Are you planning to set up a web store?
WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also many great web templates for WordPress that you can use to easily set up and run your store online.
In this blog post, we’ll show you where to find many professionally-designed and inexpensive website templates for selling your products online with WordPress.
Best WordPress Web Templates For e-Commerce
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When looking for e-Commerce templates there are some points you should keep in mind:
Style
As well as looking for a versatile theme for your web shop, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion accessories, electronics store, floral design, etc).
Full Functionality
In many cases, most of the e-Commerce functionality in your online shop will come from the WP plugins you choose to power your eCommerce store.
As you will see, however, a number of eCommerce themes also come with additional options that can enhance your site’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.
This can include settings that allow you to control your website’s theme colors without editing the underlying web code, toggle theme features on and off, adjust your layout easily, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart & Store Integration
Most professional-quality WordPress eCommerce themes offer easy cart integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin taking orders online without having to go through complicated technical implementation processes or delays.
Responsive Design Layout
A responsive theme enables websites to automatically reconfigure the layout to display smoothly across different monitor sizes and screen resolutions, as well as different devices (e.g. PCs, iPads, smart phones, etc).
We have written a detailed post about the importance of choosing themes with responsive design here:
Theme Support
If you plan to sell products or services online, there are many unplanned things that can go wrong with the eCommerce process itself. The last thing you want to have to go through when dealing with complaints from frustrated or even angry customers is to be using an outdated theme that is creating conflicts and you can’t get access to the theme developer to get the problem fixed.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when looking for a template for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.
With the above in mind, let’s now turn our attention to a number of WordPress website templates you can use to set up a web store that will keep people buying products from your website:
Free WordPress Themes For e-Commerce
Virtue

Virtue is a versatile theme for a simple web commerce store. Even though there is a premium of the theme available that offers additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option comes already fully pre-loaded with many useful premium options and is also highly customizable.
Virtue Free theme also features a simple, clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to build an awesome online store.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your items). The versatile design of this theme is ideally-suited for any kind of e-Commerce business, webstore, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the design of your site without requiring CSS knowledge.
- Translation-enabled. This theme comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell your products to a global customer base.
For more information go here: Virtue
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FabThemes WP eCommerce Themes

Fabthemes makes available many stylish and premium quality WordPress themes for e-Commerce for free.
All themes are built with a built-in Options panel that lets users change and configure various theme options and settings. They also do not encrypt theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.
As well as creating free themes that suit a range of uses, Fabthemes provides themes suitable for setting up online stores.
Go here for more information about their range of eCommerce free themes like “Cartel“, “eBuy” and “Zenshop“, visit their site: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org Free WordPress Themes For eCommerce
One of the best places to look for free eCommerce themes for WordPress is the free theme directory at WordPress.org.

You can browse all of the free WP themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free themes for eCommerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes area …

Search for free themes for e-Commerce here: WordPress.org Free Themes For e-Commerce
Now that you know where to many great free eCommerce themes for WordPress, let’s take a look at paid e-Commerce themes for WordPress.
Premium e-Commerce Themes For WordPress
Below are some of the best places on the net where you can go to find professional themes for setting up a WP-based online store, as well as some great WP eCommerce themes we recommend:
StoreFront Themes For WordPress
Storefront Themes offer users many beautiful WP themes for selling products online …
Click Here To Browse StoreFront Themes …
StoreFront themes for e-Commerce provide great technical support and feature responsive design …

The collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

To view all StoreFront themes go here: StoreFront WordPress eCommerce Themes
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Elegant Premium eCommerce WordPress Themes
Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and are designed with many advanced features like shortcodes, page templates and theme options that give users, including complete control over their sites, plus excellent theme support from an experienced and dedicated team …

Click Here To View All Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore provides an elegant solution for setting up an online store. This theme is simple to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colors …

To learn more about this theme go here: eStore eCommerce WordPress Theme
Boutique e-Commerce Theme

The Boutique WordPress Theme was built to integrate your webstore with some of the most popular WordPress e-Commerce plugins available, allowing you to use your favorite solutions without any conflicts.
For more details about this theme go here: Boutique eCommerce WordPress Theme
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Like every other Elegant theme in the catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside the WordPress dashboard the moment the theme is activated …

The ePanel theme options panel lets you control your without modifying the underlying code. ePanel allows you to toggle features on and off, reconfigure your store layout easily, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other great benefits of choosing themes from Elegant Themes apart from the beautiful themes they make available is that Elegant Themes offer a range of plans that let you access all themes in their collection for one low yearly fee.
For more details go here: Elegant Themes For WordPress
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WooCommerce WP Themes
WooThemes is one of the most popular places you can go to browse for themes for WordPress-based eCommerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your webstore.
Click Here To Learn More About WooCommerce Themes …
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ThemeForest WordPress Themes
Theme Forest is an online theme marketplace where you can access many professionally designed WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant WP eCommerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
For more details about this theme visit this site: Simplicity WordPress Theme
VintageStyle WordPress Theme
VintageStyle eCommerce theme is a clean and elegant e-Commerce theme designed for corporate websites and eCommerce ventures. This theme is suitable for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and customization options, this theme can be used in a variety of business and e-Commerce projects.
For more details about this theme visit this site: VintageStyle e-Commerce WordPress Theme
SmartShop
SmartShop is a clean and responsive WP e-Commerce theme and shopping cart websites.
This web template is fully compatible with the WooCommerce System.
For more details go here: ThemeForest WordPress eCommerce Themes – SmartShop
Lathika
Lathika is a responsive theme for e-Commerce designed specifically for use with the JigoShop plugin …

JigoShop is a WP plugin for eCommerce.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme visit this site: Lathika WordPress Theme
MeariShop WP Theme
MeariShop is a clean and flexible theme for e-Commerce that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and web developers alike.
For more details visit this site: MeariShop
In addition to the themes shown above, you can browse hundreds of eCommerce themes for WordPress listed in the ThemeForest marketplace simply by choosing their WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …
As you can see, there is no reason at all why a WordPress-based webstore shouldn’t have the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope the above has inspired you to search for the right eCommerce theme to sell products or services online with WordPress.
To learn more about the differences between free themes and paid themes, see this article:
Where To Find Great Paid And Free Responsive WordPress Templates Online
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