Are you losing prospects because of a poorly-designed web site? A poorly-designed website can end up costing you prospective buyers and valuable business opportunities.
In a world where appearances matter, your website’s design can play a significant role in the success of your business. Your website is the first thing that a potential client sees and this can influence their purchasing decision.
People are now turning more than ever before to the internet to find products and services. Even if we’re only doing preliminary research, we will instinctively fire up our laptop and go visit somebody’s site before making our next move.
Now, try to see things from your customer’s point of view. How does your digital presence appear to others? Does your site invite them to draw closer and explore things further, or does it make them confused and cautious about where to go next?
What customers see “above the fold” (i.e. what you first see in your screen) is just the tip of the iceberg. There are so many other factors than can affect your web visitors’ perceptions and their decision to move forward with you.
Can WordPress Help You Fix Bad Web Design?
Let’s review some of the main design issues that can affect your site:
Site Design Problems
Some common design issues that can impact your visitor’s perception about your site include some or all of the following:
- Color – Clashing color schemes can affect your results. This also applies to your choice of text and background color. There are tools that can help you choose web colors correctly and even safe web colors you can use to make sure that the palettes you choose will display consistently across various systems. If in doubt, consult a professional web designer.
- Design Elements – Pages that contain boring, outdated or just plain ugly images can result in visitors quickly losing interest in away from your website. Visitors can also be affected by subtle inconsistencies in the design elements and excessive use of design elements.
- Layout – How you lay out your pages can affect how users navigate around your site. Layout considerations also include how your navigation menus, links, and other useful objects.
- Responsiveness – Since websites are now viewed using various devices with different-sized screens and browsers, it’s important that your web design be responsive. If your website does not display well across all devices, browsers, and platforms, you may lose business opportunities.
Site Functionality Problems
Typical website functionality problems include the following:
- Subpar functionality – A huge turn-off for visitors is arriving on a page where hyperlinks don’t work, videos can’t play and images are missing. Subpar functionality is no longer acceptable for a website, especially if you are trying to come across professionally. Your digital presence reflects your organization. It’s vitally important therefore, to make sure that all your hyperlinks, videos, and images are running smoothly all the time. Sometimes, these issues may be caused by factors such as your hosting, or they may even be unbeknownst to you, but it’s important to ensure that you’re always proactive and that all problems get repaired immediately.
- Feature limitations – If your business provides visitors specific functionality, then make sure that these features are not limited. For example, if you plan to sell goods or services online, make sure that you provide customers with full e-commerce features that allow them to easily choose and add items to a cart, apply discounts, purchase with a credit card or PayPal, receive notifications, receipts, and email confirmations, etc.
Poor Web User Experience
Typically, where your business suffers most noticeably because of a poorly-constructed site is the “user experience”.
A disappointing user experience can leave a bad taste in visitors’ mouths and lead to venting their disappointment across social media, user forums, review sites, comments, etc ….
Typical problems that can create a bad user experience include:
- User-Friendly – Your website needs to be user-friendly. Your service information should be easy to find. Your web visitors want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable content to your site (e.g. spreadsheets), make sure that users are given instructions on how to download and access your files.
- Organization – If your website isn’t organized and user-friendly, you run the risk of losing not only potential customers but also existing customers. Providing features like search engine-friendly URLs, product and service categories and sections where topic-related content is grouped or linked together provides users with a good user experience.
- Compelling Site – Customers stay longer on sites that are easy to use, well organized, and that provide them with stimulating options. This requires striking a balance between attractive, modern web design and compelling website copy that engages your visitors. For example, highlight hyperlinks which direct visitors to your product pages with beautiful product pictures beside well-written descriptions. This can be very effective and can help you improve not just the user experience on your website, but also grow your sales and conversions.
- User Interactivity – Another aspect that helps to improve user experience on your website is providing interactive features that engage users, such as allowing them to leave comments, share, like, download and recommend your content, interact with your support staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … You also want users to navigate quickly within your website and access your information without waiting around for content to load, so site speed optimization is important.
- Reassurance – One of the most important and often most ignored aspects of creating a great user experience is to ensure that users feel confident doing business with you online. To reassure your prospective customers that your business is credible, trustworthy, secure and professional to deal with, make sure to add legal pages such as a business information page, privacy statement, terms and conditions of usage, security information, financial disclaimers, etc.
(Web site design problems)
As the above shows, there are many areas that can contribute to a poor user experience and impact your business results online. If your web site is poorly built, you run the serious risk of not only losing potential paying clients but also some of current clients as well.
Now … what if you have arrived on our website because you have an existing site with design problems that you feel could be affecting your business?
First, be aware that getting problems corrected on an existing website can take some time and can also be fairly costly depending on the problem and what kind of site you operate, especially if the work requires extensive code editing.
If you are currently considering getting a new website developed or upgrading an existing website, then we suggest that you seriously consider using WordPress.
(WordPress can improve your website results!)
We currently publish a lot more in-depth information about WordPress on this site, but here are just a few things to keep in mind about why you should use WordPress:
Themes – Unique Website Design Features
WP themes are unique web site design template systems that enable you to quickly modify the look of your entire site without affecting the site’s content or changing any underlying software functionality.
There are thousands of professional looking themes available that can be downloaded. Many themes are either free of charge, or are extremely well priced, saving you hundreds, even thousands of dollars on the cost of web design.
Most themes for WordPress nowadays are responsive and provide site owners with highly customizable features for changing your site’s design settings like color, template elements like headers, footers, menus and styles, layouts and more. This is just part of what makes WordPress an ideal tool for helping you achieve a design for your website that ultimately helps to improve your business.
Learn about themes here:
WP Plugins – Virtually Unlimited Expansion
Another great reason to choose WordPress is that WordPress provides site owners with almost unlimited functionality through add-on applications called “plugins.”
WordPress plugins, like WP themes, integrate easily with your site to provide you with almost unlimited flexibility.
Earlier we looked at issues like subpar functionality and feature limitations as part of the reason why a poorly constructed web site can lose you prospective customers.
Plugins can help you overcome these issues quite inexpensively. If there is a functionality you would like to add to your site, just install a WordPress plugin that does what you want to get things done.
Want a plugin that will let you know about any problems with your website such as links not working, videos not playing, graphics that aren’t displaying or even alert you if your whole website has gone down? No problems … there are plugins that can help you fix that, or notify you about issues so you can correct these immediately!
Need a plugin that will let you turn your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several inexpensive plugins that will help you sell products on your site and provide your visitors with full e-commerce features that allow them to easily select and add items to a shopping cart, enter discount codes, pay with credit card or PayPal, receive purchase notifications, invoices and confirmations, etc.
And just like themes, there are literally thousands of useful plugins created for WordPress that you can download and install on your website free of charge, or are relatively inexpensive and will save you thousands of dollars on the cost of website development.
Learn more about WordPress plugins here:
WordPress – A Rich Website User Experience
In addition to being able to address problems caused by a poorly-built website, WordPress can also help you provide your customers with a great user experience.
WordPress provides beautiful and exciting themes that cover all needs and uses and applications and feature-rich plugins that allow site visitors to connect, engage and interact with you. With the right combination of a WordPress-driven website, WP themes and plugins, plus great content, you can create a very rich and engaging user experience that will keep visitors coming back to your site.
As stated earlier, consumers do extensive research online before they make a purchasing decision. If your website isn’t designed with a focus on the customer, consumers will not return and simply move on to another business that does offer them a better website and website experience.
Hopefully, this post has given you a better understanding of problems that can affect your web site and how WordPress can help you improve your business business online. To learn more about using WordPress for a business website please click on links to visit our related posts section.
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