WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WordPress For BeginnersAre you planning to set up a web store?

The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also hundreds of excellent WordPress website templates that you can choose from to easily set up and run your store online.

In this blog post, we’ll show you where to find some of the most professionally-designed and inexpensive themes for selling products online with WordPress.

Best eCommerce Web Templates For WordPress


When searching for shopping store templates here are some points you should keep in mind:

Theme Style

As well as looking for a beautiful theme for your online shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion accessories, selling electronic goods online, floral design, etc).


In many cases, most of the e-Commerce functionality in your online store will come from the plugins you choose to power your e-Commerce site.

As you will see, however, some eCommerce themes also come with additional options and settings that can enhance your store’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring extra plugins.

This can include the ability to control your store’s overall color scheme without modifying code, toggle theme features on and off, adjust your layout easily, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup

Most professional eCommerce themes offer easy cart integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start processing orders online sooner.

Responsive Theme

A responsive theme enables a website to automatically reconfigure the layout to display smoothly across different screen sizes and resolutions, as well as across different platforms.

We have written a detailed article about the importance of choosing themes with responsive layouts here:

Theme Support

If you plan to sell products or services online, there are many unexpected things that can and probably will go wrong with the online shopping process itself. The last thing you want to have to go through when dealing with problems and disappointed or even angry customers is to be using a theme that is causing errors and you can’t get a timely reply from the theme developer to get the support you need.

For this reason, we highly recommend that you carefully consider choosing themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free template.

With the above points in mind, let’s turn our attention now to some of the web templates you can use to set up a web store that will keep clients buying products from your website:

Free e-Commerce Themes For WordPress

Virtue Free e-Commerce Theme For WordPress

Virtue Free e-Commerce Theme For WordPress

Virtue by Kadence Themes is a great theme for simple eCommerce sites. Even though there is a paid of the theme available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is already loaded with loads of great features and is also easy to customize.

This theme also features a modern, clean design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.

Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to design an awesome online store.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to show your work). The versatile design of this theme is perfect for any kind of e-Commerce business site, webstore, portfolio or personal site.
  • An options panel where you can set things like your home layout, sliders, custom fonts, and modify the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-ready. This theme comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a worldwide audience.

Go here for more information: Virtue Free eCommerce Theme For WordPress




Fabthemes makes available many stylish and premium quality WordPress themes for free.

Fabthemes are built with an Options panel that lets you adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

In addition to creating free WP themes that suit a range of other uses, Fabthemes provides a category of themes suitable for setting up online stores.

For more information about their range of e-Commerce free themes like “iShop“, “eBuy” and “Xenastore“, go here: FabThemes Free Themes For eCommerce


WordPress.org WordPress eCommerce Themes

A great place to look for free eCommerce themes for WordPress is the free repository of themes at WordPress.org.

WordPress.org Theme : eCommerce Themes

You can find free eCommerce themes for WordPress in the directory using the following methods:

An easier method to browse free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes page …


Find free WordPress themes for e-Commerce here: WordPress.org Free e-Commerce Themes For WordPress

Now that you know where to search for great free WP themes for e-Commerce, let’s take a look at premium WordPress e-Commerce themes.

Paid WordPress Themes For eCommerce

Below are some of the best places on the net where you can find many professional themes for setting up a WP-based store online, as well as some great WordPress eCommerce themes we recommend:

StoreFront Premium eCommerce WordPress Themes

Storefront Themes provide many beautiful WP themes for selling your products online …


Click Here To View All StoreFront Themes …

StoreFront themes for eCommerce provide great customer support and feature responsive design …

StoreFront Premium eCommerce Themes

The entire collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Themes For WP

To browse all StoreFront themes go here: StoreFront


Elegant e-Commerce WordPress Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and come with many advanced built-in features like shortcodes, page templates and theme options that give website owners, including complete control over their website, plus excellent customer support from an experienced and dedicated support staff …


Click Here To View Elegant Themes …

Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:

eStore eCommerce WordPress Theme


eStore offers an elegant solution for selling products online. The theme is easy to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colours …

eStore Theme For WordPress

For more details go here: eStore eCommerce WordPress Theme

Boutique Theme For WordPress


The Boutique eCommerce Theme lets you integrate your e-Commerce store with some of the most popular eCommerce plugins available, allowing you to use your favorite system without experiencing conflicts.

To learn more about this theme go here: Boutique Theme For WordPress


Like every other Elegant theme in the catalog, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside your WP dashboard the moment the theme is activated …

Elegant WP Themes

The ePanel theme options panel lets you easily control your without editing the underlying code. With ePanel you can toggle theme features on and off, adjust your store layout easily, banner advertising management, search engine optimization for product descriptions, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access all of their themes for one low yearly fee.

For more details go here: Elegant WordPress Themes


WooThemes WP Themes

WooThemes provide dozens of eCommerce themes for WordPress.

WooCommerce WordPress Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your store online.

WooThemes Premium eCommerce WordPress Themes

Click Here To Browse WooCommerce Themes …


ThemeForest Themes For WordPress eCommerce

Theme Forest is an online marketplace where you can browse many premium eCommerce WordPress themes and buy quality WordPress themes starting from as low as just $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity Theme For WordPress

Simplicity Theme For WP

Simplicity is a flexible and elegant e-Commerce web template for WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

For more details about this theme visit this site: Simplicity e-Commerce WP Theme



VintageStyle eCommerce theme is a clean and elegant WP eCommerce theme designed for corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online stores.

Supported with custom templates, widgets, short codes, and many other customization options, this theme suits a variety of different business and e-Commerce projects.

To learn more about this theme go here: VintageStyle

SmartShop Theme For WP

ThemeForest WordPress eCommerce Themes - SmartShop

SmartShop is a very clean and responsive theme for eCommerce and shopping cart websites.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme go here: SmartShop


Lathika e-Commerce WordPress Theme

Lathika is a responsive eCommerce theme designed specifically to be used with the JigoShop plugin …

JigoShop - WP eCommerce Plugin

JigoShop is plugin for eCommerce.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme visit this site: Lathika

MeariShop e-Commerce WP Theme

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WP eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – this theme is well suited for both beginners with no coding knowledge and developers alike.

To learn more about this theme visit this site: MeariShop

In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed on ThemeForest simply by visiting the site and searching through their WordPress > eCommerce category …

ThemeForest Premium eCommerce WordPress Themes

Click Here To Browse More ThemeForest Themes …

As you can see, there is no reason at all why a WordPress-based online store shouldn’t provide your business with the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above has given you many avenues to explore to consider setting up a WP-based store online.

To learn where to find more great responsive WordPress themes see this article:

Finding The Best Free And Premium WordPress Themes On The Web


"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)