Are you planning to set up an online store?
The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also hundreds of excellent website templates for WordPress that let you easily set up and run your online store.
In this blog post, we’ll show you where to find some of the most professionally-designed and inexpensive themes for selling products online with WordPress.
Beautiful WordPress Website Templates For e-Commerce
When looking for eCommerce web templates there are some points you should keep in mind:
As well as looking for a beautiful and versatile theme for your online shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing store, electronics store, specialty items, etc).
In many cases, much of the e-Commerce functionality in your online shop will come from the plugins used to power your e-Commerce site.
As you will see, however, a number of e-Commerce templates also have built-in functionality that can improve your store’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.
This can include the ability to easily control your site’s overall color scheme without modifying the underlying web code, toggle theme features on and off, adjust your layout at the click of a button, manage your advertisements, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart Setup
Most professional-quality WP e-Commerce themes offer easy cart & store checkout with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin taking orders online without having to go through complex technical implementation processes or delays.
A responsive theme enables a website to automatically readjust the web layout to display smoothly over different monitor sizes and screen resolutions, as well as across different devices (e.g. PCs, iPads, mobile phones, etc).
We have written a detailed article about the importance of choosing responsive themes for WordPress here:
If you plan to sell products or services online, there are many things that can turn into problems with the eCommerce process itself. The last thing you want to go through when dealing with emails or support tickets complaining or even angry and abusive customers is to be using a theme that has serious issues and you can’t get the theme developer to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when searching for a theme for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.
With the above points in mind, let’s take a look now at some of the WordPress templates you can use to set up a web store that will keep clients buying products from your website:
Free WordPress Themes For eCommerce
Virtue Free theme by Kadence Themes is a versatile theme for WordPress. Even though there is a premium version available that offers additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is fully loaded with many useful premium options and is also easy to customize.
Virtue also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking shop online.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to show your work). The versatile design of this theme is ideal for any kind of e-Commerce business, webstore, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and customize the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. Virtue Free comes with built-in support for Russian, Spanish and Italian language files and can also be translated into any other language, allowing you to sell products to a worldwide customer base.
Go here for more information: Virtue
Fabthemes makes available many elegant and premium quality WordPress themes for e-Commerce for free.
Fabthemes are built with a built-in Options panel that lets you adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
As well as free WP themes that suit a range of uses, Fabthemes provides a category of themes suitable for setting up web stores.
For more information about their range of e-Commerce themes like “iShop“, “eBuy” and “Zenshop“, go here: FabThemes Free Themes For e-Commerce
One of the best places to look for free e-Commerce themes for WordPress is the free directory of WordPress themes at WordPress.org.
You can browse free themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to look for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …
Search for free themes for e-Commerce here: WordPress.org eCommerce Themes
Now that you know where to search for great free eCommerce themes for WordPress, let’s take a look at premium WordPress eCommerce themes.
Paid eCommerce Themes For WordPress
Below are some of the best places on the net where you can go to find beautiful and professional themes for selling products or services online with WordPress, as well as some great WordPress e-Commerce themes we recommend:
Storefront Themes sell many beautiful themes for setting up professional web stores …
StoreFront themes for e-Commerce provide great theme support and feature fully responsive design …
The entire collection of responsive StoreFront eCommerce themes is also completely customizable, providing users with a rich browsing experience …
To view all StoreFront themes go here: StoreFront Themes For WordPress
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and provide loads of powerful built-in features such as shortcodes, page templates and theme options that give website owners, including complete control over their website, plus great support from an experienced and dedicated support staff …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore offers an elegant solution for selling products online. The theme is easy to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major web browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colors …
For more details go here: eStore Theme For WordPress
The Boutique e-Commerce Theme allows you to integrate with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without experiencing conflicts.
For more details about this theme go here: Boutique e-Commerce WordPress Theme
Like every other Elegant theme in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside the WP dashboard as soon as the theme is activated …
The ePanel theme options panel lets you easily control your web site without editing the underlying web code. With ePanel you can toggle theme features on and off, reconfigure your store layout at the click of a button, manage sitewide advertisements, search engine optimization for product descriptions, shortcodes and more.
An additional benefit of using Elegant Themes apart from the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access all of their themes for one low yearly price.
To view all Elegant themes go here: Elegant Premium eCommerce Themes
WooThemes are one of the leading providers of themes for WordPress-based e-Commerce.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your webstore.
Theme Forest is an online theme marketplace where you can access many premium eCommerce WordPress store templates and buy quality WordPress themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
To learn more about this theme go here: Simplicity
VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for corporate websites and eCommerce ventures. This theme can also be used for small to large businesses, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this WordPress theme suits a variety of different business and e-Commerce projects.
For more details about this theme go here: ThemeForest WP Themes – VintageStyle
SmartShop is a clean and responsive theme for doing eCommerce with WordPress and shopping cart stores.
This web template is fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop e-Commerce WP Theme
JigoShop is a WP eCommerce plugin.
For more information about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
For more details visit this site: Lathika e-Commerce WP Theme
MeariShop is a clean and flexible eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and web developers alike.
For more details about this theme go here: MeariShop
In addition to the themes shown above, you can browse hundreds of WordPress eCommerce themes listed on ThemeForest simply by visiting the site and choosing their WordPress > eCommerce category …
As you can see, there is no reason at all why your WordPress-based online store shouldn’t have the same ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this article has provided you with some inspiration to sell products online with WordPress.
To learn where to find more great responsive WordPress themes see this post:
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya