WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that allow you to:

• Search, find, sort, filter and organize users according to specific demographics, psychographics, etc.
• Monitor and listen in on online social conversations
• Identify consumer buying signals.

With this information, you can start meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you’ve been searching for smarter ways to improve your business results with social media, then here are dozens of social media analytics tools & resources for tracking social marketing ROI.

Social Media Resources For Business Owners

(Discover what people are saying about you, your brand, or your competitors on social media)

Is there a free, easy and simple way to access information about what is new in your niche or industry that can save you time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up with news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing about you and your business online.

Google Alerts is not only useful for helping you manage your reputation online, but also for sourcing the latest news about people, companies, and any subject you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this step-by-step tutorial: A Quick Step-By-Step Guide On How To Set Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then automatically post the content for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

To learn more, visit this site: Buffer

SocialMetrics

(SocialMetricsPro Social Plugin For WordPress)

Social Metrics is a WordPress plugin that lets you track social activity from many leading social media networks like Twitter, Facebook, Google+, Digg, LinkedIn, Pinterest, and StumbleUpon.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article on SocialMetrics. For more info, see this article: SocialMetricsPro WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketing campaign. You can easily schedule post messages, manage your social media networks, engage with your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster includes lots of powerful social and marketing features: pre-made image-sharing designs, royalty-free image search tool, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and more.

To learn more, visit this website: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

To learn more, visit this website: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

Visit this website to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.

For more information, go here: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring platform for SMBs, online marketers, analysts, content marketers, and community managers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales ROI, social buzz, sentiment, and more of all your posts.

For more details, visit this site: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to see how brands and businesses are mentioned on the social web.

HowSociable displays brand viability metrics across 30+ social media channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites, and what aspects of your social marketing campaigns can be improved.

Go here for more details: HowSociable.com

Mention

(Mention)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention is cross-device compatible.

For more details, visit this site: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a great web analytics software application, it can also track posts made to your social campaigns.

Hootsuite has published a useful step-by-step guide on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate follow, share, and like social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s social networking platform.

(Facebook Insights)

The Facebook Insights dashboard can help you track the number of active users on your page. This can help you with your business marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about your audience demographics. You can then use this information to publish targeted content to Facebook users.

More information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a break down of your followers, profile visits, tweets, tweet impressions, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets users see how their channel is performing on the YouTube platform.

You can measure sources of traffic, visitor demographics, views, how many minutes users watch videos, estimated earnings from video playbacks, and more.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your customers want.

More information: Pinterest Analytics

Additional Social Media Web Tools

Many new tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media services. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please contact us.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, follow conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands the positive attention they are looking for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with images, sounds, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.

Viralwoot

ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, keywords, search queries, and hashtags are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole is a real-time social media tracking service that allows users to track URLs, hashtags, and keywords on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms (Hootsuite, TweetDeck, Twilert, etc) and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in a single place.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their prospects, social networks, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. Discover which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and allows Twitter users to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results of what your friends are sharing online above your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials we have published here on WPCompendium.org.

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