Social recommendations like Facebook shares, comments, and likes, Twitter mentions and retweets, etc. are called social signals.
With the increased importance of social media sites like Twitter and Facebook, search engines like Bing and Google now take into account a range of social signals when determining a site’s ranking.
Note: Google encourages website owners to build their social presence as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s own web spam team has stated that Google takes a cautious approach when it comes to assessing social media signals, as so many things change quickly on social media. Without a perfect ‘map,’ Google is understandably reticent to assign too much importance to social signals over other aspects of their search algorithm. In summary, Google’s strategy is to “wait and see” how things develop over time, as sites that provide real value develop longevity, trust and authority, and these are the sites that Google wants to display higher in its search listings.
Social Signals – Which Social Media Sites Matter?
Social media sites that search engines like Google and Bing look to when measuring social signals include:
With over 1.5 billion monthly active users, Facebook is the largest social media network in the world. Research shows that an average post on Facebook can reach up to 150,000 users, so even if no one seems to be buying your products or services on Facebook, you should not be quick to dismiss the power of leveraging Facebook, as Google processes data and information from Facebook when determining your search rankings. In fact, Facebook seems to have the most influence on website rankings of all social media sites, like Twitter orGoogle+.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second largest social media site in the world, with over 600 million tweets sent out each day. Twitter plays a significant role as a global influencer on the cybersphere and places great importance on the authority of tweets posted to readers over the number of tweets sent …
(Over 500 million tweets are sent every day. Source: InternetLiveStats.com)
As Google’s own social media site, GooglePlus naturally carries a significant degree of authority online, even if it is still a fledgling social community compared to sites like Facebook and Twitter.
(More people are starting to interact socially on Google+ each month. Source: Internet Live Stats)
In addition to the big three listed above, there are a number of other social media networks worth getting to know, like Pinterest, LinkedIn, Digg, StumbleUpon, and Reddit.
(Social media sites provide important signals to search engines that could affect your rankings)
Which Social Signals Should You Be Paying Attention To?
Social signals tracked by search engines like Google and Bing include:
- Facebook – e.g. how many Facebook shares, comments, and likes you have, growth rate of likes and shares, etc.
- Twitter – e.g. how many tweets and retweets a site has, the number of people sending a tweet, trending topics, etc.
- Google+ – e.g. who is following you (influential users), how many people follow you, number and growth rate of +1s, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, comments on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious social media-related factors that can indirectly influence search traffic. These include positive and negative factors, such as links from authority sites (backlinks) (not as important as they once were, but still a factor) [positive], and whether your site is deemed to be of poor quality by site reviewers [negative].
As a business owner, it’s important to not only find ways to develop your presence on major social networking websites, but also to be able to track, measure and analyze your social media in order to improve your business results.
(Use social media to improve your business results)
Tracking social media activity allows you to find insights into your company’s overall visibility on social media, measure the impact of campaigns, spot potential opportunities for engagement, assess competitor activity and market share, and take preventative measures if you detect negative comments or feedback by online users. Additionally, monitoring social media can also provide you with valuable data about emerging trends and what consumers and clients are thinking about specific brands, businesses, topics, or products.
As a tool for business intelligence, social monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various groups that include market research, online reputation management companies, marketing teams, social engagement and community staff, social marketing agencies, and sales teams. Typically, many small businesses don’t have the budget to pay a media monitoring service to continually track their coverage in the and actively monitor their digital reputation.
Fortunately different technology companies have developed tools and solutions that facilitate the tracking of a broad spectrum of social media channels, enabling you to identify consumer behavior around your brand or products so you can respond to conversations and interact with consumers in various social media platforms.
We have written a detailed article about social media measurement tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that could affect your business, etc, see what online conversations are taking place that could affect your business,etc. You can learn more here:
(Do you know how to effectively measure your social signals?)
In this article, we look at a simple social tracking tool for WordPress and increasing your social media influence.
Our Recommended WordPress Plugin …
SocialMetricsPro – Social Media Analytics For WordPress
Description Of Plugin
SocialMetricsPro is an easy-to-install social media analytics plugin for WordPress that is designed to make growing your social media influence uncomplicated. It is built on a simple concept – Social Metrics Pro measures and tracks how each signal is performing and displays either a green or red indicator. The site owner’s goal is to convert all the red squares into greens.
(A standard operating procedure that any user can follow … turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics. Posts that receive the most shares show up green. Posts with low social media activity show up amber or red.
The plugin developers tested SocialMetricsPro on a network of over two thousand sites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they noticed a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.
(According to Social Metrics Pro developers, improving your social marketing campaigns can result in higher search engine rankings, increased traffic and increased revenue!)
Below we have listed just a few of the benefits and advantages of using Social Metrics Pro to track Tweets, Likes, +1s, Pins and more directly from your WordPress Dashboard on your site:
Quick And Simple To Install And Implement. Be Up And Running In No Time.
Social Metrics Pro installs like every plugin. Just upload the plugin file to your Plugins folder via your WP dashboard and activate.
Simple To Use
As mentioned earlier, the site owner’s goal is to turn more red squares into greens. Social Metrics Pro tracks and measures social media signals so you know which social campaigns require more effort and where to optimize.
Track The Social Signals From The Networks You Care About
Social Metrics Pro allows you to track and monitor social media activity from networks like GooglePlus, Twitter, Facebook, LinkedIn, Pinterest, StumbleUpon, and Digg directly from your WP admin area.
SocialMetricsPro helps you get answers to questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With Social Metrics Pro, all of this information is available on-demand, with a single click.
(Social Metrics Pro constantly monitors social signals from the social sites that you care most about!)
Social Metrics Pro provides a number of great features to WP users. Below we have listed a few:
- Fast and simple to install and use. Be up and running in minutes.
- Widgets & Extensions Ready. You can extend the plugin’s functionality using external and built-in widgets. Social Metrics Pro displays updated information from your WP admin bar, add socially popular content to your blog sidebar or anywhere on your site using point-and-click widgets.
- One-click updates. You can update the plugin with a single click via the WordPress Updates page, or update it manually. You can also choose to receive email notifications whenever new plugin updates are released.
- Minimal consumption of server resources. The plugin generates reports in seconds, using little hosting resources. Report generation also includes the amount of time it took to retrieve information and the server memory consumed when gathering data.
Additional plugin features include:
- Sort, Search And Filter Features: Social Metrics Pro allows you to sort, search and filter the information however you like. You can perform keyword searches to study posts related to certain topics, and even filter the results by post authors, post type, category, or publishing date.
- Export Data To Excel: You can export data to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to the spreadsheet application of your choice.
(Social Metrics Pro is very simple to use … just change red squares into greens!)
Here are a few of the testimonials and feedback that users have provided for Social Metrics Pro:
”Social Metrics is the easiest way to see at a glance which posts have performed well on social networks.” Kevin Muldoon, Founder of WPMods.com
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
Social Metrics Pro Plugin – Useful Tips
Social Metrics Pro includes a practical, step-by-step guide containing useful advice on how to optimize your social media strategy (i.e. how to turn reds into greens).
Social Metrics Pro Support
The software is well-supported, and comes with free support and free lifetime updates, backed by a risk-free, 60-day, full money-back guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site License Edition – This option enables you to use Social Metrics Pro on a single domain. Cost includes free lifetime updates and free support. Price = $27.00 (one-time).
- Multiple Sites License – This enables you to use Social Metrics Pro on unlimited domains that you own. Price includes free lifetime updates and support. Price = $47.00 (one-time).
Please Note: Price details for Social Metrics Pro can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was written. This may or may not be the actual pricing charged by the product author when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Install The Plugin
As mentioned earlier, social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm.
No website owner can afford to ignore the importance of social media. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives users immediate feedback on the success of their social media marketing campaigns and shows them where to direct their efforts in order to improve their results.
SocialMetricsPro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WordPress admin area.
Get SocialMetricsPro if you own or manage WordPress sites and want to improve social visibility and see more of your keywords getting ranked on search engines.
For full details, visit the plugin website here: SocialMetricsPro – Social Media Analytics Plugin For WordPress