Welcome to Part Four of our WordPress Website Traffic Blueprint article series, where we explain how to drive new visitors automatically to your site using the WordPress CMS.
So far, we have covered the following in this article series:
In Part One of this series, we explain why using an expertly configured WordPress website is the key to automating traffic to your website …
(With an expertly configured WordPress site, all you have to do to bring more traffic is post content consistently!)
In Part Two, we focus on critical setup decisions. We help you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your website is built using WordPress.
(In Part two we show you how to set up a WordPress site on your domain)
In Part Three, we discuss important configuration decisions.
Here, we configure hosting settings, WordPress settings, and external settings that affect your site’s ability to generate traffic automatically …
(In Part 3 you learn how to configure all the settings that can affect your website’s ability to generate traffic automatically)
In Part Four, we will show you how to set up various WordPress plugins that can help get new visitors automatically to your site as you begin to publish fresh content.
Why You Should Consider Automating Your Traffic-Getting Process
Depending on which marketing experts you get your advice from, you could end up investing an hour or two per day (or more) promoting your business on social media.
Many businesses simply lack the time, resources and financial means to run a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts are recommending. If you spent most of your time checking LinkedIn, Facebook, and Twitter in addition to writing articles for your blog or website, how would anything else in your business get done?
(Small businesses spend most of their time keeping their businesses up and running. Image source: National Federation Of Independent Businesses)
Many business owners spend most of their time simply keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses done by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent at least six hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would probably be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses are spending more time every year marketing and promoting themselves online. Infographic: VerticalResponse)
As businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to prioritize their time on other important areas …
(Businesses with limited time, budget, and resources and many business areas to focus on require careful planning of their marketing strategy.)
Another thing to consider is that, in addition to spending time marketing and promoting your business on a number of social sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or Pinterest. These sites often will make decisions that can significantly affect your business without prior notification. Why invest so much effort and time building a business on rented real estate? With WordPress, you can control your own virtual real estate and publish your content automatically to other sites.
Investing in business automation to save time is not new. Businesses have been doing it since the dawn of the Industrial Age. In the Information Age, however, the increased availability of hundreds of new marketing channels creates a number of dilemmas for business owners, especially for those with limited budgets, resources, and time. For example:
- Which marketing channels do you focus more of your time, budget, and efforts on?
- Should you invest so much time and effort building assets on sites that you do not own (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy that allows you to automate your web traffic generation process with WordPress.
With this method, you will be able to:
- Save time creating content for your website and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should focus more budget, time, and your efforts on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat strategies, websites, solutions, and anything designed to “game” or violate the policies and terms of service of companies like Google, Pinterest, Facebook, etc..
(Web traffic automation doesn’t require the use of black hat techniques!)
What we are focusing in this article series is not to manipulate web services or break their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most small business owners lack the time, resources and financial means to engage in the kind of content marketing that many online experts are prescribing. What you want to do, then, is to be strategic and work smart within your limitations.
So, instead of choosing this approach …
(Posting content to individual marketing channels can be extremely time-consuming!)
Why not use this approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other services.
- Automatically distribute content to social sites and social bookmarking sites,
- Distribute comments and content automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress website or blog as explained in Part 2. Then, expertly configure things as explained in Part 3. Once all of this is in place, you can then automate your content distribution using plugins such as the ones listed below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Traffic Generation Plugins
Let’s take a quick look at a number of WordPress plugins that can:
- Syndicate content automatically to social sites and social bookmarking accounts
- Distribute comments automatically to other blogs
- Post content to other blogs via RSS feeds
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, LinkedIn, Google+ and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of useful features.
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize feature)
Once this section is configured, you will be able to automatically share your posts on Facebook, Tumblr, Twitter, LinkedIn, GooglePlus, and more …
(Distribute your content automatically to various social media networks.)
After configuring all account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize options show in the post publishing section.)
Now, whenever you publish new content, it will automatically get shared online to every account you have set up …
(As soon as content is published, it will be automatically distributed online.)
For more details about the benefits of using this plugin, visit this site: Jetpack Plugin
The WordPress built-in commenting feature allows your site users to interact with your website or blog, post comments, reply to other users and engage with your content.
You can expand the WordPress default commenting feature with a third-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share them online.
For example, a WordPress plugin like CommentLuv (Premium version) can help attract more comments and improve user engagement on your web site. The plugin encourages readers to comment using SEO and social rewards like using keywords in the username, adding twitter names to comments, social enticements for content-sharing, and backlinks. This plugin will visit the site of the comment author while they enter their comment and retrieve their most recent blog posts, which they can choose to include at the bottom of their comment after clicking the submit button.
(CommentLuv can help attract more comments and create more user engagement on your website or blog.)
Go here to learn more about using this plugin:
(SocialLinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a set-and-forget plugin that lets you automatically syndicate and drip-feed your content to over 30 traffic-generating websites, build anchor text backlinks, include relevant videos and images, and social signals on auto-pilot …
(Social LinkMachine – drip-feed your content automatically to over 30 traffic-generating platforms)
With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to dozens of authority sites, like:
- Social Bookmarking Sites: e.g. Deviantart, Linkagogo, Kippt, Scoop.it, etc.
- Blogging Platforms: e.g. Livejournal, Overblog, WordPress.com, etc.
- Social Platforms: Facebook, Twitter, etc.
- Image Sharing: e.g. Pinterest, etc.
- Document Sharing: e.g. Docdroid, Sendspace, etc.
To learn more about using this WordPress plugin, visit this website: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content distribution campaigns), we have written a comprehensive article where we explore a number of social media tracking tools that you may want to check out. More information:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Automated Content Syndication Stage – Summary
Once you have your website and plugins configured and fully set up, all you need to do then to automatically start generating new web traffic is publish web content on a regular basis.
If you need help coming up with unlimited ideas for posting content on your website or blog, then subscribe to our email training series on content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as you can. This step is covered in the next article in the series.
This is the end of Section Four
To read the rest of this article series, click on the link below:
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum