Find a video on YouTube about a product you want to promote. This can be a video in any niche or industry: a product sales video created by the developer, a training video … even someone else’s review video.
Add the YouTube video to the Affiliate Video Pro embed tool, then quickly trim it (skip a long intro or a long ending and show only an enticing section of the video), add a headline, a call to action button and your affiliate link … all this only takes about a minute!
Paste the video shortcode into a post or page.
When users watch the video and want to know more about the product, they will be taken to the product offer page or a landing page via your affiliate link.
After installing, activating and unlocking the plugin, you will find all the features you need to use this tool inside your WordPress dashboard.
Adding and customizing videos with your affiliate link is easy and takes less than a minute …
(Create affiliate videos quickly inside your WordPress dashboard)
A great feature of this plugin is the ability to trim start and end sections of the original video, which allows you to remove long or unnecessary video introductions and/or endings …
(Affiliate Video Pro – Trimmer Feature)
Another great feature is the ability to add a footer ‘callout’ to the video …
(Affiliate Video Pro – Add A Footer Callout)
All the videos you create with Affiliate Video Pro are stored in a searchable video library, allowing you to easily access, edit, analyze, or delete your videos …
(Affiliate Video Pro Dashboard – Video Library)
After creating a video, you can add it to any post or page on your website by simply copying and pasting a shortcode, or add it to an external website using one of the available script options (‘JS Snippet’ or ‘Raw HTML’) …
(Affiliate Video Pro Dashboard – Video Shortcode)
If you sell products through affiliate marketing, your affiliates can post your sales, training and product review videos on their sites using one of these script options (remember to use the direct URL to your product page in the video).
You can also track stats about your videos, like engagement (how many users viewed your video) and conversion (how many users clicked through to the destination page) in the plugin dashboard …
(Affiliate Video Pro Dashboard – Track Engagement Stats)
To learn more about all the plugin’s settings, options, and features, visit the plugin site here: Affiliate Video Pro
The plugin also has a premium version with additional useful features.
For example, with the premium version installed, you can search for videos directly from your WordPress Dashboard by entering specific keywords …
(Affiliate Video Pro – Video Search Feature)
You can also get insights about the videos returned by the search at the click of a button (this is useful for accessing information like keywords being used to promote the product videos, etc.) …
(Affiliate Video Pro – Insights Feature)
Another great feature of the premium version of the plugin is the ability to quickly select and add any video you want to use to your video library and customize it with your affiliate details …
(Affiliate Video Pro – Quickly Select & Add New Videos)
With Affiliate Video Pro, you can quickly build a library of video content embedded with your affiliate links using all kinds of videos, including sales videos, training videos … even other people’s review videos …
When using affiliate links, we recommend using a link redirection management tool. This allows you to easily redirect your affiliate links to other products or landing pages if anything happens (e.g. the product owner moves the page to a different location or the product becomes unavailable).
Affiliate Video Pro – Benefits & Features
Works with all affiliate links (e.g. Amazon, JVZoo, Shareasale, WarriorPlus, ClickBank, etc.)
Everything is done inside your WordPress dashboard. Control all videos from one central location (update video in your dashboard and all videos published on your site update automatically!)
Build a searchable library of affiliate offers.
Generates video shortcodes and scripts (use these to add your videos to other websites).
Tracks video engagements and conversions.
Premium features let you save time by searching videos based on keywords, instantly create new affiliate videos with one-click, and view useful insights and data from selected videos … all without leaving your dashboard.
Use this tool with your own videos or any video listed on YouTube that is suitable for your promotion.
If you use WordPress to promote affiliate products or plan to make money online with affiliate video marketing, Affiliate Video Pro is a ‘must-have’ plugin.
Learn how to generate more leads and sales online for your business at marketing events using WordPress and QR codes …
Do you currently participate in or plan to attend trade, industry, or marketing events like shows, fairs, markets, expos, conventions, exhibitions, etc. to promote your business?
In this step-by-step tutorial, you will learn how to generate more leads and sales online for your business at these events using WordPress and QR codes and without using expensive or complicated solutions.
How To Promote Your Business At Marketing Events With WordPress And QR Codes
Let’s start with the basics …
What Are QR Codes?
QR Codes are a type of 2D barcodes that can be decoded using smartphones with a QR Code scanning app …
(QR code image)
You can add QR code images to just about anything: billboards, banners, brochures, flyers, posters, labels, stickers, business cards, packaging, etc.
For a detailed tutorial on using QR Codes with WordPress, including how to generate printable QR code images, go here:
Components Of A Successful QR Code Marketing Strategy
If you plan to participate in trade, industry, or marketing events regularly, then you will want to automate your lead generation process so you can focus on interacting with as many event attendees as possible.
The first thing to do, then, is to make sure that you have set up everything you will need to run your QR code marketing campaigns successfully.
Here is the basic setup you will need to have in place before creating marketing and promotional materials for your event:
If you plan to promote your business at different events, you will need to be able to generate and print QR codes.
We’ve covered what QR codes are in the previous section. See the tutorial below to learn how to use QR Codes with WordPress and how to generate printable QR code images:
A landing page is the destination page you plan to send event attendees, visitors, and prospects to. This can be a ‘special offer’ page, a product announcement page, a sign-up page for your newsletter, give away, a competition, etc.
You can easily create landing pages in WordPress by creating a new page or post and adding your own text, images, and other elements, or you can use landing page creation software to build and design landing pages.
For example, the landing page in the screenshot below was created using a software tool called Landing Page Monkey …
If you plan to offer event participants a discount as an incentive to subscribe to your mailing list , we recommend setting up coupon codes to track your QR code marketing campaigns for each event separately.
If you use WooCommerce and need help setting up coupon codes for your marketing events, see the tutorial below:
Let’s begin by understanding how our QR Code marketing strategy is going to work.
How To Set Up A Basic QR Code Marketing Strategy
Here is a very basic QR code marketing strategy we can set up …
(A basic QR code marketing strategy)
With the above setup, event attendees scan your QR code and are sent through to a landing page with a special offer or discount and an opt-in form where they can sign up to join your mailing list.
For the above strategy to work, you don’t even need a website. You can host your landing page and opt-in form in the cloud using a number of different services (e.g. the Landing Page Monkey software we discussed earlier.)
There are drawbacks to this setup, however. Some of these include:
You will need to create a different QR code for each event (and print new marketing materials), or edit your landing page (and lose previous event details, including tracking, etc.)
You are not driving visitors to your website. Sending visitors to your website (instead of a cloud service) not only gives you the opportunity to further promote your business, it also builds your asset, not someone else’s.
Since you can easily set up the same basic QR code marketing strategy in WordPress, let’s start by hosting your landing page and opt-in form in your WordPress site …
(A basic QR code marketing strategy setup in WordPress)
Although you are now building your asset by sending visitors to your website, you still have the same issues with the QR code described above.
Having to print brochures, flyers, banners, posters, etc. for every new event you plan to attend can become very costly and time-consuming.
Ideally, you will want to use the same QR code image to promote your business at different events, using different coupon codes and different offers to track your marketing campaigns and do all this without expensive or complicated solutions and without having to edit code.
How To Set Up An Effective QR Code Marketing Strategy
Here is what an effective QR code marketing strategy looks like …
(An effective QR code marketing strategy)
With the above setup, event attendees scan your QR code and are sent to a landing page, which then automatically redirects them to the special offer page set up specifically for people who have attended the event.
This special offer page includes their discount coupon code and an opt-in form where they can sign up to join your mailing list and receive an additional special discount, chance to win a prize, etc.
Now that we have a better understanding of the strategy, let’s go through the steps required to set this up …
Step 1 – Set Up Your Landing Page
The first step is to create a generic landing page. This will give you a URL to send event participants to when they scan your QR code image.
This generic landing page doesn’t even need to have content, as you will be redirecting all visitors who land on this page to the special offer page of your next marketing event.
Just in case you have no marketing events coming up or visitors somehow arrive on this page and you have forgotten to set up a page redirection, let’s go ahead and create a simple landing page with an opt-in form included.
Go to Pages > Add New and create a new page. You can name this page anything you like (e.g. ‘Promos’). Add some text and insert your opt-in form, then publish …
(Step 1 – Create a generic landing page)
If you need help creating a new page in WordPress, see this tutorial:
We recommend using WordPress Pages (not Posts) and creating each event offer page as a child page (i.e. a nested page) of your generic landing page. This will keep your special offer pages hidden from general site visitors. (You can also prevent these pages from showing on your site map.)
To create a targeted special offer page for your event, go to Pages > Add New and create a new page with your event heading, special offer content, opt-in form, entry rules, etc., then publish …
(Create a special offer page targeted for your marketing event)
After creating and publishing your event’s special offer page, copy its page URL to your clipboard …
(Copy the event page URL to your clipboard)
Step 5 – Add A Redirect From Your Landing Page To Your Marketing Event’s Special Offer Page
The last step to setting up your lead capture system using QR codes is to add a redirection from your landing page to your special offer page.
To do this, go to your Pages screen …
(Main WordPress Menu – Pages)
Find your generic landing page (in this example, the page is called Promos) and click ‘Edit’ using the Quick Edit menu …
(Click on ‘Edit’)
You should have already installed a link redirection plugin on your site. If you haven’t done this yet, go here to learn how to set this up:
After cloning the page, edit the content to reflect the next event (remember to create a new coupon code) …
(Clone and customize your events offer page)
Next, save, publish and preview your new page, then copy its URL to your clipboard …
(New events offer page)
Open your general landing page and paste in the URL of your new offer page in the redirect URL field, then republish the landing page to point visitors to the new destination page …
(Change the redirect URL in your general landing page)
Repeat the above process for every new event.
(Create multiple pages to send event participants to)
This set up lets you easily create and run new event offer pages using the same QR code and helps you preserve details of previous events, including performance tracking, page statistics, etc.
QR Code Marketing Campaigns – Useful Info
This section contains additional information about setting up your QR code marketing campaigns effectively.
Templatize As Much As Possible To Save Time And Money
Set up an effective strategy for promoting your business at different events using a template for your special offer pages and the same QR code for all your marketing materials and online/offline promotions.
This will not only save you time setting up new event offer pages, it will also save you time and money printing brochures, flyers, banners, posters, etc. before each event, especially if you use the same copy in your promotional materials …
(You can use the same QR code and offer in all your promotional materials)
All this takes is a little bit of planning. Test and review the performance of a few different offers and incentives to find out which ones convert the most visitors into subscribers and then use this information to build your mailing list and lead generation pipeline.
Tips For Maximum Visibility And Signups
Make sure that your special offer is clear and easy to understand and that your display materials (banners, posters, etc.) are highly visible so that any users passing by your stall or stand can scan your code from a distance even if they choose not to approach you or start a conversation.
All you need on your promotional materials is your call to action and QR code. All other details can be added to the event offer page after attendees scan your code.
Create a simple instruction sheet for your stall minders showing users how to download and install a QR code scanner on their phones, or download our printable instruction sheet below …
Why Display The Coupon Code Before Visitors Subscribe?
In the example used in this tutorial, event attendees scan the QR code in your promotional materials and are directed to your event offer page, which displays the special coupon code and invites them to subscribe to your newsletter or mailing list to receive an additional discount upon signing up, or being entered into a competition, etc.
Why did we set up our example this way? Why not have visitors subscribe to your mailing list first to get the special discount code?
Here is why:
You can create as many coupons and event offer pages as you want to track the performance of your event campaigns, but if you want to offer separate coupon codes to track each event only after visitors subscribe to your list, then you will need to create a separate mailing list for every event.
This will make things too complicated. The easiest way to make this strategy work without complex or expensive solutions, therefore, is to display the event discount on the page before visitors subscribe to your list and then offer them an additional incentive to sign up (e.g. get a further discount, enter into a competition to win a gift voucher, etc.).
WooCommerce and many other ecommerce platforms allow you to set up coupon codes with automated rules that prevent coupons being used in conjunction with other offers, so this method will incentivize your visitors to make at least two separate purchases on your site, since they will not be able to use two different coupons together.
Make Sure To Comply With All Regulations
If you plan to run brand promotions, competitions, Facebook promotions, or any other type of sweepstake or contest that includes an element of chance (or even skill, e.g. “Tell us in 25 words or less …”), make sure that you are not breaking any laws. Depending on where and how you plan to run your promotions, you may need a permit to run competitions or comply with certain legal requirements to avoid getting in trouble.
For more information on plugins you can use to set up and run competitions, giveaways, sweepstakes, contests, etc. in WordPress, see this tutorial:
We hope you have found this tutorial useful. Hopefully, now you know how to generate more leads and sales online for your business at marketing events using WordPress and QR Codes without the need for expensive or complicated solutions and without having to touch code.
Learn how to create and use promotional coupons in WooCommerce to track sales and improve conversions in your WordPress eCommerce store.
How To Create WooCommerce Coupon Codes For Your WordPress eCommerce Store
Do you have a WordPress eCommerce store? If you have an online store or web shop that runs on WooCommerce, using coupons not only allows you to offer customers discounts on sales and promotions but also to track where your sales are coming from.
This step-by-step tutorial shows you how to create and use promotional coupons in WooCommerce to track sales and improve conversions in your WordPress eCommerce store.
With the WooCommerce plugin installed, you can not only set up an ecommerce store that allows you to create manage coupons to offer discounts to your customers but you can also enhance the functionality of your coupons with a number of Woocommerce extensions created by the WooCommerce developer community.
Some of these coupon extensions include:
Smart Coupons – Enhance your coupon options and create gift certificates, store credit, coupons based on purchases, and more.
Coupon Shortcodes – Show coupon discount info using shortcodes. Render coupon information and content conditionally, based on the validity of coupons.
To create a new coupon, log into the Dashboard and go to WooCommerce > Coupons …
(WooCommerce > Coupons)
Click on ‘Add Coupon’ …
In the Coupon data > General section, add the following details:
Coupon Code – (see ‘Tracking Coupon Performance’ section below for guidelines on creating coupon codes that will help you track sales)
Coupon Description – This description is for internal admin use only. Add a descriptive sentence (e.g. where will the coupon be used) and the coupon discount value.
Discount type – Enter the correct discount type (Percentage Discount/Fixed Cart Discount/Fixed Product Discount)
Coupon amount – Enter only the value of the coupon here (no percentage or dollar amount symbol)
Coupon expiry date – If the coupon is meant to expire, enter its expiry date here, otherwise leave as is.
(Add new coupon > Coupon data > General tab)
If you want to prevent customers from applying multiple coupon codes to their purchases, go to Coupon data > Usage restriction and tick the ‘Individual use only‘ checkbox . Otherwise, leave things as they are if you’re ok about customers using the coupon in conjunction with other coupons …
(Usage restriction tab)
Select whether to publish the coupon immediately or schedule it for activation at a future date, then click Publish …
(Coupons can be activated immediately or scheduled for a later date)
Your coupon should now be saved (or updated if you’re editing an existing coupon).
To view your new coupon, select WooCommerce > Coupons …
(Click WooCommerce > Coupons to view all coupons)
Your new coupon will display in the Coupons table …
(WooCommerce Table of Coupons)
Coupon codes are not case sensitive …
(Coupon codes are not case sensitive)
WooCommerce will recognize the coupon whether it gets entered in all caps, lowercase, sentence case, etc., so you can display your coupons however you prefer and customers will get their discounts …
(Display your coupons using all caps, lowercase, sentence case, etc.)
Tracking Coupon Performance
You can track how your coupons perform inside the WordPress dashboard by going to WooCommerce > Reports and clicking on ‘Coupons by date’ tab …
(WooCommerce reports – Coupons)
You can also track how your coupons perform in Google Analytics (Conversions > Ecommerce >Marketing > Order Coupon) using a WooCommerce extension like WooCommerce Google Analytics Pro …
(Track coupon performance in Google Analytics)
The above methods show you how your coupons perform in terms of sales. With a little bit of planning, however, you can also use discount coupons to improve your marketing campaigns.
If you plan to use coupons in sales promotions and events or run print ads in magazinesand publictions where you offer discounts, consider using a different coupon code for each campaign. This way, you will not only be able to measure your sales but also track where sales came from.
Developing guidelines and specifications for creating and implementing coupons help keep your marketing strategies consistent.
Here, for example, are some things to consider when creating a coupon:
Should the coupon expire after a certain period of time or number of sales, or will the coupon be allowed to be redeemed indefinitely?
How will you measure the effectivenes of different campaigns that use the same coupon code?
How will customers receive the coupon? (e.g. email newsletters, printed materials and advertising, etc.)
How will customers redeem the coupon? (e.g. in-store, online, over the phone, etc.)
Coupon Code Format
Part of your guidelines and specifications for creating coupons should include how you ‘format’ coupons for different events. This way, everyone in your organization will be able to understand what the coupon means and which marketing campaign the coupon is associated with.
For example, if you promote at regular industry or trade events and offer a 15% coupon at these events, a simple format you can use is:
Event (or City) Name + Discount Code
Here is a format you can use to make coupon codes easier to track for special or annual sale events (e.g. Mother’s Day, Christmas, etc.):
Let me show you an example of using this format to create a coupon for a special event (e.g. Boxing Day sale) …
The plugin adds many features and provides a wider range of possibilities to native WooCommerce coupons. This includes restricting the coupons with various checkout options. The plugin can be used to apply restrictions to coupons based on shipping methods, payment methods used by the customer, based on user roles, and based on the location of the shipping or billing address.
(Add additional features to coupons)
Using the plugin, you can create multiple giveaway products in a single coupon. On applying the giveaway coupon, customers can choose any one of the giveaway products included in the coupon on checkout. Also, the plugin allows you to bulk generate coupons that can be applied directly in your store, exported to a CSV, or mailed to the customer. The plugin also allows you to import coupons into your store from a CSV file.
(Add gift coupons, store credits and more!)
Other features of the plugin include Gift Coupons which customers get when they make a purchase at your store. The customer will have the choice to email the gift coupon to their friends/family. The plugins also allow giving users provision to purchase store credit, which they can use for themselves, or gift to friends. You can also determine the combination of coupons that can be applied in a purchase.