Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to create an automated web traffic generation machine using the WordPress CMS.
So far, we have covered the following in this series:
In Part One of this article series, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website is the key to automating traffic to your website …
(With an expertly configured WordPress web site, all you have to do is add web content regularly to automatically start generating web traffic!)
In Part Two, we discuss the setup phase of this system. We explain the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing website is built with WordPress.
(In Part 2 we show you how to set up WordPress on your domain)
In Part Three, we focused on important configuration decisions.
Here, we configure all the settings that can affect your site’s ability to generate traffic automatically …
(In Part 3 you learn how to configure hosting settings, internal settings, and external settings that affect your site’s ability to generate traffic automatically)
In Part 4, we discuss ways to automate the traffic system with WordPress plugins.
Why You Should Automate The Traffic Generation Process
Depending on who you listen to, you could find yourself investing a couple of hours or more per day promoting your business on social media.
Many small businesses lack the time, human resources and financial means to engage in the kind of content marketing that many marketing experts advise doing. If you are spending half your day checking Twitter, LinkedIn, and Facebook in addition to researching and writing content for your blog or website, how does anything in your business get done?
(Small business owners spend most of their working hours keeping their businesses up and running. Source: National Federation Of Independent Businesses)
Small business owners spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Research done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent at least six hours per week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses spend more time every year marketing and promoting themselves online. Image source: VerticalResponse.com)
As small businesses spend increasingly larger amounts of time promoting and marketing themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other vital areas …
(Businesses with limited marketing budget, time, and resources and many different business areas to focus on require careful planning of their marketing strategy.)
Another important thing to consider is that, in addition to spending time promoting and marketing your business on a number of social sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These sites often will make decisions that affect your business without consulting you. Why invest so much time and effort building a business on someone else’s real estate? With a self-hosted WordPress website, you can have complete control of your own real estate and post your content automatically to other online properties.
Automating systems and process to save time is nothing new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the increased availability of hundreds of new online marketing channels creates a number of dilemmas for small business owners, especially for those with limited resources, marketing budget, and time. For example:
- Which marketing channels do you invest more time, budget, and efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Tumblr, etc.) while ignoring the benefits of building content on your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Traffic Generation With WordPress
What I’d like to show you now, is a free, simple, and effective strategy for automating your traffic-getting process with WordPress.
With this method, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should invest more of your time, budget, and efforts on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat methods, sites, software, and anything designed to flaunt or violate the policies and terms of service of sites like Google, YouTube, Facebook, etc..
(Automating your web traffic doesn’t require using black hat methods!)
What we are focusing in this series of articles is not to game online services or bypass their terms of service, but to show you how to be smart with your resources and automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites frequented by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most business owners lack the time, human resources and budget to engage in the kind of content marketing that many online experts are prescribing. What you want to do, then, is be strategic with your limited budget, resources, and time.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels one at a time is extremely time-consuming!)
Why not opt for this approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other services.
- Distribute content automatically to social media channels and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your website or blog as explained in Part 2. Then, configure it as shown in Part Three. After all this is in place, you can then connect all of the dots using plugins such as the ones shown below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Blueprint – Plugins
Let’s take a look now at some examples of WordPress plugins that can help to:
- Post content to social media sites and social bookmarking accounts
- Post comments automatically to other blogs
- Post content automatically to other online properties via RSS
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature)
Configure this section to share your posts on Twitter, Tumblr, Facebook, LinkedIn, Google+, and more …
(Share your posts automatically on various social networks.)
After all of the settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize settings displayed in your publishing area.)
Now, whenever you publish new content, it will automatically get shared on all of the accounts you have set up …
(As soon as content is published, it is automatically distributed online.)
Jetpack provides a hands-free way to get more exposure for your content online on social websites.
WordPress has a native commenting feature that lets your visitors engage with your web site, post new comments, reply to other users and participate in discussions.
You can expand the WordPress default commenting feature using a third-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to share and spread your content around.
For example, using a plugin like CommentLuv (Premium version) can help attract more comments and create more user engagement on your web site. The plugin encourages readers to comment using SEO and social rewards like the ability to add twitter names to comments, search-indexable backlinks, ability to use keywords in the user name, and social enticements for sharing your content. This plugin will visit the comment author’s website or blog while they enter their comment and retrieve their last blog posts, which they can include at the bottom of their comment after clicking the submit button.
(CommentLuv can attract more comments and traffic and improve user engagement on your website.)
Go here to learn more about using this great plugin:
(Social Link Machine – Content distribution plugin)
Social LinkMachine is a set-and-forget plugin for WordPress that lets you drip-feed content, build diverse anchor text backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate content automatically to dozens of traffic-generating sites)
With Social Link Machine installed, you can automatically drip-feed content to dozens of online platforms, including:
- Social Bookmarking Platforms: e.g. Bitly, Linkagogo, Instapaper, Scoop.it, etc.
- Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Platforms: Facebook, Xing, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing: e.g. Docdroid, Sendspace, etc.
Go here to learn more about this handy plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution campaigns), go here to learn about social media tracking tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that affect your business, etc, see what online conversations are taking place that affect your business,etc:
The above are just some examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Automated Content Sharing Phase – Summary
Once you have your WordPress site and plugins expertly configured and fully set up, all you have to do then is publish content on a consistent basis to begin bringing new web traffic.
We have created a complete email training series designed to help you come up with endless content ideas for your website:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as you can. This step is explained in the next section of our series.
This is the end of Section 4
To read the rest of this article series, click here:
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