Social interactions and recommendations like Twitter mentions and retweets, Facebook likes, comments, and shares, etc. are called social signals.
With the growth of social sites like Facebook and Twitter, search engines like Google and Bing are now taking into account social signals when determining a site’s ranking.
Note: Google encourages website owners to build their social presence as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social media, as so many things change quickly on social media. Without a reliable ‘map,’ Google is understandably reticent to assign more importance to social signals over other aspects of their search algorithm. In short, Google’s strategy is a sensible one - “wait and see” how things develop over time, as websites that provide true value tend to develop longevity, trust and authority, and these are the sites that Google naturally wants to ascribe higher search rankings to.
Social Signal Sources
Social sites that search engines like Google look to when measuring social signals include:
With over 1.5 billion active users, Facebook is the most influential social network on the planet. It has been estimated that one great post on Facebook can reach up to 150,000 users, so even if it seems like Facebook is not driving a ton of sales on your website, don’t be quick to dismiss Facebook as an important part of your online business strategy, as Google uses social data and information from Facebook when determining your search rankings. In fact, research indicates that Facebook seems influence website rankings more than other social media sites, like GooglePlus or Twitter.
(Number of monthly active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second biggest social media site in the world, with over 600 million tweets sent out every single day. Twitter plays a significant role as a global influencer online and places great emphasis on the authority of tweets posted to followers over the amount of tweets sent …
(Over 500 million tweets are sent each day. Source: Internet Live Stats)
Google’s own social networking site naturally carries a significant degree of authority online, even if it is still a fledgling social community compared to sites like Facebook and Twitter.
(More people are starting to interact socially on Google+ each month. Source: InternetLiveStats.com)
In addition to the big three social sites listed above, there are a number of other social sites that provide important social metrics, like Pinterest, LinkedIn, Digg, Reddit, and StumbleUpon.
(A number of social media sites provide important signals to search engines that could affect your rankings)
Which Social Signals Should You Be Paying Attention To?
Social signals tracked by search engines include:
- Facebook – e.g. how many Facebook likes, shares, and comments you have, growth rate of shares and likes, etc.
- Twitter – e.g. tweets and retweets, the authority of the person sharing the information, trending topics, etc.
- GooglePlus – e.g. who is following you (high profile users), how many followers on Google+ a site page has, spread rate of adds and shares, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious signals that can influence search engine traffic. These include positive and negative factors, such as improving clickthrough rate [positive], and whether your site is deemed to be irrelevant by visitors [negative].
As a business owner, it’s not only important to find ways to develop your social media presence, but also to be able to track, measure and analyze your social media marketing campaigns in order to improve your business results.
(Using social media marketing can improve your results online)
Social media monitoring allows you to find insights into your brand’s overall visibility on social media, identify market opportunities, assess competitor activity and market share, take preventative measures if you detect negative comments or feedback by dissatisfied customers, and measure the impact of campaigns. It can also provide valuable information about emerging trends and what clients and consumers think about specific topics, products, businesses, or brands.
As a business intelligence tool, the ability to monitor social media is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various groups that include market researchers, marketing teams, digital reputation management (ORM) companies, social engagement and community staff, social media marketing agencies, and professional sales reps. Typically, small businesses don’t have the budget to pay a social media monitoring service to track their coverage in the and actively monitor their online reputation.
Fortunately a number of technology companies have developed affordable tools to facilitate the active tracking of a broad spectrum of social media channels, enabling companies to identify and even predict what is being said online about their brands or products so they can respond to conversations and engage with consumers in various social media platforms.
To learn more about social media measurement tools and technologies that are worth knowing about, see this article:
(Do you know how to effectively track your social signals?)
This article discusses a simple social media tracking tool for WordPress and increasing your social media influence.
Let’s Review …
Social Metrics Pro – Social Analytics For WordPress
SocialMetricsPro is an easy-to-use social analytics plugin that is designed to help users grow their social media influence online in an uncomplicated way. It is built on a simple premise – the plugin tracks and measures how each signal is performing and returns either a green or red indicator. The site owner’s goal is to change more reds into greens.
(SocialMetricsPro provides a system that any website owner can operate … just turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics with Excel-like conditional color formatting. Posts that receive the most shares are colored green. Posts with low social media activity are colored amber or red.
The developers of Social Metrics Pro tested their plugin on a network of over two thousand sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. From these tests, they noticed that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to SocialMetricsPro developers, improving your social media marketing can result in better search engine rankings, more web traffic and more revenue!)
For more details go here:
Benefits Of Using Social Metrics Pro
Below we have listed just a few of the benefits and advantages of using SocialMetricsPro to track Tweets, Likes, +1s, Pins and more from your WP Dashboard on your site:
Ready To Use In Very Little Time
Social Metrics Pro is very easy to install. Simply upload a zip folder that contains the plugin files to your Plugins folder via your WordPress dashboard and activate.
Very Simple To Use
As mentioned earlier, your job is to turn all red squares into greens. SocialMetricsPro tracks and measures social media signals so you know where to invest more effort and where to optimize.
Track Only Signals From The Networks You Care About
SocialMetricsPro provides a powerful dashboard to monitor social media activity across leading social media networks like Google+, Facebook, Twitter, StumbleUpon, Digg, LinkedIn, and Pinterest directly from your WordPress admin area.
SocialMetricsPro helps you get answers to questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With SocialMetricsPro, all of this information can be accessed with just one click.
(SocialMetricsPro actively tracks social signals from the social media sites that you care most about!)
SocialMetricsPro offers site owners with many great features. Here are a few of these:
- Fast and easy to install and implement. Be up and running in no time.
- Widgets And Extensions Ready. You can extend its functionality with external and built-in widgets. View updated stats from your WP dashboard, add socially popular content to your blog sidebar or anywhere in your site using widgets.
- One-click updating. You can update SocialMetricsPro in one click via the WordPress Updates screen, or update the manually manually. You can also choose to receive an email notification whenever new versions are released.
- Minimal use of server resources. Metric reports are generated fast, using minimal hosting resources. Report generation also includes the amount of time spent retrieving information and the server resources used to gather data.
Additional features include:
- Sorting, Searching And Filtering Features: Social Metrics Pro lets you sort, search and filter information however you like. You can perform keyword searches to study topic-related posts, and even filter the results by category, publishing date, post authors, or by post type.
- Export Data: You can export data to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to the spreadsheet application of your choice.
(Social Metrics Pro is really simple to use … just change all the red squares into greens!)
Testimonials From Product Users
Below are a few of the testimonials that plugin customers have published about the SocialMetricsPro plugin:
”Our entire marketing strategy relies on social media. Each post on the site has viral potential, but we needed one place to see which social networks are performing the best for us…We went ahead and got the PRO Version of Social Metrics.” Syed Balkhi, Founder of List25 and WPBeginner.com
”Social Metrics is one of the recipes for Social WordPress. You can integrate it quickly and easily on your WordPress site to view your performance on social networks” Jean-Francois Arseneault, Arseneault Consultation (WordCamp Montreal 2011)
A practical, step-by-step guide on how to optimize your campaigns and improve your social media strategy (i.e. turn reds into greens) is also included.
The software is well-supported, and comes with free lifetime updates and support, backed by a no-risk, sixty-day, complete money-back guarantee.
Product License Price
SocialMetricsPro plugin is available in two editions:
- Single Site License – This license enables you to set up SocialMetricsPro on 1 website only. Includes free lifetime updates and support. Price = $27.00 (one-time).
- Multi-Site License Edition – This license allows you to use Social Metrics Pro on all sites that you own. Includes free lifetime updates and free support. Price = $47.00 (one-time).
Note: The price of the SocialMetricsPro plugin can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct at the time this article was published. This may not be the actual price set by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
As mentioned earlier, social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm.
No website owner can afford to ignore how important social media is to their online success. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social media marketing strategy and shows you where and how to direct your efforts in order to improve your results.
Social Metrics Pro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP dashboard.
Get Social Metrics Pro if you own or manage WordPress sites and would like to save money on outsourcing your social marketing campaigns.
For more information, visit the plugin website here: Social Metrics Pro – Social Analytics For WordPress