WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP TutorialDo you plan to set up a web store?

The WordPress developer community not only makes great e-Commerce plugins available to WordPress users, but there are also hundreds of great themes for WordPress that you can choose from to easily set up and run your store online.

In this blog post, we’ll show you where to find some of the most beautiful and professionally-designed web templates for selling your products online with WordPress.

Find Beautiful WordPress Web Templates For e-Commerce


When looking for shopping store web site templates here are some points you should keep in mind:

Template Style

As well as looking for a beautiful theme for your web shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing store, selling electronic products online, gift store, etc).


In many cases, much of the e-Commerce functionality in your online shop will come from the plugins you choose to power your eCommerce site.

As you will see, however, a number of eCommerce themes also come with additional options that can enhance your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring extra plugins.

This can include the ability to control your website’s theme colors without modifying template code, toggle features on and off, adjust your layout, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup

Most professional-quality eCommerce themes provide easy cart setup & integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start taking orders online without having to go through complex technical implementation processes or delays.

Responsive Theme

A responsive theme enables websites to automatically reconfigure the layout to display smoothly across different monitor sizes and screen resolutions, as well as different devices (e.g. computers, iPads, cell phones, etc).

We have written a detailed post about the importance of choosing responsive WordPress themes here:


If you plan to sell products or services online, there are many unplanned things that can and probably will turn into problems with the online shopping process itself. The last thing you want to experience when dealing with emails complaining or even angry and abusive customers is to be using a theme that has bugs and you can’t get a timely reply from the theme developer to provide you with an urgent fix.

For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a theme for your web shop. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free theme.

With the above points in mind, let’s take a look now at a number of templates you can use to set up a webstore that will keep customers coming back to buy products from your website:

Free eCommerce Themes For WordPress

Virtue Free WordPress Theme For e-Commerce

Virtue Free e-Commerce Theme For WordPress

Virtue Free theme is a versatile theme. Even though there is a premium of the theme available that includes additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is already loaded with many premium options and is also highly customizable.

Virtue Free theme also features a clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking online store.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your work). The versatile design of this theme is perfect for any kind of e-Commerce business, shop online, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-ready. Virtue comes with built-in language support for Italian, Spanish and Russian and can also be translated into any other language, allowing you to sell your products to a truly worldwide customer base.

For more information about this Free theme, go here: Virtue


FabThemes WP eCommerce Themes

FabThemes WordPress eCommerce Themes

Fabthemes provides web users with many stylish and premium quality WordPress themes for free.

Fabthemes are built with a built-in Options panel that lets you change and configure a number of theme options and settings. Also, they do not encrypt theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.

As well as free WP themes that work in a range of other uses, Fabthemes provides themes suitable for setting up eCommerce stores.

For more information about their range of e-Commerce free themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes Free eCommerce Themes For WordPress


WordPress.org Free e-Commerce Themes For WordPress

One of the best places to find free e-Commerce themes for WordPress is the free theme repository at WordPress.org.

WP Free Theme Directory

You can find all of the free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to browse free WordPress themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …


Search for free themes for eCommerce here: WordPress.org Free Theme Directory

Now that you know where to search for great free eCommerce themes for WordPress, let’s take a look at paid WordPress themes for eCommerce.

Paid WordPress Themes For e-Commerce

Below are some of the best places on the net where you can go to find beautiful and professionally-designed website templates to set up a WP-based online store, as well as some great WordPress e-Commerce themes we recommend:

StoreFront Themes For WordPress eCommerce

Storefront Themes provide many amazing WordPress themes you can use to set up professional online shops …

StoreFront WP Themes

Click Here To View StoreFront Themes …

StoreFront themes for e-Commerce provide great support and feature responsive design …

StoreFront Themes For WordPress

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront eCommerce WordPress Themes

For more details go here: StoreFront Themes For WordPress


Elegant Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and come with many advanced built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their website, plus great customer support from an experienced and dedicated support staff …

Elegant e-Commerce WordPress Themes

Click Here To View All Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:



eStore offers an elegant solution for selling products online. The theme is very simple to configure and offers integration options with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all popular browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress is available in a range of unique colors …

eStore eCommerce WordPress Theme

For more details about this theme visit this site: eStore eCommerce WordPress Theme



The Boutique e-Commerce Theme enables you to integrate with some of the most popular WP e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.

For more details about this theme visit this site: Boutique e-Commerce WP Theme


Like all other Elegant themes in the catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WP dashboard as soon as the theme is activated …

Elegant WordPress Themes

The ePanel theme options panel lets you control your web site without editing template code. With ePanel you can toggle features on and off, reconfigure your layout, manage your advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

One of the other benefits of choosing Elegant Themes apart from the beautiful themes they design is that Elegant Themes offer a range of plans that let you access all themes in their collection for one low annual fee.

To browse all Elegant themes go here: Elegant eCommerce WordPress Themes


WooThemes For WordPress

WooThemes are one of the leading providers of e-Commerce themes for WordPress.

WooThemes WooCommerce For WordPress

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your store online.


Click Here To Browse All WooCommerce Themes From WooThemes …


ThemeForest Themes For WordPress

Theme Forest is an online theme marketplace where you can access loads of premium e-Commerce WordPress themes and buy quality WP themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WordPress Theme

Simplicity e-Commerce WordPress Theme

Simplicity is an elegant and flexible e-Commerce web template for WordPress that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

For more details visit this site: Simplicity e-Commerce WP Theme


VintageStyle e-Commerce WP Theme

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and customization options, this theme can be used in a variety of business and e-Commerce projects.

For more details about this theme go here: VintageStyle e-Commerce WordPress Theme

SmartShop eCommerce WP Theme


SmartShop is a clean and responsive WordPress e-Commerce theme and shopping cart stores.

This web template is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop e-Commerce WP Theme

Lathika eCommerce WP Theme


Lathika is a responsive WP e-Commerce theme designed specifically for use with the JigoShop plugin …

JigoShop - WordPress eCommerce Plugin

JigoShop is an eCommerce plugin for WordPress.

To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme go here: Lathika

MeariShop e-Commerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress e-Commerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – it is ideal for both new website owners with no coding knowledge and developers.

To learn more about this theme go here: MeariShop

In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed in the ThemeForest marketplace just by choosing the WordPress > eCommerce category …

ThemeForest - WordPress eCommerce Themes

Click Here To View ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based online store shouldn’t give you the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope this article has provided you with some inspiration to consider setting up a WordPress-based online store.

To learn where to find more great free WP themes see this post:

Where To Look For Great Premium And Free WordPress Web Templates Online


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

Originally published as WordPress Themes For e-Commerce.