Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you missing out on business because of a poorly-designed web site? Regardless of how great the quality of your products and services may be, a poorly-designed web site can end up losing you prospective new clients and important sales.

In a world where attractive things matter, your website’s design can be very important to your business success. Your website is the first thing that your web visitor sees and this can affect their decision to purchase from you.

We typically mostly do things online. Even if we’re only doing preliminary research, we will fire up our laptop and go browse a web site before taking the next step.

Now, try to see things from your customer’s perspective. How does your web site appear to visitors? Does your site invite them to come and explore things further, or does it make them hesitant and unsure about what to do next?

How your site looks is just the tip of the iceberg. There are so many other things than can influence your web visitors’ experience and their purchasing decisions.

Can WordPress Fix Poor Web Design?

Here are just a few key design problems that can affect your site’s results:

Site Design Issues

Typical web design problems that can affect a user’s perception of your site include some or all of the following:

  • Color – Clashing color schemes can impact on your results. This also applies to the use of text and background color. There are ways to choose web colors correctly and even safe web colors to help ensure that the palettes you decide on will display correctly across different web formats. If in doubt, seek the services of a professional web designer.
  • Design Elements – Pages that contain aesthetically unattractive, outdated or just plain old hard to read typefaces can turn users off your website. Visitors can also be affected by subtle inconsistencies in your design elements and overpowering use of design elements.
  • Layout – The way your site is arranged can significantly impact how users navigate around your site. Layout considerations also include where your navigation items, links, and other objects.
  • Responsiveness – Since digital information is now accessed through a range of devices with different-sized screens and browsers, it’s important that the design of your website be responsive. If your website does not display well across all devices, browsers, and platforms, you could experience business losses.

Website Functionality Problems

Some of the most common functionality problems include the following:

  • Subpar functionality – A huge turn-off for visitors is arriving on a website where hyperlinks don’t work, videos don’t play and graphics aren’t displaying. Subpar functionality is not acceptable, especially if you are trying to come across professionally. Your digital presence is a reflection of your company. It’s vitally important therefore, to ensure that all your links, videos, and graphics are running smoothly at all times. In some cases, problems are caused by things such as your hosting, or you may not even be aware of it, but it’s important to ensure that you’re always proactive and that you attend to problems immediately.
  • Feature limitations – If your business provides visitors specific features or functionalities, then make sure that these features are not limited. For example, if you would like to sell goods or services on your site, make sure that you provide visitors with full e-commerce features that allow them to easily select and add items to a cart, apply discounts, buy with credit cards or PayPal, receive notifications, invoices, and email confirmations, etc.

Poor User Experience

Normally, where potential customers suffer most due to a poorly-designed website is in the realm of the “user experience”.

A disappointing user experience can leave a bad taste in people’s mouths and lead to venting their disappointment across social media, forums, review sites, comments, etc ….

Typical problems that can cause a disappointing user experience include:

  • Ease Of Use – Your website needs to be easy to use and intuitive to navigate around in. Your service information should be easy to find. Your customers want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable files to your site (e.g. videos), make sure that users are given instructions on how to download and access your information.
  • Organization – If your site content isn’t organized and user-friendly, you run the risk of losing not only potential buyers but also current customers. Providing features such as descriptive links, product and service categories and sections where topic-related content can be easily found will help provide visitors with a good user experience.
  • Eye-Catching Site – Users stick around on sites that are user friendly, well organized, and that are eye-catching. This means striving for a balance between attractive, modern web design and compelling web copy that engages your users. For example, highlight links pointing to your product pages with beautiful images alongside well-written product descriptions. This is effective and can help improve not just the user experience on your site, but also grow your sales and conversions.
  • Engaging Features – Another thing that helps to improve user experience on your site is providing interactive features that engage visitors, such as allowing them to comment on, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want visitors to browse quickly through your website and access your data without waiting around for pages to load, so having your site optimized for faster loading pages is important.
  • Trustworthy Website – One of the most important and often most neglected aspects of creating a great user experience is to make users feel comfortable interacting with you online. To reassure your web visitors that you are credible, trustworthy, secure and professional to deal with, make sure to add legal pages like a contact page, privacy statement, terms and conditions of usage, security information, earnings disclaimers, etc.

Web design issues

(Web site design issues)

As you can see, there are many areas that can contribute to a poor user experience and negatively impact your business results online. If your web site isn’t designed in a user-friendly way, you run the serious risk of not only losing prospective paying customers but also your existing customers as well.

Now … what if you have arrived on this site because you currently have an existing website with design issues that you feel could be affecting your business?

First, be aware that getting a complete website overhaul can take time and can also be somewhat costly depending on the problem and what kind of site you currently have, especially if it requires a lot of code writing.

If you are researching the process of getting a new website developed or overhauling an existing site, then we suggest that you consider choosing the WordPress website management platform.

WordPress can help you improve your website results!

(WordPress can help to improve your website results!)

We plan to provide a lot more in-depth information about the benefits and advantages of WordPress on this site, but here are just some key points to keep in mind about why you should seriously choose WordPress:

WordPress Themes – Unique Web Site Design Features

WordPress themes are unique web site design templates that allow you to easily modify the look and feel of your site without touching the website’s content and changing any core software.

There are thousands of professional looking WordPress themes available that you can install on your website. Many themes are either free of charge, or are extremely well priced, saving you hundreds, even thousands of dollars on the cost of website design.

WordPress Themes

(WordPress Themes)

Most WP themes nowadays are fully responsive and provide website owners with highly customizable options for changing your site’s design like color, elements like headers and footers, page layouts and more. This is just one of the many things that make WordPress an ideal tool for helping you create a design for your website that ultimately helps to improve your business.

You can learn about themes here:

Plugins – Powerful Features

Another compelling reason to build your site using WordPress is that WordPress gives site owners scalable functionality through add-on applications called “plugins.”

Plugins, like themes, integrate easily with your site to provide you with almost unlimited expansion.

Earlier in this post we talked about areas like subpar functionality and feature limitations as part of the reason why a poorly built website could lose you business.

Plugins can help you overcome these issues quite inexpensively. If there is a functionality that needs to be added to your site, just install a plugin that will help you get the job done.

Need a plugin that will let you know about any issues on your website such as hyperlinks not working, videos not streaming, images that are missing or even alert you if your entire website has gone down? No problems … there are WP plugins that can help you fix that, or let you know about problems so you can correct these immediately!

Need a plugin that will turn your website into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several plugins that will help you sell goods or services on your site and provide your users with full e-commerce functionality that allow them to easily choose and add products to a shopping cart, enter discounts, pay with credit card or PayPal, receive notifications, receipts and email confirmations, etc.

And just like themes, there are thousands of great plugins that can be downloaded and are freely available, or are extremely well priced, once again, saving you hundreds, even thousands of dollars on the cost of website development.

WP Plugins

(WP Plugins)

Learn more about WP plugins here:

WordPress – An Immediate User Experience

In addition to being able to correct issues caused by a poorly-built website, WordPress can also help you give your web users a great user experience.

WordPress provides beautiful, professional and visually-exciting themes that cover all needs and uses and functional plugins that allow visitors to connect, engage and interact with you. With the right combination of a WordPress-driven website, WP themes and plugins, plus great content, you can create a very rich and interactive user experience that will keep visitors coming back to your site.

WordPress web design

As we’ve previously stated, consumers will do extensive research online before making purchasing decisions. If your website isn’t designed to provide your visitors with a rewarding user experience, consumers will not return and simply move on to another business that does offer them a better website.

Hopefully, now you have a better understanding of problems that can affect your web site and how WordPress can help you build a better online. To learn more about using WordPress please see other posts we have published on this site.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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