Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing customers because of a poorly-designed website? No matter how professional your company is, a poorly-built website could cost you potential buyers and cause more turmoil than you could ever wish for.

In a world where beautiful design matters, the design of your web site is becoming more important to the success of your business. Your website may be the first thing that your visitor sees and this can affect their decision to use your services.

People are now turning more than ever to the internet to find products and services. Even if we’re only doing preliminary research, we may switch on our mobile phone and go visit somebody’s website before deciding what to do next.

Now, put yourself in your visitor’s shoes. How does your web site appear to visitors? Does it invite them to draw closer and explore things further, or does it make people hesitant and unsure about where to go next?

The way your website looks is just the tip of the iceberg. There are so many other things than can influence your visitors’ perceptions and their decision to ultimately buy from you.

Can WordPress Help Fix Bad Web Design?

Let’s take a look at some of the key design issues that can affect your website:

Web Site Design Issues

Typical web design problems that can impact a prospect’s perception about your site include:

  • Color – Bad color schemes affect your results. This also applies to the use of text and background color. There are tools that can help you pick web colors correctly and even safe web colors you can use to ensure that the color combinations you select will display predictably across various web formats. If in doubt, consult a professional web designer.
  • Design Elements – Pages that contain unattractive, outdated or just plain old ugly images can easily result in users quickly losing interest in off your site. Visitors can also be affected by design inconsistencies or overpowering use of design elements.
  • Layout – The way you lay out your pages can significantly impact how visitors interact with your site. Layout considerations also include where your navigational items, links, and other objects.
  • Responsiveness – As information is now accessed using various devices with different-sized screens and browsers, it’s important that the design of your website be fully responsive. If your web pages do not display well across all devices, browsers, and platforms, you could experience loss of customers.

Functionality Problems

Typical website functionality issues include the following:

  • Too many errors – A huge turn-off for users is arriving on a site where some hyperlinks don’t work, videos don’t play and graphics are missing. Frequent site errors are no longer acceptable, especially if you are trying to come across as a professional and dependable business. Your web presence is a reflection of your company. It’s important therefore, to ensure that all your links, videos, and images are running smoothly at all times. In some cases, these issues are caused by external things such as your web hosting, or you may not even be aware of it, but it’s important to make sure that you’re consistently proactive and that you attend to all problems immediately.
  • Feature limitations – If your web site provides users specific features, then make sure that these functionalities are not limited. For example, if you would like to sell products online, make sure that you provide visitors with full e-commerce functionality that allow them to easily select and add products to a shopping cart, use discounts, complete purchases using credit cards or PayPal, receive purchase notifications, invoices, and confirmations, etc.

Poor User Experience

Normally, the area that is most affected due to a poorly-designed site is in the realm of the “user experience”.

A disappointing user experience can leave a bad taste in people’s mouths and lead them to share their dissatisfaction across social networks, user forums, review sites, commenting sections, etc., bringing you negative publicity.

Here are some common issues that can create a poor user experience:

  • User-Friendly – Your site needs to be user-friendly. Information about your products and services should not be kept in obscure areas. Your visitors want user-friendly features and they want to find things as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable information to your site (e.g. forms and documents), make sure that users are given instructions on how to download and access your files.
  • Organized – If your website isn’t organized and user-friendly, you run the risk of losing not only prospective customers but current customers as well. Having features such as search engine-friendly links, product and service categories and clean sections where topic-related content is grouped or linked together will provide visitors with a good user experience.
  • Eye-Catching Web Site – Users want websites that are easy to use, easy to navigate, and that are eye-catching. To achieve this you need to strive for a balance between attractive, modern web design and compelling web copy that engages your users. For example, draw attention to links pointing to product pages with great product pictures beside well-crafted descriptions. This is very effective and can help you improve not only the user experience on your website, but also grow your sales and conversions.
  • Interactive Site – Another area that helps users want to stick around on your website is providing interactive features that engage users, such as the ability to leave comments, share, like, download and recommend your content, interact with your support staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … You also want users to navigate quickly around your site and access your data without waiting around for content to load, so site speed optimization is important.
  • Reassurance – One of the most important and often ignored aspects of creating a great user experience is to ensure that users feel comfortable doing business with you online. To reassure your web visitors that you are credible, trustworthy, secure and professional to deal with, make sure to add legal pages like a business information page, privacy statement, terms and conditions of usage, security information, FTC disclaimers, etc.

Web design issues

(Site design problems)

As the above shows, there are many areas that can contribute to a poor user experience and impact your business success online. If your website isn’t designed in a user-friendly way, you run the serious risk of not only losing potential paying clients but also your existing clients as well.

Now … what if you have arrived on this website because you have an existing website with design issues that could be affecting your business?

First, understand that getting a website overhaul can take time and can also be quite costly depending on the problem and what kind of site you have, especially if it requires a lot of web code writing.

If you are currently in the process of having a new website developed or upgrading an existing site, then we suggest that you consider using the WordPress web content management platform.

WordPress can help to improve your website results!

(WordPress can help you improve your website results!)

We currently publish more in-depth information about WordPress on this site, but here are just some of the things to keep in mind about why you should seriously consider using WordPress:

WordPress – Inexpensive Web Design

WP themes are unique web site design template systems that allow you to easily modify the look of your website without affecting the site’s content and modifying the core software functionality.

There are literally thousands of professional looking themes built for WordPress site owners available that can be easily downloaded. Many themes are either free of charge, or are extremely well priced, saving you hundreds, even thousands of dollars on the cost of web design.

WP Themes

(WordPress Themes)

Most WordPress themes nowadays are responsive and provide users with highly customizable options for changing the design of your site such as color, elements like menus and headers, layouts and more. Themes are just part of what makes WordPress such a powerful tool for helping you achieve a design for your website that helps to improve your business.

Learn about themes here:

Plugins – Modular Functionality

Another compelling reason to build your site using the WordPress CMS is that WordPress provides you with modular features through add-on applications called “plugins.”

WP plugins, like themes, integrate with your website to provide you with almost unlimited new features.

Earlier in this post we discussed areas like subpar functionality and feature limitations as part of the reason why a poorly constructed website could end up losing you business.

Plugins can help you overcome these issues and limitations quite easily. If there is a functionality you need to integrate with your site, just install a plugin that gets things done.

Need a plugin that will notify you about any issues with your website like links not working, audios not playing, graphics that are missing or even tell you if your entire site has gone down? No problems … there are plugins that can help you fix that, or notify you about problems so you can correct these immediately!

Want a plugin that will transform your website into an online store or provide you with a complete e-commerce system? Again, no problem! There are several inexpensive plugins that will help you sell products online and provide your customers with full e-commerce features that allow them to choose and add products to a cart, enter coupons, buy with credit card or PayPal, receive notifications, receipts and confirmations, etc.

And just like themes, there are tens of thousands of fantastic WordPress plugins that you can install on your site and are freely available, or are relatively cheap and will save you thousands of dollars on the cost of web development.

WordPress Plugins

(WP Plugins)

Learn more about plugins here:

WordPress – An Interactive Web User Experience

In addition to being able to correct issues caused by a poorly-built website, WordPress can also help you create a great user experience for web visitors.

WordPress provides beautifully-designed and exciting themes that cover all kinds of applications and functional plugins that allow visitors to connect, engage and interact with you. With the right combination of a WordPress-powered website, WP themes and plugins, plus great content, you can create a very a highly interactive user experience that will keep your visitors coming back for more.

WordPress tips

As stated earlier, consumers nowadays do extensive research online before they make a purchasing decision. If your website isn’t designed with a focus on the customer, these consumers will not return and simply move on to another business that does provide them with a better website or better user experience.

Hopefully, now you have a better understanding of problems that can affect your web site and how WordPress can help you expand your business business online. To learn more about using WordPress please see other posts we have published on this site.

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Benefits Of Using WordPress As A Content Management System

In this article, we explore some of the many benefits of using WordPress as a Content Management System …

Benefits Of Using WordPress As A CMSWhat began as a blogging tool in 2003 has grown over the past decade to become the largest self-hosted Content Management System (CMS) platform in the world, used to power millions of websites and seen by tens of millions of people every day.

To learn more about why WordPress is the world’s most downloaded CMS technology, read the article below:

A Very Brief History Of Websites

Pre-CMS / Static Websites

Traditionally, websites were a collection of separately linked static pages where every element of the page (e.g. navigation menus, layout, page content, etc) …was created using web code (e.g. HTML) by a web designer or website developer using a web editor application tool (e.g. Dreamweaver).

These separate pages were then uploaded to a web server and accessed online by typing in the page URL associated with the page file into a web browser …

How Traditional Websites Work

Then, something called a Content Management System, or “CMS”, came along.

What Is A CMS?

In simple terms, a content management system (CMS), is a website maintenance tool for non-technical users. It is a web application designed to make it easy for non-technical users to add, edit and manage content on their website.

CMS

Content management systems not only help business owners with their content creation and editing, they also take care of a number of “behind the scenes” management functions like:

  • Generate website navigation elements automatically
  • Store web content in an organized way
  • Make web content easily searchable and indexable
  • Keep track of registered users, including user permissions, logins and security settings
  • Allows multiple users to collaborate, edit and publish content easily
  • And more.

A content management system stores all of your documents, images, videos and any other type of online content in an organized way, allowing you to quickly and easily add, retrieve, edit, delete and publish content on your site. A CMS also allows multiple editors and authors to access, manage, and work on your site’s content and publish it under different sections of the site.

Content Management Systems Empower Website Owners

CMS-Driven Websites Empower Businesses

The introduction of CMS-driven websites was a pivotal step in allowing non-technical users to take charge of their own web presence.

Before CMS applications became widely available, business owners depended entirely on the technical skills of professionals like web designers, website developers and web marketers to get a website designed, built and promoted online.

Specialized technical knowledge was not only required to design and create a website but also to set up and configure the site, add new features and functionality, customize pages and make layout changes, as well as manage, maintain and update the site.

And, because knowledge of editing web code was also required to modify the content on their web pages, business owners also relied on the technical expertise of web marketers for implementing various online marketing strategies like search engine optimization (SEO), improving sales copy, adding banners and tracking online advertising codes to pages, adding opt-in forms, etc.

Without this technical knowledge of web languages and web coding and the skills to use web editing applications and tools, most business owners had little to no control over their own web presence.

Before CMS, site owners had little to no control of their own web presence

(Before CMS, businesses had little to no control of their own web presence)

CMS-Based Websites

When CMS-based websites became available, website owners started gaining control over aspects of their digital presence, such as the ability to add, edit, publish and manage their own content.

After CMS, website owners had more control of their content publishing

(After CMS, businesses had more control of areas like content publishing)

With many types of CMS-driven websites, website owners have a greater degree of control over managing their digital content, but many aspects of building, managing and marketing a website are still handled by web services providers and tech-savvy experts.

When deciding on an online vehicle for your digital business, it’s important to remember that you are the one who needs to be in control. If you are a “tech dummy,” consider choosing a content management system designed for non-technical users. Otherwise, you will be stuck with an online vehicle that you can’t drive unless you are being chauffeured everywhere, continually spending money on outsourced services, and waiting around for other people to help you get things done.

You need a CMS that puts you in control of your online vehicle

(Choose a CMS that you can drive!)

A WordPress CMS Puts Website Owners In Control Of Their Online Presence

The WordPress Content Management System puts you 100% in charge of your web presence …

The WordPress Content Management System gives you complete control of your online business presence

(WordPress puts you 100% in charge of your digital presence)

As explained in our WordPress Guide For Beginners, WordPress allows non-technical users to be in complete control of their digital presence and makes the need to outsource most technical areas of your website management to technical experts optional.

Let’s take a look then, at some of the benefits of using WordPress as a Content Management System.

Using WordPress As A CMS

So … what exactly is it that makes WordPress the world’s leading Content Management System?

1 – WordPress Is Free

Well, for a start, WordPress is completely FREE to use! In fact, you can download the full WordPress software application free of charge, and host it on your own domain without having to pay any software license fees whatsoever.

To learn more about why WordPress is “free”, read the articles below:

2 – WordPress Is Easy To Use

One of the reasons why WordPress has become so popular so quickly is that it requires no technical or programming skills to use or manage.

Once WordPress is installed and configured, almost everything else, from using and running it, to redesigning and restructuring it, can be easily managed using simple interfaces and menus that require little to no web skills.

For example, WordPress has a built-in visual editor that allows anyone to create, format and publish content online quickly and professionally just by clicking on a few menu buttons. If you have ever used Microsoft Word, then you would have no problems at all managing your WordPress content.

WordPress Content Editor

(WordPress Content Editor)

3 – WordPress Is Powerful

WordPress provides users with a framework that is extremely flexible and scalable, making it almost infinitely extensible. One of the core principles of the WordPress philosophy (apart from developing it as an Open Source project), is to keep the core code as light and fast as possible while providing a rich framework that allows the growing community of WordPress software developers and web designers to keep expanding what WordPress can do with applications that enhance its core functionality (called Plugins) and flexible web design templates (called Themes) that allow you to instantly change the look and feel of your entire website in just a few mouse clicks.

WordPress site owners can instantly access thousands of professional web design themes for free!

(WordPress site owners can instantly access thousands of professional web design themes for free!)

What this all means, is that you don’t have to spend thousands of $$$ on web development and web design costs. You can start building a web presence with a basic, simple WordPress site, and then get it to do almost anything you want by adding a few of the tens of thousands of WordPress plugins available, or completely change the design of your site as often as you like with WordPress Themes.

Access thousands of plugins that can enhance the functionality of your website for free

(Access thousands of plugins and extend the functionality of your website or blog for free)

With plugins, for example, you can add e-commerce, social-media sharing buttons, SEO optimization, integrate your visitors’ Facebook comments, make your site fully optimized for mobile devices, add custom videos and audio players, add newsletter forms and surveys, animated graphics and fading image galleries, make your pages printable, add sitemaps for visitors and search engines, block spam, and much, much more. And best of all, you can expand your WordPress site with thousands of plugins that will cost you absolutely nothing to download!

This is the same with WordPress Themes. You can choose the look of your site from thousands of professionally designed themes that are available at no cost to you.

4 – WordPress Helps Keep Your Content Organized

WordPress provides management tools to help keep different content types such as text and media fully organized and easily accessible from your laptop or mobile device.

The WordPress CMS structure assigns sections for managing different content types (e.g. Posts, Pages, Media, Themes, Plugins, Widgets, etc…) on your site, and provides easy access from a central dashboard menu. Other CMS features include sortable table lists, upload folders on your server for storing media content such as videos, audios, pDF files, etc., assigning unique URLs to each individual content item, and a visual media library.

WordPress also lets you add, edit and assemble all of your content using integrated visual content editors, publish it with a click of the mouse, and then stores all of your data for easy retrieval and future editing on a single server database.

WordPress not only makes managing and organizing your content easy, but its unique CMS even extends to managing aspects of your site such as your site’s web design templates and functionality, making WordPress a truly powerful and complete content management system.

WordPress Media Library

(WordPress Media Library)

5 – WordPress Is A Great Collaborative Tool

With WordPress, you can allow users to register on your site and be assigned roles such as authors, editors, and administrators. You can also allow multiple authors and editors to collaborate and contribute to the creation and management of content on your site.

WordPress currently allows multiple editors to take over one another’s editing work, and is moving towards expanding the software’s capabilities to provide true collaborative editing (this is where two or more people can be working on the same post at the same time).

Additionally, as WordPress continues to grow in popularity and usage, its technology will further expand to provide collaborative functions focused on helping you share videos, images, music, links, and documents with other contributors.

WordPress As CMS

(Composite image source: NYTimes.com Blogs)

6 – WordPress-Powered Websites Are Inexpensive To Run And Maintain

Generally, free plugins and free themes don’t offer much in the way of support for users. In most cases, this is not a problem, as some of the most popular free plugins and themes are quite robust and their developers do provide regular upgrades to keep up with new WordPress upgrades. If you want support, however, there are many amazing and feature-rich “premium” plugins and themes you can purchase for a ridiculously low price (many great premium plugins and themes retail for between $10 – $100).

All you need, in addition to the WordPress application itself (which, as we’ve already mentioned, is Free to download), is a domain name and web hosting. These can cost as little as about $120 – $150 per year.

Instead of spending thousands of dollars on web development and web design, therefore, you can start running a professional web presence on your own domain with a very minimal outlay …

Get A WordPress Site!

7 – WordPress Puts You In Complete Control

With WordPress, you don’t need to spend a great deal of money to have a professional web presence, you don’t need technical skills or programming knowledge to run a web site, and you don’t need to depend on webmasters, web developers or web designers to manage your content or your site.

Once your WordPress site is up and running, all you need to do is learn how to use all of the powerful features and functions that WordPress makes available, so you can achieve anything that you envision doing with your site.

As you can see, WordPress is not only great for powering your website and getting your content published online, it can also help keep your content organized and managed too!

WordPress puts you in complete charge of your own digital presence!

WordPress - An Ideal Online Vehicle

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