Are you planning to sell products or services online?
The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also hundreds of excellent themes for WordPress that you can use to easily set up and run your online store.
In this article, we’ll show you where to find some of the most professionally-designed and inexpensive themes for selling products online with WordPress.
Beautiful WordPress Web Templates For e-Commerce
When looking for themes for online shops here are a few things to keep in mind:
As well as looking for a beautiful and versatile theme for your online store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, electronics store, floral design, etc).
Full eCommerce Functionality
In many cases, most of the e-Commerce functionality in your online shop will come from the WordPress plugins you select to power your eCommerce store.
As you will see, however, a number of themes also include additional options that can improve your store’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.
This can include settings that allow you to control your site’s theme colors without editing the underlying web code, toggle features on and off, adjust your layout at the click of a button, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart Setup And Store Checkout Integration
Most professional e-Commerce themes offer easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online sooner.
Responsive Theme Design
A responsive theme enables a website to automatically readjust the web layout to display smoothly across different monitor sizes and screen resolutions, as well as across different platforms.
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
If you are going to be selling products or services online, there are many unplanned things that can and probably will happen with the online shopping process itself. The last thing you want to go through when dealing with emails or phone calls complaining or even angry and abusive customers is to be using an outdated theme that is creating conflicts and you can’t get someone to get the problem resolved.
For this reason, we strongly recommend that you carefully consider choosing WordPress themes that offer support and regular updates when looking for a template for your online store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free template.
With the above points in mind, let’s now take a look at various WordPress templates you can use to set up an online store that will keep clients buying products from your website:
Free WordPress Themes For e-Commerce
Virtue by Kadence Themes is extremely versatile. Even though there is a premium of the theme available that includes additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is already pre-loaded with many premium options and is also easy to customize.
Virtue Free theme also features a clean modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking webstore.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your items). The versatile design of this theme is ideal for any kind of e-Commerce business, store online, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. The Virtue theme comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a global customer base.
For more information go here: Virtue Free Theme For eCommerce
Fabthemes provides WordPress users with many stylish and premium quality WordPress themes for eCommerce for free.
All themes are built with a built-in Options panel that lets users adjust and configure a number of theme options and settings. They also provide unencrypted theme footer files with their themes to help you feel confident about downloading and using safe theme files on your site.
As well as free themes that work in a range of uses, Fabthemes provides a category of themes suitable for setting up eCommerce stores.
Go here for more information about their range of eCommerce themes like “iShop“, “eBuy” and “Zenshop“, go here: FabThemes Free WordPress Themes For eCommerce
A great place to look for free e-Commerce themes for WordPress is the free WP theme repository at WordPress.org.
You can find free eCommerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free themes for eCommerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes page …
Look for free eCommerce themes for WordPress here: WordPress.org WordPress e-Commerce Themes
Now that you know where to search for great free WordPress themes for eCommerce, let’s take a look at premium WordPress e-Commerce themes.
Premium WordPress Themes For e-Commerce
Below are some of the best places on the net where you can go to find great professionally-designed web templates to help you set up up a WP-based store online, as well as some great WP eCommerce themes we recommend:
Storefront Themes offer users a range of gorgeous WP themes you can use to set up professional online stores …
StoreFront themes for e-Commerce provide great support and feature responsive design …
The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …
For more details go here: StoreFront
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and are designed with loads of advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their sites, plus top-notch support from an experienced and dedicated team …
Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore offers an elegant theme for selling products online. This theme is simple to configure and integrates easily with many popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colors …
For more details about this theme visit this site: eStore
Boutique allows you to integrate with some of the most popular eCommerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.
To learn more about this theme visit this site: Boutique WordPress Theme
Like all Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside the WP dashboard the moment the theme is activated …
The ePanel theme options panel allows you to control your site without modifying template code. With ePanel you can toggle features on and off, reconfigure your store layout, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other benefits of choosing Elegant Themes apart from all the beautiful themes they design is that their business model is built around letting you access their entire theme collection for one low yearly price.
To view all Elegant themes go here: Elegant eCommerce WordPress Themes
WooThemes offer one of the largest collections of eCommerce themes for WordPress.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your store online.
Theme Forest is an online theme marketplace where you can search for many premium eCommerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
To learn more about this theme go here: Simplicity Theme For WordPress
VintageStyle eCommerce theme is a clean and elegant eCommerce theme designed for corporate websites and eCommerce ventures. This theme can also be used for small to large businesses, and online shops.
Supported with custom templates, widgets, shortcodes, and customization options, this WordPress theme can be used in a variety of business and e-Commerce projects.
For more details go here: ThemeForest WordPress e-Commerce Themes – VintageStyle
SmartShop is a very clean and responsive theme for doing e-Commerce with WordPress and shopping cart webstores.
This web template is also fully compatible with the WooCommerce System.
For more details visit this site: SmartShop eCommerce WP Theme
JigoShop is an e-Commerce plugin for WordPress.
For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details go here: Lathika eCommerce WP Theme
MeariShop is a clean and flexible WP eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is well suited for both new website owners with no coding knowledge and developers alike.
To learn more about this theme visit this site: ThemeForest WP eCommerce Themes – MeariShop
In addition to the above themes, you can find hundreds of WordPress eCommerce themes listed on ThemeForest just by visiting the site and choosing the WordPress > eCommerce category …
As you can see, there is no reason why a WordPress-based online store can’t give you the same ability to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope the above has inspired you to search for the right e-Commerce theme to set up a WordPress-based store online.
To learn where to find more great free WP themes see this post:
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)