Social recommendations like Twitter retweets and mentions, Facebook comments, likes, and shares, etc. are called social signals.
With the increase in importance of social media sites like Facebook and Twitter, search engines like Google and Bing now take into account a range of social signals to help determine a website’s ranking.
Note: Google encourages website owners to build their social media presence as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s web spam team has stated that Google takes a cautious approach when it comes to assessing social media signals, as so many things change quickly on social media. Without a perfect ‘map,’ Google is understandably reticent to assign more importance to social signals over other aspects of their search algorithm. In short, Google’s strategy is a sensible one - “wait and see” how things develop over time, as sites that provide value tend to develop longevity, trust and authority, and these are the websites that Google naturally wants to ascribe higher search rankings to.
Social Signal Sources
Social media sites that search engines look to when measuring social signals include:
With almost 2 billion active users, Facebook is the most influential social network in the world. Research shows that a single post on Facebook can reach up to 150,000 users, so even if it seems like Facebook is not driving a massive amount of sales on your site, you should not be quick to dismiss the importance of Facebook in your online business strategy, as Google uses data and information from Facebook when determining your search rankings. In fact, Facebook seems to have the most influence on website rankings of all social media sites, like GooglePlus or Twitter.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second largest social media site in the world, with over half a billion tweets sent out every single day. Twitter plays a significant role as a global influencer online and places great importance on the authority of tweets posted to followers over the number of tweets sent …
(Over 500 million tweets are sent every day. Source: InternetLiveStats.com)
Google’s own social site naturally carries a significant degree of authority online, even if it is still a fledgling social community compared to sites like Twitter and Facebook.
(More people are interacting socially on Google+ every month. Source: InternetLiveStats.com)
In addition to the big three listed above, there are a number of other social sites worth paying attention to, such as Pinterest, LinkedIn, Digg, StumbleUpon, and Reddit.
(A number of social sites provide important signals that can affect your search engine rankings)
Which Social Signals Should You Be Paying Attention To?
Search engines like Bing and Google track various social signals, including:
- Facebook – e.g. how many Facebook shares, comments, and likes a person has, growth rate of likes and shares, etc.
- Twitter – e.g. tweets and retweets, the authority of the person sending a tweet, trending topics, etc.
- Google+ – e.g. who is following you (high profile users), how many followers on GooglePlus a URL has, number and authority of +1s, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, comments on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious social media-related factors that can indirectly influence search traffic and rankings. These include desirable and negative factors, such as improving clickthrough rate (CTR) [positive], and whether your site is deemed to be of poor quality by site reviewers [negative].
As a website owner, it’s not only important to develop your social media presence, but also to be able to track, measure and analyze your social media in order to improve your business results.
(Using social media marketing can improve your results online)
Social media monitoring allows you to find insights into what people are saying about your brand, products, or company on social media, spy on your competitors, help you take preventative measures against the spread of negative comments or feedback by online users, identify market opportunities, and measure the impact of campaigns. Additionally, social media monitoring can also provide you with vital information about emerging trends and what clients and consumers think about specific brands, topics, businesses, or products.
As a business intelligence tool, social media monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various people including market research, digital reputation managers, marketing teams, social media marketing agencies, social engagement and community staff, and sales teams. Typically, small businesses don’t have the budget to pay a social media monitoring service to track their coverage in the media.
Fortunately many technology providers have developed many tools to facilitate the monitoring of a variety of social media channels, allowing companies to track consumer behavior around their brands so they can respond proactively to conversations and interact with online users in a timely fashion.
We have written a detailed article on social media tracking tools and technologies that you may want to check out. For more details:
(Are you tracking social signals effectively?)
In this article, we look at a simple social tracking plugin for your digital business presence and improving your social media presence.
Let’s Review …
SocialMetricsPro – Social Media Analytics WordPress Plugin
SocialMetricsPro is an easy-to-install social media analytics plugin for WordPress that is designed to make increasing your social media presence online uncomplicated. It is built on a simple premise – Social Metrics Pro measures and tracks how each signal is performing and returns either a red or green indicator. Your objective is simple … change red squares into greens.
(SocialMetricsPro provides a system that anyone can follow … turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics with Excel-like conditional color formatting. Posts that receive the most shares show up green. Posts with low social media activity display amber or red.
The developers of Social Metrics Pro tested their plugin on a network of 2,000+ websites over a period of three months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they were able to notice that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to SocialMetricsPro developers, improving your social media marketing can dramatically affect your search engine rankings, traffic and revenue!)
For more details go here:
Benefits Of Using Social Metrics Pro
Here we have listed just some of the many benefits and advantages of using SocialMetricsPro to track Likes, Tweets, Pins, +1s and more from your WP Dashboard on your web site:
SocialMetricsPro installs like any plugin. Simply upload it to your Plugin folder via your WordPress admin account and activate.
Really Simple To Use
As mentioned earlier, the site owner’s goal is to convert reds into greens. Social Metrics Pro tracks and measures social signals the way Google sees it so you know where to apply more effort and where to optimize.
Track Only Signals From Social Networks You Care About
SocialMetricsPro lets you track and monitor social media activity from social media networks like Facebook, Twitter, Google+, LinkedIn, StumbleUpon, Pinterest, and Digg.
Social Metrics Pro helps you get answers to questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With Social Metrics Pro, all this information can be accessed with just one click.
(SocialMetricsPro constantly tracks social signals from the social sites that you care most about!)
SocialMetricsPro provides site owners with many features. Here are some of those:
- Quick and easy to install and set up. Be up and running in minutes.
- Widgets And Extensions Ready. You can extend its functionality using external and built-in widgets. View updated information right on your WordPress admin bar, display social content on your sidebar or anywhere in your site using point-and-click widgets.
- 1-click auto-updating functionality. You can update the plugin in a single click via the WordPress Updates screen, or update the manually manually. You can also choose to be notified via email when new versions are released.
- Utilizes very little hosting resources. Reports are compiled very quickly, using minimal server resources. Report generation also displays the amount of time spent retrieving information and the server memory used to gather data.
Additional features include:
- Sorting, Searching And Filtering Features: Social Metrics Pro lets you sort, search and filter your data however you like. You can perform keyword searches to study topic-related posts, and even filter the results by publishing date, post authors, post type, or by category.
- Export Data To Excel: You can export and plot data in Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to Excel or the spreadsheet application of your choice.
(Social Metrics Pro is very simple to use … just change all the red squares into greens!)
Feedback From Users
Here are some of the testimonials and feedback that plugin customers have written about Social Metrics Pro:
”Our entire marketing strategy relies on social media. Each post on the site has viral potential, but we needed one place to see which social networks are performing the best for us…We went ahead and got the PRO Version of Social Metrics.” Syed Balkhi, Founder of List25 and WPBeginner.com
“Social Metrics Takes WordPress Stats to the Next Level.” Lorraine Ball, Creative Director, Roundpeg
SocialMetricsPro – Useful Tips
A step-by-step guide containing useful advice on how to optimize your social media strategy (i.e. how to turn reds into greens) is also included.
Social Metrics Pro Plugin Support
The plugin is well-supported, and comes with free support and free lifetime updates, backed by a no-risk, sixty-day, complete money-back guarantee.
SocialMetricsPro plugin is available in two editions:
- Single Site License Edition – This allows you to run SocialMetricsPro on one site only. Price includes free lifetime updates and free support. Price = $27.00 (one-time).
- Multiple Sites License Edition – This option allows you to install SocialMetricsPro on unlimited sites that you own. Includes free lifetime upgrades and support. Cost = $47.00 (one-time).
Please Note: The price of this product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current when this review was written. This may not be the actual price set by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
SocialMetricsPro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
As mentioned earlier, Google has been elevating the importance given to social signals as part of its ranking algorithm.
No website owner can afford to ignore how important social media is to their online success. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives website owners instant feedback on the success of their social marketing campaigns and shows them how to improve their results.
SocialMetricsPro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more directly from your WP dashboard.
We recommend getting Social Metrics Pro if you own or manage WordPress sites and would like to make social media marketing measurable.
To learn more, check out the plugin here: SocialMetricsPro – Social Media Analytics Plugin