Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing customers because of a poorly-designed site? A poorly-constructed website can cost you many new customers.

In a world where appearances matter, the design of your website can contribute significantly to your business success. Your website is probably the first thing that your web visitor sees and this could influence their decision to purchase from you.

We typically do it online. Even if we’re only doing preliminary research, we may turn to our smart device and go browse someone’s site first before purchasing products in-store or online.

Now, try to see things from your customer’s viewpoint. How does your website appear to them? Does it invite them to approach and explore things further, or does it make people confused and unsure about what to do next?

What your prospective clients see “above the fold” (i.e. what you first see in your screen) is only the tip of the iceberg. There are so many other things than can affect your web visitors’ experience and their decision to ultimately proceed with you.

Can WordPress Fix A Poorly-Designed Web Site?

Let’s review some of the more important design issues that can affect your site:

Web Design Issues

Common web design issues that can impact a potential customer’s perception about your site include:

  • Color – Bad color combinations affect your site’s results. This also applies to the use of text and background color. There are methods that can help you specify web colors correctly and even safe web color palettes you can use to ensure that the colors you choose will display correctly across various systems. If in doubt, consult a web design professional.
  • Design Elements – Web pages that contain visually unexciting, outdated and just plain hard to read fonts can easily result in visitors quickly losing interest in away from your website. Visitors can also be affected by design inconsistencies or excessive use of design elements.
  • Layout – How your page content is arranged can significantly impact the way visitors navigate around your site. Layout considerations also include how your navigation items, links, and other assistive features like search boxes are used, where menus are positioned on your site, content columns, etc ….
  • Responsiveness – As digital information is now viewed through a range of devices with different-sized screens, it’s vitally important that your website’s design be fully responsive. If your website does not resize automatically to display your information on all devices, browsers, and platforms, you may lose opportunities.

Site Functionality Problems

Typical website functionality problems can include:

  • Subpar functionality – A huge turn-off for users is arriving on a page where links don’t work, videos can’t play and images are missing. Frequent errors are no longer acceptable on a website, especially if you are trying to come across professionally. Your web presence reflects your company. It’s vitally important to make sure that all your links, videos, and graphics are running smoothly at all times. In some cases, problems could be caused by external things such as your web hosting, or you may not even be aware of it, but it’s important to make sure that you’re always proactive and that you attend to all problems immediately.
  • Feature limitations – If your business provides visitors specific functionalities, then make sure that these features are not limited. For example, if you intend to sell products online, make sure that you provide customers with full e-commerce features that allow them to select and add products to a shopping cart, apply discount coupons, pay using credit cards or PayPal, receive purchase notifications, receipts, and confirmations, etc.

Poor Web User Experience

Typically, where your business suffers most noticeably because of a poorly-built site is in the realm of the “user experience”.

A bad user experience can leave a bad taste in users mouths and lead them to vent their dissatisfaction across social sites, forums, review sites, comments, etc ….

Common problems that can lead to a disappointing user experience include the following:

  • Ease Of Use – Your site must be easy to use and effortless to navigate around in. Your service information should be easy to find. Your potential customers want user-friendly features and they want to find things quickly and without disappointment. Make your content searchable and if you plan to add downloadable files to your site (e.g. videos), make sure that visitors are given instructions on how to download and access your information.
  • Organization – If your web site isn’t organized and user-friendly, you run the risk of losing not only prospective buyers but also current customers. Things such as descriptive links, product and service categories and sections where your content can be easily found provides users with a good experience.
  • Compelling Features – Visitors want websites that are easy to use, easy to navigate, and that are eye-catching and stimulating. This means striving for a balance between attractive, modern web design and compelling content that engages your visitors. For example, highlight hyperlinks pointing to product pages by inserting professionally-taken images beside well-crafted descriptions. This is very effective and can help improve not only the user experience on your site, but can also help you get more sales and conversions.
  • Interactive Site – Another area that helps visitors want to stay longer on your website is providing interactive features that engage your visitors, such as the ability to comment on, share, like, download and recommend your content, interact with your support staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … You also want visitors to navigate quickly within your website and access your data without waiting around for content to load, so having your site optimized for faster loading pages is important.
  • Trustworthy Website – One of the most important and often neglected aspects of creating a great user experience is to ensure that users feel comfortable doing business with you online. To reassure your visitors that you are credible, trustworthy, secure and professional to deal with, make sure to add legal compliance pages such as a business information page, privacy policy, terms and conditions of use, security information, affiliate disclaimers, etc.

Web design issues

(Site design issues)

As you can see, there are many areas that can lead to a poor user experience and negatively impact your business success online. If your web site isn’t designed in a user-friendly way, you run the risk of not only losing potential customers but also your existing clients as well.

Now … what if you have arrived found this post because you currently have an existing website with design problems that you feel are affecting your business?

First, understand that getting a complete website overhaul can take time and can be quite costly depending on the problem and what kind of website you currently operate, especially if the work requires changing a lot of code.

If you are currently in the process of getting a new website built or redesigning an existing site, then we strongly suggest that you consider using the WordPress web site management platform.

WordPress can help improve your website results!

(WordPress can help to improve your website results!)

We currently publish more posts about WordPress on this site, but here are just a few of the things to keep in mind about why you should seriously consider using WordPress:

WordPress Themes – Flexible Website Design

WordPress themes are unique web site design template systems that let you easily change the look and feel of your entire website without touching the site’s content and changing any of the core software functionality.

There are thousands of professional looking themes available that can be downloaded. Many of these are either freely available, or are extremely affordable, saving you hundreds of dollars on the cost of website design.

WP Themes

(WordPress Themes)

Most themes are fully responsive and provide you with highly customizable features for changing the design on your website like color, template elements like headers and footers, layouts and more. Themes are just one of the many things that make WordPress such a great tool for helping you achieve a design for your website that ultimately works for your business.

Learn about WordPress themes here:

WordPress – Powerful Expansion

Another compelling reason to choose the WP CMS is that WordPress gives you scalable features through add-on applications called “plugins.”

Plugins, like themes, integrate easily with your website to provide you with virtually unlimited features.

Earlier in this article we talked about issues like subpar functionality and feature limitations as part of the reason why a poorly designed web site can end up losing you money.

WP plugins can help you overcome these problems quite easily and inexpensively. If there is a feature that you need to add to your site, just install a plugin that will get the job done.

Want a plugin that will let you know about any problems detected with your website like links not working, videos not playing, images that aren’t displaying or even alert you if your entire web site is down? No problems … there are plugins that can help you fix that, or let you know about problems so you can take immediate corrective action!

Want a plugin that will transform your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several inexpensive plugins that will help you sell products online and provide your customers with full e-commerce functionality that allow them to easily select and add items to a shopping cart, use discount coupons, complete purchases using credit card or PayPal, receive notifications, receipts and email confirmations, etc.

And just like WP themes, there are literally tens of thousands of useful plugins that you can install on your site free of charge, or are relatively cheap and will save you hundreds, even thousands of dollars on the cost of website development.

WP Plugins

(WP Plugins)

Learn more about WordPress plugins here:

WordPress – An Engaging Web User Experience

In addition to being able to correct issues caused by a poorly-designed website, WordPress can also help you create a great user experience for customers.

WordPress provides beautifully-designed and exciting themes that cover all types of uses and applications and feature-rich plugins that allow site users to connect, engage and interact online with you. With the right combination of a WordPress-driven site, WP themes, plugins and great content, you can create a rich user experience that will keep users coming back again and again.

WP tips

As stated earlier, consumers will do research online before making a purchasing decision. If your website isn’t designed with the customer in mind, these consumers will not return and simply move on to another business that does offer them a better website.

Hopefully, now you have a better understanding of issues that can affect your web site and how WordPress can help you get better results online. To learn more about the benefits of using WordPress for a business website please click on links to visit other posts we have published on this site.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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Benefits Of Using WordPress As A Content Management System

In this article, we explore some of the many benefits of using WordPress as a Content Management System.

Get Thrive Leads for WordPress

Benefits Of Using WordPress As A CMSWhat began as a blogging tool in 2003 has grown in less than a decade to become the largest self-hosted Content Management System (CMS) platform in the world, used to power millions of websites and seen by tens of millions of people every day.

To learn more about why WordPress is the world’s leading CMS, go here:

A Brief History Of Websites

Pre-CMS / Static Websites

Traditionally, websites were a collection of separately linked static pages where every element of the page (e.g. navigation menus, layout, page content, etc) …was created using web code (e.g. HTML) by a web designer or website developer using a web editor application tool (e.g. Dreamweaver).

These separate pages were then uploaded to a web server and accessed online by typing in the page URL associated with the page file into a web browser …

How Traditional Websites Work

Then, something called a Content Management System, or “CMS”, came along.

What Is A CMS?

In simple terms, a content management system (CMS), is a website maintenance tool for non-technical users. It is a web application designed to make it easy for non-technical users to add, edit and manage content on their website.

CMS

A Content Management System not only helps businesses with your content creation and editing, it also takes care of a number of “behind the scenes” management tasks like:

  • Generate website navigation elements automatically
  • Store web content in an organized way
  • Make web content easily searchable and indexable
  • Keep track of registered users, including user permissions, logins and security settings
  • Allows multiple users to collaborate, edit and publish content easily
  • And much more.

A CMS stores all of your documents, images, videos and any other type of online content in an organized way, allowing you to quickly and easily add, retrieve, edit, delete and publish content on your site. A CMS also allows multiple editors and authors to access, manage, and work on your site’s content and publish it under different sections of the site.

Content Management Systems Empower You

Content Management Systems Empower Businesses

The introduction of content management systems was a pivotal step in allowing non-technical users to take charge of their own web presence.

Before content management systems became widely available, business owners depended entirely on the technical skills of professionals like web designers, website developers and web marketers to get a website designed, built and promoted online.

Specialized technical knowledge was not only required to design and create a website but also to set up and configure the site, add new features and functionality, customize pages and make layout changes, as well as manage, maintain and update the site.

And, because knowledge of editing web code was also required to modify the content on their web pages, business owners also relied on the technical expertise of web marketers for implementing various online marketing strategies like search engine optimization (SEO), improving sales copy, adding banners and tracking online advertising codes to pages, adding opt-in forms, etc.

Without this technical knowledge of web languages and web coding and the skills to use web editing applications and tools, most business owners had little to no control over their own web presence.

Before CMS, website owners had little to no control of their own digital presence

(Before Content Management Systems, site owners had little to no control of their own digital presence)

CMS-Based Websites

When CMS-based websites became available, website owners started gaining control over aspects of their digital presence, such as the ability to add, edit, publish and manage their own content.

After CMS, site owners had more control of their content publishing

(After CMS, businesses had more control of their content editing)

With many types of CMS-driven websites, website owners have a greater degree of control over managing their digital content, but most aspects of building, managing and marketing a website are still handled by web services providers and technically-savvy experts.

When choosing an online vehicle for your digital business, it’s important to remember that you are the one who needs to be in control. If you are a “tech dummy,” consider choosing a platform designed for non-technical users. Otherwise, you will be stuck with an online vehicle that you can’t drive unless you are being chauffeured everywhere, continually spending money on outsourced services, and waiting around for other people to help you get even the simplest of things done.

You need to be in control of your online vehicle

(You need to be in control of your online vehicle!)

A WordPress CMS Puts Site Owners In Charge Of Their Websites

WordPress gives you complete control of your digital business presence …

The WordPress Content Management System puts you 100% in charge of your online business presence

(The WordPress Content Management System puts you 100% in charge of your digital business presence)

As explained in our WordPress Guide For Beginners, WordPress allows non-technical users to be in complete control of their online business presence and makes the need to outsource most technical areas of your website management to technical experts optional.

Let’s take a look then, at some of the many benefits of using WordPress as a Content Management System.

Using WordPress As A Content Management System

So … what exactly is it that makes WordPress the world’s most downloaded Content Management System?

1 – WordPress Is Free

Well, for a start, WordPress is completely FREE to use! In fact, you can download the full WordPress software application free of charge, and host it on your own domain without having to pay any software license fees whatsoever.

To learn more about why WordPress is “free”, read the articles below:

2 – WordPress Is Easy To Use

One of the reasons why WordPress has become so popular so quickly is that it requires no technical or programming skills to use or manage.

Once WordPress is installed and configured, almost everything else, from using and running it, to redesigning and restructuring it, can be easily managed using simple interfaces and menus that require little to no web skills.

For example, WordPress has a built-in visual editor that allows anyone to create, format and publish content online quickly and professionally just by clicking on a few menu buttons. If you have ever used Microsoft Word, then you would have no problems at all managing your WordPress content.

WordPress Visual Editor

(WordPress Visual Editor)

3 – WordPress Is Powerful

WordPress provides users with a framework that is extremely flexible and scalable, making it almost infinitely extensible. One of the core principles of the WordPress philosophy (apart from developing it as an Open Source project), is to keep the core code as light and fast as possible while providing a rich framework that allows the growing community of WordPress software developers and web designers to keep expanding what WordPress can do with applications that enhance its core functionality (called Plugins) and flexible web design templates (called Themes) that allow you to instantly change the look and feel of your entire website in just a few mouse clicks.

WordPress users have instant access to thousands of professional themes for free!

(WordPress site owners have instant access to thousands of professional web design themes for free!)

What this all means, is that you don’t have to spend thousands of dollars on web development and web design costs. You can start building a web presence with a basic, simple WordPress site, and then get almost anything you need done by adding a few of the tens of thousands of WordPress plugins available, or change the design of your website or blog as often as you want with WordPress Themes.

Access thousands of free plugins that can extend the functionality of your website

(Access thousands of free plugins and extend the functionality of your website)

With plugins, for example, you can add e-commerce, social-media sharing buttons, SEO optimization, integrate your visitors’ Facebook comments, make your site fully optimized for mobile devices, add custom videos and audio players, add newsletter forms and surveys, animated graphics and fading image galleries, make your pages printable, add sitemaps for visitors and search engines, block spam, and much, much more. And best of all, you can expand your WordPress site with thousands of plugins that will cost you absolutely nothing to download!

This is the same with WordPress Themes. You can choose the look of your site from thousands of professionally designed themes that are available at no cost to you.

4 – WordPress Help You Organize Your Content

WordPress provides management tools to help keep different content types such as text and media fully organized and easily accessible from your laptop or mobile device.

The WordPress CMS structure assigns sections for managing different content types (e.g. Posts, Pages, Media, Themes, Plugins, Widgets, etc…) on your site, and provides easy access from a central dashboard menu. Other CMS features include sortable table lists, upload folders on your server for storing media content such as videos, audios, pDF files, etc., assigning unique URLs to each individual content item, and a visual media library.

WordPress also lets you add, edit and assemble all of your content using integrated visual content editors, publish it with a click of the mouse, and then stores all of your data for easy retrieval and future editing on a single server database.

WordPress not only makes managing and organizing your content easy, but its unique CMS even extends to managing aspects of your site such as your site’s web design templates and functionality, making WordPress a truly powerful and complete content management system.

WP Media Library

(WordPress Media Library)

5 – WordPress Is A Great Collaborative Tool

With WordPress, you can let users register on your site and be assigned roles such as authors, editors, and administrators. You can also allow multiple authors and editors to collaborate and contribute to the creation and management of content on your site.

WordPress currently allows multiple editors to take over one another’s editing work, and is moving towards expanding the software’s capabilities to provide true collaborative editing (this is where two or more people can be working on the same post at the same time).

Additionally, as WordPress continues to grow in popularity and usage, its technology will further expand to provide collaborative functions focused on helping you share videos, images, music, links, and documents with other contributors.

WordPress As CMS

(Composite image source: NYTimes.com Blogs)

6 – WordPress-Powered Websites Are Inexpensive To Run And Maintain

Generally, free plugins and free themes don’t offer much in the way of support for users. In most cases, this is not a problem, as some of the most popular free plugins and themes are quite robust and their developers do provide regular upgrades to keep up with new WordPress upgrades. If you want support, however, there are many amazing and feature-rich “premium” plugins and themes you can purchase for a ridiculously low price (many great premium plugins and themes retail for between $10 – $100).

All you need, in addition to the WordPress application itself (which, as we’ve already mentioned, is Free to download), is a domain name and web hosting. These can cost as little as about $120 – $150 per year.

Instead of spending thousands of dollars on web development and web design, therefore, you can start running a professional web presence on your own domain with a very minimal outlay …

Get A WordPress Site!

7 – WordPress Puts You In Complete Control

With WordPress, you don’t need to spend a great deal of money to have a professional web presence, you don’t need technical skills or programming knowledge to run a web site, and you don’t need to depend on webmasters, web developers or web designers to manage your content or your site.

Once your WordPress site is up and running, all you need to do is learn how to use all of the powerful features and functions that WordPress makes available, so you can achieve anything that you envision doing with your site.

As you can see, WordPress is not only great for powering your website and getting your content published online, it can also help keep your content organized and managed too!

WordPress puts you in complete charge of your own digital business presence!

WordPress - An Ideal Online Vehicle

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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