Can WordPress Fix Poor Web Design?

This tutorial explains some of the issues and problems caused by having a poorly-designed website and how WordPress can help fix poor web design.

WordPressAre you losing customers because of poor web design? No matter how great the quality of your services may be, a poorly-designed web site can lose you valuable business.

In a world where looks matter, the design of your web site can affect your business success. Your website may be the first thing that your web visitor sees and this could influence their purchasing decision.

Think about how most people do research about products and services nowadays. Even if we’re only doing preliminary research, we will typically jump online and go visit a website before making our next move.

Now, try to see things from your prospect’s point of view. How does your digital presence appear to other people? Does your site invite people to come and explore things further, or does it make people hesitant and cautious about where to go next?

How your website looks is only the tip of the iceberg. There is so much more than can influence your visitors’ experience and their decision to ultimately move forward with you.

Can WordPress Help Fix A Poorly-Designed Web Site?

Here are just a few key design issues that can affect your web site’s results and performance:

Website Design Problems

Common web design issues that can affect a user’s perception about your site include some following:

  • Color – Bad color schemes can affect your results. This also applies to your choice of text and background color. There are methods that can help you pick web colors correctly and even safe web color palettes to help ensure that the color combinations you want to use will display consistently across different mediums. If in doubt, seek the services of a professional web designer.
  • Design Elements – Pages that contain uninteresting, outdated or just plain old hard to read fonts can easily result in users quickly losing interest in off your site. Visitors can also be affected by subtle inconsistencies in your design elements or excessive use of design elements.
  • Layout – How your site is arranged can affect how visitors interact with your site. Layout considerations also include how your navigational menus, links, and other objects.
  • Responsiveness – As business information is now accessed by various devices with different-sized screens, it’s important that your website’s design be fully responsive. If your web pages do not resize automatically to fit your content on all devices, browsers, and platforms, you may experience potential business losses.

Functionality Issues

Common functionality issues include the following:

  • Subpar functionality – A huge turn-off for visitors is landing on a page where hyperlinks don’t work, videos can’t play and graphics aren’t showing. Persistent errors are not acceptable, especially when you are trying to come across as a professional and reliable business. Your website reflects your business. It’s vitally important to make sure that all your hyperlinks, videos, and graphics are working at all times. In some cases, problems are caused by things like your hosting, or you may not even be aware of it, but it’s important to ensure that remain proactive and that you attend to problems immediately.
  • Feature limitations – If your web site provides visitors certain features or functionalities, then make sure that these are not limited. For example, if you intend to sell goods or services on your site, make sure that you provide visitors with full e-commerce functionality that allow them to easily choose and add items to a cart, enter coupons, pay with a credit card or PayPal, receive purchase notifications, invoices, and email confirmations, etc.

Poor Web User Experience

Normally, where your business suffers most noticeably due to a poorly-designed site is in the realm of the “user experience”.

A disappointing user experience can leave a bad taste in people’s mouths and lead to sharing their disappointment on social sites, user forums, review sites, comments, etc., bringing you unwanted negative attention.

Here are just some of the more common issues that can lead to a poor user experience:

  • User-Friendly – Your website must be user-friendly. Information about your products and services should be easy to locate. Your visitors want user-friendly features and they want to find what they are looking for as quickly and as effortlessly as possible. Make your content searchable and if you plan to add downloadable content to your site (e.g. forms and documents), make sure that visitors are given instructions on how to download and access your files.
  • Organized – If your site isn’t well organized and user-friendly, you run the risk of losing not only potential buyers but current customers too. Providing features like descriptive URLs, product and service categories and clearly-defined areas where topic-related content is grouped or linked together will provide visitors with a good experience.
  • Stimulating Website – Customers stay longer on websites that are easy to use, easy to navigate, and that are eye-catching and stimulating. To accomplish this you need a balance between attractive, modern web design and compelling web copy that engages your visitors. For example, highlight hyperlinks which point to product pages with eye-catching graphics next to well-written product descriptions. This can be very effective and can help you improve not just the user experience on your site, but can also lead to more sales and conversions.
  • Interactive Site – Another aspect that helps customers decide to stick around on your website is to provide interactive features that engage customers, like allowing them to comment on, share, like, download and recommend your content, interact with your staff via a responsive helpdesk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to move quickly through your site and access your data without waiting around for content to load, so having your site optimized for page loading speed is important.
  • Reassuring Site – One of the most important and often most ignored aspects of creating a great user experience is to ensure that users feel comfortable interacting with you online. To reassure your visitors that you are credible, trustworthy, secure and professional to deal with, make sure that your web site includes legal compliance pages like a business information page, privacy statement, terms of use, security information, earnings disclaimers, etc.

Web design problems

(Website design issues)

As the above shows, there are many areas that can lead to a poor user experience and impact your business success online. If your site isn’t designed in a user-friendly way, you run the risk of not only losing potential customers but also your existing customers too.

Now … what if you have arrived on our site because you have an existing website with design problems that you feel are affecting your business?

First, be aware that getting problems fixed on an existing site can take time and can be fairly costly depending on the problem and what kind of site you currently have, especially if what needs doing requires a lot of web coding.

If you are currently considering having a new website built or redesigning an existing web site, then we recommend that you consider building or redesigning your website with WordPress.

WordPress can improve your website results!

(WordPress can help to improve your website results!)

We plan to share more in-depth information about WordPress on this site, but here are just a few things to keep in mind about why you should choose WordPress:

WordPress – Unique Website Design Features

WordPress themes are unique website design templates that allow you to instantly customize the look and feel of your site in minutes.

There are literally thousands of professional themes available that you can download and easily install on your website. Many themes are either freely available, or they can be purchased relatively inexpensively, saving you thousands of dollars on the cost of website design.

WP Themes

(WordPress Themes)

Most WordPress themes nowadays are fully responsive and provide users with customizable features for changing your site’s design settings such as the color, elements like menus, headers, footers and typography, page layouts and more. Themes are just one of the many things that make WordPress an ideal tool for helping you achieve a design for your website that helps your business.

You can learn about themes here:

WordPress Plugins – Powerful Scalability

Another compelling reason to choose the WordPress website publishing platform is that WordPress gives website owners expandable functionality through add-on applications called “plugins.”

WordPress plugins, like themes, integrate with your website to provide you with virtually unlimited new features.

Earlier in this post we discussed areas like subpar functionality and feature limitations as part of the reason why a poorly built web site could end up losing you money.

Plugins can help you overcome these problems quite easily and inexpensively. If there is a feature that needs to be integrated into your website, just install a plugin that will help you get the job done.

Need a plugin that will notify you about any problems with your website like hyperlinks not working, videos not playing, graphics that aren’t showing or even alert you if your whole web site has gone down? No problems … there are plugins that can help you fix that, or let you know about problems so you can take immediate corrective action!

Need a plugin that will let you turn your website into an online store or provide you with a complete e-commerce business solution? Again, no problem! There are several inexpensive plugins that will help you sell products on your site and provide your visitors with full e-commerce features that allow them to easily select and add items to a shopping cart, use discount coupons, order with credit card or PayPal, receive notifications, receipts and confirmations, etc.

And just like themes, there are tens of thousands of useful plugins that you can install on your site for free, or that you can buy quite cheaply, once again, saving you hundreds of dollars on the cost of website development.

WP Plugins

(WordPress Plugins)

Learn more about WordPress plugins here:

WordPress – An Immediate Web User Experience

In addition to being able to correct problems caused by a poorly-built web site, WordPress can also help you create a great user experience for visitors.

WordPress provides beautiful, professional and exciting themes that cover all needs and uses and applications and plugins that allow visitors to contact, engage and interact online with you. With the right combination of a WordPress-driven site, WordPress themes, plugins and great content, you can create a very rich and interactive user experience that will keep people coming back for more.

WP tips

As stated earlier, consumers nowadays do research online before they make purchasing decisions. If your website isn’t designed to provide your visitors with a rich and engaging user experience, these prospective clients will not return and simply move on to another business that does provide them with a better website.

Hopefully, now you have a better understanding of problems that can affect your web site and how WordPress can help you improve your business business online. To learn more about using the WP CMS platform please click on links to visit our related posts section.

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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