Social recommendations like Facebook shares, comments, and likes, Twitter mentions and retweets, etc. are called social signals.
Google has been tracking social signals as part of its ranking algorithm for several years now.
Note: Google encourages website owners to build their social presence as a long-term investment to drive qualified traffic, instead of aiming for short-term benefits like search ranking placement. Matt Cutts, the head of Google’s web spam team has stated that Google takes a cautious approach when it comes to social signals, as so many things change quickly on social media. Without a perfect ‘map,’ Google is understandably reticent to assign too much importance to the social sphere over other aspects of their search algorithm. In short, Google’s strategy is to “wait and see” how things develop over time, as websites that provide value develop longevity, trust and authority, and these are the websites that Google naturally wants to rank higher in its search engine listings.
Social Signal Sources
Social sites that search engines like Google look to when measuring social signals include:
With almost 2 billion monthly active users, Facebook is the most dominant social community in the world. It has been estimated that a single post on Facebook can reach over 100,000 users, so even if no one is buying your products or services on Facebook, you should not be quick to dismiss the power of leveraging Facebook, as Google uses social data and information from Facebook to help determine your search rankings. In fact, Facebook seems to have the most influence on search rankings of all social media sites, like Google+ or Twitter.
(Number of active Facebook users. Source: Statista.com)
After Facebook, Twitter is the second largest social media site in the world, with over half a billion tweets sent out every single day. Twitter has a significant amount of influence online and places great importance on the authority of tweets posted to followers over the volume of tweets sent …
(Over half a billion tweets are sent every day. Source: InternetLiveStats.com)
As Google’s own social site, GooglePlus naturally carries great authority online, even if it has not reached the same level of growth and take up as Twitter and Facebook.
(More people are interacting socially on GooglePlus each day. Source: InternetLiveStats.com)
In addition to the big three listed above, there are a number of other sites worth getting to know, such as Pinterest, LinkedIn, Reddit, StumbleUpon, and Digg.
(A number of social media sites provide important signals that can affect your search rankings)
Social Signals – Which Ones Should You Be Paying Attention To?
Social signals tracked by search engines like Google and Bing include the following:
- Facebook – e.g. how many Facebook comments, shares, and likes a person has, growth rate of likes and shares, etc.
- Twitter – e.g. how many tweets and retweets your site has, how influential the person sending a tweet is, trending topics, etc.
- GooglePlus – e.g. who is following you (high profile users), how many followers on GooglePlus a URL has accrued, authority of adds and shares, etc.
- Other sites – e.g. number of Pins and re-Pins on Pinterest, upvotes on Reddit, etc.
- Other signals – In addition to the above, there are other not so obvious factors that can influence search rankings and traffic. These include desirable and negative factors, such as backlinks from authority sites (not as influential as they once were, but still a factor) [positive], and whether your site is deemed to be of low quality by other users [negative].
As a website owner, it’s not only important to find ways to develop your presence on major social networking websites, but also to be able to track and analyze social marketing campaigns in order to improve your business results.
(Use social media marketing to improve your business results)
Monitoring social media activity allows you to gain insights into your brand’s overall visibility on social media, measure the impact of campaigns, take preventative measures against the spread of negative comments or feedback by embittered customers, spot potential market opportunities, and spy on your competitors. It can also provide vital information about emerging trends and what consumers and clients think about specific products, businesses, topics, or brands.
As a tool for business intelligence, being able to track activity, volume and sentiments of social conversations, and trends on social media channels like blogs, internet forums, wikis, micro-blogging platforms, discussion boards, video sites, and user-generated content (UGC) is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, typically carried out by various groups that include marketing professionals, market research, online reputation management (ORM) companies, social engagement and community staff, social marketing agencies, and sales teams. Typically, smaller businesses don’t have the budget to pay a media monitoring service to continually track their coverage in the and actively monitor their digital reputation.
Fortunately a number of service providers have created many affordable tools that facilitate the monitoring of a variety of social media channels, allowing companies to identify and even predict what consumers, competitors, critics, and supporters are saying about their brands or products so they can respond proactively to conversations and engage with consumers in a timely fashion.
We have written a detailed article listing many social media measurement tools and technologies that are worth knowing about. For more details, go here:
(Are you monitoring your social signals effectively?)
In this article, you will learn about a simple, yet effective social media monitoring tool for your WordPress-based online presence and growing your social media influence online.
Our Recommended WordPress Plugin Is …
Social Metrics Pro – Social Media Analytics For WordPress
Description Of Plugin
SocialMetricsPro is an easy-to-use social analytics plugin that is designed to help users grow their social media influence in an uncomplicated way. It is built on a simple concept – the plugin measures and tracks how each signal is performing and displays either a green or red indicator. The site owner’s job is simple … change all red squares into greens.
(Social Metrics Pro provides a standard operating procedure that any website owner can follow … turn reds into greens!)
Colors indicate relative popularity. This simplifies your social analytics with Excel-like conditional color formatting. Posts with highest number of shares show up green. Posts with low social media activity display amber or red.
The plugin developers tested SocialMetricsPro on a network of 2,000+ websites over a period of 3 months. During this period, all they focused on was turning the “reds” to “greens” and then keeping their metrics on “green”. According to the plugin developers, they noticed that their top 10 best performing sites saw an improvement of up to 360% more traffic, 410% more keywords ranked in the first page of Google and they also experienced a 310% increase in revenues.
(According to the plugin developers, focusing on improving your social media marketing can significantly affect your search engine rankings, web traffic and revenue!)
Here are just some of the benefits of using Social Metrics Pro to track Likes, Tweets, Pins, +1s and more from your WP Dashboard on your web site:
Quick And Easy To Install And Configure. Be Up And Running In No Time.
Social Metrics Pro installs like every other WP plugin. Just upload it to your Plugin folder via your dashboard and activate.
Very Simple To Use
As mentioned earlier, the user’s job is to change more red squares into greens. SocialMetricsPro tracks and measures social signals the way Google sees it so you know which social campaigns require investing more effort and where to optimize.
Track Only Signals From The Networks You Care About
Social Metrics Pro provides a powerful dashboard to monitor social activity from networks like Twitter, Facebook, Google+, Digg, StumbleUpon, LinkedIn, and Pinterest.
Social Metrics Pro lets you easily answer questions like:
- Which social media networks work best for my site?
- Which posts are performing the best on these social networks?
- Which are my most popular posts?
- And more …
With Social Metrics Pro, all this information is available on-demand, with just one click.
(SocialMetricsPro actively tracks the social sites that you care most about!)
Social Metrics Pro provides WP users with a number of features. Here are just a few:
- Fast and simple to install and use. Be up and running in minutes.
- Widgets & Extensions Ready. You can extend the plugin’s functionality with built-in and external widgets. Access updated stats right on your WordPress admin bar, display social content on your blog sidebar or anywhere in your site using widgets.
- 1-click updates. You can update SocialMetricsPro with a single click via the WordPress Updates page, or update the manually manually. You can also opt to be notified via email whenever new plugin updates are released.
- Plugin uses very little hosting resources. Reporting is very quickly, using little server resources. The tool also displays the amount of time spent retrieving information and the server memory used to gather data.
Additional plugin features include:
- Sort, Search & Filter Features: Social Metrics Pro allows you to sort and filter information as you like. You can perform keyword searches to study posts related to certain topics, and even filter the results by category, post type, publishing date, or post authors.
- Export Data To Excel: You can export filtered, sorted data and custom queries to Excel for further analysis. Data can be exported in tab-delimited and comma-separated file formats, and imported to the spreadsheet application of your choice.
(SocialMetricsPro is simple to use … just turn all reds into greens!)
Feedback From Users
Below are a few of the testimonials users have submitted regarding the Social Metrics Pro plugin:
”As with any cool plugin, it solves a very simple problem – how to view how well your WordPress posts are being promoted.” Adam Small, Marketing Tech Blog
“Social Metrics Takes WordPress Stats to the Next Level.” Lorraine Ball, Creative Director, Roundpeg
Social Metrics Pro comes with a practical, step-by-step guide containing useful advice on how to optimize your site for social media success (i.e. how to turn reds into greens).
SocialMetricsPro is well-supported, and comes with free lifetime updates and support, backed by a no-risk, sixty-day, 100% money-back guarantee.
Social Metrics Pro plugin is available in two editions:
- Single Site Licensing – This lets you set up SocialMetricsPro on one web site only. Includes free lifetime upgrades and support. Cost = $27.00 (one-time).
- Multi-Site License – This option enables you to use Social Metrics Pro on multiple sites that you own. Includes free lifetime updates and free support. Price = $47.00 (one-time).
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. Presently, the software is being retailed for the pricing shown above. This may not be the actual price charged by the software seller when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
SocialMetricsPro requires a self-hosted installation of WordPress and can be instantly downloaded after purchase.
As mentioned earlier, with the increased importance of social sites like Twitter and Facebook, search engines like Google and Bing have started taking into account social signals when determining a site’s ranking.
No website owner can afford to ignore how important social media is to their online success. SocialMetricsPro solves the problem of how to find a simple, time-saving solution that gives you immediate feedback on the success of your social media marketing campaigns and shows you where and how to improve your results.
Social Metrics Pro is an ideal tool for beginners and advanced WordPress users alike. It tracks Tweets, Likes, Pins, +1s and more right from your WordPress dashboard.
We recommend getting Social Metrics Pro if you own or manage WordPress sites and want to see measurable results.
For more details, check out the plugin here: SocialMetricsPro – Social Media Analytics Plugin For WordPress