Social interactions like Facebook comments, Twitter mentions and retweets, etc. are called social signals.
With the rising importance of social sites like Facebook and Twitter, search engines like Bing and Google now take into account various social signals to help determine website ranking.
Note: Google encourages website owners to build their social presence as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social media, as social trends and relationships tend to change too quickly to fully map out. Without a full ‘map,’ Google is understandably reticent to assign too much importance to social signals over other aspects of their search algorithm. In summary, Google’s strategy is a sensible one - “wait and see” how things develop over time, as sites that provide real value develop longevity, trust and authority, and these are the websites that Google naturally wants to rank higher in its search engine.
Social Signal Sources
Social media sites that search engines like Google and Bing look to when measuring social signals include:
With over 1.5 billion active users, Facebook is the most influential social media community in the world. It has been estimated that one great post can reach up to 150,000 users, so even if it seems like Facebook is not driving droves of customers to your website, you should not be quick to dismiss the power of leveraging Facebook, as Google processes data and information from Facebook to help determine your search rankings. In fact, research shows that Facebook seems to have the most influence on search engine rankings of all social media sites.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over 500 million tweets sent out each day. Twitter plays a significant role as a global influencer on the cybersphere and places great importance on tweeting posts that provide great value to readers over the number of tweets sent …
(Over half a billion tweets are sent each day. Source: InternetLiveStats.com)
Google’s own social media site naturally carries great authority online, even if it is still a fledgling social community compared to sites like Twitter and Facebook.
(More people are starting to interact socially on Google+ each month. Source: InternetLiveStats.com)
In addition to the big three social sites listed above, there are a number of other sites that should not be ignored, such as Pinterest, LinkedIn, Reddit, StumbleUpon, and Digg.
(A number of social sites provide important signals that can affect your search engine rankings)
Social Signals – Which Ones Should You Be Paying Attention To?
Social signals tracked by search engines like Google and Bing include:
- Facebook – e.g. how many Facebook shares, comments, and likes you have, growth rate of shares and likes, etc.
- Twitter – e.g. tweets and retweets, the authority of the person tweeting, trending topics, etc.
- Google+ – e.g. who is following you (influential users), how many followers on Google+ your site page has accrued, amount and authority of +1s, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, comments on Digg, etc.
- Other signals – In addition to the above, there are other not so obvious social media-related signals that can influence search rankings. These include desirable and negative factors, such as age and authority of your social media account [positive], and whether your site is deemed to be irrelevant by other users [negative].
As a business owner, it’s important to not only find ways to develop your social media presence, but also to be able to track and analyze your social media in order to improve your business results.
(Use social media to help improve your results online)
Monitoring social media activity allows you to gain insights into what people are saying about your brand, company, or products on social media, assess competitor activity, be alerted to disasters, measure the impact of your marketing campaigns, and spot potential opportunities for engagement. Additionally, social media monitoring can also provide valuable information about emerging trends and what clients and consumers are thinking about specific topics, brands, businesses, or products.
As a tool for business intelligence, the ability to track social media is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by a cross-section of people including marketing professionals, market researchers, online reputation specialists, social media marketing agencies, social engagement and community personnel, and professional sales reps. Typically, smaller businesses don’t have the budget to pay a media monitoring service to track their coverage in the media.
Fortunately many service providers have created tools and solutions to facilitate the tracking of a variety of social media channels, enabling companies to track what customers, competitors, critics, and supporters are saying about their brands or products so they can respond to conversations and engage with online users in various social media platforms.
To learn more about social media tracking tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that affect your business, etc, see what online conversations are taking place that could affect your business,etc, refer to this article:
(Are you monitoring your social signals effectively?)
This article explores a simple, yet highly effective social media monitoring plugin for WordPress and growing your social media influence.
Social Metrics Pro – Social Media Analytics Plugin
SocialMetricsPro is an easy-to-use social media analytics plugin for WordPress that is designed to help you grow your social media influence online in an uncomplicated way. It is built on a simple premise – the system measures how each signal is performing and returns either a green or red indicator. The site owner’s job is to turn all the red squares into greens.
(SocialMetricsPro provides a system that any website owner can follow … simply turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics. Posts that receive the most shares show up green. Posts with low social media activity display amber and red.
The developers of Social Metrics Pro tested their plugin on a network of over two thousand websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. From these tests, they were able to notice that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.
(According to the plugin developers, focusing on improving your social media marketing campaigns can result in better search engine rankings, increased web traffic and more revenue!)
Learn more here:
Benefits Of Using Social Metrics Pro
Here we have listed just a few of the benefits and advantages of using SocialMetricsPro to track Likes, Tweets, +1s, Pins and more right from your WP Dashboard on your web site:
Quick And Simple To Install And Set Up. Be Up And Running In Very Little Time.
SocialMetricsPro is very easy to install. Just upload a zip file that contains the plugin files to your Plugin folder via your WordPress administrator account and activate.
Very Simple To Use
As mentioned earlier, your goal is to convert more reds into greens. SocialMetricsPro tracks and measures social media signals so you know where to apply more effort and where to optimize.
Track Only Signals You Care About
Social Metrics Pro lets you track and monitor social media activity across leading social networks like Facebook, Google+, Twitter, LinkedIn, Pinterest, StumbleUpon, and Digg directly from your WP admin area.
Social Metrics Pro lets you easily answer questions like:
- Which social media networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With Social Metrics Pro, all this information can be accessed with a single click.
(SocialMetricsPro actively monitors the social media sites that you care most about!)
SocialMetricsPro offers site owners with many unique features. Below we have listed a few:
- Quick and easy to install and implement. Be up and running in minutes.
- SocialMetricsPro Is Widgets And Extensions Ready. You can extend the plugin’s functionality using external and built-in widgets. Access the latest information right on your WordPress admin bar, add socially popular content to your sidebar or anywhere in your site using widgets.
- One-click upgrades. Update Social Metrics Pro in one click via the WordPress Updates screen, or update it manually. You can also opt to receive an email notification whenever new versions are released.
- Minimal server resources use. Reporting is fast, using very little hosting resources. The tool also displays the amount of time it took to retrieve the information and the server memory used to gather and compile the data.
Additional features include:
- Sorting, Searching And Filtering Features: Social Metrics Pro allows you to sort, search and filter the information as you like. You can perform keyword searches to study topic-related posts, and even filter the results by post authors, publishing date, category, or post type.
- Export Data To Excel: You can export and plot data in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to the spreadsheet application of your choice.
(SocialMetricsPro is very simple to use … just convert all the reds into greens!)
Here are a few of the testimonials that plugin customers have written about Social Metrics Pro:
”Our entire marketing strategy relies on social media. Each post on the site has viral potential, but we needed one place to see which social networks are performing the best for us…We went ahead and got the PRO Version of Social Metrics.” Syed Balkhi, Founder of List25 and WPBeginner.com
”I give Social Metrics a big thumbs up and I recommend it to anyone who’s serious about tracking their social sharing analytics.” James Johnson, Senior Editor at The Inquisitr
SocialMetricsPro Plugin – Useful Tips
A practical, step-by-step guide on how to optimize your site for social media success (i.e. how to turn reds into greens) is also included.
SocialMetricsPro Plugin Support
The software is well-supported, and users get lifetime upgrades and new releases for free with their purchase, backed by a no-risk, 60-day, complete money-back guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site License – This option lets you configure SocialMetricsPro on one domain only. Includes free lifetime updates and support. Price = $27.00 (one-time).
- Multiple Sites Licensing – This allows you to install Social Metrics Pro on all web sites that you own. Includes free lifetime updates and free support. Cost = $47.00 (one-time).
Note: Price details for SocialMetricsPro can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product sells for the pricing shown above. This may or may not be the actual pricing set by the plugin developer when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Plugin Information
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Get The Product
As mentioned earlier, Google has been tracking social signals as part of its ranking algorithm.
No website owner can afford to ignore how important social media is to their online success. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social marketing strategy and guides you how to direct your efforts in order to improve your results.
SocialMetricsPro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more right from your WP admin area.
We recommend getting Social Metrics Pro if you own or manage WordPress sites and would like to measure your social media marketing results professionally.
For more details, check out the plugin here: Social Metrics Pro – Social Media Analytics Plugin For WordPress