WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn WPDo you plan to set up an online store?

The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also lots of great themes for WordPress that you can choose from to easily set up and run your store online.

In this post, we’ll show you where to find some of the most professionally-designed and inexpensive themes for selling online with WordPress.

Beautiful eCommerce Themes For Selling Products With WordPress


When looking for eCommerce templates there are a number of points you should keep in mind:

Theme Style

As well as looking for a versatile theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, selling electronic products online, art store, etc).


In many cases, much of the e-Commerce functionality in your web store will come from the plugins you decide to install to power your e-Commerce site.

As you will see, however, some themes also come with built-in functionality that can improve your store’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.

This can include options that allow you to control your store’s theme colors without editing template code, toggle theme features on and off, adjust your layout easily, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart And Store Integration

Most professional-quality e-Commerce themes provide easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online without undergoing lengthy technical implementation processes or delays.

Responsive Theme

A responsive theme enables a website to automatically readjust screen size to display smoothly over different monitor sizes and screen resolutions, as well as across different devices (e.g. laptops, tablets, mobile phones, etc).

We have written a detailed post about the importance of choosing responsive themes here:


If you plan to sell products or services online, there are many things that can and probably will go wrong with the eCommerce process itself. The last thing you want to go through when dealing with problems and complaining or even angry customers is to be using a theme that is creating conflicts and you can’t get access to the theme developer to get the issue resolved.

For this reason, we strongly encourage you to carefully consider using themes that offer support and regular updates when searching for a template for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free template.

With these points in mind, let’s now turn our attention to various website templates you can use to set up a web shop that will keep people buying products from your website:

Free WordPress eCommerce Themes

Virtue Free Theme For eCommerce

Virtue Free WordPress eCommerce Theme

Virtue Free theme is a versatile theme. Even though there is a paid of the theme available that offers many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already loaded with loads of premium options and is also easy to customize.

This theme also features a clean modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to design an awesome store online.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to showcase your work). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, store online, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the look of your site without requiring technical knowledge.
  • Translation-ready. Virtue Free comes with built-in support for Spanish, Russian and Italian language files and can also be translated into any other language, allowing you to sell your products to a truly global customer base.

For more information about this Free theme, go here: Virtue Free eCommerce Theme For WordPress


FabThemes Free Themes For e-Commerce

FabThemes e-Commerce Themes

Fabthemes makes available many elegant and premium quality WordPress themes for free.

Fabthemes are built with an Options panel that lets you change and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

As well as creating free WP themes that suit a range of applications, Fabthemes provides themes suitable for setting up online stores.

For more information about the FabThemes range of e-Commerce free themes like “iShop“, “eBuy” and “Zenshop“, go here: FabThemes e-Commerce Themes


WordPress.org WP eCommerce Themes

A great place to look for free e-Commerce themes for WordPress is the free WordPress theme repository at WordPress.org.

WordPress.org Free WordPress Theme Directory Free e-Commerce Themes For WordPress

You can find all of the free themes for eCommerce in the directory using the following methods:

An easier method to browse free WP themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes page …

WordPress.org Free eCommerce Themes For WordPress

Search for free WordPress themes for e-Commerce here: WordPress.org Theme Directory

Now that you know where to go for great free themes for e-Commerce, let’s take a look at premium eCommerce themes for WordPress.

Premium e-Commerce Themes For WordPress

Below are some of the best places on the net where you can find many great professional themes for setting up a WP-based online store, as well as some great WP eCommerce themes we recommend:

StoreFront WP Themes

Storefront Themes make available gorgeous themes for selling products online …

StoreFront WordPress eCommerce Themes

Click Here To View All StoreFront Themes …

StoreFront e-Commerce themes provide great theme support and feature fully responsive design …

StoreFront - WordPress eCommerce Themes

The entire collection of responsive StoreFront eCommerce themes is also very customizable, providing users with a rich browsing experience …

StoreFront - WP eCommerce Themes

For more details go here: StoreFront WordPress Themes


Elegant Themes For WordPress eCommerce

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and provide many advanced built-in features such as shortcodes, page templates and theme options that give users, including full control over their sites, plus excellent tech support from an experienced and dedicated support staff …

Elegant Themes

Click Here To Browse Elegant Themes …

Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:

eStore eCommerce WordPress Theme


eStore provides an elegant theme for selling products online. The theme is very easy to configure and integrates easily with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all popular web browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colours …

eStore eCommerce WordPress Theme

To learn more about this theme visit this site: eStore eCommerce WordPress Theme

Boutique WordPress Theme

Boutique eCommerce WordPress Theme

Boutique lets you integrate with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.

For more details about this theme visit this site: Boutique Theme For WordPress


Like all other Elegant themes in the Theme collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside your WP dashboard as soon as you activate the theme …

Elegant eCommerce WordPress Themes

The ePanel theme options panel lets you control your website without modifying template code. With ePanel you can toggle theme features on and off, reconfigure your store layout at the click of a button, manage sitewide advertising banners, search engine optimization for product names, categories and descriptions, shortcodes and more.

One of the other great benefits of using Elegant Themes apart from the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access all of their themes for one low annual fee.

To browse all Elegant themes go here: Elegant Premium eCommerce WP Themes


WooThemes WooCommerce For WordPress

WooThemes is one of the most popular places you can look for themes for WordPress-based eCommerce.


WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your webstore.

WooThemes eCommerce WordPress Themes

Click Here To Browse WooCommerce Themes From WooThemes …


ThemeForest WordPress eCommerce Themes

Theme Forest is an online marketplace where you can find many professionally designed WordPress store templates and buy quality WP themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity WordPress Theme

ThemeForest WP eCommerce Themes - Simplicity

Simplicity is a flexible and elegant WordPress eCommerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: Simplicity

VintageStyle eCommerce WordPress Theme


VintageStyle eCommerce theme is a clean and elegant WP theme for eCommerce designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and customization options, this theme suits a variety of business and e-Commerce projects.

To learn more about this theme go here: ThemeForest WordPress eCommerce Themes – VintageStyle

SmartShop e-Commerce WordPress Theme

SmartShop e-Commerce WP Theme

SmartShop is a clean and responsive e-Commerce theme for WordPress and shopping cart websites.

This web template is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop

Lathika e-Commerce WordPress Theme

Lathika Theme For WP

Lathika is a responsive theme for eCommerce designed specifically to be used with the JigoShop plugin …

JigoShop eCommerce Plugin For WordPress

JigoShop is an e-Commerce plugin.

To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme visit this site: Lathika

MeariShop e-Commerce WP Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – it is well suited for beginners with no coding knowledge and developers alike.

To learn more about this theme go here: MeariShop e-Commerce WordPress Theme

In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest just by visiting the site and choosing their WordPress > eCommerce category …

ThemeForest Themes For WP eCommerce

Click Here To Browse All ThemeForest Themes …

As you can see, there is absolutely no reason at all why your WordPress-based webstore shouldn’t give your business the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope this post has given you many choices to consider setting up a WP-based store online.

To learn more about the differences between free WordPress themes and premium WordPress themes, see this article:

Where To Get The Best Free And Premium Responsive WordPress Themes On The Web


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group