WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WP TutorialDo you plan to sell products or services online?

The WordPress developer community not only makes great plugins for e-Commerce available to WordPress users, but there are also hundreds of excellent WordPress themes that you can use to easily set up and run your online store.

In this blog post, we’ll show you where to find many professionally-designed and beautiful themes for selling products online with WordPress.

Beautiful eCommerce Themes For WordPress


When searching for eCommerce web templates there are a number of important things to keep in mind:

Template Style

As well as searching for a beautiful and versatile theme for your online shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, electronics store, household items, etc).

e-Commerce Functionality

In many cases, most of the eCommerce functionality in your web shop will come from the WordPress plugins you select to power your eCommerce store.

As you will see, however, a number of eCommerce templates also have built-in functionality that can improve your site’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring extra plugins.

This can include the ability to control your website’s overall colour scheme without editing the underlying template code, toggle features on and off, adjust your store layout at the click of a button, manage your advertising banners, search engine optimization for product categories, shortcodes and more.

Easy Cart And Store Integration

Most professional-quality e-Commerce themes provide easy cart and store integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online sooner.

Responsive Design Layout

A responsive theme enables websites to automatically resize to display smoothly over different screen sizes and resolutions, as well as across different platforms.

We have written a detailed article about the importance of choosing themes with responsive layouts here:

Theme Support

If you are planning to sell products or services online, there are many things that can and probably will stress you out with the e-Commerce process itself. The last thing you want to have to go through when dealing with problems and unhappy or even angry customers is to be using an outdated theme that has serious issues and you can’t get someone to get the issue fixed.

For this reason, we strongly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when looking for a template for your web store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free theme.

With the above points in mind, let’s focus our attention now on a number of WordPress themes you can use to set up an online store that will keep customers coming back to buy products from your website:

Free eCommerce Themes For WordPress


Virtue Free eCommerce Theme For WordPress

Virtue Free theme is a versatile theme. Even though there is a premium version available that includes more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is loaded with a ton of premium options and is also highly customizable.

Virtue also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to build an awesome store online.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your items). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business site, shop online, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the design of your site without requiring knowledge of technical stuff like CSS.
  • Translation-ready. Virtue Free comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell your products to a global customer base.

Go here for more information: Virtue e-Commerce Theme



FabThemes WordPress eCommerce Themes

Fabthemes makes available many stylish and premium quality WordPress themes for e-Commerce for free.

All themes are built with an Options panel that lets you adjust and configure a number of theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

In addition to developing free themes that work in a range of other uses, Fabthemes provides themes suitable for setting up e-Commerce stores.

For more information about the FabThemes range of e-Commerce free themes like “Cartel“, “Viper” and “Zenshop“, visit their site: FabThemes eCommerce Themes



A great place to browse hundreds of free WP themes for eCommerce is the free repository of WordPress themes at WordPress.org.

WP Free Theme Directory

You can find a list of free eCommerce themes for WordPress in the directory using the following methods:

An easier method to search for free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes area …

WordPress.org Themes Directory

Browse hundreds of free e-Commerce themes for WordPress here: WordPress.org Themes Directory

Now that you know where to go for great free themes for e-Commerce, let’s take a look at paid WordPress themes for e-Commerce.

Paid WordPress e-Commerce Themes

Below are some of the best places on the net where you can find many beautiful and professional themes for selling products or services online with WordPress, as well as some great WP e-Commerce themes we recommend:

StoreFront Themes

Storefront Themes offer users many amazing WordPress themes for selling products online …

StoreFront WP Themes

Click Here To Browse All StoreFront Themes …

StoreFront eCommerce themes provide great support and feature responsive design …

StoreFront Themes

The entire collection of responsive StoreFront eCommerce themes is also highly customizable, providing users with a rich content browsing experience …

StoreFront - WP eCommerce Themes

For more details go here: StoreFront



Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and are designed with loads of powerful built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their website, plus top-notch support from an experienced and dedicated support staff …

Elegant eCommerce WordPress Themes

Click Here To Browse All Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:


eStore Theme For WordPress

eStore provides an elegant theme for selling products online. This theme is very simple to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major browsers and providing localized support for easy translation, the eStore theme is available in a range of unique colors …


For more details about this theme go here: eStore Theme For WordPress

Boutique WordPress Theme

Boutique eCommerce WordPress Theme

Boutique lets you integrate with some of the most popular eCommerce plugins available, allowing you to use your favorite solutions without any conflicts.

To learn more about this theme go here: Boutique eCommerce WordPress Theme


Like all other Elegant themes in the collection, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically displays inside your WP dashboard the moment you activate the theme …

Elegant WordPress Themes

The ePanel theme options panel lets you control your web site without modifying web code. ePanel allows you to toggle theme features on and off, adjust your layout easily, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

One of the other great benefits of choosing themes from Elegant Themes apart from all the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access all of their themes for one low annual fee.

For more details go here: Elegant Themes For WP


WooCommerce For WordPress

WooThemes offer one of the largest collections of e-Commerce themes for WordPress.

WooThemes For WordPress eCommerce

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your store online.

WooThemes For WordPress eCommerce

Click Here To View WooCommerce Themes From WooThemes …


ThemeForest Themes

Theme Forest is an online theme marketplace where you can browse loads of premium e-Commerce WordPress store templates and buy quality WP themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest


ThemeForest WP eCommerce Themes - Simplicity

Simplicity is an elegant and flexible WP theme for eCommerce that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: Simplicity e-Commerce Theme

VintageStyle WP Theme

ThemeForest WordPress Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant e-Commerce theme for WordPress designed for corporate websites and eCommerce ventures. The theme can be used for small to large business setups, and online stores.

Supported with custom templates, widgets, short codes, and many other customization options, this theme suits a variety of business and e-Commerce projects.

To learn more about this theme visit this site: VintageStyle eCommerce WP Theme

SmartShop e-Commerce WP Theme

SmartShop eCommerce WP Theme

SmartShop is a clean and responsive WP theme for e-Commerce and shopping cart webstores.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme go here: ThemeForest WP Themes – SmartShop

Lathika eCommerce Theme

Lathika eCommerce WordPress Theme

Lathika is a responsive e-Commerce web site template for WordPress designed specifically to be used with the JigoShop plugin …

JigoShop eCommerce Plugin For WordPress

JigoShop is an eCommerce plugin.

To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme visit this site: Lathika

MeariShop e-Commerce WordPress Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress e-Commerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is well suited for beginners with no coding knowledge and developers.

To learn more about this theme visit this site: MeariShop

In addition to the themes shown above, you can browse hundreds of WordPress eCommerce themes listed in ThemeForest just by visiting the site and searching through their WordPress > eCommerce category …

ThemeForest WordPress eCommerce Themes

Click Here To View More ThemeForest Themes …

As you can see, there is absolutely no reason at all why a WordPress-based online store can’t give your business the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above article has provided you with some inspiration to consider setting up a WP-based online store.

To learn where to find more great paid WP themes see this post:

Where To Find The Best Free And Premium Responsive WordPress Themes Online


"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com