Social recommendations like Twitter mentions and retweets, Facebook comments, etc. are called social signals.
With the rising importance of social media sites like Twitter and Facebook, search engines like Google and Bing have started taking into account social signals when determining website ranking.
Note: Google encourages website owners to build their brand on social media as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social signals, as social trends and relationships can change at a moment’s notice. Without a perfect ‘map,’ Google is understandably reticent to assign more importance to the social sphere over other aspects of their search algorithm. In short, Google’s strategy is a sensible one - “wait and see” how things develop over time, as websites that provide real value tend to develop longevity, trust and authority, and these are the sites that Google wants to rank higher in its search engine.
Social Signals – Which Sites Matter?
Social sites that search engines like Google look to for measuring social signals include:
With almost 2 billion monthly active users, Facebook is the most dominant social media community on the planet. It has been estimated that one great post can reach over 100,000 users, so even if no one seems to be buying your products or services on Facebook, you should not be quick to dismiss Facebook as an important part of your business strategy, as Google processes data and information from Facebook to help determine your search rankings. In fact, research indicates that Facebook seems influence search engine rankings more than other social media sites, like Twitter orGooglePlus.
(Number of monthly active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over half a billion tweets sent out each day. Twitter has a significant amount of influence on the cybersphere and places great importance on the authority of tweets posted to readers over the number of tweets sent …
(Over 500 million tweets are sent each day. Source: InternetLiveStats.com)
Google’s own social site naturally carries a significant degree of authority online, even if it is still a fledgling social community compared to sites like Twitter and Facebook.
(More people are interacting socially on Google+ each day. Source: InternetLiveStats.com)
In addition to the big 3 listed above, there are a number of other social media networks worth paying attention to, like Pinterest, LinkedIn, StumbleUpon,Reddit, and Digg.
(Social media sites provide important signals to search engines that could affect your rankings)
Social Signals – Which Ones Should You Pay Attention To?
Search engines like Google and Bing track a number of social signals, including the following:
- Facebook – e.g. how many Facebook comments, likes, and shares a person has, growth rate of likes and shares, etc.
- Twitter – e.g. how many tweets and retweets your web page has, the number of people sending a tweet, trending topics, etc.
- GooglePlus – e.g. who is following you (influential users), how many followers on GooglePlus your web page has accrued, number and growth rate of +1s, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Digg, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious social media-related signals that can indirectly influence search traffic. These include positive and negative factors, such as improving clickthrough rate (CTR) [positive], and whether your site is deemed to be of low quality by visitors [negative].
As a website owner, it’s not only important to develop your presence on major social networking websites, but also to be able to monitor, measure and analyze your social media campaigns in order to improve your business results.
(Using social media can improve your business results)
Tracking social media activity allows you to gain insights into what people are saying about your brand, company, or services on social media, spy on your competitors, measure the impact of campaigns, help you take preventative measures if you detect negative comments or feedback by dissatisfied users, and spot new opportunities for engagement. It can also provide vital information about emerging trends and what consumers and clients think about specific brands, products, topics, or businesses.
As a business intelligence tool, being able to track social activity on social media is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by a cross-section of people including digital reputation management companies, market research, marketing teams, social media marketing agencies, social engagement and community personnel, and professional sales reps. Typically, small businesses do not have the budget to pay a media monitoring service to track their coverage in the media.
Fortunately a number of service providers have developed a range of tools to facilitate the monitoring of a variety of social media channels, allowing you to identify and even predict consumer behavior around your products or brand allowing you to respond to conversations and interact with consumers in a timely manner.
Go here if you would like to learn more about social media monitoring tools that will help you keep track of online trends, monitor competitor activity, see what conversations are taking place online that could affect your business, etc, see what online conversations are taking place that could affect your business,etc:
(Are you looking for an effective way to monitor your social signals?)
This article discusses a simple, yet highly effective plugin for WordPress-driven sites for tracking social signals and increasing your social media influence.
Let’s Review …
SocialMetricsPro – Social Media Analytics For WordPress
Social Metrics Pro is an easy-to-use social media analytics WordPress plugin that is designed to make increasing your social media influence online uncomplicated. It is built on a simple premise – Social Metrics Pro measures and tracks how each signal is performing and displays either a red or green indicator. The site owner’s objective is to turn all the reds into greens.
(A system that any user can operate … turn all the reds into greens!)
Colors indicate relative popularity. Posts with highest number of shares are colored green. Posts with low social media activity display amber and red.
The developers of SocialMetricsPro tested their plugin on a network of over two thousand sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. From these tests, they were able to notice that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to Social Metrics Pro developers, improving your social media marketing campaigns can significantly impact your search engine rankings, web traffic and revenue!)
Go here to learn more:
Below are just a few of the benefits and advantages of using SocialMetricsPro to track Likes, Tweets, Pins, +1s and more directly from your WP Dashboard on your website:
Fast And Easy To Install And Implement. Ready To Go To Work In Minutes.
SocialMetricsPro installs just like every other WP plugin. Simply upload the plugin file to your Plugin folder via your administrator account and activate.
Very Simple To Use
As mentioned earlier, your goal is to change all red squares into greens. The plugin tracks and measures social media signals the way Google sees it so you know which social campaigns require more effort and where to optimize.
Choose Only Social Signals From Social Networks You Care About
SocialMetricsPro provides a powerful dashboard to track and monitor social media activity from social networks like Twitter, GooglePlus, Facebook, Pinterest, LinkedIn, Digg, and StumbleUpon.
SocialMetricsPro helps you get answers to questions like:
- Which social networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With Social Metrics Pro, all of this information is available on-demand, with just one click.
(Social Metrics Pro actively tracks the sites that you care most about!)
Social Metrics Pro offers WP users with a number of features. Here are some:
- Fast and simple to install and use. Be up and running in minutes.
- Widgets & Extensions Ready. You can extend its functionality using external and built-in widgets. Access the latest information right on your WordPress dashboard, display social content on your sidebar or anywhere in your site using point-and-click widgets.
- 1-click upgrades. Update the plugin in a single click via the WordPress Updates screen, or update it manually. You can also opt to receive an email notification whenever new plugin updates are released.
- Utilizes very little resources. Metric reports are generated very quickly, consuming little hosting resources. Report generation also displays the amount of time used to retrieve information and the server memory used to gather data.
Additional features include:
- Sort, Search And Filter Features: Social Metrics Pro lets you sort, search and filter data however you like. You can perform keyword searches to study topic-related posts, and even filter the results by category, post type, post authors, or by publishing date.
- Export Data To Excel: You can export and plot data in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(Social Metrics Pro is really simple to use … just turn all red squares into greens!)
Here are a couple of the testimonials users have published about the Social Metrics Pro plugin:
“Social Metrics Pro is the essential plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. When we work with our clients such as T-Mobile, the .Me domain name registry and others, Social Metrics Pro is the plugin we use to create reports as well as keep track on each bit of content to optimize it for future performance.” Ivan Brezak Brkan, Editor of Netokracija.com, TechCrunch EU Contributor
“Social Metrics Takes WordPress Stats to the Next Level.” Lorraine Ball, Creative Director, Roundpeg
SocialMetricsPro includes a practical guide containing useful advice on how to optimize your social media strategy (i.e. how to turn reds into greens).
Social Metrics Pro Plugin Support
SocialMetricsPro is well-supported, and users get lifetime software upgrades and new releases for free with their purchase, backed by a no-risk, 60-day, full refund guarantee.
Product License Pricing
SocialMetricsPro plugin is available in two editions:
- Single Site Licensing – This license enables you to use SocialMetricsPro on one website only. Price includes free lifetime upgrades and free support. Cost = $27.00 (one-time).
- Unlimited Sites License – This license option lets you activate Social Metrics Pro on all web sites that you own. Includes free lifetime updates and support. Cost = $47.00 (one-time).
Note: Pricing details of the product depends on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the pricing shown above. This may not be the actual price charged by the plugin developer when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Product Information
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Install The Product
As mentioned earlier, with the rise of social sites like Twitter and Facebook, search engines like Bing and Google are now taking into account various social signals to help determine a site’s ranking.
No website owner can afford to ignore the importance of social media. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives you instant feedback on the success of your social marketing campaigns and guides you where to direct your efforts in order to improve your results.
Social Metrics Pro is ideal for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP admin area.
Get SocialMetricsPro if you own or manage WordPress sites and would like to shorten your path to success with social media marketing.
For more details, check out the plugin here: Social Metrics Pro – Social Media Analytics Plugin