Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing prospects because of poor web design? A poorly-constructed website can cost you many new customers.

In a world where beautiful design sells, your website’s design can be very important to your business success. Your website is the first thing that your visitors see and this could affect their purchasing decision.

Think about how most people do research about services nowadays. Even if we’re only doing preliminary research, we may turn on our mobile device and go visit a website before taking the next step.

Now, put yourself in your visitor’s shoes. How does your digital presence appear to online users? Does your site invite them to draw closer and explore things further, or does it make them hesitant and cautious about what to do next?

What your customers see “above the fold” (i.e. what you first see in your screen) is just the tip of the iceberg. There is so much more than can influence your web visitors’ perceptions and their purchasing decisions.

Can WordPress Fix Bad Web Design?

Let’s review some of the main design issues that can affect your website’s results:

Website Design Problems

Some common web design issues that can influence your user’s perception of your site include some following:

  • Color – Poor color schemes affect your results. This also applies to the use of text and background color. There are tools that can help you specify web colors correctly and even safe web color tools to help ensure that the color schemes you select will display predictably across different mediums. If in doubt, seek the services of a professional web designer.
  • Design Elements – Web pages that contain visually boring, outdated and just plain old hard to read typefaces can result in users quickly losing interest in off your site. Visitors can also be affected by careless inconsistencies in your design elements and overpowering use of design elements.
  • Layout – How you structure your page content can have an impact effect on how users navigate around your site. Layout considerations also include where your navigational menus, links, and other useful elements are placed, where menus are positioned on your site, page columns, etc ….
  • Responsiveness – Since websites are now viewed by a range of devices with different-sized screens, it’s vitally important that the design of your website be responsive. If your website does not display well across all devices, browsers, and platforms, you could lose potential customers.

Web Site Functionality Issues

Common website functionality problems include:

  • Frequent website errors – A huge turn-off for users is landing on a page where links don’t work, videos don’t play and images are missing. Persistent errors are not acceptable in any website, especially if you are trying to come across as a professional. Your web presence reflects your business. It’s important therefore, to make sure that all your links, videos, and graphics remain working all the time. Sometimes, problems are caused by external things like your web hosting, or they may even be unbeknownst to you, but it’s important to make sure that you’re always proactive and that you get problems addressed as soon as possible.
  • Feature limitations – If your website offers visitors certain features or functionalities, then make sure that these features are not limited. For example, if you plan to sell goods or services on your site, make sure that you provide visitors with full e-commerce features that allow them to select and add items to a cart, apply coupons, purchase using a credit card or PayPal, receive notifications, receipts, and confirmations, etc.

Poor Web User Experience

Normally, the area that is most affected due to a poorly-constructed site is the “user experience”.

A bad user experience can leave a bad taste in users mouths and lead to sharing their disappointment in social sites, forums, review sites, comments, etc ….

Here are just some common problems that can create a poor user experience:

  • Ease Of Use – Your site should be user-friendly. Your service information should be easy to locate. Your site visitors want user-friendly features and they want to find things as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable information to your site (e.g. presentation slides), make sure that visitors are given instructions on how to download and access your information.
  • Organized – If your site isn’t organized and user-friendly, you run the risk of losing not only prospective clients but also existing clients. Having features like descriptive links, product and service categories and sections where related content is grouped or linked together provides users with a good user experience.
  • Stimulating Website – Visitors stick around on sites that are easy to use, easy to navigate, and that are eye-catching. To achieve this you need a balance between attractive, modern web design and compelling web copy that engages your website users. For example, draw attention to hyperlinks pointing to your product pages by inserting eye-catching photos or illustrations alongside well-crafted product descriptions. This is effective and can help you improve not only the user experience on your site, but also improve your sales and conversions.
  • Engaging Website – Another thing that helps customers want to stick around on your site is to provide interactive features that engage your users, such as features that let them\visitors leave comments, share, like, download and recommend your content, interact with your staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to navigate quickly within your site and access your information without waiting around for pages to load, so site loading optimization is important.
  • Compliant Website – One of the most important and often ignored aspects of creating a great user experience is to make sure that users feel confident doing business with you online. To reassure your prospective customers that you are credible, trustworthy, secure and professional to deal with, make sure that your site includes legal pages such as a contact page, privacy statement, terms of usage, security information, FTC disclaimers, etc.

Web site design problems

(Web design problems)

As the above shows, there are many areas that can contribute to a poor user experience and negatively impact your business results online. If your site isn’t designed in a user-friendly way, you run the serious risk of not only losing prospective customers but also some of current clients too.

Now … what if you have arrived here because you currently have an existing site with design problems that may be affecting your business?

First, keep in mind that getting issues corrected on an existing site can take time and can be somewhat costly depending on the problem and what kind of site you have, especially if it requires extensive web coding.

If you are currently in the process of having a new website developed or overhauling an existing website, then we suggest that you seriously consider choosing WordPress.

WordPress can help to improve your website results!

(WordPress can improve your website results!)

We plan to provide a lot more in-depth articles about WordPress on this site, but here are just a few of the things to keep in mind about why you should seriously consider using WordPress:

WP Themes – Unique Web Design Features

WordPress themes are unique website design templates that let you instantly change the look and feel of your entire site in minutes.

There are literally thousands of professional WP themes available that can be downloaded. Many of these are either free of charge, or can be purchased relatively cheaply, saving you hundreds, even thousands of dollars on the cost of website design.

WordPress Themes

(WP Themes)

Most themes nowadays are responsive and provide users with flexible and customizable options for changing your site’s design settings like color, template elements like menus and headers, page layouts and more. This is just one of the many things that make WordPress an ideal tool for helping you create a design for your website that ultimately works for your business.

Learn about themes here:

WordPress Plugins – Modular Scalability

Another compelling reason to build your site using the WP website publishing platform is that WordPress gives site owners scalable features through add-on applications called “plugins.”

WordPress plugins, like WP themes, integrate with your website to provide you with virtually unlimited flexibility.

Earlier we talked about issues in areas like subpar functionality and feature limitations as part of the reason why a poorly designed web site could end up costing you money.

Plugins can help you overcome these issues and limitations quite easily. If there is a functionality you want to integrate into your website, just install a WP plugin that will do what you want done.

Need a plugin that will let you know about any issues on your website such as hyperlinks not working, videos not playing, graphics that aren’t displaying or even tell you if your whole site has gone down? No problems … there are plugins that can help you fix that, or let you know about problems so you can take immediate corrective action!

Want a plugin that will let you turn your site into an online store or provide you with a complete e-commerce system? Again, no problem! There are several inexpensive plugins that will help you sell goods or services online and provide your visitors with full e-commerce functionality that allow them to select and add items to a shopping cart, use discount codes, complete their orders using credit card or PayPal, receive notifications, invoices and email confirmations, etc.

And just like WP themes, there are thousands of fantastic plugins that can be downloaded for free, or that are extremely affordable and will save you hundreds, even thousands of dollars on the cost of website development.

WordPress Plugins

(WP Plugins)

You can learn more about WP plugins here:

WordPress – An Engaging Website User Experience

In addition to being able to correct issues caused by a poorly-built website, WordPress can also help you provide your visitors with a great user experience.

WordPress provides beautiful, professional and exciting themes that cover all kinds of uses and feature-rich plugins that allow customers to contact, engage and interact online with you. With the right combination of a WordPress-powered website, WordPress themes, plugins and great content, you can create a rich user experience that will keep your visitors coming back to your site.

WordPress tips

As stated earlier, consumers nowadays do research online before they make a purchasing decision. If your website isn’t designed to provide your visitors with a rich and engaging user experience, these consumers will not return and simply move on to another business with a better website.

Hopefully, now you have a better understanding of problems that can affect your website and how WordPress can help you improve your business business online. To learn more about the benefits of using WordPress for a business website please click on links to visit our related posts section.

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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