Social recommendations like Twitter mentions and retweets, Facebook comments, likes, and shares, etc. are called social signals.
Social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm since late 2010.
Note: Google encourages website owners to build their social media presence as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s web spam team has stated that Google takes a cautious approach when it comes to assessing social media signals, as social trends and relationships can change at a moment’s notice. Without a reliable ‘map,’ Google is understandably reticent to assign more importance to the social sphere over other aspects of their search algorithm. In summary, Google’s strategy is to “wait and see” how things develop over time, as sites that provide value develop longevity, trust and authority, and these are the sites that Google naturally wants to rank higher in its search engine.
Social Signal Sources
Social media sites that search engines like Google look to for measuring social signals include:
With over 1.5 billion monthly active users, Facebook is the most influential social media community in the world. It has been estimated that an average post can reach up to 150,000 users, so even if no one seems to be buying your products or services on Facebook, you should not be quick to dismiss the power of leveraging Facebook, as Google processes data and information from Facebook to help determine your search rankings. In fact, Facebook seems to have the most influence on search rankings of all social media sites.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second biggest social media site in the world, with over 600 million tweets sent out every single day. Twitter plays a significant role as a global influencer on the cybersphere and places great emphasis on tweeting posts that provide great value to readers over the volume of tweets sent …
(Over half a billion tweets are sent every single day. Source: Internet Live Stats)
As Google’s own social networking site, GooglePlus naturally carries a significant degree of authority online, even if it has not reached the same level of growth and take up as Facebook and Twitter.
(More people are actively using Google+ every week. Source: InternetLiveStats.com)
In addition to the big three social sites listed above, there are a number of other social sites that provide important social signals, like Pinterest, LinkedIn, Reddit, Digg, and StumbleUpon.
(A number of social media sites provide important signals to search engines that could affect your rankings)
Social Signals – Which Ones Should You Pay Attention To?
Social signals tracked by search engines like Google and Bing include:
- Facebook – e.g. how many Facebook shares, comments, and likes you have, growth rate of shares and likes, etc.
- Twitter – e.g. tweets and retweets, how influential the person sending a tweet is, trending topics, etc.
- GooglePlus – e.g. who is following you (influential users), how many people are following you, amount and authority of +1s, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, upvotes on Reddit, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious signals that can influence search engine traffic and rankings. These include desirable and undesirable factors, such as backlinks from authority sites (not as relevant as they once were, but still a factor) [positive], and whether your site is deemed to be of poor quality by other users [negative].
As a website owner, it’s important to not only find ways to develop your social media presence, but also to be able to monitor and analyze social campaigns in order to improve your business results.
(Using social media marketing can improve your results online)
Monitoring social media activity allows you to find insights into what people are saying about your brand, services, or company on social media, measure the impact of campaigns, assess competitor activity and market share, spot opportunities for engagement, and help you take preventative measures against the spread of negative comments or feedback by disgruntled customers. Additionally, monitoring social media can also provide you with vital data about emerging trends and what consumers and clients are thinking about specific brands, topics, products, or businesses.
As a business intelligence tool, being able to track social activity on social media channels like blogging, forums, social networking sites, micro-blogging platforms, discussion boards, video sites, and user-generated content (UGC) is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by a cross-section of groups that include PR staff, marketing teams, market researchers, social engagement and community personnel, sales teams, and social media marketing agencies. Typically, smaller businesses don’t have the budget to pay a social media monitoring service to continually track their coverage in the media.
Fortunately a number of service providers have created tools to facilitate the monitoring of a variety of social media channels, enabling companies to identify consumer behavior around their brands allowing them to react to conversations and engage with consumers in various social media platforms.
We have created a comprehensive article where we explore over 30 social media monitoring tools that are worth knowing about. To learn more, go here:
(Can you measure social signals effectively?)
In this article, we explore a simple, yet highly effective social tracking tool for WordPress and growing your social media influence.
Our Featured WordPress Plugin Is …
Social Metrics Pro – Social Analytics For WordPress
Social Metrics Pro is an easy-to-install social analytics plugin for WordPress that is designed to help users increase their social media presence online in an uncomplicated way. It is built on a simple concept – SocialMetricsPro measures and tracks how each signal is performing and displays either a red or green indicator. Your goal is to turn red squares into greens.
(A standard operating procedure that any website owner can follow … turn reds into greens!)
Colors indicate relative popularity. Posts that receive the most shares show up green. Posts with low social media activity display amber or red.
The developers of Social Metrics Pro tested their plugin on a network of 2,000+ websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. According to the plugin developers, they noticed a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.
(According to Social Metrics Pro developers, focusing on improving your social marketing can can have a dramatic effect on your search rankings, web traffic and revenue!)
Go here to learn more:
Benefits Of Using SocialMetricsPro
Below we have listed just a few of the benefits and advantages of using SocialMetricsPro to track Likes, Tweets, Pins, +1s and more directly from your WP Dashboard on your web site:
Fast And Simple To Install And Set Up. Ready To Use In Very Little Time.
SocialMetricsPro is very easy to install. Simply upload the plugin file to your Plugins folder via your dashboard and activate.
Simple To Use
As mentioned earlier, the site owner’s objective is to change more reds into greens. SocialMetricsPro tracks and measures social media signals the way Google sees it so you know where to put more effort and which ones need to be better optimized.
Track The Signals From Social Networks You Care About
SocialMetricsPro lets you track and monitor social activity across leading social media networks like Facebook, GooglePlus, Twitter, Pinterest, Digg, StumbleUpon, and LinkedIn directly from your WordPress admin area.
SocialMetricsPro lets you easily answer questions like:
- Which social networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With Social Metrics Pro, all this information is available on-demand, with a single click.
(Social Metrics Pro constantly tracks the sites that you care most about!)
Social Metrics Pro Features
SocialMetricsPro provides WordPress users with many features. Below we have listed just some:
- Quick and simple to install and configure. Ready to start using in minutes.
- Social Metrics Pro Is Widgets & Extensions Ready. You can extend its functionality using external and built-in widgets. View the latest information from your WordPress admin bar, display popular content on your blog sidebar or anywhere in your site using point-and-click widgets.
- One-click auto-upgrading functionality. Update SocialMetricsPro with one click via the WordPress Updates screen, or update the manually manually. You can also choose to receive email notifications when a new version is released.
- Minimal use of server resources. The plugin can generate reports in seconds, consuming very little hosting resources. Reports also display the amount of time used to retrieve information and the server memory used to gather and compile the data.
Additional plugin features include:
- Sort, Search & Filter Features: Social Metrics Pro lets you sort and filter the data as you like. You can perform keyword searches to study topic-related posts, and even filter the results by publishing date, post type, category, or post authors.
- Export Data To Excel: You can export data to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(Social Metrics Pro is very simple to use … just change all reds into greens!)
Feedback From Users
Below are some of the testimonials that users have submitted for Social Metrics Pro:
”Our entire marketing strategy relies on social media. Each post on the site has viral potential, but we needed one place to see which social networks are performing the best for us…We went ahead and got the PRO Version of Social Metrics.” Syed Balkhi, Founder of List25 and WPBeginner.com
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
Social Metrics Pro Plugin – Useful Tips
Social Metrics Pro comes with a step-by-step guide on how to optimize your social media strategy (i.e. turn reds into greens).
SocialMetricsPro is well-supported, and comes with free support and free lifetime updates, backed by a risk-free, sixty-day, full money-back guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site License – This enables you to use Social Metrics Pro on a single web site. Cost includes free lifetime updates and support. Price = $27.00 (one-time).
- Multiple Sites Licensing – This license option lets you configure Social Metrics Pro on multiple websites that you own. Price includes free lifetime updates and support. Price = $47.00 (one-time).
Please Note: The cost of purchasing Social Metrics Pro can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this content was written. This may or may not be the actual price charged by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Product Info
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Get This Plugin
As mentioned earlier, with the rise of social sites like Twitter and Facebook, search engines like Bing and Google now take into account social signals to help determine a website’s ranking.
No website owner can afford to ignore the importance of social media. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives you instant feedback on the success of your social media marketing strategy and guides you where and how to improve your results.
Social Metrics Pro is an ideal tool for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP admin area.
We recommend this plugin if you own or manage WordPress sites and would like to save time and resources by focusing on under-optimized social media campaigns.
To learn more, visit the plugin website here: Social Metrics Pro – Social Analytics Plugin For WordPress