Social recommendations like Facebook comments, +1s on GooglePlus, etc. are called social signals.
Google has been elevating the importance given to social signals as part of its ranking algorithm for several years now.
Note: Google encourages businesses to build their brand on social media as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s web spam team has stated that Google takes a cautious approach when it comes to social signals, as social trends and relationships tend to change too quickly to fully map out. Without a perfect ‘map,’ Google is understandably reticent to assign too much importance to the social sphere over other aspects of their search algorithm. In summary, Google’s strategy is to “wait and see” how things develop over time, as sites that provide value normally develop longevity, trust and authority, and these are the websites that Google naturally wants to display higher in its search listings.
Social Signals – Which Sites Matter?
Social media sites that search engines look to when measuring social signals include:
With over 1.5 billion active users, Facebook is the largest social community in the world. It has been estimated that one great post can reach over 100,000 users, so even if it seems like Facebook is not driving droves of customers to your website, you should not be quick to dismiss Facebook as an important part of your online business strategy, as Google uses data and information from Facebook when determining your search rankings. In fact, Facebook seems influence search rankings more than other social media sites, like Google+ and Twitter.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the next largest social media site in the world, with over half a billion tweets sent out every day. Twitter plays a significant role as a global influencer on the cybersphere and places great importance on the authority of tweets posted to readers over the volume of tweets sent …
(Over half a billion tweets are sent every single day. Source: InternetLiveStats.com)
As Google’s own social media site, GooglePlus naturally carries a significant degree of authority online, even if it has not reached the same level of growth and take up as Facebook and Twitter.
(More people are interacting on GooglePlus every week. Source: Internet Live Stats)
In addition to the big 3 listed above, there are a number of other sites that provide important social metrics, like Pinterest, LinkedIn, Digg, Reddit, and StumbleUpon.
(A number of social sites provide important signals to search engines that can affect your rankings)
Which Social Signals Should You Pay Attention To?
Search engines track various social signals, including:
- Facebook – e.g. how many Facebook comments, likes, and shares a person has, growth rate of likes and shares, etc.
- Twitter – e.g. how many tweets and retweets a URL has, the number of people sending a tweet, trending topics, etc.
- Google+ – e.g. who is following you (influential users), how many followers on Google+ a URL has, amount and authority of +1s, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Digg, etc.
- Other signals – In addition to the above, there are other not so obvious signals that can influence search traffic and rankings. These include desirable and undesirable factors, such as links from authority sites (backlinks) (not as influential as they once were, but still a factor) [positive], and whether your site is deemed to be of poor quality by other users [negative].
As a website owner, it’s important to not only develop your social media presence, but also to be able to monitor and analyze your social signals in order to improve your business results.
(Use social media marketing to help improve your business results)
Tracking social media activity allows you to gain insights into what people are saying about your brand, company, or products on social media, help you take preventative measures against the spread of negative comments or feedback by embittered customers, spy on your competitors, measure the impact of your marketing campaigns, and spot opportunities for engagement. Additionally, monitoring social media can also provide you with vital data about emerging trends and what consumers and clients are thinking about specific brands, products, businesses, or topics.
As a business intelligence tool, social media monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various people including PR staff, market researchers, marketing teams, social engagement and community staff, agencies, and professional sales reps. Typically, many small businesses do not have the budget to pay media monitoring professionals to continually track their coverage in the media.
Fortunately many providers have made available affordable tools to facilitate the monitoring of a wide range of social media channels, enabling companies to identify consumer behavior around their products or brands allowing them to respond proactively to conversations and interact with online users in a timely fashion.
We have written a detailed article on social media measurement tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns here:
(Can you measure social signals effectively?)
In this article, you will learn about a simple plugin for WordPress-driven websites and blogs for monitoring social media signals and growing your social media influence online.
Our Recommended WordPress Plugin Is …
Social Metrics Pro – Social Media Analytics WordPress Plugin
Social Metrics Pro is an easy-to-install social media analytics premium WordPress plugin that is designed to help users increase their social media exposure online in an uncomplicated way. It is built on a simple concept – SocialMetricsPro tracks and measures how each signal is performing and displays either a red or green indicator. The user’s objective is to change all reds into greens.
(A system that any website owner can follow … turn reds into greens!)
Colors indicate relative popularity. Posts with the highest number of shares show up green. Posts with low social media activity display amber or red.
The plugin developers tested SocialMetricsPro on a network of 2,000+ sites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. According to the plugin developers, they were able to notice a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and their revenue increased by 310%.
(According to the plugin developers, improving your social media marketing can significantly affect your search rankings, web traffic and revenue!)
Here we have listed just some of the many benefits and advantages of using SocialMetricsPro to track Likes, Tweets, +1s, Pins and more right from your WordPress Dashboard on your site:
Ready To Start Using In Very Little Time
Social Metrics Pro is really easy to install. Just upload a zip file containing the plugin to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
As mentioned earlier, your job is to change all the reds into greens. The plugin tracks and measures social media signals so you know where to invest more effort and where to optimize.
Select Only Signals From The Networks You Care About
Social Metrics Pro lets you monitor social media activity from networks like GooglePlus, Facebook, Twitter, LinkedIn, Digg, Pinterest, and StumbleUpon directly from your WordPress dashboard.
SocialMetricsPro helps you get answers to questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which of my posts are the most popular?
- And more …
With SocialMetricsPro, all this information can be accessed with a single click.
(SocialMetricsPro constantly tracks social signals from the social sites that you care most about!)
Social Metrics Pro provides website owners with many features. Below we have listed just some of these features:
- Quick and simple to install and set up. Be up and running in no time.
- Social Metrics Pro Is Widgets And Extensions Ready. You can extend its functionality with external and built-in widgets. Access updated stats right on your WP dashboard, display popular content on your sidebar or anywhere on your site using widgets.
- 1-click upgrades. You can update SocialMetricsPro with one click via the WordPress Updates page, or update the manually manually. You can also choose to be notified via email whenever new plugin updates are released.
- Plugin suits even the smallest hosting. Reporting is very quickly, consuming very little server resources. Report generation also includes the amount of time it took to retrieve information and the server memory used to gather and compile data.
Additional features include:
- Sort, Search And Filter Features: SocialMetricsPro allows you to sort and filter the data however you like. You can perform keyword searches to study topic-related posts, and even filter the results by publishing date, post type, category, or post authors.
- Export Data To Excel: You can export data to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(SocialMetricsPro is simple to use … just change all the red squares into greens!)
Below are a few of the testimonials that plugin customers have submitted for SocialMetricsPro:
“Social Metrics Pro is the essential plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. When we work with our clients such as T-Mobile, the .Me domain name registry and others, Social Metrics Pro is the plugin we use to create reports as well as keep track on each bit of content to optimize it for future performance.” Ivan Brezak Brkan, Editor of Netokracija.com, TechCrunch EU Contributor
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
SocialMetricsPro includes a step-by-step, practical guide showing you how to optimize your social media strategy (i.e. how to turn reds into greens).
Social Metrics Pro Support
Social Metrics Pro is well-supported, and users get lifetime updates and new releases for free with their purchase, backed by a no-risk, 60-day, complete refund guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site License Edition – This lets you install SocialMetricsPro on a single website. Includes free lifetime upgrades and support. Cost = $27.00 (one-time).
- Multi-Site Edition – This edition allows you to configure SocialMetricsPro on all the web sites that you own. Price includes free lifetime upgrades and free support. Cost = $47.00 (one-time).
Please Note: Pricing for the SocialMetricsPro product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the pricing shown above. This may not be the actual price set by the plugin developer when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Get This Product
As mentioned earlier, Google has been elevating the importance given to social signals as part of its ranking algorithm.
No website owner can afford to ignore the importance of social media. Social Metrics Pro solves the problem of how to find a simple, time-saving solution that gives users instant feedback on the success of their social media marketing strategy and shows them how to improve their results.
Social Metrics Pro is an ideal tool for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP admin area.
We recommend getting SocialMetricsPro if you own or manage WordPress sites and want to outperform your competitors on social media.
For more details, check out the plugin here: SocialMetricsPro – Social Analytics For WordPress