WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP TutorialDo you plan to sell products or services online?

WordPress developers not only make great plugins for e-Commerce available to users, but there are also lots of excellent themes for WordPress that let you easily set up and run your store online.

In this blog post, we’ll show you where to find some of the most beautiful and professionally-designed web templates for setting up a WP-based online store.

Finding The Best eCommerce Themes For WordPress


When searching for pre-made WordPress themes for e-Commerce here are a number of points you should keep in mind:


As well as finding a beautiful and versatile theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. clothing accessories, electronics store, home design store, etc).

e-Commerce Functionality

In many cases, most of the eCommerce functionality in your web store will come from the plugins you select to power your e-Commerce store.

As you will see, however, some themes also come with additional options that can enhance your website’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring additional plugins.

This can include the ability to control your website’s overall color scheme without modifying template code, toggle theme features on and off, adjust your layout, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

Easy Cart Setup And Integration

Most professional eCommerce themes offer easy shopping cart setup and integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin processing orders online sooner.

Responsive Theme Design

A responsive theme enables a website to automatically reconfigure the layout to display smoothly across different screen sizes and resolutions, as well as different devices (e.g. laptops, iPads, smart phones, etc).

We have written a detailed article about the importance of choosing responsive themes for WordPress here:


If you plan to sell products or services online, there are many things that can and probably will go wrong with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails annoyed or even angry and abusive customers is to be using an outdated theme that is creating conflicts and you can’t get the theme developer to provide you with an urgent fix.

For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when searching for a theme for your online store. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.

With these points in mind, let’s turn our attention now to a number of WordPress website templates you can use to set up a web shop that will keep customers buying products from your website:

Free eCommerce Themes For WordPress



Virtue is extremely versatile. Even though there is a premium of the theme available that offers additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is already loaded with a ton of great features and is also highly customizable.

Virtue Free theme also features a clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking online store.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to showcase your products). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business, store online, portfolio or personal site.
  • A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the look of your site without requiring CSS knowledge.
  • Translation-enabled. Virtue comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a truly global audience.

Go here for more information: Virtue Free eCommerce Theme For WordPress



FabThemes Free WordPress Themes For eCommerce

Fabthemes provides web users with many elegant and premium quality WordPress themes for free.

All themes are built with an Options panel that lets users change and configure various theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

As well as developing free WordPress themes that work in a wide range of uses, Fabthemes provides a category of themes suitable for setting up web stores.

Go here for more information about the FabThemes range of e-Commerce themes like “Cartel“, “eBuy” and “Xenastore“, visit their site: FabThemes e-Commerce Themes



One of the best places to find free themes for eCommerce is the free directory of themes at WordPress.org.

WordPress.org WordPress Theme : Free eCommerce Themes For WordPress

You can browse all of the free themes for eCommerce in the directory using the following methods:

An easier method to search for free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …

WordPress.org Free Theme Directory

Search for free eCommerce themes for WordPress here: WordPress.org Free WordPress Themes For e-Commerce

Now that you know where to browse loads of great free WP themes for e-Commerce, let’s take a look at paid e-Commerce themes for WordPress.

Premium e-Commerce Themes For WordPress

Below are some of the best places on the net where you can find beautiful and professional themes for selling products online with WordPress, as well as some great WordPress e-Commerce themes we recommend:

StoreFront Themes For WordPress eCommerce

Storefront Themes sell many beautiful WP themes for setting up web shops …

StoreFront eCommerce WordPress Themes

Click Here To Browse StoreFront Themes …

StoreFront eCommerce themes provide great tech support and feature fully responsive design …


The entire collection of responsive StoreFront e-Commerce themes is also very customizable, providing users with a rich content browsing experience …

StoreFront eCommerce WordPress Themes

To browse all StoreFront themes go here: StoreFront eCommerce WordPress Themes


Elegant eCommerce WordPress Themes

Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and come with many powerful features such as shortcodes, page templates and theme options that give website owners, including full control over their website, plus top-notch support from an experienced and dedicated team …

Elegant Premium eCommerce WordPress Themes

Click Here To Browse Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:



eStore offers an elegant solution for selling products online. This theme is simple to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

eStore eCommerce WordPress Theme

For more details about this theme go here: eStore Theme For WordPress

Boutique e-Commerce WP Theme

Boutique eCommerce WordPress Theme

The Boutique eCommerce Theme lets you integrate your eCommerce store with some of the most popular eCommerce plugins available, allowing you to use your preferred system without any conflicts.

To learn more about this theme visit this site: Boutique eCommerce WordPress Theme


Like every other Elegant theme in the catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WordPress dashboard as soon as the theme is activated …

Elegant Themes

The ePanel theme options panel allows you to easily control your website without editing web code. With ePanel you can toggle theme features on and off, adjust your store layout at the click of a button, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

One of the other benefits of using Elegant Themes apart from all the beautiful themes they design is that their business model is built around giving you access to all of their themes for one low yearly fee.

For more details go here: Elegant Premium eCommerce Themes


WooThemes WooCommerce For WordPress eCommerce

WooThemes are one of the leading providers of e-Commerce themes for WordPress.

WooCommerce WordPress eCommerce Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your webstore.

WooThemes WordPress Themes

Click Here To Browse All WooCommerce Themes From WooThemes …



Theme Forest is an online marketplace where you can search for loads of professionally designed WordPress themes and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WordPress Theme

ThemeForest WordPress Themes - Simplicity

Simplicity is an elegant and flexible eCommerce theme for WordPress that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: ThemeForest WP e-Commerce Themes – Simplicity

VintageStyle Theme For WordPress

VintageStyle eCommerce WordPress Theme

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme for WordPress designed for use in corporate websites and eCommerce ventures. This theme can also be used for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this WP theme can be used in a variety of different business and e-Commerce projects.

To learn more about this theme visit this site: VintageStyle

SmartShop eCommerce WP Theme


SmartShop is a very clean and responsive theme for doing e-Commerce with WordPress and shopping cart websites.

This theme is fully compatible with the WooCommerce System.

For more details about this theme visit this site: SmartShop e-Commerce WP Theme

Lathika Theme For WP

Lathika e-Commerce WordPress Theme

Lathika is a responsive WP theme for e-Commerce designed specifically to be used with the JigoShop plugin …

JigoShop e-Commerce plugin

JigoShop is an e-Commerce plugin.

To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme go here: Lathika


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce web site template for WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – it is ideal for both new website owners with no coding knowledge and web developers alike.

To learn more about this theme visit this site: MeariShop

In addition to the above themes, you can browse hundreds of WordPress eCommerce themes listed in the ThemeForest marketplace simply by visiting the site and searching through their WordPress > eCommerce category …

ThemeForest - WP eCommerce Themes

Click Here To Browse More ThemeForest Themes …

As you can see, there is absolutely no reason at all why your WordPress-based online shop shouldn’t have the same ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope the above post has inspired you to set up a WordPress-based store online.

Learn where to find more great responsive themes for WordPress here:

Finding The Best Free And Paid WordPress Web Templates For Your Business Online


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Originally published as WordPress Themes For e-Commerce.