WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn WPAre you planning to sell goods online?

WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also hundreds of great web templates for WordPress that let you easily set up and run your online store.

In this blog post, we’ll show you where to find many professionally-designed and inexpensive themes for selling your products or services online with WordPress.

Where To Find Great eCommerce Website Templates For Selling Products Or Services Online With WordPress


When looking for eCommerce web templates here are a number of important things to keep in mind:

Template Style

As well as finding a beautiful theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, selling electronic products online, flower shop, etc).


In many cases, much of the eCommerce functionality in your web shop will come from the WP plugins you decide to install to power your e-Commerce store.

As you will see, however, some e-Commerce templates also come with built-in functionality that can improve your store’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.

This can include options that allow you to easily control your website’s theme colors without editing web code, toggle features on and off, reconfigure your store layout, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Cart & Store Integration

Most professional-quality eCommerce themes provide easy cart and store checkout with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin taking orders online without having to experience lengthy technical implementation processes or delays.

Responsive Design Layout

A responsive theme allows a website to automatically reconfigure the layout to display smoothly over different screen sizes and resolutions, as well as across different devices (e.g. PCs, iPads, mobile phones, etc).

We have written a detailed post about the importance of choosing themes with responsive design here:

Theme Support

If you plan to sell products or services online, there are many unexpected things that can turn into problems with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails disappointed or even angry and abusive customers is to be using a theme that is giving you problems and you can’t get the theme developer to get the issue resolved.

For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when searching for a theme for your webstore. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.

With the above points in mind, let’s turn our attention now to various WordPress web templates you can use to set up an online store that will keep clients coming back to buy products from your website:

Free WordPress Themes For e-Commerce



Virtue is a versatile theme for a simple web commerce store. Even though there is a paid version available that includes additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is fully loaded with many useful premium options and is also highly customizable.

This theme also features a clean modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to design a great-looking shop online.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to display your work). The versatile design of this theme is ideal for any kind of e-Commerce business, online shop, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring CSS knowledge.
  • Translation-enabled. The Virtue theme comes with built-in support for Spanish, Italian and Russian language files and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.

For more information about this theme, go here: Virtue


FabThemes Free e-Commerce Themes For WordPress

FabThemes WordPress e-Commerce Themes

Fabthemes provides WordPress users with many elegant and premium quality WordPress themes for free.

Fabthemes are built with an Options panel that lets users adjust and configure various theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

In addition to free WP themes that work in a wide range of uses, Fabthemes provides themes suitable for setting up web stores.

Go here for more information about the FabThemes range of eCommerce themes like “Cartel“, “eBuy” and “Xenastore“, go here: FabThemes Free eCommerce Themes For WordPress



A great place to search for free WP themes for eCommerce is the free WP theme directory at WordPress.org.

WordPress.org WordPress Themes : Free eCommerce Themes For WordPress

You can browse a list of free themes for e-Commerce in the directory using the following methods:

An easier method to look for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes page …

WordPress.org Free e-Commerce Themes For WordPress

Look for free e-Commerce themes for WordPress here: WordPress.org Free e-Commerce Themes For WordPress

Now that you know where to search for great free WP themes for e-Commerce, let’s take a look at paid WordPress themes for e-Commerce.

Paid e-Commerce Themes For WordPress

Below are some of the best places on the net where you can go to find many great professionally-designed website templates for selling products or services online with WordPress, as well as some great WP e-Commerce themes we recommend:

StoreFront Themes For WP

Storefront Themes provide beautiful themes you can use to set up professional web stores …

StoreFront Themes For WordPress

Click Here To View StoreFront Themes …

StoreFront e-Commerce themes provide great technical support and feature responsive design …

StoreFront WP Themes

The entire collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Premium eCommerce WordPress Themes

For more details go here: StoreFront Themes For WordPress


Elegant Themes

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes pay great attention to detail and come with many advanced features like shortcodes, page templates and theme options that give website owners, including complete control over their sites, plus top-notch theme support from an experienced and dedicated support staff …

Elegant eCommerce WordPress Themes

Click Here To View All Elegant Themes …

Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:

eStore eCommerce WordPress Theme

eStore eCommerce WordPress Theme

eStore offers an elegant solution for setting up an online store. The theme is very easy to configure and integrates easily with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major web browsers and providing localized support for easy translation, eStore is available in a range of unique colours …

eStore Theme For WordPress

To learn more about this theme visit this site: eStore WordPress Theme

Boutique Theme For WP

Boutique e-Commerce WP Theme

The Boutique eCommerce Theme allows you to integrate your site with some of the most popular eCommerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.

To learn more about this theme visit this site: Boutique


Like all Elegant themes in the catalog, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside the WP dashboard as soon as you activate the theme …

Elegant Premium eCommerce WordPress Themes

The ePanel theme options panel allows you to easily control your website without editing web code. With ePanel you can toggle features on and off, adjust your store layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from all the beautiful themes they design is that their business model is built around letting you access all of their themes for one low annual fee.

For more details go here: Elegant WordPress Themes


WooThemes – WP eCommerce Themes

WooThemes provide dozens of themes for WordPress-based eCommerce.

WooCommerce For WordPress eCommerce

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your store online.

WooThemes e-Commerce WordPress Themes

Click Here To Browse WooCommerce Themes From WooThemes …


ThemeForest Themes For WP

Theme Forest is an online marketplace where you can access loads of premium eCommerce WordPress themes and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest



Simplicity is an elegant and flexible e-Commerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: ThemeForest WP Themes – Simplicity

VintageStyle eCommerce WP Theme

ThemeForest WP e-Commerce Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant WordPress e-Commerce theme designed for corporate websites and eCommerce ventures. This theme can be used for small to large business setups, and online stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a variety of business and e-Commerce projects.

To learn more about this theme visit this site: ThemeForest WordPress e-Commerce Themes – VintageStyle

SmartShop Theme For WP

SmartShop eCommerce WordPress Theme

SmartShop is a very clean and responsive theme for eCommerce and shopping cart websites.

This theme is also fully compatible with the WooCommerce System.

For more details visit this site: SmartShop Theme For WordPress

Lathika eCommerce WordPress Theme

ThemeForest WP Themes - Lathika

Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop - WP eCommerce Plugin

JigoShop is an eCommerce plugin.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme visit this site: Lathika e-Commerce WP Theme


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – it is well suited for both beginners with no coding knowledge and web developers alike.

To learn more about this theme visit this site: MeariShop e-Commerce WP Theme

In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on ThemeForest simply by choosing their WordPress > eCommerce category …

ThemeForest Themes

Click Here To Browse All ThemeForest Themes …

As you can see, there is no reason at all why your WordPress-based online store shouldn’t have the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope the above has inspired you to search for the right e-Commerce theme to sell products or services online with WordPress.

To learn more about the differences between free themes and premium WP themes, see this post:

Where To Look For Great Premium And Free Responsive WordPress Themes On The Web


"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

Originally published as WordPress Themes For e-Commerce.