WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP TutorialAre you planning to sell goods online?

WordPress developers not only make great plugins for e-Commerce available to WP users, but there are also lots of excellent web templates for WordPress that you can choose from to easily set up and run your store online.

In this article, we’ll show you where to find some of the most beautiful and inexpensive themes for selling your products or services online with WordPress.

Beautiful eCommerce Themes For WordPress


When looking for templates for online shops there are a number of important things you should keep in mind:

Theme Style

As well as finding a versatile theme for your web shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion store, selling electronic goods online, garden furniture, etc).

eCommerce Functionality

In many cases, much of the eCommerce functionality in your web shop will come from the plugins you select to power your e-Commerce store.

As you will see, however, a number of themes also come with built-in functionality that can enhance your site’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.

This can include the ability to easily control your store’s overall colour scheme without modifying the underlying template code, toggle theme features on and off, adjust your layout easily, manage advertising banners, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Shopping Cart & Store Integration

Most professional-quality eCommerce themes provide easy cart and store integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online without going through complicated technical implementation processes or delays.

Responsive Theme

A responsive theme allows a website to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as across different platforms.

We have written a detailed article about the importance of choosing WP themes with responsive design here:


If you are planning to sell products or services online, there are many unplanned things that can happen with the e-Commerce process itself. The last thing you want to have to go through when dealing with problems and annoyed or even angry customers is to be using a theme that is creating conflicts and you can’t get a timely reply from the theme developer to get the support you desperately need.

For this reason, we highly encourage you to carefully consider using WordPress themes that offer support and regular updates when searching for a template for your web store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.

With these points in mind, let’s focus our attention now on some of the WordPress templates you can use to set up an online store that will keep visitors coming back to buy products from your website:

Free e-Commerce Themes For WordPress

Virtue Free WordPress eCommerce Theme

Virtue Free Theme For e-Commerce

Virtue Free theme is extremely versatile. Even though there is a premium of the theme available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version comes already fully loaded with tons of premium options and is also easy to customize.

This theme also features a simple, clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking shop online.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to display your products). The versatile design of this theme is ideal for any kind of e-Commerce business, web shop, portfolio or personal site.
  • A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and modify the design of your site without requiring CSS knowledge.
  • Translation-enabled. Virtue comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell products to a truly worldwide audience.

Go here for more information: Virtue Free eCommerce Theme For WordPress


FabThemes Free e-Commerce Themes For WordPress

FabThemes Free WP Themes For eCommerce

Fabthemes makes available many cool and premium quality WordPress themes for free.

All themes are built with an Options panel that lets you change and configure a number of theme options and settings. They also do not encrypt theme footer files to help you feel confident about downloading and using safe theme files on your site.

In addition to creating free themes that suit a wide range of other uses, Fabthemes provides a category of themes suitable for setting up e-Commerce stores.

Go here for more information about the FabThemes range of eCommerce themes like “Cartel“, “eBuy” and “Zenshop“, go here: FabThemes


WordPress.org Free WP Themes For eCommerce

A great place to look for free e-Commerce themes for WordPress is the free repository of themes at WordPress.org.

WP Free Theme Directory

You can find all of the free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to search for free WordPress themes for eCommerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes screen …


Look for free e-Commerce themes for WordPress here: WordPress.org Free WordPress Themes For e-Commerce

Now that you know where to many great free e-Commerce themes for WordPress, let’s take a look at premium WordPress e-Commerce themes.

Premium WordPress eCommerce Themes

Below are some of the best places on the net where you can find many excellent and professionally-designed themes for selling online with WordPress, as well as some great WordPress e-Commerce themes we recommend:

StoreFront – WordPress eCommerce Themes

Storefront Themes make available amazing themes for selling your products online …

StoreFront WordPress eCommerce Themes

Click Here To Browse All StoreFront Themes …

StoreFront themes for eCommerce provide great technical support and feature fully responsive design …

StoreFront Themes For WordPress eCommerce

The entire collection of responsive StoreFront eCommerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Themes For WordPress eCommerce

To view all StoreFront themes go here: StoreFront Themes For WordPress


Elegant Themes For WordPress

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and come with loads of advanced features like shortcodes, page templates and theme options that give users, including full control over their website, plus great support from an experienced and dedicated support team …


Click Here To Browse Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore Theme For WordPress


eStore provides an elegant solution for selling products online. This theme is easy to configure and offers integration options with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

eStore eCommerce WordPress Theme

For more details visit this site: eStore Theme For WordPress



Boutique lets you integrate with some of the most popular eCommerce plugins available, allowing you to use your preferred system without experiencing conflicts.

For more details go here: Boutique


Like all Elegant themes in the catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside your WordPress dashboard as soon as you activate the theme …

Elegant WordPress Themes

The ePanel theme options panel lets you control your site without editing template code. ePanel allows you to toggle theme features on and off, reconfigure your store layout at the click of a button, manage advertising banners, search engine optimization for product descriptions, shortcodes and more.

One of the other great benefits of using Elegant Themes apart from all the beautiful themes they make available is that they offer a range of plans that let you access all themes in their collection for one low annual fee.

For more details go here: Elegant eCommerce Themes


WooThemes WooCommerce

WooThemes offer one of the largest collections of e-Commerce themes for WordPress.

WooThemes WooCommerce For WordPress

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your store online.

WooThemes WordPress eCommerce Themes

Click Here To View WooThemes For eCommerce …


ThemeForest Themes

Theme Forest is an online theme marketplace where you can search for loads of premium e-Commerce WordPress themes and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WP Theme


Simplicity is a flexible and elegant theme for eCommerce that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity Theme For WP


VintageStyle e-Commerce WP Theme

VintageStyle eCommerce theme is a clean and elegant eCommerce web template for WordPress designed for corporate websites and eCommerce ventures. This theme can also be used for small to large business setups, and online shops.

Supported with custom templates, widgets, short codes, and many other customization options, this WordPress theme can be used in a variety of business and e-Commerce projects.

To learn more about this theme go here: ThemeForest WordPress Themes – VintageStyle

SmartShop e-Commerce WordPress Theme

ThemeForest WordPress Themes - SmartShop

SmartShop is a very clean and responsive e-Commerce web site template for WordPress and shopping cart stores.

This web template is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop

Lathika eCommerce WP Theme

ThemeForest WP eCommerce Themes - Lathika

Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop eCommerce Plugin For WordPress

JigoShop is a plugin for doing eCommerce with WordPress.

For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme go here: Lathika e-Commerce WordPress Theme

MeariShop eCommerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress e-Commerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – it is well suited for both beginners with no coding knowledge and web developers.

For more details about this theme go here: ThemeForest WP eCommerce Themes – MeariShop

In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed on ThemeForest just by visiting the site and searching through the WordPress > eCommerce category …

ThemeForest WP Themes

Click Here To View More ThemeForest Themes …

As you can see, there is no reason why a WordPress-based web store can’t give you the same power and functionality to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope the above has inspired you to sell products or services online with WordPress.

To learn more about the differences between free themes vs premium WP themes, see this article:

Finding Great Premium And Free WordPress Themes On The Web


"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

Originally published as WordPress Themes For e-Commerce.