How To Store, Plan And Organize Your Content Ideas

Here is a simple, inexpensive, and effective system you can use to store, plan, and organize your content ideas.

How To Store, Plan And Organize Your Content IdeasThis tutorial is part of our Content Marketing With WordPress tutorial series, which show you how to create effective content to promote your website and grow your business online.


There’s absolutely no way around it! If you want a successful presence online, you will need to learn how to create and produce content for your website pages, blog, newsletters, product descriptions, post headlines, sales copy, social media, ads, articles, promotional pieces, news releases, customer training, FAQs, forum signatures, SEO meta descriptions, etc.

Creating and producing content requires a system. Even if you plan to outsource all of your content writing, you will still need a system, as there are many content outsourcing challenges that you will need to overcome.

In this tutorial, we show you how to set up a simple system for storing, planning, and organizing your content ideas effectively, regardless of whether you plan to create content yourself or outsource it.


If you need help coming up with new content ideas, we recommend downloading our content creation guide here: Infinite Content Creation: A Practical Step-By-Step Course On How To Create Endless Content For Your Website Or Blog!

How To Store, Plan, And Organize Your Content Ideas

To get results online you need to publish new content regularly

(To get results online you need to publish new content regularly)

Let’s say that you get an idea for an article or blog post but you’re just too busy to do something with it right now. What do you do? Do you write it down on the nearest piece of paper you can find? Do you not write it down and hope you’ll remember it later?

If your approach to creating content for your website or blog is to let an idea come to you spontaneously, work through it chaotically and publish only when you feel inspired or have the time to write, you will struggle to get results online. There’s way too much competition publishing way too much information online for this approach to be effective.

Fact: Businesses that get results online publish new content regularly. 

If you are serious about getting results online for your business, you need a system for coming up with new content ideas and for turning your ideas into published content on a regular basis.

Anyone who publishes content online regularly will tell you that turning an idea into published content involves research, planning, organizing, editing, and refining points, sections, subsections, etc. Sometimes, things get in the way of the creation process or more research or information is required and ideas need to be put on hold until the process can be resumed later.

It’s important, therefore, to have a system that lets you store, plan, organize, and process your content writing ideas, regardless of whether you plan to create the content yourself or outsource your content creation.

A Simple And Effective Content Production System

Ideally, we want to start with a simple, effective, and inexpensive system that can grow to accommodate your content creation needs. There are many useful tools and apps available to help you plan and organize your thoughts and ideas. The important thing is to have a system in place that allows you to effectively:

  • Jot down your content ideas.
  • Store, plan, and organize your content ideas
  • Draft (i.e. flesh out) your content ideas
  • Publish your finished content

Let’s show you how to set up a simple content production system like the one shown below using inexpensive tools and WordPress …

A simple and inexpensive content production system

(A simple and inexpensive content production system)

Jotting Down Your Content Ideas

Great content ideas can strike any time!

(Great content ideas can strike any time!)

A great idea for an article, blog post, video, podcast, e-book, lead generation report, etc. can strike you any time and anywhere. It could happen while you’re getting ready in the morning, going on a walk, shopping, standing in a queue, on your way to or from work, sitting in a meeting, watching TV, just before falling asleep, etc.

When an idea comes to you, you need an easy tool that will let you quickly jot the idea down. This can be an app on your phone that lets you create and save simple memos, a small writing pad that you carry in your purse, briefcase, or in your pocket, etc. Whatever tool you choose just make sure that you have something handy to record your ideas on when inspiration stikes.

For example, I recently attended a small business networking event. At the end of the event, I spoke with a business owner who doesn’t have a website. When I asked him why he has no website, his reply was that he doesn’t believe a website can help him grow his business.

I was intrigued by his answer, so I asked him to tell me more. He then told me that a website is just something businesses need for ‘credibility.’ In other words, this business owner believes that having a website doesn’t really help a business grow but if you don’t have a website, prospects will doubt the credibility of your business or whether it even exists.

As the non-techie owner of a website dedicated to helping other non-techies grow their business using a website, this naturally got me thinking about how I would educate other business owners like him about the benefits of using a website powered by WordPress to generate new business leads.

As I was waiting for the lift to take me down to the car park, I took out my phone and fired up the ‘Memo’ app I have installed specifically to record new content ideas …

Use a memo app to record your content ideas

(Use a memo app to record your content ideas)

I then quickly jotted down a rough idea for an article about how to use a website as more than just a ‘credibility’ tool …

Record your content ideas immediately

(Record your content ideas immediately)

Note: At this stage of the process, it doesn’t matter if you know the ‘5 ways to do XYZ’ or not … the important thing is to just record the idea as soon as you can. I certainly didn’t know what the ‘5 ways’ were going to be when I wrote the idea down and by the time the content gets written it may end up being the ‘3 ways,’ or the ‘5 ways,’ or even the ‘50 ways’ to do XYZ or become something completely different altogether. The end result is not important at this stage, only the process of recording the idea down. This should become a habit and you need to have some type of tool or medium to help you document your ideas.

After writing an idea down, the next step is to get it into a planning system. A phone app makes it easy to send memos to yourself or to your content production system via email …

Email the idea to yourself or to your content production system

(Email the idea to yourself or to your content production system)

Now that the first part of the process is complete (jotting the idea down), the next step is to store, plan, and organize your ideas.

Storing, Planning, And Organizing Your Content Ideas

A great tool you can use to help you store, plan, and organize your content ideas is TreePad



TreePad lets you create a hierarchical structure of folders where you can store text, images, URLs, etc. If you create different folders for each section of an article or book, for example, you can then easily rearrange or organize these sections by moving folders up, down, or nesting them inside other folders.

With a tool like this, you can easily add 10, 100, or 1,000+ new ideas for content  and keep everything stored, organized, prioritized, and immediately accessible.

In my earlier example, after the content idea I sent through from my phone app via email arrived in my inbox, I then transferred it to a simple content production planner I’ve created using TreePad …

A content production planner created with TreePad

(A content production planner created with TreePad)

As you can see from the above screenshot, this is nothing more than a folder I’ve labelled “Content Production” with a new folder created for every new content idea I get.

This simple content production planner lets you easily:

  • Add content ideas with a rough working title (can change it anytime)
  • Prioritize ideas in the content production schedule (just move folders up or down to prioritize items)
  • Add rough notes and bullet point sections, play with title ideas, etc.
  • Add and save research notes, URLs of videos, images, additional references, resource links, etc.

Once the idea has been safely stored and saved in this simple content planning system, you can get on with other things and come back to it anytime it suits you to work on your idea and develop it further. When you come across new information that would be useful to add or help expand your idea, you can simply open the tool, paste the content in, save it, and continue working on it later.

This simple system lets you work on any idea you have stored, reassign its priority, archive it once you have completed and published it, or even delete it from your schedule if the idea turns out not to be worth pursuing any further.

To learn more about using this tool, see the tutorial below:

Drafting Your Content Ideas

Once you have all the information you need, create your draft content

(Once you have all the information you need, create your draft content)

Your content creation system should include having a content plan and setting aside regular time to work either on creating new content, or managing its production (e.g. outsourcing).

When the time comes to develop an idea further, open up your content planning tool and select the item to work on next. The first step of this process will be to assemble all the information and research you have gathered into a draft article, blog post, video/audio script, etc.

During the draft stage, don’t waste time worrying about things like formatting, styling, typefaces, font colors, font sizes, etc. These are unnecessary time-wasting distractions at this point. The best way to create a draft of your content is to write it in a plain text file. You can format this later.

Useful Writing Tools

Here are some useful tools we recommend including as part of your content writing system:

Built-In Plain Text Editor

A plain text editor lets you create draft content without distractions

(A plain text editor lets you create draft content without distractions)

Using your computer’s built-in plain text editor like Notepad (Windows) or TextEdit (Apple) lets you focus entirely on what you want to say. It also lets you create content quickly and without distractions.


NoteTab lets you work on multiple text files at once

(NoteTab lets you work on multiple text files at once)

NoteTab is a plain text file editing tool that lets you work on multiple text files at once. This is like using your computer’s plain text file editor on steroids.

NoteTab is great for organizing your ideas during the initial draft phase. You can build your article in one open tab and paste in snippets of text like lists, quotes, research URLs, tags, etc. into other open tabs and perform a whole range of other functions while you work and assemble your content.

For more information about using this tool, see the tutorial below:


Grammarly - Free Grammar Checking Software

(Grammarly – Free Grammar Checking Software)

Grammarly is a powerful grammar checking tool for creating web content, reports, e-books, presentations, etc. You can install the free version of Grammarly on your web browser, Microsoft Word, etc.

After writing your content, run it through Grammarly and it will not only pick up all of your spelling and grammatical errors but also point out errors in your punctuation (e.g. wrong use of commas, double spacing between words, duplicated words, etc), poor sentence structure, style, etc.

As you scroll through each error, Grammarly shows you what’s wrong and gives you the option of automatically fixing errors with one click. You can also ignore the correction suggestions if you want and keep scrolling through to the next item.

The paid version of the software takes your content checking to a whole new level and lists advanced issues, suggests vocabulary enhancements, detects instances of plagiarism, etc.

To learn more about using this powerful tool, go here:

Publishing Your Finished Content

After you have created a draft article or blog post in a plain text file (or a word processor), you can create a new post or page in WordPress, paste in your draft content and format it using the built-in WordPress visual content editor …

WordPress visual content editor

(WordPress visual content editor)

WordPress has a WYSIWYG (What You See Is What You Get) content editor that lets you format your text visually by clicking on menu buttons (similar to using MS Word).

Save your new article or blog post as a draft in WordPress until you are done editing, formatting, and checking it for spelling or grammatical errors and are ready to publish it.

To learn more about using the WordPress visual content editor, see the tutorial below:

Content Production System: 5-Step Summary

Get your content production system in place and start publishing new content regularly

(Get your content production system in place and start publishing new content regularly)

To get results online, you will need to publish content regularly. This requires having a system for coming up with new content ideas and for turning your ideas into published content on a regular basis.

In this tutorial, we have described a simple, inexpensive, and effective system you can use to store, plan, and organize your content ideas.

Here are the steps again:

  1. Jot your ideas down on a writing pad or phone memo app as soon as new ideas present themselves to you.
  2. Add your ideas to a content planning tool like TreePad that lets you store, organize, prioritize, and add research notes and additional information.
  3. When you are ready to create a draft article, blog post, or video/audio script, use a plain text editor like Notepad, TextEdit, or NoteTab to flesh out your content idea without distractions.
  4. After your draft content has been written, create a new WordPress post or page and paste your content in, then format it using the WordPress Visual Content Editor. Save it as a draft in WordPress until you are ready to publish it.
  5. After you are done editing your content and have checked it for spelling and grammatical errors (use a tool like Grammarly), publish your content.

Additional Resources

As your content production needs grow, consider installing a WordPress editorial plugin to help you plan, manage, and schedule your content. To learn more about different plugins you can use, see the tutorial below:

If you need help coming up with new content ideas for your website or blog, check out our content creation guide below:

We hope that you have found the above information useful. Now you have a simple, inexpensive, and effective system for storing, planning, organizing and turning your content ideas into published content.

How To Store, Plan And Organize Your Content Ideas

(Source: Pixabay)

In addition to original images and screenshots used in this article, these images were also sourced from Pixabay: New Idea, Inspiration Strikes, Draft Content, Content Summary


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Content Marketing With WordPress – Fast Content Idea Generation Tools

Stuck for content ideas for your posts and articles? Then check out these great content idea generation tools …

Content Marketing With WordPress - Tools For Generating Content Ideas FastThis tutorial is part of our tutorial series on content marketing and web content creation. Subscribe to our FREE content creation course to learn how to come up with endless new content ideas for your website or blog.


Tools For Generating Content Ideas Quickly

If you are stuck for content ideas for your website, blog, or social media post and articles, headlines, etc., check out the useful content idea generation tools below. Most of the tools listed below are free and will help you come up with content ideas very quickly … - Content Idea Suggestion Tool

( – Content Idea Suggestion Tool)

According to the developers, this tool was created to provide content, creative, PR, and SEO marketers with a search insight tool that better utilizes the auto suggest results provided by Google & Bing to uncover the motivations & emotions of people entering search queries and provide users with a richer starting point for content ideas.

To use this tool, visit, then enter a keyword in the search field and select a language from the drop-down menu …

Enter a keyword

(Enter a keyword)

Click on the ‘Get Questions’ button …

Click the button

(Click the button)

The tool will create a new report with visual graphics and a list of alphabetical results …

A report is generated with a list of results

(A report is generated with a list of results)

The alphabetical list report generated by the tool contains clickable links to Google’s Search tool, allowing you to further explore results for selected keyword phrases …

Content ideas - alphabetical list

(Content ideas – alphabetical list)

Images can be saved to your hard drive  …

Save images to your hard drive

(Download images to your hard drive)

You can also export results in CSV format …

Export reports to a CSV file

(Export results to a CSV file)

The tool can be used to generate ideas in different languages …

Generate content ideas in different languages

(Generate content ideas in different languages)

You can also view recent searches made by other users …

View reports generated by other users

(View reports generated by other users)

To access the tool, go here:

Hubspot’s Blog Ideas Generator

Hubspot's Blog Ideas Generator

(Hubspot’s Blog Ideas Generator)

Hubspot’s Blog Ideas Generator is another great tool for coming with content ideas quickly.

Enter your keywords and click on the button …

Enter your keywords

(Enter your keywords)

And the tool will generate a list of content topics for your articles and posts …

Content Topic Ideas

(Content Topic Ideas)

To access this tool, go here: Hubspot’s Blog Ideas Generator

Portent’s Content Idea Generator

Portent's Content Idea Generator

(Portent’s Content Idea Generator)

Portent’s Content Idea Generator is a cool-looking tool or generating content headline ideas.

Enter your keywords and click the arrow …

Enter you keywords

(Enter your keywords)

And a headline idea for your topic will be instantly generated …

Your headline idea is generated

(Your headline idea is generated)

To access this tool, go here: Portent’s Content Idea Generator

Fresh Title – Headline Builder


(FreshTitle Headline Builder)

FreshTitle lets you instantly discover hundreds of highly responsive headlines and post titles for all of your content.

With Fresh Title, you simply enter any niche keywords you want (e.g. app development, sports photography, green living, etc.) and Fresh Title’s built-in method returns over 800 pre-optimized and proven headlines with a single click that you can copy and paste into your content.

Fresh Title Headline Generator Gives You One-Click Access To Thousands Of Proven Headlines

(Fresh Title Gives You One-Click Access To Thousands Of Compelling Headlines)

As well as entering niche keywords into the software, you can answer a few simple questions and the tool will deliver you an additional 125 detailed and more finely optimized titles that are also proven to convert.

To learn more about this tool, see this tutorial or go here: FreshTitle



Headlinr is a Google Chrome browser extension that lets you quickly generate ideas for new blog posts and articles, Facebook posts, email headlines, sales copy, and more …

Generate blog post ideas quickly

(Generate blog post ideas quickly)

Headlinr runs on Google Chrome. The FREE version of this extension generates over 30 headline formulas displayed randomly based on the keyword you enter. The PRO upgrade provides over 1,000 headline swipes, 315+ headline formulas, and lets you create your own headlines and swipes, add and store your own headline templates, blog post ideas and swipes, and more.

For more information, go here: Headlinr




BuzzSumo is a powerful content marketing and market research tool that lets you analyze what type of content is popular with readers on the web and social media.

You can also use the free version of this tool to generate content ideas quickly. Just enter your keyword into the search field and click ‘Go’ …

Enter your keywords

(Enter your keywords)

BuzzSumo brings you a list of results …

BuzzSumo search results

(BuzzSumo search results)

If you’re just after some quick content ideas, the FREE version of the tool should be fine. The PRO version of the tool gives you access to all search results and much more information (e.g. backlinks, social engagement, key influencers, etc.)

For more information, go here: BuzzSumo

Google Trends

Google Trends

(Google Trends)

Google Trends is not only another valuable tool for performing market research and seeing what topics are currently trending but also for generating timely content ideas.

To explore trends and generate ideas for your topic, enter a keyword into the search tool and press ‘Enter’ …

Enter your topic

(Enter your topic)

This brings up your results. If you want, you can also use the tool to explore how the topic is trending in areas like Google News, Google Shopping, YouTube, etc.

Google Trends Results

(Google Trends Results)

Scroll down the screen to the ‘Related Queries’ section to see what search queries are currently popular on Google …

Google Trends - Related Queries

(Google Trends – Related Queries)

Click on ‘Related Topics’ to see what topics are popular right now This provides valuable information that can help you research your ideas further.

Google Trends - Related Topics

(Google Trends – Related Topics)

Google Trends also lets you see which way your topic idea is trending …

To learn more, go here: Google Trends

Hopefully, the above tutorial has given you a number of useful and inexpensive tools that you can use to generate great content ideas quickly. For more great content generation ideas and content generation tools, subscribe to our FREE 120-Lesson Content Creation Course by entering your details in the form below …

For additional tutorials in our series on content marketing with WordPress, go here:


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