Social interactions like Facebook shares, +1s on GooglePlus, etc. are called social signals.
With the increased importance of social media sites like Facebook and Twitter, search engines like Bing and Google are now taking into account a range of social signals when determining a website’s ranking.
Note: Google encourages businesses to build their social presence as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s web spam team has stated that Google takes a cautious approach when it comes to social signals, as social trends and relationships tend to change too quickly to fully map out. Without a perfect ‘map,’ Google is understandably reticent to assign too much importance to social signals over other aspects of their search algorithm. In summary, Google’s strategy is to “wait and see” how things develop over time, as sites that provide value normally develop longevity, trust and authority, and these are the sites that Google naturally wants to ascribe higher search rankings to.
Social Signals – Which Social Media Sites Matter?
Social media sites that search engines look to when measuring social signals include:
With almost 2 billion monthly active users, Facebook is the most dominant social media network on the planet. It has been estimated that one great post on Facebook can reach over 100,000 users, so even if no one is buying your products or services on Facebook, don’t be quick to dismiss Facebook as an important part of your business strategy, as Google uses social data and information from Facebook to help determine your search rankings. In fact, Facebook seems to have the most influence on search rankings of all social media sites.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over half a billion tweets sent out each day. Twitter has a significant amount of influence online and places great importance on the authority of tweets posted to readers over the number of tweets sent …
(Over half a billion tweets are sent each day. Source: InternetLiveStats.com)
Google’s own social site naturally carries a significant degree of authority online, even if it is still a fledgling online community compared to sites like Facebook and Twitter.
(More people are actively using Google+ each week. Source: Internet Live Stats)
In addition to the big 3 listed above, there are a number of other sites that provide important social metrics, such as Pinterest, LinkedIn, Digg, Reddit, and StumbleUpon.
(Social media sites provide important signals to search engines that can affect your rankings)
Which Social Signals Should You Be Paying Attention To?
Search engines like Bing and Google track a number of social signals, including the following:
- Facebook – e.g. how many Facebook likes, comments, and shares you have, growth rate of likes and shares, etc.
- Twitter – e.g. tweets and retweets, the authority of the person tweeting, trending topics, etc.
- GooglePlus – e.g. who is following you (influential users), how many people are following you, amount of adds and shares, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, upvotes on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious signals that can indirectly influence search engine rankings. These include desirable and undesirable factors, such as age and authority of your social media account [positive], and whether your site is deemed to be of low quality by site reviewers [negative].
As a business owner, it’s not only important to grow your social media presence, but also to be able to monitor and analyze your social media performance in order to improve your business results.
(Using social media marketing can improve your business results)
Social media monitoring allows you to gain insights into your company’s online visibility on social media, spy on the competition, measure the impact of campaigns, identify market opportunities, and avert disasters. Additionally, monitoring social media can also provide vital data about emerging trends and what consumers and clients are thinking about specific brands, topics, businesses, or products.
As a tool for business intelligence, being able to monitor conversations and social activity on social media is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by a cross-section of groups that include online reputation managers, marketing professionals, market research, sales teams, social engagement and community personnel, and social marketing agencies. Typically, small businesses do not have the budget to pay social media monitoring professionals to continually track their coverage in the and actively monitor their online reputation.
Fortunately a number of technology companies have developed many affordable tools that facilitate the monitoring of a wide range of social media channels, enabling you to identify what is being said online about your brand or products so you can react to conversations and engage with consumers in various social media platforms.
We have written a detailed article on social media measurement tools and technologies that are worth knowing about here:
(Are you measuring your social signals effectively?)
This article discusses a simple, yet highly effective plugin for WordPress-powered websites and blogs for tracking social signals and improving your social media presence online.
Social Metrics Pro – Social Analytics Plugin
Social Metrics Pro is an easy-to-install social media analytics plugin for WordPress that is designed to help users increase their social media influence online in an uncomplicated way. It is built on a simple premise – Social Metrics Pro measures how each signal is performing and displays either a green or red indicator. The site owner’s task is simple … convert all red squares into greens.
(SocialMetricsPro provides a system that anyone can follow … simply turn reds into greens!)
Colors indicate relative popularity. Posts that get shared the most are colored green. Posts with low social media activity display amber or red.
The plugin developers tested Social Metrics Pro on a network of over two thousand sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they noticed that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to the plugin developers, focusing on improving your social marketing campaigns can result in higher search engine rankings, increased web traffic and an increase in revenue!)
Learn more about the plugin here:
Here are just a few of the benefits of using Social Metrics Pro to track Likes, Tweets, Pins, +1s and more right from your WordPress Dashboard on your website:
Fast And Easy To Install And Use. Ready To Start Using In Very Little Time.
SocialMetricsPro is quite easy to install. Simply upload the plugin file to your Plugins folder via your administrator section and activate.
Simple To Use
As mentioned earlier, the site owner’s objective is to turn more red squares into greens. The plugin tracks and measures social media signals the way Google sees it so you know which social marketing campaigns require investing more effort and which ones need to be better optimized.
Track Only Social Signals From Social Networks You Care About
Social Metrics Pro allows you to monitor social activity across leading social networks like Twitter, Facebook, GooglePlus, Digg, Pinterest, LinkedIn, and StumbleUpon directly from your WP dashboard.
SocialMetricsPro lets you easily answer questions like:
- Which social networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With Social Metrics Pro, all of this information can be accessed with a single click.
(Social Metrics Pro actively tracks the social media sites that you care most about!)
SocialMetricsPro provides site owners with a number of features. Below we have listed just some of these:
- Fast and simple to install and use. Be up and running in minutes.
- Widgets & Extensions Ready. You can extend its functionality using external and built-in widgets. Access the latest stats right on your WP admin bar, display popular content on your blog sidebar or anywhere on your site using widgets.
- 1-click upgrades. Update Social Metrics Pro with one click via the WordPress Updates screen, or update it manually. You can also choose to be notified via email whenever a new version is released.
- Uses minimal server resources. Social reports are compiled very quickly, consuming very little server resources. The tool also displays the amount of time spent retrieving information and the server memory used to compile the data.
Additional features include:
- Sorting, Searching And Filtering Features: Social Metrics Pro allows you to sort and filter information however you like. You can perform keyword searches to study posts related to certain topics, and even filter the results by publishing date, post type, post authors, or category.
- Export Data: You can export and plot data in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to the spreadsheet application of your choice.
(SocialMetricsPro is simple to use … just convert more reds into greens!)
Feedback From Product Customers
Below are some of the testimonials users have published about SocialMetricsPro:
”Social Metrics is the easiest way to see at a glance which posts have performed well on social networks.” Kevin Muldoon, Founder of WPMods.com
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
Social Metrics Pro Plugin – Tips
SocialMetricsPro includes a step-by-step guide showing you how to optimize your campaigns and improve your social media strategy (i.e. turn reds into greens).
Social Metrics Pro is well-supported, and comes with free support and free lifetime updates, backed by a risk-free, sixty-day, complete money-back guarantee.
Social Metrics Pro plugin is available in two editions:
- Single Site Licensing – This license option allows you to configure SocialMetricsPro on a single website. Cost includes free lifetime updates and support. Price = $27.00 (one-time).
- Multiple Sites Licensing – This license option enables you to configure SocialMetricsPro on multiple websites that you own. Includes free lifetime updates and support. Cost = $47.00 (one-time).
Note: Price details for the SocialMetricsPro software depends on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the pricing shown above. This may not be the actual pricing charged by the product developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Download The Plugin
As mentioned earlier, with the rising importance of social sites like Twitter and Facebook, search engines like Google and Bing have started taking into account a range of social signals when determining a website’s ranking.
No website owner can afford to ignore the importance of social media. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives you instant feedback on the success of your social media marketing strategy and shows you how to improve your results.
SocialMetricsPro is an ideal tool for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WordPress admin area.
We recommend getting SocialMetricsPro if you own or manage WordPress sites and would like to save time and resources by focusing on under-optimized social campaigns.
For more details, visit the plugin website: SocialMetricsPro – Social Media Analytics Plugin For WordPress