Do you plan to set up an online store?
The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also many great WordPress website templates that you can use to easily set up and run your store online.
In this blog post, we’ll show you where to find some of the most professionally-designed and beautiful website templates for selling your products or services online with WordPress.
Beautiful WP Themes For e-Commerce
![]()
When searching for eCommerce theme-based solutions here are a number of important things you should keep in mind:
Style
As well as finding a beautiful and versatile theme for your online shop, you will want the theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing accessories, electronics store, specialty items, etc).
Functionality
In many cases, much of the eCommerce functionality in your web store will come from the WP plugins used to power your eCommerce store.
As you will see, however, a number of themes also come with additional options and settings that can enhance your website’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your site’s theme colors without editing code, toggle features on and off, adjust your layout at the click of a button, manage sitewide advertising banners, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Shopping Cart & Store Checkout Integration
Most professional-quality e-Commerce themes provide easy cart setup & store checkout integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online without experiencing lengthy technical implementation processes or delays.
Responsive Theme Design
A responsive theme enables a website to automatically readjust screen size to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. computers, iPads, cell phones, etc).
We have written a detailed article about the importance of choosing responsive themes for WordPress here:
Support
If you are going to be selling products or services online, there are many unexpected things that can and probably will go wrong with the online shopping process itself. The last thing you want to have to go through when dealing with emails or support tickets upset or even angry and abusive customers is to be using an outdated theme that is causing errors and you can’t get the theme developer to get the support you desperately need.
For this reason, we highly encourage you to carefully consider using WordPress themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.
With these points in mind, let’s take a look now at some of the WordPress templates you can use to set up a webstore that will keep people coming back to buy products from your website:
Free eCommerce Themes For WordPress
Virtue Free WordPress Theme For eCommerce

Virtue is a versatile theme for eCommerce. Even though there is a premium of the theme available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option comes already loaded with loads of premium options and is also highly customizable.
Virtue Free theme also features a clean, modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue is WooCommerce-ready (see below) and comes with everything you need to build a great-looking webstore.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your work). The versatile design of this theme is perfect for any kind of e-Commerce business site, webstore, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. Virtue Free comes with built-in support for Russian, Italian and Spanish language files and can also be translated into any other language, allowing you to sell products to a worldwide customer base.
For more information go here: Virtue
***
FabThemes e-Commerce Themes

Fabthemes makes available many elegant and premium quality WordPress themes for eCommerce for free.
All themes are built with an Options panel that lets users adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
As well as free WP themes that work in a wide range of uses, Fabthemes provides themes suitable for setting up online stores.
For more information about their range of e-Commerce themes like “iShop“, “Viper” and “Xenastore“, go here: FabThemes Free WordPress Themes For eCommerce
***
WordPress.org
A great place to find free WP themes for eCommerce is the free theme directory at WordPress.org.

You can browse a list of free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free WordPress themes for eCommerce is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes page …

Find free WP themes for eCommerce here: WordPress.org Free WordPress Themes For e-Commerce
Now that you know where to go for great free e-Commerce themes for WordPress, let’s take a look at premium eCommerce themes for WordPress.
Paid WordPress Themes For e-Commerce
Below are some of the best places on the net where you can go to find great professionally-designed themes for selling products or services online with WordPress, as well as some great WP e-Commerce themes we recommend:
StoreFront e-Commerce Themes
Storefront Themes sell beautiful WP themes for setting up professional eCommerce shops …
Click Here To View All StoreFront Themes …
StoreFront themes for eCommerce provide great theme support and feature responsive design …

The entire collection of responsive StoreFront eCommerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

To view all StoreFront themes go here: StoreFront WordPress Themes
***
Elegant Themes For WordPress
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide loads of advanced features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus great tech support from an experienced and dedicated support team …

Click Here To View All Elegant Themes …
Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore provides an elegant theme for setting up an online store. This theme is very simple to configure and integrates easily with some of the most popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, eStore is available in a range of unique colors …

For more details about this theme go here: eStore
Boutique WP Theme

The Boutique WordPress Theme enables you to integrate with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.
For more details visit this site: Boutique
![]()
Like all other Elegant themes in the Theme collection, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside your WordPress dashboard as soon as the theme is activated …

The ePanel theme options panel allows you to control your without editing the underlying web code. With ePanel you can toggle theme features on and off, adjust your layout, global banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
An additional benefit of using Elegant Themes apart from all of the beautiful themes they design is that Elegant Themes offer a range of plans that let you access all of their themes for one low annual fee.
To view all Elegant themes go here: Elegant eCommerce WordPress Themes
***
WooThemes eCommerce Themes
WooThemes provide dozens of themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your webstore.
Click Here To Browse WooThemes For eCommerce …
***
ThemeForest – WordPress eCommerce Themes
Theme Forest is an online theme marketplace where you can search for loads of professionally designed WordPress themes and buy quality WordPress themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is an elegant and flexible WP e-Commerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme visit this site: Simplicity
VintageStyle WordPress Theme
VintageStyle eCommerce theme is a clean and elegant theme for doing eCommerce with WordPress designed for use in corporate websites and eCommerce ventures. This theme can be used for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, short codes, and many other customization options, this theme can be used in a variety of different business and e-Commerce projects.
To learn more about this theme visit this site: ThemeForest WP Themes – VintageStyle
SmartShop
SmartShop is a very clean and responsive e-Commerce theme and shopping cart stores.
This web template is fully compatible with the WooCommerce System.
For more details about this theme go here: SmartShop
Lathika e-Commerce WordPress Theme
Lathika is a responsive theme for eCommerce designed specifically to be used with the JigoShop plugin …

JigoShop is a WordPress e-Commerce plugin.
For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details visit this site: Lathika eCommerce WordPress Theme
MeariShop Theme For WP
MeariShop is a clean and flexible theme for doing eCommerce with WordPress that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and change any aspect of the theme – this theme is well suited for beginners with no coding knowledge and web developers.
To learn more about this theme go here: MeariShop e-Commerce WP Theme
In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed on ThemeForest just by visiting the site and searching through their WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is no reason at all why a WordPress-based webstore can’t provide your business with the same ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope the above post has inspired you to search for the right eCommerce theme to consider setting up a WordPress-based online store.
To learn more about the differences between free WP themes vs premium themes, see this post:
How To Find Great Free And Premium Responsive WordPress Templates Online
***
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie






