Are you planning to sell goods online?
WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also many excellent WordPress themes that you can use to easily set up and run your online store.
In this post, we’ll show you where to find some of the most beautiful and professionally-designed web templates for selling your products online with WordPress.
Best WP Themes For e-Commerce
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When searching for e-Commerce templates there are a few things you should keep in mind:
Theme Style
As well as searching for a beautiful and versatile theme for your online store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, electronics store, garden furniture, etc).
Functionality
In many cases, most of the eCommerce functionality in your web shop will come from the plugins you select to power your e-Commerce site.
As you will see, however, a number of themes also include built-in functionality that can improve your site’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.
This can include the ability to control your store’s theme colors without editing template code, toggle features on and off, reconfigure your store layout, manage sitewide advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart And Store Checkout Integration
Most professional WordPress eCommerce themes offer easy shopping cart & checkout integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start processing orders online without having to go through lengthy technical implementation processes or delays.
Responsive Theme Design
A responsive theme allows websites to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as across different devices (e.g. computers, iPads, smart phones, etc).
We have written a detailed post about the importance of choosing responsive themes here:
Theme Updates And Support
If you are planning to sell products or services online, there are many unexpected things that can happen with the online shopping process itself. The last thing you want to go through when dealing with unhappy or even angry and abusive customers is to be using a theme that has serious issues and you can’t get a timely reply from the theme developer to get the problem resolved.
For this reason, we highly recommend that you carefully consider using WordPress themes that offer support and regular updates when searching for a theme for your webstore. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free website template.
With the above in mind, let’s now turn our attention to some of the website templates you can use to set up a web shop that will keep people buying products from your website:
Free eCommerce Themes For WordPress
Virtue Free Theme For e-Commerce

Virtue Free theme is a great theme for web commerce sites. Even though there is a paid version available that includes many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is fully loaded with loads of premium options and is also highly customizable.
Virtue also features a clean, modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking shop online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your products). The versatile design of the Virtue theme is perfect for any kind of e-Commerce business, webstore, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring CSS knowledge.
- Translation-ready. Virtue comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.
Go here for more information: Virtue Free WP eCommerce Theme
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FabThemes

Fabthemes provides web users with many cool and premium quality WordPress themes for eCommerce for free.
Fabthemes are built with a built-in Options panel that lets users adjust and configure various theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to free themes that work in a range of uses, Fabthemes provides a category of themes suitable for setting up web stores.
Go here for more information about the FabThemes range of e-Commerce free themes like “Cartel“, “Viper” and “Zenshop“, visit their site: FabThemes Free eCommerce Themes For WordPress
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WordPress.org
One of the best places to find free e-Commerce themes for WordPress is the free directory of WP themes at WordPress.org.

You can browse all of the free eCommerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free eCommerce themes for WordPress is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Find free WP themes for e-Commerce here: WordPress.org
Now that you know where to find loads of great free themes for eCommerce, let’s take a look at premium e-Commerce themes for WordPress.
Paid e-Commerce Themes For WordPress
Below are some of the best places on the net where you can find professionally-designed themes for selling online with WordPress, as well as some great WordPress e-Commerce themes we recommend:
StoreFront Themes For WP
Storefront Themes offer users many stunning themes you can use to set up professional e-Commerce stores …
Click Here To Browse All StoreFront Themes …
StoreFront e-Commerce themes provide great tech support and feature fully responsive design …

The collection of responsive StoreFront eCommerce themes is also completely customizable, providing users with a rich content browsing experience …

To view all StoreFront themes go here: StoreFront Themes For WordPress
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Elegant Premium eCommerce WP Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and come with loads of powerful features such as shortcodes, page templates and theme options that give users, including complete control over their sites, plus great tech support from an experienced and dedicated support team …

Click Here To Browse Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore provides an elegant theme for selling products online. This theme is simple to configure and integrates easily with some of the most popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all popular web browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colours …

For more details about this theme visit this site: eStore
Boutique

The Boutique e-Commerce Theme lets you integrate with some of the most popular eCommerce plugins available, allowing you to use your favorite system without experiencing conflicts.
To learn more about this theme go here: Boutique eCommerce Theme
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Like all Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside your WP dashboard as soon as the theme is activated …

The ePanel theme options panel allows you to easily control your site without modifying the underlying web code. ePanel allows you to toggle features on and off, reconfigure your store layout easily, manage sitewide advertisements, search engine optimization for product names, categories and descriptions, shortcodes and more.
One of the other benefits of choosing Elegant Themes apart from all the beautiful themes they design is that they offer a range of plans that let you access all themes in their collection for one low yearly price.
To browse all Elegant themes go here: Elegant WordPress eCommerce Themes
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WooCommerce For WP
WooThemes are one of the leading providers of eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WordPress themes you can choose to build your webstore.
Click Here To Browse WooCommerce Themes …
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ThemeForest – WordPress eCommerce Themes
Theme Forest is an online theme marketplace where you can search for loads of professionally designed WordPress themes and buy quality WordPress themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity WP Theme
Simplicity is an elegant and flexible WordPress e-Commerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details about this theme visit this site: Simplicity Theme For WordPress
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for eCommerce designed for use in corporate websites and eCommerce ventures. This theme can be used for small to large business setups, and online stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this theme can be used in a range of different business and e-Commerce projects.
For more details about this theme visit this site: VintageStyle Theme For WordPress
SmartShop e-Commerce WP Theme
SmartShop is a very clean and responsive e-Commerce theme for WordPress and shopping cart stores.
This web template is fully compatible with the WooCommerce System.
For more details about this theme visit this site: ThemeForest WP Themes – SmartShop
Lathika eCommerce WordPress Theme
Lathika is a responsive theme for eCommerce designed specifically for use with the JigoShop plugin …

JigoShop is a WordPress e-Commerce plugin.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika
MeariShop
MeariShop is a clean and flexible theme for doing e-Commerce with WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – it is well suited for beginners with no coding knowledge and developers alike.
To learn more about this theme visit this site: MeariShop
In addition to the above themes, you can find hundreds of WP eCommerce themes listed on the ThemeForest directory simply by visiting the site and searching through their WordPress > eCommerce category …

Click Here To Browse All ThemeForest Themes …
As you can see, there is no reason why a WordPress-based webstore can’t give you the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope the above has inspired you to set up a WordPress-based store online.
To learn where to find more great premium WP themes see this post:
Finding The Best Premium And Free WordPress Templates Online
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