Do you plan to set up a web store?
The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also lots of excellent WordPress themes that you can use to easily set up and run your online store.
In this blog post, we’ll show you where to find some of the most beautiful and inexpensive web templates for selling your products online with WordPress.
Best WordPress Website Templates For e-Commerce
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When searching for eCommerce WordPress themes here are a few points to keep in mind:
Theme Style
As well as searching for a beautiful theme for your web shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. fashion accessories, selling electronic goods online, gift store, etc).
Full eCommerce Functionality
In many cases, most of the e-Commerce functionality in your online store will come from the plugins you select to power your eCommerce site.
As you will see, however, some e-Commerce templates also include additional options that can improve your store’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring extra plugins.
This can include the ability to control your store’s overall color scheme without modifying the underlying template code, toggle theme features on and off, reconfigure your layout at the click of a button, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart Setup And Store Checkout Integration
Most professional eCommerce themes offer easy cart integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start taking orders online sooner.
Responsive Design Layout
A responsive theme enables websites to automatically reconfigure the layout to display smoothly over different screen sizes and resolutions, as well as across different devices (e.g. computers, tablets, smart phones, etc).
We have written a detailed post about the importance of choosing WP themes with responsive design here:
Support
If you are going to be selling products or services online, there are many unplanned things that can happen with the online shopping process itself. The last thing you want to go through when dealing with frustrated or even angry customers is to be using a theme that has serious issues and you can’t get someone to provide you with an urgent fix.
For this reason, we strongly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.
With the above points in mind, let’s turn our attention now to some of the WordPress templates you can use to set up a web store that will keep people coming back to buy products from your website:
Free WordPress eCommerce Themes
Virtue Free Theme For e-Commerce

Virtue Free theme by Kadence Themes is a versatile theme for a simple web commerce store. Even though there is a premium version available that offers many additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme comes already fully loaded with many great features and is also easy to customize.
Virtue also features a clean, modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to design a great-looking online store.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to show your work). The versatile design of the Virtue theme is perfect for any kind of e-Commerce business, shop online, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and easily modify the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. The Virtue theme comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell products to a worldwide customer base.
For more information about this theme, go here: Virtue Free Theme For e-Commerce
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FabThemes

Fabthemes provides web users with many stylish and premium quality WordPress themes for e-Commerce for free.
Fabthemes come with an Options panel that lets you adjust and configure a number of theme settings and options. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
In addition to developing free WordPress themes that work in a range of other uses, Fabthemes provides a category of themes suitable for setting up web stores.
Go here for more information about the FabThemes range of eCommerce themes like “iShop“, “Viper” and “Zenshop“, visit their site: FabThemes
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WordPress.org WP Themes Directory
One of the best places to look for free e-Commerce themes for WordPress is the free theme repository at WordPress.org.

You can browse a list of free WP themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to browse free WP themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Find free WordPress themes for e-Commerce here: WordPress.org
Now that you know where to many great free WordPress themes for eCommerce, let’s take a look at premium WordPress e-Commerce themes.
Premium WordPress eCommerce Themes
Below are some of the best places on the net where you can go to find great professional web templates for selling products online with WordPress, as well as some great WordPress eCommerce themes we recommend:
StoreFront WordPress Themes
Storefront Themes offer users a great range of amazing themes for selling products online …
Click Here To View StoreFront Themes …
StoreFront e-Commerce themes provide great technical support and feature responsive design …

The entire collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

To browse all StoreFront themes go here: StoreFront e-Commerce WordPress Themes
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Elegant
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and come with many advanced built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus great tech support from an experienced and dedicated support staff …

Click Here To View All Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore Theme For WordPress

eStore offers an elegant solution for selling products online. The theme is simple to configure and integrates easily with many popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major web browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

For more details visit this site: eStore
Boutique

Boutique was built to integrate your online store with some of the most popular e-Commerce plugins available, allowing you to use your favorite solutions without any conflicts.
For more details about this theme go here: Boutique eCommerce WordPress Theme
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Like all Elegant themes in the catalog, both the eStore eCommerce theme and the Boutique theme shown above come with a feature called “ePanel” that automatically appears inside the WP dashboard as soon as you activate the theme …

The ePanel theme options panel lets you control your website without editing the underlying code. With ePanel you can toggle theme features on and off, reconfigure your store layout easily, manage your advertising banners, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other benefits of using Elegant Themes apart from the beautiful themes they design is that they offer a range of plans that let you access all of their themes for one low yearly price.
To browse all Elegant themes go here: Elegant
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WooThemes WooCommerce WordPress Themes
WooThemes provide dozens of themes for WordPress-based eCommerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your store online.
Click Here To View All WooCommerce Themes From WooThemes …
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ThemeForest Themes For WordPress eCommerce
Theme Forest is an online marketplace where you can browse many professionally designed WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WP Theme
Simplicity is an elegant and flexible theme for doing e-Commerce with WordPress that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: ThemeForest WP Themes – Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for doing e-Commerce with WordPress designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online shops.
Supported with custom templates, widgets, short codes, and many other customization options, this theme can be used in a number of business and e-Commerce projects.
To learn more about this theme visit this site: VintageStyle
SmartShop
SmartShop is a very clean and responsive WordPress theme for eCommerce and shopping cart stores.
This theme is fully compatible with the WooCommerce System.
For more details about this theme visit this site: SmartShop e-Commerce WordPress Theme
Lathika e-Commerce WP Theme
Lathika is a responsive WordPress eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop is a WordPress eCommerce plugin.
For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme go here: Lathika
MeariShop Theme For WordPress
MeariShop is a clean and flexible WordPress eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – it is ideal for new website owners with no coding knowledge and web developers alike.
For more details go here: MeariShop WordPress Theme
In addition to the themes shown above, you can browse hundreds of WordPress eCommerce themes listed in the ThemeForest directory just by visiting the site and choosing their WordPress > eCommerce category …

Click Here To Browse All ThemeForest Themes …
As you can see, there is absolutely no reason why a WordPress-based online store can’t provide you with the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope the above has given you a number of choices to sell online with WordPress.
Learn where to find more great responsive themes for WordPress here:
How To Find The Best Paid And Free WordPress Web Templates On The Net
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