Are you losing customers because of poor web design? A poorly-designed web site could end up losing you many new customers.
In a world where appearances matter, your website’s design can play a significant part in the success of your business. Your website is probably the first thing that your potential customers see and this could affect their purchasing decision.
Think about how most people research products nowadays. Even if it’s just doing preliminary research, we may fire up our laptop and go browse somebody’s website first before purchasing products in-store or online.
Now, put yourself in your visitor’s position. How does your web site appear to others? Does it invite them to approach and explore things further, or does it make them confused and cautious about what to do next?
What prospective clients see “above the fold” (i.e. what you first see on your screen) is just the tip of the iceberg. There is so much more than can influence your visitors’ thoughts and their purchasing decisions.
Can WordPress Help Fix Your Poorly-Designed Web Site?
Let’s take a look at some of the more important design problems that can affect your site’s results and performance:
Web Design Issues
Typical web design problems that can affect a visitor’s perception of your site include:
- Color – Clashing color combinations can affect your results. This also applies to the use of text and background color. There are ways to specify web colors correctly and even safe web colors to make sure that the colors you choose will display predictably across different mediums. If in doubt, seek the services of a web design professional.
- Design Elements – Web pages that contain unexciting, outdated or just plain old hard to read text can easily turn visitors off your site. Visitors can also be affected by careless inconsistencies in the design elements or overpowering use of design elements.
- Layout – The way your site is structured can impact the way visitors navigate around your site. Layout considerations also include where your navigation menus, links, and other useful elements are used, where menus are positioned on your site, page columns, etc ….
- Responsiveness – Since information is now accessed by a range of devices with different-sized browsers, it’s important that your website’s design be fully responsive. If your web pages do not resize automatically to work across all devices, browsers, and platforms, you could lose valuable customers.
Web Site Functionality Issues
Typical website functionality issues include the following:
- Subpar functionality – A huge turn-off for users is landing on a page where some links don’t work, videos don’t play and images are missing. Subpar functionality is not acceptable, especially if your aim is to come across as a professional and reliable business. Your website is a reflection of your organization. It’s important therefore, to make sure that all your hyperlinks, videos, and images are up and running at all times. Sometimes, problems are caused by external factors such as your web hosting, or they may even be unbeknownst to you, but it’s important to make sure that remain proactive and that you attend to problems immediately.
- Feature limitations – If your business provides users specific functionalities, then make sure that these features are not limited. For example, if you want to sell goods or services online, make sure that you provide visitors with full e-commerce functionality that allow them to choose and add items to a shopping cart, enter coupons, pay with credit cards or PayPal, receive purchase notifications, receipts, and email confirmations, etc.
Poor User Experience
Normally, the area that is most affected because of a poorly-constructed web site is the “user experience”.
A poor user experience can leave a bad taste in people’s mouths and lead them to vent their dissatisfaction in social networks, user forums, review sites, comments, etc ….
Common issues that can create a poor user experience include some of following:
- User-Friendly – Your website must be user-friendly. Information about your products and services should be easy to locate. Your prospective customers want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable files to your site (e.g. forms and documents), make sure that visitors are given instructions on how to download and access your information.
- Organization – If your website isn’t cleanly organized and user-friendly, you run the risk of losing not only prospective customers but also existing customers. Having features such as descriptive URLs, product and service categories and sections where topic-related content can be easily found will provide visitors with an enjoyable experience.
- Eye-Catching Features – Visitors want websites that are user friendly, easy to navigate, and that are eye-catching. To achieve this you need to find a balance between attractive, modern web design and compelling web copy that engages your users. For example, highlight links pointing to your product pages by inserting great graphics next to well-written product descriptions. This is effective and will help you improve not just the user experience on your website, but can also lead to more sales and conversions.
- Engaging Site – Another area that helps users want to stay longer on your website is providing interactive features that engage users, such as features that let them\visitors comment on, share, like, download and recommend your content, interact with your support staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … You also want visitors to be able to navigate quickly within your site and access your information without waiting around for pages to load, so having your site optimized for page loading speed is important.
(Web design issues)
As you can see, there are many areas that can contribute to a poor user experience and impact your business success online. If your website isn’t designed in a user-friendly way, you run the serious risk of not only losing prospective customers but also your existing customers as well.
Now … what if you have arrived found this information because you currently have an existing site with design issues that you feel may be affecting your business?
First, be aware that getting problems addressed on an existing website can take time and can be fairly costly depending on the problem and what kind of site you currently operate, especially if the work requires a lot of web code editing.
If you are currently considering getting a new website developed or redeveloping an existing website, then we suggest that you seriously consider choosing WordPress.
(WordPress can help improve your website results!)
We currently publish more posts about the benefits and advantages of the WordPress platform on this site, but here are just a few key points to keep in mind about why you should use WordPress:
WordPress – Unique Web Site Design Features
WordPress themes are unique website design templates that let you immediately change the look of your site with only a few mouse clicks.
There are literally thousands of professional themes designed for WordPress site owners available that can be downloaded. Many of these are either freely available, or can be bought for a relatively small cost, saving you hundreds of dollars on the cost of web design.
Most themes nowadays are responsive and provide users with customizable features for changing the design of your site like color, elements like menus and headers, layouts and more. Themes are just one of the many things that make WordPress such a great tool for helping you achieve a design for your website that ultimately helps to improve your business.
You can learn about themes here:
Plugins – Virtually Unlimited Functionality
Another great reason to choose WordPress is that WordPress provides you with scalable functionality through add-on applications called “plugins.”
Plugins, like themes, integrate with your website to provide you with almost unlimited scalability.
Earlier in this post we talked about issues like subpar functionality and feature limitations as part of the reason why a poorly built web site could end up losing you customers.
Plugins can help you overcome these issues and limitations quite easily and inexpensively. If there is a feature that needs to be in your site, just install a WordPress plugin that will do what you need your website to do.
Want a plugin that will let you know about any problems with your site like links not working, videos not playing, images that aren’t showing or even tell you if your whole website has gone down? No problems … there are plugins that can help you fix that, or let you know about problems so you can correct these immediately!
Need a plugin that will turn your site into an online store or provide you with a complete e-commerce system? Again, no problem! There are several WordPress plugins that will help you sell products online and provide your customers with full e-commerce functionality that allow them to choose and add products to a shopping cart, use coupons, buy with credit card or PayPal, receive notifications, receipts and confirmations, etc.
And just like WordPress themes, there are thousands of fantastic plugins for WordPress that can be easily downloaded for free, or are relatively cheap, once again, saving you hundreds, even thousands of dollars on the cost of website development.
You can learn more about WP plugins here:
WordPress – An Enhanced Website User Experience
In addition to being able to correct problems caused by a poorly-built website, WordPress can also help you create a great user experience for website users.
WordPress provides beautifully-designed and exciting themes that cover all needs and uses and functional plugins that allow visitors to contact, engage and interact with you. With the right combination of a WordPress-driven site, WordPress themes, plugins and great content, you can create a a highly interactive and engaging user experience that will keep them returning to your site.
As stated earlier, consumers nowadays will do extensive research online before they make purchasing decisions. If your website isn’t designed with customers in mind, they will not return and simply move on to another business that does offer them a better website and user experience.
Hopefully, this article has given you a better understanding of problems that can affect your web site and how WordPress can help you build a better online. To learn more about using the WordPress platform please click on links to visit our related posts section.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)