WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a series of articles and tutorials designed to help you learn how to grow your business using a WordPress-powered website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

WordPress Web Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Site Into A Traffic Generation MachineWeb traffic is the lifeblood of most businesses online.

Learning how to bring visitors to your website is one of the most important aspects of building a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Bring Visitors To Their Websites?

If you type any of the searches below into Google …

  • “how to bring web traffic to your site”
  • “how can I drive more traffic to my website”
  • “ways to drive traffic”
  • “how to bring web traffic using SEO”
  • “need more web site visitors”

… and you will find lists of pages containing information on different strategies to drive more website visitors …

There are many methods to increase your website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!

(There are many methods to get more website visitors. In this article series you will learn how to set up a system to benefit from many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of products and free resources that can teach you strategies to increase visitors to your website.

The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The illustration below shows how most businesses typically approach the challenge of generating website traffic …

This is how many web site owners approach the challenge of generating web traffic

(This is how most small businesses approach the challenge of generating website traffic)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.

As you will see in just a moment, there is a better way.

Useful Information

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.

There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of time and money looking for a profitable traffic strategy.

Without a proper foundation and systems in place, web traffic generation can become a costly waste of time and money!

(Without a solid foundation and systems in place, website traffic generation can end up being very costly!)

Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation strategies, etc.

Is There A Simpler, Automated Way To Get Website Traffic?

Imagine if you owned a web site where all you had to do to automatically attract targeted visitors to your website was to regularly publish content to your website.

This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components in place for this to happen … and so can you!

In our Web Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that can help begin delivering a stream of targeted traffic to your business, simply by publishing new content to your website on a regular basis.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:

  1. Set up systems to lay down a solid foundation for driving sustainable web traffic
  2. Add content on a regular basis to start driving traffic and generating data
  3. Add other traffic methods and test

Getting regular web traffic sustainably involves setting up a solid foundation online and putting proper systems in place

(Getting web traffic sustainably involves setting up a solid foundation online and implementing systems)

At this stage, we’ll mostly be focusing on Step 1. The purpose of this article is to help you set up a traffic generation system that will ultimately:

  • Save time using leverage and automation
  • Save money in many different ways
  • Automatically notify search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site

With an expertly configured WordPress website, you just publish new content and WordPress does the rest!

(With an expertly configured WordPress website, you just add new content and WordPress does the rest, informing the world about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress website or blog is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Website?

We have published many detailed blog posts on this site about using WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when new content on this topic is published).

Let’s start by addressing a couple of basic questions:

Why does it need to be WordPress? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

Static vs Expertly Configured WordPress Site

(Static Website vs Expertly Configured WordPress Website)

Many web sites are built on platforms that create “static” websites. Essentially, this means that the web files just sit inside a server waiting to be discovered. The static website doesn’t communicate with anyone outside its application; it doesn’t send out ’pings’ to anybody in the cybersphere or inform any other site that new content has been added.

Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to continually keep promoting their website and its content to maintain web visitors coming.

WordPress is different!

The WordPress CMS application comes with default functionality that gives site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start generating you new web site traffic …

WordPress Web Traffic Blueprint Part 1 - How To Create An Automated Web Traffic Generation Machine With WordPress

(With an expertly configured WordPress web site, you just publish content and your website does the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Traffic Blueprint overview, we explain the components of your automated traffic machine:

  • Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
  • Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an expert integration of your site’s built-in functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your WordPress settings and integrating your site with various third-party services, you simply begin publishing new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new visitors.
  • Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then begin measuring and understanding your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to different traffic generation methods.

Web Traffic Blueprint Part 1 - A Complete Guide To Driving More Website Traffic For Your Business Automatically Using WordPress

This is the end of Section One

To read the rest of this article, click here:

WordPress Website Traffic Blueprint Part 2 – How To Grow Your Website Traffic For Your Business Using WordPress

Important Info

This tutorial is part of a comprehensive series of articles designed to help website owners learn how to grow their business online and drive traffic sustainably using a WordPress-driven website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Web Site Traffic Blueprint Part Two - Discover How To Automatically Attract More Website Traffic For Your Business Using WordPressIn Part 1 of our Web Traffic Blueprint article series overview, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress site is different than a professionally-configured WordPress site. An ”expertly configured” WordPress blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site notification and analytics.

With an expertly configured WordPress blog, all you have to do is publish great content regularly to automatically generate web traffic!

(With an expertly configured WordPress website or blog, all you have to do to generate web traffic is publish great content on a regular basis!)

Once you have your WordPress site fully set up and expertly configured, all you then need to do to bring web traffic is publish content on a regular basis.

As outlined in Part 1 of this article series, the components of this automated traffic system are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we look at the “Setup” phase of the automation process. We will help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic Blueprint – Setup Phase

If You Haven’t Got A Website Yet

If you haven’t got a website yet, then it’s really quite simple … get WordPress!

WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide many articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress has become around the world, see this article: WordPress Usage Statistics

After making the choice to build your site with WordPress, the next step is to choose which type of WordPress platform you will use to build your web presence on.

This is important because there are 2 types of WordPress platforms you can choose from …

WordPress Hosted vs WordPress Self-Hosted

WordPress - Hosted vs Self-Hosted

(Self-Hosted Or Hosted WordPress?)

WordPress offers a “self-hosted” and a “hosted” option.

With the “self-hosted” option you can download the full-featured WordPress software at no cost from WordPress.org and host a WordPress site or blog under your own domain name.

In the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your blog when WordPress.com hosts it for free.

If you plan to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?

If You Already Have An Existing Website

If you already own an existing site, check to see if it has been built using WordPress.

If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Blog And WP-Checking Tools

If your web site was built using WordPress software, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your site is not a WP web site, then you have to make some choices.

Take a look at the flowchart below …

How to set up a WordPress web site on your domain

(Use the above flowchart to choose how to set up a WordPress website or blog on your domain)

Basically, you have two choices:

  1. Replace your existing site with a WordPress website, or
  2. Keep your existing web site and add a WordPress blog. This blog will then be expertly configured and used to drive traffic to your main website.

Tips

If you choose to keep your existing website and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing site using a closely-matching WordPress theme.

To use WordPress for your main website, install it in the “root” folder of your domain name (e.g. http://www.mydomainname.com).

If you already have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you want).

If you have an existing website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress site

Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the series.

Web Traffic Blueprint Part 2 - Learn How To Turn Your WordPress Site Into An Automated Traffic Machine

This is the end of Part Two

To read more, click on the link below:

Useful Info

This article is part of a comprehensive article series aimed at helping site owners learn how to grow their business with a WordPress website or blog and proven online marketing methods.

Get Notified When New WordPress Tutorials Get Published – Subscribe To Our Site!

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WordPress Traffic Automation Blueprint – Part 3 (Configuration)

This is part 3 of a 5-part series on how to create an automated traffic generation system for your WordPress site. In this tutorial, you will learn how to configure the essential settings of the WordPress automated traffic system.

WordPress Website Traffic Blueprint Part 3 - Learn How To Generate More Website Traffic For Your Business

Welcome to Part 3 of our Web Traffic Blueprint article series, where we show you how to turn a website into an automated web traffic machine using WordPress.

In Part One of this article series, we described the process, and explained why using an expertly configured WordPress website is the key to generating automated web traffic …

With an expertly configured WordPress website, all you have to do is publish new content regularly to bring traffic!

(With an expertly configured WordPress web site, all you have to do to automatically start attracting traffic is add new content regularly!)

In Part 2, we discussed critical setup decisions. We explained the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your site has been built using WordPress.

How to set up WordPress on your domain

(In Part two we show you how to set up WordPress on your domain)

In this article, we look at the configuration phase of the traffic system. You will learn what makes an expertly configured WordPress site different, and what kind of work is required to ensure that when everything is set up and configured, you will bring web traffic automatically simply by consistently adding new content to your site.

WordPress Web Traffic Automation System – Configuration Phase

The ability to drive more traffic to one’s website is often cited by website owners as the greatest challenge they face online. Also, the business landscape is becoming increasingly more competitive worldwide and businesses are looking for any advantage they believe will help them increase their competitiveness online.

Being able to generate traffic on demand can be a huge competitive advantage. For business owners, having an expertly configured website gives WordPress users a flying start from the moment their site is launched.

The Difference Is In The Way Your Site Is Configured

There is a significant difference between an expertly configured WordPress site and a website that has been professionally installed and set up by an expert website developer but not necessarily configured to its fullest advantage.

Here’s one way to explain the key difference:

An expertly configured WordPress website gives you a professional web presence with online business marketing automation!

A professional site gives you a professional web presence, but an expertly configured website gives you a web presence plus online business marketing automation.

(An expertly configured site gives you a web presence with an automated online business marketing system!)

Not only does it take more labor to build and integrate an automated online business marketing process into your website, but also a special type of expert knowledge.

Let’s illustrate this with an amusing little story.

Are Experts Worth The Money They Charge?

Everything was going just fine in the gizmo-making assembly line when things ground to a sudden halt.

As no one could figure out what happened, the manager decided to call in an expert to try and fix the problem.

The expert arrived within the hour and, without uttering a word, immediately went to the control box. After staring silently at the wiring board for what seemed like 5 minutes or so, the expert then produced a little hammer from his tool belt and made a single tap near the right side of the unit.

Immediately, the machinery sprang back to life.

The manager was overjoyed as he thanked the expert, who left as quickly as he had arrived.

A few days later, the manager received a bill for $5,000.

The factory manager dialled the expert, demanding to know why they had been charged so much for less than five minutes work and promptly requested an itemized invoice before hanging up.

The next day, an invoice statement arrived on the manager’s desk. Upon opening it, this is what he saw:

invoice notice

The #1 challenge most businesses face online is being able to drive web traffic consistently to their sites.

How much money did the plant stand to lose when the equipment ground to a halt and no one on the business had the expertise to get things up and running again? Did the expert not have every right to be compensated fairly for having spent years developing the knowledge and expertise that enabled him to immediately avert a potentially costly crisis?

Similarly, if you could have a WP web site set up and configured so all you ever had to do is publish content to it and search engines, social networking sites and dozens of other traffic-generating web properties would be immediately notified, how much time and money would you save?

How much time and money would you save if you could automate the process of attracting new visitors to your website?

(How much better would your business be if you could automate the process of driving traffic to your website?)

Although the solution to many problems is often ridiculously easy in hindsight, it rarely is that simple or easy when you try to work things out.

Expertly configuring a WordPress site involves more than adding some pages with content and configuring basic settings. It requires knowing where to tap! This includes knowing things such as:

  • Which plugins need to be installed to add desired functionalities to your site.
  • Which services you need to set up and activate to achieve certain results
  • Which options you need to configure to make sure things will work as planned, etc.

Generating new traffic automatically with WordPress is a process that requires knowledge and expertise

(Driving new traffic automatically with WordPress is a process that requires knowledge and expertise)

Although this stage of the traffic automation system may not seem so technically challenging, it can be quite involved. This is because it’s not as easy as installing one or two plugins, clicking a button … it’s all this and much more.

Expertly configuring your website is a process that involves your web hosting server, your web site, and a number of third-party sites and services …

The configuration phase involves more than just configuring a few settings in WordPress

(Expertly configuring your website involves more than just configuring a few WordPress settings)

If the steps involved in the configuration process were to be flowcharted, it would look something like this …

A simplified diagram of the configuration process

(A simplified diagram showing the configuration process)

Let’s take a better look at what’s involved.

Your Server

We’re not talking here about the process of configuring your webhosting account for website installation purposes. We’re talking about fine-tuning settings in your web server specifically for handling all web traffic …

In the configuration phase, your web-hosting account settings need to be checked for handling both good and bad traffic

(In the configuration phase, your server settings need to be fine-tuned for handling both good and bad traffic)

Not all traffic is welcome traffic. Some of the web traffic you can attract will be unwelcome traffic like spam, malicious threats, bot-hacking attempts, etc.

This area of the configuration process, therefore, is about evaluating your needs, planning for good and bad traffic and adjusting settings in your server accordingly. This includes things like implementing spam protection and security threat prevention, to configuring your domain and email redirections, etc …

Have you configured your hosting control panel settings for handling things like email forwarding, page  error redirects, etc?

(Have you configured your hosting control panel settings for handling things like emails, page errors, etc?)

After fine-tuning your server settings and configuring these (if required), the next step is to configure a number of third-party sites and/or online services.

Integration With External Solutions

The basic idea of adding external sites is that all content should be posted to a central location (your WordPress site) and from there, it will get syndicated automatically to other components of your traffic generation system, or notify traffic-related web properties and services.

External Accounts

After incorporating these external platforms into your configuration, content linking back to your site will be automatically syndicated to search, social and aggregator accounts. Your content and website will then receive exposure online, helping your business tap into new audiences and new sources of traffic.

Integration With External Solutions

Some third-party sites will need to be set up before configuring your WordPress site to speed up the process and some will need to be done later, during the automation phase.

For example, here are just some of the accounts you will need to have set up before configuring your settings:

Google Webmasters

Google Webmaster Tools

(Google Search Console – create a Google-friendly website)

Google Webmaster Tools lets you inform Google about your site’s pages, submit XML sitemaps for faster page indexing, and provides site owners with a range of useful data, tools, and reports about their website.

After setting up your Google Search Console account and entering site details, use your account information to automate web traffic settings in WordPress using plugins like Yoast SEO (see further below) and other applications.

Google Analytics

Google Analytics

(Google Analytics)

Google Analytics lets you improve your site’s performance, SEO, marketing campaigns, and more, by tracking all user engagement, pages visited, keywords searched for, search engine and organic referrals, etc.

Once your Google Analytics account is set up, traffic tracking data can be easily integrated with WordPress via a plugin and and fed to various other useful applications and reporting tools.

Bing Webmaster Tools

Bing Data And Tools

(Bing Webmaster Tools)

Bing Webmaster Tools is similar to Google Search Console. Once your account and site details with Bing are set up, use this information to automate traffic settings in WordPress (e.g. using plugins like Yoast SEO) and other applications.

WordPress.com

WordPress.com

(WordPress.com)

As discussed in Part 2, WordPress offers users the option of a hosted vs self-hosted website. We recommended choosing the self-hosted WordPress version if you are planning to grow a professional online presence for your business.

WordPress.com (the hosted option), however, provides a number of useful tools, which various WordPress plugins can access. We recommend setting up an account with WordPress.com, therefore, and we’ll show you how to integrate these features into your automated traffic system in Part Four of this article series.

Social Media

Syndicate your content automatically to your social media and social bookmarking accounts and drive new traffic to your site

(Syndicate your content automatically to your social media sites and social bookmarking accounts and bring new visitors to your site)

You will need to set up your various social media accounts in order to integrate these with your traffic generation system.

Once you have set up and configured everything, you will be able to syndicate your content automatically to your social media and social bookmarking accounts and drive new visitors to your site.

Make sure you have accounts set up with all of the well-known social networks – Facebook, Twitter, YouTube, LinkedIn, Pinterest, etc.

Social Media Pages

There are lots of social sites you can set up accounts with. You don’t need to go crazy, just choose those that will work well with your setup and/or content sharing tools.

There are lots of social sites you can syndicate your content to.

(You can post your content to lots of social bookmarking sites. Image: ShareThis.com)

Additional Sites, RSS Aggregators, Etc.

There are a number of online platforms and RSS aggregators that can act as secondary-level traffic generation sources. Some are free or provide free accounts, and some are more suitable for enterprise-level applications.

For example, here is a content aggregator that lets you add a feed from your site …

RebelMouse

RebelMouse - Distribute your content to social networks

(RebelMouse)

RebelMouse is a news aggregator for your RSS feeds and social profiles. Your content is displayed in a Pinterest-like format and users can follow your own RebelMouse account.

Tip

There are various sites and platforms you can add to your own traffic blueprint. Please contact us if you need assistance exploring some of these, or to discuss a strategy to suit your needs.

After you have configured your server settings and set up accounts with external sites, it’s time to configure WordPress.

WordPress Traffic Configuration

The first step in configuring your WordPress site for traffic is to ensure that your global settings have been correctly set up.

Let’s go over some key areas.

WordPress Settings

By default, WordPress includes a Settings section that allows you to set up your site’s main settings …

WordPress dashboard menu - Settings

(WordPress menu – Settings)

General Settings

Sections like Site Title and Tagline can influence your site’s SEO, search results, etc …

WordPress Settings - General Settings Section

(Settings Menu – General Settings)

Writing

The Writing Settings section contains an important and frequently overlooked traffic notification system …

WordPress Settings - Writing Settings Section

(Settings Menu – Writing Settings Area)

As stated in this section,

When you publish a new post, WordPress automatically notifies the following site update services …

Unless you or your webmaster have purposely configured your settings to prevent search engines from indexing your site – see next section, then your site will automatically notify the list of update services entered into the Update Services text area

By default, when WordPress is installed, only one service is listed …

Writing Settings - Update Services

(Update Services – A Powerful Traffic Feature Of WordPress)

You can notify dozens of update services automatically – just add a list of update services to this section …

Notify dozens of update services automatically!

(You can notify dozens of update services automatically with WordPress!)

Useful Info

Download A Comprehensive List Of Ping Services For Your WordPress Site!

Click the link below to download a comprehensive list of reliable and authoritative ping services for your WordPress site or blog:

Download A List Of Ping Services For Your WordPress Site

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Note: If you need help setting up the list of ping services on your site, we recommend using a professional web services provider. You can find professional WordPress service providers in our WordPress Services Directory.

Reading

This section affects how visitors will see your content when they visit your home page and blog pages.

The syndication settings on this page can influence traffic. For example, choosing to display the full content vs a summary of your post, affects how your content displays to users in RSS readers and blog post digests, and could play a part in someone’s choice to explore your content further, and whether or not they will visit your blog to read the rest of the content from summaries, or read the content in full without the need to click through to your site.

The main setting in this section as far as traffic is concerned is whether the Search Engine Visibility check box is ticked or not.

Typically, you want to encourage search engines to visit your site. Leaving this box unchecked enables your site to automatically notify various update services whenever a new post gets published (see Writing Settings above). Unless you have a specific reason why search engines should not visit your site, do not check this box …

WordPress Settings - Reading Settings

(Global Settings – Reading Settings Screen)

Discussion

Although this section is mostly concerned with how users engage with content on your site, you have the option to allow notifications to sites linked to from your articles, and to allow link notifications from other blogs (pingbacks and trackbacks). This can work for you, but it can also drive bad traffic in the form of SPAM comments …

Global Settings - Discussion Settings Section

(WordPress Settings – Discussion Settings Section)

Permalink Settings

Your Permalink settings allow you to create search engine-friendly URLs …

Settings Menu - Permalinks

(Settings Menu – Permalinks)

Here are some of the options for configuring your search-friendly URLS …

Configuring SEO-friendly URLs

(Configuring search-friendly URLS)

We have created a detailed tutorial about using permalinks here: How To Set Up Your WordPress Permalinks

WordPress Traffic Plugin Settings – Configuration

WordPress provides users with thousands of plugins that help to add just about every type of functionality to your website, including traffic generation.

Here are examples of plugin categories and plugins that can help drive more visitors to your site

WordPress Security Plugins – Blog Defender

Once again, it’s important to configure your WordPress site for handling both good traffic and bad traffic. No site is completely safe from a cyber-attack.

WordPress Security Plugins help prevent bad traffic from causing your website harm(Security Plugins help prevent bad traffic from harming your web presence)

Security plugins like Blog Defender help to make your website invisible to attacks from hackers and bots.

More information:

WordPress SEO Plugins – Yoast SEO

SEO plugins help drive traffic by making your web pages easily indexable …

WP Plugins For SEO - Yoast SEO

(WP SEO Plugin – Yoast SEO)

A plugin like Yoast SEO can significantly improve your SEO. When properly configured, this plugin not only makes your web pages easier for search engines like Google and Bing to find, crawl and index, it also gives you control over how your content is displayed to Google’s search results and social media pages, e.g. Twitter, Facebook, and Google+.

WordPress Social Plugins

Allowing visitors to share your content online can help drive significant traffic to your site, especially if you provide content that adds value to readers.

WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins

(You can add social sharing features to your site easily with WordPress plugins)

There are loads of social sharing plugins available for WordPress users.

Many social plugins allow you to select which sites visitors can share your content to, embed social buttons into your content, set up custom post messages, display/hide share counters (e.g. number of shares), etc. Some social share plugins even allow you to set up protected content areas on your pages which visitors can unlock by linking or tweeting your page.

Configuring Settings – WP Themes

As well as configuring various plugins, many WordPress themes also include features that help you drive more traffic to your site.

For example, as well as options and settings for configuring the design and layout of your site, some themes also give you built-in options for improving search optimization and site linking structure for faster indexing, easily add analytics, social sharing buttons, etc …

Many themes can be configured for improved traffic results

(Many themes allow you to configure settings and options for better traffic results)

With many WordPress themes, adding social sharing features to your site is as easy as clicking a couple of buttons to configure your options and enable the function …

Many WordPress themes provide built-in social sharing features that can be easily enabled on with the click of a button

(Many WordPress themes have built-in social sharing features that can be easily enabled on with the click of a button)

WordPress Traffic Configuration – Other Features

Last but not least in the WordPress traffic system configuration process, are the areas that need to be set up outside of the global settings.

These include the following:

Legal Web Pages

Once again, when preparing your site for a growth in traffic, it’s important to plan not only for how to handle good and bad traffic but also for all the situations that can hurt your business as more and more people start finding and visiting your website.

If you are making money online (or plan to), you need to ensure that your site stays compliant with all legal requirements.

Is Your Website Compliant?(Is Your Website Compliant?)

We have created a detailed article on adding legal pages to WordPress here:

WordPress Tags And Categories

WordPress post tags & post categories help to improve your site’s search engine optimization, which improves traffic.

Categories help to improve your site's search optimization, which helps you get more traffic.

(WordPress categories help improve traffic by improving your site’s SEO.)

As we strongly recommend in this article, it’s best to discuss and set up your site’s post categories and tags during the Website Planning Process.

In the configuration phase, you will want to review and make sure that your site’s post tags and categories have been set up correctly to deliver optimal benefits and results.

Add A Site Map

A visitor site map that lists all of your pages and posts is not only a useful navigation tool for users, it can also help external sites find more of your website content …

(Site Map - great for visitors and beneficial for web traffic too!)

(A site map is not just great for visitors, but for traffic too!)

Important

Note: An HTML site map and an XML sitemap are different things. Although search engines like Google will index your pages just from an XML sitemap (which plugins like Yoast SEO will create for you – see earlier section), allowing visitors to find more pages on your site can result in increased traffic.

404 Page Not Found – A Source Of Lost Traffic Opportunities!

When visitors searching for your site enter the wrong URL into their browser or click on hyperlinks pointing to destinations on your website that no longer exist, they are greeted with a 404 error page …

A 404 Not Found Page

(Default WordPress 404 Page)

A 404 Not Found error page can be configured to redirect confused visitors to your functional web pages …

Configuring your 404 Error Page allows you to redirect traffic that may otherwise be lost.

(Configuring your 404 Not Found error page allows you to recover web traffic that may otherwise be lost.)

Practical Tip

Although a 404 error page can be set up in your web server, there are several plugins for WordPress that let you easily configure your 404 page from your WordPress admin area.

WordPress Traffic Automation System: Configuration Process – Summary

Once you have your website fully set up and expertly configured, all you have to do to attract more traffic is add content consistently.

The process of expertly configuring a WordPress site, however, is quite involved , requiring the configuration and integration of a number of different elements and web properties …

WP Traffic Blueprint - Configuration Checklist

(Traffic System – Configuration Checklist)

Info

The expertise required to perform the configuration stage of the traffic automation process typically takes many website professionals months to learn.

Once you have configured your WordPress site, the next step is to automate the aspects of the process that can be automated. This step is explained in the next section of our WordPress Traffic Blueprint series.

This is the end of Section Three

To read more, click on the link below:

WordPress Website Traffic Blueprint Part 3 - Discover How To Create An Automated Web Traffic Generation Machine With WordPress

Useful Information

This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business with a WordPress-powered website or blog and proven online marketing methods.

Would You Like To Get Notified When New Tutorials Get Published? Then Subscribe To WPCompendium.org!

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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