Are you planning to set up a web store?
The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also lots of excellent WordPress themes that let you easily set up and run your store online.
In this blog post, we’ll show you where to find some of the most beautiful and professionally-designed web templates for selling products online with WordPress.
Best eCommerce Web Templates For Selling Products With WordPress
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When looking for templates for online shops here are a few things you should keep in mind:
Template Style
As well as searching for a versatile theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, selling electronic goods online, gift store, etc).
Full e-Commerce Functionality
In many cases, most of the e-Commerce functionality in your online store will come from the WordPress plugins you select to power your eCommerce store.
As you will see, however, some themes also include built-in functionality that can improve your site’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring extra plugins.
This can include settings that allow you to easily control your website’s overall colour scheme without editing template code, toggle features on and off, reconfigure your store layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart & Store Integration
Most professional-quality WordPress eCommerce themes provide easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online sooner.
Responsive Design Layout
A responsive theme allows websites to automatically resize to display smoothly over different monitor sizes and screen resolutions, as well as across different platforms.
We have written a detailed post about the importance of choosing themes with responsive design here:
Theme Updates And Support
If you are going to be selling products or services online, there are many unplanned things that can and probably will stress you out with the e-Commerce process itself. The last thing you want to experience when dealing with emails disappointed or even angry and abusive customers is to be using a theme that is giving you problems and you can’t get someone to get the issue resolved.
For this reason, we strongly recommend that you carefully consider choosing themes that offer support and regular updates when searching for a template for your web shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.
With the above points in mind, let’s now take a look at some of the WordPress website templates you can use to set up an online store that will keep people coming back to buy products from your website:
Free WordPress e-Commerce Themes
Virtue

Virtue by Kadence Themes is versatile. Even though there is a paid of the theme available that includes additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already fully loaded with a ton of premium options and is also easy to customize.
Virtue also features a simple, clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build an awesome online store.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to showcase your products). The versatile design of this theme is ideally-suited for any kind of e-Commerce business, webstore, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the design of your site without requiring technical knowledge.
- Translation-ready. The Virtue theme comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a global audience.
For more information about this theme, go here: Virtue
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FabThemes

Fabthemes makes available many stylish and premium quality WordPress themes for free.
Fabthemes come with a built-in Options panel that lets users adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to free themes that suit a range of applications, Fabthemes provides a category of themes suitable for setting up online stores.
Go here for more information about the FabThemes range of e-Commerce free themes like “Cartel“, “eBuy” and “Xenastore“, go here: FabThemes eCommerce Themes
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WordPress.org eCommerce Themes
One of the best places to look for free eCommerce themes for WordPress is the free theme repository at WordPress.org.

You can browse all of the free e-Commerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to search for free e-Commerce themes for WordPress is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes page …

Browse hundreds of free e-Commerce themes for WordPress here: WordPress.org e-Commerce Themes
Now that you know where to browse loads of great free themes for eCommerce, let’s take a look at paid WordPress eCommerce themes.
Premium eCommerce Themes For WordPress
Below are some of the best places on the net where you can find many excellent and professionally-designed themes to set up a WP-based store online, as well as some great WP eCommerce themes we recommend:
StoreFront e-Commerce Themes
Storefront Themes design many gorgeous themes for selling your products online …
Click Here To View StoreFront Themes …
StoreFront themes for eCommerce provide great customer support and feature fully responsive design …

The entire collection of responsive StoreFront eCommerce themes is also completely customizable, providing users with a rich browsing experience …

To browse all StoreFront themes go here: StoreFront Premium eCommerce Themes
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Elegant e-Commerce Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and provide many advanced features like shortcodes, page templates and theme options that give users, including complete control over their website, plus excellent support from an experienced and dedicated support team …

Click Here To Browse All Elegant Themes …
Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore

eStore offers an elegant solution for setting up an online store. This theme is very easy to configure and offers integration options with some of the most popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the popular browsers and providing localized support for easy translation, the eStore eCommerce theme is available in a range of unique colours …

For more details about this theme go here: eStore
Boutique

The Boutique Theme For WordPress allows you to integrate with some of the most popular e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.
For more details about this theme go here: Boutique eCommerce Theme
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Like every other Elegant theme in the catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WordPress dashboard as soon as the theme is activated …

The ePanel theme options panel lets you easily control your web site without modifying the underlying template code. With ePanel you can toggle theme features on and off, reconfigure your layout easily, banner advertising management, search engine optimization for product descriptions, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from all the beautiful themes they design is that their business model is built around letting you access all themes in their collection for one low yearly fee.
To view all Elegant themes go here: Elegant WordPress eCommerce Themes
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WooCommerce eCommerce WordPress Themes
WooThemes is one of the most popular places you can search for eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your store online.
Click Here To View WooCommerce Themes From WooThemes …
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ThemeForest Themes
Theme Forest is an online theme marketplace where you can search for loads of premium e-Commerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WP Theme
Simplicity is a flexible and elegant theme for eCommerce that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details go here: ThemeForest WP eCommerce Themes – Simplicity
VintageStyle eCommerce WordPress Theme
VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this theme can be used in a range of different business and e-Commerce projects.
To learn more about this theme go here: VintageStyle
SmartShop WP Theme
SmartShop is a very clean and responsive theme for doing e-Commerce with WordPress and shopping cart websites.
This theme is also fully compatible with the WooCommerce System.
For more details go here: SmartShop e-Commerce WP Theme
Lathika e-Commerce WP Theme
Lathika is a responsive e-Commerce web site template for WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is a WordPress eCommerce plugin.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika
MeariShop
MeariShop is a clean and flexible WP theme for eCommerce that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – it is well suited for both new website owners with no coding knowledge and web developers.
To learn more about this theme visit this site: MeariShop
In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace simply by visiting the site and searching through the WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is absolutely no reason at all why your WordPress-based web store shouldn’t have the same ability to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope the above post has provided you with some inspiration to sell products or services online with WordPress.
To learn where to find more great responsive themes see this article:
How To Find Great Paid And Free Responsive WordPress Web Templates On The Web
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