Are you losing prospects because of poor web design? Regardless of how professional your company is, a poorly-built website can lose you valuable business.
In a world where beautiful design matters, how your website looks is very important to the success of your business. Your website is probably the first thing that a visitor sees and this can affect their decision to use your services.
Think about how you do research about products nowadays. Even if we’re only doing preliminary research, we will fire up our laptop and go visit somebody’s web site before taking the next step.
Now, put yourself in your visitor’s position. How does your web presence appear to other people? Does it invite them to draw closer and explore things further, or does it make them hesitant and unsure about what to do next?
How your website looks is just the tip of the iceberg. There is so much more than can influence your visitors’ thoughts and their decision to move forward and do business with you.
Can WordPress Fix A Poorly-Built Web Site?
Here are just some of the more important design issues that can affect your web site:
Website Design Problems
Some of the most common web design issues that can impact a potential customer’s perception about your site include:
- Color – Bad color schemes can impact on your results. This also applies to text and background color. There are ways to select web colors correctly and even safe web color palettes to ensure that the colors you select will display correctly across different mediums. If in doubt, seek the services of a web design professional.
- Design Elements – Web pages that contain visually unattractive, outdated and just plain old ugly images can result in users quickly losing interest in away from your site. Visitors can also be affected by design inconsistencies and excessive use of design elements.
- Layout – The way you lay out your pages can impact the way users interact with your site. Layout considerations also include how your navigational items, links, and other useful objects.
- Responsiveness – Since websites are now accessed through a range of devices with different-sized screens, it’s vitally important that your website’s design be responsive. If your web pages do not display well on all devices, browsers, and platforms, you will lose business opportunities.
Common website functionality problems include the following:
- Frequent errors – A huge turn-off for visitors is landing on a page where hyperlinks don’t work, videos don’t play and graphics are missing. Subpar functionality is not acceptable, especially if you are trying to come across as a professional. Your digital presence is a reflection of your organization. It’s important to ensure that all your hyperlinks, videos, and images are working all the time. In some cases, problems are related to things like your web hosting, or you may not even be aware of it, but it’s important to ensure that remain proactive and that you attend to all problems as soon as possible.
- Feature limitations – If your website provides visitors certain functionalities, then make sure that these features are not limited. For example, if you intend to sell products online, make sure that you provide customers with full e-commerce functionality that allow them to select and add items to a cart, apply discount coupons, complete purchases with credit cards or PayPal, receive notifications, receipts, and email confirmations, etc.
Poor User Experience
Normally, where visitors suffer the most due to a poorly-built website is the “user experience”.
A poor user experience can leave a bad taste in users mouths and lead to sharing their disappointment in social sites, forums, review sites, comments, etc ….
Some of the most common problems that can cause a poor user experience include the following:
- Ease Of Use – Your website needs to be easy to use and effortless to navigate. Your product information should not be hard to find. Your prospective clients want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable information to your site (e.g. presentation slides), make sure that users are given instructions on how to download and access your information.
- Organized – If your site content isn’t cleanly organized and user-friendly, you run the risk of losing not only potential buyers but current clients too. Features such as descriptive links, product and service categories and clean areas where your content can be easily found provides visitors with a good user experience.
- Compelling Website – Users stay longer on sites that are user friendly, easy to navigate, and that provide them with stimulating options. This means striking a balance between attractive, modern web design and compelling content that engages your users. For example, draw attention to links pointing to product pages with great images with well-written descriptions. This is effective and will help improve not only the user experience on your website, but also improve your sales and conversions.
- Engaging Website – Another thing that helps to improve user experience on your site is providing interactive features that engage your visitors, such as features that let them\visitors leave comments, share, like, download and recommend your content, interact with your staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want users to browse quickly within your site and access your information without waiting around for pages to load, so site loading optimization is important.
- Compliance – One of the most important and often most ignored aspects of creating a great user experience is to make users feel comfortable doing business with you online. To reassure your web visitors that your business is credible, trustworthy, secure and professional to deal with, make sure to add legal pages such as a business contact page, privacy statement, terms of usage, security information, earnings disclaimers, etc.
(Website design problems)
As the above shows, there are many areas that can lead to a poor user experience and impact your business success online. If your website is poorly designed, you run the serious risk of not only losing prospective paying customers but also some of existing clients too.
Now … what if you have arrived here because you have an existing site with design issues that you feel may be affecting your business?
First, be aware that getting problems addressed on an existing website can take time and can be quite costly depending on the problem and what kind of site you currently own, especially if it requires modifying web code extensively.
If you are currently considering getting a new website built or upgrading an existing website, then we recommend that you consider building or redesigning your website with WordPress.
(WordPress can help improve your website results!)
We currently publish more information about the benefits and advantages of the WordPress web content publishing platform on this site, but here are just a few key points to keep in mind about why you should use WordPress:
WordPress – Flexible Website Design
WordPress themes are unique website design template systems that let you easily modify the look and feel of your entire website without touching the site’s content and changing the underlying software.
There are literally thousands of professional looking themes built for WordPress available that you can install on your site. Many of these are either free of charge, or can be purchased for a relatively inexpensive cost, saving you hundreds, even thousands of dollars on the cost of web design.
Most themes nowadays are fully responsive and provide users with flexible and customizable options for changing your site’s design such as color, elements like menus, headers, footers and typography, layouts and more. This is just one of the many things that make WordPress such a great tool for helping you achieve a design for your website that ultimately helps to improve your business.
Learn about WP themes here:
Plugins – Virtually Unlimited Features
Another compelling reason to build your site using the WordPress content management platform is that WordPress gives website owners expandable features through add-on applications called “plugins.”
Plugins, like WordPress themes, integrate easily with your website to provide you with almost unlimited new features.
Earlier in this post we looked at areas like subpar functionality and feature limitations as part of the reason why a poorly constructed web site can lose you business.
Plugins can help you overcome these problems quite inexpensively. If there is a functionality that needs to be integrated with your site, just install a WordPress plugin that will get things done.
Want a plugin that will let you know about any problems detected with your site such as hyperlinks not working, audios not playing, images that aren’t showing or even alert you if your whole web site is down? No problems … there are plugins that can help you fix that, or let you know about problems so you can take immediate corrective action!
Want a plugin that will turn your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use WordPress plugins that will help you sell goods or services on your site and provide your visitors with full e-commerce features that allow them to easily choose and add items to a cart, use discount codes, purchase using credit card or PayPal, receive purchase notifications, invoices and confirmations, etc.
And just like themes, there are literally thousands of great plugins that you can install on your site at $0 cost, or are extremely well priced and will save you hundreds of dollars on the cost of website development.
You can learn more about plugins here:
WordPress – An Interactive Web User Experience
In addition to being able to address issues caused by a poorly-built website, WordPress can also help you create a great user experience for website visitors.
WordPress provides beautiful, professional and exciting themes that cover all kinds of uses and functional plugins that allow customers to contact, engage and interact online with you. With the right combination of a WordPress website, WordPress themes and plugins, plus great content, you can create a rich user experience that will keep users returning again and again.
As we’ve previously stated, consumers nowadays do extensive research online before making a purchasing decision. If your website isn’t designed with a focus on the customer, consumers will not return and simply move on to another business that does offer them a better website.
Hopefully, now you have a better understanding of issues that can affect your website and how WordPress can help you grow your business business online. To learn more about using WordPress for a business web site please see our related posts section.
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