Do you plan to set up a web store?
WordPress developers not only make great plugins for e-Commerce available to users, but there are also many excellent WordPress themes that let you easily set up and run your online store.
In this post, we’ll show you where to find some of the most professionally-designed and beautiful themes for selling products online with WordPress.
Beautiful WP Website Templates For e-Commerce
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When searching for eCommerce WordPress themes here are a few points you should keep in mind:
Template Style
As well as searching for a beautiful theme for your online store, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, electronics store, flower shop, etc).
Full eCommerce Functionality
In many cases, most of the e-Commerce functionality in your web store will come from the plugins you decide to install to power your eCommerce site.
As you will see, however, some e-Commerce themes also have additional options and settings that can enhance your website’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.
This can include the ability to control your site’s theme colors without modifying template code, toggle features on and off, reconfigure your store layout easily, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart Setup And Integration
Most professional-quality WordPress e-Commerce themes offer easy cart setup and store checkout integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online without having to go through complicated technical implementation processes or delays.
Responsive Theme Layout
A responsive theme enables a website to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as across different devices (e.g. computers, iPads, cell phones, etc).
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
Theme Updates And Support
If you are planning to sell products or services online, there are many things that can happen with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails disappointed or even angry customers is to be using an outdated theme that is causing errors and you can’t get someone to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider using themes that offer support and regular updates when searching for a template for your webstore. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free template.
With the above points in mind, let’s now take a look at some of the web templates you can use to set up a web store that will keep customers buying products from your website:
Free WordPress Themes For eCommerce
Virtue Free WordPress e-Commerce Theme

Virtue by Kadence Themes is a versatile theme for a simple web commerce store. Even though there is a premium of the theme available that includes many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already fully pre-loaded with many useful premium options and is also highly customizable.
Virtue also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking store online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to show your items). The versatile design of this theme is ideal for any kind of e-Commerce business site, online shop, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and customize the look of your site without requiring CSS knowledge.
- Translation-ready. Virtue Free comes with built-in language support for Italian, Spanish and Russian and can also be translated into any other language, allowing you to sell products to a truly worldwide audience.
Go here for more information: Virtue Free e-Commerce Theme For WordPress
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FabThemes Free e-Commerce Themes For WordPress

Fabthemes makes available many stylish and premium quality WordPress themes for free.
All themes are built with an Options panel that lets you adjust and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to developing free WordPress themes that suit a wide range of applications, Fabthemes provides themes suitable for setting up web stores.
For more information about the FabThemes range of e-Commerce free themes like “iShop“, “Viper” and “Xenastore“, visit their site: FabThemes eCommerce Themes
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WordPress.org
A great place to browse hundreds of free e-Commerce themes for WordPress is the free WordPress theme repository at WordPress.org.

You can find a list of free eCommerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to browse free WordPress themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes area …

Find free eCommerce themes for WordPress here: WordPress.org
Now that you know where to browse loads of great free e-Commerce themes for WordPress, let’s take a look at premium WordPress e-Commerce themes.
Paid WordPress Themes For e-Commerce
Below are some of the best places on the net where you can find excellent and professional themes to help you set up up a WP-based online store, as well as some great WP e-Commerce themes we recommend:
StoreFront eCommerce Themes
Storefront Themes offer users many stunning WordPress themes for selling products online …
Click Here To View StoreFront Themes …
StoreFront themes for eCommerce provide great theme support and feature fully responsive design …

The entire collection of responsive StoreFront eCommerce themes is also very customizable, providing users with a rich content browsing experience …

For more details go here: StoreFront WordPress eCommerce Themes
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Elegant – WP eCommerce Themes
Elegant Themes employs a team of very talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and are designed with loads of powerful built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus great customer support from an experienced and dedicated team …

Click Here To View All Elegant Themes …
Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore offers an elegant theme for selling products online. The theme is very simple to configure and integrates easily with some of the most popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all main web browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

For more details about this theme go here: eStore eCommerce WordPress Theme
Boutique

Boutique lets you integrate your eCommerce store with some of the most popular e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.
To learn more about this theme go here: Boutique
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Like all other Elegant themes in the catalog, both the eStore theme and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside your WP dashboard the moment the theme is activated …

The ePanel theme options panel lets you control your web site without modifying the underlying template code. ePanel allows you to toggle theme features on and off, reconfigure your store layout, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from the beautiful themes they make available is that their business model is built around giving you complete access to all of their themes for one low yearly price.
To browse all Elegant themes go here: Elegant Themes For WP eCommerce
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WooCommerce Premium eCommerce WP Themes
WooThemes are one of the leading providers of eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your store online.
Click Here To View All WooCommerce Themes …
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ThemeForest WP Themes
Theme Forest is an online marketplace where you can access loads of premium e-Commerce WordPress themes and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WordPress Theme
Simplicity is a flexible and elegant e-Commerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details go here: ThemeForest WP e-Commerce Themes – Simplicity
VintageStyle e-Commerce WP Theme
VintageStyle eCommerce theme is a clean and elegant WordPress eCommerce theme designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shops.
Supported with custom templates, widgets, short codes, and customization options, this theme suits a number of different business and e-Commerce projects.
To learn more about this theme go here: ThemeForest WordPress Themes – VintageStyle
SmartShop
SmartShop is a very clean and responsive WordPress e-Commerce theme and shopping cart websites.
This theme is also fully compatible with the WooCommerce System.
For more details visit this site: SmartShop WordPress Theme
Lathika
Lathika is a responsive WordPress eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop is a WordPress eCommerce plugin.
For more details about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika
MeariShop e-Commerce WP Theme
MeariShop is a clean and flexible e-Commerce web template for WordPress that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – it is ideal for new website owners with no coding knowledge and web developers alike.
To learn more about this theme go here: MeariShop eCommerce WordPress Theme
In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace just by visiting the site and searching through their WordPress > eCommerce category …

Click Here To View ThemeForest Themes …
As you can see, there is no reason at all why your WordPress-based online store shouldn’t give you the same power and functionality to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope the above has provided you with some inspiration to sell products or services online with WordPress.
To learn more about the differences between free WP themes vs paid themes, see this post:
Finding Great Free And Premium Responsive WordPress Templates For Your Business
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