Do you plan to sell goods online?
WordPress developers not only make great e-Commerce plugins available to WP users, but there are also hundreds of excellent WordPress web templates that you can use to easily set up and run your online store.
In this blog post, we’ll show you where to find many beautiful and professionally-designed web templates for selling your products or services online with WordPress.
Find Great eCommerce Themes For Selling Products Online With WordPress
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When searching for shopping store web site templates there are a number of important things you should keep in mind:
Theme Style
As well as looking for a beautiful and versatile theme for your web store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing store, electronics store, selling crafts online, etc).
e-Commerce Functionality
In many cases, much of the e-Commerce functionality in your web shop will come from the plugins you select to power your eCommerce store.
As you will see, however, a number of themes also have additional options that can improve your site’s e-Commerce capabilities and help you provide a better online shopping experience for your site visitors without requiring extra plugins.
This can include the ability to easily control your site’s overall color scheme without editing the underlying template code, toggle theme features on and off, adjust your layout at the click of a button, manage advertising banners, search engine optimization for product categories, shortcodes and more.
Easy Shopping Cart & Store Checkout Integration
Most professional-quality WordPress e-Commerce themes offer easy cart and store checkout with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Authorize.net, etc.) and begin processing orders online without undergoing lengthy technical implementation processes or delays.
Responsive Design Layout
A responsive theme allows websites to automatically readjust the web layout to display smoothly across different screen sizes and resolutions, as well as different platforms.
We have written a detailed article about the importance of choosing responsive WP themes here:
Theme Support
If you are going to be selling products or services online, there are many unexpected things that can and probably will happen with the e-Commerce process itself. The last thing you want to experience when dealing with emails or support tickets upset or even angry and abusive customers is to be using a theme that is causing errors and you can’t get a timely reply from the theme developer to provide you with an urgent fix.
For this reason, we strongly recommend that you carefully consider choosing themes that offer support and regular updates when searching for a theme for your online shop. Often, you have a better chance of getting support and updates from premium theme developers, than by using a free theme.
With these points in mind, let’s turn our attention now to a number of website templates you can use to set up a web shop that will keep visitors buying products from your website:
Free WordPress Themes For e-Commerce
Virtue Free WordPress eCommerce Theme

Virtue by Kadence Themes is a versatile theme for a web commerce store. Even though there is a paid version available that offers premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free option is pre-loaded with tons of premium options and is also easy to customize.
Virtue Free theme also features a modern, clean design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking shop online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to show your work). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business site, webstore, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and modify the design of your site without requiring CSS knowledge.
- Translation-enabled. The Virtue theme comes with built-in language support for Russian, Spanish and Italian and can also be translated into any other language, allowing you to sell your products to a worldwide customer base.
Go here for more information: Virtue eCommerce Theme
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FabThemes Free WP Themes For e-Commerce

Fabthemes makes available many cool and premium quality WordPress themes for free.
Fabthemes are built with a built-in Options panel that lets users change and configure various theme settings and options. Also, they provide unencrypted theme footer files to help reassure you that you will be downloading and using safe theme files on your site.
As well as developing free themes that work in a range of other uses, Fabthemes provides themes suitable for setting up e-Commerce stores.
For more information about their range of e-Commerce themes like “iShop“, “Viper” and “Xenastore“, go here: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org
A great place to look for free eCommerce themes for WordPress is the free WordPress theme directory at WordPress.org.

You can find free eCommerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to find free e-Commerce themes for WordPress is to log into your WP dashboard and use the WP theme search feature in the Appearance > Themes section …

Look for free WP themes for eCommerce here: WordPress.org WP eCommerce Themes
Now that you know where to go for great free WordPress themes for e-Commerce, let’s take a look at paid WordPress e-Commerce themes.
Paid e-Commerce Themes For WordPress
Below are some of the best places on the net where you can go to find many great professionally-designed website templates for setting up a WordPress-based online store, as well as some great WordPress e-Commerce themes we recommend:
StoreFront Themes For WordPress eCommerce
Storefront Themes make loads of beautiful themes you can use to set up professional online stores …
Click Here To Browse All StoreFront Themes …
StoreFront e-Commerce themes provide great customer support and feature responsive design …

The collection of responsive StoreFront e-Commerce themes is also very customizable, with beautiful product pages that have a unique look across different screen sizes …

To browse all StoreFront themes go here: StoreFront Themes For WP eCommerce
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Elegant
Elegant Themes employs a team of very talented and professional web designers to create simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and come with loads of powerful built-in features such as shortcodes, page templates and theme options that give users, including complete control over their website, plus excellent theme support from an experienced and dedicated support staff …

Click Here To View Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore WordPress Theme

eStore offers an elegant theme for setting up an online store. This theme is very simple to configure and offers integration options with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the major browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colours …

For more details visit this site: eStore eCommerce WordPress Theme
Boutique

The Boutique e-Commerce Theme has been created to integrate with some of the most popular WordPress eCommerce plugins available, allowing you to use your preferred solutions without any conflicts.
For more details go here: Boutique eCommerce WordPress Theme
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Like every other Elegant theme in the catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside your WP dashboard as soon as you activate the theme …

The ePanel theme options panel lets you control your web site without modifying web code. With ePanel you can toggle features on and off, adjust your store layout easily, banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other benefits of choosing themes from Elegant Themes apart from the beautiful themes they design is that their business model is built around giving you access to all of their themes for one low annual price.
To view all Elegant themes go here: Elegant Premium eCommerce WordPress Themes
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WooThemes WooCommerce eCommerce WordPress Themes
WooThemes are one of the leading providers of themes for WordPress-based eCommerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a full-featured eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your webstore.
Click Here To Browse All WooCommerce Themes From WooThemes …
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ThemeForest Themes For WP
Theme Forest is an online marketplace where you can browse many professionally designed WordPress themes and buy quality WordPress themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity
Simplicity is a flexible and elegant WP theme for e-Commerce that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.
For more details visit this site: Simplicity eCommerce Theme
VintageStyle eCommerce WP Theme
VintageStyle eCommerce theme is a clean and elegant eCommerce web site template for WordPress designed for corporate websites and eCommerce ventures. This theme is suitable for small to large business setups, and online stores.
Supported with custom templates, widgets, short codes, and many other customization options, this WP theme can be used in a number of different business and e-Commerce projects.
For more details visit this site: VintageStyle Theme For WordPress
SmartShop WordPress Theme
SmartShop is a very clean and responsive theme for doing e-Commerce with WordPress and shopping cart stores.
This web template is fully compatible with the WooCommerce System.
For more details go here: SmartShop
Lathika
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically to be used with the JigoShop plugin …

JigoShop is a WordPress eCommerce plugin.
For more details about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
To learn more about this theme visit this site: Lathika
MeariShop e-Commerce WP Theme
MeariShop is a clean and flexible WP theme for e-Commerce that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is ideal for both new website owners with no coding knowledge and developers.
For more details about this theme go here: ThemeForest WordPress Themes – MeariShop
In addition to the above themes, you can browse hundreds of eCommerce themes for WordPress listed on the ThemeForest directory just by visiting the site and searching through the WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is absolutely no reason why your WordPress-based online store shouldn’t provide you with the same power and functionality to sell products online as more expensive e-Commerce platforms and look amazing too!
We hope the above post has given you many options to set up a WP-based online store.
To learn more about the differences between free themes and premium themes, see this post:
How To Find Great Premium And Free WordPress Themes For Your Business
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