How To Publish Books And Create Online Courses On A Shoestring Budget

Learn how to publish books and create e-courses on a shoestring budget that will attract new clients and help grow your business.

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Are you looking for inexpensive and cost-effective ways to attract new clients, promote and grow your business, or create additional revenue streams?

Publishing a book (or e-book) and creating an online course based on your book(s) provide powerful and effective ways to:

  • Drive more prospects and clients to your business.
  • Market your business and create more visibility online.
  • Gain a competitive business advantage.
  • Increase awareness about your products and services.
  • Build credibility, establish authority, and/or assert your expertise in your industry or niche market.

In this strategic guide, we’ll show you how to publish books and create online courses on a shoestring budget that will help you increase revenue and grow your business.

How To Publish Books And Create Online Courses On A Shoestring Budget

The currency of the ‘Digital Age’ is content. To participate in the digital economy, therefore, you must also learn how to become a content publisher.

Additionally, we not only live in the digital age, we also live in the age of specialization.

Specialization: The process of concentrating on and becoming expert in a particular subject or skill.

Source: Oxford Dictionary

Regardless of whatever business you are in, you probably have specialized knowledge about certain areas and a level of expertise about things that most people don’t know about.

There is a positive and a negative side to having specialized knowledge.

On the positive side, if your information is valuable and enough people want it or need it, you could develop it into a potentially profitable asset by sharing some or all of this information in the form of a book (or e-book) and/or an online course.

The negative side of running a business that depends on having specialized knowledge is that your prospects and potential customers and clients often need to be educated on the value and benefits of your products and services and trained on how to do business with you, which is another reason why you should consider publishing a book (or e-book) and/or an online course.

Publishing books and e-courses, therefore, is something worth considering as part of your business marketing strategy.

Tip

Some of the additional benefits of learning how to publish an e-book online include:

  • It helps you achieve clarity about the value of your business and organizes your thinking about how to communicate your business processes.
  • If you are strategic with your content creation and plan things well, you can be publishing regular blog posts or newsletters to market and promote your business while also building up the content and chapters of a book and/or online course (much like many best-selling authors nowadays write books with a movie in mind). At the end of a certain period of time (e.g. 12 months), you can then collate all of your blog posts or newsletters together to form a book.

Authoring Vs Publishing Content

This tutorial is about ‘publishing’ content. Many people get put off by the idea of creating books to help market their business because they think that they need to be writers and authors.

There is a great difference between authoring a book and publishing it. You don’t need to create the content yourself in order to publish it. J. K. Rowling authored the Harry Potter series, but Bloomsbury published it.

Of course, if you have knowledge and expertise about a subject you can write the book yourself and there are many benefits in doing this, but you don’t have to be a writer to create a book.

For example, you can:

For this specific tutorial, we’ll assume that you already have an idea for how you will create your book or already have the content written and are ready to publish it.

If you need help creating your first book, see the tutorial below:

This tutorial specifically covers a ‘shoestring’ method you can use to:

  • Self-publish your book,
  • Turn your book into an online, and
  • Promote the above online … all at minimal cost!

Self Publishing Books On A Shoestring Budget

Before publishing your book, ask yourself what’s the purpose of your book. Are you publishing to make money selling copies of the book itself, or are you planning to use the book to create wider exposure for your business … or both (i.e. make money selling the book and attract new customers for your products or services)?

Your answer to the above will determine various strategic decisions and outcomes, such as how and where you should publish your book, to how much you should charge (or even give it away).

If you’re publishing to make money and promote your business, we recommend starting the process by self-publishing an electronic book (e-book) before you consider moving to other publishing methods and formats (e.g. hard copies via print on demand or traditional printing, contacting publishing companies, etc).

Some of the reasons for suggesting the above, include:

  • Cost – Self-publishing ebooks are the least expensive method of publishing.
  • Testing – The method we recommend using below allows you to test the market and assess your results before deciding to invest further time and effort into the process.
  • Improvement – With an e-book, you can edit, refine, and improve your content until you are happy with the results and ready (if necessary) to commit your book to print or invest in professional services (e.g. editors, distribution, publishers, etc).

To explain the self-publishing process, we’ll use an e-book we’ve recently published as an example.

The book is called “The Small Business Digital Manager” …

The Small Business Digital Manager

(The Small Business Digital Manager)

Briefly, the book explains why most small businesses end up with an unmanageable digital presence and provides a system for helping small businesses develop a manageable digital presence that will help them get better results online.

The book is written using MS Word.

MS Word lets you easily save your book as a PDF file. Most ebooks, reports, guides, etc. nowadays are created and delivered in PDF format.

More importantly, MS Word also lets you save your book in a format that will let you upload and publish to Amazon Kindle, which is the publishing platform we will begin with. This is explained in more detail further below.

Tip

Additional software we used to create the book’s content includes:

  • MS Powerpoint – For illustrations and diagrams.
  • MS Visio – For flowcharts.
  • SnagIt – We recommend using this powerful tool to create and edit screenshots.
  • Photoshop – For editing and saving image files.

Additionally, the book contains photos and images sourced from various free and royalty-free image sites. For a list of these images sites and tools, go here:

As you can see from the examples above, we use and recommend creating eBook covers for your books. This can be done using software tools. For more info on using ebook cover creation software, go here:

Choosing Where To Self Publish Your Book

Once your book is written, you can publish it on your own website or use a self-publishing platform like Amazon, Apple, Lulu, etc.

We’ve chosen to self-publish The Small Business Digital Manager on Amazon through the Kindle Direct Publishing (KDP) program to begin with. You can view the book listing on Amazon here.

Here are just some of the reasons why we chose to publish the book on Amazon KDP:

  • It’s FREE!
  • It puts your book in front of a huge global audience.
  • Books published on Amazon KDP can be read by all devices.
  • The KDP lending library pays additional royalties for books that become popular and widely read/shared.
  • KDP has promotional features that help you create more exposure for your book.
  • You have control of your book and can edit the content and pricing as many times as you like after publication.

To set up a free account with Amazon for publishing on the Kindle platform, go here:

Formatting Your Book For Amazon KDP

As mentioned before, you can create your book using Microsoft Word, including adding images and a table of contents.

The only thing to avoid when using MS Word to create your book content is using bullets, as the format doesn’t convert bullets well. Instead, use something else, like dashes.

So, instead of formatting your bullet points like this:

  • Bullet Point #1
  • Bullet Point #2
  • Bullet Point #3

Format them like this:

– Bullet Point #1
– Bullet Point #2
– Bullet Point #3

Before uploading and publishing your book to KDP, create a folder in your desktop to save the book files into (e.g. call it ‘Kindle’) and in your MS Word menu, choose Save As > Web Page, Filtered

Choose 'Web Page, Filtered' to save your book for KDP

(Choose ‘Web Page, Filtered’ to save your book for KDP)

This will save your book as two files inside your book folder (in this example, the folder we’ve created is called ‘Kindle’) …

Your book files, saved for KDP

(Your book files, saved for KDP)

One file contains all of your book’s images in a folder and the other contains the content of your book. You will need both of these files for your book to upload and publish correctly.

Next, zip the folder containing your book files and upload the zipped file to Amazon …

Upload the Zip file containing your book and image files

(Upload the Zip file containing your book and image files)

The other thing you will need to do before publishing to KDP is to create a flat book cover image. This image needs to be quite large (for image specifications, go here).

You can create the book cover image yourself using Photoshop, outsource the work to a graphic designer or freelancers, or use Amazon’s own book cover creator tool …

Amazon Cover Creator tool

(Amazon Cover Creator tool)

Amazon KDP offers loads of free tutorials on its site, from getting started, to formatting your content and promoting your book, etc. Make sure you go through some of these tutorials, especially the tutorials about formatting your book correctly and complying with KDP guidelines.

Uploading Your Book To Amazon KDP

Uploading your book to Amazon is a simple process.

After you have created your book files and registered your free account with KDP, go to https://kdp.amazon.com and click on ‘Sign in’ …

Sign into KDP

(Sign into KDP)

Log into your account …

Log into your account

(Log into your account)

If you haven’t published before, go to ‘Bookshelf’ and click on Create a New Title > Kindle eBook

KDP Bookshelf - Create a New Title

(KDP Bookshelf – Create a New Title)

Now, simply go through each of the sections described below and fill in the details (refer to the KDP tutorials and user forum if you need help or if there is anything you don’t understand).

eBook Details

Add your book title and description, author name, keywords, and categories, review the other book settings in this section (language, publishing rights, etc.), then save to continue …

Amazon KDP eBook Details screen

(Amazon KDP eBook Details screen)

eBook Content

Upload your manuscript and book cover image, select your Digital Rights Management (DRM) settings and enter your ISBN if applicable, then preview your book and click ‘Save and Continue’ …

Amazon KDP eBook Content screen

(Amazon KDP eBook Content screen)

eBook Pricing

Specify distribution settings (e.g. Global) and pricing details for your book and click the button when done to publish your book …

Amazon KDP eBook Pricing screen

(Amazon KDP eBook Pricing screen)

Your book should take a day or so to be approved and published.

Once your book has been published, it will be live on the Amazon Kindle Book store and available for purchase.

Your books are listed on your Amazon KDP bookshelf

(Your books are listed on your Amazon KDP bookshelf)

You can return to your account and edit your book details, upload a revised copy, change the pricing, etc. any time inside your bookshelf.

Idea

Amazon Kindle Direct Publishing offers an option to help promote your book called KDP Select. When you enroll in the KDP Select program, your eBook is locked for 90 days. During this time, you are given 5 promotional days where you can give your eBook away on Amazon for free. After your 5 free days are used up, your eBook goes back to being sold for the amount you have specified.

You can renew this option. During each 90-day period, your eBook remains available in the Kindle Owners’ Library. While you are opted into the KDP Select program, you are not allowed to publish your book on other platforms, including publishing or giving the book away on your own website.

If your website isn’t pulling in enough traffic, we recommend starting off with a platform like Amazon KDP before looking at the option of selling and promoting your books on your website.

Self-Publishing Print On Demand (POD) Books

When you are ready to commit your book to printed format, Amazon offers you a ‘print on demand’ self-publishing option through a program called CreateSpace

CreateSpace - Self-publishing POD

(CreateSpace – Self-Publishing POD)

To learn more about self-publishing POD books with CreateSpace visit their website.

Before we move on to discussing ways to promote your book, let’s take a look at the process of turning your book into an online course.

Turning Your Book Into An eCourse

After publishing your book, you may want to consider turning your book into an e-course. Here are just some of the many reasons to consider turning your book into an online course:

  • Most of your course content is already written. An online course can be a natural extension of the work you’ve already done and the time you’ve already spent writing content for your book or business. In many cases, all you need to do is organize the information you already have into a format that will benefit others.
  • Educate, train, and empower prospective customers. An online course can help train people to engage better with your business and empower them to become educated customers of your services.  For example, if you run a craft supplies business, you could create an online course that shows people how to make unique craft objects or even how to start a business selling crafts made with items you supply.
  • Expand your reach, leverage your expertise and increase revenue. Depending on your business, you may only be able to serve clients on a local level. An online course allows you to expand your reach on a global level and create additional revenue opportunities for your business.
  • Leverage your marketing efforts. Just as publishing a book can help to establish authority, credibility, and expertise in your field, an online course can take things to a whole new level and give you new opportunities to market and promote your business and your brand.

If you decide to turn your book or ebook into an online course or training program, the next step is to decide on the platform you will use to publish your eCourse.

Choosing An eCourse Platform

Your choice of ecourse platform will depend on factors like how much online exposure you can provide for your course, what kind of content formats you plan to use to create, present, and deliver your information, how you plan to handle payments and course registration, etc.

For example, you can publish your eCourse on a platform like Udemy, or decide to run the course entirely on your own website.

Online Course Platforms

Online learning platforms like Udemy let you publish your course for free and can expose your information to thousands of potential new customers.

Udemy

(Udemy)

To learn more about Udemy, download the FREE report below:

Publish Your eCourse On Your Own Website

Publishing your course on your own website is a great way to build an asset on your own domain name.

You can add your course to your existing website or set up a new domain name to promote and run your course.

We also recommend promoting your course inside your book, as the book is a perfect tool for generating leads and driving potential new course members.

Useful Tip

If you plan to add links to your course inside your book, consider driving visitors to your website, not to an external URL. Sending people to sites where you have no control over what happens can result in links that point to dead destinations. You can still run your course on an online platform – just refer people to a page on your website promoting your course and the course URL.

Alternatively, you may want to publish a link to your course using a link redirection tool. This way, you can choose where to send traffic to and if anything changes, you don’t need to edit and republish your book or search everywhere for places where you’ve added your links. Just change the destination URL in your link management tool and all instances where you’ve added a redirect link will automatically updated with the new URL.

Consider using a link redirection tool to refer your book readers to your online course

(Consider using a link redirection tool to refer your book readers to your online course)

Publishing Your eCourse With WordPress

Let’s show you how to publish your course using a setup that lets you automate processes like online marketing, content marketing, payment and registration of new members, affiliate marketing, email marketing, etc. and that gives you complete control over all aspects of creating, delivering and promoting your course.

The platform that lets you do all this and more is WordPress.

WordPress not only can be used to set up a website or blog for your business, it also lets you easily set up and run e-learning courses that integrate seamlessly with your website, plus add payment and registration facilities, a private member’s area, an affiliate management system, and a whole lot more.

Best of all, WordPress is FREE, easy to use and lets you do almost anything you can imagine online with no technical skills required and at minimal cost.

To learn more about all the benefits and advantages of using WordPress, see this section:

If you haven’t built your website yet, use WordPress.

If you already have a website that wasn’t built using WordPress, then we recommend adding a WordPress blog to your site to drive more traffic and market and promote your existing site. You can do this all yourself using our WordPress step-step installation tutorials, or ask a professional web developer or web designer to help you.

For more information on the above, go here:

The important thing after installing WordPress, is to expertly configure your site. This will automate areas like search engine indexing and distribution and syndication of your content to social media and other traffic-getting sites and online directories.

After your WordPress site has been installed and configured, the next step is to install and configure the addons (called ‘plugins‘) that will add the functionality and automation you need to:

  • Create and organize your online course
  • Accept payments online
  • Register new course members
  • Add course members to your email marketing system, and
  • Give them access to your course content

Other than your time, creating a professional online course with marketing automation using the plugins described below should only cost you a few hundred dollars to set up.

eCourse Plugin

To create and deliver your online course, you can use an e-Course plugin like WP Courseware

(WPCourseware – WordPress eLearning Management Plugin)

WPCourseware lets you easily set up and configure training modules, course units, quizzes, include certificates of completion for course members, and more.

You can also specify how to deliver your course content (e.g. make all content available at once or only after previous modules have been completed, drip-feed content, etc.)

For a detailed tutorial about this plugin, go here:

Membership Plugin

If you want your course to be private so only paying customers can access it, then you will need to use a membership plugin.

A membership plugin automates the process of registering customers, delivering content to registered users, adding customers to email lists, etc.

There are many membership plugins available for WordPress.

For example, you can use a plugin called Wishlist Member

Wishlist Member - WordPress Membership Plugin

(Wishlist Member – WordPress Membership Plugin)

Go here for a detailed tutorial on WordPress membership plugins:

WordPress Membership Plugins – A Comprehensive Guide

Accepting Payments Online

To accept payments online (e.g. PayPal), you will need a PayPal account and an e-Commerce plugin.

You can just add a PayPal “buy now” button to your site, but then you will have to manually register all new course participants and give each of them private access to your content (i.e. set up individual logins and passwords for every new member).

An e-commerce plugin can automate this process and send new members to your registration page after payment has been successfully processed.

There are many WordPress e-commerce plugins you can choose from. Some, like the WooCommerce platform are FREE and you pay for additional premium features as you need them (e.g. automated invoices, product enhancement features, etc.)

Certain WordPress themes have built-in payment processing features and there are also various merchant networks that will integrate affiliate marketing, payment processing, and member registration with your site.

To learn more about e-Commerce plugins and selling your course online, see these tutorials:

Promoting Your eBook & Online Course

Online marketing is a huge topic. As we explain in “The Small Business Digital Manager,” many small businesses are too disorganized and unmanageable to market themselves online effectively. Without a strategic digital plan and the right systems in place, most tactics and methods never seem to be implemented or done effectively.

Here are some very effective ways to promote your book and online course:

Content Marketing

With an expertly-configured WordPress site, most of your content marketing can be automated. Just publish new content on a regular basis and WordPress will do the rest.

Publish your content and let WordPress do the rest!

(Publish your content and let WordPress do the rest!)

Here’s a simple, inexpensive, and highly effective plan we recommend using to promote your books and online courses:

Promote It On Your Website Or Blog

Publish educational content on your WordPress website and refer readers to your book or online course in your call to action.

The more great content you publish, the more opportunities you have to attract new customers and sell your books and courses. If done correctly, every new post you publish is like another salesperson working for your business 24/7.

Practical Tip

If you need help coming up with great content ideas, we recommend subscribing to our FREE Content Creation course here:

Here are some additional things you can do to promote your book and online course on your website:

  • Add promotional banners to your site using a banner management plugin,
  • Offer visitors a FREE sample chapter of your book or access to videos as an incentive for them to sign up to your newsletter and promote your book and online course in your newsletter or email updates.
  • Use the data gathered from your site to improve your content marketing, test online ads, create promotional and educational videos, etc. You can obtain this data from your site by installing a plugin like Google Analytics for WordPress.

News Releases

Announcing the launch of your new book or course using a news release is a powerful and effective way to promote your course on media outlets and news websites.

You should definitely announce the launches, but for a truly effective campaign, consider sending out monthly news releases.

We recommend using the news release service at DistributionPress.com. They offer a complete done-for-you service that will get your news release distributed to hundreds of media sites and indexed in Google in less than 24 hours.

Promote your book and online course using news releases with DistributionPress.com

(Promote your book and online course using news releases with DistributionPress.com)

Affiliate Program

An affiliate is someone who gets paid a percentage of any sales they help to create through their recommendations and promotional efforts.

An affiliate program lets people register as an affiliate to promote your product or service and assigns them a unique affiliate URL to use in their email and website promotions. When people click on this special link, the affiliate program software identifies where the referral came from and if a sale is made, it then works out how much commission to pay the affiliate, makes the payment to the affiliate and deposits the balance of the sale into your bank account.

Affiliate Management Platforms

You can run an affiliate program on your own website or use an affiliate network to promote and recruit affiliates for your program.

If you decide to run an affiliate program on your own website, there are a number of WordPress affiliate plugins you can use.

If you’re just starting out, however, we recommend using an established affiliate network like JVZoo or ClickBank to promote your online course.

The reason for this is because these affiliate networks:

  • Have tens of thousands of members who can instantly find your offer and contact you to request approval to promote your product as an affiliate or automatically start promoting your offer, and
  • They process all payments and sales on your behalf and automatically pay your affiliates, saving you from having to manually administer affiliates and manage the affiliate payment process yourself.

For more information about affiliate networks and WordPress affiliate programs, go here:

Email Marketing Service

If you plan to add course members to an email marketing list, then you will need an email marketing service that integrates with WordPress.

A number of WordPress membership and e-commerce plugins will automatically add new members to your email marketing list and have settings that make this easy to configure.

To learn more about email marketing services and integrating these with WordPress, go here:

Live Events, Workshops & Seminars

Everything described so far will allow you to set up and automate a robust and cost-effective system for marketing and promoting your book and online course.

If you plan to run live events like workshops and seminars, you can also use an event management and registration plugin to help you manage events, add event listings to your website, automatically process booking registrations, assign tickets, etc.

WordPress offers various event management plugins and we have written a couple of detailed tutorials about these here:

Summary

Publishing a book and creating an online course allow you to profit from your expertise and are also powerful ways to attract new clients, increase revenue, and grow your business online.

Best of all, this can all be done inexpensively, as shown above.

We hope that you have found the above information on creating ebooks and online courses on a shoestring budget useful to help grow your business.

How To Publish Books And Create Online Courses On A Shoestring Budget

(Source: Pixabay)

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How To Kickstart WordPress Traffic Automation To Your Website Or Blog

If you have followed our WordPress Traffic Automation Blueprint step-by-step tutorials, you are ready to begin driving an endless stream of visitors to your WordPress site or blog. Here we show you how to kickstart your traffic.


How To Kickstart WordPress Traffic Automation To Your Website Or BlogThis tutorial is part of the WordPress Traffic Automation Blueprint series where we show you step-by-step how to set up WordPress to automatically notify search engines and your social media pages when new content is published on your site, driving more traffic to your website or blog. 

To review our step-by-step tutorials on how to automate traffic to your WordPress website or blog, go here:

redarrow WordPress Traffic Automation Blueprint Part 1 – Overview

redarrow WordPress Traffic Automation Blueprint Part 2 – Setup

redarrow WordPress Traffic Automation Blueprint Part 3 – Configuration

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

redarrow WordPress Traffic Automation Blueprint Part 5 – Optimization

Useful Info

If your WordPress site has not been configured to drive traffic using the leverage and automation described in our tutorials, then do one of the following:

  • Go through our step-by-step tutorials and learn how to expertly configure your own site,
  • Refer your web developer or web designer to our step-by-step tutorials and ask them to do it for you, or
  • Contact us to discuss your needs and request a quote for our Done For You Installation & Expert Configuration Service.

What You Should Have Already Set Up On Your WordPress Site

If you have been following our WordPress Traffic Automation tutorials, you should already have set up the following on your site:

Ping Services List

As soon as you publish a new post, WordPress automatically notifies all the services listed in the ‘Update Services’ section (WordPress Settings > Writing > Update Services) …

WordPress Settings > Writing > Update Services

(WordPress Blog Ping Services List)

help For a comprehensive list of ping services that you can download for FREE, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 3 – Configuration

Add Your Sitemap To Search Engines

You should have also added your site’s RSS feed and XML sitemap to your webmaster accounts (e.g. Google, Bing) …

Google Search Console - Sitemaps

(Google Search Console – Sitemaps)

help To learn more about setting up Webmaster accounts and adding sitemaps and feeds to notify search engines, see the tutorial below:

redarrow How To Set Up Webmaster Accounts 

Automatically Syndicate Content From WordPress To Social Media

There are many plugins, tools, and services you can use to integrate WordPress with social media. We cover a number of these in our tutorials.

A simple way to integrate WordPress with your social media accounts is using the Jetpack plugin …

Use Jetpack's Publicize feature to automatically syndicate your content to social media

(Jetpack’s Publicize feature automatically syndicates your content to social media)

Installing Jetpack and configuring its Publicize settings allows you to automatically syndicate your posts to social media accounts like Facebook, Twitter, LinkedIn, etc.

help To learn how to install and configure Jetpack to automate traffic, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

Additional Notification Plugins

As discussed in our tutorials, there are many traffic generation and automation plugins, tools, and services you can use. This is one of the reasons why WordPress is such a powerful business marketing platform.

In addition to instantly notifying social media accounts like Facebook, Twitter, LinkedIn, etc. when new content is published on your site, you can also set up your WordPress site to automatically post links to your content on many other social networks and social bookmarking sites using plugins like Social Link Machine

SocialLinkMachine - drip-feed content automatically to dozens of online sites

(Social Link Machine – syndicate and drip-feed content automatically to many traffic-generating sites)

help To learn more about additional traffic generation plugins and automation tools, see the tutorial below:

redarrow WordPress Traffic Automation Blueprint Part 4 – Automation

How To Kickstart Traffic To Your WordPress Website Or Blog

Once you have set up and configured all of the above plugins and services, the next step is to kickstart the process of generating ongoing traffic to your site.

You could just start publishing content to your site. If you want to supercharge and speed up the process, however, here are some additional steps we recommend you take:

  1. Rapid Site Indexing
  2. Supercharge Your Site Ranking & Authority Building
  3. Methodically Establish Your Online Presence

Let’s go through each of these steps in more detail.

Rapid WordPress Site Indexing

Adding sitemaps to your webmaster accounts and posting content on your WordPress site as described in our tutorials will help get search engines going. You can boost the process using external blog pinging services.

Once your site is fully configured and ready to start driving traffic, select and copy your RSS feed or XML sitemap link …

Select and copy your RSS feed

(Select and copy your RSS feed)

Head over to one of the following sites:

Ping.In

Ping.in

(Ping.in)

Ping.in is a service that pings (notifies) a number of services including blog search engines and blog directories. By pinging these services, you let them know that your site has been updated and these services will then crawl and index your site content, allowing a larger audience to discover your site.

Ping.in is free to use and when we last checked requires no registration. Just head over to the site and type in your Site Name, Site URL and XML feed into the fields …

Enter your site details into Ping.in

(Enter your site details into Ping.in)

Next, select the services you want to notify or just click on ‘Check All’ to select all services, then click on the ‘Ping’ button at the bottom of the screen …

Select services to ping

(Select services to ping)

Ping.in will immediately begin to notify the services about your site …

Ping.in notifies services immediately

(Ping.in notifies services immediately)

Once all pings are sent, Ping.in displays a list of all services that have been notified about your site …

Pings sent

(Pings sent)

help Go here to use Ping.in:

redarrow Ping.in

Pingoat

Pingoat

(Pingoat)

Pingoat is another service like Ping.in that pings (notifies) blog directories and gets them to crawl and index your site content.

To use Pingoat, create a free account, then log in after confirming your new account, enter your site details (including your RSS feed or XML sitemap feed), select all of the services to notify and click go.

Pingoat will notify all the services you have selected.

help Go here to use Pingoat:

redarrow Pingoat

Info

We recommend using either Ping.in or Pingoat to notify blog directories about your site but not both in short succession. Your site could be blacklisted if you ping services too often.

Rapid WordPress Page/Post SEO Indexing

In addition to the setup already presented in the tutorials, you can also get a new WordPress post or page indexed very quickly in Google using the method described below.

Important Info

This method is in 2 parts and is also good for getting Google to crawl/reindex: old posts or pages with new or updated content.

Fetch As Google

After creating a new post or page, log into your Google Search Console area, and go to Search Console > Crawl > Fetch As Google. Enter the URL of your post or page into the field and click the ‘Fetch’ button …

Fetch as Google

(Fetch as Google)

Next, click on ‘Request indexing’ …

Request indexing

(Request indexing)

Click the Google reCAPTCHA checkbox to verify that you are human …

Google reCAPTCHA

(Google reCAPTCHA)

Proceed with the verification process …

Google reCAPTCHA Verify Button

(Google reCAPTCHA Verify Button)

Once you have verified that you are not a robot, select the ‘Crawl only this URL’ radio button and click ‘GO’ …

Crawl only this URL

(Crawl only this URL)

Your new post/page indexing has been requested …

Indexing requested

(Indexing requested)

Ping Sitemap

After indexing of your post or page has been requested, the next step is to ‘ping’ your XML sitemap.

We recommend using a plugin like Yoast SEO to automatically generate and keep your XML sitemap updated …

XML Sitemaps - Yoast SEO

(XML Sitemaps – Yoast SEO)

Select and copy your XML sitemap address to your clipboard …

Copy your XML sitemap URL

(Copy your XML sitemap URL)

Once you have the XML sitemap URL, it only takes a simple ping to Google to update any post or page you need indexed. Open a new window on your web browser, and paste the URL below in the address bar, then hit enter to submit the ping to Google:

http://www.google.com/webmasters/sitemaps/ping?sitemap=http://yoursite.com/sitemap.xml

Ping Your Sitemap To Google

(How To Ping Your Sitemap To Google)

Alternatively, you can use an online tool like the one shown below to submit your sitemap to Google (and Bing) …

PingSitemap

PingSitemap

(PingSitemap)

With PingSitemap, simply enter the URL of your sitemap into the XML sitemap URL field and click the ‘Submit’ button.

The tool with ping (notify) Google and Bing about your sitemap (the other services no longer exist) …

Sitemap Pinged

(Sitemap Pinged)

Your new post or page will be indexed very quickly using the above method …

Google has indexed your new post or page!

(Google has indexed your new post or page!)

Note: Google recommends that you resubmit a sitemap no more than once per hour.

Practical Tip

You can also automate the entire process described above using a simple  and very inexpensive plugin called Rapid SEO Indexer.

Rapid SEO Indexer

Rapid SEO Indexer WordPress Plugin

(Rapid SEO Indexer WordPress Plugin)

Rapid SEO Indexer automates the ‘Fetch as Google’ and ‘Sitemap Pinging’ process and can get a brand new WordPress page or post indexed in Google in less than 30 seconds …

(Index new WordPress posts or pages in Google fast with Rapid SEO Indexer)

The plugin features a built-in real time XML sitemap generator. After the plugin has been installed and activated on your site, you can create and submit an XML sitemap to Google using the built-in XML sitemap generator, or use an existing XML sitemap (e.g. from Yoast SEO plugin) …

Rapid SEO Indexer Settings

(Rapid SEO Indexer Settings)

The plugin adds a new options box to your page, allowing you to submit the new page or post to Google …

Click to submit your post/page to Google

(Click to submit your post/page to Google)

And ping the sitemap …

Click to ping your sitemap

(Click to ping your sitemap)

Getting your WordPress page or post indexed is the first step to getting free targeted SEO traffic. Rapid SEO Indexer helps you get more traffic easily and quickly with 2-click indexing functionality. The plugin is well supported, installs in seconds and works right out of the box. You can use this plugin to index unlimited pages and posts on your site(s) and the plugin comes with .

help Go here to view a demo video and to download this plugin:

redarrow Rapid SEO Indexer

Supercharge Your Site Ranking And Authority Building

Another highly recommended step you can take to kickstart traffic to your WordPress site or blog is to send out press releases on a regular (i.e. monthly) basis.

Press releases are a powerful and fast way to create significant exposure online, boost your search engine rankings, drive traffic and build authority for your site.

DistributionPress.com

DistributionPress.com - Get more traffic to your site using news/press releases

(DistributionPress.com – Get more traffic to your site using news/press releases)

DistributionPress.com provides a very cost-effective ‘done-for-you’ news/press release writing and distribution service that can help boost your traffic.

They will create a professional news/press release about your business and distribute it to 220+ authority news, TV, radio, and media sites …

DistributionPress.com submits your press release to over 220 authority sites

(DistributionPress.com submits your press release to over 220 authority sites)

DistributionPress.com can fully manage your press release campaign, leaving you free to focus on other areas of your business/website.

We recommend sending out an initial press release to announce the launch of your business/website, new products and services, company news, etc. (see  this article about press release topics) to kickstart your traffic and then begin running a regular PR campaign where you send out a new release each month to boost your rankings and authority online, which will continue to grow your traffic.

Tip

We use DistributionPress.com’s services to help boost WPCompendium.org search rankings and grow traffic …

Using press releases has helped to boost our rankings and grow our traffic!

(Using press releases has helped to boost our rankings and grow our traffic!)

help To learn more about the benefits of using a service like DistributionPress.com to drive more traffic to your site using press releases, go here:

redarrow DistributionPress.com

Methodically Establish Your Online Presence

Using a done-for-you service like DistributionPress to create and distribute monthly news releases on your behalf allows you to quickly establish your online presence and begin driving traffic to your site. It also allows you to methodically boost your rankings and authority by building hundreds or even thousands of external links on trusted sites that will direct visitors to your site. This is a great way to automate traffic, especially if you lack the time to write content.

Ideally, you should be growing your traffic and increasing your rankings by consistently using external services like distributing press releases and internal methods such as publishing great content on your site. Unlike paid traffic generation methods that disappear if you stop paying for the service (e.g. Google AdWords, Facebook Ads, etc.) distributing press releases and publishing content on your site actually builds you an asset with long-term traffic links.

Our WordPress Traffic Automation Blueprint tutorials describe exactly how to set up your site to grow traffic using content marketing. Once your site is indexed in the search engines, integrated with your social media accounts and set up to automatically ping dozens of services as soon as new content is published on your site, all you have to do is create and publish new content on a regular basis.

If you need help coming up with great content ideas for your site or how to plan, develop, and implement a content marketing strategy for your business, we have created a comprehensive and completely FREE 120-part email training content creation course (value = $300) that will help you.

If you haven’t already subscribed to our Infinite Content Creation series, we recommend you do so now using the form below:

In order to build a successful digital presence for your business, you need regular traffic. Hopefully, our WordPress Traffic Automation Blueprint tutorials have given you all the information you need to automate the traffic generation process and drive an endless stream of new visitors to your WordPress website or blog.

We wish you great success online and lots of new traffic!

How To Kickstart WordPress Traffic Automation To Your Website Or Blog

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How To Build A List Of Subscribers With WordPress

Learn how to build a list of subscribers and increase your existing subscriber base in this tutorial series on list building with WordPress.

Learn How To Build A List Of Subcribers With WordPressThis tutorial is part of a series on building a subscriber list to promote your products and services and grow your business online! 

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Learn How To Build A List Of Subcribers With WordPress

List-BuildingSo, you’re interested in building a massive, highly targeted list of buyers but have no clue where or how to start?

You’ve heard “the money is in the list” and that a list of active, responsive subscribers are worth their weight in gold. You know just how critical developing a targeted list is to your bottom line, you just need a clear-cut blueprint to show you how to build this list effectively.

In this series of tutorials, you will learn how to develop an active list of potential customers or clients eager to purchase your products or services or products and services that you recommend.

A list of active, responsive subscribers are worth their weight in gold!

(A list of active, responsive subscribers are worth their weight in gold!)

Practical Tip

Subscribe to our FREE content creation course to learn how to create valuable content for your newsletter subscribers.

Why Build A List Of Subscribers?

One of the secrets to building a successful business online is to grow a highly targeted and ultra-responsive email list of prospects and clients.

There are many great reasons for building a list apart from the obvious one that it allows you to keep in touch with your customers.

Once you have built a solid and responsive list of “permission-based” opt-in email subscribers, you are no longer bound by the whimsical nature of search engines and their ever-changing algorithms, or dependent on paid advertising solutions for attracting an ongoing stream of buyers for your products or services. You have a list of potential buyers and repeat customers at your fingertips that you can email anytime you want.

Once you have built a solid foundation with a list where you have a strong customer base eager and willing to hear from you over and over again, the amount of competition in your niche market ceases to be a significant and ever-looming threat to the survival of your business. You have buyers “on tap”.

Also, by learning how to build and maintain an actively engaged list, you will be growing an asset that can increase the value of your business significantly, especially if you decide to sell your business later. Often, businesses are bought not because they have a unique product or technology, but because of the quality of their customer database and/or subscriber list.

Introduction To List Building Tutorials

In this tutorial series, we explore effective methods, strategies, and tools for building a list of subscribers and increasing your existing subscriber base.

This tutorial series comprises of the following sections:

With each section of this tutorial series, we provide you with an action plan that you can follow along and integrate into your own marketing campaigns.

These list building strategies are simple, yet incredibly effective if you implement everything correctly. All you need to get started are a handful of tools and our list building blueprint.

Are you ready to begin building a finely tuned mailing list of eager buyers?

Great! Then let’s begin!

help To learn how to create your list system, see this tutorial:

redarrow Creating Your List System (coming soon)

Learn How To Build A List Of Subcribers With WordPress

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Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site and the services and products offered on this site are not affiliated, associated, endorsed, or sponsored by WordPress, nor have they been reviewed, tested, or certified by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, reviewed, or advertised on this site.

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