Are you planning to set up a web store?

The WordPress developer community not only makes great plugins for e-Commerce available to WP users, but there are also lots of great themes for WordPress that you can use to easily set up and run your online store.

In this blog post, we’ll show you where to find some of the most professionally-designed and inexpensive web templates for setting up a WP-based online store.

Finding Beautiful eCommerce Web Templates For Selling Products With WordPress

When looking for pre-made WP themes for e-Commerce there are a number of important points you should keep in mind:

Theme Style

As well as looking for a beautiful and versatile theme for your web shop, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of webshop you have in mind (e.g. clothing accessories, electronics store, household items, etc).

Functionality

In many cases, most of the eCommerce functionality in your web shop will come from the WP plugins you select to power your e-Commerce store.

As you will see, however, some themes also have additional options that can enhance your site’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring you to install extra plugins.

This can include settings that allow you to easily control your site’s overall colour scheme without modifying the underlying web code, toggle theme features on and off, reconfigure your store layout easily, global banner advertising management, optimizing product names, categories and descriptions for search engines, shortcodes and more.

Easy Cart Setup & Integration

Most professional-quality WP eCommerce themes offer easy cart setup and store checkout integration with various payment processing merchants and solutions, allowing you to accept different types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start taking orders online without undergoing complicated technical implementation processes or delays.

Responsive Theme

A responsive theme allows a website to automatically readjust the web layout to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. PCs, tablets, cell phones, etc).

We have written a detailed post about the importance of choosing responsive themes for WordPress here:

• WordPress Themes Explained

Theme Support

If you are going to be selling products or services online, there are many unplanned things that can and probably will stress you out with the e-Commerce process itself. The last thing you want to go through when dealing with complaints from unhappy or even angry and abusive customers is to be using an outdated theme that is causing problems and you can’t get someone to get the support you need.

For this reason, we strongly recommend that you carefully consider using WordPress themes that offer support and regular updates when looking for a template for your web shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free template.

With these points in mind, let’s now turn our attention to some of the WordPress templates you can use to set up an online shop that will keep clients coming back to buy products from your website:

Free eCommerce Themes For WordPress

Virtue Free e-Commerce Theme For WordPress

Virtue is a great theme for simple web commerce. Even though there is a paid version available that includes premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme comes already fully loaded with a ton of premium options and is also easy to customize.

Virtue Free theme also features a clean and modern design, is built with the latest technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly theme.

Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with everything you need to design an awesome online store.

Some of the features of this theme include:

• Portfolio posts and pages (use these to display your items). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business site, webstore, portfolio or personal site.
• A powerful options panel where you can set things like your home layout, sliders, custom fonts, and easily modify the look of your site without requiring knowledge of technical stuff like CSS.
• Translation-ready. This theme comes with built-in language support for Spanish, Italian and Russian and can also be translated into any other language, allowing you to sell products to a global customer base.

For more information about this Free theme, go here: Virtue Free WordPress e-Commerce Theme

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FabThemes Free eCommerce Themes For WordPress

Fabthemes provides web users with many elegant and premium quality WordPress themes for eCommerce for free.

All themes are built with a built-in Options panel that lets you adjust and configure a number of theme options and settings. Also, they provide unencrypted theme footer files to help you feel confident about downloading and using safe theme files on your site.

In addition to creating free themes that suit a range of applications, Fabthemes provides themes suitable for setting up online stores.

For more information about the FabThemes range of e-Commerce themes like “Cartel“, “eBuy” and “Xenastore“, go here: FabThemes Free eCommerce Themes For WordPress

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WordPress.org WP e-Commerce Themes

A great place to browse hundreds of free themes for e-Commerce is the free WP theme repository at WordPress.org.

You can find free eCommerce themes for WordPress in the directory using the following methods:

• Go to WordPress.org/themes and search for keywords like “e-commerce”
• Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce

An easier method to browse free themes for eCommerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes page …

Find free themes for e-Commerce here: WordPress.org Free eCommerce Themes For WordPress

Now that you know where to find loads of great free WordPress themes for eCommerce, let’s take a look at paid e-Commerce themes for WordPress.

Paid eCommerce Themes For WordPress

Below are some of the best places on the net where you can go to find excellent and professional web templates to set up a WP-based online store, as well as some great WP eCommerce themes we recommend:

StoreFront e-Commerce WordPress Themes

Storefront Themes have many elegant WordPress themes for selling products online …

Click Here To View All StoreFront Themes …

StoreFront themes for eCommerce provide great technical support and feature responsive design …

The entire collection of responsive StoreFront eCommerce themes is also very customizable, providing users with a rich content browsing experience …

For more details go here: StoreFront eCommerce WordPress Themes

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Elegant WP Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes are built around paying great attention to detail and provide many powerful features like shortcodes, page templates and theme options that give users, including full control over their sites, plus great support from an experienced and dedicated support team …

Click Here To View All Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:

eStore eCommerce WordPress Theme

eStore offers an elegant theme for setting up an online store. This theme is very simple to configure and offers integration options with many popular and free eCommerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular web browsers and providing localized support for easy translation, eStore is available in a range of unique colours …

For more details go here: eStore eCommerce WordPress Theme

Boutique

The Boutique eCommerce Theme allows you to integrate with some of the most popular e-Commerce plugins available, allowing you to use your preferred system without any conflicts.

For more details visit this site: Boutique e-Commerce Theme

Like all Elegant themes in the Theme collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that instantly displays inside your WP dashboard as soon as the theme is activated …

The ePanel theme options panel lets you easily control your site without modifying web code. ePanel allows you to toggle theme features on and off, reconfigure your layout at the click of a button, manage your advertising banners, search engine optimization for product categories, shortcodes and more.

One of the other benefits of choosing themes from Elegant Themes apart from all the beautiful themes they make available is that they offer a range of plans that let you access all of their themes for one low yearly price.

For more details go here: Elegant Themes

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WooCommerce For WordPress

WooThemes offer many themes for WordPress-based eCommerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of amazing WooThemes WordPress themes you can choose to build your store online.

Click Here To Browse WooCommerce Themes …

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ThemeForest

Theme Forest is an online theme marketplace where you can access loads of premium eCommerce WordPress themes and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest …

Simplicity e-Commerce WP Theme

Simplicity is a flexible and elegant eCommerce theme that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme visit this site: Simplicity

VintageStyle eCommerce WP Theme

VintageStyle eCommerce theme is a clean and elegant eCommerce web site template for WordPress designed for use in corporate websites and eCommerce ventures. The theme can be used for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and customization options, this theme suits a variety of business and e-Commerce projects.

To learn more about this theme visit this site: ThemeForest WP Themes – VintageStyle

SmartShop

SmartShop is a clean and responsive WP eCommerce theme and shopping cart webstores.

This theme is fully compatible with the WooCommerce System.

For more details about this theme visit this site: SmartShop e-Commerce Theme

Lathika eCommerce WordPress Theme

Lathika is a responsive WordPress e-Commerce theme designed specifically to be used with the JigoShop plugin …

JigoShop is an e-Commerce plugin.

To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/

The Lathika theme offers detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

To learn more about this theme go here: Lathika eCommerce Theme

MeariShop

MeariShop is a clean and flexible theme for doing e-Commerce with WordPress that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to manage and change any aspect of the theme – it is well suited for both new website owners with no coding knowledge and developers alike.

For more details about this theme go here: MeariShop e-Commerce WordPress Theme

In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed in the ThemeForest marketplace just by visiting the site and choosing the WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …

As you can see, there is no reason at all why a WordPress-based web store shouldn’t have the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope the above has given you a number of options to consider setting up a WP-based store online.

To learn more about WordPress themes and the “pros” and “cons” of choosing free WordPress themes vs premium WordPress themes, see this article:

Finding Great Premium And Free WordPress Web Templates For Your Business Online

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