Are you planning to sell goods online?
The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also hundreds of great WordPress web templates that you can use to easily set up and run your store online.
In this article, we’ll show you where to find many beautiful and inexpensive website templates for selling products or services online with WordPress.
Find The Best WP Website Templates For e-Commerce
When searching for shopping store web templates there are some things to keep in mind:
As well as finding a versatile theme for your web store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing store, electronics store, specialty items, etc).
Full eCommerce Functionality
In many cases, much of the e-Commerce functionality in your online store will come from the plugins you decide to install to power your e-Commerce store.
As you will see, however, some e-Commerce themes also have built-in functionality that can improve your website’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.
This can include settings that allow you to easily control your store’s theme colors without modifying template code, toggle theme features on and off, reconfigure your layout easily, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Shopping Cart Setup
Most professional-quality eCommerce themes offer easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin processing orders online without having to experience complex technical implementation processes or delays.
Responsive Theme Layout
A responsive theme allows websites to automatically resize to display smoothly across different monitor sizes and screen resolutions, as well as across different devices (e.g. computers, iPads, cell phones, etc).
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
Theme Updates And Support
If you plan to sell products or services online, there are many things that can and probably will happen with the e-Commerce process itself. The last thing you want to experience when dealing with annoyed or even angry and abusive customers is to be using a theme that is causing errors and you can’t get someone to get the problem fixed.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when searching for a theme for your webstore. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free theme.
With the above points in mind, let’s now take a look at a number of WordPress themes you can use to set up an online store that will keep people buying products from your website:
Free WordPress eCommerce Themes
Virtue Free theme by Kadence Themes is a versatile theme. Even though there is a premium of the theme available that includes more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is already pre-loaded with a ton of great features and is also highly customizable.
This theme also features a modern, clean design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking shop online.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to showcase your items). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business site, online shop, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and modify the design of your site without requiring CSS knowledge.
- Translation-ready. This theme comes with built-in support for Russian, Spanish and Italian language files and can also be translated into any other language, allowing you to sell your products to a worldwide audience.
For more information go here: Virtue Free WP Theme For e-Commerce
Fabthemes provides web users with many elegant and premium quality WordPress themes for e-Commerce for free.
All themes come with a built-in Options panel that lets you adjust and configure various theme settings and options. Also, they do not encrypt theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.
In addition to creating free themes that suit a wide range of other uses, Fabthemes provides a category of themes suitable for setting up eCommerce stores.
For more information about the FabThemes range of e-Commerce free themes like “iShop“, “eBuy” and “Zenshop“, go here: FabThemes Free WP Themes For eCommerce
One of the best places to search for free eCommerce themes for WordPress is the free repository of WP themes at WordPress.org.
You can find a list of free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to search for free themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes screen …
Search for free e-Commerce themes for WordPress here: WordPress.org Free Theme Directory
Now that you know where to many great free eCommerce themes for WordPress, let’s take a look at premium e-Commerce themes for WordPress.
Premium WordPress Themes For eCommerce
Below are some of the best places on the net where you can go to find many beautiful and professionally-designed website templates to help you set up up a WP-based store online, as well as some great WP eCommerce themes we recommend:
Storefront Themes offer users a range of gorgeous themes for setting up online shops …
StoreFront themes for eCommerce provide great customer support and feature fully responsive design …
The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich browsing experience …
For more details go here: StoreFront WP Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and come with loads of powerful built-in features such as shortcodes, page templates and theme options that give users, including full control over their sites, plus great theme support from an experienced and dedicated support staff …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore offers an elegant solution for setting up an online store. This theme is easy to configure and offers integration options with many popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all main browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress is available in a range of unique colors …
To learn more about this theme visit this site: eStore WordPress Theme
The Boutique Theme For WordPress has been built to integrate your online store with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without experiencing conflicts.
For more details about this theme go here: Boutique
Like all other Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside your WP dashboard as soon as the theme is activated …
The ePanel theme options panel allows you to control your site without editing the underlying template code. ePanel allows you to toggle features on and off, adjust your store layout at the click of a button, banner advertising management, search engine optimization for product categories, shortcodes and more.
An additional benefit of using Elegant Themes apart from all of the beautiful themes they make available is that their business model is built around giving you access to all themes in their collection for one low annual price.
To browse all Elegant themes go here: Elegant Themes For WordPress eCommerce
WooThemes is one of the most popular sites you can go visit to search for themes for WordPress-based eCommerce.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your webstore.
Theme Forest is an online marketplace where you can find loads of premium eCommerce WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
To learn more about this theme visit this site: Simplicity
VintageStyle eCommerce theme is a clean and elegant WP eCommerce theme designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online stores.
Supported with custom templates, widgets, short codes, and many other customization options, this WordPress theme suits a range of different business and e-Commerce projects.
To learn more about this theme go here: VintageStyle e-Commerce WordPress Theme
SmartShop is a very clean and responsive eCommerce theme and shopping cart webstores.
This theme is fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop
JigoShop is an e-Commerce plugin for WordPress.
For more information about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details go here: Lathika e-Commerce WordPress Theme
MeariShop is a clean and flexible theme for e-Commerce that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and web developers alike.
To learn more about this theme visit this site: MeariShop Theme For WordPress
In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed in the ThemeForest marketplace simply by choosing their WordPress > eCommerce category …
As you can see, there is no reason at all why a WordPress-based online shop shouldn’t give your business the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this article has inspired you to sell products online with WordPress.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WP themes vs premium WP themes, see this post:
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum