In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
- Search, find, sort, organize and target users according to specific demographic criteria, their interests, etc.
- Monitor social conversations online
- Identify consumer buying signals.
With this information, you can start meaningful conversations with consumers and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are looking for smarter ways to improve your business results with social media, then check out our list of dozens of social media management tools to improve social marketing ROI.
WordPress And Social Media – Useful Social Measurement Tools
(Discover what people are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free and simple way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being published about you and your business online. Google Alerts is also free.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving news about people, companies, and any other subject you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web page, news update, press release, blog post, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: Google Alerts – A Step-By-Step Guide
Hootsuite is a social media management application that lets you manage all of your social activities from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this website for more details: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will post it for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.
For more information, go here: Buffer
(Social Metrics Pro Social Plugin For WordPress)
Social Metrics is a WordPress plugin that tracks social activity across many leading social media networks like Google Plus, Facebook, Twitter, Digg, LinkedIn, Pinterest, and StumbleUpon.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
Go here if you want to learn more Social Metrics Pro: SocialMetrics
(Sociocaster – Social media management for internet marketers)
Posting to Twitter, Linkedin, Facebook, and WordPress is time-consuming. To get all these tasks done usually requires using different tools, plugins, or web applications. With Sociocaster, you can do this all from one location.
Sociocaster includes powerful marketing and social features: pre-made image-sharing designs, royalty-free picture search tool, built-in reply to Facebook comments, unlimited social account management (agency license), and much more.
More information: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.
For more details, go here: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more information, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
To learn more, visit this website: ManageFlitter
Beevolve.com is a social monitoring tool designed for small and medium sized businesses, analysts, online marketers, content marketers, and community managers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion ROI, sentiment, social buzz, and more of all your posts.
More information: Beevolve
HowSociable is a simple social media measuring service that lets you monitor brand mentions on the social web.
How Sociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing across social media sites.
For more information, go here: HowSociable
Mention provides social media monitoring for every kind of business, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention has developed apps for mobile and desktop users.
More info: Mention
Google Analytics is not just a great analytics software application, it can also track social media campaigns.
Facebook not only lets you add follow, share, and like social media buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you understand how your campaigns are performing on the Facebook social networking platform.
(Facebook.com – Insights)
Facebook Page Insights provides multiple metrics and analytics that can help track when your target audience is on Facebook. You can then use this information to improve your business marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have the most likes, shares, and comments and to learn about user demographics. You can then use this information to publish content when your content is most likely to reach more targeted people.
More information: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a monthly break down of your followers, top tweets, profile visits, tweet impressions, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
Visit this site to learn more: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, engagement, earnings, and watch-time reports.
Visit this website to learn more: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
Visit this site to learn more: Pinterest Analytics
Other Social Media Tools
Many new tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media tools and services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please contact us.
A task management tool with a social twist. Create professional and personal to-do lists and share your lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io tracks your friends and followers on Twitter and provides detail that helps you choose when to follow back.
Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.
Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. If you work with images, sounds, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Meltwater IceRocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach lets you measure how well your tweets, keywords, search queries, and hashtags are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.
Riffle integrates with every Twitter platform (Twitter.com, SocialFlow, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure, manage and monetize your social media presence.
Find out how influential are you on Twitter.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand the audiences, conversations, and competitors that matter to you across every social channel.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and gain valuable insights into communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Facebook, Google Plus, Twitter and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their customers, social networks, and prospects.
Tweepi provides different ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users can check your profile and follow you back.
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Learn which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that displays your top 10 performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WordPress website publishing software to grow your business online, please see other posts we have published on this site.
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