Do you plan to set up a web store?
The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also lots of excellent WordPress themes that let you easily set up and run your store online.
In this blog post, we’ll show you where to find many professionally-designed and beautiful themes for selling products online with WordPress.
Where To Find Great eCommerce Themes For WordPress
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When looking for pre-made WordPress themes for e-Commerce here are a few things to keep in mind:
Template Style
As well as looking for a versatile theme for your online store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, electronics store, flower shop, etc).
e-Commerce Functionality
In many cases, much of the e-Commerce functionality in your online shop will come from the WordPress plugins you choose to power your eCommerce store.
As you will see, however, some themes also come with built-in functionality that can enhance your site’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.
This can include options that allow you to control your store’s theme colors without modifying the underlying web code, toggle features on and off, adjust your store layout at the click of a button, manage advertisements, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Shopping Cart Setup
Most professional-quality e-Commerce themes offer easy cart integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start taking orders online without having to go through complex technical implementation processes or delays.
Responsive Theme Layout
A responsive theme enables websites to automatically readjust screen size to display smoothly across different screen sizes and resolutions, as well as different devices (e.g. laptops, tablets, smart phones, etc).
We have written a detailed article about the importance of choosing responsive themes here:
Support
If you plan to sell products or services online, there are many things that can turn into problems with the online selling process itself. The last thing you want to have to go through when dealing with emails disappointed or even angry customers is to be using a theme that is giving you and everyone else a headache and you can’t get a timely reply from the theme developer to provide you with an urgent fix.
For this reason, we strongly recommend that you carefully consider using themes that offer support and regular updates when searching for a theme for your webstore. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free template.
With the above in mind, let’s turn our attention now to some of the WordPress templates you can use to set up an online store that will keep people coming back to buy products from your website:
Free WordPress Themes For eCommerce
Virtue Free Theme For eCommerce

Virtue by Kadence Themes is versatile. Even though there is a premium version available that includes a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is already pre-loaded with many useful premium options and is also easy to customize.
Virtue Free theme also features a modern, clean design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to build an awesome online store.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to display your products). The versatile design of the Virtue theme is ideal for any kind of e-Commerce business site, shop online, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and modify the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. Virtue comes with built-in language support for Italian, Russian and Spanish and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.
Go here for more information: Virtue Free e-Commerce Theme For WordPress
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FabThemes WordPress eCommerce Themes

Fabthemes makes available many cool and premium quality WordPress themes for e-Commerce for free.
All themes are built with a built-in Options panel that lets users change and configure various theme options and settings. Also, they provide unencrypted theme footer files to help you feel confident about downloading and using safe theme files on your site.
In addition to creating free WP themes that suit a range of other uses, Fabthemes provides a category of themes suitable for setting up eCommerce stores.
For more information about their range of e-Commerce themes like “Cartel“, “eBuy” and “Zenshop“, go here: FabThemes Free eCommerce Themes For WordPress
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WordPress.org Free e-Commerce Themes For WordPress
One of the best places to browse hundreds of free e-Commerce themes for WordPress is the free WP theme repository at WordPress.org.

You can browse a list of free e-Commerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to browse free WordPress themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …

Search for free themes for e-Commerce here: WordPress.org Theme Directory
Now that you know where to many great free WordPress themes for eCommerce, let’s take a look at premium e-Commerce themes for WordPress.
Premium eCommerce Themes For WordPress
Below are some of the best places on the net where you can find many excellent and professionally-designed themes to set up a WordPress-based online store, as well as some great WP e-Commerce themes we recommend:
StoreFront Themes
Storefront Themes supply beautiful themes you can use to set up professional web stores …
Click Here To Browse StoreFront Themes …
StoreFront themes for e-Commerce provide great theme support and feature fully responsive design …

The collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich content browsing experience …

To browse all StoreFront themes go here: StoreFront Themes For WP
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Elegant Premium eCommerce Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and are designed with many powerful features like shortcodes, page templates and theme options that give users, including complete control over their sites, plus excellent customer support from an experienced and dedicated team …

Click Here To Browse All Elegant Themes …
Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant theme for selling products online. This theme is very simple to configure and offers integration options with some of the most popular and free e-Commerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the major web browsers and providing localized support for easy translation, eStore is available in a range of unique colours …

To learn more about this theme visit this site: eStore Theme For WordPress
Boutique

The Boutique eCommerce Theme lets you integrate your online store with some of the most popular e-Commerce plugins available, allowing you to use your favorite system without any conflicts.
To learn more about this theme visit this site: Boutique
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Like every other Elegant theme in the collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside the WordPress dashboard as soon as you activate the theme …

The ePanel theme options panel lets you control your without modifying web code. ePanel allows you to toggle theme features on and off, adjust your layout easily, banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from all of the beautiful themes they design is that their business model is built around letting you access their entire theme collection for one low yearly fee.
To browse all Elegant themes go here: Elegant eCommerce WordPress Themes
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WooCommerce
WooThemes offer one of the largest collections of themes for WordPress-based eCommerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your store online.
Click Here To Browse All WooCommerce Themes …
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ThemeForest Themes For WordPress eCommerce
Theme Forest is an online marketplace where you can find loads of premium eCommerce WordPress store templates and buy quality WordPress themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce WP Theme
Simplicity is an elegant and flexible theme for doing eCommerce with WordPress that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity e-Commerce WP Theme
VintageStyle e-Commerce Theme
VintageStyle eCommerce theme is a clean and elegant eCommerce theme designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a number of business and e-Commerce projects.
For more details about this theme go here: VintageStyle
SmartShop e-Commerce WordPress Theme
SmartShop is a clean and responsive theme for eCommerce and shopping cart websites.
This web template is fully compatible with the WooCommerce System.
To learn more about this theme visit this site: SmartShop
Lathika e-Commerce WP Theme
Lathika is a responsive theme for doing e-Commerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is a WordPress e-Commerce plugin.
For more details about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
For more details visit this site: Lathika eCommerce WordPress Theme
MeariShop
MeariShop is a clean and flexible eCommerce theme that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – it is well suited for both beginners with no coding knowledge and developers alike.
For more details about this theme visit this site: MeariShop Theme For WordPress
In addition to the themes shown above, you can find hundreds of WordPress eCommerce themes listed in the ThemeForest marketplace simply by visiting the site and choosing their WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is absolutely no reason at all why a WordPress-based webstore can’t provide your business with the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope the above has inspired you to set up a WordPress-based store online.
Learn where to find more great premium themes for WordPress here:
Finding The Best Paid And Free Responsive WordPress Web Themes For Your Site Or Blog
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)






