Successful marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a mailing list of targeted customers gives you immediate traffic and access to repeat buyers.
Research shows that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to be leaving on the table. Research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to explore a strategy that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website or blog, so you can continue to communicate with them after they exit your site.
Building a list is absolutely essential for building a successful online business. A great list of responsive subscribers has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build an email list, but until recently, it was very difficult to find an affordable solution that incorporates all kinds of proven list-building methods available for capturing email addresses on your website.
Thrive Leads – WP Mailing Builder
Plugin Description
Thrive Leads WordPress list builder lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build an opt-in list, and almost all of these methods and strategies require using opt-in forms.
One of the key differences between Thrive Leads and all other email marketing solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing list builder eliminates the need to install multiple plugins . This not only reduces potential plugin conflicts, but also keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads is very easy to install. Simply upload it to your Plugins folder via your WordPress admin user account and activate.
Very Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help answer any questions you have.
Every Type Of Opt-In Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every type of form you will ever need.
For example, you can use it to build “pop-up” subscriber forms …
Display opt-in forms that slide in from the edge of your web page …
You can use it to add in-line opt-in forms anywhere inside your content, or the bottom of your blog posts using a simple short code …
Insert an opt-in form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a link inside your content …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers a number of great features to website owners. Here are just a few of these:
Quick And Simple To Install
Ready to go to work in very little time. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a support team.
This tool not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from your own admin login.
Integrated List Building Strategies To Boost Your Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:
Design & Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the quickest way to optimize your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Split-Test Multiple Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the losing variations, and keep showing only the highest converting campaigns after sufficient data has been collected.
You just start testing and the plugin will handle the rest, automatically picking the best performers and hiding the losers over time.
Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 1 minutes
- Scroll-depth triggers where a message appears only when your site visitors scroll down at least 15% of the page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if the form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
A/B Test Opt-In Form Types
The plugin also lets you run tests on different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form to see which type of form performs better for your business.
Test Completely Different Offers
Thrive Leads even lets you run A/B tests against completely different offers.
For example, you can connect different forms to different email campaigns to help you decide which offer yields the best conversion rates.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on all Posts), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
Gain Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Systems
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond any other list-building tools.
Feedback From Users
Below are a couple of the testimonials plugin customers have submitted for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a support team that is available to provide users with assistance.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, thirty day, full money-back guarantee.
Software Price
The Thrive Leads plugin is available in the following editions:
- Single Site – This license lets you install & activate the plugin on a single domain. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites license lets you install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This edition lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The price of the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this article was published. This may not be the actual price charged by the product seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information here:
Additional Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your website.
For demo videos showing how the software works, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is to run split-tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and intelligent reporting that helps you increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add pop-up forms to their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – List Builder For WordPress Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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