WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn How To Use WPAre you planning to sell goods online?

The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also lots of excellent themes for WordPress that you can use to easily set up and run your online store.

In this article, we’ll show you where to find some of the most beautiful and professionally-designed themes for selling products or services online with WordPress.

Beautiful WP Themes For e-Commerce


When looking for shopping store templates there are some things you should keep in mind:


As well as finding a beautiful theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, electronics store, floral design, etc).

Full Functionality

In many cases, much of the e-Commerce functionality in your online shop will come from the WP plugins you choose to power your eCommerce site.

As you will see, however, a number of themes also have additional options that can enhance your site’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring additional plugins.

This can include settings that allow you to control your website’s overall colour scheme without modifying the underlying code, toggle theme features on and off, reconfigure your layout, manage your advertising banners, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Shopping Cart Setup & Integration

Most professional WordPress e-Commerce themes offer easy cart integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start taking orders online without undergoing lengthy technical implementation processes or delays.

Responsive Design Layout

A responsive theme enables websites to automatically resize to display smoothly across different monitor sizes and screen resolutions, as well as different platforms.

We have written a detailed post about the importance of choosing themes with responsive layouts here:


If you are going to be selling products or services online, there are many things that can go wrong with the e-Commerce process itself. The last thing you want to experience when dealing with emails or phone calls upset or even angry customers is to be using a theme that has bugs and you can’t get the theme developer to get the support you desperately need.

For this reason, we highly recommend that you carefully consider using themes that offer support and regular updates when searching for a theme for your web shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.

With the above in mind, let’s now turn our attention to a number of WordPress templates you can use to set up a web store that will keep clients coming back to buy products from your website:

Free eCommerce Themes For WordPress



Virtue Free theme by Kadence Themes is a versatile theme for WordPress. Even though there is a paid version available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme comes already fully loaded with tons of great features and is also easy to customize.

Virtue also features a clean, modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to build a great-looking online store.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to display your work). The versatile design of this theme is ideal for any kind of e-Commerce business site, shop online, portfolio or personal site.
  • A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. This theme comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell your products to a truly global customer base.

Go here for more information: Virtue


FabThemes WP eCommerce Themes

FabThemes Free Themes For eCommerce

Fabthemes makes available many elegant and premium quality WordPress themes for e-Commerce for free.

Fabthemes are built with a built-in Options panel that lets you change and configure a number of theme options and settings. Also, they do not encrypt theme footer files to help reassure you that you will be downloading and using safe theme files on your site.

As well as creating free WP themes that work in a wide range of uses, Fabthemes provides themes suitable for setting up eCommerce stores.

Go here for more information about the FabThemes range of eCommerce themes like “iShop“, “eBuy” and “Zenshop“, visit their site: FabThemes WordPress e-Commerce Themes


WordPress.org WordPress Theme Directory

One of the best places to find free e-Commerce themes for WordPress is the free directory of WordPress themes at WordPress.org.

WordPress Free Theme Directory

You can find a list of free WordPress themes for eCommerce in the directory using the following methods:

An easier method to find free eCommerce themes for WordPress is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

WordPress.org WP e-Commerce Themes

Search for free themes for e-Commerce here: WordPress.org Free WordPress Themes For e-Commerce

Now that you know where to go for great free eCommerce themes for WordPress, let’s take a look at premium eCommerce themes for WordPress.

Premium WordPress Themes For e-Commerce

Below are some of the best places on the net where you can go to find many great professionally-designed website templates for selling products or services online with WordPress, as well as some great WordPress eCommerce themes we recommend:

StoreFront Premium eCommerce WordPress Themes

Storefront Themes provide amazing WP themes for setting up professional e-Commerce shops …

StoreFront Premium eCommerce WordPress Themes

Click Here To View All StoreFront Themes …

StoreFront themes for eCommerce provide great technical support and feature fully responsive design …

StoreFront Themes For WordPress eCommerce

The collection of responsive StoreFront e-Commerce themes is also very customizable, providing users with a rich content browsing experience …

StoreFront Premium eCommerce WP Themes

To browse all StoreFront themes go here: StoreFront Premium eCommerce Themes


Elegant WordPress eCommerce Themes

Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and provide loads of advanced built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus great theme support from an experienced and dedicated team …

Elegant eCommerce WordPress Themes

Click Here To View Elegant Themes …

Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:



eStore provides an elegant theme for setting up an online store. The theme is very simple to configure and integrates easily with some of the most popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the main web browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

eStore eCommerce WordPress Theme

For more details about this theme visit this site: eStore eCommerce WordPress Theme

Boutique eCommerce WordPress Theme


Boutique enables you to integrate your site with some of the most popular WordPress eCommerce plugins available, allowing you to use your favorite system without any conflicts.

For more details about this theme go here: Boutique Theme For WordPress


Like every other Elegant theme in the catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside the WordPress dashboard the moment the theme is activated …

Elegant - WordPress eCommerce Themes

The ePanel theme options panel lets you control your without editing template code. ePanel allows you to toggle features on and off, adjust your store layout, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

One of the other benefits of choosing Elegant Themes apart from all the beautiful themes they design is that their business model is built around giving you complete access to their entire theme collection for one low yearly fee.

For more details go here: Elegant


WooCommerce – WP eCommerce Themes

WooThemes are one of the leading providers of eCommerce themes for WordPress.

WooThemes WooCommerce WordPress eCommerce Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your webstore.


Click Here To Browse All WooCommerce Themes From WooThemes …


ThemeForest e-Commerce Themes

Theme Forest is an online marketplace where you can find many premium eCommerce WordPress themes and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity e-Commerce WP Theme

ThemeForest WordPress Themes - Simplicity

Simplicity is a flexible and elegant e-Commerce web site template for WordPress that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: Simplicity e-Commerce WordPress Theme


ThemeForest WordPress eCommerce Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant e-Commerce web site template for WordPress designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme can be used in a range of different business and e-Commerce projects.

For more details visit this site: VintageStyle WP Theme

SmartShop e-Commerce WordPress Theme


SmartShop is a clean and responsive theme for eCommerce and shopping cart websites.

This web template is fully compatible with the WooCommerce System.

For more details visit this site: ThemeForest WP Themes – SmartShop

Lathika Theme For WordPress

Lathika eCommerce WP Theme

Lathika is a responsive e-Commerce web template for WordPress designed specifically for use with the JigoShop plugin …

JigoShop - WordPress e-Commerce Plugin

JigoShop is a plugin for doing e-Commerce with WordPress.

For more information about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme visit this site: Lathika


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible e-Commerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – it is ideal for both new website owners with no coding knowledge and developers.

For more details about this theme go here: MeariShop e-Commerce WordPress Theme

In addition to the themes shown above, you can browse hundreds of WordPress eCommerce themes listed in the ThemeForest marketplace simply by choosing their WordPress > eCommerce category …


Click Here To Browse ThemeForest Themes …

As you can see, there is absolutely no reason why your WordPress-based online store shouldn’t give you the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope this post has provided you with some inspiration to sell online with WordPress.

To learn more about the differences between free themes and paid WP themes, see this post:

Where To Look For Great Premium And Free Responsive WordPress Web Themes Online


"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

Originally published as WordPress Themes For e-Commerce.