Are you planning to set up a web store?

The WordPress developer community not only makes great e-Commerce plugins available to WordPress users, but there are also lots of excellent web templates for WordPress that you can use to easily set up and run your store online.

In this post, we’ll show you where to find some of the most beautiful and professionally-designed themes to set up a WP-based store online.

Where To Find The Best eCommerce Web Templates For Selling Products Or Services With WordPress

When looking for eCommerce theme-based solutions there are a number of things you should keep in mind:

Theme Style

As well as finding a beautiful theme for your online store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion store, selling electronic goods online, home design store, etc).

Full Functionality

In many cases, much of the eCommerce functionality in your web store will come from the plugins used to power your e-Commerce store.

As you will see, however, some e-Commerce themes also come with additional options that can improve your site’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install additional plugins.

This can include the ability to easily control your site’s theme colors without editing the underlying web code, toggle theme features on and off, adjust your store layout at the click of a button, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

Easy Shopping Cart Setup

Most professional-quality e-Commerce themes offer easy shopping cart and store checkout integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and start taking orders online sooner.

Responsive Theme

A responsive theme enables a website to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as across different devices (e.g. computers, iPads, cell phones, etc).

We have written a detailed article about the importance of choosing WordPress themes with responsive layouts here:

• WordPress Themes Explained

Theme Support

If you plan to sell products or services online, there are many things that can and probably will stress you out with the eCommerce process itself. The last thing you want to go through when dealing with disappointed or even angry customers is to be using an outdated theme that is creating conflicts and you can’t get the theme developer to provide you with an urgent fix.

For this reason, we strongly encourage you to carefully consider using themes that offer support and regular updates when searching for a template for your webstore. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.

With the above points in mind, let’s now take a look at a number of website templates you can use to set up an online store that will keep visitors buying products from your website:

Free WordPress e-Commerce Themes

Virtue eCommerce Theme

Virtue by Kadence Themes is a versatile theme for WordPress. Even though there is a paid of the theme available that includes premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already loaded with loads of great features and is also easy to customize.

Virtue also features a clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.

Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with everything you need to design a great-looking shop online.

Some of the features of this theme also include:

• Portfolio posts and pages (use these to display your work). The versatile design of this theme is perfect for any kind of e-Commerce business site, online shop, portfolio or personal site.
• An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring knowledge of technical stuff like CSS.
• Translation-enabled. Virtue comes with built-in support for Russian, Italian and Spanish language files and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.

Go here for more information: Virtue e-Commerce Theme

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FabThemes e-Commerce Themes

Fabthemes makes available many cool and premium quality WordPress themes for free.

Fabthemes are built with a built-in Options panel that lets you adjust and configure a number of theme options and settings. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.

In addition to free themes that suit a wide range of uses, Fabthemes provides a category of themes suitable for setting up online stores.

Go here for more information about the FabThemes range of eCommerce free themes like “iShop“, “eBuy” and “Zenshop“, visit their site: FabThemes eCommerce Themes

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WordPress.org

One of the best places to find free e-Commerce themes for WordPress is the free theme repository at WordPress.org.

You can browse all of the free eCommerce themes for WordPress in the directory using the following methods:

• Go to WordPress.org/themes and search for keywords like ”ecommerce”
• Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce

An easier method to look for free themes for e-Commerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes area …

Find free themes for eCommerce here: WordPress.org

Now that you know where to go for great free e-Commerce themes for WordPress, let’s take a look at premium eCommerce themes for WordPress.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can find many beautiful and professionally-designed themes to set up a WordPress-based store online, as well as some great WordPress eCommerce themes we recommend:

StoreFront Themes

Storefront Themes offer users many amazing themes for setting up e-Commerce stores …

Click Here To View All StoreFront Themes …

StoreFront themes for eCommerce provide great support and feature fully responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also highly customizable, providing users with a rich content browsing experience …

For more details go here: StoreFront Premium eCommerce WP Themes

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Elegant eCommerce WordPress Themes

Elegant Themes employs a team of extremely talented and professional web designers to create simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and provide many advanced built-in features like shortcodes, page templates and theme options that give website owners, including complete control over their sites, plus excellent customer support from an experienced and dedicated support staff …

Click Here To Browse Elegant Themes …

Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:

eStore WordPress Theme

eStore provides an elegant theme for selling products online. This theme is easy to configure and integrates easily with many popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all main browsers and providing localized support for easy translation, eStore comes in a range of unique colours …

For more details about this theme go here: eStore

Boutique

The Boutique WordPress Theme was created to integrate with some of the most popular eCommerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.

To learn more about this theme go here: Boutique WP Theme

Like every other Elegant theme in the Theme collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically appears inside your WordPress dashboard the moment the theme is activated …

The ePanel theme options panel lets you control your site without editing the underlying code. With ePanel you can toggle theme features on and off, adjust your layout, manage advertising banners, optimizing product categories and descriptions for search engines, shortcodes and more.

An additional benefit of using Elegant Themes apart from all the beautiful themes they design is that their business model is built around letting you access all of their themes for one low yearly fee.

To browse all Elegant themes go here: Elegant WordPress eCommerce Themes

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WooThemes WooCommerce Premium eCommerce WP Themes

WooThemes offer one of the largest collections of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your store online.

Click Here To View All WooCommerce Themes From WooThemes …

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ThemeForest Themes For WordPress

Theme Forest is an online marketplace where you can browse many professionally designed WordPress store templates and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest …

Simplicity eCommerce WP Theme

Simplicity is a flexible and elegant eCommerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

For more details about this theme go here: Simplicity

VintageStyle

VintageStyle eCommerce theme is a clean and elegant theme for doing eCommerce with WordPress designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, short codes, and customization options, this theme suits a range of business and e-Commerce projects.

For more details about this theme visit this site: VintageStyle

SmartShop

SmartShop is a very clean and responsive theme for doing eCommerce with WordPress and shopping cart webstores.

This web template is fully compatible with the WooCommerce System.

For more details visit this site: ThemeForest WordPress e-Commerce Themes – SmartShop

Lathika

Lathika is a responsive WordPress eCommerce theme designed specifically for use with the JigoShop plugin …

JigoShop is a WP plugin for e-Commerce.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details go here: Lathika e-Commerce WP Theme

MeariShop e-Commerce WordPress Theme

MeariShop is a clean and flexible WordPress eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and change any aspect of the theme – it is ideal for both new website owners with no coding knowledge and developers.

To learn more about this theme go here: MeariShop e-Commerce WordPress Theme

In addition to the above themes, you can find hundreds of WP eCommerce themes listed in ThemeForest just by searching through the WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …

As you can see, there is absolutely no reason at all why a WordPress-based online shop can’t give you the same power and functionality to sell products online as more expensive e-Commerce platforms and look amazing too!

We hope this post has given you many avenues to explore to set up a WP-based online store.

Learn where to find more great free themes for WordPress here:

Finding Great Premium And Free WordPress Themes On The Net

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