Are you planning to set up a web store?
WordPress developers not only make great e-Commerce plugins available to WP users, but there are also lots of great WordPress themes that let you easily set up and run your store online.
In this blog post, we’ll show you where to find some of the most professionally-designed and beautiful themes to help you set up a WordPress-based store online.
Best WP Web Templates For e-Commerce
When looking for e-Commerce WP themes there are a number of important points you should keep in mind:
As well as finding a beautiful theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, selling electronic goods online, specialty items, etc).
In many cases, much of the eCommerce functionality in your online shop will come from the plugins you select to power your eCommerce site.
As you will see, however, some themes also have built-in functionality that can improve your site’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring additional plugins.
This can include options that allow you to control your site’s theme colors without editing the underlying web code, toggle features on and off, reconfigure your store layout easily, manage your advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart Integration
Most professional e-Commerce themes offer easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online without undergoing complicated technical implementation processes or delays.
A responsive theme enables a website to automatically readjust screen size to display smoothly over different screen sizes and resolutions, as well as across different devices (e.g. PCs, tablets, cell phones, etc).
We have written a detailed article about the importance of choosing themes with responsive layouts here:
Theme Updates And Support
If you are going to be selling products or services online, there are many things that can and probably will go wrong with the e-Commerce process itself. The last thing you want to experience when dealing with emails frustrated or even angry and abusive customers is to be using an outdated theme that is giving you problems and you can’t get a timely reply from the theme developer to get the problem resolved.
For this reason, we strongly recommend that you carefully consider choosing themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With the above in mind, let’s take a look now at various web templates you can use to set up an online store that will keep visitors coming back to buy products from your website:
Free WordPress Themes For eCommerce
Virtue is a versatile theme for WordPress. Even though there is a paid of the theme available that offers additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is pre-loaded with many useful great features and is also highly customizable.
This theme also features a clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to design an awesome shop online.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to show your items). The versatile design of the Virtue theme is perfect for any kind of e-Commerce business, webstore, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and customize the look of your site without requiring technical knowledge.
- Translation-ready. Virtue Free comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.
For more information about this Free theme, go here: Virtue
Fabthemes provides web users with many cool and premium quality WordPress themes for e-Commerce for free.
All themes are built with a built-in Options panel that lets users change and configure various theme options and settings. They also provide unencrypted theme footer files to help you feel confident about downloading and using safe theme files on your site.
As well as creating free WordPress themes that suit a wide range of other uses, Fabthemes provides themes suitable for setting up eCommerce stores.
For more information about the FabThemes range of eCommerce free themes like “Cartel“, “Viper” and “Zenshop“, visit their site: FabThemes
One of the best places to browse hundreds of free e-Commerce themes for WordPress is the free WP theme repository at WordPress.org.
You can browse a list of free eCommerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to search for free WordPress themes for e-Commerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes screen …
Look for free themes for e-Commerce here: WordPress.org Free WP Themes For e-Commerce
Now that you know where to search for great free e-Commerce themes for WordPress, let’s take a look at paid WordPress themes for e-Commerce.
Premium eCommerce Themes For WordPress
Below are some of the best places on the net where you can find great professionally-designed web templates to set up a WP-based store online, as well as some great WordPress eCommerce themes we recommend:
Storefront Themes make amazing themes for selling products online …
StoreFront e-Commerce themes provide great theme support and feature fully responsive design …
The collection of responsive StoreFront eCommerce themes is also completely customizable, providing users with a rich browsing experience …
To browse all StoreFront themes go here: StoreFront Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and are designed with many advanced features like shortcodes, page templates and theme options that give website owners, including complete control over their sites, plus excellent customer support from an experienced and dedicated team …
Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:
eStore offers an elegant theme for setting up an online store. The theme is easy to configure and integrates easily with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all main web browsers and providing localized support for easy translation, eStore comes in a range of unique colors …
To learn more about this theme visit this site: eStore
Boutique enables you to integrate with some of the most popular WP e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.
For more details visit this site: Boutique
Like all Elegant themes in the Theme collection, both the eStore theme and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside the WP dashboard as soon as the theme is activated …
The ePanel theme options panel lets you control your web site without editing code. With ePanel you can toggle features on and off, adjust your store layout easily, manage sitewide advertisements, search engine optimization for product names, categories and descriptions, shortcodes and more.
An additional benefit of using Elegant Themes apart from all of the beautiful themes they make available is that they offer a range of plans that let you access all themes in their collection for one low yearly fee.
To browse all Elegant themes go here: Elegant eCommerce WordPress Themes
WooThemes provide dozens of themes for WordPress-based e-Commerce.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your store online.
Theme Forest is an online marketplace where you can browse loads of premium e-Commerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
To learn more about this theme visit this site: ThemeForest WP e-Commerce Themes – Simplicity
VintageStyle eCommerce theme is a clean and elegant WP e-Commerce theme designed for corporate websites and eCommerce ventures. The theme is suitable for small to large businesses, and online shopping stores.
Supported with custom templates, widgets, short codes, and many other customization options, this WP theme can be used in a variety of business and e-Commerce projects.
To learn more about this theme visit this site: VintageStyle e-Commerce Theme
SmartShop is a clean and responsive e-Commerce theme and shopping cart webstores.
This web template is also fully compatible with the WooCommerce System.
To learn more about this theme go here: SmartShop e-Commerce WP Theme
JigoShop is a plugin for doing e-Commerce with WordPress.
For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika e-Commerce Theme
MeariShop is a clean and flexible e-Commerce web template for WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – it is ideal for both new website owners with no coding knowledge and web developers.
To learn more about this theme visit this site: MeariShop
In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest just by choosing the WordPress > eCommerce category …
As you can see, there is no reason at all why your WordPress-based webstore can’t give you the same power and functionality to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope this article has inspired you to sell products or services online with WordPress.
Learn where to find more great free themes for WordPress here:
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group