Social recommendations like Facebook likes, shares, and comments, Twitter mentions and retweets, etc. are called social signals.
Google has been elevating the importance given to social signals as part of its ranking algorithm for several years now.
Note: Google encourages website owners to build their social presence as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of its web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social signals, as social trends and relationships can change at a moment’s notice. Without a reliable ‘map,’ Google is understandably reticent to assign more importance to social signals over other aspects of their search algorithm. In short, Google’s strategy is to “wait and see” how things develop over time, as sites that provide real value tend to develop longevity, trust and authority, and these are the websites that Google naturally wants to ascribe higher search rankings to.
Social Signals – Which Social Media Sites Matter?
Social sites that search engines look to when measuring social signals include:
With more than 1.5 billion active users, Facebook is the most influential social community on the planet. It has been estimated that a single post on Facebook can reach up to 150,000 users, so even if it seems like Facebook is not driving droves of customers to your website, you should not be quick to dismiss the importance of Facebook in your online business strategy, as Google processes social data and information from Facebook to help determine your search rankings. In fact, research shows that Facebook seems to have the most influence on search rankings of all social media sites, like Twitter orGooglePlus.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second biggest social media site in the world, with over 600 million tweets sent out every day. Twitter has a significant amount of influence online and places great importance on the authority of tweets posted to followers over the number of tweets sent …
(Over half a billion tweets are sent each day. Source: Internet Live Stats)
Google’s own social media site naturally carries great authority online, even if it has not reached the same level of growth and take up as Twitter and Facebook.
(More people are starting to interact socially on Google+ every month. Source: Internet Live Stats)
In addition to the big 3 listed above, there are a number of other social sites that provide important social metrics, like Pinterest, LinkedIn, Reddit, Digg, and StumbleUpon.
(A number of social media sites provide important signals that could affect your search engine rankings)
Which Social Signals Should You Pay Attention To?
Search engines like Google and Bing track a number of social signals, including the following:
- Facebook – e.g. how many Facebook comments, likes, and shares you have, growth rate of likes and shares, etc.
- Twitter – e.g. tweets and retweets, the number of people tweeting, trending topics, etc.
- Google+ – e.g. who is following you (high profile users), how many followers on Google+ a web page has accrued, number and authority of +1s, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, comments on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious factors that can influence search engine traffic. These include positive and negative factors, such as backlinks from authority sites (not as influential as they once were, but still a factor) [positive], and whether your site is deemed to be irrelevant by visitors [negative].
As a business owner, it’s important to not only grow your social media presence, but also to be able to monitor and analyze your social marketing campaigns in order to improve your business results.
(Use social media to help improve your business results)
Social media monitoring allows you to find insights into your brand’s online visibility on social media, assess competitor activity and market dominance, measure the impact of campaigns, spot market opportunities, and take preventative measures if you detect negative comments or feedback by dissatisfied users. It can also provide valuable information about emerging trends and what consumers and clients are thinking about specific brands, products, businesses, or topics.
As a business intelligence tool, being able to monitor social media is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various groups that include digital reputation management companies, marketing teams, market research, sales teams, social engagement and community personnel, and social media marketing agencies. Typically, smaller businesses don’t have the budget to pay a media monitoring service to track their coverage in the media.
Fortunately various technology companies have developed tools that facilitate the active monitoring of a variety of social media channels, enabling you to identify what is being said online about your brand so you can react to conversations and engage with consumers in various social media platforms.
If you want to learn more about social media monitoring tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that could affect your business, etc, see what online conversations are taking place that could affect your business,etc, see this article:
(Do you know how to effectively track your social signals?)
In this article, you will learn about a simple, yet effective social monitoring tool for WordPress and growing your social media influence online.
Social Metrics Pro – Social Media Analytics Plugin For WordPress
Social Metrics Pro is an easy-to-use social analytics premium WordPress plugin that is designed to help you grow your social media influence in an uncomplicated way. It is built on a simple premise – SocialMetricsPro measures and tracks how each signal is performing and returns either a green or red indicator. The site owner’s job is simple … convert more red squares into greens.
(A standard operating procedure that any website owner can follow … turn all the reds into greens!)
Colors indicate relative popularity. Posts that receive the most shares are colored green. Posts with low social media activity show up amber or red.
The developers of SocialMetricsPro tested their plugin on a network of over two thousand sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. From these tests, they noticed that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to SocialMetricsPro developers, focusing on improving your social marketing can affect your search rankings, web traffic and revenue!)
To learn more about the plugin go here:
Benefits Of Using Social Metrics Pro
Here are just some of the many benefits and advantages of using SocialMetricsPro to track Tweets, Likes, +1s, Pins and more from your WP Dashboard on your site:
Fast And Easy To Install And Use. Ready To Go To Work In Minutes.
Social Metrics Pro installs like every other plugin. Just upload it to your Plugin folder via your dashboard and activate.
Simple To Use
As mentioned earlier, the user’s job is to change all red squares into greens. The plugin tracks and measures social signals so you know where to invest more effort and which campaigns need to be better optimized.
Select Only Signals From The Networks You Care About
SocialMetricsPro lets you track and monitor social media activity from social media networks like Facebook, Twitter, Google+, StumbleUpon, LinkedIn, Pinterest, and Digg directly from your WP admin area.
Social Metrics Pro lets you easily answer questions like:
- Which social networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which of my posts are the most popular on social media?
- And more …
With Social Metrics Pro, all of this information is available on-demand, with just one click.
(SocialMetricsPro constantly tracks social signals from the sites that you care most about!)
Social Metrics Pro provides web site owners with a number of features. Here are just a few of these:
- Quick and easy to install and use. Ready to use in very little time.
- Social Metrics Pro Is Widgets And Extensions Ready. You can extend the plugin’s functionality using external and built-in widgets. View updated stats right on your WP admin bar, add socially popular content to your sidebar or anywhere on your site using widgets.
- 1-click updating. You can update SocialMetricsPro with one click via the WordPress Updates page, or update the manually manually. You can also choose to be notified via email when new plugin updates are released.
- Minimal usage of hosting resources. Reporting is in seconds, using minimal server resources. Report generation also includes the amount of time it took to retrieve information and the server memory used to gather the data.
Additional features include:
- Sort, Search & Filter Features: Social Metrics Pro lets you sort and filter data however you like. You can perform keyword searches to study topic-related posts, and even filter the results by publishing date, post type, category, or by post authors.
- Export Data To Excel: You can export data to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(SocialMetricsPro is simple to use … just change all the reds into greens!)
Here are a couple of the testimonials and comments that plugin users have provided for Social Metrics Pro:
”Social Metrics is the easiest way to see at a glance which posts have performed well on social networks.” Kevin Muldoon, Founder of WPMods.com
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
Social Metrics Pro – Useful Tips
A step-by-step guide containing useful advice on how to optimize your campaigns and improve your social media strategy (i.e. turn reds into greens) is also included.
Social Metrics Pro Plugin Support
The software is well-supported, and comes with free support and free lifetime updates, backed by a no-risk, 60-day, complete money-back guarantee.
Social Metrics Pro plugin is available in two editions:
- Single Site Edition – This enables you to run Social Metrics Pro on 1 domain only. Cost includes free lifetime updates and free support. Cost = $27.00 (one-time).
- Multiple Sites License – This enables you to set up Social Metrics Pro on all the web sites that you own. It includes free lifetime updates and free support. Cost = $47.00 (one-time).
Please Note: The cost to purchase the SocialMetricsPro product can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was current when this article was written. This may or may not be the actual pricing charged by the plugin developer when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Get The Product
As mentioned earlier, with the rise of social sites like Facebook and Twitter, search engines now take into account social signals to help determine a site’s ranking.
No website owner can afford to ignore the importance of social media. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives users instant feedback on the success of their social media marketing strategy and shows them how and where to direct their efforts in order to improve their results.
Social Metrics Pro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WordPress dashboard.
We recommend Social Metrics Pro if you own or manage WordPress sites and want to save money on outsourcing your social marketing.
For complete details, visit the plugin website here: SocialMetricsPro – Social Media Analytics Plugin