Social recommendations like Facebook shares, +1s on Google+, etc. are called social signals.
Social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm for several years now.
Note: Google encourages website owners to build their brand on social media as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s own web spam team has stated that Google takes a cautious approach when it comes to social media, as so many things change quickly on social media. Without a perfect ‘map,’ Google is understandably reticent to assign more importance to social signals over other aspects of their search algorithm. In summary, Google’s strategy is to “wait and see” how things develop over time, as websites that provide real value develop longevity, trust and authority, and these are the websites that Google naturally wants to display higher in its search results.
Social Signals – Which Social Sites Matter?
Social sites that search engines look to for measuring social signals include:
With almost 2 billion monthly active users, Facebook is the most dominant social network on the planet. It has been estimated that an average post can reach over 100,000 users, so even if no one seems to be buying your products or services on Facebook, don’t be quick to dismiss the power of leveraging Facebook, as Google uses social data and information from Facebook when determining your search rankings. In fact, Facebook seems influence website rankings more than other social media sites, like GooglePlus and Twitter.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over half a billion tweets sent out every single day. Twitter plays a significant role as a global influencer online and places great emphasis on tweeting posts that provide great value to followers over the amount of tweets sent …
(Over 500 million tweets are sent every day. Source: InternetLiveStats.com)
Google’s own social networking site naturally carries great authority online, even if it has not reached the same level of growth and take up as Facebook and Twitter.
(More people are interacting socially on Google+ every year. Source: Internet Live Stats)
In addition to the big 3 listed above, there are a number of other social media networks worth paying attention to, like Pinterest, LinkedIn, Reddit, Digg, and StumbleUpon.
(A number of social media sites provide important signals to search engines that could affect your rankings)
Social Signals – Which Ones Should You Pay Attention To?
Social signals tracked by search engines include:
- Facebook – e.g. how many Facebook comments, likes, and shares you have, growth rate of shares and likes, etc.
- Twitter – e.g. how many tweets and retweets a web page has, the number of people sending a tweet, trending topics, etc.
- Google+ – e.g. who is following you (high profile users), how many people are following you, number and authority of +1s, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, comments on Reddit, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious factors that can influence search rankings. These include positive and undesirable factors, such as improving clickthrough rate [positive], and whether your site is deemed to be of low quality by site reviewers [negative].
As a website owner, it’s not only important to find ways to develop your social media presence, but also to be able to track and analyze social signals in order to improve your business results.
(Using social media can improve your results online)
Monitoring social media activity allows you to gain insights into your brand’s online visibility on social media, spot market opportunities, take preventative measures if you detect negative comments or feedback by dissatisfied customers, spy on the competition, and measure the impact of your marketing campaigns. It can also provide vital information about emerging trends and what consumers and clients are thinking about specific products, brands, topics, or businesses.
As a business intelligence tool, the ability to monitor social activity on social media channels like blogging, internet forums, news sites, micro-blogging platforms like Twitter, Tumblr, etc., message boards, video/photo sharing sites, and user-generated content (UGC) is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various people including online reputation management companies, market researchers, marketing professionals, social media marketing agencies, professional sales reps, and social engagement and community personnel. Typically, many small businesses don’t have the budget to pay a media monitoring service to continually track their coverage in the and actively monitor their online reputation.
Fortunately various service providers have made available a range of tools to facilitate the active tracking of a variety of social media channels, allowing you to identify and even predict what consumers are saying about your products or brand allowing you to respond proactively to conversations and interact with online users in a timely fashion.
We have written a comprehensive article where we explore a number of social media measurement tools and technologies that are worth checking out and knowing about. For more details, go here:
(Are you tracking your social signals effectively?)
In this article, we review a simple plugin for WordPress users for tracking social media signals and increasing your social media influence.
Social Metrics Pro – Social Media Analytics Plugin
Social Metrics Pro is an easy-to-install social media analytics plugin for WordPress that is designed to help you grow your social media influence in an uncomplicated way. It is built on a simple concept – SocialMetricsPro tracks and measures how each signal is performing and displays either a green or red indicator. The site owner’s goal is simple … convert more reds into greens.
(A system that any website owner can follow … turn reds into greens!)
Colors indicate relative popularity. Posts that receive the most shares show up green. Posts with low social media activity show up amber and red.
The developers of Social Metrics Pro tested their plugin on a network of 2,000+ sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. From these tests, they were able to notice a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to Social Metrics Pro developers, focusing on improving your social marketing can result in higher search rankings, more web traffic and increased revenue!)
Go here to learn more about this plugin:
Here are just some of the many benefits and advantages of using Social Metrics Pro to track Tweets, Likes, Pins, +1s and more from your WP Dashboard on your web site:
Fast And Easy To Install And Set Up. Be Up And Running In Minutes.
Social Metrics Pro is very easy to install. Simply upload it to your Plugins folder via your WP admin user area and activate.
Really Simple To Use
As mentioned earlier, the site owner’s job is to convert reds into greens. The plugin tracks and measures social signals the way Google sees it so you know where to invest more effort and which social marketing campaigns need to be better optimized.
Track Only Social Signals From Social Networks You Care About
SocialMetricsPro allows you to centrally track and monitor social media activity from social networks like Google+, Facebook, Twitter, Digg, LinkedIn, Pinterest, and StumbleUpon.
SocialMetricsPro lets you easily answer questions like:
- Which social media networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With SocialMetricsPro, all of this information can be accessed with just one click.
(SocialMetricsPro constantly monitors social signals from the social media sites that you care most about!)
Social Metrics Pro offers WordPress users with many unique features. Here are a few:
- Fast and simple to install and set up. Ready to go to work in minutes.
- Widgets & Extensions Ready. You can extend the plugin’s functionality using built-in and external widgets. View the latest stats from your WP admin bar, display popular content on your blog sidebar or anywhere in your site using point-and-click widgets.
- 1-click upgrades. Update SocialMetricsPro in a single click via the WordPress Updates page, or update the manually manually. You can also opt to receive an email notification whenever new versions are released.
- Minimal usage of resources. Metric reports are generated in seconds, consuming minimal server resources. Report generation also includes the amount of time used to retrieve the information and the server memory consumed when gathering and compiling the data.
Additional plugin features include:
- Sorting, Searching & Filtering Features: Social Metrics Pro allows you to sort and filter information as you like. You can perform keyword searches to study topic-related posts, and even filter the results by publishing date, category, post type, or by post authors.
- Export Data: You can export and plot filtered data and custom queries in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(SocialMetricsPro is really simple to use … just turn all red squares into greens!)
Testimonials From Customers
Here are some of the testimonials and comments users have submitted regarding SocialMetricsPro:
”As with any cool plugin, it solves a very simple problem – how to view how well your WordPress posts are being promoted.” Adam Small, Marketing Tech Blog
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
Social Metrics Pro comes with a step-by-step guide containing useful advice on how to optimize your site for social media success (i.e. how to turn reds into greens).
SocialMetricsPro Plugin Support
Social Metrics Pro is well-supported, and comes with free lifetime updates and support, backed by a no-risk, 60-day, full refund guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site License – This license allows you to set up Social Metrics Pro on a single domain. Includes free lifetime upgrades and support. Price = $27.00 (one-time).
- Multiple Sites License Edition – This license option enables you to use SocialMetricsPro on unlimited websites that you own. Cost includes free lifetime upgrades and support. Price = $47.00 (one-time).
Note: The price of the SocialMetricsPro product depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this content was published. This may or may not be the actual pricing set by the product author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Install The Product
As mentioned earlier, with the increased importance of social media sites like Facebook and Twitter, search engines like Google and Bing now take into account various social signals when determining a site’s ranking.
No website owner can afford to ignore the importance of social media. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social media marketing campaigns and shows you where to direct your efforts in order to improve your results.
Social Metrics Pro is an ideal tool for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more right from your WordPress admin area.
Get Social Metrics Pro if you own or manage WordPress sites and would like to shorten your social media marketing learning curve.
For more information, visit the plugin website: SocialMetricsPro – Social Media Analytics Plugin