Social Metrics Pro – Social Analytics Plugin For WordPress

SocialMetricsPro is an easy-to-use social analytics plugin that helps to increase your social media influence.

SocialMetricsPro - Social Analytics PluginSocial recommendations like Facebook likes, comments, and shares, Twitter mentions and retweets, etc. are called social signals.

With the rising importance of social sites like Facebook and Twitter, search engines like Google and Bing now take into account various social signals when determining a site’s ranking.

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Note: Google encourages businesses to build their social presence as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s web spam team has stated that Google takes a cautious approach when it comes to social signals, as social trends and relationships tend to change too quickly to fully map out. Without a reliable ‘map,’ Google is understandably reticent to assign too much importance to the social sphere over other aspects of their search algorithm. In summary,  Google’s strategy is to “wait and see” how things develop over time, as websites that provide real value tend to develop longevity, trust and authority, and these are the sites that Google naturally wants to rank higher in its search engine listings.

Social Signal Sources

Social sites that search engines like Google look to when measuring social signals include:

Facebook

With over 1.5 billion monthly active users, Facebook is the most influential social media community on the planet. Research shows that an average post can reach up to 150,000 users, so even if no one seems to be buying your products or services on Facebook, you should not be quick to dismiss the importance of Facebook in your business strategy, as Google uses social data and information from Facebook to help determine your search rankings. In fact, research shows that Facebook seems to have the most influence on search rankings of all social media sites.

Number of monthly active Facebook users.

(Number of active Facebook users. Source: Statista.com)

Twitter

After Facebook, Twitter is the next largest social media site in the world, with over half a billion tweets sent out each day. Twitter has a significant amount of influence online and places great emphasis on the authority of tweets posted to followers over the number of tweets sent …

Over 500 million tweets are sent every day.

(Over 500 million tweets are sent each day. Source: InternetLiveStats.com)

Google Plus

As Google’s own social networking site, GooglePlus naturally carries great authority online, even if it is still a fledgling social community compared to sites like Facebook and Twitter.

More people are actively using Google+ each day.

(More people are interacting socially on GooglePlus every week. Source: Internet Live Stats)

In addition to the big 3 listed above, there are a number of other social sites that provide important social signals, such as Pinterest, LinkedIn, Reddit, StumbleUpon, and Digg.

A number of social sites provide important signals that could affect your search rankings

(Social media sites provide important signals to search engines that could affect your rankings)

Social Signals – Which Ones Should You Be Paying Attention To?

Social signals tracked by search engines like Google and Bing include the following:

  • Facebook – e.g. how many Facebook likes, shares, and comments a person has, growth rate of shares and likes, etc.
  • Twitter – e.g. how many tweets and retweets your web page has, the authority of the person sending a tweet, trending topics, etc.
  • Google+ – e.g. who is following you (influential users), how many followers on Google+ your URL has amassed, number of adds and shares, etc.
  • Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, comments on Reddit, etc.
  • Other signals – In addition to the above, there are other not so obvious signals that can influence search engine rankings. These include positive and undesirable factors, such as improving clickthrough rate (CTR) [positive], and whether your site is deemed to be of low quality by site reviewers [negative].

As a website owner, it’s not only important to find ways to grow your social media presence, but also to be able to monitor, measure and analyze social media marketing performance in order to improve your business results.

Using social media marketing can improve your results online

(Using social media marketing can help improve your results online)

Tracking social media activity allows you to gain insights into your company’s online visibility on social media, assess competitor activity and market dominance, take preventative measures if you detect negative comments or feedback by dissatisfied users, measure the impact of campaigns, and spot potential opportunities for engagement. Additionally, social media monitoring can also provide valuable information about emerging trends and what consumers and clients are thinking about specific brands, topics, products, or businesses.

As a business intelligence tool, social monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by a cross-section of groups that include online reputation specialists, market researchers, marketing professionals, social engagement and community staff, professional sales reps, and social marketing agencies. Typically, many small businesses don’t can’t afford to pay a media monitoring service to continually track their coverage in the media.

Fortunately different providers have made available a range of affordable and even free tools that facilitate the active tracking of a variety of social media channels, enabling you to identify and even predict what is being said online about your brand so you can respond to conversations and engage with online users in a timely manner.

Practical Tip

We have written a comprehensive article where we explore several social media tracking tools and technologies that will help you identify new business opportunities, track competitor activity, see what conversations are taking place online that could affect your business,etc. More info:

Do you know how to effectively track your social signals?

(Are you looking for an effective way to track your social signals?)

In this article, we discuss a simple, yet effective social media monitoring tool for WordPress and growing your social media influence.

Let’s Review …

Social Metrics Pro – Social Media Analytics Plugin For WordPress

Description Of Plugin

SocialMetricsPro is an easy-to-use social analytics premium WordPress plugin that is designed to help you grow your social media influence online in an uncomplicated way. It is built on a simple concept – Social Metrics Pro measures how each signal is performing and displays either a green or red indicator. The site owner’s objective is simple … change more red squares into greens.

SocialMetricsPro provides a standard operating procedure that anyone can operate ... turn all the reds into greens!

(SocialMetricsPro provides a system that any website owner can operate … turn all the reds into greens!)

Colors indicate relative popularity. This simplifies your social analytics. Posts with highest number of shares are colored green. Posts with low social media activity display amber and red.

The developers of Social Metrics Pro tested their plugin on a network of 2,000+ websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. According to the plugin developers, they noticed that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.

According to the plugin developers, improving your social media marketing campaigns can dramatically affect your search rankings, web traffic and revenue!

(According to the plugin developers, focusing on improving your social marketing campaigns can can have a dramatic impact on your search engine rankings, web traffic and revenue!)

To learn more about this plugin go here:

Benefits

Here are just a few of the benefits and advantages of using SocialMetricsPro to track Likes, Tweets, Pins, +1s and more right from your WordPress Dashboard on your web site:

Be Up And Running In Minutes

SocialMetricsPro is really easy to install. Just upload it to your Plugin folder via your WordPress dashboard and activate.

Really Simple To Use

As mentioned earlier, your objective is to convert reds into greens. The plugin tracks and measures social media signals the way Google sees it so you know which social marketing campaigns need you to invest more effort and where to optimize.

Track Only Social Signals You Care About

SocialMetricsPro provides a powerful dashboard to monitor social media activity across leading social networks like Twitter, Google+, Facebook, Pinterest, StumbleUpon, Digg, and LinkedIn.

Social Metrics Pro helps you get answers to questions like:

  • Which social networks work best for my site?
  • Which social campaigns are performing the best on these social networks?
  • Which are my most popular posts?
  • And more …

With Social Metrics Pro, all this information is available on-demand, with a single click.

SocialMetricsPro constantly monitors social signals from the sites that you care most about!

(Social Metrics Pro constantly monitors the social media sites that you care most about!)

Features

SocialMetricsPro provides web site owners with many features. Below we have listed a few of these:

  • Quick and simple to install and implement. Ready to go to work in very little time.
  • Widgets & Extensions Ready. You can extend its functionality using built-in and external widgets. View updated stats from your WordPress admin bar, add popular content to your blog sidebar or anywhere in your site using widgets.
  • One-click upgrades. Update the plugin in a single click via the WordPress Updates screen, or update the manually manually. You can also opt to receive an email notification when a new version is released.
  • Minimal server resources usage. Reporting is very quickly, using little hosting resources. Reports also include the amount of time used to retrieve the information and the server memory consumed when gathering and compiling data.

Additional plugin features include:

  • Sort, Search & Filter Features: Social Metrics Pro lets you sort, search and filter information as you like. You can perform keyword searches to study topic-related posts, and even filter the results by post type, post authors, publishing date, or by category.
  • Export Data: You can export and plot data in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.

SocialMetricsPro is very simple to use ... just change red squares into greens!

(Social Metrics Pro is really simple to use … just turn red squares into greens!)

User Feedback

Here are some of the testimonials and feedback that users have provided for the Social Metrics Pro plugin:

”As with any cool plugin, it solves a very simple problem – how to view how well your WordPress posts are being promoted.” Adam Small, Marketing Tech Blog

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”I give Social Metrics a big thumbs up and I recommend it to anyone who’s serious about tracking their social sharing analytics.” James Johnson, Senior Editor at The Inquisitr

Plugin Tips

SocialMetricsPro includes a practical guide containing useful advice on how to optimize your social media strategy (i.e. how to turn reds into greens).

Support

Social Metrics Pro is well-supported, and comes with free support and free lifetime updates, backed by a risk-free, 60-day, complete refund guarantee.

Software Cost

SocialMetricsPro plugin is available in two editions:

  • Single Site Edition – This lets you set up Social Metrics Pro on one domain only. Includes free lifetime upgrades and free support. Price = $27.00 (one-time).
  • Unlimited Sites Edition – This enables you to run Social Metrics Pro on all the websites that you own. Includes free lifetime upgrades and free support. Price = $47.00 (one-time).

Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current when this article was published. This may not be the actual price charged by the product developer when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the latest pricing here:

Additional Information

Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.

The Bottom Line

As mentioned earlier, social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm.

No website owner can afford to ignore how important social media is to their online success. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social media marketing campaigns and shows you how and where to direct your efforts in order to improve your results.

SocialMetricsPro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more right from your WP admin area.

Get SocialMetricsPro if you own or manage WordPress sites and would like to improve social media visibility and see more of your keywords getting ranked on search engines.

Social Metrics Pro - Social Analytics For WordPress

To learn more, check out the plugin here: SocialMetricsPro – Social Media Analytics Plugin

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