Are you losing business because of a poorly-designed site? A poorly-constructed website could end up costing you prospective new customers and cause more havoc than you can imagine.
In a world where looks matter, the design of your web site can contribute significantly to your business success. Your website may be the first thing that a visitor sees and this could affect their purchasing decision.
People are turning more than ever before to the internet to find products and services. Even if we’re only doing preliminary research, we will typically jump online and go browse a site first before buying goods in-store or online.
Now, put yourself in your prospect’s position. How does your web presence appear to other people? Does your site invite people to come and explore things further, or does it make them confused and unsure about what to do next?
What your web visitors see “above the fold” (i.e. what you first see in your screen) is just the tip of the iceberg. There are so many other factors than can affect your web visitors’ thoughts and their purchasing decisions.
Can WordPress Help You Fix Your Poorly-Designed Website?
Let’s take a look at some key design problems that can affect your website’s results:
Web Site Design Issues
Some common design problems that can influence your visitor’s perception of your site include the following:
- Color – Unattractive color schemes affect your site’s results. This also applies to the use of text and background color. There are ways to choose web colors correctly and even safe web color palettes you can use to ensure that the color schemes you choose will display correctly across various web formats. If in doubt, seek the services of a professional web designer.
- Design Elements – Web pages that contain aesthetically unattractive, outdated or just plain ugly graphics can easily result in visitors quickly losing interest in away from your website. Visitors can also be affected by subtle inconsistencies in the design elements and overpowering use of design elements.
- Layout – How you lay out your content can impact how users navigate around your site. Layout considerations also include where your navigation items, links, and other useful objects.
- Responsiveness – Since online information is now accessed by various devices with different-sized screens, it’s important that your web design be fully responsive. If your web pages do not resize automatically to work across all devices, browsers, and platforms, you will lose business opportunities.
Site Functionality Issues
Common website functionality issues can include the following:
- Frequent site errors – A huge turn-off for visitors is landing on a website where hyperlinks don’t work, videos can’t play and images aren’t displaying. Subpar functionality is no longer acceptable in a website, especially if your aim is to come across as a professional. Your web presence is a reflection of your organization. It’s vitally important therefore, to ensure that all your hyperlinks, videos, and graphics are working at all times. In some cases, these problems could be caused by external factors like your web hosting, or you may not even be aware of it, but it’s important to make sure that remain proactive and that you attend to problems as soon as possible.
- Feature limitations – If your site provides users specific functionality, then make sure that these features are not limited. For example, if you want to sell products on your site, make sure that you provide customers with full e-commerce features that allow them to choose and add products to a shopping cart, use discounts, pay using a credit card or PayPal, receive notifications, invoices, and confirmations, etc.
Poor User Experience
Normally, where your business suffers most noticeably because of a poorly-designed web site is in the realm of the “user experience”.
A bad user experience can leave a bad taste in people’s mouths and lead them to share their frustrations in social networks, forums, review sites, comments, etc ….
Common issues that can create a poor user experience include the following:
- Ease Of Use – Your website needs to be easy to use and intuitive to navigate. Your product information should not be kept in obscure corners. Your customers want user-friendly features and they want to find things as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable files to your site (e.g. presentation slides), make sure that users are given instructions on how to download and access your files.
- Organization – If your website isn’t organized and user-friendly, you run the risk of losing not only prospective customers but current clients also. Things like descriptive URLs, product and service categories and sections where your content is grouped or linked together provides users with a good experience.
- Stimulating Features – Customers want websites that are user friendly, well organized, and that are eye-catching. This means aiming for a balance between attractive, modern web design and compelling web copy that engages your users. For example, draw attention to links that point to your product pages with beautiful photos or illustrations next to well-crafted descriptions. This can be very effective and can help you improve not just the user experience on your website, but also grow your sales and conversions.
- Engaging Features – Another area that helps customers want to stay longer on your website is providing interactive features that engage your visitors, such as the ability to leave comments, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want users to navigate quickly within your site and access your information without waiting around for pages to load, so site loading optimization is important.
(Web design problems)
As the above shows, there are many areas that can contribute to a poor user experience and impact your business results online. If your site isn’t designed in a user-friendly way, you run the risk of not only losing prospective clients but also your existing customers as well.
Now … what if you have arrived here because you have an existing site with design problems that you feel are affecting your business?
First, be aware that getting problems corrected on an existing site can take some time and can also be quite costly depending on the problem and what kind of site you currently operate, especially if what needs doing requires extensive coding.
If you are currently considering getting a new website developed or redeveloping an existing website, then we suggest that you consider choosing the WordPress content publishing platform.
(WordPress can improve your website results!)
We currently publish more posts about WordPress on this site, but here are just a few things to keep in mind about why you should seriously choose WordPress:
Themes – Unique Web Site Design Features
WP themes are unique website design template systems that let you immediately modify the look of your site with the click of a mouse button.
There are literally thousands of professional looking themes available that can be easily downloaded. Many themes are either free of charge, or can be purchased for a relatively inexpensive cost, saving you hundreds of dollars on the cost of website design.
Most themes for WordPress are responsive and provide users with flexible and customizable options for changing your website’s design such as color, template elements like headers and footers, page layouts and more. Themes are just one of the many things that make WordPress such a powerful tool for helping you create a design for your website that ultimately works for your business.
Learn about WP themes here:
WordPress – Powerful Features
Another compelling reason to choose the WP CMS is that WordPress provides site owners with almost unlimited functionality through add-on applications called “plugins.”
Plugins, like themes, integrate with your website to provide you with almost unlimited new features and functionality.
Earlier we looked at issues in areas like subpar functionality and feature limitations as part of the reason why a poorly built web site could lose you prospective buyers.
WordPress plugins can help you overcome these issues and limitations quite inexpensively. If there is a feature that needs to be added to your site, just install a plugin that gets the job done.
Need a plugin that will let you know about any issues with your website such as hyperlinks not working, videos not streaming, pictures that aren’t displaying or even tell you if your entire website has gone down? No problems … there are WP plugins that can help you fix that, or let you know about problems so you can correct these immediately!
Need a plugin that will let you turn your website into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several plugins that will help you sell goods or services online and provide your customers with full e-commerce functionality that allow them to select and add items to a cart, enter coupons, complete their purchases using credit card or PayPal, receive purchase notifications, invoices and confirmations, etc.
And just like WordPress themes, there are literally thousands of fantastic plugins that can be downloaded free of charge, or that are extremely affordable and will save you hundreds, even thousands of dollars on the cost of web development.
You can learn more about plugins here:
WordPress – An Engaging Web User Experience
In addition to being able to correct issues caused by a poorly-designed web site, WordPress can also help you create a great user experience for customers.
WordPress provides beautifully-designed and exciting themes that cover all needs and uses and applications and feature-rich plugins that allow site visitors to contact, engage and interact with you. With the right combination of a WordPress-powered website, WordPress themes, plugins and great content, you can create a very rich and engaging user experience that will keep users coming back again and again.
As we’ve previously stated, consumers do extensive research online before they make a purchasing decision. If your website isn’t designed with customers in mind, these consumers will simply move on to another business that does offer them a better website.
Hopefully, this post has given you a better understanding of issues that can affect your web site and how WordPress can help you build a better online. To learn more about the benefits of using WordPress please see our related posts section.
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group