Do you plan to sell goods online?
WordPress developers not only make great e-Commerce plugins available to users, but there are also hundreds of excellent WordPress website templates that let you easily set up and run your store online.
In this blog post, we’ll show you where to find some of the most professionally-designed and inexpensive themes to set up a WordPress-based online store.
Beautiful WP Themes For e-Commerce
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When looking for e-Commerce web templates there are some things you should keep in mind:
Theme Style
As well as searching for a beautiful theme for your online shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, selling electronic products online, floral design, etc).
Functionality
In many cases, much of the eCommerce functionality in your online store will come from the plugins you choose to power your e-Commerce site.
As you will see, however, some themes also come with built-in functionality that can enhance your site’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.
This can include the ability to easily control your store’s theme colors without editing the underlying web code, toggle features on and off, reconfigure your store layout at the click of a button, manage your advertising banners, optimizing product names, categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart And Store Checkout Integration
Most professional e-Commerce themes provide easy cart & store integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin taking orders online sooner.
Responsive Theme Design
A responsive theme enables websites to automatically reconfigure the layout to display smoothly over different screen sizes and resolutions, as well as across different devices (e.g. laptops, tablets, cell phones, etc).
We have written a detailed article about the importance of choosing WordPress themes with responsive design here:
Theme Updates & Support
If you are planning to sell products or services online, there are many unplanned things that can go wrong with the online selling process itself. The last thing you want to have to go through when dealing with annoyed or even angry customers is to be using an outdated theme that is creating conflicts and you can’t get the theme developer to get the support you desperately need.
For this reason, we strongly recommend that you carefully consider using WP themes that offer support and regular updates when searching for a template for your webstore. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With these points in mind, let’s take a look now at a number of web templates you can use to set up an online shop that will keep clients coming back to buy products from your website:
Free WordPress Themes For e-Commerce
Virtue Free WordPress eCommerce Theme

Virtue by Kadence Themes is a versatile theme for WordPress. Even though there is a paid of the theme available that offers a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already fully loaded with many useful premium options and is also easy to customize.
This theme also features a clean, modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking webstore.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to display your items). The versatile design of this theme is ideal for any kind of e-Commerce business, webstore, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and modify the look of your site without requiring CSS knowledge.
- Translation-ready. Virtue Free comes with built-in support for Russian, Italian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a global audience.
Go here for more information: Virtue Free WP e-Commerce Theme
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FabThemes WordPress eCommerce Themes

Fabthemes makes available many stylish and premium quality WordPress themes for free.
All themes come with a built-in Options panel that lets you change and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
In addition to developing free themes that work in a wide range of applications, Fabthemes provides themes suitable for setting up online stores.
For more information about the FabThemes range of e-Commerce free themes like “iShop“, “eBuy” and “Zenshop“, visit their site: FabThemes Free WP Themes For e-Commerce
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WordPress.org Free Themes For e-Commerce
One of the best places to find free themes for eCommerce is the free repository of WP themes at WordPress.org.

You can browse all of the free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to search for free themes for e-Commerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes page …

Search for free themes for e-Commerce here: WordPress.org Free eCommerce Themes For WordPress
Now that you know where to browse loads of great free themes for eCommerce, let’s take a look at premium eCommerce themes for WordPress.
Paid WordPress Themes For eCommerce
Below are some of the best places on the net where you can find many beautiful and professional themes for setting up a WordPress-based store online, as well as some great WP eCommerce themes we recommend:
StoreFront
Storefront Themes have many elegant WP themes for setting up eCommerce shops …
Click Here To Browse All StoreFront Themes …
StoreFront eCommerce themes provide great customer support and feature fully responsive design …

The collection of responsive StoreFront eCommerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront
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Elegant – WP eCommerce Themes
Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and are designed with loads of advanced features such as shortcodes, page templates and theme options that give website owners, including full control over their website, plus top-notch tech support from an experienced and dedicated support staff …

Click Here To Browse Elegant Themes …
Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore WordPress Theme

eStore offers an elegant theme for selling products online. The theme is very simple to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all popular web browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colors …

To learn more about this theme go here: eStore eCommerce WordPress Theme
Boutique

Boutique allows you to integrate your webstore with some of the most popular WordPress eCommerce plugins available, allowing you to use your favorite system without experiencing conflicts.
For more details go here: Boutique e-Commerce WordPress Theme
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Like all other Elegant themes in the catalog, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside the WordPress dashboard the moment you activate the theme …

The ePanel theme options panel lets you easily control your without modifying code. ePanel allows you to toggle theme features on and off, adjust your store layout at the click of a button, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other benefits of choosing themes from Elegant Themes apart from all of the beautiful themes they design is that their business model is built around giving you access to their entire theme collection for one low annual fee.
To view all Elegant themes go here: Elegant WordPress eCommerce Themes
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WooThemes eCommerce WordPress Themes
WooThemes offer one of the largest collections of themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your webstore.
Click Here To Browse WooCommerce Themes From WooThemes …
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ThemeForest Themes For WordPress
Theme Forest is an online marketplace where you can browse loads of professionally designed WordPress themes and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WP Theme
Simplicity is an elegant and flexible theme for doing e-Commerce with WordPress that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme visit this site: Simplicity
VintageStyle WP Theme
VintageStyle eCommerce theme is a clean and elegant theme for doing e-Commerce with WordPress designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online stores.
Supported with custom templates, widgets, shortcodes, and customization options, this theme suits a range of different business and e-Commerce projects.
For more details about this theme go here: VintageStyle Theme For WordPress
SmartShop
SmartShop is a very clean and responsive e-Commerce theme and shopping cart webstores.
This theme is also fully compatible with the WooCommerce System.
To learn more about this theme go here: SmartShop
Lathika WordPress Theme
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is a WP plugin for eCommerce.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika
MeariShop
MeariShop is a clean and flexible WP eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – it is ideal for both beginners with no coding knowledge and developers alike.
For more details about this theme visit this site: MeariShop eCommerce WordPress Theme
In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed on the ThemeForest directory just by searching through their WordPress > eCommerce category …

Click Here To Browse All ThemeForest Themes …
As you can see, there is no reason at all why your WordPress-based online shop can’t have the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope the above post has inspired you to sell online with WordPress.
To learn where to find more great responsive themes see this article:
How To Find The Best Paid And Free WordPress Themes For Your Business Online
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