WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WordPress For BeginnersAre you planning to sell goods online?

The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also lots of excellent WordPress themes that you can choose from to easily set up and run your online store.

In this article, we’ll show you where to find many professionally-designed and beautiful themes for selling products or services online with WordPress.

Where To Find The Best eCommerce Themes For WordPress


When searching for pre-made WP themes for eCommerce here are a number of important points to keep in mind:

Theme Style

As well as finding a beautiful and versatile theme for your web shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, electronics store, selling crafts online, etc).

Full eCommerce Functionality

In many cases, much of the eCommerce functionality in your online shop will come from the plugins you select to power your e-Commerce store.

As you will see, however, a number of eCommerce themes also have additional options and settings that can improve your website’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.

This can include the ability to control your store’s overall color scheme without modifying web code, toggle theme features on and off, adjust your layout at the click of a button, global banner advertising management, search engine optimization for product descriptions, shortcodes and more.

Easy Cart Integration

Most professional eCommerce themes offer easy cart setup with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start processing orders online sooner.

Responsive Design Layout

A responsive theme allows websites to automatically resize to display smoothly across different screen sizes and resolutions, as well as different devices (e.g. laptops, tablets, mobile phones, etc).

We have written a detailed post about the importance of choosing themes with responsive layouts here:


If you are planning to sell products or services online, there are many unexpected things that can go wrong with the eCommerce process itself. The last thing you want to experience when dealing with emails or phone calls frustrated or even angry and abusive customers is to be using a theme that is giving you and your customers a headache and you can’t get someone to get the issue resolved.

For this reason, we highly recommend that you carefully consider using themes that offer support and regular updates when searching for a theme for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free template.

With the above in mind, let’s take a look now at a number of WordPress web templates you can use to set up a web shop that will keep clients buying products from your website:

Free eCommerce Themes For WordPress

Virtue e-Commerce Theme

Virtue eCommerce Theme

Virtue is a versatile theme. Even though there is a premium of the theme available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option comes already pre-loaded with loads of great features and is also highly customizable.

Virtue also features a modern, clean design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design an awesome shop online.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to display your work). The versatile design of this theme is perfect for any kind of e-Commerce business, store online, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the look of your site without requiring CSS knowledge.
  • Translation-ready. Virtue Free comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell your products to a worldwide audience.

Go here for more information: Virtue Free WordPress Theme For eCommerce


FabThemes Free e-Commerce Themes For WordPress


Fabthemes provides web users with many elegant and premium quality WordPress themes for free.

All themes come with a built-in Options panel that lets users change and configure a number of theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

As well as creating free themes that suit a wide range of uses, Fabthemes provides themes suitable for setting up online stores.

For more information about the FabThemes range of eCommerce themes like “iShop“, “eBuy” and “Zenshop“, go here: FabThemes Free e-Commerce Themes For WordPress


WordPress.org WP e-Commerce Themes

One of the best places to search for free e-Commerce themes for WordPress is the free WordPress theme directory at WordPress.org.

WP Free Theme Directory

You can find free themes for eCommerce in the directory using the following methods:

An easier method to look for free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes screen …

WordPress.org Free e-Commerce Themes For WordPress

Look for free eCommerce themes for WordPress here: WordPress.org

Now that you know where to find loads of great free themes for eCommerce, let’s take a look at premium WordPress e-Commerce themes.

Premium WordPress eCommerce Themes

Below are some of the best places on the net where you can go to find professionally-designed web templates for selling products or services online with WordPress, as well as some great WordPress eCommerce themes we recommend:

StoreFront e-Commerce WordPress Themes

Storefront Themes offer users a large range of elegant WP themes for selling your products online …

StoreFront Themes For WordPress

Click Here To View StoreFront Themes …

StoreFront eCommerce themes provide great theme support and feature fully responsive design …

StoreFront e-Commerce Themes

The collection of responsive StoreFront eCommerce themes is also highly customizable, providing users with a rich browsing experience …

StoreFront WordPress eCommerce Themes

To view all StoreFront themes go here: StoreFront – WordPress eCommerce Themes


Elegant WordPress eCommerce Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes pay great attention to detail and are designed with loads of powerful features such as shortcodes, page templates and theme options that give users, including complete control over their sites, plus excellent customer support from an experienced and dedicated team …

Elegant eCommerce WordPress Themes

Click Here To View All Elegant Themes …

Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:


eStore eCommerce WordPress Theme

eStore offers an elegant solution for selling products online. The theme is simple to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major web browsers and providing localized support for easy translation, the eStore theme is available in a range of unique colours …

eStore eCommerce WordPress Theme

To learn more about this theme go here: eStore



The Boutique WordPress Theme lets you integrate your online store with some of the most popular WP eCommerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.

To learn more about this theme go here: Boutique Theme For WP


Like all Elegant themes in the Theme collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside the WP dashboard the moment you activate the theme …

Elegant Themes For WordPress eCommerce

The ePanel theme options panel lets you control your website without modifying web code. ePanel allows you to toggle theme features on and off, reconfigure your store layout easily, manage sitewide advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

An additional benefit of using Elegant Themes apart from all the beautiful themes they make available is that their business model is built around letting you access all themes in their collection for one low yearly fee.

To browse all Elegant themes go here: Elegant eCommerce Themes


WooCommerce For WordPress

WooThemes provide dozens of themes for WordPress-based e-Commerce.

WooCommerce For WordPress

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your webstore.

WooThemes For WP

Click Here To Browse All WooCommerce Themes From WooThemes …


ThemeForest Themes For WordPress

Theme Forest is an online theme marketplace where you can search for loads of premium e-Commerce WordPress store templates and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity WordPress Theme

ThemeForest WP Themes - Simplicity

Simplicity is an elegant and flexible WP e-Commerce theme that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.

For more details visit this site: Simplicity e-Commerce WP Theme

VintageStyle eCommerce WP Theme

VintageStyle e-Commerce WordPress Theme

VintageStyle eCommerce theme is a clean and elegant WP e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, short codes, and customization options, this theme suits a variety of business and e-Commerce projects.

To learn more about this theme go here: ThemeForest WP Themes – VintageStyle

SmartShop Theme For WP


SmartShop is a clean and responsive e-Commerce web site template for WordPress and shopping cart webstores.

This web template is also fully compatible with the WooCommerce System.

To learn more about this theme visit this site: ThemeForest WP eCommerce Themes – SmartShop

Lathika e-Commerce WordPress Theme

Lathika e-Commerce WP Theme

Lathika is a responsive theme for eCommerce designed specifically for use with the JigoShop plugin …

JigoShop - WordPress eCommerce Plugin

JigoShop is a WP eCommerce plugin.

For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

For more details visit this site: Lathika eCommerce WordPress Theme

MeariShop e-Commerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – this theme is ideal for both new website owners with no coding knowledge and web developers.

To learn more about this theme visit this site: ThemeForest WordPress Themes – MeariShop

In addition to the themes shown above, you can find hundreds of WP eCommerce themes listed on the ThemeForest directory just by visiting the site and searching through the WordPress > eCommerce category …

ThemeForest Themes For WP

Click Here To View All ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based online shop can’t have the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above has inspired you to search for the right eCommerce theme to consider setting up a WP-based store online.

To learn where to find more great paid WP themes see this post:

Where To Get Great Premium And Free WordPress Web Themes For Your Business Online


"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

Originally published as WordPress Themes For e-Commerce.