WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, sort, filter and organize users according to specific demographics, their interests, etc.
• Listen to social conversations online
• Identify key buying signals.

This information will allow you to start meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you’ve been searching for cost-effective ways to improve your business results with social media, then here are 25+ cost-effective social media monitoring tools & resources for better understanding your target audience.

WordPress And Social Media Tracking

(Discover what people are saying about you, your business, or your competitors on social media)

Wouldn’t it be great if there was a free and simple way to know what is going on in your niche or industry that would save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people and companies, and monitor what other people are saying about you and your business online.

Google Alerts is not only great for helping you manage your reputation online, but also for receiving information about people, companies, or any topic you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web site, press release, blog post, news update, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up Google Alerts In 3 Simple Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media activities from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will then automatically post it for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

Go here to learn more: Buffer

SocialMetricsPro

(SocialMetrics)

Social Metrics is a plugin for WordPress that tracks social signals from leading social media networks like Twitter, Facebook, Google Plus, LinkedIn, StumbleUpon, Pinterest, and Digg.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

Go here if you want to learn more Social Metrics Pro: Social Metrics WordPress Social Plugin

Sociocaster

(Sociocaster – Social media management for online marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, schedule post messages, engage with your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: pre-made image-sharing designs, royalty-free image search tool, built-in bookmarklet, agency license to manage unlimited social media accounts, and much more.

Go here for more info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with influencers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.

Go here for more details: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring tool designed for small and medium sized businesses, community managers, analysts, content marketers, and online marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales metrics, social buzz, sentiment, etc. for those posts from a single platform.

More information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions on the social web.

HowSociable displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.

For more details, go here: HowSociable

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

Visit this website to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a great analytics software application that reports web traffic, visitor behaviour, web page view duration, bounce rates, etc., it can also help you monitor links from your WP blog to your social campaigns.

Hootsuite has published a simple 6-step tutorial that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate follow, share, and like social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on the Facebook social networking platform.

(Facebook.com – Insights)

Facebook Insights tracks the number of active users to help improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach more targeted people.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a break down of your top tweets, profile views, tweet impressions, followers, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter.com – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets you see how your channel is performing on the YouTube platform.

You can track demographics, sources of traffic, views, earnings from playbacks, average video viewing duration, etc.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can get data about your audiences so you can learn what they want more of.

For more information, go here: Pinterest Analytics

Additional Social Media Tools & Services

Many new tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media applications. Keep in mind that new web technologies change. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, follow conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects brands looking for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the Pinterest network.

ViralWoot

ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for keywords, search queries, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Twitter.com, TweetDeck, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, audiences, and competitors that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Discover which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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