Do you plan to sell products or services online?
WordPress developers not only make great e-Commerce plugins available to users, but there are also many excellent themes for WordPress that let you easily set up and run your store online.
In this post, we’ll show you where to find some of the most professionally-designed and beautiful themes for setting up a WordPress-based online store.
Find Great WP Web Templates For e-Commerce
When searching for pre-made themes for eCommerce there are a number of things you should keep in mind:
As well as looking for a beautiful theme for your online shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, selling electronic products online, garden furniture, etc).
In many cases, most of the e-Commerce functionality in your online store will come from the WP plugins you select to power your eCommerce site.
As you will see, however, some themes also come with built-in functionality that can improve your store’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.
This can include the ability to control your site’s theme colors without modifying the underlying web code, toggle features on and off, reconfigure your layout easily, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
Easy Cart Integration
Most professional WordPress eCommerce themes offer easy cart setup & store checkout integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online sooner.
Responsive Theme Layout
A responsive theme enables websites to automatically resize to display smoothly across different monitor sizes and screen resolutions, as well as across different platforms.
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
If you plan to sell products or services online, there are many unplanned things that can happen with the online shopping process itself. The last thing you want to go through when dealing with upset or even angry and abusive customers is to be using a theme that has serious issues and you can’t get someone to get the problem fixed.
For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a template for your online shop. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.
With the above points in mind, let’s now take a look at some of the WordPress website templates you can use to set up an online store that will keep visitors buying products from your website:
Free e-Commerce Themes For WordPress
Virtue Free theme is a versatile theme for WordPress. Even though there is a premium version available that includes many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already loaded with many useful premium options and is also highly customizable.
This theme also features a modern, clean design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to build an awesome webstore.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your items). The versatile design of this theme is ideally-suited for any kind of e-Commerce business site, store online, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the look of your site without requiring technical knowledge.
- Translation-ready. The Virtue theme comes with built-in support for Spanish, Italian and Russian language files and can also be translated into any other language, allowing you to sell products to a truly global customer base.
Go here for more information: Virtue Free Theme For eCommerce
Fabthemes makes available many elegant and premium quality WordPress themes for e-Commerce for free.
All themes are built with a built-in Options panel that lets you change and configure various theme options and settings. They also provide unencrypted theme footer files to help you feel confident about downloading and using safe theme files on your site.
In addition to creating free WordPress themes that work in a range of uses, Fabthemes provides a category of themes suitable for setting up web stores.
Go here for more information about the FabThemes range of eCommerce themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes Free eCommerce Themes For WordPress
A great place to browse hundreds of free themes for e-Commerce is the free repository of themes at WordPress.org.
You can find free e-Commerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free WordPress themes for e-Commerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes area …
Look for free e-Commerce themes for WordPress here: WordPress.org
Now that you know where to many great free themes for eCommerce, let’s take a look at premium eCommerce themes for WordPress.
Premium WordPress e-Commerce Themes
Below are some of the best places on the net where you can find professionally-designed themes for selling products or services online with WordPress, as well as some great WP eCommerce themes we recommend:
Storefront Themes sell many gorgeous themes you can use to set up online shops …
StoreFront themes for e-Commerce provide great customer support and feature fully responsive design …
The entire collection of responsive StoreFront e-Commerce themes is also very customizable, providing users with a rich browsing experience …
To browse all StoreFront themes go here: StoreFront e-Commerce WordPress Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide many advanced features such as shortcodes, page templates and theme options that give users, including full control over their sites, plus top-notch customer support from an experienced and dedicated support team …
Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore offers an elegant theme for setting up an online store. The theme is simple to configure and integrates easily with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all main web browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colors …
To learn more about this theme visit this site: eStore eCommerce WordPress Theme
The Boutique Theme For WordPress enables you to integrate your webstore with some of the most popular WP e-Commerce plugins available, allowing you to use your favorite solutions without any conflicts.
For more details about this theme visit this site: Boutique
Like all Elegant themes in the collection, both the eStore theme and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside your WP dashboard as soon as the theme is activated …
The ePanel theme options panel allows you to control your site without editing code. ePanel allows you to toggle theme features on and off, adjust your store layout easily, banner advertising management, search engine optimization for product categories, shortcodes and more.
One of the other great benefits of choosing themes from Elegant Themes apart from the beautiful themes they make available is that their business model is built around letting you access their entire theme collection for one low yearly price.
To view all Elegant themes go here: Elegant e-Commerce Themes
WooThemes are one of the leading providers of eCommerce themes for WordPress.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your webstore.
Theme Forest is an online marketplace where you can access many premium eCommerce WordPress themes and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
For more details go here: Simplicity e-Commerce WP Theme
VintageStyle eCommerce theme is a clean and elegant theme for doing eCommerce with WordPress designed for corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shops.
Supported with custom templates, widgets, short codes, and many other customization options, this WP theme suits a number of different business and e-Commerce projects.
For more details visit this site: ThemeForest WP e-Commerce Themes – VintageStyle
SmartShop is a clean and responsive WP eCommerce theme and shopping cart stores.
This web template is also fully compatible with the WooCommerce System.
To learn more about this theme go here: SmartShop eCommerce WP Theme
JigoShop is an e-Commerce plugin.
For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika e-Commerce WP Theme
MeariShop is a clean and flexible e-Commerce web template for WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – it is well suited for both new website owners with no coding knowledge and developers alike.
To learn more about this theme visit this site: MeariShop WP Theme
In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest just by searching through their WordPress > eCommerce category …
As you can see, there is no reason why a WordPress-based web store shouldn’t give your business the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this article has inspired you to search for the right e-Commerce theme to set up a WordPress-based online store.
To learn more about the differences between free themes vs premium WordPress themes, see this article:
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie