Are you planning to sell products or services online?
WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also hundreds of great WordPress web templates that you can choose from to easily set up and run your online store.
In this article, we’ll show you where to find some of the most professionally-designed and inexpensive themes for setting up a WordPress-based online store.
Find Beautiful eCommerce Themes For Selling With WordPress
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When looking for pre-made themes for e-Commerce there are a number of things you should keep in mind:
Style
As well as searching for a versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, selling electronic goods online, garden furniture, etc).
Full e-Commerce Functionality
In many cases, most of the eCommerce functionality in your online shop will come from the plugins you decide to install to power your e-Commerce site.
As you will see, however, a number of e-Commerce themes also have built-in functionality that can improve your site’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install extra plugins.
This can include settings that allow you to control your site’s theme colors without modifying code, toggle theme features on and off, adjust your store layout, manage sitewide advertising banners, optimizing product names, categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart Setup
Most professional-quality e-Commerce themes offer easy cart setup & store checkout integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start taking orders online sooner.
Responsive Theme
A responsive theme enables a website to automatically readjust the web layout to display smoothly over different monitor sizes and screen resolutions, as well as across different platforms.
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
Theme Updates And Support
If you plan to sell products or services online, there are many unexpected things that can turn into problems with the e-Commerce process itself. The last thing you want to experience when dealing with problems and upset or even angry customers is to be using an outdated theme that is giving you and your customers a headache and you can’t get a timely reply from the theme developer to get the support you desperately need.
For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a template for your web store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free website template.
With the above in mind, let’s now turn our attention to various WordPress templates you can use to set up a web store that will keep visitors coming back to buy products from your website:
Free WordPress e-Commerce Themes
Virtue Free WP eCommerce Theme

Virtue is a great theme for simple eCommerce. Even though there is a paid of the theme available that includes premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is fully loaded with tons of great features and is also easy to customize.
Virtue Free theme also features a simple, clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking online store.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to display your work). The versatile design of the Virtue theme is perfect for any kind of e-Commerce business site, shop online, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. The Virtue theme comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell products to a global audience.
Go here for more information: Virtue
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FabThemes Free WP Themes For eCommerce

Fabthemes provides WordPress users with many elegant and premium quality WordPress themes for eCommerce for free.
Fabthemes are built with a built-in Options panel that lets users change and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
In addition to creating free WordPress themes that suit a wide range of uses, Fabthemes provides themes suitable for setting up eCommerce stores.
For more information about the FabThemes range of eCommerce themes like “iShop“, “Viper” and “Xenastore“, visit their site: FabThemes
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WordPress.org Free e-Commerce Themes For WordPress
One of the best places to look for free e-Commerce themes for WordPress is the free directory of themes at WordPress.org.

You can browse free e-Commerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to find free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes page …

Browse hundreds of free WP themes for eCommerce here: WordPress.org Free WP Theme Directory
Now that you know where to go for great free WordPress themes for e-Commerce, let’s take a look at paid e-Commerce themes for WordPress.
Paid eCommerce Themes For WordPress
Below are some of the best places on the net where you can find great professionally-designed website templates for selling products or services online with WordPress, as well as some great WordPress e-Commerce themes we recommend:
StoreFront Premium eCommerce WP Themes
Storefront Themes sell many beautiful WordPress themes for selling products online …
Click Here To View All StoreFront Themes …
StoreFront themes for eCommerce provide great support and feature responsive design …

The collection of responsive StoreFront e-Commerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

To browse all StoreFront themes go here: StoreFront e-Commerce WordPress Themes
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Elegant Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and provide many advanced features such as shortcodes, page templates and theme options that give users, including complete control over their sites, plus excellent tech support from an experienced and dedicated support staff …

Click Here To Browse All Elegant Themes …
Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore provides an elegant theme for setting up an online store. This theme is simple to configure and integrates easily with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the popular browsers and providing localized support for easy translation, the eStore theme is available in a range of unique colours …

To learn more about this theme visit this site: eStore WordPress Theme
Boutique Theme For WordPress

The Boutique Theme For WordPress enables you to integrate your online store with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.
To learn more about this theme visit this site: Boutique
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Like all other Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside the WordPress dashboard as soon as the theme is activated …

The ePanel theme options panel lets you control your website without modifying the underlying web code. With ePanel you can toggle theme features on and off, reconfigure your store layout easily, manage your advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from all the beautiful themes they make available is that their business model is built around giving you complete access to their entire theme collection for one low yearly price.
For more details go here: Elegant
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WooCommerce
WooThemes are one of the leading providers of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your store online.
Click Here To Browse All WooThemes For eCommerce …
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ThemeForest
Theme Forest is an online marketplace where you can find many professionally designed WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WP Theme
Simplicity is an elegant and flexible eCommerce web template for WordPress that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
For more details go here: Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant e-Commerce web template for WordPress designed for corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online stores.
Supported with custom templates, widgets, shortcodes, and customization options, this WP theme suits a range of business and e-Commerce projects.
To learn more about this theme visit this site: VintageStyle Theme For WP
SmartShop
SmartShop is a very clean and responsive theme for doing e-Commerce with WordPress and shopping cart websites.
This theme is fully compatible with the WooCommerce System.
For more details about this theme visit this site: SmartShop eCommerce WordPress Theme
Lathika
Lathika is a responsive WordPress eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop is an e-Commerce plugin for WordPress.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
For more details go here: Lathika Theme For WordPress
MeariShop e-Commerce WordPress Theme
MeariShop is a clean and flexible WP theme for eCommerce that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – this theme is well suited for new website owners with no coding knowledge and web developers.
For more details go here: MeariShop Theme For WP
In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace simply by visiting the site and choosing the WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is no reason why your WordPress-based webstore can’t give your business the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope this article has inspired you to search for the right eCommerce theme to consider setting up a WP-based store online.
To learn where to find more great paid themes see this article:
How To Find The Best Paid And Free WordPress Web Themes For Your Business Online
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