WordPress Themes For e-Commerce

Learn about WordPress themes for e-commerce and where to find great WordPress themes for setting up an online store or web shop …

Learn How To Use WPAre you planning to set up a web store?

WordPress developers not only make great plugins for e-Commerce available to users, but there are also lots of excellent website templates for WordPress that you can use to easily set up and run your online store.

In this article, we’ll show you where to find some of the most beautiful and professionally-designed web templates for selling products or services online with WordPress.

Best WP Web Templates For e-Commerce


When looking for eCommerce web site template-based solutions there are a number of points you should keep in mind:


As well as looking for a beautiful theme for your web store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion accessories, selling electronic goods online, home design store, etc).


In many cases, much of the e-Commerce functionality in your web store will come from the plugins you decide to install to power your e-Commerce site.

As you will see, however, a number of eCommerce themes also include additional options that can improve your website’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.

This can include the ability to easily control your website’s theme colors without editing web code, toggle features on and off, reconfigure your layout easily, manage advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup And Store Checkout Integration

Most professional WP e-Commerce themes provide easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and begin processing orders online without having to experience complex technical implementation processes or delays.

Responsive Theme

A responsive theme enables websites to automatically readjust screen size to display smoothly over different monitor sizes and screen resolutions, as well as different platforms.

We have written a detailed article about the importance of choosing WordPress themes with responsive design here:

Theme Updates And Support

If you plan to sell products or services online, there are many unplanned things that can and probably will happen with the online selling process itself. The last thing you want to go through when dealing with problems and frustrated or even angry and abusive customers is to be using a theme that is creating conflicts and you can’t get access to the theme developer to get the support you desperately need.

For this reason, we highly recommend that you carefully consider choosing themes that offer support and regular updates when looking for a template for your webstore. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.

With the above in mind, let’s now turn our attention to a number of website templates you can use to set up a web store that will keep visitors coming back to buy products from your website:

Free WordPress Themes For eCommerce



Virtue is a versatile theme for web commerce. Even though there is a paid of the theme available that includes a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is pre-loaded with many useful premium options and is also highly customizable.

This theme also features a modern, clean design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build an awesome web shop.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to showcase your work). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business, web shop, portfolio or personal site.
  • An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the design of your site without requiring knowledge of technical stuff like CSS.
  • Translation-enabled. Virtue comes with built-in support for Italian, Spanish and Russian language files and can also be translated into any other language, allowing you to sell products to a worldwide customer base.

Go here for more information: Virtue Free e-Commerce Theme For WordPress


FabThemes Free WP Themes For eCommerce

FabThemes Free eCommerce Themes For WordPress

Fabthemes makes available many cool and premium quality WordPress themes for free.

Fabthemes come with an Options panel that lets users adjust and configure various theme settings and options. They also provide unencrypted theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.

As well as developing free themes that work in a wide range of applications, Fabthemes provides a category of themes suitable for setting up web stores.

Go here for more information about the FabThemes range of eCommerce themes like “Cartel“, “Viper” and “Xenastore“, go here: FabThemes Free WP Themes For eCommerce


WordPress.org Free eCommerce Themes For WordPress

A great place to find free e-Commerce themes for WordPress is the free repository of themes at WordPress.org.

WordPress.org Free Theme Directory

You can browse a list of free WordPress themes for e-Commerce in the directory using the following methods:

An easier method to look for free WP themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

WordPress.org Free Themes For e-Commerce

Look for free WordPress themes for eCommerce here: WordPress.org Free e-Commerce Themes For WordPress

Now that you know where to find loads of great free themes for eCommerce, let’s take a look at paid eCommerce themes for WordPress.

Paid WordPress Themes For e-Commerce

Below are some of the best places on the net where you can go to find many great professional web templates for selling products or services online with WordPress, as well as some great WP e-Commerce themes we recommend:

StoreFront WordPress Themes

Storefront Themes design elegant WP themes for setting up online stores …

StoreFront Premium eCommerce Themes

Click Here To View StoreFront Themes …

StoreFront themes for eCommerce provide great technical support and feature fully responsive design …

StoreFront eCommerce Themes

The collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront WordPress Themes

To browse all StoreFront themes go here: StoreFront Themes For WP


Elegant Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and are designed with many advanced built-in features such as shortcodes, page templates and theme options that give users, including full control over their website, plus great theme support from an experienced and dedicated support team …

Elegant Themes For WordPress

Click Here To View Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore eCommerce WordPress Theme

eStore eCommerce WordPress Theme

eStore offers an elegant solution for selling products online. The theme is very simple to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major browsers and providing localized support for easy translation, eStore comes in a range of unique colors …


For more details visit this site: eStore

Boutique WordPress Theme

Boutique WordPress Theme

The Boutique e-Commerce Theme allows you to integrate with some of the most popular WordPress e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.

To learn more about this theme go here: Boutique e-Commerce WordPress Theme


Like all Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside the WordPress dashboard as soon as the theme is activated …

Elegant Themes For WP eCommerce

The ePanel theme options panel allows you to control your website without editing the underlying code. With ePanel you can toggle features on and off, adjust your layout, banner advertising management, search engine optimization for product categories, shortcodes and more.

One of the other great benefits of using Elegant Themes apart from all the beautiful themes they design is that their business model is built around giving you complete access to their entire theme collection for one low yearly price.

For more details go here: Elegant eCommerce Themes


WooCommerce Premium eCommerce Themes

WooThemes is one of the most popular places you can go visit to browse for themes for WordPress-based eCommerce.

WooThemes WooCommerce - WP eCommerce Themes

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your store online.

WooThemes eCommerce Themes

Click Here To View WooCommerce Themes …


ThemeForest WordPress eCommerce Themes

Theme Forest is an online marketplace where you can find many premium eCommerce WordPress store templates and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest

Simplicity e-Commerce WordPress Theme

ThemeForest WordPress Themes - Simplicity

Simplicity is an elegant and flexible WordPress e-Commerce theme that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: ThemeForest WordPress Themes – Simplicity

VintageStyle e-Commerce WP Theme

VintageStyle e-Commerce Theme

VintageStyle eCommerce theme is a clean and elegant theme for e-Commerce designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online shops.

Supported with custom templates, widgets, shortcodes, and many other customization options, this WordPress theme suits a number of different business and e-Commerce projects.

For more details about this theme go here: VintageStyle

SmartShop eCommerce WordPress Theme


SmartShop is a clean and responsive theme for doing e-Commerce with WordPress and shopping cart websites.

This web template is also fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop

Lathika e-Commerce WP Theme

Lathika Theme For WordPress

Lathika is a responsive WP eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop e-Commerce Plugin For WordPress

JigoShop is an e-Commerce plugin.

For more information about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.

To learn more about this theme visit this site: Lathika e-Commerce WordPress Theme

MeariShop Theme For WP

Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible theme for doing e-Commerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – this theme is ideal for both new website owners with no coding knowledge and developers alike.

To learn more about this theme visit this site: MeariShop eCommerce Theme

In addition to the above themes, you can find hundreds of WordPress eCommerce themes listed in the ThemeForest directory just by searching through the WordPress > eCommerce category …

ThemeForest - WP eCommerce Themes

Click Here To View More ThemeForest Themes …

As you can see, there is no reason at all why a WordPress-based online store shouldn’t give you the same power and functionality to sell products online as more expensive e-Commerce solutions and look amazing too!

We hope the above has inspired you to set up a WordPress-based store online.

To learn more about WordPress themes and the “pros” and “cons” of choosing free themes and premium themes, see this article:

Finding Great Paid And Free WordPress Web Templates For Your WordPress Website Or Blog


"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)