Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you missing out on prospects because of a poorly-constructed web site? Regardless of how professional your company is, a poorly-built website could lose you valuable business.

In a world where beautiful design sells, the way your web site looks can be very important to your business success. Your website may be the first thing that your web visitor sees and this can influence their decision to purchase.

Think about how most people research services nowadays. Even if we’re only doing preliminary research, we will instinctively jump online and go browse a website first before buying goods in-store or online.

Now, put yourself in your visitor’s position. How does your web presence appear to them? Does it invite them to come and explore things further, or does it make people hesitant and unsure about what to do next?

What your prospects see “above the fold” (i.e. what you first see in your screen) is only the tip of the iceberg. There are so many other things than can affect your web visitors’ thoughts and their purchasing decisions.

Can WordPress Fix Poor Web Design?

Let’s take a look at some of the more important design issues that can affect your website’s results and performance:

Web Design Problems

Some common web design problems that can influence a user’s perception about your site include some following:

  • Color – Bad color combinations affect your results. This also applies to your choice of text and background color. There are ways to select web colors correctly and even safe web colors to help make sure that the palettes you use will display consistently across different systems. If in doubt, seek the services of a professional web designer.
  • Design Elements – Pages that contain unattractive, outdated and just plain ugly images can easily result in users quickly losing interest in away from your site. Visitors can also be affected by subtle inconsistencies in the design elements and overpowering use of design elements.
  • Layout – The way your site is laid out can have an impact impact in the way visitors interact with your site. Layout considerations also include how your navigation menus, links, and other useful objects.
  • Responsiveness – Since information is now viewed using a range of devices with different-sized screens and browsers, it’s important that your web design be responsive. If your website does not resize automatically to work across all devices, browsers, and platforms, you could lose opportunities.

Site Functionality Issues

Some common functionality problems include the following:

  • Subpar functionality – A huge turn-off for visitors is landing on a site where some links don’t work, videos can’t play and images aren’t displaying. Subpar functionality is no longer acceptable for any website, especially when you are trying to come across as a professional and dependable company. Your website reflects your company. It’s vitally important therefore, to ensure that all your links, videos, and images are up and running at all times. In some cases, these problems may be related to external things such as your web hosting, or they may even be unbeknownst to you, but it’s important to make sure that remain proactive and that you get problems addressed immediately.
  • Feature limitations – If your website provides visitors certain functionality, then make sure that these are not limited. For example, if you plan to sell products online, make sure that you provide users with full e-commerce functionality that allow them to easily choose and add items to a shopping cart, apply discounts, complete their orders with credit cards or PayPal, receive notifications, invoices, and email confirmations, etc.

Poor User Experience

Normally, the area that is most affected because of a poorly-built website is the “user experience”.

An unsatisfactory user experience can leave a bad taste in visitors’ mouths and lead to venting their dissatisfaction across social media, forums, review sites, comments, etc., bringing you unwanted negative attention.

Some common problems that can lead to a poor user experience include the following:

  • Ease Of Use – Your site needs to be user-friendly. Information about your products and services should not be kept in obscure corners. Your prospective clients want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable information to your site (e.g. presentation slides), make sure that visitors are given instructions on how to download and access your information.
  • Organization – If your site content isn’t organized and user-friendly, you run the risk of losing not only prospective buyers but existing customers too. Providing features such as search engine-friendly URLs, product and service categories and well-organized sections where topic-related content can be easily found can provide visitors with a good experience.
  • Stimulating Website – Visitors stick around on sites that are user friendly, well organized, and that provide them with eye-catching options. This means striking a balance between attractive, modern web design and compelling website copy that engages your users. For example, draw attention to hyperlinks pointing to product pages with great graphics with well-written product descriptions. This is effective and can help you improve not just the user experience on your website, but can also help you get more sales and conversions.
  • Interactive Site – Another area that helps to improve user experience on your site is providing interactive features that engage visitors, like features that let them\visitors leave comments, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to navigate quickly within your site and access your information without waiting around for pages to load, so having your site optimized for faster loading pages is important.
  • Reassurance – One of the most important and often most neglected aspects of creating a great user experience is to ensure that users feel comfortable interacting with you online. To reassure your web visitors that your company is credible, trustworthy, secure and professional to deal with, make sure that your web site includes legal pages like a business contact page, privacy statement, terms of usage, security information, FTC disclaimers, etc.

Website design issues

(Website design problems)

As you can see, there are many areas that can lead to a poor user experience and impact your business success online. If your web site isn’t designed in a user-friendly way, you run the risk of not only losing prospective paying customers but also your existing customers too.

Now … what if you have arrived on our website because you currently have an existing site with design problems that are affecting your business?

First, understand that getting a complete website overhaul can take some time and can also end up being fairly costly depending on the problem and what kind of website you have, especially if it requires a lot of web development.

If you are in the process of getting a new website developed or redesigning an existing site, then we suggest that you consider choosing WordPress.

WordPress can improve your website results!

(WordPress can help to improve your website results!)

We currently provide more posts about the benefits and advantages of using WordPress on this site, but here are just some things to keep in mind about why you should consider WordPress:

Themes – Customizable Website Design

WordPress themes are unique website design template systems that enable you to quickly change the look and feel of your entire website without affecting the site’s content and changing any of the underlying software.

There are literally thousands of great-looking themes available that can be easily downloaded. Many themes are either free, or are relatively cheap to purchase, saving you thousands of dollars on the cost of web design.

WordPress Themes

(WordPress Themes)

Most themes for WordPress are fully responsive and provide users with customizable options for changing the design of your website like color, template elements like menus and headers, layouts and more. Themes are just one of the many things that make WordPress such a powerful tool for helping you create a design for your website that ultimately helps to improve your business.

You can learn about WP themes here:

WordPress – Powerful Features

Another compelling reason to build your site using the WordPress web content publishing platform is that WordPress gives users scalable features through add-on applications called “plugins.”

WordPress plugins, like WordPress themes, integrate easily with your website to provide you with virtually unlimited new features and new functionality.

Earlier in this article we discussed areas like subpar functionality and feature limitations as part of the reason why a poorly built website could lose you business.

WordPress plugins can help you overcome these issues quite easily and inexpensively. If there is a functionality you need to integrate with your website, just install a plugin that does what you want your site to do.

Need a plugin that will notify you immediately about any problems with your website like links not working, videos not streaming, graphics that are missing or even alert you if your entire web site is down? No problems … there are WordPress plugins that can help you fix that, or notify you about problems so you can take immediate corrective action!

Need a plugin that will transform your site into an online store or provide you with a complete e-commerce system? Again, no problem! There are several WP plugins that will help you sell products on your site and provide your visitors with full e-commerce functionality that allow them to easily select and add products to a cart, use discount coupons, pay using credit card or PayPal, receive notifications, invoices and confirmations, etc.

And just like themes, there are thousands of great WP plugins that you can install on your site at $0 cost, or can be purchased for a relatively small cost and will save you hundreds, even thousands of dollars on the cost of website development.

WordPress Plugins

(WordPress Plugins)

Learn more about plugins here:

WordPress – An Immediate Website User Experience

In addition to being able to correct problems caused by a poorly-designed web site, WordPress can also help you give your customers a great user experience.

WordPress provides beautiful and exciting themes that cover all needs and uses and applications and functional plugins that allow website visitors to connect, engage and interact with you. With the right combination of a WordPress-driven site, WP themes and plugins, plus great content, you can create a rich and immediate user experience that will keep your visitors coming back for more.

WordPress website design

As stated earlier, consumers do extensive research online before they make a purchasing decision. If your website isn’t designed with a focus on the customer, they will not return and simply move on to another business with a better website.

Hopefully, this post has given you a better understanding of issues that can affect your web site and how WordPress can help you expand your business business online. To learn more about using WordPress for a business website please click on links to visit our related posts section.

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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