WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn How To Use WordPressAre you planning to set up a web store?

WordPress developers not only make great e-Commerce plugins available to WP users, but there are also lots of great web templates for WordPress that let you easily set up and run your online store.

In this article, we’ll show you where to find many beautiful and inexpensive website templates to set up a WordPress-based online store.

Beautiful WordPress Website Templates For e-Commerce


When searching for e-Commerce template-based solutions here are a few points to keep in mind:


As well as looking for a beautiful and versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion store, selling electronic goods online, household items, etc).

Full e-Commerce Functionality

In many cases, most of the eCommerce functionality in your web shop will come from the plugins you decide to install to power your e-Commerce store.

As you will see, however, a number of e-Commerce templates also have built-in functionality that can improve your store’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.

This can include settings that allow you to control your website’s theme colors without editing the underlying template code, toggle features on and off, adjust your store layout at the click of a button, manage sitewide advertising banners, search engine optimization for product names, categories and descriptions, shortcodes and more.

Easy Cart Setup

Most professional WordPress e-Commerce themes offer easy shopping cart and store integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online without going through complicated technical implementation processes or delays.

Responsive Theme Design

A responsive theme allows websites to automatically resize to display smoothly over different monitor sizes and screen resolutions, as well as across different devices (e.g. PCs, iPads, cell phones, etc).

We have written a detailed post about the importance of choosing WordPress themes with responsive layouts here:


If you are planning to sell products or services online, there are many unexpected things that can go wrong with the online selling process itself. The last thing you want to go through when dealing with disappointed or even angry customers is to be using a theme that is causing problems and you can’t get a timely reply from the theme developer to get the support you need.

For this reason, we strongly encourage you to carefully consider using WordPress themes that offer support and regular updates when looking for a theme for your online shop. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.

With these points in mind, let’s take a look now at various web templates you can use to set up an online store that will keep people coming back to buy products from your website:

Free WordPress Themes For eCommerce

Virtue eCommerce Theme

Virtue Free e-Commerce Theme For WordPress

Virtue is a versatile theme. Even though there is a premium version available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is pre-loaded with many great features and is also easy to customize.

Virtue also features a clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking web shop.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to display your items). The versatile design of this theme is ideally-suited for any kind of e-Commerce business site, online store, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the design of your site without requiring technical knowledge.
  • Translation-ready. Virtue comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell products to a truly global customer base.

For more information about this Free theme, go here: Virtue Free WP Theme For eCommerce



FabThemes Free e-Commerce Themes For WordPress

Fabthemes provides WP users with many stylish and premium quality WordPress themes for free.

Fabthemes come with a built-in Options panel that lets you adjust and configure various theme settings and options. They also do not encrypt theme footer files to help you feel confident about downloading and using safe theme files on your site.

In addition to developing free themes that work in a wide range of applications, Fabthemes provides a category of themes suitable for setting up e-Commerce stores.

For more information about their range of e-Commerce free themes like “iShop“, “Viper” and “Zenshop“, visit their site: FabThemes Free WordPress Themes For e-Commerce



One of the best places to find free eCommerce themes for WordPress is the free repository of themes at WordPress.org.

WordPress Free Theme Directory

You can find all of the free eCommerce themes for WordPress in the directory using the following methods:

An easier method to look for free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …

WordPress.org Free WordPress Themes For eCommerce

Find free themes for eCommerce here: WordPress.org Free eCommerce Themes For WordPress

Now that you know where to many great free eCommerce themes for WordPress, let’s take a look at paid WordPress themes for eCommerce.

Paid WordPress Themes For e-Commerce

Below are some of the best places on the net where you can go to find many excellent and professional themes to help you set up up a WordPress-based store online, as well as some great WP e-Commerce themes we recommend:

StoreFront Themes For WordPress

Storefront Themes offer users many elegant themes for selling your products online …

StoreFront - WordPress eCommerce Themes

Click Here To Browse All StoreFront Themes …

StoreFront eCommerce themes provide great theme support and feature responsive design …

StoreFront Themes For WordPress

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich browsing experience …

StoreFront eCommerce WordPress Themes

To view all StoreFront themes go here: StoreFront


Elegant Themes For WordPress

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and come with many advanced features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus great tech support from an experienced and dedicated team …


Click Here To View Elegant Themes …

Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:

eStore e-Commerce Theme

eStore eCommerce WordPress Theme

eStore offers an elegant solution for selling products online. This theme is very simple to configure and offers integration options with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the major web browsers and providing localized support for easy translation, eStore is available in a range of unique colours …

eStore WordPress Theme

For more details go here: eStore eCommerce WordPress Theme


Boutique WP Theme

Boutique has been developed to integrate your site with some of the most popular eCommerce plugins available, allowing you to use your favorite system without any conflicts.

To learn more about this theme visit this site: Boutique


Like every other Elegant theme in the collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside your WordPress dashboard the moment you activate the theme …

Elegant Themes

The ePanel theme options panel lets you control your site without editing web code. With ePanel you can toggle theme features on and off, reconfigure your store layout, manage your advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

One of the other great benefits of using Elegant Themes apart from all of the beautiful themes they make available is that their business model is built around letting you access their entire theme collection for one low annual price.

For more details go here: Elegant Themes For WordPress eCommerce


WooThemes WooCommerce For WordPress eCommerce

WooThemes provide dozens of e-Commerce themes for WordPress.

WooThemes WooCommerce - WP eCommerce Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your store online.

WooThemes - WP eCommerce Themes

Click Here To Learn More About WooCommerce Themes …


ThemeForest Themes For WordPress

Theme Forest is an online theme marketplace where you can find many premium eCommerce WordPress store templates and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WordPress Theme

Simplicity eCommerce WP Theme

Simplicity is an elegant and flexible eCommerce theme for WordPress that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: ThemeForest WordPress Themes – Simplicity

VintageStyle e-Commerce WP Theme


VintageStyle eCommerce theme is a clean and elegant WP theme for eCommerce designed for corporate websites and eCommerce ventures. This theme can also be used for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, short codes, and customization options, this theme suits a variety of business and e-Commerce projects.

To learn more about this theme visit this site: ThemeForest WordPress Themes – VintageStyle

SmartShop e-Commerce Theme

SmartShop e-Commerce WP Theme

SmartShop is a very clean and responsive WP theme for eCommerce and shopping cart websites.

This web template is fully compatible with the WooCommerce System.

To learn more about this theme go here: SmartShop eCommerce WordPress Theme

Lathika eCommerce WordPress Theme


Lathika is a responsive e-Commerce web site template for WordPress designed specifically to be used with the JigoShop plugin …

JigoShop - WordPress e-Commerce Plugin

JigoShop is a WP e-Commerce plugin.

To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme go here: Lathika

MeariShop e-Commerce WP Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible e-Commerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and developers.

For more details visit this site: MeariShop eCommerce Theme

In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest simply by visiting the site and choosing their WordPress > eCommerce category …

ThemeForest Themes

Click Here To Browse All ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based online store can’t have the same ability to sell products online as more expensive e-Commerce solutions and look beautiful too!

We hope the above has given you a number of options to set up a WordPress-based online store.

To learn more about WordPress themes and the “pros” and “cons” of choosing free themes vs premium themes, see this post:

Where To Get The Best Premium And Free WordPress Web Themes For Your Business Online


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