WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn How To Use WordPressDo you plan to set up a web store?

WordPress developers not only make great e-Commerce plugins available to users, but there are also lots of excellent WordPress website templates that you can choose from to easily set up and run your online store.

In this article, we’ll show you where to find many professionally-designed and beautiful website templates for selling products online with WordPress.

Best eCommerce Website Templates For WordPress


When looking for eCommerce web templates there are some points to keep in mind:


As well as searching for a beautiful and versatile theme for your web shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, electronics store, floral design, etc).


In many cases, much of the e-Commerce functionality in your web store will come from the plugins you select to power your eCommerce site.

As you will see, however, a number of themes also include built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install additional plugins.

This can include the ability to easily control your website’s theme colors without editing web code, toggle features on and off, adjust your layout, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Integration

Most professional eCommerce themes provide easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start taking orders online sooner.

Responsive Design Layout

A responsive theme allows websites to automatically resize to display smoothly across different screen sizes and resolutions, as well as across different devices (e.g. laptops, iPads, mobile phones, etc).

We have written a detailed post about the importance of choosing WP themes with responsive design here:

Theme Updates & Support

If you plan to sell products or services online, there are many things that can stress you out with the e-Commerce process itself. The last thing you want to go through when dealing with emails disappointed or even angry customers is to be using a theme that is causing problems and you can’t get a timely reply from the theme developer to get the support you desperately need.

For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a template for your online store. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free template.

With the above points in mind, let’s take a look now at a number of WordPress themes you can use to set up a web store that will keep clients coming back to buy products from your website:

Free e-Commerce Themes For WordPress

Virtue e-Commerce Theme

Virtue Free Theme For eCommerce

Virtue by Kadence Themes is versatile. Even though there is a premium of the theme available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is loaded with a ton of premium options and is also easy to customize.

This theme also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking web shop.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your products). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, shop online, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and customize the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. The Virtue theme comes with built-in support for Russian, Spanish and Italian language files and can also be translated into any other language, allowing you to sell your products to a truly global customer base.

For more information go here: Virtue Free WP e-Commerce Theme


FabThemes Free eCommerce Themes For WordPress

FabThemes Free WP Themes For eCommerce

Fabthemes provides web users with many stylish and premium quality WordPress themes for free.

Fabthemes come with a built-in Options panel that lets users change and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

In addition to developing free themes that work in a range of uses, Fabthemes provides a category of themes suitable for setting up e-Commerce stores.

For more information about their range of eCommerce themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes


WordPress.org Themes Directory

A great place to look for free themes for e-Commerce is the free directory of themes at WordPress.org.

WordPress.org Themes Directory

You can browse all of the free eCommerce themes for WordPress in the directory using the following methods:

An easier method to look for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …


Search for free eCommerce themes for WordPress here: WordPress.org Free WP Themes For eCommerce

Now that you know where to find loads of great free e-Commerce themes for WordPress, let’s take a look at paid eCommerce themes for WordPress.

Premium e-Commerce Themes For WordPress

Below are some of the best places on the net where you can find many beautiful and professional website templates for selling products or services online with WordPress, as well as some great WP eCommerce themes we recommend:


Storefront Themes design many stunning themes you can use to set up online stores …

StoreFront eCommerce WordPress Themes

Click Here To Browse StoreFront Themes …

StoreFront eCommerce themes provide great customer support and feature fully responsive design …

StoreFront Premium eCommerce WP Themes

The collection of responsive StoreFront e-Commerce themes is also completely customizable, providing users with a rich content browsing experience …

StoreFront Themes For WP

For more details go here: StoreFront


Elegant eCommerce WordPress Themes

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and provide loads of advanced features such as shortcodes, page templates and theme options that give users, including full control over their website, plus top-notch tech support from an experienced and dedicated support team …

Elegant Themes For WP eCommerce

Click Here To Browse All Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:


eStore eCommerce WordPress Theme

eStore provides an elegant theme for selling products online. The theme is very easy to configure and offers integration options with some of the most popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all popular browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colors …

eStore e-Commerce WordPress Theme

To learn more about this theme visit this site: eStore Theme For WordPress



The Boutique Theme For WordPress was developed to integrate with some of the most popular eCommerce plugins available, allowing you to use your favorite system without any conflicts.

For more details about this theme visit this site: Boutique e-Commerce WP Theme


Like every other Elegant theme in the Theme collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside the WP dashboard as soon as you activate the theme …

Elegant Themes For WP

The ePanel theme options panel allows you to control your website without editing template code. With ePanel you can toggle theme features on and off, reconfigure your layout easily, manage sitewide advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

One of the other great benefits of choosing Elegant Themes apart from all of the beautiful themes they make available is that they offer a range of plans that let you access all of their themes for one low yearly fee.

For more details go here: Elegant eCommerce Themes


WooThemes For WordPress

WooThemes offer many eCommerce themes for WordPress.

WooCommerce For WP

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your webstore.

WooThemes For WordPress eCommerce

Click Here To Browse WooCommerce Themes …


ThemeForest Themes For WP eCommerce

Theme Forest is an online marketplace where you can find loads of professionally designed WordPress store templates and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce Theme

Simplicity WP Theme

Simplicity is a flexible and elegant WP eCommerce theme that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: Simplicity Theme For WordPress

VintageStyle eCommerce WP Theme

ThemeForest WordPress e-Commerce Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant e-Commerce web site template for WordPress designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, short codes, and many other customization options, this WordPress theme can be used in a range of business and e-Commerce projects.

For more details visit this site: VintageStyle


SmartShop Theme For WP

SmartShop is a clean and responsive WordPress theme for eCommerce and shopping cart webstores.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme go here: SmartShop e-Commerce WP Theme

Lathika eCommerce WP Theme

ThemeForest WP Themes - Lathika

Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop - WordPress e-Commerce Plugin

JigoShop is a plugin for doing eCommerce with WordPress.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme visit this site: Lathika e-Commerce WP Theme

MeariShop eCommerce WP Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce theme for WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and developers alike.

To learn more about this theme visit this site: MeariShop

In addition to the above themes, you can find hundreds of WP eCommerce themes listed in ThemeForest simply by visiting the site and choosing their WordPress > eCommerce category …

ThemeForest Themes For WordPress

Click Here To View All ThemeForest Themes …

As you can see, there is absolutely no reason at all why your WordPress-based web store shouldn’t give you the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope the above has given you a number of options to consider setting up a WP-based online store.

To learn more about WordPress themes and the “pros” and “cons” of choosing free themes vs paid themes, see this post:

Finding The Best Premium And Free Responsive WordPress Templates Online


"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group