Social recommendations like Twitter mentions and retweets, Facebook shares, likes, and comments, etc. are called social signals.
With the growth of social media sites like Facebook and Twitter, search engines like Bing and Google are now taking into account various social signals when determining website ranking.
Note: Google encourages website owners to build their brand on social media as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of its web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to assessing social media signals, as so many things change quickly on social media. Without a reliable ‘map,’ Google is understandably reticent to assign too much importance to the social sphere over other aspects of their search algorithm. In summary, Google’s strategy is to “wait and see” how things develop over time, as sites that provide value develop longevity, trust and authority, and these are the websites that Google naturally wants to rank higher in its search results.
Social Signal Sources
Social sites that search engines like Google and Bing look to when measuring social signals include:
With more than 1.5 billion monthly active users, Facebook is the most dominant social community in the world. It has been estimated that an average post on Facebook can reach over 100,000 users, so even if it seems like Facebook is not driving droves of customers to your website, you should not be quick to dismiss Facebook as an important part of your business strategy, as Google processes social data and information from Facebook to help determine your search rankings. In fact, Facebook seems influence search engine rankings more than other social media sites.
(Number of monthly active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over half a billion tweets sent out every day. Twitter has a significant amount of influence online and places great importance on the authority of tweets posted to readers over the number of tweets sent …
(Over half a billion tweets are sent every single day. Source: InternetLiveStats.com)
Google’s own social networking site naturally carries a significant degree of authority online, even if it has not reached the same level of growth and take up as Twitter and Facebook.
(More people are interacting on GooglePlus every week. Source: Internet Live Stats)
In addition to the big 3 listed above, there are a number of other social media networks worth getting to know, like Pinterest, LinkedIn, Reddit, Digg, and StumbleUpon.
(Social media sites provide important signals to search engines that can affect your rankings)
Social Signals – Which Ones Should You Be Paying Attention To?
Social signals tracked by search engines like Google and Bing include:
- Facebook – e.g. how many Facebook comments, shares, and likes a person has, growth rate of likes and shares, etc.
- Twitter – e.g. tweets and retweets, the number of people tweeting, trending topics, etc.
- GooglePlus – e.g. who is following you (influential users), how many people follow you, authority of adds and shares, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, comments on Digg, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious signals that can influence search engine traffic and rankings. These include positive and negative factors, such as links from authority sites (backlinks) (not as important as they once were, but still a factor) [positive], and whether your site is deemed to be irrelevant by visitors [negative].
As a business owner, it’s important to not only develop your social media presence, but also to be able to monitor and analyze social signals in order to improve your business results.
(Use social media to help improve your results online)
Social media monitoring allows you to gain insights into your company’s online visibility on social media, take preventative measures against the spread of negative comments or feedback by dissatisfied users, assess competitor activity and market share, measure the impact of your marketing campaigns, and identify potential opportunities for engagement. It can also provide vital data about emerging trends and what consumers and clients are thinking about specific brands, topics, products, or businesses.
As a business intelligence tool, social media monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by a cross-section of people including market research, online reputation management (ORM) specialists, marketing teams, social engagement and community personnel, sales teams, and agencies. Typically, smaller businesses don’t can’t afford to pay a media monitoring service to continually track their coverage in the and actively monitor their digital reputation.
Fortunately various technology providers have developed affordable tools to facilitate the active monitoring of a broad range of social media channels, allowing you to track consumer behavior around your brand or products allowing you to respond to conversations and engage with consumers in a timely fashion.
We have written a detailed article on social media measurement tools that will help you manage, measure, and analyze your social media marketing campaigns. Go here to learn more about this:
(Do you know how to effectively monitor your social signals?)
This article discusses a simple, yet highly effective plugin for WordPress users for monitoring social signals and increasing your social media influence online.
Let’s Review …
Social Metrics Pro – Social Analytics Plugin For WordPress
Social Metrics Pro is an easy-to-install social analytics premium WordPress plugin that is designed to help you increase your social media influence online in an uncomplicated way. It is built on a simple concept – Social Metrics Pro tracks and measures how each signal is performing and displays either a red or green indicator. Your objective is to turn all reds into greens.
(A system that any user can operate … just turn reds into greens!)
Colors indicate relative popularity. Posts that get shared the most are colored green. Posts with low social media activity display amber and red.
The plugin developers tested Social Metrics Pro on a network of 2,000+ sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. From these tests, they were able to notice a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to the plugin developers, focusing on improving your social marketing can dramatically affect your search engine rankings, web traffic and revenue!)
Below are just some of the many benefits and advantages of using Social Metrics Pro to track Likes, Tweets, +1s, Pins and more right from your WP Dashboard on your web site:
Fast And Simple To Install And Implement. Be Up And Running In Very Little Time.
Social Metrics Pro is really easy to install. Simply upload it to your Plugins folder via your dashboard and activate.
Really Simple To Use
As mentioned earlier, your job is to turn more reds into greens. The plugin tracks and measures social media signals the way Google sees it so you know where to apply more effort and where to optimize.
Track Social Signals You Care About
Social Metrics Pro allows you to track and monitor social activity from networks like Facebook, GooglePlus, Twitter, Pinterest, LinkedIn, StumbleUpon, and Digg directly from your WordPress dashboard.
Social Metrics Pro helps you get answers to questions like:
- Which social networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With SocialMetricsPro, all of this information is available on-demand, with a single click.
(SocialMetricsPro actively monitors the social media sites that you care most about!)
Social Metrics Pro provides WordPress users with a number of great features. Here are a few:
- Quick and simple to install and use. Ready to start using in minutes.
- Widgets & Extensions Ready. You can extend the plugin’s functionality with built-in and external widgets. View updated information from your WordPress dashboard, display popular content on your sidebar or anywhere in your site using widgets.
- One-click auto-update functionality. Update SocialMetricsPro in one click via the WordPress Updates page, or update it manually. You can also choose to be notified via email whenever a new version is released.
- Plugin uses very little resources. The plugin can generate reports fast, using minimal hosting resources. The tool also includes the amount of time it took to retrieve information and the server memory used to compile data.
Additional features include:
- Sort, Search And Filter Features: Social Metrics Pro allows you to sort, search and filter the data however you like. You can perform keyword searches to study posts related to certain topics, and even filter the results by publishing date, post type, category, or post authors.
- Export Data To Excel: You can export filtered data and custom queries to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(Social Metrics Pro is really simple to use … just change reds into greens!)
Here are a couple of the testimonials plugin users have provided for Social Metrics Pro:
”As with any cool plugin, it solves a very simple problem – how to view how well your WordPress posts are being promoted.” Adam Small, Marketing Tech Blog
”I give Social Metrics a big thumbs up and I recommend it to anyone who’s serious about tracking their social sharing analytics.” James Johnson, Senior Editor at The Inquisitr
A practical, step-by-step guide on how to optimize your campaigns and improve your social media strategy (i.e. how to turn reds into greens) is also included.
SocialMetricsPro Plugin Support
Social Metrics Pro is well-supported, and comes with free support and free lifetime updates, backed by a risk-free, 60-day, full money-back guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site Licensing – This enables you to set up SocialMetricsPro on a single web site. Includes free lifetime upgrades and free support. Cost = $27.00 (one-time).
- Multi-Site Edition – This enables you to configure SocialMetricsPro on all web sites that you own. It includes free lifetime updates and support. Cost = $47.00 (one-time).
Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. Currently, the software sells for the amounts shown above. This may not be the actual pricing charged by the software developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
SocialMetricsPro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
As mentioned earlier, with the rising importance of social media sites like Facebook and Twitter, search engines like Google and Bing are now taking into account various social signals when determining a website’s ranking.
No website owner can afford to ignore the importance of social media. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives users instant feedback on the success of their social media marketing strategy and shows them where and how to improve their results.
SocialMetricsPro is ideal for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more right from your WP dashboard.
Get Social Metrics Pro if you own or manage WordPress sites and would like to make social marketing campaigns work for you.
For full details, check out the plugin here: Social Metrics Pro – Social Analytics Plugin For WordPress