Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you missing out on customers because of a poorly-designed web site? A poorly-built website could end up costing you prospective buyers and valuable business opportunities.

In a world where beautiful design matters, the look of your web site is very important to your business success. Your website is probably the first thing that a web visitors see and this could affect their purchasing decision.

Think about how you research services nowadays. Even if it’s only doing preliminary research, we will probably jump online and go visit someone’s site first before buying something in-store or online.

Now, put yourself in your visitor’s position. How does your website appear to others? Does it invite them to enter and explore things further, or does it make people hesitant and unsure about what to do next?

The way your website looks is only the tip of the iceberg. There are so many other things than can affect your visitors’ experience and their purchasing decisions.

Can WordPress Help Fix A Poorly-Designed Website?

Let’s review some of the more important design issues that can affect your web site:

Web Design Problems

Common design problems that can influence a prospect’s perception of your website include:

  • Color – Unattractive color schemes can impact on your site’s results. This also applies to your choice of text and background color. There are methods that can help you specify web colors correctly and even safe web color tools to make sure that the color combinations you select will display consistently across different mediums. If in doubt, consult a web design professional.
  • Design Elements – Web pages that contain aesthetically unpleasant, outdated or just plain old ugly images can easily turn prospects off your website. Visitors can also be affected by inconsistent graphic element choices or excessive use of design elements.
  • Layout – The way you structure your content can impact the way users navigate around your site. Layout considerations also include where your navigation items, links, and other useful assistive features like search boxes are used, where menus are positioned on your site, page columns, etc ….
  • Responsiveness – Since websites are now accessed by a range of devices with different-sized screens, it’s vitally important that the design of your website be responsive. If your web pages do not resize automatically to fit your information across all devices, browsers, and platforms, you will experience significant loss of customers.

Website Functionality Problems

Typical website functionality problems include the following:

  • Subpar functionality – A huge turn-off for visitors is arriving on a site where hyperlinks don’t work, videos can’t play and graphics aren’t showing. Subpar functionality is no longer acceptable on any website, especially if you are trying to come across professionally. Your online presence reflects your company. It’s important therefore, to make sure that all your hyperlinks, videos, and images remain running smoothly all the time. In some cases, these issues may be related to external factors such as your hosting, or they may even be unbeknownst to you, but it’s important to make sure that you’re consistently proactive and that you get issues addressed immediately.
  • Feature limitations – If your business offers visitors certain features, then make sure that these functionalities are not limited. For example, if you would like to sell goods or services on your site, make sure that you provide visitors with full e-commerce functionality that allow them to easily select and add products to a shopping cart, use coupons, complete their transactions using credit cards or PayPal, receive notifications, receipts, and confirmations, etc.

Poor User Experience

Invariably, where your business suffers most noticeably due to a poorly-constructed web site is in the realm of the “user experience”.

A disappointing user experience can leave a bad taste in users mouths and lead to venting their dissatisfaction in social networks, forums, review sites, comments, etc., bringing you unwanted negative publicity.

Common issues that can cause a bad user experience include:

  • Ease Of Use – Your site should be easy to use and easy to navigate. Your service information should be easy to find. Your visitors want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable content to your site (e.g. forms and documents), make sure that visitors are given instructions on how to download and access your files.
  • Organization – If your website isn’t organized and user-friendly, you run the risk of losing not only prospective buyers but also existing clients. Things like descriptive URLs, product and service categories and sections where related content can be easily found provides visitors with an enjoyable experience.
  • Stimulating Website – Customers want sites that are user friendly, easy to navigate, and that provide them with stimulating options. To accomplish this you need a balance between attractive, modern web design and compelling web copy that engages your visitors. For example, draw attention to hyperlinks pointing to product pages by inserting great photos or illustrations alongside well-crafted product descriptions. This can be very effective and will help improve not only the user experience on your website, but also grow your sales and conversions.
  • Interactive Features – Another thing that helps to improve user experience on your website is to provide interactive features that engage your users, such as the ability to leave comments, share, like, download and recommend your content, interact with your staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to be able to navigate quickly through your website and access your data without waiting around for pages to load, so having your site optimized for page loading speed is important.
  • Reassurance – One of the most important and often most neglected aspects of creating a great user experience is to make sure that users feel confident doing business with you online. To reassure your visitors that you are credible, trustworthy, secure and professional to deal with, make sure that your site includes legal compliance pages such as a business information page, privacy policy, terms and conditions of use, security information, earnings disclaimers, etc.

Web design issues

(Web site design issues)

As the above shows, there are many areas that can contribute to a poor user experience and impact your business success online. If your site is poorly built, you run the risk of not only losing potential paying customers but also some of existing customers too.

Now … what if you have arrived on our website because you currently have an existing site with design issues that you feel are affecting your business?

First, keep in mind that getting problems fixed on an existing website can take time and can end up being somewhat costly depending on the problem and what kind of site you currently own, especially if what needs doing requires a lot of web code editing.

If you are currently considering having a new website developed or redeveloping an existing site, then we strongly suggest that you consider using WordPress.

WordPress can help improve your website results!

(WordPress can help to improve your website results!)

We currently publish more in-depth articles about WordPress on this site, but here are just a few things to keep in mind about why you should consider WordPress:

WP Themes – Unique Web Site Design Features

WordPress themes are unique web design templates that let you immediately customize the look of your entire website in minutes.

There are literally thousands of great-looking themes for WordPress available that can be easily downloaded. Many of these are either freely available, or can be bought quite cheaply, saving you thousands of dollars on the cost of web design.

WP Themes

(WordPress Themes)

Most WP themes nowadays are responsive and provide site owners with highly customizable features for changing design settings of your site like color, elements like menus, headers, footers, layouts and more. This is just part of what makes WordPress an ideal tool for helping you create a design for your website that works for your business.

You can learn about themes here:

Plugins – Modular Features

Another compelling reason to build your site using the WP CMS is that WordPress provides you with powerful features through add-on applications called “plugins.”

Plugins, like WP themes, integrate easily with your site to provide you with almost unlimited flexibility.

Earlier in this article we looked at areas like subpar functionality and feature limitations as part of the reason why a poorly designed web site could lose you business.

WP plugins can help you overcome these problems quite easily. If there is a functionality that needs to be added to your website, just install a plugin that does what you need your website to do.

Need a plugin that will let you know about any problems on your site such as hyperlinks not working, videos not streaming, pictures that are missing or even alert you if your whole web site is down? No problems … there are WP plugins that can help you fix that, or notify you about problems so you can take immediate corrective action!

Want a plugin that will transform your website into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use WordPress plugins that will help you sell products online and provide your visitors with full e-commerce features that allow them to select and add products to a cart, enter coupons, order using credit card or PayPal, receive notifications, invoices and confirmations, etc.

And just like WordPress themes, there are literally tens of thousands of fantastic plugins for WordPress that can be easily downloaded at no cost, or you can purchase for a small price, once again, saving you hundreds of dollars on the cost of website development.

WordPress Plugins

(WordPress Plugins)

You can learn more about WordPress plugins here:

WordPress – An Engaging Website User Experience

In addition to being able to address issues caused by a poorly-built website, WordPress can also help you create a great user experience for your customers.

WordPress provides beautiful, professional and exciting themes that cover all kinds of uses and applications and functional plugins that allow site users to connect, engage and interact online with you. With the right combination of a WordPress-driven website, WP themes and plugins, plus great content, you can create a very rich user experience that will keep users returning to your website.

WP tips

As we’ve previously stated, consumers will do extensive research online before they make purchasing decisions. If your website isn’t designed with customers in mind, your prospective buyers will not return and simply move on to another business that does provide them with a better website or better user experience.

Hopefully, now you have a better understanding of issues that can affect your website and how WordPress can help you build a better online. To learn more about the benefits of using WordPress for a business web site please click on links to visit our related posts section.

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