Are you losing customers because of a poorly-built website? A poorly-constructed website could end up costing you valuable business.
In a world where attractive things matter, your website’s design can affect your business success. Your website may be the first thing that your visitor sees and this could affect their decision to purchase from you.
We typically mostly do things online. Even if we’re only doing preliminary research, we will instinctively jump online and go browse someone’s website first before purchasing something in-store or online.
Now, try to see things from your visitor’s viewpoint. How does your web site appear to other people? Does it invite people to enter and explore things further, or does it make people confused and unsure about what to do next?
What your customers see “above the fold” (i.e. what you first see in your screen) is only the tip of the iceberg. There are so many other things than can influence your visitors’ perceptions and their decision to do business with you.
Can WordPress Help Fix Bad Web Design?
Let’s review a few key design problems that can affect your website’s results and performance:
Web Design Issues
Some common design issues that can affect a prospect’s perception about your website include:
- Color – Clashing color schemes affect your site’s results. This also applies to your choice of text and background color. There are methods that can help you select web colors correctly and even safe web color tools to help make sure that the colors you want to use will display consistently across various web formats. If in doubt, seek the services of a professional web designer.
- Design Elements – Pages that contain uninteresting, outdated or just plain ugly visual elements can result in visitors quickly losing interest in off your website. Visitors can also be affected by overall design inconsistencies or overpowering use of design elements.
- Layout – How your pages are laid out can affect the way visitors navigate around your site. Layout considerations also include where your navigation menus, links, and other useful objects.
- Responsiveness – Since websites are now viewed using various devices with different-sized browsers, it’s important that your web design be fully responsive. If your web pages do not resize automatically to fit your information on all devices, browsers, and platforms, you could incur loss of customers.
Typical website functionality issues include the following:
- Frequent errors – A huge turn-off for users is arriving on a page where hyperlinks don’t work, videos can’t play and graphics aren’t showing. Subpar functionality is no longer acceptable, especially when your aim is to come across as a professional. Your digital presence reflects your organization. It’s important therefore, to ensure that all your links, videos, and images remain running smoothly all the time. In some cases, problems could be related to external factors such as your web hosting, or they may even be unbeknownst to you, but it’s important to make sure that remain proactive and that you get problems addressed immediately.
- Feature limitations – If your website provides users certain functionalities, then make sure that these functionalities are not limited. For example, if you plan to sell goods or services on your site, make sure that you provide visitors with full e-commerce features that allow them to select and add items to a shopping cart, enter discounts, complete purchases with credit cards or PayPal, receive purchase notifications, receipts, and confirmations, etc.
Poor User Experience
Normally, where visitors suffer the most due to a poorly-built web site is in the realm of the “user experience”.
A poor user experience can leave a bad taste in visitors’ mouths and lead to venting their dissatisfaction across social media, user forums, review sites, commenting sections, etc., bringing you negative publicity.
Here are just some common problems that can create a poor user experience:
- User-Friendly – Your site needs to be easy to use and intuitive to navigate. Information about your products and services should be easy to find. Your visitors want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable information to your site (e.g. spreadsheets), make sure that visitors are given instructions on how to download and access your information.
- Organization – If your website isn’t cleanly organized and user-friendly, you run the risk of losing not only potential customers but also existing clients. Providing features like descriptive URLs, product and service categories and clearly-defined sections where topic-related content is grouped or linked together provides visitors with an enjoyable user experience.
- Compelling Website – Visitors want sites that are easy to use, well organized, and that provide them with eye-catching options. This means finding a balance between attractive, modern web design and compelling website copy that engages your users. For example, highlight hyperlinks that point to your product pages with beautiful images next to well-crafted descriptions. This is effective and will help you improve not only the user experience on your website, but also improve your sales and conversions.
- User Engagement Features – Another thing that helps to improve user experience on your site is to provide interactive features that engage visitors, such as features that let them\visitors leave comments, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want users to navigate quickly around your site and access your information without waiting around for pages to load, so site loading optimization is important.
(Site design issues)
As you can see, there are many areas that can contribute to a poor user experience and impact your business success online. If your website isn’t designed in a user-friendly way, you run the risk of not only losing prospective paying customers but also existing clients too.
Now … what if you have arrived found this article because you currently have an existing site with design issues that you feel may be affecting your business?
First, keep in mind that getting a complete website overhaul can take time and can also be quite costly depending on the problem and what kind of site you have, especially if what needs doing requires a lot of web code editing.
If you are researching the process of having a new website developed or upgrading an existing site, then we highly recommend that you consider building or redesigning your website with WordPress.
(WordPress can improve your website results!)
We currently share more information about WordPress on this site, but here are just a few of the things to keep in mind about why you should choose WordPress:
WordPress – Instant Web Site Design
WordPress themes are unique web design templates that let you instantly customize the look of your website without affecting the website’s content and modifying the underlying software functionality.
There are thousands of great-looking WP themes available that you can install on your site. Many of these are either free, or they are extremely well priced, saving you thousands of dollars on the cost of web design.
Most themes are responsive and provide site owners with highly customizable features for changing your site’s design such as the color, elements like headers, footers, menus and styles, page layouts and more. Themes are just one of the many things that make WordPress such a great tool for helping you achieve a design for your website that works for your business.
Learn about themes here:
WordPress – Modular Features
Another great reason to choose the WP CMS is that WordPress gives website owners scalable features through add-on applications called “plugins.”
WP plugins, like WP themes, integrate easily with your site to provide you with virtually unlimited features or functionality.
Earlier in this post we discussed issues like subpar functionality and feature limitations as part of the reason why a poorly designed website could lose you money.
Plugins can help you overcome these issues quite inexpensively. If there is a feature that needs to be in your website, just install a WP plugin that gets the job done.
Want a plugin that will let you know about any issues with your site such as links not working, videos not playing, pictures that aren’t displaying or even alert you if your whole website is down? No problems … there are plugins that can help you fix that, or notify you about problems so you can correct these immediately!
Want a plugin that will let you turn your site into an online store or provide you with a complete e-commerce system? Again, no problem! There are several inexpensive and easy-to-use WP plugins that will help you sell goods or services online and provide your visitors with full e-commerce functionality that allow them to select and add items to a cart, apply discounts, order with credit card or PayPal, receive purchase notifications, receipts and confirmations, etc.
And just like themes, there are tens of thousands of useful WordPress plugins that can be easily downloaded for free, or that are relatively cheap, once again, saving you hundreds, even thousands of dollars on the cost of web development.
Learn more about plugins here:
WordPress – An Interactive Web User Experience
In addition to being able to correct problems caused by a poorly-constructed web site, WordPress can also help you create a great user experience for customers.
WordPress provides beautiful, professional and exciting themes that cover all types of applications and functional plugins that allow web users to connect, engage and interact online with you. With the right combination of a WordPress-driven website, WP themes and plugins, plus great content, you can create a a highly interactive and engaging user experience that will keep your visitors coming back to your site.
As we’ve previously stated, consumers nowadays will do research online before making a purchasing decision. If your website isn’t designed to provide your visitors with a rich and engaging user experience, they will not return and simply move on to another business that does provide them with a better website.
Hopefully, now you have a better understanding of issues that can affect your web site and how WordPress can help you build a better online. To learn more about using WordPress for a business website please see other posts we have published on this site.
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