Are you planning to set up a web store?
The WordPress developer community not only makes great e-Commerce plugins available to WordPress users, but there are also hundreds of great themes for WordPress that you can choose from to easily set up and run your online store.
In this blog post, we’ll show you where to find many beautiful and inexpensive themes for selling your products or services online with WordPress.
Find The Best eCommerce Themes For WordPress
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When looking for eCommerce web site templates here are a few things you should keep in mind:
Style
As well as finding a beautiful theme for your online store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, selling electronic goods online, home design store, etc).
e-Commerce Functionality
In many cases, much of the e-Commerce functionality in your online store will come from the WP plugins you choose to power your eCommerce store.
As you will see, however, a number of themes also have additional options that can improve your site’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.
This can include the ability to control your site’s overall colour scheme without editing template code, toggle features on and off, adjust your store layout at the click of a button, banner advertising management, search engine optimization for product descriptions, shortcodes and more.
Easy Cart Setup And Integration
Most professional e-Commerce themes provide easy cart setup & store checkout integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online sooner.
Responsive Theme Design
A responsive theme allows websites to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as across different platforms.
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
Theme Updates & Support
If you plan to sell products or services online, there are many unplanned things that can and probably will go wrong with the online selling process itself. The last thing you want to experience when dealing with problems and annoyed or even angry customers is to be using a theme that is creating conflicts and you can’t get someone to get the support you desperately need.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when searching for a theme for your online store. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free template.
With the above in mind, let’s now turn our attention to a number of WordPress web templates you can use to set up a webstore that will keep clients buying products from your website:
Free e-Commerce Themes For WordPress
Virtue eCommerce Theme

Virtue is a versatile theme for a simple web commerce store. Even though there is a paid of the theme available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already pre-loaded with a ton of great features and is also easy to customize.
Virtue also features a clean modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build an awesome online store.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your products). The versatile design of this theme is ideal for any kind of e-Commerce business site, shop online, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. Virtue comes with built-in language support for Italian, Russian and Spanish and can also be translated into any other language, allowing you to sell your products to a worldwide customer base.
For more information go here: Virtue
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FabThemes Free e-Commerce Themes For WordPress

Fabthemes provides web users with many stylish and premium quality WordPress themes for e-Commerce for free.
Fabthemes are built with a built-in Options panel that lets users change and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to free WordPress themes that suit a wide range of uses, Fabthemes provides themes suitable for setting up e-Commerce stores.
For more information about the FabThemes range of eCommerce free themes like “iShop“, “Viper” and “Xenastore“, go here: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org Free e-Commerce Themes For WordPress
One of the best places to look for free WP themes for eCommerce is the free theme directory at WordPress.org.

You can find free themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to browse free themes for e-Commerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes page …

Look for free eCommerce themes for WordPress here: WordPress.org Free WordPress Themes For e-Commerce
Now that you know where to search for great free eCommerce themes for WordPress, let’s take a look at paid WordPress e-Commerce themes.
Paid WordPress eCommerce Themes
Below are some of the best places on the net where you can go to find many professionally-designed themes for selling online with WordPress, as well as some great WordPress eCommerce themes we recommend:
StoreFront Themes For WP eCommerce
Storefront Themes make stunning themes you can use to set up professional eCommerce stores …
Click Here To View StoreFront Themes …
StoreFront themes for e-Commerce provide great tech support and feature responsive design …

The collection of responsive StoreFront eCommerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront Themes For WordPress
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Elegant e-Commerce Themes
Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and come with many powerful features like shortcodes, page templates and theme options that give users, including full control over their sites, plus top-notch theme support from an experienced and dedicated team …

Click Here To Browse Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant theme for selling products online. This theme is very simple to configure and offers integration options with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all popular web browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

To learn more about this theme visit this site: eStore eCommerce WordPress Theme
Boutique

The Boutique e-Commerce Theme has been created to integrate your online store with some of the most popular WordPress eCommerce plugins available, allowing you to use your favorite solutions without any conflicts.
To learn more about this theme go here: Boutique Theme For WordPress
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Like all Elegant themes in the collection, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside your WP dashboard as soon as you activate the theme …

The ePanel theme options panel allows you to easily control your site without editing web code. With ePanel you can toggle theme features on and off, reconfigure your store layout easily, banner advertising management, search engine optimization for product descriptions, shortcodes and more.
One of the other benefits of using Elegant Themes apart from all the beautiful themes they make available is that they offer a range of plans that let you access all themes in their collection for one low annual fee.
For more details go here: Elegant
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WooThemes WooCommerce Premium eCommerce WordPress Themes
WooThemes offer many eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your webstore.
Click Here To Browse WooCommerce Themes From WooThemes …
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ThemeForest WordPress eCommerce Themes
Theme Forest is an online theme marketplace where you can access many premium eCommerce WordPress themes and buy quality WordPress themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is an elegant and flexible WP e-Commerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme visit this site: Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for doing e-Commerce with WordPress designed for use in corporate websites and eCommerce ventures. This theme can be used for small to large businesses, and online stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this WP theme can be used in a range of different business and e-Commerce projects.
For more details go here: VintageStyle
SmartShop
SmartShop is a very clean and responsive WordPress eCommerce theme and shopping cart websites.
This theme is also fully compatible with the WooCommerce System.
To learn more about this theme go here: SmartShop eCommerce WP Theme
Lathika Theme For WP
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is an eCommerce plugin for WordPress.
For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme go here: Lathika eCommerce WP Theme
MeariShop
MeariShop is a clean and flexible WordPress theme for e-Commerce that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – this theme is well suited for both beginners with no coding knowledge and web developers.
For more details about this theme go here: MeariShop WP Theme
In addition to the themes shown above, you can find hundreds of WordPress eCommerce themes listed on ThemeForest just by choosing the WordPress > eCommerce category …

Click Here To View All ThemeForest Themes …
As you can see, there is absolutely no reason why a WordPress-based webstore can’t give you the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope this article has provided you with some inspiration to set up a WordPress-based online store.
To learn where to find more great premium WP themes see this post:
Finding Great Premium And Free Responsive WordPress Web Themes Online
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