Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to create an automated web traffic machine using the WordPress CMS.
So far, we have covered the following in this article series:
In Part 1, we explained why using an expertly configured WordPress site is the key to automating traffic to your website …
(With an expertly configured WordPress blog, all you have to do is publish great content on a consistent basis to automatically begin bringing more web traffic!)
In Part Two, we look at the setup phase. We explain the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website has been built using WordPress.
(In Part 2 we show you how to set up WordPress on your domain)
In Part Three, we discussed the configuration phase of the automation blueprint.
Here, we configure hosting settings, internal settings, and external settings that affect your site’s ability to generate traffic automatically …
(In Part 3 you will configure all the settings that can affect your site’s ability to generate traffic automatically)
In Part 4, we discuss ways to automate your traffic using WordPress plugins.
Why Automate Your Traffic Generation Process?
Depending on which online marketing gurus you get your advice from, you could end up trying to spend an hour or two per day (or more) promoting your business on social media.
Most small businesses simply lack the time, human resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts are advising. If you spend most of your time posting updates on LinkedIn, Facebook, or Twitter in addition to planning and writing articles for your blog or website, how does anything else in your business get done?
(Small business owners spend most of their time simply keeping their businesses up and running. Image source: National Federation Of Independent Businesses)
Many business owners spend most of their working hours trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent 6 or more hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would probably be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses spend more time each year marketing and promoting themselves online. Source: VerticalResponse)
As businesses spend more time on online marketing in order to compete and survive, this leaves less time for under-resourced businesses to focus on other important areas …
(Businesses with limited time, resources, and budgets and many different areas to focus on have to plan their marketing strategy very carefully.)
Another thing to keep in mind is that, in addition to spending time social media sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These sites can make decisions that can significantly impact your business without prior warning. Why invest so much effort and time building content on rented real estate? With WordPress (self-hosted), you can control your own virtual real estate and publish your content automatically to other sites.
Automating systems and process to leverage time is nothing new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the availability of hundreds of new marketing channels creates a number of dilemmas for business owners and business managers, especially for those with limited resources, time, and marketing budget. For example:
- Which channels do you invest more time, budget, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic Generation Process With WordPress
What I’d like to share with you now, is a free, simple, and effective strategy that allows you to automate the traffic-getting process with WordPress.
With this method, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which channels you should invest more of your budget, time, and your efforts on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat sites, tools, methods, and anything that violates the policies and terms of service of services like Google, Facebook, LinkedIn, etc..
(Web traffic automation doesn’t require using black hat methods!)
The focus of this series of articles is not to manipulate online services or break their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small businesses lack the time, human resources and financial means to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is be strategic with your limited time, resources, and budget.
So, instead of using this time-consuming approach …
(Posting content to individual marketing channels can be extremely time-consuming!)
Why not opt for a smarter, time-saving approach like the one shown below instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other services.
- Automatically distribute content to social services and bookmarking sites,
- Automatically distribute comments and content to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your website or blog as shown in Part Two. Then, configure everything as explained in Part 3. Once all of this is in place, you can then automate the content distribution with plugins like the ones listed in the next section.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic System – Traffic-Getting Plugins
Let’s take a look now at some examples of traffic-generating WordPress plugins that can be used to:
- Syndicate content automatically to social media sites and social bookmarking accounts
- Post comments automatically to other blogs
- Post content automatically via RSS feeds to other online properties
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, LinkedIn, Google+ and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of useful features.
After Jetpack has been installed, connect the plugin to the WordPress.com account set up in Part 3 …
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
Once this section is configured, you will be able to automatically share your posts on Tumblr, Facebook, Twitter, LinkedIn, GooglePlus, and more …
(Distribute your posts automatically to various social media sites.)
After all of the account and plugin settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options in your post publishing box.)
Now, whenever you publish new content, it will automatically get shared on all of the accounts you have set up …
(As soon as you publish, your new posts will be automatically syndicated online.)
Jetpack provides you with an automated and hands-free way to get more exposure for your content online on social sites.
The native WordPress commenting feature allows your visitors to engage with your web site, post new comments, reply to existing comments and participate in discussions as part of a community.
You can expand the WordPress built-in commenting feature with a 3rd-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to spread and share them around.
For example, a plugin like CommentLuv (Pro version) can encourage a greater level of commenting and improve user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like ability to use keywords in the user name, the ability to add twitter usernames to comments, backlinks, and social enticements for content sharing. This plugin will visit the comment author’s site while they enter their comment and retrieve their last blog posts, which they can choose to include below their comment after clicking submit.
(CommentLuv Premium version can attract more comments and improve user engagement on your website.)
Go here to learn more about the benefits of this plugin:
(Social LinkMachine – WordPress content distribution plugin)
Social Link Machine is a set-and-forget plugin that allows you to automatically drip-feed content, build backlinks, include relevant images and videos, and create second-tier links and social signals on auto-pilot …
(Social Link Machine – drip-feed your content to many authority sites)
With Social Link Machine installed, you can automatically drip-feed content to dozens of traffic-generating websites, including:
- Social Bookmarking Sites: e.g. Delicious, Folkd, Instapaper, Stumbleupon, etc.
- Web 2.0 Blogging Platforms: e.g. Blog.com, Sett, WordPress.com, etc.
- Social Media Platforms: Facebook, YouTube, etc.
- Image Sharing: e.g. Pinterest, etc.
- Document Sharing: e.g. Issuu, Gett, etc.
To learn more about this powerful plugin, visit this website: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution efforts), we have written a comprehensive article on social media measurement tools that will help you manage, measure, and analyze your social media marketing initiatives. For more details:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Sharing Stage – Summary
Once your site and plugins have been expertly configured and fully set up, all you have to do is add new content regularly to automatically bring web traffic organically.
If you need help coming up with endless ideas for posting content on your website, we recommend subscribing to our FREE email training course on growing your business with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the process. This step is explained in the next article in our series.
This is the end of Part 4
To read the rest of this article series, click on the link below:
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com