Social interactions like Twitter retweets and mentions, Facebook shares, comments, and likes, etc. are called social signals.
Google has been tracking social signals as part of its ranking algorithm since late 2010.
Note: Google encourages businesses to build their brand on social media as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Google’s own head of the web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social signals, as so many things change quickly on social media. Without a reliable ‘map,’ Google is understandably reticent to assign too much importance to social signals over other aspects of their search algorithm. In short, Google’s strategy is to “wait and see” how things develop over time, as websites that provide real value normally develop longevity, trust and authority, and these are the websites that Google wants to rank higher in its search engine results.
Social Signals – Which Social Sites Matter?
Social media sites that search engines look to for measuring social signals include:
With more than 1.5 billion active users, Facebook is the largest social media network in the world. Research shows that one great post on Facebook can reach over 100,000 users, so even if it seems like Facebook is not driving droves of customers to your website, you should not be quick to dismiss Facebook as an important part of your business strategy, as Google processes social data and information from Facebook when determining your search rankings. In fact, research indicates that Facebook seems to have the most influence on website rankings of all social media sites, like Twitter andGoogle+.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over 500 million tweets sent out every single day. Twitter has a significant amount of influence on the cybersphere and places great importance on tweeting posts that provide great value to followers over the number of tweets sent …
(Over 500 million tweets are sent every single day. Source: InternetLiveStats.com)
Google’s own social networking site naturally carries great authority online, even if it is still a fledgling social community compared to sites like Twitter and Facebook.
(More people are actively using GooglePlus every week. Source: Internet Live Stats)
In addition to the big three listed above, there are a number of other social sites worth paying attention to, such as Pinterest, LinkedIn, Reddit, StumbleUpon, and Digg.
(Social media sites provide important signals that can affect your search engine rankings)
Social Signals – Which Ones Should You Pay Attention To?
Search engines like Bing and Google track a number of social signals, including the following:
- Facebook – e.g. how many Facebook likes, comments, and shares you have, growth rate of shares and likes, etc.
- Twitter – e.g. tweets and retweets, the number of people sharing the posts, trending topics, etc.
- Google+ – e.g. who is following you (influential users), how many people follow you, amount and authority of +1s, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Digg, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious social media-related signals that can influence search traffic. These include positive and undesirable factors, such as backlinks from authority sites (not as influential as they once were, but still a factor) [positive], and whether your site is deemed to be of poor quality by other users [negative].
As a website owner, it’s important to not only find ways to develop your social media presence, but also to be able to monitor, measure and analyze your social media in order to improve your business results.
(Use social media to improve your business results)
Social media monitoring allows you to find insights into what people are saying about your brand, services, or company on social media, spot market opportunities, assess competitor activity and market dominance, avert crises, and measure the impact of campaigns. Additionally, social media monitoring can also provide you with vital data about emerging trends and what clients and consumers are thinking about specific brands, businesses, products, or topics.
As a tool for business intelligence, social signal monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various people including online reputation management (ORM) agencies, marketing teams, market researchers, social engagement and community personnel, professional sales reps, and social media marketing agencies. Typically, small businesses don’t have the budget to pay a media monitoring service to continually track their coverage in the media.
Fortunately many service providers have created many affordable tools that facilitate the monitoring of a wide range of social media channels, allowing you to track consumer behavior around your products or brand allowing you to react to conversations and engage with online users in various social media platforms.
We have created a comprehensive article where we explore over 30 social media tracking tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns. More information:
(Are you tracking your social signals effectively?)
This article explores a simple, yet effective plugin for WordPress-driven sites for monitoring social media signals and improving your social media presence online.
Social Metrics Pro – Social Media Analytics Plugin
Description Of Plugin
SocialMetricsPro is an easy-to-use social analytics WordPress plugin that is designed to help users grow their social media influence in an uncomplicated way. It is built on a simple premise – SocialMetricsPro measures and tracks how each signal is performing and displays either a green or red indicator. Your goal is to turn reds into greens.
(A standard operating procedure that anyone can operate … turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics. Posts that receive the most shares display green. Posts with low social media activity are colored amber and red.
The developers of SocialMetricsPro tested their plugin on a network of over two thousand websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they were able to notice that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.
(According to the plugin developers, focusing on improving your social marketing campaigns can positively impact your search rankings, web traffic and revenue!)
For more details go here:
Benefits Of Using SocialMetricsPro
Below are just some of the many benefits of using SocialMetricsPro to track Tweets, Likes, Pins, +1s and more directly from your WP Dashboard on your website:
Ready To Go To Work In Very Little Time
Social Metrics Pro installs like every other WP plugin. Simply upload a zip folder that contains the plugin files to your Plugin folder via your WP dashboard and activate.
Really Simple To Use
As mentioned earlier, your task is to change all the reds into greens. SocialMetricsPro tracks and measures social media signals so you know which social campaigns require investing more effort and where to optimize.
Track Only Signals From The Networks You Care About
SocialMetricsPro provides a powerful dashboard to monitor social media activity from networks like Twitter, Facebook, GooglePlus, Digg, StumbleUpon, Pinterest, and LinkedIn.
Social Metrics Pro lets you easily answer questions like:
- Which social media networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With Social Metrics Pro, all this information can be accessed with a single click.
(SocialMetricsPro constantly monitors social signals from the sites that you care most about!)
Social Metrics Pro offers WP users with a number of features. Here are just some of those:
- Fast and easy to install and configure. Ready to go to work in minutes.
- Social Metrics Pro Is Widgets & Extensions Ready. You can extend its functionality using external and built-in widgets. Access the latest information from your WP dashboard, add socially popular content to your sidebar or anywhere on your site using point-and-click widgets.
- One-click upgrading. Update SocialMetricsPro with a single click via the WordPress Updates screen, or update it manually. You can also opt to be notified via email whenever new versions are released.
- Low-resource consumption. Social metrics reports are compiled in seconds, consuming little server resources. Reports also display the amount of time it took to retrieve information and the server memory used to gather data.
Additional plugin features include:
- Sorting, Searching And Filtering Features: Social Metrics Pro lets you sort and filter information as you like. You can perform keyword searches to study topic-related posts, and even filter the results by publishing date, category, post authors, or post type.
- Export Data: You can export and plot data in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(Social Metrics Pro is simple to use … just turn reds into greens!)
Here are some of the testimonials and comments users have published about SocialMetricsPro:
“Social Metrics Pro is the essential plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. When we work with our clients such as T-Mobile, the .Me domain name registry and others, Social Metrics Pro is the plugin we use to create reports as well as keep track on each bit of content to optimize it for future performance.” Ivan Brezak Brkan, Editor of Netokracija.com, TechCrunch EU Contributor
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
A step-by-step, practical guide containing useful advice on how to optimize your site for social media success (i.e. how to turn reds into greens) is also included.
Social Metrics Pro is well-supported, and comes with free lifetime updates and support, backed by a no-risk, 60-day, 100% money-back guarantee.
Social Metrics Pro plugin is available in two editions:
- Single Site License – This allows you to set up SocialMetricsPro on a single domain. Pricing includes free lifetime upgrades and support. Cost = $27.00 (one-time).
- Multi-Site Licensing – This lets you activate Social Metrics Pro on all the domains that you own. It includes free lifetime updates and free support. Cost = $47.00 (one-time).
Note: Pricing for the Social Metrics Pro product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current when this content was published. This may not be the actual pricing set by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Info
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Get The Product
As mentioned earlier, with the increased importance of social sites like Facebook and Twitter, search engines now take into account social signals when determining a site’s ranking.
No website owner can afford to ignore the importance of social media. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives website owners immediate feedback on the success of their social marketing strategy and shows them how and where to improve their results.
SocialMetricsPro is ideal for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WordPress dashboard.
We recommend getting this plugin if you own or manage WordPress sites and would like to outperform your competitors on social media.
For full details, visit the plugin website here: Social Metrics Pro – Social Analytics Plugin