WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn How To Use WordPressDo you plan to sell goods online?

The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also hundreds of great WordPress themes that you can choose from to easily set up and run your store online.

In this blog post, we’ll show you where to find many beautiful and professionally-designed website templates for selling your products online with WordPress.

Where To Find Great WP Themes For e-Commerce


When looking for shopping store templates there are a number of things to keep in mind:


As well as looking for a beautiful and versatile theme for your web store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion accessories, selling electronic products online, floral design, etc).

Full e-Commerce Functionality

In many cases, much of the e-Commerce functionality in your web shop will come from the WordPress plugins used to power your eCommerce store.

As you will see, however, some themes also come with additional options that can improve your website’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.

This can include settings that allow you to easily control your website’s overall colour scheme without modifying the underlying web code, toggle theme features on and off, reconfigure your layout at the click of a button, manage sitewide advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Cart And Store Integration

Most professional-quality e-Commerce themes offer easy shopping cart & checkout integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online sooner.

Responsive Theme

A responsive theme enables websites to automatically reconfigure the layout to display smoothly across different monitor sizes and screen resolutions, as well as across different platforms.

We have written a detailed post about the importance of choosing themes with responsive design here:

Theme Updates & Support

If you plan to sell products or services online, there are many unexpected things that can and probably will turn into problems with the online shopping process itself. The last thing you want to experience when dealing with emails upset or even angry customers is to be using an outdated theme that is causing problems and you can’t get the theme developer to get the support you desperately need.

For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a template for your web shop. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free website template.

With the above in mind, let’s turn our attention now to a number of WordPress web templates you can use to set up a web store that will keep customers buying products from your website:

Free WordPress eCommerce Themes

Virtue Free WordPress e-Commerce Theme

Virtue Free Theme For e-Commerce

Virtue Free theme is extremely versatile. Even though there is a paid version available that includes a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is pre-loaded with a ton of great features and is also easy to customize.

Virtue also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking store online.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to show your products). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, shop online, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the design of your site without requiring technical knowledge.
  • Translation-ready. This theme comes with built-in language support for Russian, Italian and Spanish and can also be translated into any other language, allowing you to sell products to a truly global customer base.

For more information about this Free theme, go here: Virtue


FabThemes Free Themes For e-Commerce

FabThemes Free WordPress Themes For e-Commerce

Fabthemes provides WP users with many stylish and premium quality WordPress themes for free.

Fabthemes are built with an Options panel that lets users adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

As well as developing free WP themes that work in a wide range of other uses, Fabthemes provides themes suitable for setting up web stores.

Go here for more information about their range of eCommerce free themes like “iShop“, “Viper” and “Zenshop“, visit their site: FabThemes Free Themes For e-Commerce


WordPress.org Free e-Commerce Themes For WordPress

One of the best places to look for free eCommerce themes for WordPress is the free theme repository at WordPress.org.

WP Free Theme Directory

You can find a list of free WordPress themes for e-Commerce in the directory using the following methods:

An easier method to look for free WordPress themes for eCommerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes area …


Search for free themes for eCommerce here: WordPress.org Theme Directory

Now that you know where to many great free eCommerce themes for WordPress, let’s take a look at paid eCommerce themes for WordPress.

Paid WordPress e-Commerce Themes

Below are some of the best places on the net where you can go to find great professionally-designed website templates to help you set up up a WP-based online store, as well as some great WP e-Commerce themes we recommend:

StoreFront – WordPress eCommerce Themes

Storefront Themes sell many elegant WP themes for selling products online …

StoreFront e-Commerce WordPress Themes

Click Here To View StoreFront Themes …

StoreFront e-Commerce themes provide great technical support and feature responsive design …

StoreFront - WP eCommerce Themes

The collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Premium eCommerce Themes

For more details go here: StoreFront Themes For WordPress


Elegant eCommerce WordPress Themes

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and come with many advanced built-in features like shortcodes, page templates and theme options that give website owners, including complete control over their website, plus great theme support from an experienced and dedicated team …

Elegant WP Themes

Click Here To View Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:

eStore eCommerce Theme


eStore offers an elegant theme for setting up an online store. This theme is easy to configure and integrates easily with many popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the major web browsers and providing localized support for easy translation, eStore is available in a range of unique colours …

eStore Theme For WordPress

To learn more about this theme go here: eStore eCommerce WordPress Theme


Boutique WP Theme

The Boutique WordPress Theme was created to integrate with some of the most popular e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.

For more details about this theme go here: Boutique Theme For WP


Like all Elegant themes in the collection, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WP dashboard the moment the theme is activated …

Elegant WordPress eCommerce Themes

The ePanel theme options panel lets you easily control your web site without editing the underlying web code. ePanel allows you to toggle theme features on and off, adjust your store layout, global banner advertising management, search engine optimization for product descriptions, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from all the beautiful themes they make available is that their business model is built around letting you access all themes in their collection for one low yearly fee.

To browse all Elegant themes go here: Elegant – WP eCommerce Themes


WooThemes Premium eCommerce Themes

WooThemes are one of the leading providers of eCommerce themes for WordPress.

WooCommerce WordPress eCommerce Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your webstore.

WooThemes For WordPress

Click Here To Learn More About WooCommerce Themes …



Theme Forest is an online theme marketplace where you can access loads of premium e-Commerce WordPress themes and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity Theme For WordPress

ThemeForest WP e-Commerce Themes - Simplicity

Simplicity is an elegant and flexible theme for doing eCommerce with WordPress that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

For more details about this theme go here: Simplicity

VintageStyle WP Theme

ThemeForest WordPress Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant eCommerce web site template for WordPress designed for use in corporate websites and eCommerce ventures. This theme can also be used for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and customization options, this theme can be used in a range of different business and e-Commerce projects.

To learn more about this theme go here: VintageStyle eCommerce WP Theme

SmartShop eCommerce WordPress Theme

SmartShop e-Commerce WP Theme

SmartShop is a clean and responsive theme for doing eCommerce with WordPress and shopping cart websites.

This theme is fully compatible with the WooCommerce System.

For more details about this theme visit this site: SmartShop eCommerce WordPress Theme

Lathika eCommerce WP Theme

Lathika e-Commerce WP Theme

Lathika is a responsive e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop - WP eCommerce Plugin

JigoShop is an eCommerce plugin.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme go here: Lathika e-Commerce WP Theme

MeariShop eCommerce Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible theme for doing eCommerce with WordPress that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – it is well suited for both beginners with no coding knowledge and developers alike.

For more details visit this site: MeariShop eCommerce WP Theme

In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace simply by searching through their WordPress > eCommerce category …

ThemeForest Themes For WordPress

Click Here To View All ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based online shop can’t provide you with the same ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope the above has inspired you to consider setting up a WordPress-based online store.

To learn more about WordPress themes and the “pros” and “cons” of choosing free WP themes and paid WP themes, see this post:

Where To Search For Great Paid And Free Responsive WordPress Templates Online


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

Originally published as WordPress Themes For e-Commerce.