Do you plan to set up an online store?
The WordPress developer community not only makes great plugins for e-Commerce available to users, but there are also hundreds of excellent website templates for WordPress that let you easily set up and run your online store.
In this article, we’ll show you where to find some of the most beautiful and professionally-designed web templates for selling products online with WordPress.
Best WP Website Templates For e-Commerce
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When looking for eCommerce WP themes here are a number of points you should keep in mind:
Template Style
As well as looking for a beautiful theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, selling electronic products online, art store, etc).
Full e-Commerce Functionality
In many cases, most of the e-Commerce functionality in your online store will come from the plugins used to power your eCommerce store.
As you will see, however, a number of e-Commerce templates also have additional options and settings that can enhance your website’s e-Commerce capabilities and help you provide a better customer experience for your site visitors without requiring extra plugins.
This can include the ability to control your site’s overall color scheme without modifying the underlying code, toggle theme features on and off, adjust your store layout at the click of a button, manage your advertisements, search engine optimization for product descriptions, shortcodes and more.
Easy Cart Setup And Store Checkout Integration
Most professional e-Commerce themes offer easy shopping cart setup with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin processing orders online without having to go through complicated technical implementation processes or delays.
Responsive Theme Layout
A responsive theme enables a website to automatically resize to display smoothly across different screen sizes and resolutions, as well as different devices (e.g. PCs, tablets, cell phones, etc).
We have written a detailed article about the importance of choosing responsive WordPress themes here:
Support
If you are going to be selling products or services online, there are many unplanned things that can go wrong with the online selling process itself. The last thing you want to experience when dealing with problems and irritable or even angry and abusive customers is to be using an outdated theme that is causing problems and you can’t get a timely reply from the theme developer to get the issue resolved.
For this reason, we highly recommend that you carefully consider using WordPress themes that offer support and regular updates when searching for a template for your web store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.
With these points in mind, let’s focus our attention now on a number of themes you can use to set up a webstore that will keep visitors coming back to buy products from your website:
Free WordPress eCommerce Themes
Virtue e-Commerce Theme

Virtue Free theme is versatile. Even though there is a paid of the theme available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is already loaded with many useful great features and is also easy to customize.
Virtue also features a clean, modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to design an awesome web shop.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to show your items). The versatile design of this theme is perfect for any kind of e-Commerce business site, online store, portfolio or personal site.
- A powerful options panel where you can set things like your home layout, sliders, custom fonts, and customize the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. The Virtue theme comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell your products to a worldwide customer base.
For more information go here: Virtue Free e-Commerce Theme For WordPress
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FabThemes Free Themes For e-Commerce

Fabthemes provides WP users with many cool and premium quality WordPress themes for free.
Fabthemes come with a built-in Options panel that lets you adjust and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to creating free WP themes that suit a wide range of applications, Fabthemes provides a category of themes suitable for setting up web stores.
Go here for more information about their range of e-Commerce themes like “Cartel“, “eBuy” and “Zenshop“, go here: FabThemes WP e-Commerce Themes
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WordPress.org Free Themes For eCommerce
One of the best places to search for free themes for eCommerce is the free directory of WP themes at WordPress.org.

You can find free WordPress themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free themes for eCommerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …

Look for free WP themes for e-Commerce here: WordPress.org Theme Directory
Now that you know where to browse loads of great free e-Commerce themes for WordPress, let’s take a look at paid eCommerce themes for WordPress.
Paid WordPress eCommerce Themes
Below are some of the best places on the net where you can go to find beautiful and professional web templates for selling online with WordPress, as well as some great WP e-Commerce themes we recommend:
StoreFront WordPress eCommerce Themes
Storefront Themes make beautiful WP themes you can use to set up professional online shops …
Click Here To View StoreFront Themes …
StoreFront e-Commerce themes provide great customer support and feature responsive design …

The collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront Themes For WordPress
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Elegant Themes For WordPress
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and provide many advanced features such as shortcodes, page templates and theme options that give users, including complete control over their website, plus great theme support from an experienced and dedicated support staff …

Click Here To Browse Elegant Themes …
Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore e-Commerce Theme

eStore provides an elegant solution for selling products online. The theme is very easy to configure and offers integration options with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the major web browsers and providing localized support for easy translation, eStore comes in a range of unique colors …

For more details about this theme visit this site: eStore eCommerce WordPress Theme
Boutique

The Boutique WordPress Theme allows you to integrate your site with some of the most popular e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.
To learn more about this theme go here: Boutique e-Commerce Theme
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Like every other Elegant theme in the collection, both the eStore eCommerce theme and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside the WP dashboard the moment you activate the theme …

The ePanel theme options panel lets you control your web site without modifying the underlying template code. ePanel allows you to toggle features on and off, adjust your store layout easily, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from all the beautiful themes they design is that their business model is built around letting you access all of their themes for one low annual fee.
To browse all Elegant themes go here: Elegant eCommerce Themes
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WooCommerce For WP eCommerce
WooThemes offer many themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your store online.
Click Here To Learn More About WooCommerce Themes From WooThemes …
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ThemeForest WordPress eCommerce Themes
Theme Forest is an online marketplace where you can search for loads of premium eCommerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WordPress Theme
Simplicity is an elegant and flexible WP e-Commerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
For more details go here: Simplicity Theme For WordPress
VintageStyle
VintageStyle eCommerce theme is a clean and elegant e-Commerce web site template for WordPress designed for corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online stores.
Supported with custom templates, widgets, shortcodes, and customization options, this theme can be used in a range of business and e-Commerce projects.
For more details visit this site: VintageStyle
SmartShop eCommerce WP Theme
SmartShop is a very clean and responsive theme for doing e-Commerce with WordPress and shopping cart webstores.
This web template is fully compatible with the WooCommerce System.
For more details about this theme visit this site: ThemeForest WordPress eCommerce Themes – SmartShop
Lathika Theme For WordPress
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop is an eCommerce plugin.
For more information about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details about this theme go here: Lathika
MeariShop e-Commerce Theme
MeariShop is a clean and flexible theme for doing eCommerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and modify any aspect of the theme – this theme is well suited for new website owners with no coding knowledge and web developers alike.
To learn more about this theme visit this site: ThemeForest WP eCommerce Themes – MeariShop
In addition to the above themes, you can find hundreds of WP eCommerce themes listed in ThemeForest just by choosing their WordPress > eCommerce category …

Click Here To View All ThemeForest Themes …
As you can see, there is absolutely no reason why a WordPress-based online shop can’t give you the same ability to sell products online as more expensive e-Commerce platforms and look beautiful too!
We hope the above post has inspired you to search for the right e-Commerce theme to sell products online with WordPress.
To learn more about WordPress themes and the “pros” and “cons” of choosing free themes and premium themes, see this post:
Where To Get Great Free And Paid Responsive WordPress Templates Online
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