Social interactions like Facebook comments, shares, and likes, +1s on GooglePlus, etc. are called social signals.
Google has been elevating the importance given to social signals as part of its ranking algorithm for several years now.
Note: Google encourages businesses to build their social presence as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Google’s own head of its web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social signals, as so many things change quickly on social media. Without a reliable ‘map,’ Google is understandably reticent to assign more importance to social signals over other aspects of their search algorithm. In short, Google’s strategy is a sensible one - “wait and see” how things develop over time, as websites that provide value tend to develop longevity, trust and authority, and these are the sites that Google naturally wants to display higher in its search listings.
- Social Signal Sources
- Social Signals – Which Ones Should You Pay Attention To?
- SocialMetricsPro – Social Analytics Plugin For WordPress
Social Signal Sources
Social sites that search engines like Google and Bing look to for measuring social signals include:
With over 1.5 billion monthly active users, Facebook is the largest social community on the planet. Research shows that an average post on Facebook can reach over 100,000 users, so even if no one is buying your products or services on Facebook, don’t be quick to dismiss the power of leveraging Facebook, as Google processes social data and information from Facebook to help determine your search rankings. In fact, Facebook seems influence search engine rankings more than other social media sites, like Twitter orGoogle+.
(Number of monthly active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second largest social media site in the world, with over half a billion tweets sent out every single day. Twitter plays a significant role as a global influencer online and places great emphasis on tweeting posts that provide value to readers over the volume of tweets sent …
(Over 500 million tweets are sent each day. Source: InternetLiveStats.com)
As Google’s own social networking site, Google+ naturally carries a significant degree of authority online, even if it is still a fledgling online community compared to sites like Twitter and Facebook.
(More people are interacting on Google+ every year. Source: InternetLiveStats.com)
In addition to the big 3 listed above, there are a number of other social media networks worth paying attention to, like Pinterest, LinkedIn, Digg, StumbleUpon, and Reddit.
(Social media sites provide important signals to search engines that could affect your rankings)
Social Signals – Which Ones Should You Pay Attention To?
Social signals tracked by search engines like Bing and Google include:
- Facebook – e.g. how many Facebook shares, likes, and comments a person has, growth rate of likes and shares, etc.
- Twitter – e.g. how many tweets and retweets your web page has, the number of people sending a tweet, trending topics, etc.
- Google+ – e.g. who is following you (high profile users), how many people are following you, spread rate of adds and shares, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, upvotes on Digg, etc.
- Other signals – In addition to the above, there are other not so obvious social media-related factors that can indirectly influence search rankings and traffic. These include desirable and undesirable factors, such as improving clickthrough rate (CTR) [positive], and whether your site is deemed to be of low quality by visitors [negative].
As a website owner, it’s important to not only develop your social media presence, but also to be able to track, measure and analyze your social media campaigns in order to improve your business results.
(Using social media marketing can help improve your results online)
Social media monitoring allows you to gain insights into what people are saying about your brand, company, or products on social media, spy on your competitors, measure the impact of campaigns, spot potential opportunities for engagement, and take preventative measures if you detect negative comments or feedback by embittered customers. It can also provide you with vital information about emerging trends and what consumers and clients are thinking about specific topics, brands, businesses, or products.
As a tool for business intelligence, the ability to monitor volume and sentiments of social conversations and social activity on social media channels like blogging, forums, news sites, micro-blogging platforms, message boards, video/photo sharing websites, and user-generated content (UGC) is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by a cross-section of groups that include marketing professionals, market researchers, digital reputation managers, social engagement and community staff, social media marketing agencies, and sales teams. Typically, small businesses do not have the budget to pay media monitoring professionals to continually track their coverage in the media.
Fortunately many service providers have created tools and solutions to facilitate the active monitoring of a variety of social media channels, enabling companies to identify what consumers, competitors, critics, and supporters are saying about their products or brands allowing them to react to conversations and engage with consumers in various social media platforms.
We have written a detailed article on social media measurement tools and technologies that are worth checking out and knowing about. Go here to learn more about this: WordPress Social Media Monitoring – Tools
(Do you know how to effectively measure social signals?)
This article discusses a simple social media monitoring tool for a WordPress-based online business and improving your social media presence.
Let’s Review …
SocialMetricsPro – Social Analytics Plugin For WordPress
Description Of Plugin
Social Metrics Pro is an easy-to-install social media analytics plugin for WordPress that is designed to help you increase your social media influence in an uncomplicated way. It is built on a simple premise – Social Metrics Pro measures how each signal is performing and displays either a green or red indicator. The site owner’s job is simple … turn more red squares into greens.
(A system that any website owner can operate … turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics with Excel-like conditional color formatting. Posts with the highest number of shares show up green. Posts with low social media activity display amber or red.
The developers of Social Metrics Pro tested their plugin on a network of 2,000+ websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. From these tests, they were able to notice that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to the plugin developers, improving your social marketing can result in higher search rankings, increased traffic and more revenue!)
To learn more about the plugin go here: Social Metrics Pro
Here we have listed just a few of the benefits of using SocialMetricsPro to track Tweets, Likes, Pins, +1s and more from your WP Dashboard on your web site:
Social Metrics Pro installs like every plugin. Simply upload it to your Plugin folder via your WP admin login and activate.
Really Simple To Use
As mentioned earlier, your job is to change all the red squares into greens. SocialMetricsPro tracks and measures social media signals so you know which social campaigns need you to invest more effort and where to optimize.
Select Only Social Signals You Care About
Social Metrics Pro allows you to track and monitor social media activity across leading social media networks like Facebook, Twitter, Google+, Pinterest, LinkedIn, StumbleUpon, and Digg directly from your WP dashboard.
SocialMetricsPro helps you get answers to questions like:
- Which social networks work best for my site?
- Which social campaigns are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With SocialMetricsPro, all this information is available on-demand, with a single click.
(Social Metrics Pro actively monitors the sites that you care most about!)
Social Metrics Pro offers WordPress users with a number of features. Here are some of those:
- Fast and simple to install and implement. Ready to start using in very little time.
- Social Metrics Pro Is Widgets & Extensions Ready. You can extend the plugin’s functionality using built-in and external widgets. Social Metrics Pro shows the latest information right on your WP admin bar, add popular content to your blog sidebar or anywhere on your site using point-and-click widgets.
- One-click upgrades. Update the plugin with a single click via the WordPress Updates page, or update the manually manually. You can also choose to be notified via email when a new version is released.
- Plugin works even on the smallest hosting configuration. Reporting is in seconds, using minimal server resources. The tool also displays the amount of time spent retrieving the information and the server resources used to gather and compile the data.
Additional plugin features include:
- Sorting, Searching And Filtering Features: SocialMetricsPro lets you sort, search and filter data however you like. You can perform keyword searches to study posts related to certain topics, and even filter the results by category, post authors, post type, or by publishing date.
- Export Data To Excel: You can export filtered, sorted data and custom queries to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(Social Metrics Pro is very simple to use … just change all the reds into greens!)
Testimonials From Customers
Here are a couple of the testimonials and comments plugin users have published about Social Metrics Pro:
”Social Metrics is the easiest way to see at a glance which posts have performed well on social networks.” Kevin Muldoon, Founder of WPMods.com
”If you can’t measure it, you can’t improve.” Goes one of the most important sayings in business. And this is particularly true for tracking of your social mentions I found. There were two things that helped me a great deal to increase sharing after installing Social Metrics: First, I was able to see that some of my articles would perform much better on networks I wasn’t particularly using, such as StumbleUpon for example. Secondly, I could filter out the best performing content more easily and analyse what makes my readers share. Since then I have focused strongly on producing and replicating those posts that performed best.” Leo Widrich, Co-Founder of Buffer
A practical, step-by-step guide showing you how to optimize your social media strategy (i.e. how to turn reds into greens) is also included.
The plugin is well-supported, and comes with free lifetime updates and support, backed by a risk-free, 60-day, complete money-back guarantee.
Social Metrics Pro plugin is available in two editions:
- Single Site License – This option allows you to configure SocialMetricsPro on a single site. Cost includes free lifetime updates and free support. Cost = $27.00 (one-time).
- Multiple Sites License Edition – This lets you activate SocialMetricsPro on all the sites that you own. Includes free lifetime upgrades and free support. Price = $47.00 (one-time).
Note: Pricing for the product depends on whether there are any promotions or limited-time specials being offered. The pricing above was current when this article was published. This may not be the actual price set by the product developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price: Social Metrics Pro – Social Analytics Plugin For WordPress
Social Metrics Pro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Download The Plugin
As mentioned earlier, with the growth of social sites like Twitter and Facebook, search engines like Bing and Google are now taking into account a range of social signals to help determine website ranking.
No website owner can afford to ignore how important social media is to their online success. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives WordPress users instant feedback on the success of their social media marketing campaigns and guides them how and where to direct their efforts in order to improve their results.
Social Metrics Pro is an ideal tool for beginners and advanced users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WordPress admin area.
We recommend Social Metrics Pro if you own or manage WordPress sites and want to use social signals to get better search rankings.
For complete details, visit the plugin website: Social Metrics Pro – Social Media Analytics Plugin
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