Are you losing business because of a poorly-designed site? No matter how great the quality of your products and services may be, a poorly-designed website could end up losing you prospective new customers and a lot of money.
In a world where attractive design sells, the design of your website can play a significant part in your business success. Your website may be the first thing that a visitors see and this can affect their purchasing decision.
People are now turning more than ever to the internet to find products and services. Even if we’re only doing preliminary research, we still jump online and go browse somebody’s web site before making our next move.
Now, try to see things from your visitor’s perspective. How does your web site appear to visitors? Does it invite them to come and explore things further, or does it make them hesitant and unsure about where to go next?
How your site looks is just the tip of the iceberg. There is so much more than can influence your visitors’ experience and their purchasing decisions.
Can WordPress Fix A Poorly-Constructed Web Site?
Here are just a few key design problems that can affect your site’s results and performance:
Web Design Problems
Common web design issues that can affect a prospect’s perception of your site include some following:
- Color – Clashing color combinations can impact on your site’s results. This also applies to your choice of text and background color. There are tools to specify web colors correctly and even safe web color tools to ensure that the palettes you want to use will display predictably across different systems. If in doubt, seek the services of a web design professional.
- Design Elements – Web pages that contain visually unexciting, outdated or just plain old hard to read fonts can turn users off your site. Visitors can also be affected by inconsistent graphic element choices or excessive use of design elements.
- Layout – How your content is laid out can affect the way visitors navigate around your site. Layout considerations also include how your navigation menus, links, and other useful elements are placed, where menus are positioned on your site, page columns, etc ….
- Responsiveness – As digital information is now viewed through a range of devices with different-sized screens, it’s important that your website’s design be fully responsive. If your web pages do not resize automatically to work on all devices, browsers, and platforms, you may incur potential business opportunity losses.
Web Site Functionality Problems
Common website functionality problems can include:
- Subpar functionality – A huge turn-off for users is arriving on a website where links don’t work, videos can’t play and graphics are missing. Frequent site errors are not acceptable, especially when your aim is to come across professionally. Your website reflects your business. It’s vitally important to make sure that all your hyperlinks, videos, and images remain up and running all the time. Sometimes, problems are related to factors such as your web hosting, or you may not even be aware of it, but it’s important to make sure that remain proactive and that you get issues repaired immediately.
- Feature limitations – If your site offers visitors certain features or functionalities, then make sure that these functionalities are not limited. For example, if you want to sell products on your site, make sure that you provide users with full e-commerce features that allow them to choose and add products to a cart, use coupons, complete their purchases with credit cards or PayPal, receive purchase notifications, receipts, and confirmations, etc.
Poor User Experience
Normally, where your business suffers most noticeably because of a poorly-constructed site is in the realm of the “user experience”.
An unsatisfactory user experience can leave a bad taste in users mouths and lead to venting their frustrations in social networks, forums, review sites, commenting sections, etc., bringing you unwanted negative publicity.
Here are just some common issues that can lead to a poor user experience:
- Ease Of Use – Your website needs to be user-friendly. Information about your products and services should be easy to find. Your potential clients want user-friendly features and they want to find things as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable information to your site (e.g. spreadsheets), make sure that visitors are given instructions on how to download and access your information.
- Organized – If your web site isn’t organized and user-friendly, you run the risk of losing not only potential clients but also existing clients. Providing features like search engine-friendly URLs, product and service categories and sections where related content can be easily found provides users with a good experience.
- Stimulating Features – Users stick around on websites that are easy to use, easy to navigate, and that are stimulating. This means achieving a balance between attractive, modern web design and compelling web copy that engages your visitors. For example, draw attention to hyperlinks pointing to your product pages by inserting eye-popping product pictures alongside well-written product descriptions. This can be very effective and will help you improve not just the user experience on your site, but can also lead to more sales and conversions.
- Engaging Website – Another aspect that helps to improve user experience on your site is providing interactive features that engage users, such as features that let them\visitors leave comments, share, like, download and recommend your content, interact with your staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to navigate quickly through your website and access your data without waiting around for content to load, so having your site optimized for page loading speed is important.
(Site design issues)
As the above shows, there are many areas that can lead to a poor user experience and impact your business success online. If your website isn’t designed in a user-friendly way, you run the risk of not only losing potential clients but also your current customers too.
Now … what if you have arrived found this post because you have an existing site with design issues that you feel may be affecting your business?
First, keep in mind that getting a website overhaul can take time and can end up being somewhat costly depending on the problem and what kind of site you currently operate, especially if what needs doing requires extensive coding.
If you are currently considering having a new website built or upgrading an existing site, then we suggest that you seriously consider choosing the WordPress website management platform.
(WordPress can improve your website results!)
We currently share more in-depth posts about WordPress on this site, but here are just some things to keep in mind about why you should seriously choose WordPress:
Themes – Instant Web Design
WordPress themes are unique web design templates that let you completely customize the look and feel of your entire website without affecting the site’s content or changing any core site functionality.
There are thousands of professionally designed themes available that can be downloaded. Many themes are either free of charge, or they are extremely affordable, saving you hundreds, even thousands of dollars on the cost of website design.
Most themes nowadays are fully responsive and provide you with highly customizable options for changing design settings on your website such as the color, template elements like menus and headers, page layouts and more. This is just part of what makes WordPress an ideal tool for helping you create a design for your website that ultimately works for your business.
You can learn about themes here:
WP Plugins – Virtually Unlimited Expansion
Another compelling reason to build your site using the WordPress CMS is that WordPress provides users with powerful functionality through add-on applications called “plugins.”
Plugins, like themes, integrate with your site to provide you with almost unlimited flexibility.
Earlier we looked at areas like subpar functionality and feature limitations as part of the reason why a poorly built web site can end up losing you business.
WordPress plugins can help you overcome these issues and limitations quite easily and inexpensively. If there is a feature that needs to be in your site, just install a WordPress plugin that will do what you want done.
Want a plugin that will notify you about any issues detected on your website such as links not working, audios not streaming, graphics that are missing or even alert you if your whole website is down? No problems … there are WordPress plugins that can help you fix that, or let you know about problems so you can correct these immediately!
Need a plugin that will let you turn your website into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use WordPress plugins that will help you sell goods or services online and provide your customers with full e-commerce features that allow them to choose and add items to a cart, enter discounts, complete their purchases using credit card or PayPal, receive purchase notifications, invoices and confirmations, etc.
And just like themes, there are literally thousands of great WordPress plugins that can be downloaded and are freely available, or can be purchased relatively cheaply, once again, saving you hundreds of dollars on the cost of web development.
Learn more about plugins here:
WordPress – An Engaging User Experience
In addition to being able to address problems caused by a poorly-constructed web site, WordPress can also help you provide site users with a great user experience.
WordPress provides beautiful, professional and visually-exciting themes that cover all needs and applications and plugins that allow website users to contact, engage and interact online with you. With the right combination of a WordPress-powered website, WordPress themes, plugins and great content, you can create a rich user experience that will keep people coming back to your site.
As stated earlier, consumers nowadays do research online before they make purchasing decisions. If your website isn’t designed to provide your visitors with a rewarding user experience, consumers will not return and simply move on to another business with a better website and user experience.
Hopefully, now you have a better understanding of problems that can affect your web site and how WordPress can help you get better results online. To learn more about the benefits of using WordPress for a business website or blog please see other posts we have published on this site.
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