Are you planning to sell products or services online?
WordPress developers not only make great e-Commerce plugins available to WP users, but there are also hundreds of great web templates for WordPress that you can choose from to easily set up and run your online store.
In this blog post, we’ll show you where to find many beautiful and inexpensive website templates to set up a WordPress-based store online.
Best WordPress Web Templates For e-Commerce
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When searching for templates for online shops there are a number of things to keep in mind:
Theme Style
As well as searching for a beautiful theme for your web store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, selling electronic products online, flower shop, etc).
Full e-Commerce Functionality
In many cases, much of the e-Commerce functionality in your online store will come from the WordPress plugins you choose to power your e-Commerce store.
As you will see, however, a number of e-Commerce themes also come with additional options that can enhance your store’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.
This can include options that allow you to easily control your store’s overall colour scheme without modifying template code, toggle features on and off, reconfigure your layout at the click of a button, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
Easy Cart Setup
Most professional-quality eCommerce themes offer easy cart setup and store checkout integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin taking orders online sooner.
Responsive Design Layout
A responsive theme allows a website to automatically resize to display smoothly over different screen sizes and resolutions, as well as across different platforms.
We have written a detailed post about the importance of choosing WP themes with responsive design here:
Theme Support
If you plan to sell products or services online, there are many things that can turn into problems with the eCommerce process itself. The last thing you want to go through when dealing with problems and upset or even angry and abusive customers is to be using a theme that has bugs and you can’t get access to the theme developer to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when searching for a template for your web store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free website template.
With these points in mind, let’s focus our attention now on various website templates you can use to set up a web shop that will keep clients coming back to buy products from your website:
Free e-Commerce Themes For WordPress
Virtue eCommerce Theme

Virtue by Kadence Themes is a versatile theme for an online store. Even though there is a premium of the theme available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is already pre-loaded with loads of premium options and is also easy to customize.
This theme also features a modern, clean design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking web shop.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your work). The versatile design of this theme is ideal for any kind of e-Commerce business, online store, portfolio or personal site.
- A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the design of your site without requiring CSS knowledge.
- Translation-enabled. Virtue comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell products to a truly global customer base.
Go here for more information: Virtue Free WP e-Commerce Theme
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FabThemes Free WP Themes For eCommerce

Fabthemes makes available many stylish and premium quality WordPress themes for free.
Fabthemes are built with an Options panel that lets users change and configure various theme settings and options. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
In addition to developing free WordPress themes that suit a range of applications, Fabthemes provides themes suitable for setting up online stores.
For more information about their range of eCommerce themes like “Cartel“, “eBuy” and “Zenshop“, visit their site: FabThemes
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WordPress.org Free WordPress Themes For e-Commerce
One of the best places to find free themes for e-Commerce is the free repository of WordPress themes at WordPress.org.

You can find all of the free WP themes for e-Commerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like “e-commerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to look for free themes for e-Commerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Browse hundreds of free eCommerce themes for WordPress here: WordPress.org
Now that you know where to browse loads of great free eCommerce themes for WordPress, let’s take a look at paid e-Commerce themes for WordPress.
Paid e-Commerce Themes For WordPress
Below are some of the best places on the net where you can find the best professionally-designed themes for setting up a WP-based online store, as well as some great WP eCommerce themes we recommend:
StoreFront Themes For WP eCommerce
Storefront Themes sell many gorgeous themes for setting up professional eCommerce stores …
Click Here To Browse StoreFront Themes …
StoreFront themes for e-Commerce provide great support and feature responsive design …

The collection of responsive StoreFront eCommerce themes is also very customizable, providing users with a rich browsing experience …

To view all StoreFront themes go here: StoreFront Themes For WordPress
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Elegant
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide many powerful built-in features such as shortcodes, page templates and theme options that give website owners, including complete control over their sites, plus great customer support from an experienced and dedicated team …

Click Here To Browse All Elegant Themes …
Here are just a couple of wonderful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore provides an elegant solution for setting up an online store. This theme is very simple to configure and offers integration options with some of the most popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main browsers and providing localized support for easy translation, the eStore eCommerce theme comes in a range of unique colors …

To learn more about this theme visit this site: eStore
Boutique eCommerce Theme

Boutique enables you to integrate with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.
To learn more about this theme visit this site: Boutique Theme For WordPress
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Like every other Elegant theme in the Theme collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically displays inside your WordPress dashboard the moment you activate the theme …

The ePanel theme options panel lets you control your without editing the underlying code. With ePanel you can toggle theme features on and off, reconfigure your layout, banner advertising management, search engine optimization for product categories, shortcodes and more.
An additional benefit of choosing themes from Elegant Themes apart from all the beautiful themes they design is that Elegant Themes offer a range of plans that let you access their entire theme collection for one low annual fee.
To view all Elegant themes go here: Elegant – WP eCommerce Themes
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WooThemes WordPress eCommerce Themes
WooThemes provide dozens of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your store online.
Click Here To Browse All WooCommerce Themes From WooThemes …
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ThemeForest
Theme Forest is an online theme marketplace where you can search for loads of premium e-Commerce WordPress themes and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity Theme For WordPress
Simplicity is a flexible and elegant theme for e-Commerce that offers responsive design, is ready for retina and supports eCommerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity Theme For WP
VintageStyle eCommerce WordPress Theme
VintageStyle eCommerce theme is a clean and elegant e-Commerce web site template for WordPress designed for corporate websites and eCommerce ventures. This theme can be used for small to large businesses, and online shops.
Supported with custom templates, widgets, short codes, and customization options, this theme can be used in a range of different business and e-Commerce projects.
For more details about this theme go here: VintageStyle Theme For WordPress
SmartShop Theme For WP
SmartShop is a clean and responsive eCommerce web template for WordPress and shopping cart stores.
This web template is fully compatible with the WooCommerce System.
For more details visit this site: SmartShop Theme For WordPress
Lathika Theme For WP
Lathika is a responsive eCommerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is an eCommerce plugin.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
For more details about this theme go here: Lathika
MeariShop WordPress Theme
MeariShop is a clean and flexible WordPress eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – it is well suited for new website owners with no coding knowledge and web developers alike.
For more details about this theme go here: ThemeForest WP Themes – MeariShop
In addition to the above themes, you can find hundreds of WordPress eCommerce themes listed on the ThemeForest marketplace just by visiting the site and searching through the WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is absolutely no reason at all why a WordPress-based online store shouldn’t provide you with the same ability to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this article has inspired you to search for the right eCommerce theme to sell products online with WordPress.
To learn more about WordPress themes and the “pros” and “cons” of choosing free themes and paid WordPress themes, see this article:
How To Find Great Free And Premium WordPress Web Themes Online
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