Do you plan to sell products or services online?
The WordPress developer community not only makes great e-Commerce plugins available to users, but there are also many great themes for WordPress that let you easily set up and run your online store.
In this blog post, we’ll show you where to find many professionally-designed and inexpensive web templates for selling products or services online with WordPress.
Where To Find Beautiful WP Themes For e-Commerce
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When searching for eCommerce template-based solutions there are some points you should keep in mind:
Theme Style
As well as searching for a versatile theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, selling electronic products online, selling crafts online, etc).
Full Functionality
In many cases, most of the e-Commerce functionality in your web store will come from the plugins you choose to power your e-Commerce store.
As you will see, however, a number of themes also come with additional options and settings that can improve your website’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install additional plugins.
This can include settings that allow you to easily control your store’s overall colour scheme without modifying template code, toggle theme features on and off, adjust your store layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Shopping Cart Setup
Most professional-quality eCommerce themes offer easy shopping cart setup & integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin taking orders online sooner.
Responsive Design Layout
A responsive theme allows a website to automatically resize to display smoothly across different monitor sizes and screen resolutions, as well as different devices (e.g. computers, iPads, cell phones, etc).
We have written a detailed article about the importance of choosing WP themes with responsive layouts here:
Theme Support
If you plan to sell products or services online, there are many unexpected things that can happen with the online shopping process itself. The last thing you want to go through when dealing with emails or support tickets irritable or even angry customers is to be using an outdated theme that is causing problems and you can’t get someone to provide you with an urgent fix.
For this reason, we strongly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when looking for a template for your online store. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.
With these points in mind, let’s now take a look at a number of web templates you can use to set up a web store that will keep clients coming back to buy products from your website:
Free eCommerce Themes For WordPress
Virtue Free eCommerce Theme For WordPress

Virtue by Kadence Themes is versatile. Even though there is a premium version available that includes a number of additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is loaded with a ton of premium options and is also highly customizable.
This theme also features a modern, clean design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking shop online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your work). The versatile design of this theme is ideally-suited for any kind of e-Commerce business site, store online, portfolio or personal site.
- A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and customize the design of your site without requiring technical knowledge.
- Translation-ready. The Virtue theme comes with built-in support for Spanish, Italian and Russian language files and can also be translated into any other language, allowing you to sell your products to a worldwide audience.
Go here for more information: Virtue
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FabThemes WP e-Commerce Themes

Fabthemes makes available many stylish and premium quality WordPress themes for e-Commerce for free.
Fabthemes come with an Options panel that lets you change and configure a number of theme settings and options. Also, they provide unencrypted theme footer files to help reassure you that you will be downloading and using safe theme files on your site.
In addition to free themes that suit a range of applications, Fabthemes provides a category of themes suitable for setting up web stores.
Go here for more information about their range of eCommerce themes like “Cartel“, “eBuy” and “Xenastore“, go here: FabThemes Free Themes For e-Commerce
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WordPress.org WP eCommerce Themes
One of the best places to find free WordPress themes for e-Commerce is the free directory of themes at WordPress.org.

You can browse a list of free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to find free themes for e-Commerce is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes screen …

Browse hundreds of free themes for eCommerce here: WordPress.org Free e-Commerce Themes For WordPress
Now that you know where to many great free e-Commerce themes for WordPress, let’s take a look at paid WordPress themes for e-Commerce.
Paid WordPress e-Commerce Themes
Below are some of the best places on the net where you can find many great professional website templates for setting up a WordPress-based store online, as well as some great WordPress e-Commerce themes we recommend:
StoreFront WordPress Themes
Storefront Themes design gorgeous WP themes for selling your products online …
Click Here To Browse StoreFront Themes …
StoreFront themes for e-Commerce provide great theme support and feature responsive design …

The entire collection of responsive StoreFront eCommerce themes is also very customizable, providing users with a rich browsing experience …

For more details go here: StoreFront Themes
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Elegant WP Themes
Elegant Themes employs a team of highly talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes created by Elegant Themes are built around paying great attention to detail and are designed with loads of powerful built-in features such as shortcodes, page templates and theme options that give users, including full control over their website, plus great customer support from an experienced and dedicated team …

Click Here To View Elegant Themes …
Here are just a couple of beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore provides an elegant theme for selling products online. This theme is simple to configure and integrates easily with some of the most popular and free eCommerce plugins, such as eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all major browsers and providing localized support for easy translation, eStore is available in a range of unique colours …

To learn more about this theme visit this site: eStore Theme For WordPress
Boutique

The Boutique WordPress Theme allows you to integrate with some of the most popular WordPress e-Commerce plugins available, allowing you to use your favorite solutions without any conflicts.
To learn more about this theme visit this site: Boutique e-Commerce WP Theme
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Like all other Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside the WordPress dashboard as soon as you activate the theme …

The ePanel theme options panel lets you easily control your website without modifying code. With ePanel you can toggle features on and off, adjust your layout, global banner advertising management, search engine optimization for product descriptions, shortcodes and more.
An additional benefit of choosing themes from Elegant Themes apart from the beautiful themes they design is that they offer a range of plans that let you access their entire theme collection for one low yearly fee.
For more details go here: Elegant Themes For WP eCommerce
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WooCommerce For WordPress
WooThemes offer many eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WP themes you can choose to build your store online.
Click Here To Browse All WooCommerce Themes …
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ThemeForest
Theme Forest is an online theme marketplace where you can access many professionally designed WordPress store templates and buy quality WordPress themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant theme for doing eCommerce with WordPress that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
For more details visit this site: Simplicity e-Commerce WP Theme
VintageStyle eCommerce WordPress Theme
VintageStyle eCommerce theme is a clean and elegant eCommerce theme designed for corporate websites and eCommerce ventures. This theme can be used for small to large business setups, and online shops.
Supported with custom templates, widgets, short codes, and many other customization options, this WordPress theme suits a number of business and e-Commerce projects.
For more details about this theme visit this site: VintageStyle e-Commerce WordPress Theme
SmartShop
SmartShop is a clean and responsive theme for eCommerce and shopping cart stores.
This theme is fully compatible with the WooCommerce System.
For more details visit this site: ThemeForest WP eCommerce Themes – SmartShop
Lathika eCommerce WP Theme
Lathika is a responsive e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is a plugin for doing eCommerce with WordPress.
For more details about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details visit this site: Lathika eCommerce WordPress Theme
MeariShop e-Commerce WP Theme
MeariShop is a clean and flexible eCommerce theme that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven webstore with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to help you manage and change any aspect of the theme – it is ideal for both beginners with no coding knowledge and web developers.
For more details visit this site: ThemeForest WordPress Themes – MeariShop
In addition to the above themes, you can find hundreds of eCommerce themes for WordPress listed on ThemeForest just by visiting the site and searching through their WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is absolutely no reason why a WordPress-based webstore shouldn’t have the same power and functionality to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope this post has given you a number of choices to set up a WordPress-based online store.
To learn where to find more great paid themes see this post:
How To Find Great Free And Premium WordPress Templates On The Net
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