Social interactions like Facebook comments, +1s on GooglePlus, etc. are called social signals.
With the increase in importance of social media sites like Facebook and Twitter, search engines have started taking into account social signals when determining website ranking.
Note: Google encourages businesses to build their brand on social media as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social signals, as so many things change quickly on social media. Without a full ‘map,’ Google is understandably reticent to assign more importance to social signals over other aspects of their search algorithm. In summary, Google’s strategy is a sensible one - “wait and see” how things develop over time, as sites that provide true value tend to develop longevity, trust and authority, and these are the websites that Google naturally wants to display higher in its search results.
Social Signal Sources
Social sites that search engines like Google and Bing look to for measuring social signals include:
With over 1.5 billion active users, Facebook is the most influential social community on the planet. Research shows that one great post on Facebook can reach up to 150,000 users, so even if no one seems to be buying your products or services on Facebook, don’t be quick to dismiss the importance of Facebook in your business strategy, as Google uses data and information from Facebook when determining your search rankings. In fact, research shows that Facebook seems to have the most influence on search engine rankings of all social media sites.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over half a billion tweets sent out each day. Twitter has a significant amount of influence online and places great emphasis on the authority of tweets posted to readers over the number of tweets sent …
(Over 500 million tweets are sent each day. Source: InternetLiveStats.com)
As Google’s own social site, GooglePlus naturally carries great authority online, even if it has not reached the same level of growth and take up as Facebook and Twitter.
(More people are starting to interact socially on GooglePlus each year. Source: Internet Live Stats)
In addition to the big 3 listed above, there are a number of other social sites worth paying attention to, such as Pinterest, LinkedIn, Reddit, Digg, and StumbleUpon.
(A number of social media sites provide important signals that can affect your search rankings)
Social Signals – Which Ones Should You Pay Attention To?
Search engines like Google and Bing track various social signals, including the following:
- Facebook – e.g. how many Facebook comments, likes, and shares a person has, growth rate of likes and shares, etc.
- Twitter – e.g. how many tweets and retweets your site has, how influential the person tweeting is, trending topics, etc.
- Google+ – e.g. who is following you (high profile users), how many people are following you, amount of adds and shares, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious signals that can influence search engine rankings and traffic. These include positive and negative factors, such as improving clickthrough rate [positive], and whether your site is deemed to be irrelevant by site reviewers [negative].
As a website owner, it’s important to not only grow your social media presence, but also to be able to monitor and analyze social marketing performance in order to improve your business results.
(Use social media to improve your business results)
Social media monitoring allows you to gain insights into your brand’s online visibility on social media, measure the impact of your marketing campaigns, assess competitor activity and market dominance, spot market opportunities, and help you take preventative measures if you detect negative comments or feedback by dissatisfied users. It can also provide you with valuable data about emerging trends and what clients and consumers think about specific products, businesses, topics, or brands.
As a business intelligence tool, social signal monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by various people including marketing professionals, market research, online reputation management (ORM) specialists, sales teams, social engagement and community personnel, and agencies. Typically, small businesses don’t have the budget to pay a social media monitoring service to continually track their coverage in the and actively monitor their online reputation.
Fortunately different technology providers have developed a range of affordable and even free tools that facilitate the monitoring of a variety of social media channels, allowing companies to identify consumer behavior around their products or brands allowing them to react to conversations and engage with online users in a timely fashion.
We have written a comprehensive article about social media measurement tools that will help you manage, measure, and analyze your social media marketing initiatives here:
(Are you searching for an effective way to measure social signals?)
This article explores a simple, yet effective WordPress plugin for monitoring social signals and improving your social media exposure.
SocialMetricsPro – Social Analytics WordPress Plugin
SocialMetricsPro is an easy-to-install social media analytics plugin for WordPress that is designed to make improving your social media exposure uncomplicated. It is built on a simple premise – SocialMetricsPro tracks and measures how each signal is performing and returns either a red or green indicator. The site owner’s job is simple … change more red squares into greens.
(Social Metrics Pro provides a standard operating procedure that any user can follow … turn all the reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics. Posts that get shared the most show up green. Posts with low social media activity show up amber and red.
The developers of Social Metrics Pro tested their plugin on a network of over two thousand websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. According to the plugin developers, they noticed a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.
(According to the plugin developers, focusing on improving your social media marketing can result in higher search rankings, more web traffic and an increase in revenue!)
For more details go here:
Below we have listed just a few of the benefits of using SocialMetricsPro to track Tweets, Likes, Pins, +1s and more from your WordPress Dashboard on your site:
Fast And Easy To Install And Implement. Be Up And Running In Minutes.
SocialMetricsPro is quite easy to install. Simply upload the plugin file to your Plugins folder via your administrator section and activate.
Simple To Use
As mentioned earlier, your goal is to turn all the reds into greens. Social Metrics Pro tracks and measures social media signals so you know where to invest more effort and which campaigns need to be better optimized.
Track The Signals You Care About
SocialMetricsPro lets you monitor social media activity from networks like Twitter, GooglePlus, Facebook, StumbleUpon, Pinterest, Digg, and LinkedIn.
SocialMetricsPro lets you easily answer questions like:
- Which social media networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which of my posts are the most popular on social media?
- And more …
With SocialMetricsPro, all of this information can be accessed with just one click.
(SocialMetricsPro actively monitors social signals from the social sites that you care most about!)
Social Metrics Pro provides many features to WordPress users. Below we have listed just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- SocialMetricsPro Is Widgets & Extensions Ready. You can extend the plugin’s functionality using built-in and external widgets. Access updated stats from your WordPress admin bar, add popular content to your sidebar or anywhere in your site using point-and-click widgets.
- One-click upgrades. Update the plugin with one click via the WordPress Updates page, or update it manually. You can also opt to receive an email notification when new versions are released.
- Minimal use of server resources. The plugin can generate social metrics reports in seconds, consuming little server resources. Reports also display the amount of time spent retrieving the information and the server memory consumed when gathering data.
Additional features include:
- Sorting, Searching And Filtering Features: Social Metrics Pro lets you sort, search and filter the information as you like. You can perform keyword searches to study posts related to certain topics, and even filter the results by publishing date, post type, category, or by post authors.
- Export Data: You can export data to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to the spreadsheet application of your choice.
(SocialMetricsPro is really simple to use … just convert reds into greens!)
Here are a few of the testimonials and comments that users have written about Social Metrics Pro:
”Our entire marketing strategy relies on social media. Each post on the site has viral potential, but we needed one place to see which social networks are performing the best for us…We went ahead and got the PRO Version of Social Metrics.” Syed Balkhi, Founder of List25 and WPBeginner.com
“Social Metrics Takes WordPress Stats to the Next Level.” Lorraine Ball, Creative Director, Roundpeg
A practical, step-by-step guide containing useful advice on how to optimize your social media strategy (i.e. how to turn reds into greens) is also included.
The plugin is well-supported, and users get lifetime software updates and new releases for free with their purchase, backed by a risk-free, sixty-day, 100% refund guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site License – This allows you to run SocialMetricsPro on a single web site. Cost includes free lifetime updates and free support. Cost = $27.00 (one-time).
- Multiple Sites License – This lets you install Social Metrics Pro on multiple sites that you own. Includes free lifetime updates and support. Price = $47.00 (one-time).
Note: Current pricing for the product depends on whether there are any promotions or limited-time special offers. Presently, the software sells for the prices shown above. This may not be the actual pricing set by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
SocialMetricsPro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Install This Product
As mentioned earlier, with the growth of social sites like Twitter and Facebook, search engines like Bing and Google have started taking into account various social signals to help determine a site’s ranking.
No website owner can afford to ignore how important social media is to their online success. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives WordPress users immediate feedback on the success of their social media marketing strategy and shows them where to improve their results.
Social Metrics Pro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WordPress admin area.
We recommend getting this plugin if you own or manage WordPress sites and would like to save money on outsourcing your social marketing campaigns or train your staff to manage your campaigns inhouse.
To learn more, check out the plugin here: SocialMetricsPro – Social Analytics For WordPress