WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

WordPress TutorialDo you plan to sell goods online?

WordPress developers not only make great plugins for e-Commerce available to users, but there are also lots of great WordPress themes that you can choose from to easily set up and run your store online.

In this article, we’ll show you where to find many professionally-designed and beautiful themes for selling products online with WordPress.

Find Beautiful eCommerce Web Templates For WordPress


When looking for shopping store web templates here are a number of important points to keep in mind:

Template Style

As well as looking for a beautiful and versatile theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, electronics store, gift store, etc).

e-Commerce Functionality

In many cases, much of the eCommerce functionality in your web store will come from the plugins you select to power your eCommerce site.

As you will see, however, a number of eCommerce templates also come with built-in functionality that can improve your website’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.

This can include settings that allow you to easily control your store’s theme colors without modifying the underlying code, toggle features on and off, adjust your layout, global banner advertising management, search engine optimization for product categories, shortcodes and more.

Easy Cart Integration

Most professional-quality e-Commerce themes provide easy shopping cart & store checkout integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin processing orders online sooner.

Responsive Theme Layout

A responsive theme enables a website to automatically resize to display smoothly over different monitor sizes and screen resolutions, as well as across different devices (e.g. PCs, tablets, mobile phones, etc).

We have written a detailed article about the importance of choosing responsive themes for WordPress here:


If you are going to be selling products or services online, there are many unexpected things that can and probably will stress you out with the online selling process itself. The last thing you want to go through when dealing with problems and frustrated or even angry and abusive customers is to be using a theme that has serious issues and you can’t get someone to provide you with an urgent fix.

For this reason, we strongly encourage you to carefully consider using themes that offer support and regular updates when searching for a theme for your web shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free template.

With the above points in mind, let’s now take a look at some of the WordPress templates you can use to set up a web store that will keep clients buying products from your website:

Free e-Commerce Themes For WordPress

Virtue Free WP e-Commerce Theme

Virtue Free WP eCommerce Theme

Virtue Free theme is extremely versatile. Even though there is a premium version available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is already pre-loaded with loads of premium options and is also easy to customize.

This theme also features a modern, clean design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.

Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking web shop.

Some of the features of this theme include:

  • Portfolio posts and pages (use these to showcase your products). The versatile design of the Virtue theme is perfect for any kind of e-Commerce business, online shop, portfolio or personal site.
  • A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and modify the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. Virtue comes with built-in language support for Italian, Spanish and Russian and can also be translated into any other language, allowing you to sell products to a worldwide audience.

Go here for more information: Virtue


FabThemes Free Themes For eCommerce

FabThemes Free Themes For e-Commerce

Fabthemes makes available many stylish and premium quality WordPress themes for eCommerce for free.

Fabthemes come with an Options panel that lets users change and configure various theme settings and options. They also provide unencrypted theme footer files to help reassure you that you will be downloading and using safe theme files on your site.

In addition to free WordPress themes that work in a wide range of applications, Fabthemes provides themes suitable for setting up online stores.

For more information about the FabThemes range of eCommerce free themes like “iShop“, “Viper” and “Zenshop“, go here: FabThemes eCommerce Themes


WordPress.org WordPress Themes Directory

One of the best places to find free e-Commerce themes for WordPress is the free repository of WP themes at WordPress.org.

WP Free Theme Directory

You can browse all of the free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to find free eCommerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …

WordPress.org WP Themes Directory

Look for free WordPress themes for e-Commerce here: WordPress.org Free e-Commerce Themes For WordPress

Now that you know where to many great free WordPress themes for e-Commerce, let’s take a look at paid WordPress eCommerce themes.

Paid WordPress Themes For eCommerce

Below are some of the best places on the net where you can find beautiful and professional web templates to help you set up up a WP-based online store, as well as some great WordPress e-Commerce themes we recommend:


Storefront Themes sell amazing WordPress themes for selling your products online …

StoreFront Themes

Click Here To View StoreFront Themes …

StoreFront e-Commerce themes provide great customer support and feature fully responsive design …

StoreFront WP Themes

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront e-Commerce WordPress Themes

To browse all StoreFront themes go here: StoreFront


Elegant – WP eCommerce Themes

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and come with many advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus excellent support from an experienced and dedicated team …

Elegant WordPress eCommerce Themes

Click Here To Browse All Elegant Themes …

Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:

eStore eCommerce WordPress Theme

eStore WordPress Theme

eStore provides an elegant solution for selling products online. This theme is simple to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the major web browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colours …


To learn more about this theme visit this site: eStore eCommerce WordPress Theme

Boutique e-Commerce WordPress Theme


Boutique lets you integrate with some of the most popular eCommerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.

For more details about this theme visit this site: Boutique eCommerce WordPress Theme


Like all other Elegant themes in the Theme catalog, both the eStore theme and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside your WordPress dashboard the moment the theme is activated …

Elegant Themes For WP eCommerce

The ePanel theme options panel allows you to easily control your without modifying the underlying code. With ePanel you can toggle features on and off, adjust your store layout easily, manage advertisements, optimizing product names, categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from all of the beautiful themes they make available is that they offer a range of plans that let you access their entire theme collection for one low yearly fee.

For more details go here: Elegant Themes For WP eCommerce


WooThemes WooCommerce For WordPress eCommerce

WooThemes offer many themes for WordPress-based eCommerce.

WooThemes eCommerce WordPress Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your webstore.

WooThemes - WordPress eCommerce Themes

Click Here To Browse WooThemes For eCommerce …


ThemeForest WordPress Themes

Theme Forest is an online marketplace where you can access loads of premium eCommerce WordPress store templates and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity eCommerce WP Theme


Simplicity is an elegant and flexible WP e-Commerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity WordPress Theme

VintageStyle WP Theme

ThemeForest WordPress Themes - VintageStyle

VintageStyle eCommerce theme is a clean and elegant theme for e-Commerce designed for corporate websites and eCommerce ventures. This theme can also be used for small to large business setups, and online shopping stores.

Supported with custom templates, widgets, short codes, and customization options, this theme can be used in a number of different business and e-Commerce projects.

To learn more about this theme go here: VintageStyle e-Commerce WordPress Theme

SmartShop e-Commerce WordPress Theme

ThemeForest WordPress e-Commerce Themes - SmartShop

SmartShop is a very clean and responsive eCommerce web template for WordPress and shopping cart webstores.

This web template is also fully compatible with the WooCommerce System.

For more details visit this site: SmartShop WordPress Theme

Lathika e-Commerce WP Theme

Lathika eCommerce WP Theme

Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop e-Commerce Plugin For WordPress

JigoShop is an eCommerce plugin.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details go here: Lathika

MeariShop Theme For WordPress

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – it is well suited for new website owners with no coding knowledge and web developers alike.

To learn more about this theme visit this site: MeariShop

In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed on the ThemeForest directory just by visiting the site and searching through the WordPress > eCommerce category …

ThemeForest e-Commerce Themes

Click Here To View ThemeForest Themes …

As you can see, there is absolutely no reason why a WordPress-based webstore can’t give your business the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!

We hope the above has provided you with some inspiration to sell products or services online with WordPress.

To learn where to find more great premium themes see this post:

Finding The Best Paid And Free Responsive WordPress Templates For Your Business Online


"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams, FinancialJourney.org