Are you planning to set up a web store?
WordPress developers not only make great plugins for e-Commerce available to WordPress users, but there are also lots of great WordPress themes that you can choose from to easily set up and run your online store.
In this blog post, we’ll show you where to find many beautiful and inexpensive themes for selling your products or services online with WordPress.
Best WP Web Templates For e-Commerce
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When searching for eCommerce web templates there are some things to keep in mind:
Template Style
As well as looking for a versatile theme for your web store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, electronics store, art store, etc).
e-Commerce Functionality
In many cases, most of the eCommerce functionality in your web shop will come from the plugins you choose to power your eCommerce store.
As you will see, however, a number of eCommerce themes also have built-in functionality that can enhance your store’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install additional plugins.
This can include options that allow you to easily control your website’s theme colors without modifying web code, toggle features on and off, reconfigure your store layout easily, manage sitewide advertisements, search engine optimization for product descriptions, shortcodes and more.
Easy Cart Setup
Most professional-quality WordPress e-Commerce themes provide easy cart setup and store checkout integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start processing orders online without undergoing complex technical implementation processes or delays.
Responsive Design Layout
A responsive theme allows a website to automatically resize to display smoothly across different screen sizes and resolutions, as well as different devices (e.g. PCs, iPads, mobile phones, etc).
We have written a detailed post about the importance of choosing responsive themes here:
Theme Support
If you plan to sell products or services online, there are many unplanned things that can and probably will go wrong with the online selling process itself. The last thing you want to experience when dealing with complaints from irritable or even angry and abusive customers is to be using a theme that has bugs and you can’t get a timely reply from the theme developer to get the problem resolved.
For this reason, we highly recommend that you carefully consider using WordPress themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free template.
With the above in mind, let’s now take a look at various WordPress website templates you can use to set up a web store that will keep customers coming back to buy products from your website:
Free e-Commerce Themes For WordPress
Virtue Free e-Commerce Theme For WordPress

Virtue Free theme is a versatile theme for WordPress. Even though there is a premium version available that includes many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is loaded with a ton of great features and is also highly customizable.
This theme also features a clean modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with all the tools you need to build an awesome shop online.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to showcase your items). The versatile design of this theme is ideal for any kind of e-Commerce business, web shop, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. This theme comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell your products to a global customer base.
For more information go here: Virtue Free e-Commerce Theme For WordPress
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FabThemes Free e-Commerce Themes For WordPress

Fabthemes makes available many elegant and premium quality WordPress themes for free.
All themes come with a built-in Options panel that lets users change and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
As well as creating free themes that work in a wide range of other uses, Fabthemes provides a category of themes suitable for setting up web stores.
For more information about their range of eCommerce free themes like “Cartel“, “Viper” and “Xenastore“, go here: FabThemes Free WordPress Themes For eCommerce
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WordPress.org
A great place to look for free WordPress themes for eCommerce is the free repository of themes at WordPress.org.

You can browse a list of free WordPress themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to search for free themes for eCommerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes section …

Look for free WordPress themes for eCommerce here: WordPress.org Free eCommerce Themes For WordPress
Now that you know where to many great free themes for eCommerce, let’s take a look at paid WordPress themes for eCommerce.
Premium eCommerce Themes For WordPress
Below are some of the best places on the net where you can find the best professional themes for selling products or services online with WordPress, as well as some great WordPress e-Commerce themes we recommend:
StoreFront Themes For WordPress eCommerce
Storefront Themes design stunning themes for selling your products online …
Click Here To Browse StoreFront Themes …
StoreFront eCommerce themes provide great tech support and feature responsive design …

The collection of responsive StoreFront eCommerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront Themes
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Elegant Themes For WordPress
Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and provide loads of powerful features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus top-notch tech support from an experienced and dedicated support team …

Click Here To View All Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore WordPress Theme

eStore provides an elegant theme for setting up an online store. This theme is simple to configure and offers integration options with some of the most popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the popular browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

To learn more about this theme visit this site: eStore eCommerce WordPress Theme
Boutique

Boutique allows you to integrate your e-Commerce store with some of the most popular eCommerce plugins available, allowing you to use your preferred solutions without any conflicts.
For more details go here: Boutique
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Like all Elegant themes in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside your WP dashboard as soon as you activate the theme …

The ePanel theme options panel allows you to control your web site without modifying code. With ePanel you can toggle theme features on and off, reconfigure your layout, manage your advertisements, optimizing product categories and descriptions for search engines, shortcodes and more.
One of the other benefits of choosing themes from Elegant Themes apart from all of the beautiful themes they design is that Elegant Themes offer a range of plans that let you access all of their themes for one low yearly price.
For more details go here: Elegant Themes For WordPress
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WooCommerce WordPress Themes
WooThemes provide dozens of eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your webstore.
Click Here To Browse All WooCommerce Themes …
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ThemeForest Themes
Theme Forest is an online theme marketplace where you can browse loads of premium eCommerce WordPress store templates and buy quality WordPress themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is an elegant and flexible theme for doing e-Commerce with WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details about this theme visit this site: Simplicity
VintageStyle e-Commerce WordPress Theme
VintageStyle eCommerce theme is a clean and elegant WordPress theme for e-Commerce designed for corporate websites and eCommerce ventures. This theme can also be used for small to large businesses, and online stores.
Supported with custom templates, widgets, short codes, and many other customization options, this theme suits a range of business and e-Commerce projects.
To learn more about this theme go here: ThemeForest WordPress Themes – VintageStyle
SmartShop
SmartShop is a clean and responsive WP eCommerce theme and shopping cart webstores.
This web template is also fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop eCommerce WordPress Theme
Lathika WP Theme
Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop is a plugin for doing e-Commerce with WordPress.
For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
For more details about this theme visit this site: Lathika eCommerce WordPress Theme
MeariShop e-Commerce WP Theme
MeariShop is a clean and flexible theme for eCommerce that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and modify any aspect of the theme – it is ideal for beginners with no coding knowledge and web developers.
For more details visit this site: ThemeForest WordPress Themes – MeariShop
In addition to the above themes, you can browse hundreds of WP eCommerce themes listed in the ThemeForest marketplace simply by visiting the site and choosing the WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is absolutely no reason why your WordPress-based webstore shouldn’t have the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope this post has inspired you to search for the right e-Commerce theme to sell online with WordPress.
To learn more about WordPress themes and the “pros” and “cons” of choosing free WP themes vs paid WP themes, see this post:
How To Find The Best Paid And Free Responsive WordPress Web Templates On The Net
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)






