Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you missing out on prospects because of a poorly-designed web site? A poorly-designed web site could cost you potential buyers and cause more turmoil than you can handle.

In a world where beautiful design sells, your website’s design can be very important to the success of your business. Your website may be the first thing that a web visitors see and this could affect their decision to buy your products and use your services.

Think about how you do research about services nowadays. Even if it’s only just preliminary research, we will instinctively fire up our laptop and go browse somebody’s site before making our next move.

Now, try to see things from your visitor’s perspective. How does your website appear to others? Does your site invite them to come and explore things further, or does it make them hesitant and unsure about where to go next?

The way your site looks is only the tip of the iceberg. There is so much more than can influence your web visitors’ experience and their purchasing decisions.

Can WordPress Fix Your Poorly-Designed Website?

Here are just some of the more important design problems that can affect your website’s results:

Website Design Issues

Some of the most common web design issues that can affect a user’s perception of your site include the following:

  • Color – Poor color combinations can impact on your results. This also applies to the use of text and background color. There are ways to specify web colors correctly and even safe web colors to ensure that the palettes you decide on will display correctly across different web formats. If in doubt, consult a web design professional.
  • Design Elements – Pages that contain aesthetically unattractive, outdated and just plain old hard to read text can easily turn users away from your website. Visitors can also be affected by careless inconsistencies in your design elements or excessive use of design elements.
  • Layout – How you lay out your pages can affect the way users interact with your site. Layout considerations also include where your navigation menus, links, and other useful orientation elements such as search boxes are placed, where menus are positioned on your site, content columns, etc ….
  • Responsiveness – Since digital information is now viewed by various devices with different-sized screens and browsers, it’s important that the design of your website be fully responsive. If your website does not display well across all devices, browsers, and platforms, you may lose potential customers.

Functionality Issues

Some of the most common functionality issues include the following:

  • Subpar functionality – A huge turn-off for users is landing on a page where some hyperlinks don’t work, videos can’t play and graphics aren’t showing. Persistent errors are not acceptable, especially if your aim is to come across as a professional. Your online presence reflects your company. It’s vitally important to ensure that all your links, videos, and images are up and running all the time. In some cases, these problems are caused by things such as your hosting, or they may even be unbeknownst to you, but it’s important to ensure that you’re always proactive and that you get problems fixed immediately.
  • Feature limitations – If your web site provides visitors specific functionality, then make sure that these features are not limited. For example, if you plan to sell products online, make sure that you provide visitors with full e-commerce functionality that allow them to choose and add items to a cart, use coupons, purchase with credit cards or PayPal, receive purchase notifications, receipts, and email confirmations, etc.

Poor User Experience

Normally, where your business suffers most noticeably because of a poorly-built web site is the “user experience”.

An unpleasant user experience can leave a bad taste in users mouths and lead to sharing their frustrations on social sites, forums, review sites, comments, etc., bringing you unwanted negative attention.

Typical problems that can lead to a disappointing user experience include:

  • User-Friendly – Your site must be easy to use and intuitive to navigate around in. Information about your products and services should not be kept in obscure places. Your visitors want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable information to your site (e.g. videos), make sure that visitors are given instructions on how to download and access your information.
  • Organized – If your site isn’t cleanly organized and user-friendly, you run the risk of losing not only prospective clients but also existing clients. Features like descriptive URLs, product and service categories and sections where related content is grouped or linked together provides users with an enjoyable experience.
  • Compelling Site – Customers stay longer on websites that are user friendly, well organized, and that are stimulating. To accomplish this you need to strive for a balance between attractive, modern web design and compelling web copy that engages your users. For example, highlight hyperlinks pointing to product pages by inserting beautiful images next to well-crafted descriptions. This is very effective and will help improve not just the user experience on your website, but also improve your sales and conversions.
  • Interactive Features – Another area that helps to improve user experience on your website is to provide interactive features that engage your visitors, such as the ability to comment on, share, like, download and recommend your content, interact with your support staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to navigate quickly around your site and access your information without waiting around for content to load, so site speed optimization is important.
  • Reassurance – One of the most important and often most ignored aspects of creating a great user experience is to make users feel comfortable doing business with you online. To reassure your web visitors that you are credible, trustworthy, secure and professional to deal with, make sure that your website includes legal pages like a contact page, privacy policy, terms of usage, security information, financial disclaimers, etc.

Website design issues

(Web site design problems)

As you can see, there are many areas that can contribute to a poor user experience and impact your business results online. If your website is poorly constructed, you run the serious risk of not only losing potential customers but also existing clients too.

Now … what if you have arrived found this post because you currently have an existing website with design problems that you feel may be affecting your business?

First, be aware that getting problems corrected on an existing site can take time and can also end up being somewhat costly depending on the problem and what kind of website you have, especially if what needs doing requires a lot of code writing.

If you are currently considering having a new website built or upgrading an existing site, then we suggest that you seriously consider building or redesigning your website with WordPress.

WordPress can improve your website results!

(WordPress can help improve your website results!)

We currently share a lot more articles about the benefits and advantages of the WordPress platform on this site, but here are just a few things to keep in mind about why you should use WordPress:

WordPress – Customizable Website Design

WordPress themes are unique website design template systems that allow you to easily change the look of your entire site without affecting the website’s content and changing any underlying software functionality.

There are thousands of professional looking themes designed for WordPress available that can be downloaded. Many themes are either freely available, or they are relatively inexpensive, saving you thousands of dollars on the cost of website design.

WP Themes

(WordPress Themes)

Most themes designed for WordPress are responsive and provide users with flexible and customizable features for changing your website’s design settings such as color, template elements like menus, headers, footers, page layouts and more. Themes are just one of the many things that make WordPress an ideal tool for helping you create a design for your website that helps your business.

Learn about themes here:

WP Plugins – Powerful Functionality

Another compelling reason to choose the WordPress CMS is that WordPress provides users with modular functionality through add-on applications called “plugins.”

WordPress plugins, like themes, integrate with your site to provide you with almost unlimited new functionality.

Earlier in this article we discussed issues like subpar functionality and feature limitations as part of the reason why a poorly designed website could lose you money.

WordPress plugins can help you overcome these issues and limitations quite inexpensively. If there is a feature that you would like to integrate with your site, just install a plugin that will get the job done.

Need a plugin that will notify you about any issues on your website like hyperlinks not working, videos not playing, images that aren’t showing or even tell you if your whole website has gone down? No problems … there are WordPress plugins that can help you fix that, or notify you about problems so you can correct these immediately!

Need a plugin that will turn your site into an online store or provide you with a complete e-commerce system? Again, no problem! There are several plugins that will help you sell goods or services on your site and provide your customers with full e-commerce features that allow them to choose and add products to a shopping cart, use coupons, order with credit card or PayPal, receive notifications, receipts and confirmations, etc.

And just like themes, there are tens of thousands of useful WordPress plugins that can be downloaded at $0 cost, or that can be purchased for a relatively reasonable cost and will save you hundreds, even thousands of dollars on the cost of website development.

WordPress Plugins

(WP Plugins)

You can learn more about plugins here:

WordPress – An Engaging Web User Experience

In addition to being able to address issues caused by a poorly-constructed web site, WordPress can also help you give customers a great user experience.

WordPress provides beautiful, professional and exciting themes that cover all kinds of uses and functional plugins that allow web users to contact, engage and interact with you. With the right combination of a WordPress site, WordPress themes and plugins, plus great content, you can create a very a highly interactive user experience that will keep users returning to your site.

WP tips

As we’ve previously stated, consumers do extensive research online before they make purchasing decisions. If your website isn’t designed to provide your visitors with a rich user experience, these prospective clients will simply move on to another business with a better website.

Hopefully, now you have a better understanding of issues that can affect your website and how WordPress can help you build a better online. To learn more about using WordPress for a business website or blog please click on links to visit our related posts section.

***

"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

***