Are you missing out on business because of poor web design? A poorly-designed web site could lose you many new customers.
In a world where first impressions matter, the design of your website can be important to the success of your business. Your website may be the first thing that your web visitor sees and this could influence their decision to purchase from you.
Think about how you research services nowadays. Even if it’s only just preliminary research, we will jump online and go visit a web site first before purchasing goods in-store or online.
Now, try to see things from your visitor’s point of view. How does your web presence appear to them? Does your site invite them to come and explore things further, or does it make people confused and cautious about where to go next?
How your website looks is only the tip of the iceberg. There is so much more than can influence your visitors’ perceptions and their purchasing decisions.
Can WordPress Help Fix A Poorly-Constructed Website?
Let’s take a look at some of the main design issues that can affect your site:
Web Site Design Problems
Typical web design issues that can affect a prospect’s perception about your website include:
- Color – Poor color combinations can affect your site’s results. This also applies to your choice of text and background color. There are ways to choose web colors correctly and even safe web color tools to make sure that the palettes you decide on will display consistently across various devices. If in doubt, seek the services of a web design professional.
- Design Elements – Web pages that contain aesthetically boring, outdated or just plain hard to read text can turn prospective clients off your website. Visitors can also be affected by subtle inconsistencies in your design elements and excessive use of design elements.
- Layout – The way your site is laid out can significantly impact the way users interact with your site. Layout considerations also include how your navigation items, links, and other elements are placed, where menus are positioned on your site, content columns, etc ….
- Responsiveness – As websites are now accessed using various devices with different-sized screens and browsers, it’s important that your web design be responsive. If your website does not resize automatically to work across all devices, browsers, and platforms, you could lose business opportunities.
Typical website functionality problems may include the following:
- Subpar functionality – A huge turn-off for users is arriving on a site where some hyperlinks don’t work, videos don’t play and graphics are missing. Persistent errors are not acceptable for a website, especially if your goal is to come across professionally. Your digital presence reflects your organization. It’s important therefore, to make sure that all your hyperlinks, videos, and images remain up and running at all times. In some cases, these problems may be caused by things such as your hosting, or you may not even be aware of it, but it’s important to ensure that you’re always proactive and that all problems are fixed immediately.
- Feature limitations – If your business offers users specific functionality, then make sure that these are not limited. For example, if you want to sell products on your site, make sure that you provide customers with full e-commerce features that allow them to easily select and add products to a cart, enter discount codes, complete purchases using credit cards or PayPal, receive notifications, receipts, and confirmations, etc.
Poor User Experience
Invariably, the area that is most affected due to a poorly-constructed site is in the realm of the “user experience”.
An unsatisfactory user experience can leave a bad taste in users mouths and lead to sharing their frustrations on social networks, user forums, review sites, commenting sections, etc ….
Typical problems that can create a bad user experience include:
- Ease Of Use – Your website must be user-friendly. Your service information should be easy to locate. Your customers want user-friendly features and they want to find things quickly and with minimal hassle. Make your content searchable and if you plan to add downloadable files to your site (e.g. presentation slides), make sure that visitors are given instructions on how to download and access your information.
- Organized – If your site content isn’t organized and user-friendly, you run the risk of losing not only prospective customers but current customers also. Providing features such as search engine-friendly URLs, product and service categories and well-organized sections where topic-related content is grouped or linked together will help provide users with a good user experience.
- Eye-Catching Site – Customers want sites that are user friendly, easy to navigate, and that are eye-catching and stimulating. This requires finding a balance between attractive, modern web design and compelling web copy that engages your users. For example, highlight hyperlinks pointing to product pages by inserting professionally-taken images alongside well-crafted descriptions. This is effective and can help improve not just the user experience on your website, but can also lead to more sales and conversions.
- Engaging Features – Another aspect that helps users decide to stick around on your website is providing interactive features that engage your customers, like allowing them to leave comments, share, like, download and recommend your content, interact with your staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to be able to navigate quickly around your site and access your information without waiting around for content to load, so site speed optimization is important.
- Reassuring Site – One of the most important and often most neglected aspects of creating a great user experience is to make users feel confident doing business with you online. To reassure your prospective buyers that you are credible, trustworthy, secure and professional to deal with, make sure to add legal compliance pages like a business contact page, privacy statement, terms and conditions of usage, security information, earnings disclaimers, etc.
(Web design issues)
As the above shows, there are many areas that can contribute to a poor user experience and negatively impact your business success online. If your site is poorly built, you run the risk of not only losing potential paying clients but also your existing clients as well.
Now … what if you have arrived on this website because you have an existing site with design problems that you feel may be affecting your business?
First, be aware that getting issues fixed on an existing site can take some time and can also be somewhat costly depending on the problem and what kind of site you have, especially if what needs doing requires modifying web code.
If you are currently considering getting a new website developed or redeveloping an existing web site, then we highly suggest that you consider building or redesigning your site with WordPress.
(WordPress can improve your website results!)
We plan to provide more posts about WordPress on this site, but here are just some things to keep in mind about why you should consider WordPress:
WordPress – Unique Web Site Design Features
WP themes are unique website design templates that enable you to completely modify the look of your entire website in minutes.
There are literally thousands of great-looking themes available that you can download and easily install on your site. Many of these are either free of charge, or they are extremely well priced, saving you hundreds, even thousands of dollars on the cost of web design.
Most WordPress themes nowadays are responsive and provide site owners with highly customizable features for changing design settings on your site such as the color, elements like menus, headers, footers, layouts and more. Themes are just one of the many things that make WordPress an ideal tool for helping you create a design for your website that ultimately helps to improve your business.
You can learn about WordPress themes here:
Plugins – Modular Expansion
Another great reason to build your site using WordPress is that WordPress provides site owners with almost unlimited functionality through add-on applications called “plugins.”
WP plugins, like WP themes, integrate easily with your site to provide you with almost unlimited flexibility.
Earlier we discussed areas like subpar functionality and feature limitations as part of the reason why a poorly designed web site can lose you business.
Plugins can help you overcome these issues quite easily and inexpensively. If there is a feature that you would like to add to your site, just install a plugin that will get things done.
Want a plugin that will notify you immediately about any problems on your site like hyperlinks not working, audios not streaming, images that aren’t showing or even tell you if your entire website has gone down? No problems … there are WordPress plugins that can help you fix that, or let you know about problems so you can correct these immediately!
Want a plugin that will transform your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several plugins that will help you sell goods or services on your site and provide your customers with full e-commerce features that allow them to choose and add products to a cart, apply coupons, pay using credit card or PayPal, receive notifications, receipts and email confirmations, etc.
And just like WP themes, there are thousands of fantastic WordPress plugins that you can install on your website and are freely available, or that you can buy quite inexpensively, once again, saving you hundreds, even thousands of dollars on the cost of website development.
You can learn more about WP plugins here:
WordPress – An Engaging Web User Experience
In addition to being able to address issues caused by a poorly-designed website, WordPress can also help you create a great user experience for customers.
WordPress provides beautiful, professional and exciting themes that cover all types of applications and plugins that allow visitors to connect, engage and interact online with you. With the right combination of a WordPress-driven website, WordPress themes, plugins and great content, you can create a rich and engaging user experience that will keep them coming back to your site.
As we’ve previously stated, consumers will do extensive research online before making purchasing decisions. If your website isn’t designed with a focus on the customer, these prospective customers will not return and simply move on to another business that does offer them a better website or better website experience.
Hopefully, this post has given you a better understanding of problems that can affect your website and how WordPress can help you build a better online. To learn more about using the WordPress CMS platform please see other posts we have published on this site.
"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya