WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP For BeginnersDo you plan to set up an online store?

The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also hundreds of great web templates for WordPress that let you easily set up and run your online store.

In this article, we’ll show you where to find some of the most professionally-designed and beautiful themes for selling products or services online with WordPress.

Finding The Best eCommerce Themes For WordPress


When looking for templates for online shops here are a few things you should keep in mind:


As well as looking for a beautiful and versatile theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. clothing store, selling electronic products online, gift store, etc).


In many cases, most of the eCommerce functionality in your online store will come from the plugins you decide to install to power your e-Commerce site.

As you will see, however, a number of e-Commerce themes also have built-in functionality that can improve your website’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install extra plugins.

This can include the ability to easily control your website’s overall colour scheme without modifying template code, toggle features on and off, adjust your layout easily, manage advertising banners, search engine optimization for product descriptions, shortcodes and more.

Easy Cart Integration

Most professional-quality eCommerce themes offer easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online sooner.

Responsive Design Layout

A responsive theme enables websites to automatically reconfigure the layout to display smoothly over different monitor sizes and screen resolutions, as well as across different platforms.

We have written a detailed article about the importance of choosing responsive WP themes here:

Theme Updates And Support

If you plan to sell products or services online, there are many things that can go wrong with the eCommerce process itself. The last thing you want to experience when dealing with emails annoyed or even angry and abusive customers is to be using an outdated theme that is giving you and your customers a headache and you can’t get a timely reply from the theme developer to provide you with an urgent fix.

For this reason, we highly recommend that you carefully consider choosing WordPress themes that offer support and regular updates when searching for a theme for your online shop. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.

With the above points in mind, let’s now turn our attention to some of the WordPress templates you can use to set up a webstore that will keep clients buying products from your website:

Free e-Commerce Themes For WordPress

Virtue eCommerce Theme

Virtue Free eCommerce Theme For WordPress

Virtue is a versatile theme for WordPress. Even though there is a paid version available that includes more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is fully pre-loaded with tons of premium options and is also highly customizable.

Virtue also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to design an awesome web shop.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to display your items). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business site, store online, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. Virtue Free comes with built-in support for Spanish, Russian and Italian language files and can also be translated into any other language, allowing you to sell your products to a truly global audience.

For more information about this theme, go here: Virtue eCommerce Theme


FabThemes WordPress e-Commerce Themes


Fabthemes makes available many stylish and premium quality WordPress themes for free.

Fabthemes come with a built-in Options panel that lets users change and configure various theme settings and options. They also do not encrypt theme footer files with their themes to help you feel confident about downloading and using safe theme files on your site.

As well as free themes that work in a wide range of other uses, Fabthemes provides themes suitable for setting up eCommerce stores.

Go here for more information about the FabThemes range of eCommerce themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes Free WordPress Themes For e-Commerce



A great place to look for free themes for e-Commerce is the free repository of themes at WordPress.org.

WP Free Theme Directory

You can browse all of the free themes for e-Commerce in the directory using the following methods:

An easier method to find free eCommerce themes for WordPress is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes section …

WordPress.org Themes Directory

Look for free e-Commerce themes for WordPress here: WordPress.org Free eCommerce Themes For WordPress

Now that you know where to go for great free eCommerce themes for WordPress, let’s take a look at paid eCommerce themes for WordPress.

Paid WordPress Themes For e-Commerce

Below are some of the best places on the net where you can find the best professionally-designed themes to help you set up up a WP-based store online, as well as some great WordPress e-Commerce themes we recommend:

StoreFront Themes

Storefront Themes make beautiful WordPress themes for selling your products online …

StoreFront Premium eCommerce Themes

Click Here To Browse All StoreFront Themes …

StoreFront themes for eCommerce provide great technical support and feature responsive design …

StoreFront WP Themes

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Themes For WP

To browse all StoreFront themes go here: StoreFront Themes For WordPress



Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and are designed with loads of advanced built-in features like shortcodes, page templates and theme options that give users, including full control over their website, plus excellent customer support from an experienced and dedicated support staff …

Elegant Themes For WP eCommerce

Click Here To View Elegant Themes …

Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:


eStore eCommerce WordPress Theme

eStore offers an elegant theme for selling products online. This theme is very easy to configure and offers integration options with many popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the major browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colours …

eStore eCommerce WordPress Theme

For more details about this theme go here: eStore

Boutique eCommerce Theme


Boutique lets you integrate with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred system without any conflicts.

To learn more about this theme go here: Boutique eCommerce WordPress Theme


Like all other Elegant themes in the Theme catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically displays inside the WP dashboard as soon as you activate the theme …

Elegant Themes

The ePanel theme options panel allows you to easily control your web site without editing the underlying web code. ePanel allows you to toggle theme features on and off, reconfigure your layout at the click of a button, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing themes from Elegant Themes apart from the beautiful themes they make available is that their business model is built around letting you access all of their themes for one low annual price.

To browse all Elegant themes go here: Elegant Premium eCommerce Themes


WooThemes WooCommerce eCommerce Themes

WooThemes offer one of the largest collections of e-Commerce themes for WordPress.

WooCommerce For WordPress

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your webstore.


Click Here To View WooCommerce Themes From WooThemes …



Theme Forest is an online theme marketplace where you can access many premium eCommerce WordPress store templates and buy quality WP themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest


Simplicity eCommerce WP Theme

Simplicity is an elegant and flexible eCommerce web site template for WordPress that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

For more details go here: Simplicity


VintageStyle WP Theme

VintageStyle eCommerce theme is a clean and elegant WordPress e-Commerce theme designed for corporate websites and eCommerce ventures. The theme is suitable for small to large businesses, and online stores.

Supported with custom templates, widgets, short codes, and customization options, this WP theme suits a range of different business and e-Commerce projects.

For more details about this theme go here: VintageStyle eCommerce WordPress Theme

SmartShop eCommerce WP Theme

SmartShop e-Commerce WP Theme

SmartShop is a very clean and responsive theme for eCommerce and shopping cart stores.

This web template is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop

Lathika Theme For WordPress

Lathika Theme For WordPress

Lathika is a responsive WP e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop e-Commerce plugin

JigoShop is plugin for eCommerce.

For more information about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme go here: Lathika WP Theme

MeariShop WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WP theme for eCommerce that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – it is ideal for beginners with no coding knowledge and developers.

To learn more about this theme go here: MeariShop e-Commerce WP Theme

In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace just by visiting the site and choosing the WordPress > eCommerce category …

ThemeForest eCommerce WordPress Themes

Click Here To View More ThemeForest Themes …

As you can see, there is absolutely no reason at all why a WordPress-based online store can’t have the same ability to sell products online as more expensive e-Commerce platforms and look amazing too!

We hope the above has inspired you to search for the right eCommerce theme to sell online with WordPress.

To learn more about the differences between free WordPress themes vs paid WP themes, see this post:

Finding Great Free And Paid Responsive WordPress Themes For Your WordPress Site Or Blog


"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Originally published as WordPress Themes For e-Commerce.