Welcome to Part 4 of our Web Traffic Blueprint article series, where we show you how to drive visitors automatically to your site using WordPress.
So far, here is what we have covered in this series:
In Part 1, we explain why using an expertly configured WordPress website or blog is the key to automating traffic to your website …
(With an expertly configured WordPress web site, all you have to do to begin bringing traffic is add fresh content on a regular basis!)
In Part 2, we looked at critical setup decisions. We helped you understand the best way to start if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your website has been built with WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we discuss the configuration phase.
In this step, we configure all the settings (hosting, WordPress and external) that affect your site’s ability to generate traffic automatically …
(In Part 3 you will configure all the settings that can affect your website’s traffic-getting ability)
In this section of the article series, we explain how to set up various plugins that can drive new traffic automatically to your site.
Why It Makes Sense To Automate Your Traffic Generation Process
Depending on which online marketing expert you listen to, you could end up trying to spend a couple of hours or more every day promoting your business on social media.
Most businesses simply lack the time, resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts recommend doing. If you were to spend hours posting updates on Twitter, LinkedIn, and Facebook in addition to writing articles for your website or blog, how would anything in your business ever get done?
(Keeping their business running is how most small business owners spend their working hours. Infographic source: National Federation Of Independent Businesses)
Small businesses spend most of their time just keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Marketing research conducted by email and social media marketing company Vertical Response found that:
- 43% of all businesses surveyed spent at least six hours per week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would most likely be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time every year marketing and promoting themselves online. Source: VerticalResponse.com)
As businesses spend more time promoting and marketing themselves online in order to compete and survive, this puts more and more pressure on businesses to focus their time on other areas …
(Businesses with limited time, resources, and budgets and many different areas to focus on require careful planning of their marketing strategy.)
Another thing to consider is that, in addition to spending time social media websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or LinkedIn. These sites can make decisions that can dramatically affect your business without first consulting you. Why invest so much time and effort building content on rented real estate? With WordPress (self-hosted), you can have complete control of your own virtual real estate and publish your content automatically to other websites.
Investing in automation to leverage time is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners and marketing managers, especially for those with limited time, resources, and budget. For example:
- Which channels do you invest more of your efforts, time, and budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Pinterest, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Web Traffic Generation Process With WordPress
What we’d like to share with you now, is a free, simple, and effective formula that allows you to automate the web traffic generation process with WordPress.
With this method, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should invest more of your time, efforts, and your budget on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat software, strategies, sites, and anything designed to flaunt or violate the policies and terms of service of services like Google, Pinterest, Facebook, etc..
(Automating your web traffic does not need to involve the use of black hat techniques!)
The focus of this article series is to show you how to automate your content distribution so you can leverage your time and efforts, and increase your exposure online to sites frequented by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that most small businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is to be strategic and work smart within your limitations.
So, instead of doing this …
(Posting content to individual channels is very time-consuming!)
Why not choose a smarter, time-saving strategy like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.
- Distribute content automatically to social media services and social bookmarking sites,
- Distribute content (and comments) automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your site as described in Part Two. Then, configure everything as explained in Part 3. Once all of this is in place, you then connect all of the dots with plugins such as the ones listed below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Blueprint – Traffic Generation Plugins
Let’s take a quick look at some examples of plugins that can help:
- Syndicate content to social media sites and social bookmarking websites
- Syndicate comments automatically to other blogs
- Distribute content via RSS to other websites
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, Google+ and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of useful features.
After installing Jetpack, connect the plugin to your WordPress.com account …
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack plugin – Publicize feature)
You can share your posts on Tumblr, Twitter, Facebook, LinkedIn, Google+, and more …
(Publicize your posts automatically to several social networks.)
After all of the settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account settings in your post publishing section.)
Now, as soon as you publish new content, it will automatically get shared on every account you have set up …
(As soon as new posts are published, they are automatically syndicated online.)
Go here to learn more about using this handy plugin: Jetpack
The native WordPress commenting feature lets your visitors interact with your web site, post new comments, reply to other users and participate in discussions as part of a community.
You can expand the WordPress built-in commenting feature using 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread your content around.
For example, with a WordPress plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a choice of backlinks if they like, +1, or tweet your post. This plugin will visit the comment author’s website while they are typing their comment and retrieve their latest blog posts, which can be included below their comment when they click the submit button.
(CommentLuv can help attract more comments and traffic and create more user engagement on your website.)
To learn more about this handy plugin, visit the plugin site:
(Social LinkMachine – WordPress content distribution plugin)
Social Link Machine is a set-and-forget plugin that lets you automatically syndicate and drip-feed content, build backlinks, include relevant videos and images, and social signals on auto-pilot …
(SocialLinkMachine – syndicate content automatically to many traffic-generating platforms)
With Social LinkMachine installed, you can automatically syndicate content to over 30 authority platforms, including:
- Social Bookmarking Platforms: e.g. Bitly, Linkagogo, Instapaper, Stumbleupon, etc.
- Web 2.0 Blogs: e.g. Livejournal, Overblog, Tribe, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing: e.g. Docdroid, Sendspace, etc.
To learn more about the benefits of using this handy plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution efforts), we have written a detailed article listing many social media tracking tools that are worth knowing about. For more information, go here:
The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Distribution Process – Summary
Once you have your website or blog and plugins fully set up and configured, all you have to do is post new content regularly to automatically start attracting traffic organically.
We have created an entire email training series aimed at helping you come up with limitless content ideas for posting to your web site:
Once you have configured your WordPress site, the next step is to optimize the process. This step is covered in the next article in our series.
This is the end of Part 4
To read the rest of this article, click here:
- Website Traffic Blueprint Part Five – Learn How To Turn Your WordPress Website Into An Automated Web Traffic Machine
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum