Successful marketers understand that building a mailing list is one of the best ways to grow your business online.
This is because a mailing list gives you on-demand traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to leave on the table. In addition to this, research shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ details while they’re still on your website or blog, so you can build a relationship after they have left your site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build an email list, but until very recently, it was very hard to find one affordable solution that incorporates just about all kinds of list-building methods available to capture email addresses on your website.
Thrive Leads – List-Building Plugin For Conversion-Focused WordPress Sites
Plugin Description
The Thrive Leads WP list builder lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build an opt-in list, and almost all of these methods and strategies involve the use of subscription forms.
What makes Thrive Leads different than all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WP mailing list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
Thrive Leads list builder for WordPress eliminates the need to install multiple plugins . This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Easy Installation
Thrive Leads is very easy to install. Just upload it to your Plugins folder via your dashboard and activate.
Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you sort out any issues you have.
Every Type Of Form You Will Ever Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form you will ever need.
For example, you can use the Thrive Leads plugin to add stylish “pop-up” opt-in forms …
Insert opt-in forms that slide in from the edge of your page …
You can use it to place great-looking opt-in forms anywhere inside your content, or the bottom of your blog posts …
Insert an opt-in form into the sidebar widget section …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads provides a number of features to web site owners. Here are just some of these:
Fast And Easy To Install
Ready to go to work in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, and a dedicated support team.
This list-building software not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your WordPress administrator section.
Built-In List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful Split Testing
A/B testing is the quickest way to improve your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Test Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and continue displaying only the highest converting tests after enough data has been collected.
You just start testing and the plugin takes care of everything else, automatically helping you increase conversion rates over time.
A/B Test Multiple Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message will appear once your visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if the form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
A/B Test Opt-In Form Types
Thrive Leads also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which kind of form creates better results for your business.
A/B Test Offers
Thrive Leads even lets you test entirely different offers.
For example, you can assign different forms to different email sequences to help you determine which offer yields the best conversion rates.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders & Email Marketing Services
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend well beyond what most other list-building software provide.
Feedback From Customers
Here are some of the testimonials and feedback plugin customers have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help you and answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, thirty day, full refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on a single website. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This license lets you install & activate the plugin on unlimited domains that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency option allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The cost of purchasing Thrive Leads depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the pricing shown above. This may not be the actual pricing charged by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Plugin Tips
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For a demo video showing how the software works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is by continually running split-tests and find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and add pop-up forms to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WP Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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