Do you plan to sell products or services online?
The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also many great website templates for WordPress that let you easily set up and run your online store.
In this article, we’ll show you where to find some of the most professionally-designed and beautiful themes for selling products or services online with WordPress.
Best eCommerce Website Templates For Selling Products With WordPress
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When searching for shopping store web templates here are some points to keep in mind:
Template Style
As well as looking for a beautiful theme for your online store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. clothing accessories, selling electronic products online, garden furniture, etc).
Full eCommerce Functionality
In many cases, much of the e-Commerce functionality in your online shop will come from the WP plugins you decide to install to power your e-Commerce site.
As you will see, however, some eCommerce templates also include additional options and settings that can enhance your store’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring extra plugins.
This can include the ability to easily control your website’s theme colors without editing template code, toggle theme features on and off, adjust your store layout at the click of a button, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.
Easy Cart & Store Checkout
Most professional eCommerce themes provide easy cart setup & integration with various payment processing merchants and solutions, allowing you to accept different forms of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start taking orders online sooner.
Responsive Theme Layout
A responsive theme allows a website to automatically readjust screen size to display smoothly across different screen sizes and resolutions, as well as different devices (e.g. PCs, tablets, mobile phones, etc).
We have written a detailed article about the importance of choosing responsive themes here:
Theme Updates And Support
If you plan to sell products or services online, there are many things that can stress you out with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails or phone calls irritable or even angry customers is to be using an outdated theme that is causing problems and you can’t get a timely reply from the theme developer to provide you with an urgent fix.
For this reason, we strongly encourage you to carefully consider using themes that offer support and regular updates when searching for a theme for your web store. Often, you have a better chance of getting support and updates from paid theme developers, than by using a free theme.
With these points in mind, let’s now take a look at some of the WordPress website templates you can use to set up a webstore that will keep customers buying products from your website:
Free eCommerce Themes For WordPress
Virtue Free Theme For e-Commerce

Virtue is versatile. Even though there is a paid version available that offers additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is already pre-loaded with loads of premium options and is also easy to customize.
This theme also features a simple, clean and modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.
Additionally, Virtue is WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking store online.
Some of the features of this theme also include:
- Portfolio posts and pages (use these to showcase your products). The versatile design of this theme is ideally-suited for any kind of e-Commerce business, online shop, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and modify the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. Virtue Free comes with built-in support for Russian, Spanish and Italian language files and can also be translated into any other language, allowing you to sell products to a global customer base.
For more information about this Free theme, go here: Virtue eCommerce Theme
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FabThemes

Fabthemes provides web users with many cool and premium quality WordPress themes for free.
Fabthemes come with an Options panel that lets you change and configure a number of theme options and settings. Also, theme footer files are not encrypted to help reassure you that you will be downloading and using safe theme files on your site.
As well as free themes that work in a range of applications, Fabthemes provides a category of themes suitable for setting up web stores.
Go here for more information about their range of e-Commerce themes like “Cartel“, “eBuy” and “Zenshop“, go here: FabThemes Free WP Themes For eCommerce
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WordPress.org Free eCommerce Themes For WordPress
One of the best places to look for free WordPress themes for e-Commerce is the free repository of themes at WordPress.org.

You can browse free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to find free themes for e-Commerce is to log into your WordPress dashboard and use the WP theme search feature in the Appearance > Themes screen …

Look for free themes for e-Commerce here: WordPress.org Free WordPress Themes For e-Commerce
Now that you know where to browse loads of great free WordPress themes for eCommerce, let’s take a look at premium eCommerce themes for WordPress.
Paid eCommerce Themes For WordPress
Below are some of the best places on the net where you can go to find great professional web templates for selling online with WordPress, as well as some great WP eCommerce themes we recommend:
StoreFront WordPress eCommerce Themes
Storefront Themes sell many elegant themes for setting up online shops …
Click Here To Browse All StoreFront Themes …
StoreFront eCommerce themes provide great customer support and feature fully responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also very customizable, providing users with a rich browsing experience …

To browse all StoreFront themes go here: StoreFront eCommerce Themes
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Elegant Themes For WordPress
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes pay great attention to detail and come with many advanced built-in features such as shortcodes, page templates and theme options that give users, including full control over their website, plus excellent tech support from an experienced and dedicated support team …

Click Here To View All Elegant Themes …
Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:
eStore

eStore offers an elegant theme for selling products online. This theme is very simple to configure and integrates easily with some of the most popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress comes in a range of unique colours …

For more details go here: eStore
Boutique

The Boutique WordPress Theme allows you to integrate your webstore with some of the most popular e-Commerce plugins available, allowing you to use your preferred solutions without experiencing conflicts.
To learn more about this theme visit this site: Boutique eCommerce WP Theme
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Like all other Elegant themes in the catalog, both the eStore eCommerce theme for WordPress and the Boutique theme shown above come with a feature called “ePanel” that instantly appears inside your WP dashboard the moment you activate the theme …

The ePanel theme options panel lets you easily control your without editing the underlying web code. ePanel allows you to toggle theme features on and off, reconfigure your store layout easily, manage your advertisements, search engine optimization for product descriptions, shortcodes and more.
One of the other benefits of choosing themes from Elegant Themes apart from all the beautiful themes they make available is that their business model is built around letting you access their entire theme collection for one low annual price.
For more details go here: Elegant Themes For WordPress
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WooCommerce
WooThemes offer one of the largest collections of eCommerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WP themes you can choose to build your store online.
Click Here To Learn More About WooThemes For eCommerce …
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ThemeForest
Theme Forest is an online marketplace where you can access many premium eCommerce WordPress store templates and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WordPress Theme
Simplicity is a flexible and elegant e-Commerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme visit this site: Simplicity
VintageStyle
VintageStyle eCommerce theme is a clean and elegant theme for e-Commerce designed for corporate websites and eCommerce ventures. The theme can also be used for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, shortcodes, and many other customization options, this WP theme can be used in a range of business and e-Commerce projects.
For more details visit this site: ThemeForest WP eCommerce Themes – VintageStyle
SmartShop WP Theme
SmartShop is a very clean and responsive theme for doing eCommerce with WordPress and shopping cart websites.
This theme is also fully compatible with the WooCommerce System.
For more details about this theme visit this site: ThemeForest WordPress Themes – SmartShop
Lathika
Lathika is a responsive theme for doing eCommerce with WordPress designed specifically for use with the JigoShop plugin …

JigoShop is a plugin for doing e-Commerce with WordPress.
To learn more about JigoShop visit this plugin URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
For more details visit this site: Lathika
MeariShop eCommerce WordPress Theme
MeariShop is a clean and flexible theme for doing eCommerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-powered online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – it is well suited for both beginners with no coding knowledge and web developers.
For more details go here: ThemeForest WordPress Themes – MeariShop
In addition to the above themes, you can find hundreds of WP eCommerce themes listed in ThemeForest just by visiting the site and searching through their WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is no reason why a WordPress-based webstore can’t give your business the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope the above has inspired you to consider setting up a WordPress-based store online.
To learn more about WordPress themes and the “pros” and “cons” of choosing free themes vs paid WP themes, see this article:
Finding Great Free And Paid Responsive WordPress Web Themes On The Net
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)






