Are you planning to set up an online store?

The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also lots of great web templates for WordPress that let you easily set up and run your online store.

In this blog post, we’ll show you where to find many professionally-designed and beautiful web templates to help you set up a WP-based store online.

Where To Find Beautiful WordPress Themes For e-Commerce

When looking for web site templates for online stores there are a few things to keep in mind:

Template Style

As well as looking for a beautiful and versatile theme for your online store, you will want your web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. fashion store, electronics store, products for the home, etc).

eCommerce Functionality

In many cases, most of the e-Commerce functionality in your web shop will come from the WordPress plugins you decide to install to power your eCommerce store.

As you will see, however, some eCommerce templates also come with built-in functionality that can enhance your website’s eCommerce capabilities and help you provide a better customer experience for your site visitors without requiring you to install additional plugins.

This can include the ability to control your website’s overall color scheme without editing web code, toggle features on and off, reconfigure your store layout at the click of a button, global banner advertising management, search engine optimization for product categories, shortcodes and more.

Easy Shopping Cart Setup & Integration

Most professional eCommerce themes offer easy shopping cart setup and integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, 2Checkout, etc.) and start processing orders online sooner.

Responsive Theme Layout

A responsive theme allows a website to automatically readjust the web layout to display smoothly over different monitor sizes and screen resolutions, as well as across different devices (e.g. laptops, iPads, cell phones, etc).

We have written a detailed article about the importance of choosing WordPress themes with responsive layouts here:

• WordPress Themes Explained

Theme Support

If you are going to be selling products or services online, there are many things that can stress you out with the e-Commerce process itself. The last thing you want to have to go through when dealing with emails or support tickets annoyed or even angry customers is to be using an outdated theme that is causing problems and you can’t get a timely reply from the theme developer to get the issue resolved.

For this reason, we strongly recommend that you carefully consider choosing WordPress themes that offer support and regular updates when looking for a template for your online shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.

With the above points in mind, let’s now take a look at some of the themes you can use to set up an online shop that will keep clients coming back to buy products from your website:

Free WordPress eCommerce Themes

Virtue Free Theme For e-Commerce

Virtue is a versatile theme for WordPress. Even though there is a premium of the theme available that offers additional features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free version of the theme is already pre-loaded with loads of great features and is also highly customizable.

This theme also features a modern, clean design, is built with the latest design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.

Additionally, Virtue Free theme is fully WooCommerce-ready (see below) and comes with everything you need to design a great-looking webstore.

Some of the features of this theme also include:

• Portfolio posts and pages (use these to show your work). The versatile design of this theme is perfect for any kind of e-Commerce business, shop online, portfolio or personal site.
• An options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the design of your site without requiring technical knowledge.
• Translation-ready. Virtue comes with built-in language support for Italian, Russian and Spanish and can also be translated into any other language, allowing you to sell your products to a truly global audience.

For more information about this theme, go here: Virtue Free eCommerce Theme For WordPress

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FabThemes eCommerce Themes

Fabthemes makes available many cool and premium quality WordPress themes for eCommerce for free.

All themes are built with an Options panel that lets you adjust and configure a number of theme settings and options. They also do not encrypt theme footer files with their themes to help reassure you that you will be downloading and using safe theme files on your site.

As well as free themes that work in a wide range of uses, Fabthemes provides themes suitable for setting up online stores.

Go here for more information about their range of eCommerce themes like “iShop“, “eBuy” and “Xenastore“, go here: FabThemes e-Commerce Themes

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WordPress.org Free eCommerce Themes For WordPress

One of the best places to search for free e-Commerce themes for WordPress is the free WordPress theme directory at WordPress.org.

You can browse all of the free themes for eCommerce in the directory using the following methods:

• Go to WordPress.org/themes and search for keywords like “e-commerce”
• Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=eCommerce

An easier method to browse free WordPress themes for e-Commerce is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …

Search for free e-Commerce themes for WordPress here: WordPress.org Free WP Themes For e-Commerce

Now that you know where to browse loads of great free themes for e-Commerce, let’s take a look at paid WordPress eCommerce themes.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can go to find great professional web templates for selling products or services online with WordPress, as well as some great WordPress e-Commerce themes we recommend:

StoreFront

Storefront Themes provide many stunning themes for setting up professional online shops …

Click Here To View All StoreFront Themes …

StoreFront e-Commerce themes provide great theme support and feature responsive design …

The collection of responsive StoreFront eCommerce themes is also very customizable, providing users with a rich content browsing experience …

To browse all StoreFront themes go here: StoreFront Themes For WordPress

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Elegant

Elegant Themes designs simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes created by Elegant Themes pay great attention to detail and come with loads of advanced built-in features like shortcodes, page templates and theme options that give website owners, including full control over their website, plus top-notch customer support from an experienced and dedicated team …

Click Here To View Elegant Themes …

Here are just a couple of wonderful WordPress themes for eCommerce available at Elegant Themes:

eStore

eStore provides an elegant solution for setting up an online store. The theme is simple to configure and offers integration options with many popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all of the popular browsers and providing localized support for easy translation, eStore comes in a range of unique colors …

To learn more about this theme visit this site: eStore

Boutique e-Commerce WordPress Theme

The Boutique WordPress Theme lets you integrate with some of the most popular e-Commerce plugins available, allowing you to use your preferred system without experiencing conflicts.

To learn more about this theme go here: Boutique

Like every other Elegant theme in the Theme catalog, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that automatically displays inside the WordPress dashboard as soon as the theme is activated …

The ePanel theme options panel lets you control your site without modifying the underlying template code. ePanel allows you to toggle features on and off, adjust your layout at the click of a button, global banner advertising management, optimizing product categories and descriptions for search engines, shortcodes and more.

An additional benefit of choosing Elegant Themes apart from all of the beautiful themes they design is that their business model is built around giving you access to all themes in their collection for one low annual fee.

To browse all Elegant themes go here: Elegant eCommerce WordPress Themes

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WooThemes WooCommerce For WordPress

WooThemes offer one of the largest collections of themes for WordPress-based e-Commerce.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a complete e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of great WooThemes WP themes you can choose to build your webstore.

Click Here To View WooThemes For eCommerce …

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ThemeForest – WP eCommerce Themes

Theme Forest is an online theme marketplace where you can browse many premium eCommerce WordPress themes and buy quality WP themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest …

Simplicity

Simplicity is an elegant and flexible WP e-Commerce theme that offers responsive design, is retina-ready and supports eCommerce plugins like WooCommerce and JigoShop.

For more details about this theme visit this site: Simplicity WP Theme

VintageStyle

VintageStyle eCommerce theme is a clean and elegant WordPress theme for e-Commerce designed for corporate websites and eCommerce ventures. The theme can also be used for small to large businesses, and online shopping stores.

Supported with custom templates, widgets, shortcodes, and many other customization options, this theme suits a number of business and e-Commerce projects.

To learn more about this theme visit this site: ThemeForest WordPress e-Commerce Themes – VintageStyle

SmartShop eCommerce WP Theme

SmartShop is a very clean and responsive WP e-Commerce theme and shopping cart stores.

This web template is fully compatible with the WooCommerce System.

For more details about this theme go here: SmartShop

Lathika Theme For WP

Lathika is a responsive WordPress theme for eCommerce designed specifically to be used with the JigoShop plugin …

JigoShop is a WordPress plugin for e-Commerce.

For more information about JigoShop visit this URL: http://wordpress.org/plugins/jigoshop/

The Lathika theme comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and loads of other features, making it an ideal theme for selling all kinds of digital, physical or virtual products.

For more details go here: Lathika

MeariShop

MeariShop is a clean and flexible eCommerce theme that utilizes the functionality of WooCommerce plugins to create a versatile WordPress-driven online store with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – this theme is well suited for new website owners with no coding knowledge and developers alike.

To learn more about this theme go here: ThemeForest WP Themes – MeariShop

In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed on the ThemeForest marketplace simply by visiting the site and searching through their WordPress > eCommerce category …

Click Here To Browse ThemeForest Themes …

As you can see, there is no reason why a WordPress-based online store shouldn’t have the same ability to sell products online as more expensive e-Commerce platforms and look amazing too!

We hope this post has inspired you to search for the right e-Commerce theme to consider setting up a WP-based online store.

To learn more about WordPress themes and the “pros” and “cons” of choosing free themes vs premium WP themes, see this article:

Where To Search For Great Premium And Free Responsive WordPress Themes On The Net

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