, as well as different platforms.
We have written a detailed post about the importance of choosing responsive themes here:
Theme Updates & Support
If you are planning to sell products or services online, there are many unexpected things that can stress you out with the online shopping process itself. The last thing you want to experience when dealing with disappointed or even angry customers is to be using a theme that is causing problems and you can’t get someone to get the support you need.
For this reason, we strongly encourage you to carefully consider using themes that offer support and regular updates when searching for a theme for your web store. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.
With the above points in mind, let’s now take a look at some of the themes you can use to set up a web shop that will keep people buying products from your website:
Free WordPress eCommerce Themes
Virtue Free WordPress eCommerce Theme

Virtue Free theme by Kadence Themes is versatile. Even though there is a paid version available that includes many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is fully pre-loaded with many useful great features and is also highly customizable.
This theme also features a modern, clean design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to build an awesome webstore.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your work). The versatile design of this theme is ideally-suited for any kind of e-Commerce business, online shop, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the look of your site without requiring technical knowledge.
- Translation-enabled. Virtue comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.
Go here for more information: Virtue
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FabThemes Free WP Themes For eCommerce

Fabthemes makes available many stylish and premium quality WordPress themes for free.
Fabthemes are built with a built-in Options panel that lets users change and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
As well as developing free WP themes that work in a range of uses, Fabthemes provides themes suitable for setting up eCommerce stores.
For more information about their range of e-Commerce themes like “Cartel“, “eBuy” and “Zenshop“, go here: FabThemes e-Commerce Themes
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WordPress.org e-Commerce Themes
A great place to look for free WP themes for e-Commerce is the free theme directory at WordPress.org.

You can find all of the free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to find free WP themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

Search for free eCommerce themes for WordPress here: WordPress.org
Now that you know where to many great free eCommerce themes for WordPress, let’s take a look at paid WordPress themes for e-Commerce.
Premium WordPress Themes For eCommerce
Below are some of the best places on the net where you can go to find many excellent and professional themes for setting up a WP-based store online, as well as some great WP eCommerce themes we recommend:
StoreFront WordPress Themes
Storefront Themes provide many elegant WordPress themes you can use to set up online stores …
Click Here To View All StoreFront Themes …
StoreFront themes for e-Commerce provide great theme support and feature responsive design …

The collection of responsive StoreFront eCommerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

To browse all StoreFront themes go here: StoreFront WordPress eCommerce Themes
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Elegant Themes For WordPress
Elegant Themes employs a team of very talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and come with many powerful built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus excellent customer support from an experienced and dedicated support team …

Click Here To View Elegant Themes …
Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce Theme

eStore offers an elegant solution for setting up an online store. This theme is easy to configure and integrates easily with many popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main web browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colours …

For more details go here: eStore eCommerce WordPress Theme
Boutique WordPress Theme

Boutique enables you to integrate your webstore with some of the most popular WP eCommerce plugins available, allowing you to use your favorite system without any conflicts.
To learn more about this theme visit this site: Boutique
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Like every other Elegant theme in the collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically displays inside the WP dashboard the moment the theme is activated …

The ePanel theme options panel allows you to easily control your web site without editing template code. ePanel allows you to toggle theme features on and off, adjust your layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
One of the other benefits of choosing themes from Elegant Themes apart from all the beautiful themes they make available is that their business model is built around giving you access to their entire theme collection for one low annual price.
For more details go here: Elegant – WordPress eCommerce Themes
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WooThemes
WooThemes offer one of the largest collections of themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your store online.
Click Here To View WooCommerce Themes …
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ThemeForest Themes For WP eCommerce
Theme Forest is an online theme marketplace where you can access loads of premium e-Commerce WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity WP Theme
Simplicity is a flexible and elegant theme for eCommerce that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
For more details visit this site: ThemeForest WordPress Themes – Simplicity
VintageStyle eCommerce WP Theme
VintageStyle eCommerce theme is a clean and elegant WordPress eCommerce theme designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shops.
Supported with custom templates, widgets, short codes, and customization options, this WP theme can be used in a range of different business and e-Commerce projects.
For more details visit this site: ThemeForest WP Themes – VintageStyle
SmartShop e-Commerce Theme
SmartShop is a very clean and responsive e-Commerce theme and shopping cart websites.
This theme is also fully compatible with the WooCommerce System.
For more details about this theme go here: SmartShop
Lathika
Lathika is a responsive WordPress eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop is an e-Commerce plugin for WordPress.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika eCommerce WP Theme
MeariShop eCommerce WordPress Theme
MeariShop is a clean and flexible eCommerce theme for WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – this theme is well suited for new website owners with no coding knowledge and web developers.
To learn more about this theme visit this site: MeariShop WP Theme
In addition to the themes shown above, you can find hundreds of WP eCommerce themes listed on the ThemeForest marketplace simply by choosing their WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is absolutely no reason why your WordPress-based online store shouldn’t have the same ability to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope the above has inspired you to consider setting up a WordPress-based store online.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WordPress themes vs paid WP themes, see this article:
Finding Great Paid And Free WordPress Themes For Your Business Online
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