Welcome to Part Four of our Web Traffic Blueprint article series, where we show you how to create an automated web traffic machine using the WordPress CMS platform.
So far, we have covered the following in this series:
In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to automating traffic to your website …
(With an expertly configured WordPress website, all you have to do is add web content consistently to begin bringing more web traffic!)
In Part Two, we discussed the setup phase. We helped you understand the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your site was built using WordPress.
(In Part two we show you how to set up a WordPress website or blog on your domain)
In Part Three, we discuss the configuration phase.
Here, we configure all the settings that affect your site’s ability to generate traffic automatically …
(In Part Three you will configure all the settings (hosting, WordPress and external) that can affect your website’s ability to generate traffic automatically)
In Part 4, we look at ways to automate traffic to your website with different plugins.
Why Automate The Traffic-Getting Process?
Depending on who you listen to, you could end up trying to spend an hour or two per day (or more) promoting your business on social media, as well as managing your business, your content and your web presence.
Most business owners lack the time, resources and financial means to run a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts advise doing. If you are spending half your day posting updates on Twitter, Facebook, and LinkedIn in addition to researching and writing articles for your website or blog, how will you get anything in your business done?
(Small business owners spend most of their time keeping their businesses up and running. Image source: NFIB)
Small businesses spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent at least 6 hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was conducted today, the numbers would most likely be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Businesses spend more time each year marketing and promoting themselves online. Infographic: VerticalResponse)
As businesses spend more time on online marketing as a matter of business survival and competition, this puts more and more pressure on businesses to prioritize their time on other equally vital areas …
(Businesses with limited time, marketing budgets, and resources and many different areas to focus on need to plan their marketing strategy very carefully.)
Another thing to consider is that, in addition to spending time promoting and marketing your business on a number of social sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or YouTube. These companies can make decisions that can dramatically impact your business without consulting you. Why invest so much effort and time building content on someone else’s real estate? With WordPress (self-hosted), you can have complete control of your own real estate and publish your content automatically to other online accounts.
Automating business systems and processes to save time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the availability of many new channels for marketing and promoting a business creates a number of dilemmas for business owners and business managers, especially for those with limited marketing budgets, resources, and time. For example:
- Which channels do you invest more budget, efforts, and time on?
- Should you invest so much time and effort building assets on sites that you do not own (e.g. YouTube, LinkedIn, Tumblr, etc.) while ignoring your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective method that lets you automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should focus more efforts, budget, and time on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat software, websites, techniques, and anything that violates the terms of service and policies of companies like Facebook, Google, Pinterest, etc..
(Automating your web traffic doesn’t need to involve the use of black hat methods!)
What we are focusing here is not to game online services or bypass their terms of service, but to show you how to automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many small businesses lack the time, resources and budget to engage in the kind of content marketing that many online experts prescribe. What you want to do, then, is be strategic with your limited time, resources, and budget.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to services individually can be very time-consuming!)
Why not opt for a smarter, time-saving strategy like the one shown below instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other services.
- Distribute content automatically to social media sites and social bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as explained in Part Two. Then, get it all configured as explained in Part 3. Once all of this is in place, you then automate these processes using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic Plugins
Let’s take a look now at a number of WordPress plugins that can:
- Distribute content to social sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Distribute content automatically via RSS feeds to other online properties
You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
After installing Jetpack, connect the plugin to the WordPress.com account set up in Part 3 …
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature)
Configure this section to share your posts on Facebook, Tumblr, Twitter, Google+, LinkedIn, and more …
(Share your posts on several social networks.)
After configuring all of the account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize options displays in your publishing box.)
Now, whenever you publish a new post, it will automatically be shared online to all of the accounts you have set up …
(As soon as you publish, your posts are automatically syndicated online.)
Jetpack provides a hands-free, automated way to create more exposure online for your content on social media websites.
The WordPress native commenting feature allows your site users to interact with your website or blog, post comments, reply to existing comments and engage with your content as part of an online community.
You can enhance the WordPress built-in commenting feature with 3rd-party plugins that integrate your comments with social media, helping to share and spread them online.
For example, with a plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a choice of backlinks if they +1, tweet, or like your content. This plugin will visit the comment author’s website while they are typing their comment and retrieve their most recent blog posts, which they can include at the bottom of their comment when they click the submit button.
(CommentLuv can encourage a greater level of commenting and create more user engagement on your site.)
To learn more about the benefits of this WordPress plugin, go here:
(SocialLinkMachine – Set-and-forget content distribution plugin)
SocialLinkMachine is a set-and-forget plugin for WordPress that lets you automatically syndicate and drip-feed content to dozens of online sites, build backlinks, include relevant images and videos, and create 2nd-tier links and social signals on auto-pilot …
(SocialLinkMachine – drip-feed content automatically to dozens of online sites)
With Social Link Machine installed, you can automatically drip-feed content to over 30 traffic-generating platforms, like:
- Bookmarking Platforms: e.g. Delicious, Folkd, Plurk, Reddit, etc.
- Blogging Platforms: e.g. Livejournal, Rebel Mouse, Tribe, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- PDF Sharing Platforms: e.g. Issuu, Sendspace, etc.
To learn more about this great plugin, visit this website: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution campaigns), we have written a comprehensive article on social media measurement tools that will help you manage, measure, and analyze your social media marketing campaigns. For more details:
The above are just some examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Automated Content Syndication Phase – Summary
Once you have your WordPress site and plugins configured and fully set up, all you then have to do is post fresh content regularly to automatically drive traffic organically.
If you need help coming up with great topics for content that you can post on your website or blog, we recommend subscribing to our email training course on content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next section of our series.
This is the end of Section 4
To keep reading about this topic, click here:
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now