Social interactions like Facebook likes, shares, and comments, +1s on Google+, etc. are called social signals.
Social signals impact search engine rankings and Google has been elevating the importance given to social signals as part of its ranking algorithm since late 2010.
Note: Google encourages businesses to build their social media presence as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s web spam team has stated that Google takes a cautious approach when it comes to assessing social media signals, as social trends and relationships can change at a moment’s notice. Without a full ‘map,’ Google is understandably reticent to assign more importance to the social sphere over other aspects of their search algorithm. In short, Google’s strategy is to “wait and see” how things develop over time, as websites that provide true value tend to develop longevity, trust and authority, and these are the sites that Google naturally wants to rank higher in its search engine results.
Social Signal Sources
Social sites that search engines look to for measuring social signals include:
With almost 2 billion monthly active users, Facebook is the largest social network in the world. It has been estimated that one great post can reach over 100,000 users, so even if it seems like Facebook is not driving droves of customers to your site, don’t be quick to dismiss the importance of Facebook in your business strategy, as Google uses social data and information from Facebook when determining your search rankings. In fact, research indicates that Facebook seems influence search engine rankings more than other social media sites.
(Number of monthly active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second biggest social media site in the world, with over 500 million tweets sent out every day. Twitter plays a significant role as a global influencer on the cybersphere and places great importance on tweeting posts that provide great value to readers over the number of tweets sent …
(Over half a billion tweets are sent every single day. Source: Internet Live Stats)
Google’s own social media site naturally carries great authority online, even if it has not reached the same level of growth and take up as Twitter and Facebook.
(More people are interacting on Google+ each week. Source: InternetLiveStats.com)
In addition to the big 3 listed above, there are a number of other social media networks worth getting to know, such as Pinterest, LinkedIn, Digg, StumbleUpon, and Reddit.
(Social media sites provide important signals to search engines that can affect your rankings)
Social Signals – Which Ones Should You Be Paying Attention To?
Social signals tracked by search engines include:
- Facebook – e.g. how many Facebook likes, shares, and comments a person has, growth rate of shares and likes, etc.
- Twitter – e.g. how many tweets and retweets a web page has, how influential the person tweeting is, trending topics, etc.
- Google+ – e.g. who is following you (influential users), how many people are following you, amount of adds and shares, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious signals that can influence search traffic. These include desirable and negative factors, such as age and authority of your social media account [positive], and whether your site is deemed to be irrelevant by visitors [negative].
As a website owner, it’s not only important to develop your social media presence, but also to be able to track, measure and analyze social campaigns in order to improve your business results.
(Use social media to help improve your results online)
Social media monitoring allows you to find insights into what people are saying about your company, services, or brand on social media, measure the impact of campaigns, help you take preventative measures if you detect negative comments or feedback by online users, identify market opportunities, and spy on the competition. Additionally, monitoring social media can also provide you with vital information about emerging trends and what clients and consumers are thinking about specific topics, products, businesses, or brands.
As a business intelligence tool, social monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by various groups that include PR staff, marketing professionals, market researchers, social engagement and community personnel, sales teams, and agencies. Typically, many small businesses do not can’t afford to pay social media monitoring professionals to track their coverage in the media.
Fortunately many providers have created many affordable tools that facilitate the tracking of a wide spectrum of social media channels, enabling you to identify and even predict what is being said online about your brand or products so you can react to conversations and engage with consumers in various social media platforms.
We have written a detailed article on social media monitoring tools and technologies that are worth knowing about. Go here to learn more about this: Social Media Tools For WordPress Users
(Are you looking for an effective tool to help you track social signals?)
In this article, you will learn about a simple plugin for WordPress-driven sites for tracking social signals and increasing your social media exposure.
SocialMetricsPro – Social Media Analytics For WordPress
Social Metrics Pro is an easy-to-install social analytics plugin for WordPress that is designed to make increasing your social media presence online uncomplicated. It is built on a simple premise – SocialMetricsPro measures how each signal is performing and returns either a red or green indicator. The site owner’s objective is to change all reds into greens.
(A standard operating procedure that any user can operate … turn reds into greens!)
Colors indicate relative popularity. Posts that get shared the most display green. Posts with low social media activity are colored amber or red.
The plugin developers tested SocialMetricsPro on a network of over two thousand websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they were able to notice a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to the plugin developers, improving your social media marketing campaigns can result in better search engine rankings, increased traffic and an increase in revenue!)
Go here to learn more about this plugin: SocialMetricsPro
Here we have listed just a few of the benefits and advantages of using SocialMetricsPro to track Tweets, Likes, +1s, Pins and more directly from your WordPress Dashboard on your website:
Quick And Easy To Install And Configure. Ready To Use In Minutes.
Social Metrics Pro is quite easy to install. Just upload the plugin file to your Plugin folder via your dashboard and activate.
Simple To Use
As mentioned earlier, your goal is to turn reds into greens. The plugin tracks and measures social signals the way Google sees it so you know which social campaigns need more effort and where to optimize.
Track The Social Signals You Care About
SocialMetricsPro lets you track and monitor social activity from networks like Google+, Facebook, Twitter, StumbleUpon, LinkedIn, Digg, and Pinterest directly from your WP dashboard.
SocialMetricsPro helps you get answers to questions like:
- Which social networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With SocialMetricsPro, all this information can be accessed with a single click.
(SocialMetricsPro actively tracks the sites that you care most about!)
SocialMetricsPro provides WordPress users with a number of features. Here are a few of these:
- Fast and easy to install and implement. Ready to start using in very little time.
- Social Metrics Pro Is Widgets & Extensions Ready. You can extend its functionality with external and built-in widgets. Access the latest information from your WP admin bar, add social content to your blog sidebar or anywhere on your site using widgets.
- 1-click updates. You can update Social Metrics Pro with a single click via the WordPress Updates screen, or update it manually. You can also choose to be notified via email whenever new versions are released.
- Plugin suits even the smallest hosting. Reporting is fast, consuming very little hosting resources. Report generation also includes the amount of time it took to retrieve information and the server memory used to gather and compile data.
Additional plugin features include:
- Sort, Search And Filter Features: Social Metrics Pro lets you sort and filter your data as you like. You can perform keyword searches to study topic-related posts, and even filter the results by post authors, post type, category, or publishing date.
- Export Data To Excel: You can export data to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(Social Metrics Pro is very simple to use … just change all red squares into greens!)
Here are a few of the testimonials and feedback that customers have written about Social Metrics Pro:
“Social Metrics Pro is the essential plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. When we work with our clients such as T-Mobile, the .Me domain name registry and others, Social Metrics Pro is the plugin we use to create reports as well as keep track on each bit of content to optimize it for future performance.” Ivan Brezak Brkan, Editor of Netokracija.com, TechCrunch EU Contributor
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
SocialMetricsPro comes with a step-by-step, practical guide containing useful advice on how to optimize your site for social media success (i.e. how to turn reds into greens).
The software is well-supported, and users get lifetime upgrades and new releases for free with their purchase, backed by a risk-free, sixty-day, complete refund guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site Licensing – This enables you to set up Social Metrics Pro on one domain only. Pricing includes free lifetime upgrades and support. Cost = $27.00 (one-time).
- Multi-Site Edition – This allows you to run SocialMetricsPro on all web sites that you own. Price includes free lifetime updates and free support. Price = $47.00 (one-time).
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. Presently, the product retails for the amounts shown above. This may or may not be the actual pricing charged by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details: Social Metrics Pro – Social Media Analytics Plugin
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Install This Product
As mentioned earlier, with the growth of social sites like Facebook and Twitter, search engines like Google and Bing have started taking into account various social signals to help determine a website’s ranking.
No website owner can afford to ignore how important social media is to their online success. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social marketing campaigns and guides you where and how to direct your efforts in order to improve your results.
Social Metrics Pro is an ideal tool for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more right from your WordPress admin area.
We recommend this plugin if you own or manage WordPress sites and want to see measurable results.
For more information, visit the plugin website: Social Metrics Pro – Social Analytics For WordPress
More Recommended WordPress Plugins And Themes:
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