Do you plan to sell goods online?
WordPress developers not only make great e-Commerce plugins available to users, but there are also many great WordPress web templates that let you easily set up and run your online store.
In this post, we’ll show you where to find some of the most professionally-designed and inexpensive themes for selling products or services online with WordPress.
Best eCommerce Themes For Selling Products Or Services Online With WordPress
![]()
When looking for pre-made WP themes for eCommerce here are a few points you should keep in mind:
Theme Style
As well as finding a beautiful theme for your web shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, electronics store, specialty items, etc).
Full eCommerce Functionality
In many cases, most of the e-Commerce functionality in your online store will come from the plugins used to power your eCommerce store.
As you will see, however, some themes also come with built-in functionality that can improve your site’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install extra plugins.
This can include the ability to control your site’s theme colors without modifying the underlying code, toggle features on and off, adjust your store layout easily, manage advertising banners, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart Setup & Integration
Most professional e-Commerce themes provide easy cart & store integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online sooner.
Responsive Design Layout
A responsive theme enables a website to automatically resize to display smoothly over different monitor sizes and screen resolutions, as well as different platforms.
We have written a detailed article about the importance of choosing responsive themes here:
Theme Support
If you plan to sell products or services online, there are many unexpected things that can and probably will happen with the eCommerce process itself. The last thing you want to go through when dealing with emails or support tickets disappointed or even angry customers is to be using an outdated theme that is causing errors and you can’t get the theme developer to get the issue fixed.
For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when searching for a template for your webstore. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free template.
With these points in mind, let’s now turn our attention to a number of themes you can use to set up a web shop that will keep customers coming back to buy products from your website:
Free e-Commerce Themes For WordPress
Virtue Free WP Theme For e-Commerce

Virtue Free theme is extremely versatile. Even though there is a paid version available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already loaded with many premium options and is also highly customizable.
Virtue also features a clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to design an awesome online store.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your products). The versatile design of this theme is ideal for any kind of e-Commerce business site, web shop, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and customize the design of your site without requiring technical knowledge.
- Translation-enabled. The Virtue theme comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell products to a truly worldwide audience.
Go here for more information: Virtue
***
FabThemes Free Themes For eCommerce

Fabthemes makes available many cool and premium quality WordPress themes for free.
All themes are built with an Options panel that lets users change and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to developing free themes that work in a wide range of other uses, Fabthemes provides a category of themes suitable for setting up eCommerce stores.
For more information about the FabThemes range of e-Commerce themes like “iShop“, “Viper” and “Zenshop“, go here: FabThemes Free Themes For e-Commerce
***
WordPress.org
A great place to find free e-Commerce themes for WordPress is the free repository of WP themes at WordPress.org.

You can find a list of free e-Commerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to search for free themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes page …

Browse hundreds of free e-Commerce themes for WordPress here: WordPress.org eCommerce Themes
Now that you know where to go for great free WP themes for eCommerce, let’s take a look at premium eCommerce themes for WordPress.
Paid WordPress Themes For e-Commerce
Below are some of the best places on the net where you can find great professionally-designed web templates to set up a WordPress-based online store, as well as some great WP eCommerce themes we recommend:
StoreFront eCommerce WordPress Themes
Storefront Themes sell beautiful WP themes for selling products online …
Click Here To Browse All StoreFront Themes …
StoreFront themes for eCommerce provide great customer support and feature responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

To view all StoreFront themes go here: StoreFront e-Commerce WordPress Themes
***
Elegant Themes For WordPress
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and are designed with loads of powerful features like shortcodes, page templates and theme options that give users, including full control over their sites, plus excellent tech support from an experienced and dedicated team …

Click Here To Browse All Elegant Themes …
Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant theme for setting up an online store. The theme is very easy to configure and offers integration options with many popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the popular browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colors …

For more details about this theme visit this site: eStore
Boutique Theme For WP

The Boutique WordPress Theme allows you to integrate your site with some of the most popular eCommerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.
For more details visit this site: Boutique Theme For WP
![]()
Like all Elegant themes in the Theme catalog, both the eStore theme and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically displays inside your WP dashboard the moment the theme is activated …

The ePanel theme options panel lets you control your website without modifying code. ePanel allows you to toggle theme features on and off, reconfigure your layout easily, manage your advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from the beautiful themes they make available is that they offer a range of plans that let you access all themes in their collection for one low yearly fee.
To browse all Elegant themes go here: Elegant Themes For WP eCommerce
***
WooThemes For WordPress
WooThemes offer one of the largest collections of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your store online.
Click Here To View WooCommerce Themes …
***
ThemeForest eCommerce WordPress Themes
Theme Forest is an online marketplace where you can search for many premium e-Commerce WordPress store templates and buy quality WordPress themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant e-Commerce theme that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: ThemeForest WordPress eCommerce Themes – Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant eCommerce theme for WordPress designed for corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online stores.
Supported with custom templates, widgets, shortcodes, and customization options, this WordPress theme can be used in a range of different business and e-Commerce projects.
To learn more about this theme go here: ThemeForest WordPress e-Commerce Themes – VintageStyle
SmartShop e-Commerce WP Theme
SmartShop is a clean and responsive eCommerce web site template for WordPress and shopping cart stores.
This web template is fully compatible with the WooCommerce System.
For more details go here: ThemeForest WordPress e-Commerce Themes – SmartShop
Lathika Theme For WordPress
Lathika is a responsive WP e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is an e-Commerce plugin.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika eCommerce WordPress Theme
MeariShop eCommerce Theme
MeariShop is a clean and flexible e-Commerce web template for WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is ideal for both new website owners with no coding knowledge and developers alike.
To learn more about this theme go here: ThemeForest WP eCommerce Themes – MeariShop
In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest just by visiting the site and choosing the WordPress > eCommerce category …

Click Here To View ThemeForest Themes …
As you can see, there is absolutely no reason at all why a WordPress-based webstore can’t give your business the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope the above post has provided you with some inspiration to consider setting up a WP-based online store.
To learn where to find more great premium themes see this article:
How To Find The Best Premium And Free WordPress Web Templates Online
***
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)






