Are you missing out on customers because of a poorly-built web site? A poorly-constructed website could cost you prospective new clients and a lot of money.
In a world where first impressions matter, the look of your web site can be very important to the success of your business. Your website is probably the first thing that a web visitors see and this can affect their purchasing decision.
We typically do things online. Even if we’re only doing preliminary research, we will typically switch to our mobile device and go browse someone’s web site first before purchasing something in-store or online.
Now, try to see things from your prospect’s point of view. How does your digital presence appear to others? Does it invite them to enter and explore things further, or does it make them hesitant and unsure about where to go next?
How your website looks is only the tip of the iceberg. There is so much more than can influence your web visitors’ perceptions and their decision to ultimately do business with you.
Can WordPress Fix Your Poorly-Constructed Website?
Let’s take a look at some of the key design problems that can affect your web site’s results and performance:
Web Site Design Problems
Typical design issues that can influence your visitor’s perception about your website include some or all of the following:
- Color – Poor color combinations affect your results. This also applies to using text and background color. There are tools to specify web colors correctly and even safe web colors to help make sure that the palettes you choose will display consistently across various web formats. If in doubt, seek the services of a professional web designer.
- Design Elements – Pages that contain unpleasant, outdated or just plain hard to read typefaces can turn visitors away from your site. Visitors can also be affected by careless inconsistencies in the design elements and excessive use of design elements.
- Layout – How you lay out your page content can impact the way visitors interact with your site. Layout considerations also include how your navigation items, links, and other orientation features like search boxes are placed, where menus are positioned on your site, page columns, etc ….
- Responsiveness – As business information is now viewed by a range of devices with different-sized screens, it’s vitally important that the design of your website be fully responsive. If your website does not resize automatically to work on all devices, browsers, and platforms, you may lose valuable customers.
Some common functionality problems include the following:
- Persistent website errors – A huge turn-off for visitors is landing on a site where hyperlinks don’t work, videos don’t play and images aren’t displaying. Subpar functionality is no longer acceptable, especially if your aim is to come across as a professional and reliable company. Your website reflects your organization. It’s vitally important therefore, to make sure that all your hyperlinks, videos, and graphics are running smoothly at all times. In some cases, problems are caused by external factors like your hosting, or you may not even be aware of it, but it’s important to make sure that remain proactive and that you attend to all problems as soon as possible.
- Feature limitations – If your website provides visitors certain features or functionalities, then make sure that these are not limited. For example, if you intend to sell goods or services on your site, make sure that you provide visitors with full e-commerce features that allow them to choose and add items to a cart, use discounts, buy with credit cards or PayPal, receive purchase notifications, invoices, and confirmations, etc.
Poor User Experience
Normally, where visitors suffer most due to a poorly-constructed web site is in the realm of the “user experience”.
A bad user experience can leave a bad taste in users mouths and lead them to share their dissatisfaction across social sites, forums, review sites, comments, etc ….
Here are some of the more common issues that can lead to a poor user experience:
- User-Friendly – Your website should be easy to use and intuitive to navigate. Your service information should be easy to find. Your visitors want user-friendly features and they want to find things quickly and without disappointment. Make your content searchable and if you plan to add downloadable information to your site (e.g. presentation slides), make sure that visitors are given instructions on how to download and access your information.
- Organization – If your website isn’t cleanly organized and user-friendly, you run the risk of losing not only potential buyers but current clients also. Providing features such as descriptive links, product and service categories and well-organized areas where your content can be easily found can help provide visitors with an enjoyable user experience.
- Eye-Catching Web Site – Customers want sites that are user friendly, easy to navigate, and that provide them with eye-catching options. This requires striking a balance between attractive, modern web design and compelling web copy that engages your users. For example, highlight hyperlinks that direct users to your product pages with eye-popping graphics with well-written descriptions. This is effective and will help you improve not only the user experience on your site, but also improve your sales and conversions.
- Engaging Features – Another thing that helps users decide to stay longer on your website is providing interactive features that engage your users, such as allowing them to comment on, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to move quickly around your site and access your data without waiting around for pages to load, so site loading optimization is important.
- Reassurance – One of the most important and often most ignored aspects of creating a great user experience is to ensure that users feel comfortable interacting with you online. To reassure your web visitors that your company is credible, trustworthy, secure and professional to deal with, make sure that your website includes legal pages like a business contact page, privacy statement, terms and conditions of usage, security information, earnings disclaimers, etc.
(Site design issues)
As you can see, there are many areas that can contribute to a poor user experience and impact your business success online. If your website isn’t designed in a user-friendly way, you run the risk of not only losing prospective clients but also some of current clients too.
Now … what if you have arrived on this site because you have an existing website with design problems that you feel could be affecting your business?
First, be aware that getting problems fixed on an existing website can take some time and can be somewhat costly depending on the problem and what kind of site you currently operate, especially if it requires a lot of web code writing.
If you are in the process of having a new website developed or redeveloping an existing website, then we suggest that you seriously consider building or redesigning your website with WordPress.
(WordPress can help to improve your website results!)
We plan to publish a lot more in-depth information about the benefits and advantages of WordPress on this site, but here are just a few key points to keep in mind about why you should seriously consider using WordPress:
WordPress – Unique Web Design Features
WordPress themes are unique website design template systems that enable you to immediately change the look of your website without affecting the site’s content or modifying any core software functionality.
There are literally thousands of professional themes built for WordPress available that can be easily downloaded. Many themes are either freely available, or they are extremely well priced, saving you thousands of dollars on the cost of website design.
Most WP themes are responsive and provide site owners with highly customizable options for changing your site’s design like the color, template elements like menus and headers, layouts and more. Themes are just part of what makes WordPress an ideal tool for helping you achieve a design for your website that helps to improve your business.
Learn about themes here:
Plugins – Virtually Unlimited Functionality
Another great reason to build your site using WordPress is that WordPress provides site owners with almost unlimited features through add-on applications called “plugins.”
WordPress plugins, like themes, integrate with your site to provide you with virtually unlimited functionality.
Earlier in this post we looked at issues like subpar functionality and feature limitations as part of the reason why a poorly built web site could end up losing you money.
WP plugins can help you overcome these problems quite inexpensively. If there is a feature that you want integrated into your site, just install a WP plugin that will get the job done.
Need a plugin that will let you know about any problems with your website such as links not working, videos not playing, graphics that aren’t displaying or even alert you if your entire web site is down? No problems … there are WordPress plugins that can help you fix that, or notify you about issues so you can correct these immediately!
Want a plugin that will let you turn your site into an online store or provide you with a complete e-commerce system? Again, no problem! There are several WordPress plugins that will help you sell products on your site and provide your customers with full e-commerce functionality that allow them to choose and add products to a cart, apply discount coupons, complete purchases using credit card or PayPal, receive notifications, receipts and email confirmations, etc.
And just like WP themes, there are literally tens of thousands of fantastic plugins designed for WordPress that can be easily downloaded at no cost, or are relatively inexpensive, once again, saving you thousands of dollars on the cost of website development.
You can learn more about plugins here:
WordPress – A Rich Website User Experience
In addition to being able to correct issues caused by a poorly-designed web site, WordPress can also help you give customers a great user experience.
WordPress provides beautifully-designed and exciting themes that cover all needs and uses and feature-rich plugins that allow site visitors to contact, engage and interact with you. With the right combination of a WordPress-driven site, WordPress themes and plugins, plus great content, you can create a very rich and interactive user experience that will keep users coming back to your website.
As stated earlier, consumers nowadays will do extensive research online before they make a purchasing decision. If your website isn’t designed with customers in mind, these potential buyers will not return and simply move on to another business that does offer them a better website.
Hopefully, now you have a better understanding of problems that can affect your website and how WordPress can help you expand your business business online. To learn more about the benefits of using the WordPress web site publishing platform please click on links to visit other posts we have published on this site.
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