Do you plan to sell products or services online?
The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also many excellent themes for WordPress that you can choose from to easily set up and run your store online.
In this article, we’ll show you where to find some of the most professionally-designed and inexpensive themes for selling products online with WordPress.
Best eCommerce Themes For Selling With WordPress
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When searching for web templates for online stores there are a few things you should keep in mind:
Theme Style
As well as searching for a versatile theme for your web store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, electronics store, household items, etc).
Full e-Commerce Functionality
In many cases, much of the e-Commerce functionality in your web store will come from the plugins you select to power your eCommerce site.
As you will see, however, a number of e-Commerce templates also have additional options that can improve your store’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring additional plugins.
This can include settings that allow you to control your store’s overall colour scheme without editing the underlying code, toggle features on and off, adjust your layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart & Checkout Integration
Most professional-quality WordPress eCommerce themes offer easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online without experiencing complicated technical implementation processes or delays.
Responsive Design Layout
A responsive theme enables a website to automatically reconfigure the layout to display smoothly across different monitor sizes and screen resolutions, as well as across different devices (e.g. PCs, tablets, smart phones, etc).
We have written a detailed post about the importance of choosing themes with responsive layouts here:
Theme Support
If you are planning to sell products or services online, there are many unexpected things that can and probably will stress you out with the eCommerce process itself. The last thing you want to go through when dealing with complaining or even angry and abusive customers is to be using a theme that has bugs and you can’t get access to the theme developer to get the problem fixed.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when searching for a template for your web store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free website template.
With these points in mind, let’s now take a look at a number of WordPress themes you can use to set up a web shop that will keep people coming back to buy products from your website:
Free eCommerce Themes For WordPress
Virtue Free eCommerce Theme For WordPress

Virtue Free theme by Kadence Themes is a versatile theme. Even though there is a paid version available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option comes already fully loaded with loads of premium options and is also highly customizable.
This theme also features a clean modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking shop online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to show your items). The versatile design of this theme is ideally-suited for any kind of e-Commerce business site, shop online, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the look of your site without requiring CSS knowledge.
- Translation-ready. Virtue Free comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell products to a truly global customer base.
For more information about this Free theme, go here: Virtue Free eCommerce Theme For WordPress
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FabThemes

Fabthemes makes available many stylish and premium quality WordPress themes for e-Commerce for free.
All themes are built with a built-in Options panel that lets you change and configure various theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
In addition to creating free themes that work in a wide range of other uses, Fabthemes provides themes suitable for setting up e-Commerce stores.
For more information about their range of e-Commerce free themes like “iShop“, “Viper” and “Zenshop“, visit their site: FabThemes Free Themes For e-Commerce
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WordPress.org
A great place to browse hundreds of free e-Commerce themes for WordPress is the free repository of WP themes at WordPress.org.

You can find all of the free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to look for free e-Commerce themes for WordPress is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes screen …

Search for free WordPress themes for eCommerce here: WordPress.org Free WordPress Themes For eCommerce
Now that you know where to many great free WordPress themes for e-Commerce, let’s take a look at premium e-Commerce themes for WordPress.
Premium WordPress Themes For e-Commerce
Below are some of the best places on the net where you can go to find great professional themes to set up a WordPress-based store online, as well as some great WP eCommerce themes we recommend:
StoreFront e-Commerce Themes
Storefront Themes supply gorgeous WP themes you can use to set up online shops …
Click Here To Browse StoreFront Themes …
StoreFront themes for e-Commerce provide great technical support and feature responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

To view all StoreFront themes go here: StoreFront Themes For WP eCommerce
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Elegant WordPress Themes
Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and provide many advanced built-in features like shortcodes, page templates and theme options that give users, including complete control over their website, plus top-notch theme support from an experienced and dedicated team …

Click Here To View All Elegant Themes …
Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore offers an elegant solution for selling products online. This theme is very simple to configure and offers integration options with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the major web browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colors …

For more details go here: eStore
Boutique e-Commerce WordPress Theme

The Boutique WordPress Theme lets you integrate your webstore with some of the most popular eCommerce plugins available, allowing you to use your preferred system without experiencing conflicts.
For more details go here: Boutique e-Commerce WP Theme
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Like all Elegant themes in the Theme catalog, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WordPress dashboard the moment you activate the theme …

The ePanel theme options panel allows you to easily control your without editing code. ePanel allows you to toggle features on and off, adjust your store layout easily, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
One of the other benefits of using Elegant Themes apart from all the beautiful themes they design is that their business model is built around giving you access to all themes in their collection for one low yearly fee.
To view all Elegant themes go here: Elegant Themes For WordPress eCommerce
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WooThemes – WP eCommerce Themes
WooThemes are one of the leading providers of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your webstore.
Click Here To Browse WooCommerce Themes …
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ThemeForest Themes
Theme Forest is an online theme marketplace where you can find many premium e-Commerce WordPress store templates and buy quality WordPress themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WP Theme
Simplicity is an elegant and flexible theme for e-Commerce that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme visit this site: ThemeForest WordPress eCommerce Themes – Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for doing e-Commerce with WordPress designed for use in corporate websites and eCommerce ventures. The theme can also be used for small to large business setups, and online shops.
Supported with custom templates, widgets, short codes, and many other customization options, this theme suits a variety of business and e-Commerce projects.
For more details visit this site: VintageStyle
SmartShop WordPress Theme
SmartShop is a clean and responsive WP e-Commerce theme and shopping cart stores.
This theme is fully compatible with the WooCommerce System.
To learn more about this theme go here: SmartShop WP Theme
Lathika e-Commerce WordPress Theme
Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop is a plugin for doing e-Commerce with WordPress.
For more information about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika Theme For WordPress
MeariShop
MeariShop is a clean and flexible WordPress eCommerce theme that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – this theme is well suited for both beginners with no coding knowledge and web developers.
For more details about this theme visit this site: MeariShop eCommerce WordPress Theme
In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed in the ThemeForest marketplace simply by visiting the site and searching through the WordPress > eCommerce category …

Click Here To View All ThemeForest Themes …
As you can see, there is absolutely no reason at all why your WordPress-based webstore shouldn’t provide you with the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this article has inspired you to sell products online with WordPress.
To learn more about the differences between free WP themes vs premium themes, see this post:
Where To Get The Best Paid And Free Responsive WordPress Web Templates On The Web
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