Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing customers because of poor web design? No matter how professional your company is, a poorly-constructed website could end up losing you many new customers.

In a world where first impressions matter, how your website looks is very important to the success of your business. Your website is the first thing that your visitor sees and this can affect their purchasing decision.

Think about how you do research about products and services nowadays. Even if it’s only for doing preliminary research, we may jump online and go visit someone’s web site first before purchasing products in-store or online.

Now, try to see things from your customer’s point of view. How does your web presence appear to visitors? Does it invite people to draw closer and explore things further, or does it make them hesitant and cautious about what to do next?

What web visitors see “above the fold” (i.e. what you first see on your screen) is just the tip of the iceberg. There is so much more than can affect your visitors’ experience and their purchasing decisions.

Can WordPress Fix Bad Web Design?

Let’s take a look at some of the more important design problems that can affect your website’s results and performance:

Web Site Design Issues

Some of the most common web design issues that can affect your prospect’s perception about your site include:

  • Color – Poor color schemes can impact on your results. This also applies to using text and background color. There are ways to choose web colors correctly and even safe web color tools to help ensure that the palettes you select will display correctly across different devices. If in doubt, consult a web design professional.
  • Design Elements – Web pages that contain aesthetically unappealing, outdated or just plain hard to read text can result in visitors quickly losing interest in off your website. Visitors can also be affected by inconsistent graphic element choices or excessive use of design elements.
  • Layout – How you structure your content can affect how users interact with your site. Layout considerations also include where your navigation menus, links, and other objects.
  • Responsiveness – Since websites are now accessed using a range of devices with different-sized screens, it’s important that the design of your website be responsive. If your website does not display well on all devices, browsers, and platforms, you could experience significant loss of customers.

Functionality Problems

Typical functionality issues can include some or all of the following:

  • Subpar functionality – A huge turn-off for users is arriving on a site where links don’t work, videos can’t play and graphics aren’t showing. Frequent errors are not acceptable, especially when you are trying to come across as a professional. Your website is a reflection of your company. It’s vitally important to ensure that all your links, videos, and images remain up and running all the time. In some cases, problems are caused by things such as your hosting, or they may even be unbeknownst to you, but it’s important to ensure that remain proactive and that you attend to problems immediately.
  • Feature limitations – If your site offers users certain functionalities, then make sure that these features are not limited. For example, if you intend to sell products online, make sure that you provide users with full e-commerce features that allow them to easily select and add items to a cart, use discounts, purchase using a credit card or PayPal, receive notifications, invoices, and confirmations, etc.

Poor Web User Experience

Invariably, the area that is most affected due to a poorly-built web site is in the realm of the “user experience”.

Anything less than a great user experience can leave a bad taste in users mouths and lead to sharing their frustrations in social networks, user forums, review sites, comments, etc ….

Here are just some common problems that can lead to a poor user experience:

  • Ease Of Use – Your website should be user-friendly. Your product information should not be kept in obscure corners. Your prospective clients want user-friendly features and they want to find things quickly and without disappointment. Make your content searchable and if you plan to add downloadable content to your site (e.g. forms and documents), make sure that users are given instructions on how to download and access your files.
  • Organized – If your website isn’t well organized and user-friendly, you run the risk of losing not only prospective clients but also current clients. Features such as search engine-friendly links, product and service categories and clean areas where your content is grouped or linked together provides users with a good experience.
  • Compelling Site – Visitors want sites that are easy to use, easy to navigate, and that are eye-catching and stimulating. To achieve this you need to strive for a balance between attractive, modern web design and compelling web copy that engages your visitors. For example, highlight hyperlinks which point to your product pages by inserting eye-catching images and well-written product descriptions. This can be very effective and will help you improve not only the user experience on your site, but also grow your sales and conversions.
  • User Interactivity – Another area that helps to improve user experience on your site is providing interactive features that engage users, like features that let users comment on, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want users to navigate quickly around your website and access your data without waiting around for content to load, so site loading optimization is important.
  • Compliance – One of the most important and often most neglected aspects of creating a great user experience is to make sure that users feel comfortable interacting with you online. To reassure your prospective customers that your company is credible, trustworthy, secure and professional to deal with, make sure that your website includes legal compliance pages like a contact page, privacy policy, terms and conditions of usage, security information, earnings disclaimers, etc.

Website design issues

(Site design problems)

As you can see, there are many areas that can lead to a poor user experience and impact your business success online. If your site is poorly constructed, you run the serious risk of not only losing potential customers but also your existing customers as well.

Now … what if you have arrived found this information because you currently have an existing website with design problems that you feel could be affecting your business?

First, be aware that getting a website overhaul can take some time and can be quite costly depending on the problem and what kind of site you currently own, especially if what needs doing requires extensive code editing.

If you are currently considering getting a new website developed or upgrading an existing web site, then we suggest that you seriously consider choosing WordPress.

WordPress can help you improve your website results!

(WordPress can help improve your website results!)

We currently share more information about the benefits and advantages of the WordPress website publishing platform on this site, but here are just some of the things to keep in mind about why you should consider WordPress:

WordPress – Unique Website Design Features

WP themes are unique web site design template systems that allow you to quickly customize the look and feel of your website without affecting the website’s content or modifying any of the underlying software functionality.

There are literally thousands of professionally designed WordPress themes available that can be easily downloaded. Many themes are either free of charge, or they are relatively cheap to buy, saving you hundreds, even thousands of dollars on the cost of web design.

WP Themes

(WP Themes)

Most themes for WordPress are fully responsive and provide website owners with customizable features for changing your website’s design settings such as the color, template elements like menus and headers, layouts and more. Themes are just part of what makes WordPress such a great tool for helping you achieve a design for your website that helps your business.

You can learn about WP themes here:

WordPress – Modular Functionality

Another compelling reason to build your site using WordPress is that WordPress provides site owners with scalable functionality through add-on applications called “plugins.”

WP plugins, like WP themes, integrate with your website to provide you with virtually unlimited extra features.

Earlier we discussed areas like subpar functionality and feature limitations as part of the reason why a poorly built web site can lose you money.

WP plugins can help you overcome these issues quite easily. If there is a feature you need to add to your site, just install a WP plugin that will do what you want to get things done.

Want a plugin that will notify you about any problems detected with your site such as links not working, audios not streaming, graphics that aren’t displaying or even tell you if your whole web site has gone down? No problems … there are plugins that can help you fix that, or let you know about issues so you can correct these immediately!

Want a plugin that will turn your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several plugins that will help you sell products on your site and provide your users with full e-commerce features that allow them to easily choose and add products to a shopping cart, enter coupons, order using credit card or PayPal, receive notifications, invoices and confirmations, etc.

And just like themes, there are literally thousands of fantastic WP plugins that you can download and install on your site free of charge, or are extremely affordable and will save you hundreds, even thousands of dollars on the cost of web development.

WordPress Plugins

(WordPress Plugins)

You can learn more about plugins here:

WordPress – A Rich User Experience

In addition to being able to correct problems caused by a poorly-designed website, WordPress can also help you create a great user experience for your customers.

WordPress provides beautiful, professional and visually-exciting themes that cover all needs and applications and functional plugins that allow web visitors to connect, engage and interact with you. With the right combination of a WordPress site, WordPress themes, plugins and great content, you can create a very rich and enhanced user experience that will keep them returning to your site.

WP tips

As stated earlier, consumers do extensive research online before they make purchasing decisions. If your website isn’t designed with a focus on the customer, they will not return and simply move on to another business with a better website.

Hopefully, this article has given you a better understanding of issues that can affect your website and how WordPress can help you build a better online. To learn more about using the WordPress platform please click on links to visit other posts we have published on this site.


"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum


Originally published as Can WordPress Fix Poor Web Design?.