Do you plan to sell goods online?
The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also hundreds of great web templates for WordPress that you can choose from to easily set up and run your store online.
In this article, we’ll show you where to find some of the most professionally-designed and beautiful themes to set up a WordPress-based online store.
Beautiful WordPress Themes For e-Commerce
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When searching for web templates for online shops here are a number of important things you should keep in mind:
Theme Style
As well as searching for a versatile theme for your web shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion store, selling electronic products online, specialty items, etc).
e-Commerce Functionality
In many cases, most of the e-Commerce functionality in your web store will come from the plugins you decide to install to power your e-Commerce site.
As you will see, however, a number of themes also come with additional options and settings that can improve your store’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install extra plugins.
This can include settings that allow you to control your store’s theme colors without editing web code, toggle theme features on and off, adjust your store layout at the click of a button, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart Setup & Integration
Most professional-quality WP eCommerce themes provide easy shopping cart setup & integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin processing orders online without experiencing complicated technical implementation processes or delays.
Responsive Theme Design
A responsive theme enables websites to automatically readjust screen size to display smoothly over different screen sizes and resolutions, as well as across different platforms.
We have written a detailed article about the importance of choosing responsive themes here:
Theme Support
If you are going to be selling products or services online, there are many things that can happen with the online shopping process itself. The last thing you want to experience when dealing with problems and unhappy or even angry customers is to be using an outdated theme that is creating conflicts and you can’t get a timely reply from the theme developer to get the support you need.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when looking for a theme for your web shop. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free website template.
With the above points in mind, let’s focus our attention now on various themes you can use to set up an online shop that will keep people coming back to buy products from your website:
Free WordPress Themes For e-Commerce
Virtue Free WP e-Commerce Theme

Virtue Free theme by Kadence Themes is a versatile theme. Even though there is a paid version available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is already loaded with many useful great features and is also highly customizable.
This theme also features a clean modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking webstore.
Some of the features of this theme include:
- Portfolio posts and pages (use these to show your items). The versatile design of the Virtue theme is perfect for any kind of e-Commerce business site, web shop, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the look of your site without requiring CSS knowledge.
- Translation-enabled. Virtue Free comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell products to a global customer base.
Go here for more information: Virtue Free WP eCommerce Theme
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FabThemes Free WordPress Themes For e-Commerce

Fabthemes makes available many stylish and premium quality WordPress themes for eCommerce for free.
All themes come with a built-in Options panel that lets you adjust and configure a number of theme options and settings. Also, they provide unencrypted theme footer files with their themes to help you feel confident about downloading and using safe theme files on your site.
In addition to developing free WordPress themes that work in a range of applications, Fabthemes provides a category of themes suitable for setting up eCommerce stores.
For more information about the FabThemes range of e-Commerce themes like “Cartel“, “Viper” and “Xenastore“, visit their site: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org eCommerce Themes
A great place to find free e-Commerce themes for WordPress is the free WordPress theme directory at WordPress.org.

You can browse free WordPress themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …

Look for free e-Commerce themes for WordPress here: WordPress.org WP e-Commerce Themes
Now that you know where to browse loads of great free e-Commerce themes for WordPress, let’s take a look at paid WordPress themes for eCommerce.
Paid WordPress eCommerce Themes
Below are some of the best places on the net where you can go to find beautiful and professionally-designed web templates to help you set up up a WordPress-based online store, as well as some great WordPress e-Commerce themes we recommend:
StoreFront Themes
Storefront Themes make available gorgeous WP themes for setting up professional e-Commerce stores …
Click Here To Browse All StoreFront Themes …
StoreFront e-Commerce themes provide great technical support and feature responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, providing users with a rich content browsing experience …

To view all StoreFront themes go here: StoreFront – WordPress eCommerce Themes
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Elegant Themes For WordPress
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and come with many powerful built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus top-notch tech support from an experienced and dedicated team …

Click Here To Browse All Elegant Themes …
Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore

eStore offers an elegant solution for setting up an online store. The theme is very easy to configure and integrates easily with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major web browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colors …

To learn more about this theme go here: eStore
Boutique Theme For WP

The Boutique eCommerce Theme has been created to integrate your online store with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without any conflicts.
For more details visit this site: Boutique eCommerce WP Theme
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Like all Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WP dashboard as soon as the theme is activated …

The ePanel theme options panel allows you to easily control your website without modifying the underlying template code. With ePanel you can toggle theme features on and off, adjust your store layout, manage advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other great benefits of choosing themes from Elegant Themes apart from the beautiful themes they design is that their business model is built around letting you access all themes in their collection for one low yearly fee.
To view all Elegant themes go here: Elegant Themes
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WooCommerce
WooThemes offer many e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your webstore.
Click Here To Browse WooThemes For eCommerce …
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ThemeForest WordPress eCommerce Themes
Theme Forest is an online theme marketplace where you can browse many professionally designed WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WordPress Theme
Simplicity is an elegant and flexible WP eCommerce theme that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.
For more details about this theme go here: Simplicity Theme For WP
VintageStyle eCommerce WP Theme
VintageStyle eCommerce theme is a clean and elegant WordPress theme for eCommerce designed for corporate websites and eCommerce ventures. This theme is suitable for small to large business setups, and online stores.
Supported with custom templates, widgets, short codes, and customization options, this WP theme suits a variety of business and e-Commerce projects.
For more details about this theme go here: VintageStyle eCommerce WP Theme
SmartShop eCommerce WP Theme
SmartShop is a clean and responsive e-Commerce web template for WordPress and shopping cart websites.
This web template is fully compatible with the WooCommerce System.
For more details about this theme visit this site: SmartShop Theme For WordPress
Lathika WordPress Theme
Lathika is a responsive e-Commerce theme designed specifically for use with the JigoShop plugin …

JigoShop is plugin for eCommerce.
For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
For more details about this theme go here: Lathika e-Commerce WP Theme
MeariShop e-Commerce WordPress Theme
MeariShop is a clean and flexible theme for e-Commerce that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and modify any aspect of the theme – it is ideal for both beginners with no coding knowledge and developers.
For more details about this theme visit this site: MeariShop e-Commerce WordPress Theme
In addition to the themes shown above, you can browse hundreds of WP eCommerce themes listed in ThemeForest simply by searching through the WordPress > eCommerce category …

Click Here To View ThemeForest Themes …
As you can see, there is no reason why a WordPress-based webstore shouldn’t provide your business with the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope the above has inspired you to sell online with WordPress.
To learn more about the differences between free WP themes and paid WordPress themes, see this post:
Finding The Best Premium And Free Responsive WordPress Web Themes On The Net
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