Are you planning to set up a web store?
WordPress developers not only make great e-Commerce plugins available to WP users, but there are also many excellent themes for WordPress that let you easily set up and run your store online.
In this blog post, we’ll show you where to find many professionally-designed and inexpensive themes for selling products online with WordPress.
Beautiful WP Themes For e-Commerce
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When searching for shopping store web site templates here are a number of points you should keep in mind:
Theme Style
As well as searching for a versatile theme for your online shop, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of store you have in mind (e.g. fashion accessories, selling electronic goods online, home design store, etc).
Full Functionality
In many cases, much of the eCommerce functionality in your web store will come from the WP plugins you select to power your e-Commerce store.
As you will see, however, a number of themes also have additional options that can enhance your website’s eCommerce capabilities and help you provide a better online shopping experience for your site visitors without requiring you to install additional plugins.
This can include the ability to control your site’s theme colors without editing the underlying code, toggle features on and off, adjust your store layout easily, manage your advertisements, search engine optimization for product descriptions, shortcodes and more.
Easy Cart Setup
Most professional WP eCommerce themes provide easy cart & store integration with various payment processing merchants and solutions, allowing you to accept various types of payment online (e.g. credit cards, PayPal, Stripe, etc.) and start processing orders online sooner.
Responsive Theme Layout
A responsive theme allows a website to automatically readjust screen size to display smoothly over different screen sizes and resolutions, as well as different devices (e.g. computers, tablets, smart phones, etc).
We have written a detailed article about the importance of choosing responsive themes for WordPress here:
Theme Updates And Support
If you plan to sell products or services online, there are many unplanned things that can and probably will go wrong with the online selling process itself. The last thing you want to experience when dealing with emails or phone calls unhappy or even angry customers is to be using a theme that is giving you problems and you can’t get the theme developer to provide you with an urgent fix.
For this reason, we highly encourage you to carefully consider choosing WordPress themes that offer support and regular updates when searching for a template for your web store. Often, you have a better chance of getting updates and support from paid theme developers, than by using a free theme.
With the above points in mind, let’s turn our attention now to some of the WordPress web templates you can use to set up a webstore that will keep customers buying products from your website:
Free WordPress Themes For e-Commerce
Virtue eCommerce Theme

Virtue by Kadence Themes is a versatile theme for a simple web commerce store. Even though there is a paid of the theme available that includes additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme is loaded with tons of great features and is also highly customizable.
Virtue also features a modern, clean design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly e-Commerce.
Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with all the tools you need to design a great-looking online store.
Some of the features of this theme include:
- Portfolio posts and pages (use these to display your products). The versatile design of this theme is perfect for any kind of e-Commerce business, web shop, portfolio or personal site.
- An options panel where you can set things like your home layout, sliders, custom fonts, and completely customize the look of your site without requiring knowledge of technical stuff like CSS.
- Translation-ready. Virtue comes with built-in language support for Spanish, Russian and Italian and can also be translated into any other language, allowing you to sell products to a truly worldwide customer base.
For more information go here: Virtue Free WP e-Commerce Theme
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FabThemes

Fabthemes makes available many stylish and premium quality WordPress themes for free.
All themes are built with an Options panel that lets users change and configure a number of theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.
As well as developing free WP themes that suit a wide range of other uses, Fabthemes provides themes suitable for setting up e-Commerce stores.
Go here for more information about the FabThemes range of eCommerce themes like “iShop“, “Viper” and “Xenastore“, visit their site: FabThemes Free e-Commerce Themes For WordPress
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WordPress.org Free Themes For e-Commerce
One of the best places to find free e-Commerce themes for WordPress is the free WordPress theme directory at WordPress.org.

You can browse a list of free themes for eCommerce in the directory using the following methods:
- Go to WordPress.org/themes and search for keywords like ”ecommerce”
- Type the following URL into your web browser (or just click on this click): https://wordpress.org/themes/search.php?q=e-Commerce
An easier method to search for free e-Commerce themes for WordPress is to log into your WordPress dashboard and use the WordPress theme search feature in the Appearance > Themes section …

Look for free themes for e-Commerce here: WordPress.org WordPress e-Commerce Themes
Now that you know where to go for great free themes for e-Commerce, let’s take a look at paid e-Commerce themes for WordPress.
Paid e-Commerce Themes For WordPress
Below are some of the best places on the net where you can find many beautiful and professionally-designed web templates to help you set up up a WordPress-based online store, as well as some great WordPress eCommerce themes we recommend:
StoreFront Themes For WP
Storefront Themes make loads of elegant WP themes you can use to set up professional web stores …
Click Here To Browse All StoreFront Themes …
StoreFront themes for e-Commerce provide great technical support and feature fully responsive design …

The entire collection of responsive StoreFront e-Commerce themes is also completely customizable, with beautiful product pages that have a unique look across different screen sizes …

To browse all StoreFront themes go here: StoreFront e-Commerce Themes
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Elegant e-Commerce Themes
Elegant Themes designs simple, beautiful and professional premium WordPress themes.
As stated on their website …
Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.
In general, all themes designed by Elegant Themes are built around paying great attention to detail and provide loads of powerful built-in features such as shortcodes, page templates and theme options that give website owners, including full control over their sites, plus excellent support from an experienced and dedicated team …

Click Here To Browse All Elegant Themes …
Here are just a couple of beautiful WordPress themes for eCommerce available at Elegant Themes:
eStore WordPress Theme

eStore offers an elegant theme for setting up an online store. This theme is very simple to configure and integrates easily with many popular and free e-Commerce plugins, including eShop and Simple PayPal Shopping cart, plus additional shopping carts.
In addition to being compatible with all popular web browsers and providing localized support for easy translation, the eStore theme comes in a range of unique colours …

For more details about this theme go here: eStore WordPress Theme
Boutique

Boutique allows you to integrate your e-Commerce store with some of the most popular e-Commerce plugins available, allowing you to use your preferred solutions without any conflicts.
To learn more about this theme go here: Boutique Theme For WP
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Like all other Elegant themes in the Theme collection, both eStore and the Boutique theme shown above come with a feature called “ePanel” that automatically appears inside the WP dashboard as soon as the theme is activated …

The ePanel theme options panel allows you to easily control your web site without modifying the underlying web code. ePanel allows you to toggle features on and off, reconfigure your store layout at the click of a button, manage your advertising banners, optimizing product names, categories and descriptions for search engines, shortcodes and more.
An additional benefit of choosing Elegant Themes apart from the beautiful themes they make available is that their business model is built around letting you access all themes in their collection for one low yearly fee.
To view all Elegant themes go here: Elegant Themes For WordPress eCommerce
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WooThemes WooCommerce
WooThemes offer many e-Commerce themes for WordPress.

WooThemes are especially designed to integrate with the WooCommerce plugin, giving WP users a fully functional eCommerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of fantastic WooThemes WordPress themes you can choose to build your webstore.
Click Here To View All WooCommerce Themes From WooThemes …
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ThemeForest Themes
Theme Forest is an online theme marketplace where you can search for loads of premium e-Commerce WordPress store templates and buy quality WP themes starting from as low as just $5.
Below are just some of the many WordPress e-Commerce themes available at Theme Forest …
Simplicity eCommerce WordPress Theme
Simplicity is a flexible and elegant theme for e-Commerce that offers responsive design, is retina-ready and supports e-Commerce plugins like WooCommerce and JigoShop.
To learn more about this theme go here: Simplicity Theme For WordPress
VintageStyle
VintageStyle eCommerce theme is a clean and elegant e-Commerce web template for WordPress designed for use in corporate websites and eCommerce ventures. The theme is suitable for small to large business setups, and online shops.
Supported with custom templates, widgets, short codes, and many other customization options, this theme can be used in a number of different business and e-Commerce projects.
For more details visit this site: VintageStyle eCommerce WP Theme
SmartShop Theme For WordPress
SmartShop is a very clean and responsive e-Commerce theme and shopping cart stores.
This theme is fully compatible with the WooCommerce System.
For more details visit this site: SmartShop WordPress Theme
Lathika
Lathika is a responsive WP theme for eCommerce designed specifically for use with the JigoShop plugin …

JigoShop is an eCommerce plugin for WordPress.
To learn more about JigoShop go here: http://wordpress.org/plugins/jigoshop/
The Lathika theme also comes equipped with detailed graphical order and stock reporting integrated to WP Admin, built-in shortcodes and ready-made widgets, stock manager, shipping calculator and many other features, making it an ideal theme for selling digital, physical or virtual products.
For more details visit this site: Lathika e-Commerce WP Theme
MeariShop
MeariShop is a clean and flexible WP e-Commerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-driven online shop with unlimited layout options and unlimited skins.
MeariShop is powered by the advanced Hana Panel, which provides loads of options to manage and change any aspect of the theme – it is well suited for beginners with no coding knowledge and developers alike.
To learn more about this theme go here: ThemeForest WordPress eCommerce Themes – MeariShop
In addition to the themes shown above, you can find hundreds of eCommerce themes for WordPress listed in the ThemeForest directory simply by visiting the site and searching through their WordPress > eCommerce category …

Click Here To View More ThemeForest Themes …
As you can see, there is absolutely no reason why your WordPress-based webstore can’t have the same power, functionality and ability to sell products online as more expensive e-Commerce solutions and look amazing too!
We hope the above has inspired you to set up a WP-based online store.
To learn more about the differences between free themes and paid WordPress themes, see this article:
How To Find The Best Free And Paid WordPress Themes On The Net
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