WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WordPress For BeginnersAre you planning to sell products or services online?

The WordPress developer community not only makes great e-Commerce plugins available to WordPress users, but there are also lots of excellent WordPress themes that let you easily set up and run your store online.

In this post, we’ll show you where to find some of the most beautiful and professionally-designed themes to set up a WordPress-based store online.

Best eCommerce Themes For WordPress


When searching for shopping store web site templates there are a number of points you should keep in mind:


As well as finding a beautiful and versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, electronics store, selling crafts online, etc).

eCommerce Functionality

In many cases, most of the e-Commerce functionality in your web store will come from the plugins you select to power your eCommerce site.

As you will see, however, some themes also have additional options and settings that can enhance your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring additional plugins.

This can include the ability to easily control your store’s overall color scheme without editing web code, toggle theme features on and off, adjust your layout, manage your advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup & Store Checkout Integration

Most professional-quality WP e-Commerce themes provide easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin taking orders online without having to go through complex technical implementation processes or delays.

Responsive Theme Design

A responsive theme allows websites to automatically readjust screen size to display smoothly across different monitor sizes and screen resolutions, as well as across different devices (e.g. PCs, iPads, cell phones, etc).

We have written a detailed post about the importance of choosing responsive themes here:


If you plan to sell products or services online, there are many unexpected things that can and probably will turn into problems with the online selling process itself. The last thing you want to experience when dealing with emails disappointed or even angry and abusive customers is to be using an outdated theme that is giving you and everyone else a headache and you can’t get a timely reply from the theme developer to get the support you need.

For this reason, we strongly encourage you to carefully consider using WP themes that offer support and regular updates when searching for a template for your webstore. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.

With these points in mind, let’s now turn our attention to some of the WordPress web templates you can use to set up an online store that will keep clients coming back to buy products from your website:

Free eCommerce Themes For WordPress

Virtue Free Theme For e-Commerce

Virtue Free e-Commerce Theme For WordPress

Virtue is a versatile theme for web commerce sites. Even though there is a paid of the theme available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already fully loaded with loads of premium options and is also highly customizable.

Virtue Free theme also features a clean modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to build a great-looking webstore.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your items). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, shop online, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring knowledge of technical stuff like CSS.
  • Translation-ready. This theme comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell products to a truly worldwide audience.

For more information about this theme, go here: Virtue Free WP eCommerce Theme


FabThemes Free eCommerce Themes For WordPress

FabThemes Free WP Themes For eCommerce

Fabthemes makes available many elegant and premium quality WordPress themes for free.

Fabthemes come with an Options panel that lets users change and configure a number of theme options and settings. They also provide unencrypted theme footer files with their themes to help you feel confident about downloading and using safe theme files on your site.

As well as creating free themes that work in a range of applications, Fabthemes provides a category of themes suitable for setting up online stores.

Go here for more information about the FabThemes range of e-Commerce themes like “Cartel“, “eBuy” and “Xenastore“, go here: FabThemes


WordPress.org Free eCommerce Themes For WordPress

A great place to search for free themes for eCommerce is the free theme directory at WordPress.org.

WP Free Theme Directory

You can browse a list of free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to browse free themes for eCommerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes page …

WordPress.org Free Theme Directory

Find free e-Commerce themes for WordPress here: WordPress.org Free eCommerce Themes For WordPress

Now that you know where to browse loads of great free e-Commerce themes for WordPress, let’s take a look at paid WordPress eCommerce themes.

Premium WordPress eCommerce Themes

Below are some of the best places on the net where you can find many excellent and professional web templates for setting up a WordPress-based store online, as well as some great WP eCommerce themes we recommend:

StoreFront Premium eCommerce Themes

Storefront Themes have many elegant themes for selling products online …

StoreFront Themes For WordPress

Click Here To Browse All StoreFront Themes …

StoreFront e-Commerce themes provide great tech support and feature fully responsive design …

StoreFront WordPress Themes

The collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Themes For WordPress

To view all StoreFront themes go here: StoreFront – WordPress eCommerce Themes


Elegant WordPress Themes

Elegant Themes employs a team of very talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes pay great attention to detail and provide loads of advanced features like shortcodes, page templates and theme options that give users, including complete control over their sites, plus excellent theme support from an experienced and dedicated team …

Elegant eCommerce Themes

Click Here To View All Elegant Themes …

Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore Theme For WordPress


eStore offers an elegant theme for setting up an online store. This theme is very easy to configure and integrates easily with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all main web browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colours …

eStore Theme For WordPress

To learn more about this theme visit this site: eStore eCommerce WordPress Theme



Boutique lets you integrate your site with some of the most popular WordPress e-Commerce plugins available, allowing you to use your favorite system without any conflicts.

To learn more about this theme go here: Boutique e-Commerce WP Theme


Like all other Elegant themes in the collection, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically displays inside your WordPress dashboard as soon as the theme is activated …

Elegant Themes For WordPress

The ePanel theme options panel allows you to control your site without modifying the underlying template code. With ePanel you can toggle features on and off, adjust your store layout at the click of a button, manage advertising banners, optimizing product names, categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from the beautiful themes they make available is that their business model is built around letting you access all of their themes for one low annual fee.

For more details go here: Elegant e-Commerce WordPress Themes


WooThemes WooCommerce WordPress Themes

WooThemes offer many e-Commerce themes for WordPress.

WooCommerce eCommerce WordPress Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your store online.

WooThemes WordPress Themes

Click Here To Learn More About WooCommerce Themes …


ThemeForest Themes For WordPress

Theme Forest is an online marketplace where you can access loads of professionally designed WordPress themes and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WordPress Theme


Simplicity is an elegant and flexible WP eCommerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

For more details about this theme go here: Simplicity



VintageStyle eCommerce theme is a clean and elegant eCommerce theme for WordPress designed for use in corporate websites and eCommerce ventures. This theme can be used for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, short codes, and many other customization options, this WP theme suits a variety of business and e-Commerce projects.

To learn more about this theme visit this site: VintageStyle e-Commerce WordPress Theme

SmartShop eCommerce WP Theme

SmartShop eCommerce WordPress Theme

SmartShop is a clean and responsive WordPress theme for eCommerce and shopping cart websites.

This theme is fully compatible with the WooCommerce System.

For more details about this theme visit this site: SmartShop eCommerce WP Theme

Lathika eCommerce Theme

Lathika Theme For WP

Lathika is a responsive WP theme for e-Commerce designed specifically to be used with the JigoShop plugin …

JigoShop e-Commerce Plugin For WordPress

JigoShop is a plugin for doing e-Commerce with WordPress.

To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details go here: Lathika Theme For WP

MeariShop e-Commerce WP Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WP e-Commerce theme that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – it is well suited for new website owners with no coding knowledge and web developers alike.

To learn more about this theme visit this site: MeariShop

In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace simply by visiting the site and choosing their WordPress > eCommerce category …

ThemeForest eCommerce WordPress Themes

Click Here To View More ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based web store shouldn’t have the same power and functionality to sell products online as more expensive e-Commerce platforms and look amazing too!

We hope this post has given you many options to sell products or services online with WordPress.

To learn more about the differences between free themes vs premium themes, see this post:

How To Find The Best Free And Premium Responsive WordPress Templates On The Net


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