Do you plan to set up an online store?
The WordPress developer community not only makes great plugins for e-Commerce available to WordPress users, but there are also lots of great website templates for WordPress that you can choose from to easily set up and run your online store.
In this article, we’ll show you where to find many professionally-designed and inexpensive themes for selling your products online with WordPress.
Best eCommerce Website Templates For Selling Products Or Services With WordPress
When searching for pre-made WordPress themes for e-Commerce here are some things to keep in mind:
As well as searching for a versatile theme for your online store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. clothing store, selling electronic products online, gift store, etc).
In many cases, most of the e-Commerce functionality in your web store will come from the plugins you select to power your e-Commerce store.
As you will see, however, a number of themes also come with built-in functionality that can improve your website’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your store’s theme colors without modifying code, toggle theme features on and off, reconfigure your store layout, manage your advertisements, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart And Store Checkout
Most professional-quality WP e-Commerce themes provide easy cart & store checkout with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin processing orders online sooner.
Responsive Design Layout
A responsive theme allows a website to automatically resize to display smoothly over different screen sizes and resolutions, as well as across different platforms.
We have written a detailed article about the importance of choosing responsive WP themes here:
If you plan to sell products or services online, there are many unexpected things that can and probably will go wrong with the e-Commerce process itself. The last thing you want to have to go through when dealing with complaints from irritable or even angry and abusive customers is to be using a theme that is creating conflicts and you can’t get someone to get the issue fixed.
For this reason, we highly encourage you to carefully consider using WP themes that offer support and regular updates when searching for a theme for your webstore. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.
With the above in mind, let’s take a look now at a number of WordPress web templates you can use to set up an online store that will keep customers buying products from your website:
Free WordPress Themes For e-Commerce
Virtue Free theme is a versatile theme for WordPress. Even though there is a paid version available that includes more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is pre-loaded with many great features and is also easy to customize.
Virtue also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with everything you need to build an awesome shop online.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to show your products). The versatile design of this theme is ideally-suited for any kind of e-Commerce business, shop online, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. This theme comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell your products to a global customer base.
For more information about this Free theme, go here: Virtue eCommerce Theme
Fabthemes makes available many stylish and premium quality WordPress themes for free.
Fabthemes are built with a built-in Options panel that lets you adjust and configure various theme settings and options. They also do not encrypt theme footer files to help you feel confident about downloading and using safe theme files on your site.
In addition to creating free themes that work in a range of other uses, Fabthemes provides a category of themes suitable for setting up eCommerce stores.
Go here for more information about their range of eCommerce themes like “iShop“, “Viper” and “Xenastore“, go here: FabThemes
One of the best places to find free WP themes for eCommerce is the free theme directory at WordPress.org.
You can browse free WP themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to browse free themes for eCommerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …
Find free themes for eCommerce here: WordPress.org e-Commerce Themes
Now that you know where to go for great free themes for eCommerce, let’s take a look at premium eCommerce themes for WordPress.
Premium WordPress Themes For eCommerce
Below are some of the best places on the net where you can find many beautiful and professionally-designed web templates for selling products online with WordPress, as well as some great WordPress eCommerce themes we recommend:
Storefront Themes sell many elegant themes for setting up professional e-Commerce stores …
StoreFront eCommerce themes provide great support and feature responsive design …
The collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich content browsing experience …
To view all StoreFront themes go here: StoreFront – WP eCommerce Themes
Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and come with many advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus great theme support from an experienced and dedicated support staff …
Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore provides an elegant solution for setting up an online store. This theme is very simple to configure and offers integration options with many popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the popular browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colours …
To learn more about this theme visit this site: eStore e-Commerce Theme
The Boutique e-Commerce Theme enables you to integrate your site with some of the most popular WordPress eCommerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.
For more details go here: Boutique WordPress Theme
Like every other Elegant theme in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WP dashboard as soon as the theme is activated …
The ePanel theme options panel lets you easily control your without modifying the underlying web code. ePanel allows you to toggle features on and off, adjust your layout easily, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
An additional benefit of using Elegant Themes apart from all the beautiful themes they design is that they offer a range of plans that let you access all themes in their collection for one low yearly price.
To browse all Elegant themes go here: Elegant e-Commerce Themes
WooThemes offer many themes for WordPress-based eCommerce.
WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your store online.
Theme Forest is an online theme marketplace where you can browse many premium eCommerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
For more details about this theme go here: ThemeForest WP e-Commerce Themes – Simplicity
VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large business setups, and online stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this theme can be used in a variety of different business and e-Commerce projects.
To learn more about this theme go here: ThemeForest WP Themes – VintageStyle
SmartShop is a very clean and responsive theme for doing eCommerce with WordPress and shopping cart stores.
This web template is fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop
JigoShop is a WordPress e-Commerce plugin.
For more information about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme visit this site: Lathika
MeariShop is a clean and flexible e-Commerce web site template for WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – it is ideal for beginners with no coding knowledge and developers alike.
To learn more about this theme go here: MeariShop eCommerce WordPress Theme
In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed on the ThemeForest directory just by searching through the WordPress > eCommerce category …
As you can see, there is no reason at all why your WordPress-based online store shouldn’t provide you with the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope the above has inspired you to search for the right e-Commerce theme to set up a WordPress-based online store.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WP themes vs paid WordPress themes, see this post:
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie