Social recommendations like +1s on Google+, Facebook comments, shares, and likes, etc. are called social signals.
Social signals impact search engine rankings and Google has been tracking social signals as part of its ranking algorithm for several years now.
Note: Google encourages businesses to build their brand on social media as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Google’s own head of its web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social media, as so many things change quickly on social media. Without a full ‘map,’ Google is understandably reticent to assign more importance to the social sphere over other aspects of their search algorithm. In short, Google’s strategy is to “wait and see” how things develop over time, as sites that provide real value normally develop longevity, trust and authority, and these are the sites that Google wants to display higher in its search results.
Table of Contents
- Social Signals – Which Sites Matter?
- Social Signals – Which Ones Should You Be Paying Attention To?
- SocialMetricsPro – Social Media Analytics For WordPress
Social Signals – Which Sites Matter?
Social media sites that search engines like Google look to for measuring social signals include:
With more than 1.5 billion active users, Facebook is the largest social media network on the planet. It has been estimated that a single post on Facebook can reach up to 150,000 users, so even if no one seems to be buying your products or services on Facebook, you should not be quick to dismiss the power of leveraging Facebook, as Google processes social data and information from Facebook to help determine your search rankings. In fact, research shows that Facebook seems to have the most influence on search rankings of all social media sites.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next biggest social media site in the world, with over 500 million tweets sent out each day. Twitter has a significant amount of influence on the cybersphere and places great importance on the authority of tweets posted to readers over the amount of tweets sent …
(Over 500 million tweets are sent every day. Source: Internet Live Stats)
Google’s own social networking site naturally carries great authority online, even if it has not reached the same level of growth and take up as Twitter and Facebook.
(More people are interacting on GooglePlus each year. Source: Internet Live Stats)
In addition to the big 3 social media giants listed above, there are a number of other social media networks that provide important social signals, like Pinterest, LinkedIn, Digg, Reddit, and StumbleUpon.
(Social media sites provide important signals to search engines that can affect your rankings)
Social Signals – Which Ones Should You Be Paying Attention To?
Search engines track a number of social signals, including:
- Facebook – e.g. how many Facebook comments, likes, and shares a person has, growth rate of shares and likes, etc.
- Twitter – e.g. tweets and retweets, the authority of the person sharing your posts, trending topics, etc.
- Google+ – e.g. who is following you (high profile users), how many people follow you, amount of adds and shares, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Reddit, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious signals that can influence search engine rankings and traffic. These include desirable and negative factors, such as improving clickthrough rate (CTR) [positive], and whether your site is deemed to be of poor quality by site reviewers [negative].
As a business owner, it’s important to not only grow your presence on major social networking websites, but also to be able to track and analyze social campaigns in order to improve your business results.
(Use social media marketing to help improve your results online)
Tracking social media activity allows you to gain insights into your brand’s online visibility on social media, identify market opportunities, help you take preventative measures against the spread of negative comments or feedback by online users, measure the impact of campaigns, and spy on your competitors. It can also provide you with vital information about emerging trends and what clients and consumers are thinking about specific brands, products, topics, or businesses.
As a business intelligence tool, the ability to monitor social media is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by various people including marketing teams, PR companies, market research, agencies, social engagement and community staff, and professional sales reps. Typically, smaller businesses do not have the budget to pay social media monitoring professionals to track their coverage in the media.
Fortunately many service providers have developed tools and solutions that facilitate the active monitoring of a wide range of social media channels, enabling you to identify consumer behavior around your brand allowing you to respond proactively to conversations and engage with online users in various social media platforms.
If you want to learn more about social media monitoring tools that are worth knowing about, see this article:
(Can you monitor social signals effectively?)
In this article, we look at a simple plugin for WordPress users for tracking social signals and improving your social media exposure.
SocialMetricsPro – Social Media Analytics For WordPress
SocialMetricsPro is an easy-to-use social media analytics WordPress plugin that is designed to help users grow their social media influence in an uncomplicated way. It is built on a simple premise – the system tracks how each signal is performing and returns either a green or red indicator. Your objective is simple … turn all red squares into greens.
(SocialMetricsPro provides a system that any website owner can operate … turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics. Posts that get shared the most display green. Posts with low social media activity display amber and red.
The plugin developers tested Social Metrics Pro on a network of over two thousand sites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. According to the plugin developers, they were able to notice that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.
(According to the plugin developers, focusing on improving your social marketing campaigns can result in higher search engine rankings, more traffic and more revenue!)
Below are just some of the benefits of using SocialMetricsPro to track Likes, Tweets, Pins, +1s and more from your WP Dashboard on your website:
Installation Is Easy
SocialMetricsPro installs just like any regular WordPress plugin. Simply upload a zip file that contains the plugin files to your Plugins folder via your admin user area and activate.
Simple To Use
As mentioned earlier, the user’s goal is to convert all red squares into greens. Social Metrics Pro tracks and measures social media signals so you know where to apply more effort and which campaigns need to be better optimized.
Track The Social Signals You Care About
SocialMetricsPro lets you centrally monitor social media activity across leading networks like Google+, Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon, and Digg directly from your WP dashboard.
SocialMetricsPro helps you get answers to questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With SocialMetricsPro, all this information is available on-demand, with just one click.
(Social Metrics Pro constantly tracks social signals from the sites that you care most about!)
Social Metrics Pro offers many features to website owners. Below we have listed some:
- Quick and easy to install and configure. Be up and running in minutes.
- Social Metrics Pro Is Widgets & Extensions Ready. You can extend its functionality with built-in and external widgets. View the latest stats from your WordPress dashboard, display popular content on your blog sidebar or anywhere in your site using widgets.
- One-click auto-updating functionality. You can update the plugin in a single click via the WordPress Updates screen, or update it manually. You can also choose to be notified via email when new plugin updates are released.
- Utilizes very little hosting resources. Reporting is in seconds, using very little server resources. The tool also displays the amount of time used to retrieve the information and the server resources used to gather the data.
Additional features include:
- Sorting, Searching & Filtering Features: Social Metrics Pro lets you sort, search and filter data as you like. You can perform keyword searches to study topic-related posts, and even filter the results by post authors, post type, category, or publishing date.
- Export Data: You can export and plot filtered, sorted data and custom queries in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(SocialMetricsPro is very simple to use … just convert all reds into greens!)
Testimonials From Users
Here are a few of the testimonials and comments that users have published about Social Metrics Pro:
”Social Metrics is the easiest way to see at a glance which posts have performed well on social networks.” Kevin Muldoon, Founder of WPMods.com
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
Social Metrics Pro – Tips
A step-by-step guide containing useful advice on how to optimize your campaigns and improve your social media strategy (i.e. turn reds into greens) is also included.
The software is well-supported, and users get lifetime updates and new releases for free with their purchase, backed by a risk-free, sixty-day, 100% money-back guarantee.
Product Licensing Price
SocialMetricsPro plugin is available in two editions:
- Single Site License Edition – This license option lets you run Social Metrics Pro on 1 website only. Includes free lifetime upgrades and support. Cost = $27.00 (one-time).
- Unlimited Sites License – This lets you configure Social Metrics Pro on unlimited sites that you own. Price includes free lifetime updates and free support. Price = $47.00 (one-time).
Note: The price of Social Metrics Pro can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is being retailed for the amounts shown above. This may or may not be the actual pricing set by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
SocialMetricsPro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Get The Product
As mentioned earlier, Google has been tracking social signals as part of its ranking algorithm.
No website owner can afford to ignore how important social media is to their online success. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives users immediate feedback on the success of their social media marketing strategy and shows them how and where to improve their results.
Social Metrics Pro is ideal for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WordPress dashboard.
We recommend getting this plugin if you own or manage WordPress sites and want to save money on outsourcing your social campaigns.
For complete details, check out the plugin here: Social Metrics Pro – Social Media Analytics Plugin
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