Social recommendations like Facebook comments, Twitter mentions and retweets, etc. are called social signals.
With the increase in importance of social sites like Facebook and Twitter, search engines have started taking into account social signals to help determine a site’s ranking.
Note: Google encourages businesses to build their brand on social media as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social media, as social trends and relationships can change at a moment’s notice. Without a full ‘map,’ Google is understandably reticent to assign too much importance to social signals over other aspects of their search algorithm. In summary, Google’s strategy is a sensible one - “wait and see” how things develop over time, as websites that provide true value tend to develop longevity, trust and authority, and these are the sites that Google naturally wants to rank higher in its search listings.
Social Signal Sources
Social sites that search engines like Google and Bing look to for measuring social signals include:
With almost 2 billion active users, Facebook is the largest social media community on the planet. Research shows that a single post on Facebook can reach over 100,000 users, so even if no one is buying your products or services on Facebook, you should not be quick to dismiss the importance of Facebook in your business strategy, as Google processes data and information from Facebook when determining your search rankings. In fact, Facebook seems influence search rankings more than other social media sites.
(Number of monthly active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next biggest social media site in the world, with over 500 million tweets sent out every single day. Twitter has a significant amount of influence online and places great importance on the authority of tweets posted to readers over the number of tweets sent …
(Over 500 million tweets are sent every day. Source: Internet Live Stats)
As Google’s own social media site, Google+ naturally carries a significant degree of authority online, even if it has not reached the same level of growth and take up as Twitter and Facebook.
(More people are actively using GooglePlus every day. Source: InternetLiveStats.com)
In addition to the big three social sites listed above, there are a number of other sites that should not be ignored, such as Pinterest, LinkedIn, Reddit, StumbleUpon, and Digg.
(Social media sites provide important signals to search engines that could affect your rankings)
Social Signals – Which Ones Should You Pay Attention To?
Social signals tracked by search engines like Google and Bing include the following:
- Facebook – e.g. how many Facebook shares, comments, and likes a person has, growth rate of shares and likes, etc.
- Twitter – e.g. tweets and retweets, how influential the person sharing your URL is, trending topics, etc.
- Google+ – e.g. who is following you (high profile users), how many followers on Google+ your site page has amassed, number and authority of +1s, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on StumbleUpon, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious factors that can influence search engine rankings and traffic. These include positive and negative factors, such as improving clickthrough rate [positive], and whether your site is deemed to be irrelevant by other users [negative].
As a business owner, it’s important to not only develop your social media presence, but also to be able to track, measure and analyze social media in order to improve your business results.
(Use social media to help improve your results online)
Monitoring social media activity allows you to find insights into your brand’s overall visibility on social media, spy on your competitors, identify market opportunities, measure the impact of your marketing campaigns, and avert impending crises. It can also provide vital data about emerging trends and what clients and consumers think about specific brands, businesses, topics, or products.
As a business intelligence tool, being able to track volume and sentiments of social conversations and social activity on social media is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by various groups that include market researchers, marketing professionals, online reputation management (ORM) companies, social media marketing agencies, social engagement and community personnel, and sales teams. Typically, small businesses do not can’t afford to pay media monitoring professionals to track their coverage in the media.
Fortunately many technology providers have developed tools to facilitate the active tracking of a variety of social media channels, enabling you to identify consumer behavior around your brand so you can respond proactively to conversations and engage with consumers in a timely fashion.
We have created a comprehensive article where we explore many social media tracking tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that could affect your business, etc, see what online conversations are taking place that could affect your business,etc. For more details, go here:
(Are you looking for an effective tool to help you track social signals?)
This article discusses a simple WordPress plugin for tracking social signals and improving your social media exposure online.
Social Metrics Pro – Social Media Analytics WordPress Plugin
Description Of Plugin
SocialMetricsPro is an easy-to-install social media analytics plugin that is designed to make increasing your social media influence online uncomplicated. It is built on a simple premise – the plugin measures how each signal is performing and returns either a red or green indicator. The user’s job is simple … change more reds into greens.
(A standard operating procedure that any website owner can operate … turn reds into greens!)
Colors indicate relative popularity. Posts that get shared the most show up green. Posts with low social media activity show up amber or red.
The developers of SocialMetricsPro tested their plugin on a network of over two thousand websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they noticed a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to SocialMetricsPro developers, focusing on improving your social marketing campaigns can significantly affect your search rankings, traffic and revenue!)
To learn more about this plugin go here:
Below are just some of the many benefits of using Social Metrics Pro to track Likes, Tweets, +1s, Pins and more from your WordPress Dashboard on your website:
Ready To Use In Minutes
Social Metrics Pro is really easy to install. Just upload a zip folder containing the plugin to your Plugin folder via your administrator area and activate.
Simple To Use
As mentioned earlier, your goal is to convert all reds into greens. Social Metrics Pro tracks and measures social signals the way Google sees it so you know where to apply more effort and where to optimize.
Track Only Signals You Care About
SocialMetricsPro provides a powerful dashboard to centrally track and monitor social activity across leading social networks like GooglePlus, Twitter, Facebook, Digg, StumbleUpon, LinkedIn, and Pinterest directly from your WordPress admin area.
SocialMetricsPro helps you get answers to questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With Social Metrics Pro, all this information can be accessed with a single click.
(Social Metrics Pro actively tracks social signals from the social sites that you care most about!)
Social Metrics Pro provides a number of features to website owners. Here are just some of those features:
- Fast and simple to install and implement. Be up and running in minutes.
- Widgets & Extensions Ready. You can extend its functionality with external and built-in widgets. View the latest stats from your WP dashboard, add popular content to your sidebar or anywhere in your site using widgets.
- 1-click auto-upgrade functionality. Update Social Metrics Pro in a single click via the WordPress Updates page, or update it manually. You can also opt to be notified via email when new versions are released.
- Plugin uses very little resources. The plugin generates reports very quickly, using minimal server resources. Reports also display the amount of time it took to retrieve the information and the server memory consumed when gathering and compiling data.
Additional plugin features include:
- Sorting, Searching And Filtering Features: Social Metrics Pro lets you sort, search and filter the information as you like. You can perform keyword searches to study posts related to certain topics, and even filter the results by publishing date, category, post authors, or by post type.
- Export Data To Excel: You can export and plot filtered data and custom queries in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to the spreadsheet application of your choice.
(Social Metrics Pro is really simple to use … just turn reds into greens!)
Feedback From Users
Below are a few of the testimonials and comments plugin customers have provided for the Social Metrics Pro plugin:
“Social Metrics Pro is the essential plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. When we work with our clients such as T-Mobile, the .Me domain name registry and others, Social Metrics Pro is the plugin we use to create reports as well as keep track on each bit of content to optimize it for future performance.” Ivan Brezak Brkan, Editor of Netokracija.com, TechCrunch EU Contributor
”Social Metrics is one of the recipes for Social WordPress. You can integrate it quickly and easily on your WordPress site to view your performance on social networks” Jean-Francois Arseneault, Arseneault Consultation
Social Metrics Pro includes a practical, step-by-step guide showing you how to optimize your site for social media success (i.e. how to turn reds into greens).
Social Metrics Pro Support
Social Metrics Pro is well-supported, and users get lifetime software updates and new releases for free with their purchase, backed by a risk-free, sixty-day, full money-back guarantee.
Social Metrics Pro plugin is available in two editions:
- Single Site Licensing – This license enables you to run SocialMetricsPro on one web site only. Pricing includes free lifetime upgrades and free support. Cost = $27.00 (one-time).
- Multiple Sites Licensing – This enables you to set up Social Metrics Pro on multiple websites that you own. Pricing includes free lifetime upgrades and free support. Cost = $47.00 (one-time).
Please Note: Price details for SocialMetricsPro can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product is being retailed for the amounts shown above. This may or may not be the actual pricing charged by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Plugin Info
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
As mentioned earlier, with the rising importance of social media sites like Facebook and Twitter, search engines like Google and Bing now take into account various social signals when determining a website’s ranking.
No website owner can afford to ignore the importance of social media. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives WordPress users immediate feedback on the success of their social media marketing campaigns and guides them how and where to direct their efforts in order to improve their results.
Social Metrics Pro is ideal for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more right from your WordPress admin area.
We recommend this plugin if you own or manage WordPress sites and want to use social signals to improve your search rankings.
For more details, visit the plugin website here: Social Metrics Pro – Social Media Analytics For WordPress