Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing customers because of a poorly-constructed website? A poorly-built website can lose you potential customers and important sales.

In a world where beautiful design sells, your website’s design is becoming more important to your business success. Your website is the first thing that a potential customers see and this could affect their decision to buy your products and use your services.

People are now turning more than ever to the internet to find products and services. Even if it’s just preliminary research, we still turn to our mobile phone and go visit a website first before purchasing products in-store or online.

Now, try to see things from your customer’s viewpoint. How does your web presence appear to them? Does it invite people to enter and explore things further, or does it make them hesitant and unsure about where to go next?

What your prospects see “above the fold” (i.e. what you first see in your screen) is just the tip of the iceberg. There are so many other factors than can influence your visitors’ experience and their decision to move forward and do business with you.

Can WordPress Fix A Poorly-Designed Website?

Here are just some of the key design issues that can affect your web site:

Web Site Design Problems

Common design issues that can impact a visitor’s perception about your site include some following:

  • Color – Clashing color schemes can impact on your site’s results. This also applies to your choice of text and background color. There are methods that can help you select web colors correctly and even safe web color palettes you can use to make sure that the color schemes you use will display consistently across various mediums. If in doubt, consult a web design professional.
  • Design Elements – Web pages that contain visually uninteresting, outdated and just plain hard to read text can easily result in visitors quickly losing interest in off your website. Visitors can also be affected by design inconsistencies and excessive use of design elements.
  • Layout – The way you lay out your page content can have an impact impact in how visitors interact with your site. Layout considerations also include how your navigation menus, links, and other useful elements are used, where menus are positioned on your site, page columns, etc ….
  • Responsiveness – Since digital information is now accessed through a range of devices with different-sized browsers, it’s important that the design of your website be responsive. If your website does not display well on all devices, browsers, and platforms, you may experience significant business losses.

Web Site Functionality Problems

Common website functionality issues include:

  • Frequent errors – A huge turn-off for users is landing on a website where hyperlinks don’t work, videos can’t play and images are missing. Subpar functionality is no longer acceptable, especially when you are trying to come across as a professional. Your digital presence reflects your organization. It’s vitally important therefore, to make sure that all your hyperlinks, videos, and graphics remain working all the time. In some cases, these issues are caused by things such as your hosting, or they may even be unbeknownst to you, but it’s important to ensure that you’re consistently proactive and that you get issues addressed as soon as possible.
  • Feature limitations – If your web site provides visitors specific functionalities, then make sure that these functionalities are not limited. For example, if you intend to sell goods or services on your site, make sure that you provide customers with full e-commerce functionality that allow them to choose and add items to a cart, enter discounts, order using a credit card or PayPal, receive notifications, invoices, and email confirmations, etc.

Poor User Experience

Invariably, where prospective buyers suffer most because of a poorly-constructed site is in the realm of the “user experience”.

An unsatisfactory user experience can leave a bad taste in users mouths and lead to venting their frustrations across social networks, forums, review sites, commenting sections, etc ….

Common issues that can cause a bad user experience include the following:

  • User-Friendly – Your site needs to be user-friendly. Your product information should not be kept in obscure corners. Your visitors want user-friendly features and they want to find what they are looking for quickly and with minimal hassle. Make your content searchable and if you plan to add downloadable information to your site (e.g. presentation slides), make sure that visitors are given instructions on how to download and access your information.
  • Organization – If your web site isn’t cleanly organized and user-friendly, you run the risk of losing not only prospective buyers but existing clients too. Features such as search engine-friendly URLs, product and service categories and clean sections where your content can be easily found can provide users with an enjoyable user experience.
  • Stimulating Web Site – Visitors want websites that are user friendly, easy to navigate, and that provide them with eye-catching options. This requires finding a balance between attractive, modern web design and compelling website copy that engages your website users. For example, highlight hyperlinks which lead to product pages by inserting beautiful graphics and well-crafted product descriptions. This is effective and can help you improve not just the user experience on your site, but can also help you generate more sales and conversions.
  • User Interactivity – Another aspect that helps to improve user experience on your website is providing interactive features that engage visitors, such as features that let them\visitors comment on, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … You also want visitors to be able to navigate quickly around your website and access your data without waiting around for content to load, so having your site optimized for page loading speed is important.
  • Compliant Site – One of the most important and often most ignored aspects of creating a great user experience is to make users feel confident interacting with you online. To reassure your potential clients that you are credible, trustworthy, secure and professional to deal with, make sure to add legal compliance pages such as a business information page, privacy policy, terms of use, security information, earnings disclaimers, etc.

Web site design issues

(Website design problems)

As the above shows, there are many areas that can contribute to a poor user experience and negatively impact your business results online. If your website is poorly built, you run the risk of not only losing prospective customers but also existing clients as well.

Now … what if you have arrived here because you have an existing site with design issues that you feel may be affecting your business?

First, understand that getting a website overhaul can take time and can also end up being fairly costly depending on the problem and what kind of site you operate, especially if the work requires a lot of web code writing.

If you are in the process of having a new website built or overhauling an existing web site, then we strongly suggest that you consider choosing WordPress.

WordPress can help improve your website results!

(WordPress can help to improve your website results!)

We currently provide more in-depth information about the benefits and advantages of using WordPress on this site, but here are just a few of the things to keep in mind about why you should seriously consider using WordPress:

WordPress Themes – Unique Web Site Design Features

WP themes are unique web site design template systems that let you quickly customize the look and feel of your site with only a few mouse clicks.

There are literally thousands of professionally designed themes built for WordPress site owners available that you can install on your site. Many themes are either free, or are relatively cheap, saving you hundreds of dollars on the cost of web design.

WP Themes

(WordPress Themes)

Most WP themes are responsive and provide website owners with flexible and customizable features for changing your website’s design such as the color, elements like headers and footers, layouts and more. Themes are just one of the many things that make WordPress an ideal tool for helping you achieve a design for your website that ultimately helps to improve your business.

You can learn about WP themes here:

WordPress – Modular Features

Another compelling reason to choose the WP content management software is that WordPress provides you with scalable functionality through add-on applications called “plugins.”

WordPress plugins, like themes, integrate with your website to provide you with almost unlimited expansion.

Earlier we discussed issues in areas like subpar functionality and feature limitations as part of the reason why a poorly built web site could lose you potential customers.

Plugins can help you overcome these problems quite inexpensively. If there is a feature that needs to be integrated into your website, just install a WordPress plugin that does what you need to get things done.

Want a plugin that will let you know about any issues detected with your site like hyperlinks not working, audios not playing, images that aren’t displaying or even tell you if your entire website is down? No problems … there are WordPress plugins that can help you fix that, or notify you about problems so you can correct these immediately!

Want a plugin that will let you turn your site into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several plugins that will help you sell products on your site and provide your users with full e-commerce functionality that allow them to easily select and add products to a shopping cart, enter discount codes, order using credit card or PayPal, receive notifications, receipts and confirmations, etc.

And just like themes, there are literally tens of thousands of fantastic plugins for WordPress that can be easily downloaded for free, or that you can buy for a reasonable price, once again, saving you thousands of dollars on the cost of website development.

WordPress Plugins

(WP Plugins)

You can learn more about WP plugins here:

WordPress – An Enhanced User Experience

In addition to being able to correct problems caused by a poorly-constructed web site, WordPress can also help you create a great user experience for site visitors.

WordPress provides beautifully-designed and exciting themes that cover all types of uses and applications and plugins that allow website visitors to connect, engage and interact with you. With the right combination of a WordPress-driven site, WP themes, plugins and great content, you can create a a highly interactive user experience that will keep them returning again and again.

WP web design

As we’ve previously stated, consumers nowadays do research online before they make a purchasing decision. If your website isn’t designed with the customer in mind, these prospective buyers will not return and simply move on to another business with a better website.

Hopefully, this post has given you a better understanding of problems that can affect your web site and how WordPress can help you improve your business business online. To learn more about the benefits of using WordPress for a business web site please click on links to visit other posts we have published on this site.

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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Benefits Of Using WordPress As A Content Management System

In this article, we explore some of the many benefits of using WordPress as a Content Management System.

Benefits Of Using WordPress As A CMSWhat began as a blogging tool in 2003 has grown over the past decade to become the most popular self-hosted Content Management System (CMS) platform in the world, used to power millions of websites and seen by tens of millions of people every day.

To learn more about why WordPress is the most widely distributed CMS technology in the world, see the article below:

A Brief History Of Websites

Pre-CMS / Static Websites

Traditionally, websites were a collection of separately linked static pages where every element of the page (e.g. navigation menus, layout, page content, etc) …was created using web code (e.g. HTML) by a web designer or website developer using a web editor application tool (e.g. Dreamweaver).

These separate pages were then uploaded to a web server and accessed online by typing in the page URL associated with the page file into a web browser …

How Traditional Websites Work

Then, something called a Content Management System, or “CMS”, came along.

What Is A CMS?

In simple terms, a content management system (CMS), is a website maintenance tool for non-technical users. It is a web application designed to make it easy for non-technical users to add, edit and manage content on their website.

CMS

Content management systems not only help business owners add and edit their content, they also take care of a number of “behind the scenes” management functions like:

  • Generate website navigation elements automatically
  • Store web content in an organized way
  • Make web content easily searchable and indexable
  • Keep track of registered users, including user permissions, logins and security settings
  • Allows multiple users to collaborate, edit and publish content easily
  • And more.

A CMS stores all of your documents, images, videos and any other type of online content in an organized way, allowing you to quickly and easily add, retrieve, edit, delete and publish content on your site. A CMS also allows multiple editors and authors to access, manage, and work on your site’s content and publish it on different parts of your site.

CMS-Driven Websites Empower Businesses

Content Management Systems Empower Businesses

The introduction of content management systems was a pivotal step in allowing non-technical users to take charge of their own web presence.

Before content management systems became widely available, business owners depended entirely on the technical skills of professionals like web designers, website developers and web marketers to get a website designed, built and promoted online.

Specialized technical knowledge was not only required to design and create a website but also to set up and configure the site, add new features and functionality, customize pages and make layout changes, as well as manage, maintain and update the site.

And, because knowledge of editing web code was also required to modify the content on their web pages, business owners also relied on the technical expertise of web marketers for implementing various online marketing strategies like search engine optimization (SEO), improving sales copy, adding banners and tracking online advertising codes to pages, adding opt-in forms, etc.

Without this technical knowledge of web languages and web coding and the skills to use web editing applications and tools, most business owners had little to no control over their own web presence.

Before Content Management Systems, businesses had little to no control of their own digital presence

(Before Content Management Systems, businesses had little to no control of their own digital presence)

CMS-Based Websites

When CMS-based websites became available, website owners started gaining control over aspects of their digital presence, such as the ability to add, edit, publish and manage their own content.

After Content Management Systems, businesses had more control of areas like content publishing

(After Content Management Systems, website owners had more control of their content publishing)

With many types of CMS-driven websites, website owners have a greater degree of control over managing their digital content, but most aspects of building, managing and marketing a website are still handled by web services providers and tech-savvy experts.

When deciding on an online vehicle for your digital business, it’s important to remember that you are the one who will be driving it. If you are a “tech dummy,” you should consider choosing a vehicle designed for non-technical users. Otherwise, you will be stuck with an online vehicle that you can’t drive unless you are being chauffeured everywhere, continually spending money on outsourced services, and waiting around for other people to help you get even the simplest of things done.

You need a CMS that puts you in control of your online vehicle

(You need to be in control of your online vehicle!)

WordPress Puts You In Charge Of Your Websites

The WordPress Content Management System puts you 100% in charge of your web presence …

WordPress puts you in complete control of your online business presence

(The WordPress CMS puts you 100% in charge of your web presence)

As explained in our WordPress Guide For Beginners, WordPress allows non-technical users to be in complete control of their digital business presence and makes the need to outsource most technical areas of your website management to technical experts optional.

Let’s take a look then, at some of the benefits of using WordPress as a Content Management System.

Using WordPress As A Content Management System

So … what exactly is it that makes WordPress the world’s leading CMS?

1 – WordPress Is Free

Well, for a start, WordPress is completely FREE to use! In fact, you can download the full WordPress software application free of charge, and host it on your own domain without having to pay any software license fees whatsoever.

To learn more about why WordPress is “free”, read the articles below:

2 – WordPress Is Easy To Use

One of the reasons why WordPress has become so popular so quickly is that it requires no technical or programming skills to use or manage.

Once WordPress is installed and configured, almost everything else, from using and running it, to redesigning and restructuring it, can be easily managed using simple interfaces and menus that require little to no web skills.

For example, WordPress has a built-in visual editor that allows anyone to create, format and publish content online quickly and professionally just by clicking on a few menu buttons. If you have ever used Microsoft Word, then you would have no problems at all managing your WordPress content.

WordPress Content Editor

(WordPress Visual Editor)

3 – WordPress Is Powerful

WordPress provides users with a framework that is extremely flexible and scalable, making it almost infinitely extensible. One of the core principles of the WordPress philosophy (apart from developing it as an Open Source project), is to keep the core code as light and fast as possible while providing a rich framework that allows the growing community of WordPress software developers and web designers to keep expanding what WordPress can do with applications that enhance its core functionality (called Plugins) and flexible web design templates (called Themes) that allow you to instantly change the look and feel of your entire website in just a few mouse clicks.

WordPress site owners have instant access to thousands of professional themes for free!

(WordPress site owners can instantly access thousands of professional themes for free!)

What this all means, is that you don’t have to spend thousands of $$$ on web development and web design costs. You can start building a web presence with a basic, simple WordPress site, and then get almost anything you want done by adding a few of the tens of thousands of WordPress plugins available, or change the design of your website as often as you want with WordPress Themes.

Access thousands of plugins that can extend the functionality of your website for free

(Access thousands of WordPress plugins and expand the functionality of your website for free)

With plugins, for example, you can add e-commerce, social-media sharing buttons, SEO optimization, integrate your visitors’ Facebook comments, make your site fully optimized for mobile devices, add custom videos and audio players, add newsletter forms and surveys, animated graphics and fading image galleries, make your pages printable, add sitemaps for visitors and search engines, block spam, and much, much more. And best of all, you can expand your WordPress site with thousands of plugins that will cost you absolutely nothing to download!

This is the same with WordPress Themes. You can choose the look of your site from thousands of professionally designed themes that are available at no cost to you.

4 – WordPress Keeps Your Content Organized

WordPress provides management tools to help keep different content types such as text and media fully organized and easily accessible from your laptop or mobile device.

The WordPress CMS structure assigns sections for managing different content types (e.g. Posts, Pages, Media, Themes, Plugins, Widgets, etc…) on your site, and provides easy access from a central dashboard menu. Other CMS features include sortable table lists, upload folders on your server for storing media content such as videos, audios, pDF files, etc., assigning unique URLs to each individual content item, and a visual media library.

WordPress also allows you to add, edit and assemble all of your content using integrated visual content editors, publish it with a click of the mouse, and then stores all of your data for easy retrieval and future editing on a single server database.

WordPress not only makes managing and organizing your content easy, but its unique CMS even extends to managing aspects of your site such as your site’s web design templates and functionality, making WordPress a truly powerful and complete content management system.

WP Media Library

(Media Library)

5 – WordPress Is A Great Collaborative Tool

With WordPress, you can allow users to register on your site and be assigned roles such as authors, editors, and administrators. You can also allow multiple authors and editors to collaborate and contribute to the creation and management of content on your site.

WordPress currently allows multiple editors to take over one another’s editing work, and is moving towards expanding the software’s capabilities to provide true collaborative editing (this is where two or more people can be working on the same post at the same time).

Additionally, as WordPress continues to grow in popularity and usage, its technology will further expand to provide collaborative functions focused on helping you share videos, images, music, links, and documents with other contributors.

WordPress As CMS

(Composite image source: NYTimes.com Blogs)

6 – WordPress-Powered Websites Costs Very Little To Run And Maintain

Generally, free plugins and free themes don’t offer much in the way of support for users. In most cases, this is not a problem, as some of the most popular free plugins and themes are quite robust and their developers do provide regular upgrades to keep up with new WordPress upgrades. If you want support, however, there are many amazing and feature-rich “premium” plugins and themes you can purchase for a ridiculously low price (many great premium plugins and themes retail for between $10 – $100).

All you need, in addition to the WordPress application itself (which, as we’ve already mentioned, is Free to download), is a domain name and web hosting. These can cost as little as about $120 – $150 per year.

Instead of spending thousands of dollars on web development and web design, therefore, you can start running a professional web presence on your own domain with a very minimal outlay …

Get A WordPress Site!

7 – WordPress Puts You In Complete Control

With WordPress, you don’t need to spend a great deal of money to have a professional web presence, you don’t need technical skills or programming knowledge to run a web site, and you don’t need to depend on webmasters, web developers or web designers to manage your content or your site.

Once your WordPress site is up and running, all you need to do is learn how to use all of the powerful features and functions that WordPress makes available, so you can achieve anything that you envision doing with your site.

As you can see, WordPress is not only great for powering your website and getting your content published online, it can also help keep your content organized and managed too!

WordPress puts you in complete charge of your own web presence!

WordPress - An Ideal Online Vehicle

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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