Are you planning to sell goods online?
The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also hundreds of excellent WordPress website templates that you can use to easily set up and run your store online.
In this article, we’ll show you where to find many professionally-designed and inexpensive themes for selling your products or services online with WordPress.
Beautiful WP Website Templates For e-Commerce
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When searching for eCommerce themes for WordPress there are a few points you should keep in mind:
Style
As well as searching for a beautiful theme for your web store, you will want your theme to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, selling electronic products online, garden furniture, etc).
Full Functionality
In many cases, most of the eCommerce functionality in your web store will come from the plugins you select to power your e-Commerce site.
As you will see, however, some e-Commerce templates also come with additional options and settings that can improve your website’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install extra plugins.
This can include the ability to control your site’s theme colors without editing the underlying template code, toggle features on and off, adjust your layout at the click of a button, manage sitewide advertising banners, search engine optimization for product descriptions, shortcodes and more.
Easy Shopping Cart Setup
Most professional WordPress eCommerce themes offer easy shopping cart setup & integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online sooner.
Responsive Theme Design
A responsive theme enables websites to automatically reconfigure the layout to display smoothly across different monitor sizes and screen resolutions, as well as different devices (e.g. laptops, tablets, smart phones, etc).
We have written a detailed post about the importance of choosing responsive themes for WordPress here:
Theme Updates & Support
If you are planning to sell products or services online, there are many things that can happen with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails complaining or even angry customers is to be using an outdated theme that is giving you problems and you can’t get access to the theme developer to get the issue fixed.
For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a template for your online store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free template.
With the above points in mind, let’s now turn our attention to various themes you can use to set up a webstore that will keep customers coming back to buy products from your website:
Free WordPress e-Commerce Themes
Virtue Free WordPress Theme For e-Commerce

Virtue Free theme by Kadence Themes is versatile. Even though there is a paid version available that offers more features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is loaded with many premium options and is also easy to customize.
Virtue also features a simple, clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking online store.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to showcase your products). The versatile design of this theme is perfect for any kind of e-Commerce business site, web shop, portfolio or personal site.
- An options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the design of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. The Virtue theme comes with built-in support for Russian, Spanish and Italian language files and can also be translated into any other language, allowing you to sell products to a truly global customer base.
For more information about this theme, go here: Virtue Free WordPress e-Commerce Theme
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FabThemes e-Commerce Themes

Fabthemes provides web users with many cool and premium quality WordPress themes for free.
Fabthemes are built with a built-in Options panel that lets users change and configure various theme settings and options. They also do not encrypt theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.
In addition to developing free WP themes that work in a range of uses, Fabthemes provides themes suitable for setting up e-Commerce stores.
For more information about the FabThemes range of eCommerce free themes like “Cartel“, “Viper” and “Zenshop“, go here: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org WordPress eCommerce Themes
A great place to browse hundreds of free WP themes for eCommerce is the free directory of themes at WordPress.org.

You can browse all of the free WP themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to search for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Search for free eCommerce themes for WordPress here: WordPress.org Free WP Themes For e-Commerce
Now that you know where to many great free eCommerce themes for WordPress, let’s take a look at paid WordPress themes for e-Commerce.
Paid WordPress e-Commerce Themes
Below are some of the best places on the net where you can go to find professional themes for selling online with WordPress, as well as some great WP e-Commerce themes we recommend:
StoreFront eCommerce Themes
Storefront Themes sell many stunning WP themes for setting up professional eCommerce shops …
Click Here To View All StoreFront Themes …
StoreFront themes for eCommerce provide great technical support and feature fully responsive design …

The collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

For more details go here: StoreFront Themes For WordPress
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Elegant Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes pay great attention to detail and come with loads of powerful features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus great support from an experienced and dedicated support staff …

Click Here To Browse Elegant Themes …
Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant theme for setting up an online store. This theme is easy to configure and integrates easily with some of the most popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the popular browsers and providing localized support for easy translation, the eStore eCommerce theme is available in a range of unique colors …

To learn more about this theme go here: eStore WordPress Theme
Boutique e-Commerce WP Theme

Boutique lets you integrate with some of the most popular eCommerce plugins available, allowing you to use your favorite solutions without any conflicts.
For more details about this theme go here: Boutique
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Like every other Elegant theme in the catalog, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a feature called “ePanel” that automatically displays inside the WordPress dashboard the moment you activate the theme …

The ePanel theme options panel allows you to easily control your website without editing the underlying web code. ePanel allows you to toggle theme features on and off, adjust your store layout, banner advertising management, search engine optimization for product descriptions, shortcodes and more.
One of the other great benefits of choosing Elegant Themes apart from all the beautiful themes they design is that their business model is built around letting you access their entire theme collection for one low yearly price.
To browse all Elegant themes go here: Elegant WordPress Themes
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WooCommerce
WooThemes offer one of the largest collections of themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your webstore.
Click Here To View WooThemes For eCommerce …
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ThemeForest eCommerce Themes
Theme Forest is an online theme marketplace where you can browse many professionally designed WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is an elegant and flexible e-Commerce web template for WordPress that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details about this theme visit this site: Simplicity eCommerce WP Theme
VintageStyle
VintageStyle eCommerce theme is a clean and elegant eCommerce theme designed for use in corporate websites and eCommerce ventures. The theme can also be used for small to large business setups, and online shops.
Supported with custom templates, widgets, shortcodes, and many other customization options, this WordPress theme can be used in a variety of different business and e-Commerce projects.
To learn more about this theme go here: VintageStyle
SmartShop eCommerce WP Theme
SmartShop is a clean and responsive e-Commerce theme and shopping cart stores.
This theme is also fully compatible with the WooCommerce System.
For more details go here: SmartShop
Lathika
Lathika is a responsive WordPress e-Commerce theme designed specifically for use with the JigoShop plugin …

JigoShop is an eCommerce plugin for WordPress.
For more information about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika e-Commerce WordPress Theme
MeariShop e-Commerce Theme
MeariShop is a clean and flexible eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and modify any aspect of the theme – this theme is ideal for new website owners with no coding knowledge and developers alike.
For more details about this theme visit this site: MeariShop e-Commerce Theme
In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace just by searching through their WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is absolutely no reason why a WordPress-based online store shouldn’t provide your business with the same ability to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope this article has inspired you to search for the right e-Commerce theme to sell online with WordPress.
Learn where to find more great free themes for WordPress here:
Finding The Best Paid And Free WordPress Templates Online
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