Social recommendations like +1s on GooglePlus, Facebook comments, likes, and shares, etc. are called social signals.
Social signals impact search engine rankings and Google has been elevating the importance given to social signals as part of its ranking algorithm since late 2010.
Note: Google encourages website owners to build their social media presence as a long-term investment to drive qualified traffic, rather than aiming for short-term benefits like search ranking placement. Google’s own head of its web spam team Matt Cutts has stated that Google takes a cautious approach when it comes to social media, as so many things change quickly on social media. Without a perfect ‘map,’ Google is understandably reticent to assign too much importance to the social sphere over other aspects of their search algorithm. In summary, Google’s strategy is to “wait and see” how things develop over time, as sites that provide value normally develop longevity, trust and authority, and these are the websites that Google naturally wants to ascribe higher search rankings to.
Table of Contents
- Social Signal Sources
- Social Signals – Which Ones Should You Pay Attention To?
- Social Metrics Pro – Social Media Analytics Plugin For WordPress
Social Signal Sources
Social media sites that search engines like Google look to when measuring social signals include:
With more than 1.5 billion monthly active users, Facebook is the most influential social media network in the world. It has been estimated that one great post can reach over 100,000 users, so even if it seems like Facebook is not driving a ton of sales on your site, you should not be quick to dismiss Facebook as an important part of your business strategy, as Google uses social data and information from Facebook when determining your search rankings. In fact, research indicates that Facebook seems to have the most influence on search rankings of all social media sites.
(Number of monthly active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second largest social media site in the world, with over 500 million tweets sent out every single day. Twitter has a significant amount of influence online and places great importance on the authority of tweets posted to readers over the number of tweets sent …
(Over 500 million tweets are sent every single day. Source: Internet Live Stats)
As Google’s own social site, GooglePlus naturally carries great authority online, even if it has not reached the same level of growth and take up as Facebook and Twitter.
(More people are interacting on GooglePlus each year. Source: InternetLiveStats.com)
In addition to the big 3 listed above, there are a number of other sites that provide important social metrics, such as Pinterest, LinkedIn, StumbleUpon,Reddit, and Digg.
(Social media sites provide important signals to search engines that can affect your rankings)
Social Signals – Which Ones Should You Pay Attention To?
Search engines like Bing and Google track various social signals, including:
- Facebook – e.g. how many Facebook shares, likes, and comments you have, growth rate of shares and likes, etc.
- Twitter – e.g. tweets and retweets, how influential the person tweeting is, trending topics, etc.
- GooglePlus – e.g. who is following you (influential users), how many followers on Google+ your web page has accrued, number of adds and shares, etc.
- Other sites – e.g. growth rate of Pins and re-Pins on Pinterest, comments on Digg, etc.
- Not so obvious signals – In addition to the above, there are other not so obvious factors that can influence search engine traffic and rankings. These include positive and undesirable factors, such as age and authority of your social media account [positive], and whether your site is deemed to be of low quality by visitors [negative].
As a website owner, it’s important to not only develop your presence on major social networking websites, but also to be able to track, measure and analyze social media in order to improve your business results.
(Use social media to improve your business results)
Social media monitoring allows you to find insights into what people are saying about your services, brand, or company on social media, help you take preventative measures against the spread of negative comments or feedback by dissatisfied users, spot market opportunities, spy on your competitors, and measure the impact of campaigns. It can also provide vital data about emerging trends and what clients and consumers are thinking about specific products, brands, businesses, or topics.
As a tool for business intelligence, the ability to track social activity on social media channels like blogs, internet forums, news sites, micro-blogging platforms, discussion groups, video/photo sharing sites, and user-generated content is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by various groups that include PR staff, marketing teams, market researchers, agencies, professional sales reps, and social engagement and community staff. Typically, many small businesses do not can’t afford to pay social media monitoring professionals to track their coverage in the media.
Fortunately many service providers have created affordable tools and solutions that facilitate the active monitoring of a variety of social media channels, allowing you to identify and even predict what is being said online about your brand or products allowing you to respond proactively to conversations and interact with online users in a timely manner.
We have created a detailed article where we explore a number of social media measurement tools and technologies that are worth checking out and knowing about. More info:
(Are you looking for an effective way to monitor social signals?)
This article explores a simple, yet effective WordPress plugin for monitoring social signals and improving your social media exposure.
Let’s Review …
Social Metrics Pro – Social Media Analytics Plugin For WordPress
SocialMetricsPro is an easy-to-use social media analytics plugin that is designed to help users increase their social media exposure online in an uncomplicated way. It is built on a simple premise – Social Metrics Pro measures how each signal is performing and displays either a red or green indicator. The site owner’s goal is to turn more reds into greens.
(A standard operating procedure that any user can follow … turn reds into greens!)
Colors indicate relative popularity. Posts that receive the most shares show up green. Posts with low social media activity display amber and red.
The plugin developers tested Social Metrics Pro on a network of over two thousand sites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping everything “green”. From these tests, they were able to notice a 360% improvement in traffic for their top 10 performing sites, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to Social Metrics Pro developers, improving your social marketing can dramatically can have a dramatic effect on your search rankings, traffic and revenue!)
For more details, visit the plugin site here:
Here we have listed just a few of the benefits and advantages of using SocialMetricsPro to track Tweets, Likes, Pins, +1s and more from your WP Dashboard on your website:
Quick And Easy To Install And Use. Be Up And Running In Minutes.
Social Metrics Pro installs just like any WordPress plugin. Just upload it to your Plugin folder via your WP dashboard and activate.
Really Simple To Use
As mentioned earlier, your objective is to change more reds into greens. Social Metrics Pro tracks and measures social media signals so you know which campaigns require investing more effort and where to optimize.
Track Social Signals You Care About
SocialMetricsPro lets you centrally monitor social media activity across leading social media networks like GooglePlus, Twitter, Facebook, LinkedIn, Pinterest, Digg, and StumbleUpon directly from your WP dashboard.
SocialMetricsPro lets you easily answer questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With SocialMetricsPro, all this information can be accessed with just one click.
(SocialMetricsPro constantly monitors social signals from the social sites that you care most about!)
Social Metrics Pro offers website owners with many features. Below we have listed just some of those features:
- Quick and simple to install and implement. Ready to use in very little time.
- Widgets & Extensions Ready. You can extend the plugin’s functionality using built-in and external widgets. View updated stats right on your WordPress dashboard, add social content to your sidebar or anywhere on your site using widgets.
- One-click updates. Update SocialMetricsPro with a single click via the WordPress Updates page, or update it manually. You can also choose to be notified via email whenever new versions are released.
- Plugin works the smallest hosting configuration. The plugin generates social metrics reports in seconds, consuming minimal hosting resources. The tool also includes the amount of time it took to retrieve the information and the server memory consumed when gathering the data.
Additional plugin features include:
- Sorting, Searching & Filtering Features: Social Metrics Pro allows you to sort and filter your data however you like. You can perform keyword searches to study topic-related posts, and even filter the results by post authors, publishing date, post type, or by category.
- Export Data To Excel: You can export filtered data and custom queries to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(SocialMetricsPro is very simple to use … just change all red squares into greens!)
Below are some of the testimonials and comments that customers have submitted for the Social Metrics Pro plugin:
“Social Metrics Pro is the essential plugin we use to monitor how our content performs on social networks such as Twitter and Facebook. It’s simple, neat and works precisely as you would expect it. When we work with our clients such as T-Mobile, the .Me domain name registry and others, Social Metrics Pro is the plugin we use to create reports as well as keep track on each bit of content to optimize it for future performance.” Ivan Brezak Brkan, Editor of Netokracija.com, TechCrunch EU Contributor
”I give Social Metrics a big thumbs up and I recommend it to anyone who’s serious about tracking their social sharing analytics.” James Johnson, Senior Editor at The Inquisitr
SocialMetricsPro Plugin – Useful Tips
Social Metrics Pro comes with a step-by-step guide on how to optimize your site for social media success (i.e. how to turn reds into greens).
The plugin is well-supported, and users get lifetime updates and new releases for free with their purchase, backed by a risk-free, sixty-day, full money-back guarantee.
Product Licensing Pricing
SocialMetricsPro plugin is available in two editions:
- Single Site Licensing – This license option allows you to configure SocialMetricsPro on a single website. Includes free lifetime updates and support. Price = $27.00 (one-time).
- Multi-Site License Edition – This enables you to run Social Metrics Pro on multiple domains that you own. Includes free lifetime upgrades and free support. Price = $47.00 (one-time).
Please Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this content was published. This may or may not be the actual pricing charged by the software developer when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information:
SocialMetricsPro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
Install This Product
As mentioned earlier, Google has been tracking social signals as part of its ranking algorithm.
No website owner can afford to ignore how important social media is to their online success. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives website owners instant feedback on the success of their social media marketing strategy and shows them where and how to direct their efforts in order to improve their results.
SocialMetricsPro is ideal for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP dashboard.
We recommend getting SocialMetricsPro if you own or manage WordPress sites and want to see measurable results.
For more details, visit the plugin website here: Social Metrics Pro – Social Analytics Plugin
Recommended Video Courses For WordPress Users
Learn how to safely and automatically backup your WordPress files and database and how to easily restore your WordPress site if something were to happen.
More info: How To Back Up & Restore WordPress Sites
Recommended Video Courses For WordPress Users
Learn how to set up and configure a WordPress membership site using the S2 Member free WordPress membership plugin.
More info: Using S2 Member
Recommended Video Courses For WordPress Users
Learn how to set up an e-commerce store on your WordPress site using e-commerce platforms like WooCommerce and Easy Digital Downloads.
More info: Build An e-Commerce Store With WordPress
Recommended Video Courses For WordPress Users
Learn how to set up a forum for your visitors, prospects, customers, members, or affiliates using WordPress.
More info: How To Set Up A Forum On WordPress