Are you planning to sell products or services online?
WordPress developers not only make great plugins for e-Commerce available to users, but there are also hundreds of great themes for WordPress that you can choose from to easily set up and run your online store.
In this article, we’ll show you where to find some of the most beautiful and professionally-designed themes for selling online with WordPress.
Beautiful eCommerce Themes For Selling Online With WordPress
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When looking for pre-made themes for e-Commerce here are a number of things you should keep in mind:
Theme Style
As well as finding a versatile theme for your online store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, electronics store, floral design, etc).
Functionality
In many cases, most of the e-Commerce functionality in your online store will come from the plugins you select to power your e-Commerce site.
As you will see, however, some e-Commerce themes also have additional options and settings that can improve your website’s eCommerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.
This can include the ability to control your site’s theme colors without modifying the underlying template code, toggle features on and off, reconfigure your store layout easily, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.
Easy Cart Setup
Most professional-quality e-Commerce themes offer easy cart setup and integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and begin taking orders online without having to experience complex technical implementation processes or delays.
Responsive Theme
A responsive theme allows a website to automatically readjust screen size to display smoothly across different monitor sizes and screen resolutions, as well as across different platforms.
We have written a detailed article about the importance of choosing WordPress themes with responsive design here:
Support
If you are planning to sell products or services online, there are many things that can happen with the eCommerce process itself. The last thing you want to experience when dealing with complaining or even angry and abusive customers is to be using an outdated theme that is causing problems and you can’t get access to the theme developer to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider using themes that offer support and regular updates when looking for a theme for your online store. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free theme.
With the above points in mind, let’s now turn our attention to various WordPress templates you can use to set up a web store that will keep customers coming back to buy products from your website:
Free WordPress Themes For eCommerce
Virtue Free WP eCommerce Theme

Virtue by Kadence Themes is a great theme for eCommerce sites. Even though there is a premium of the theme available that offers premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is already pre-loaded with tons of premium options and is also easy to customize.
Virtue also features a clean and modern design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme suitable for e-Commerce.
Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with all the tools you need to build a great-looking store online.
Some of the features of this theme include:
- Portfolio posts and pages (use these to showcase your work). The versatile design of this theme is perfect for any kind of e-Commerce business site, webstore, portfolio or personal site.
- A powerful options panel where you can modify settings for your home layout, sliders, custom fonts, and modify the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-enabled. This theme comes with built-in language support for Italian, Russian and Spanish and can also be translated into any other language, allowing you to sell products to a truly global audience.
For more information about this theme, go here: Virtue Free WordPress Theme For eCommerce
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FabThemes e-Commerce Themes

Fabthemes provides web users with many cool and premium quality WordPress themes for free.
Fabthemes are built with an Options panel that lets users adjust and configure a number of theme options and settings. They also provide unencrypted theme footer files with their themes to help you feel confident about downloading and using safe theme files on your site.
As well as free WordPress themes that suit a wide range of uses, Fabthemes provides a category of themes suitable for setting up online stores.
For more information about the FabThemes range of e-Commerce themes like “iShop“, “Viper” and “Zenshop“, go here: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org WP Theme Directory
One of the best places to find free e-Commerce themes for WordPress is the free theme directory at WordPress.org.

You can find free e-Commerce themes for WordPress in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce
An easier method to browse free themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …

Browse hundreds of free WordPress themes for e-Commerce here: WordPress.org Free e-Commerce Themes For WordPress
Now that you know where to many great free WP themes for e-Commerce, let’s take a look at paid eCommerce themes for WordPress.
Premium eCommerce Themes For WordPress
Below are some of the best places on the net where you can find excellent and professional web templates for setting up a WordPress-based online store, as well as some great WP eCommerce themes we recommend:
StoreFront Themes For WordPress
Storefront Themes make available elegant WP themes you can use to set up eCommerce stores …
Click Here To Browse All StoreFront Themes …
StoreFront themes for e-Commerce provide great support and feature responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, providing users with a rich browsing experience …

For more details go here: StoreFront WordPress eCommerce Themes
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Elegant WordPress Themes
Elegant Themes creates simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and are designed with loads of powerful built-in features such as shortcodes, page templates and theme options that give users, including complete control over their website, plus top-notch theme support from an experienced and dedicated support team …

Click Here To View All Elegant Themes …
Here are just a few of the beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore eCommerce WordPress Theme

eStore offers an elegant solution for selling products online. This theme is easy to configure and integrates easily with some of the most popular and free eCommerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all of the main web browsers and providing localized support for easy translation, the eStore eCommerce theme for WordPress is available in a range of unique colours …

To learn more about this theme visit this site: eStore
Boutique eCommerce WordPress Theme

Boutique has been developed to integrate with some of the most popular WP e-Commerce plugins available, allowing you to use your favorite solutions without experiencing conflicts.
For more details go here: Boutique eCommerce WordPress Theme
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Like all other Elegant themes in the catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly appears inside your WordPress dashboard as soon as the theme is activated …

The ePanel theme options panel allows you to easily control your site without modifying template code. With ePanel you can toggle features on and off, adjust your store layout easily, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.
One of the other benefits of choosing themes from Elegant Themes apart from all of the beautiful themes they make available is that their business model is built around letting you access their entire theme collection for one low annual price.
To view all Elegant themes go here: Elegant
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WooThemes eCommerce Themes
WooThemes are one of the leading providers of e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving you a complete eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WordPress themes you can choose to build your webstore.
Click Here To Browse All WooThemes For eCommerce …
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ThemeForest Premium eCommerce Themes
Theme Forest is an online theme marketplace where you can access many premium e-Commerce WordPress themes and buy quality WP themes starting from as little as $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity e-Commerce Theme
Simplicity is a flexible and elegant WP eCommerce theme that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.
For more details about this theme go here: ThemeForest WP e-Commerce Themes – Simplicity
VintageStyle e-Commerce WP Theme
VintageStyle eCommerce theme is a clean and elegant WP eCommerce theme designed for corporate websites and eCommerce ventures. The theme can also be used for small to large business setups, and online shopping stores.
Supported with custom templates, widgets, short codes, and customization options, this theme can be used in a number of different business and e-Commerce projects.
To learn more about this theme visit this site: VintageStyle
SmartShop e-Commerce WordPress Theme
SmartShop is a clean and responsive e-Commerce theme and shopping cart stores.
This web template is also fully compatible with the WooCommerce System.
For more details visit this site: SmartShop e-Commerce WordPress Theme
Lathika e-Commerce WordPress Theme
Lathika is a responsive e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is an eCommerce plugin for WordPress.
To learn more about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/
The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.
To learn more about this theme go here: Lathika eCommerce WP Theme
MeariShop eCommerce WP Theme
MeariShop is a clean and flexible theme for doing eCommerce with WordPress that can be enhanced with the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – this theme is well suited for both beginners with no coding knowledge and web developers alike.
For more details about this theme go here: MeariShop eCommerce Theme
In addition to the themes shown above, you can find hundreds of WP eCommerce themes listed in ThemeForest just by choosing the WordPress > eCommerce category …

Click Here To Browse More ThemeForest Themes …
As you can see, there is no reason at all why a WordPress-based web store shouldn’t provide you with the same power and functionality to sell products online as more expensive e-Commerce solutions and look beautiful too!
We hope this post has inspired you to search for the right e-Commerce theme to sell online with WordPress.
Learn where to find more great paid themes for WordPress here:
Finding Great Paid And Free WordPress Themes On The Web
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