SociTrafficJet – Social Media Marketing Automation

SociTrafficJet is a social media marketing automation tool that can drive more traffic to your business …

SociTrafficJet – Social Media Marketing Automation Plugin

SociTrafficJet - Social Media Marketing Automation ToolTraffic is the lifeblood of every online business. More importantly, every online business needs targeted traffic that converts into leads or sales.

In this post, we explore a WordPress plugin that will automate your social media marketing campaigns to help drive more targeted traffic to your business.

SociTrafficJet

SociTrafficJet - Social Media Marketing Automation Plugin

(SociTrafficJet)

SociTrafficJet is a WordPress plugin that lets you automate social marketing campaigns.  Used sensibly, this plugin can help drive more traffic from Facebook, Twitter, and Instagram to your blog, e-commerce site, or affiliate offers.

Drive more traffic from social media to your sites or affiliate offers

(Drive more traffic from social media to your sites or affiliate offers)

Users have reported a significant increase in traffic, engagement, opt-ins, and revenue after installing the plugin …

SociTrafficJet beta testing results

(SociTrafficJet beta testing results)

SociTrafficJet can be used as part of your digital marketing strategy to promote your blog posts, e-commerce products, special deals, coupon offers, and affiliate offers in any niche …

Promote affiliate offers in any niche

(Promote affiliate offers in any niche)

Once installed and activated, the plugin adds a new section to your dashboard menu …

SociTraffic Jet menu

(SociTraffic Jet menu)

Click on the menu to bring up the plugin’s dashboard …

SociTrafficJet Dashboard

(SociTrafficJet Dashboard)

The dashboard lets you set up, run, and manage all of your social media campaigns.

Configure your social media settings in the ‘Settings’ tab …

SociTrafficJet Settings Tab

(SociTrafficJet Settings Tab)

The ‘Campaigns’ tab lets you view your campaigns. You can create unlimited social media campaigns and promote posts/pages across multiple campaigns simultaneously (great for promoting an offer in different niches) …

Create unlimited social media marketing campaigns

(Create unlimited social media marketing campaigns)

The Traffic Finder tool lets you find Facebook groups and pages that you can promote posts and offers to …

SociTrafficJet Traffic Finder

(SociTrafficJet Traffic Finder)

You can view your campaign reports and analytics in the ‘Reports’ tab. This section lets you see the status of your campaigns and evaluate how your campaigns are performing, what was shared, where traffic is coming from, which campaigns are pending or scheduled, and more, giving you full control of your automation …

SociTrafficJet Reports tab

(SociTrafficJet Reports tab)

SociTrafficJet lets you send out your campaigns immediately or schedule these using the Campaign Scheduler …

SociTrafficJet Campaign Scheduler

(SociTrafficJet Campaign Scheduler)

You can also preview your campaigns before going live …

Preview your campaigns before going live

(Preview campaigns before going live)

SociTrafficJet is easy to use and requires no technical skills. User training is provided with video tutorials covering everything from setting up to using the tool, including video walkthroughs of each dashboard tab.

Below are some testimonials from SociTrafficJet users:

“Managing social media campaigns was always a painstaking task, and i’m not a fan of it. Even after hours of dedicated work, I couldn’t get enough traffic but with SociTrafficJet its much easier now. Definitely something I’d highly recommend.” Abhi Dwivedi

”You’ve nailed it Doc yet again. Unlike other WordPress Plugins, it gets installed effortlessly fast. No spending hours going through the motions and keep on waiting like a dead clock. It’s undoubtedly fast, scheduling, sharing campaigns across Social Media frontiers without any manual work. This is all-in-one social media automation software that you must get your hands on.” Billy Darr

For more testimonials, visit the SociTrafficJet website.

The video below shows SociTrafficJet in action …

(Learn more about SociTrafficJet)

In addition to the regular plugin edition, which lets you set up social media marketing campaigns to post to Facebook, Twitter and Instagram, SociTrafficJet offers the option to upgrade to the Elite and Enterprise editions for additional automation and leverage.

The Elite upgrade provides complete social marketing automation to Facebook, Twitter, and Instagram and lets you set up multiple campaigns at once.

The Enterprise edition gives users the full power of the software and includes access to additional social networks like LinkedIn and Pinterest, and bookmarking sites like Tumblr, Reddit, and Bitly …

Post to additional social networks with SociTrafficJet Enterprise edition

(Post to additional social networks with SociTrafficJet Enterprise edition)

Learn more: SociTrafficJet

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WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Get Thrive Leads for WordPress

Web Traffic Blueprint Part 4 - How To Automatically Generate More Website Visitors For Your Business Using WordPressWelcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to create an automated web traffic machine using the WordPress CMS.

So far, we have covered the following in this article series:

In Part 1, we explained why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress website or blog, all you have to do to start driving web traffic is publish content consistently!

(With an expertly configured WordPress blog, all you have to do is publish great content on a consistent basis to automatically begin bringing more web traffic!)

In Part Two, we look at the setup phase. We explain the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website has been built using WordPress.

How to set up WordPress on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part Three, we discussed the configuration phase of the automation blueprint.

Here, we configure hosting settings, internal settings, and external settings that affect your site’s ability to generate traffic automatically …

How to set up a WordPress website or blog on your domain

(In Part 3 you will configure all the settings that can affect your site’s ability to generate traffic automatically)

In Part 4, we discuss ways to automate your traffic using WordPress plugins.

Why Automate Your Traffic Generation Process?

Depending on which online marketing gurus you get your advice from, you could end up trying to spend an hour or two per day (or more) promoting your business on social media.

Most small businesses simply lack the time, human resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts are advising. If you spend most of your time posting updates on LinkedIn, Facebook, or Twitter in addition to planning and writing articles for your blog or website, how does anything else in your business get done?

Keeping their business up and running is how most small business owners spend their working hours.

(Small business owners spend most of their time simply keeping their businesses up and running. Image source: National Federation Of Independent Businesses)

Many business owners spend most of their working hours trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

A study of small businesses done in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all small businesses surveyed spent 6 or more hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would probably be even higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Small businesses are spending more time each year marketing and promoting themselves online.

(Small businesses spend more time each year marketing and promoting themselves online. Source: VerticalResponse)

As businesses spend more time on online marketing in order to compete and survive, this leaves less time for under-resourced businesses to focus on other important areas …

Businesses with limited budget, time, and resources and many different business areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited time, resources, and budgets and many different areas to focus on have to plan their marketing strategy very carefully.)

Another thing to keep in mind is that, in addition to spending time social media sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These sites can make decisions that can significantly impact your business without prior warning. Why invest so much effort and time building content on rented real estate? With WordPress (self-hosted), you can control your own virtual real estate and publish your content automatically to other sites.

Automating systems and process to leverage time is nothing new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the availability of hundreds of new marketing channels creates a number of dilemmas for business owners and business managers, especially for those with limited resources, time, and marketing budget. For example:

  • Which channels do you invest more time, budget, and your efforts on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Traffic Generation Process With WordPress

What I’d like to share with you now, is a free, simple, and effective strategy that allows you to automate the traffic-getting process with WordPress.

With this method, you will be able to:

  • Save time creating content for your website or blog and social media,
  • Save money on content creation and unnecessary online marketing channels,
  • Determine which channels you should invest more of your budget, time, and your efforts on,
  • Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Important

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat sites, tools, methods, and anything that violates the policies and terms of service of services like Google, Facebook, LinkedIn, etc..

Web traffic automation doesn't require using black hat methods!

(Web traffic automation doesn’t require using black hat methods!)

The focus of this series of articles is not to manipulate online services or break their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites visited by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most small businesses lack the time, human resources and financial means to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is be strategic with your limited time, resources, and budget.

So, instead of using this time-consuming approach …

Posting content to different channels can be very time-consuming!

(Posting content to individual marketing channels can be extremely time-consuming!)

Why not opt for a smarter, time-saving approach like the one shown below instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content one-time, and automate the distribution of your content to all other services.

You can:

  • Automatically distribute content to social services and bookmarking sites,
  • Automatically distribute comments and content to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your website or blog as shown in Part Two. Then, configure everything as explained in Part 3. Once all of this is in place, you can then automate the content distribution with plugins like the ones listed in the next section.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic System – Traffic-Getting Plugins

Let’s take a look now at some examples of traffic-generating WordPress plugins that can be used to:

  • Syndicate content automatically to social media sites and social bookmarking accounts
  • Post comments automatically to other blogs
  • Post content automatically via RSS feeds to other online properties

Jetpack Plugin

You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, LinkedIn, Google+ and more as soon as you publish your content using a plugin like JetPack.

Jetpack WordPress Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of useful features.

After Jetpack has been installed, connect the plugin to the WordPress.com account set up in Part 3

Connect Jetpack to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Jetpack plugin - Publicize

(Activate the Publicize feature on Jetpack)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Facebook, Twitter, LinkedIn, GooglePlus, and more …

Share your posts on several social accounts.

(Distribute your posts automatically to various social media sites.)

After all of the account and plugin settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize account settings in the Publish area.

(Publicize account options in your post publishing box.)

Now, whenever you publish new content, it will automatically get shared on all of the accounts you have set up …

As soon as you publish, your posts are automatically shared online.

(As soon as you publish, your new posts will be automatically syndicated online.)

Jetpack provides you with an automated and hands-free way to get more exposure for your content online on social sites.

CommentLuv

CommentLuv

(CommentLuv)

The native WordPress commenting feature allows your visitors to engage with your web site, post new comments, reply to existing comments and participate in discussions as part of a community.

You can expand the WordPress built-in commenting feature with a 3rd-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to spread and share them around.

For example, a plugin like CommentLuv (Pro version) can encourage a greater level of commenting and improve user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like ability to use keywords in the user name, the ability to add twitter usernames to comments, backlinks, and social enticements for content sharing. This plugin will visit the comment author’s site while they enter their comment and retrieve their last blog posts, which they can choose to include below their comment after clicking submit.

CommentLuv can attract more comments and web traffic and create more user engagement on your website or blog.

(CommentLuv Premium version can attract more comments and improve user engagement on your website.)

Go here to learn more about the benefits of this plugin:

Social Link Machine

Social Link Machine - Content distribution plugin for WordPress

(Social LinkMachine – WordPress content distribution plugin)

Social Link Machine is a set-and-forget plugin that allows you to automatically drip-feed content, build backlinks, include relevant images and videos, and create second-tier links and social signals on auto-pilot …

Social Link Machine - syndicate and drip-feed your content automatically to over 30 traffic-generating sites

(Social Link Machine – drip-feed your content to many authority sites)

With Social Link Machine installed, you can automatically drip-feed content to dozens of traffic-generating websites, including:

  • Social Bookmarking Sites: e.g. Delicious, Folkd, Instapaper, Stumbleupon, etc.
  • Web 2.0 Blogging Platforms: e.g. Blog.com, Sett, WordPress.com, etc.
  • Social Media Platforms: Facebook, YouTube, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • Document Sharing: e.g. Issuu, Gett, etc.

To learn more about this powerful plugin, visit this website: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution efforts), we have written a comprehensive article on social media measurement tools that will help you manage, measure, and analyze your social media marketing initiatives. For more details:

Important

The above are just some examples of the many content distribution plugins that WordPress makes available.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic System: Content Sharing Stage – Summary

Once your site and plugins have been expertly configured and fully set up, all you have to do is add new content regularly to automatically bring web traffic organically.

Practical Tip

If you need help coming up with endless ideas for posting content on your website, we recommend subscribing to our FREE email training course on growing your business with content marketing here:

Once you have configured your WordPress site, the next step is to optimize the process. This step is explained in the next article in our series.

This is the end of Part 4

To read the rest of this article series, click on the link below:

Website Traffic Blueprint Part 5 - Learn How To Turn Your WordPress Website Into An Automated Traffic Machine

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

WordPress Web Traffic Blueprint Part Five - How To Create An Automated Traffic Generation MachineWelcome to Part 5 of our Web Traffic Blueprint article series, where we explain how to drive new traffic automatically to your site using WordPress.

So far, here is what we have covered in this series:

In Part 1, we describe the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

With an expertly configured WordPress site, all you have to do to automatically bring more traffic is add content regularly!

(With an expertly configured WordPress website, all you have to do to automatically bring web traffic is add web content regularly!)

In Part 2, we discuss critical setup decisions. We explain the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your existing site has been built with WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you how to set up a WordPress web site on your domain)

In Part 3, we focus on configuring WordPress. We explained how to configure all the settings (hosting, internal and external) that can affect your site’s ability to generate traffic automatically …

How to set up WordPress on your domain

(In Part Three we show you how to configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability)

In Part Four, we discussed ways to automate the traffic system with different plugins.

Publish content once and automate your content distribution to all other channels!

(Publish once to WordPress and automate your content distribution to all other marketing channels!)

In Part 5 of the WordPress web traffic automation blueprint article series, we look at ways to optimize traffic generation using different tools and strategies.

WordPress Traffic Automation Blueprint – Systems

In addition to having an expertly configured WordPress site, generating consistent traffic of high quality is the result of a well-defined business vision, careful digital planning, and excellent systems and process in place.

Generating consistent traffic is the product of business vision, planning, and excellent systems

(Consistent traffic is the result of a business vision, sound planning, and great systems)

Let’s review the systems that will help you grow and manage this traffic.

These include:

  • Marketing Systems – The processes and methods used to drive traffic to your website.
  • Technical Systems – How you keep your online presence up and running for receiving new traffic.
  • Business Systems – The systems used to manage and respond to new traffic.

Systems help you grow, automate, optimize, and manage your web traffic

(Systems help you grow, automate, and manage your web traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive new traffic to your website. Your marketing systems can be tested by asking questions such as:

  • What channels will you use to generate new traffic (e.g. blogging, video marketing, etc)?
  • What resources and portion of your budget will you apply to your marketing channels?
  • How will you create your content, sales funnels, and run your marketing campaigns?
  • How will you test and measure the results of your online marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. pay-per-click ads) to help generate some initial data, such as the keywords people are searching online to find your site, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems keep your online presence up and running for receiving new traffic. There’s no point driving traffic to your site if your site is experiencing problems or your pages take a long time to load.

Your technical systems include handling areas like webhosting, site maintenance and support, installing and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who looks after my server?
  • Who looks after my website and keeps my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if any issues arise?

Many potential issues can be minimized if your website planning process and setup and configuration phases have been completed correctly. As with all technology, however, there will always be new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good business systems and processes to help you manage and respond to the influx of traffic. These include:

  • Communication systems
  • Resources management – human, financial
  • Handling leads and sales enquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you intend to outsource key aspects of your digital marketing and technical maintenance, then make sure you also implement good systems to manage all outsourcing.

WordPress Web Traffic System – Traffic Loops

If your business objectives are clear and your systems and processes are in place, all you need to do is to focus on implementing, optimizing and further automating a “traffic loop”.

Let’s go through an example of implementing, optimizing, and automating a traffic loop. Take a look at the chart below …

Traffic loop

(Implement and optimize your traffic loop)

Increase Reach & Visibility Online

Step 1 of the process is to increase visibility for your website or blog.

Traffic Optimization Tips
  • An expertly configured WordPress site allows you to automatically publish your content on places like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
  • As mentioned earlier, investing in some paid advertising can help generate data, which you can use to create web content better targeted to your audience’s needs.
  • Repurpose your content to leverage the power and reach of different media formats.
  • Continue learning about ways to get visitors using methods like Facebook ads, YouTube, forum signatures, etc.
Plugins, Tools, & Strategies

See earlier sections of this tutorial series for a number of useful plugins, tools, and methods we’ve already covered to help you reach more potential users.

Also, see other posts on this site to learn more about plugins that allow you to easily add the following to your website or blog:

  • Share your comments and posts online,
  • Run contests, offer downloads or discounts for likes/shares,
  • Display user generated content, feeds, etc.
  • Publish and distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority & Credibility

Getting more of your content out there is a great first step, but for this activity to be really effective, your content needs to be building authority and credibility with your audience.

Publishing better quality content improves your chances of getting it shared on other sites and viewed by more people and hence more visitors.

Useful Tips
  • Focus on content that adds value to your audience and that showcases your expertise. This includes content that educates and informs readers, training content, case studies, adding testimonials, etc.
  • Consider publishing educational guides that you can sell or distribute online (e.g. sell on Amazon.
Plugins, Tools, And Methods

We have created a comprehensive email course on content creation that you can plug into for free here:

Also, look for WordPress plugins that let you easily add the following to your website:

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can do this by growing a list or starting an online community or even your own social site.

With “Traffic On Tap,” your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate new traffic with every blog post you publish or email broadcast you send out.

Tips
  • Encourage visitors to leave comments and start discussions on your site.
  • Add an email training course and encourage people to subscribe.
  • Add a paid or free membership site.
  • Create or join a Facebook/LinkedIn Group.
Tools And Methods

Many solutions and WordPress plugins are available that can help increase your influence and improve engagement. For example:

  • Autoresponders (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums & Social Communities (e.g. bbPress, BuddyPress)
  • Polls & Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs/Problems & Provide Solutions To These

If you take advantage of incoming traffic to find out what problems your users are trying to solve, you should have no problem developing new services, products, and solutions, all of which provide new opportunities to generate new streams of web traffic.

Tips
  • Consider creating a free or paid e-learning course.
  • Consider publishing PDF guides or special reports that can be sold or distributed online.
  • Consider adding an e-commerce store to your site.
Plugins, Tools, & Methods

If you plan to provide products, services, and solutions online (as opposed to just providing information), ask us about plugins that allow you to easily add the following to your website:

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By learning to interpret data gathered from existing traffic, you can discover new opportunities to create content that can generate you additional traffic.

You should already have installed an analytics program like Google Analytics on your website. Make sure you understand the metrics and features and can interpret the data.

WordPress Web Traffic System – Summary

Once you implement the above strategies, all you have to do is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other solutions as required to build authority and credibility, and also to increase engagement with visitors,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you drive more visitors automatically to your web site and build a better business online.

Website Traffic Blueprint Part 5 - How To Increase Your Web Traffic For Your Business Using WordPress

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