Welcome to Part Four of our WordPress Website Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS.
So far, we have covered the following in this article series:
In Part 1, we explain why using an expertly configured WordPress site is the key to generating automated web traffic …
(With an expertly configured WordPress website or blog, all you have to do to automatically begin attracting web traffic is post content on a consistent basis!)
In Part Two, we discuss the setup phase of the blueprint. We help you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your website has been built with WordPress.
(In Part two we show you how to set up a WordPress web site on your domain)
In Part Three, we discuss the configuration phase of the blueprint.
In this step, we configure all the settings that affect your site’s ability to generate traffic automatically …
(In Part Three you learn how to configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically)
In this section of the series, we explain how to set up various plugins that can help drive traffic automatically to your website when you begin publishing new content.
Why Automate Your Traffic-Getting Process?
Depending on who you get your advice from, you could find yourself spending an hour every day (or more) promoting your business on social media, as well as running your business, creating content and managing your web presence.
Most businesses simply lack the time, human resources and budget to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts advise. If you spent most of your time checking Twitter, LinkedIn, or Facebook in addition to researching and writing content for your website or blog, how would anything in your business get done?
(Small business owners spend most of their time keeping their businesses up and running. Source: National Federation Of Independent Businesses)
Small businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses done by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent six or more hours per week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was conducted today, the figures would most likely be significantly higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses spend more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)
As businesses spend increasingly larger amounts of time marketing and promoting themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other equally important areas …
(Businesses with limited resources, time, and budgets and many business areas to focus on need to plan their marketing strategy very carefully.)
One other important thing to keep in mind is that, in addition to spending time social websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These sites often will make decisions that affect your business without prior warning. Why invest so much time and effort building content on rented real estate? With WordPress (self-hosted), you can have complete control of your own real estate and publish your content automatically to other online properties.
Automating processes to leverage time and increase productivity is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the exponential growth channels for marketing and promoting a business online creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, time, and marketing budget. For example:
- Which of these marketing channels do you invest more of your time, budget, and your efforts on?
- Should you invest so much time and effort building assets on sites that do not belong to you (e.g. Facebook, Twitter, Pinterest, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy for automating your traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing costs,
- Determine which channels you should focus more of your time, efforts, and your budget on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat solutions, techniques, websites, and anything designed to “game” or violate the policies and terms of service of services like Facebook, YouTube, Google, etc..
(Web traffic automation does not require using black hat techniques!)
What we are focusing in this series of articles is to show you how to be smart with your resources and automate your content distribution in order to leverage your time and efforts, and increase your exposure online to sites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how many business owners lack the time, human resources and financial means to engage in the kind of content marketing that many experts prescribe. What you want to do, then, is be strategic with your limited time, resources, and budget.
So, instead of doing this …
(Posting content to individual marketing channels is very time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other channels.
- Automatically distribute content to social media sites and bookmarking sites,
- Distribute comments and content automatically to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your WordPress website or blog as described in Part 2. Then, get it all configured as explained in Part Three. After all this is in place, you can then connect all of the dots using plugins such as the ones discussed below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Plugins
Let’s take a brief look at a few plugins that can:
- Syndicate content automatically to social sites and social bookmarking websites
- Post comments automatically to other blogs
- Syndicate content automatically to other websites via RSS feeds
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of useful functions.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack plugin – Publicize)
Configure this section to automatically share your posts on Twitter, Tumblr, Facebook, LinkedIn, Google+, and more …
(Share your content on several social sites.)
After configuring all account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details in the Publish box.)
Now, as soon as you publish new content, it will automatically get shared online to every account you have set up …
(As soon as you publish, your new content will be automatically shared online.)
Visit this website to learn more about the benefits of this plugin: Jetpack
The WordPress commenting function allows your site users to engage with your website or blog, post comments, reply to other users and engage with your content.
You can expand the WordPress default commenting feature using a number of 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread your content around.
For example, a plugin like CommentLuv (Premium version) can help attract more comments and improve user engagement on your website. The plugin encourages readers to comment using SEO and social rewards like SEO backlinks, adding twitter names to comments, social enticements for content-sharing, and using keywords in the user name. This plugin will visit the comment author’s website while they are entering their comment and retrieve their latest blog posts, which they can choose to include with their comment after clicking submit.
(CommentLuv can attract more comments and improve user engagement on your web site.)
To learn more about this WordPress plugin, go here:
(Social LinkMachine – Set-and-forget content distribution plugin)
Social Link Machine is a WordPress plugin that allows you to syndicate and drip-feed content, build anchor text backlinks, include relevant YouTube videos and images, and create social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed content to dozens of online platforms)
With Social Link Machine installed, you can automatically syndicate and drip-feed content to many traffic-generating sites, including:
- Bookmarking Sites: e.g. Deviantart, Linkagogo, Kippt, Zotero, etc.
- Web 2.0 Blogs: e.g. Blogger, Overblog, Tribe, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Issuu, Gett, etc.
To learn more about this plugin, visit the plugin site: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content distribution campaigns), we have written a detailed article on social media measurement tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that affect your business, etc, see what online conversations are taking place that affect your business,etc. Go here to learn more about this:
The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Automated Content Distribution Process – Summary
Once your WordPress site and plugins have been fully set up and configured, all you need to do then is post fresh content regularly to attract web traffic.
We have created an entire email course aimed at helping you never run out of great content for posting to your site:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in our WordPress Traffic System series.
This is the end of Section Four
To read more, click here:
- WordPress Website Traffic Blueprint Part 5 – A Complete Guide To Increasing Your Website Visitors Automatically
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum