Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you missing out on business because of a poorly-constructed site? Regardless of how great the quality of your products and services may be, a poorly-built website can end up costing you valuable business.

In a world where attractive things matter, the design of your website can be very important to your business success. Your website is probably the first thing that your potential buyer sees and this could affect their decision to purchase.

Think about how most people do research about services nowadays. Even if we’re only doing preliminary research, we will probably fire up our laptop and go visit someone’s web site first before buying something in-store or online.

Now, put yourself in your customer’s position. How does your web site appear to others? Does it invite them to approach and explore things further, or does it make them confused and unsure about what to do next?

How your site looks is only the tip of the iceberg. There are so many other things than can affect your visitors’ perceptions and their decision to purchase from you.

Can WordPress Help Fix Your Poorly-Designed Web Site?

Let’s review a few key design issues that can affect your site:

Web Site Design Problems

Some of the most common design problems that can affect a potential customer’s perception of your site include the following:

  • Color – Clashing color combinations can affect your website’s results. This also applies to the use of text and background color. There are ways to specify web colors correctly and even safe web color palettes to help make sure that the color combinations you want to use will display consistently across various systems. If in doubt, seek the services of a professional web designer.
  • Design Elements – Pages that contain visually boring, outdated or just plain old ugly images can easily result in visitors quickly losing interest in away from your site. Visitors can also be affected by design inconsistencies and excessive use of design elements.
  • Layout – The way you structure your content can significantly impact the way visitors navigate around your site. Layout considerations also include where your navigation menus, links, and other useful guiding elements like search boxes are placed, where menus are positioned on your site, content columns, etc ….
  • Responsiveness – Since business information is now viewed through a range of devices with different-sized browsers, it’s important that your website’s design be fully responsive. If your website does not resize automatically to display your content across all devices, browsers, and platforms, you will incur significant loss of customers.

Functionality Problems

Typical functionality problems include:

  • Frequent site errors – A huge turn-off for visitors is arriving on a page where hyperlinks don’t work, videos don’t play and graphics aren’t showing. Persistent errors are no longer acceptable for a website, especially if you are trying to come across professionally. Your online presence is a reflection of your business. It’s important to make sure that all your hyperlinks, videos, and graphics are up and running all the time. Sometimes, these problems are related to things such as your web hosting, or you may not even be aware of it, but it’s important to make sure that you’re consistently proactive and that you attend to all problems immediately.
  • Feature limitations – If your website provides users specific functionalities, then make sure that these are not limited. For example, if you intend to sell products online, make sure that you provide customers with full e-commerce functionality that allow them to choose and add products to a shopping cart, apply coupons, complete their orders using a credit card or PayPal, receive notifications, receipts, and email confirmations, etc.

Poor Web User Experience

Typically, where your business suffers most noticeably because of a poorly-designed site is in the realm of the “user experience”.

A bad user experience can leave a bad taste in people’s mouths and lead to venting their frustrations on social media, user forums, review sites, comments, etc., bringing you negative attention.

Here are just some common issues that can create a poor user experience:

  • User-Friendly – Your website must be user-friendly. Information about your products and services should be easy to locate. Your visitors want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable files to your site (e.g. forms and documents), make sure that visitors are given instructions on how to download and access your information.
  • Organized – If your site content isn’t cleanly organized and user-friendly, you run the risk of losing not only prospective clients but existing customers also. Things like search engine-friendly URLs, product and service categories and sections where your content can be easily found can help provide visitors with an enjoyable experience.
  • Eye-Catching Web Site – Users stay longer on websites that are easy to use, easy to navigate, and that provide them with eye-catching options. To accomplish this you need a balance between attractive, modern web design and compelling content that engages your users. For example, draw attention to links which lead to your product pages with eye-popping product images alongside well-crafted descriptions. This is effective and will help you improve not just the user experience on your site, but also grow your sales and conversions.
  • User Interactivity – Another area that helps visitors decide to stay longer on your site is providing interactive features that engage your customers, such as the ability to comment on, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to be able to navigate quickly within your site and access your information without waiting around for content to load, so site speed optimization is important.
  • Compliance – One of the most important and often ignored aspects of creating a great user experience is to make sure that users feel comfortable interacting with you online. To reassure your potential customers that you are credible, trustworthy, secure and professional to deal with, make sure to add legal pages like a business information page, privacy statement, terms of use, security information, FTC disclaimers, etc.

Website design problems

(Site design problems)

As the above shows, there are many areas that can contribute to a poor user experience and negatively impact your business success online. If your website is poorly built, you run the risk of not only losing prospective paying clients but also your existing customers as well.

Now … what if you have arrived on our website because you currently have an existing site with design problems that could be affecting your business?

First, understand that getting issues corrected on an existing site can take time and can end up being quite costly depending on the problem and what kind of site you currently operate, especially if what needs doing requires modifying web code extensively.

If you are currently in the process of getting a new website built or redesigning an existing site, then we suggest that you seriously consider building or redesigning your website with the WordPress web site publishing platform.

WordPress can help improve your website results!

(WordPress can help you improve your website results!)

We currently provide more information about the benefits and advantages of using WordPress on this site, but here are just a few key points to keep in mind about why you should seriously consider using WordPress:

WordPress – Instant Web Design

WordPress themes are unique web design templates that allow you to easily customize the look and feel of your entire site with only a few mouse clicks.

There are thousands of professional themes created for WordPress available that can be easily downloaded. Many themes are either free, or are extremely affordable, saving you hundreds, even thousands of dollars on the cost of website design.

WP Themes

(WordPress Themes)

Most themes for WordPress nowadays are fully responsive and provide site owners with customizable options for changing design settings of your website such as color, elements like menus, headers, footers and site typography, page layouts and more. This is just one of the many things that make WordPress such a great tool for helping you create a design for your website that ultimately helps your business.

Learn about themes here:

WP Plugins – Modular Features

Another great reason to build your site using the WordPress content management software is that WordPress provides website owners with expandable functionality through add-on applications called “plugins.”

Plugins, like themes, integrate with your site to provide you with virtually unlimited additional functionality.

Earlier in this article we looked at issues in areas like subpar functionality and feature limitations as part of the reason why a poorly constructed web site could cost you customers.

Plugins can help you overcome these issues and limitations quite easily and inexpensively. If there is a functionality that you want to add to your site, just install a plugin that will do what you need to get things done.

Want a plugin that will let you know about any issues on your website such as links not working, audios not playing, graphics that are missing or even tell you if your entire site is down? No problems … there are WordPress plugins that can help you fix that, or let you know about issues so you can take immediate corrective action!

Need a plugin that will transform your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several WordPress plugins that will help you sell products on your site and provide your customers with full e-commerce functionality that allow them to easily select and add products to a shopping cart, use discounts, complete their orders with credit card or PayPal, receive notifications, invoices and confirmations, etc.

And just like WP themes, there are thousands of fantastic WordPress plugins that you can install on your site free of charge, or that are extremely affordable and will save you hundreds, even thousands of dollars on the cost of web development.

WordPress Plugins

(WordPress Plugins)

Learn more about WordPress plugins here:

WordPress – An Enhanced Website User Experience

In addition to being able to address problems caused by a poorly-built web site, WordPress can also help you create a great user experience for visitors.

WordPress provides beautiful, professional and visually-exciting themes that cover all kinds of uses and applications and feature-rich plugins that allow website visitors to connect, engage and interact with you. With the right combination of a WordPress-driven site, WP themes and plugins, plus great content, you can create a very rich user experience that will keep users returning to your site.

WordPress web design

As stated earlier, consumers nowadays do extensive research online before making purchasing decisions. If your website isn’t designed with customers in mind, these consumers will not return and simply move on to another business with a better website or better user experience.

Hopefully, now you have a better understanding of issues that can affect your website and how WordPress can help you expand your business business online. To learn more about the benefits of using WordPress for a business web site please see our related posts section.

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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