WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools, services and applications that let you:

• Search, find, segment, organize and target users according to demographic criteria, their interests, etc.
• Monitor and listen in on online social conversations
• Identify key consumer buying signals.

With this information, you can start a meaningful conversation with potential prospects and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you are searching for cost-effective ways to increase sales using social media, then check out our list of 29 social media analytics tools for business owners.

WordPress Tools For Media Monitoring

(Discover what consumers are saying about you, your brand, or your competition on social media)

Is there a simple and easy way to access information about what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people, brands and companies, and monitor what is being written online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for automatically receiving the latest news about people, brands, companies, and any other topic you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, news update, blog post, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this simple tutorial: How To Set Up A Google Alert - 3 Simple Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.

To learn more, visit this site: Buffer

SocialMetricsPro

(Social Metrics Pro)

SocialMetricsPro is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about SocialMetrics. If you are interested in learning more about this useful tool go here: Social Metrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any marketing campaign. You can easily manage your social media networks, engage your audiences, schedule post messages, and measure ROI from one easy to use dashboard.

Sociocaster includes powerful social and marketing features: a powerful visual designer, popular Twitter topics discovery tool, responsive mobile UI, agency license to manage unlimited social media accounts, and much more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

Visit this site to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as competitor profiles.

To learn more, visit this website: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.

To learn more, visit this website: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring tool designed for SMBs, content marketers, community managers, analysts, and online marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure engagement and sales, buzz, social sentiment, etc. of all posts.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social media monitoring service that allows you to see brand mentions across various social properties.

HowSociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites.

Go here for more information: HowSociable

Mention

(Mention.com)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention provides apps for mobile devices and desktop users.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you monitor posts made from your WP website or blog to your social sites.

Hootsuite has published a step-by-step guide that shows you how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook.

(Facebook.com – Insights)

Facebook Insights tracks active users to help you with your marketing efforts.

You can use Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about your about your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your followers, profile views, top tweets, tweet impressions, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to video publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the realtime, overview, watch-time, engagement, and earnings reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the information to improve the way you pin.

Go here for more info: Pinterest Analytics

Other Social Media Services And Aplications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media applications. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, track conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash links brands looking for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io can be used to track your followers and friends on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, sounds, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.

Icerocket

Meltwater IceRocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing, management, and analytics tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the Pinterest network.

ViralWoot

ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, keywords, search queries, and hashtags are doing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and get insights into the audiences that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides multiple ways of searching for users that could have an interest in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.

Followadder

Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search many relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly discover which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based website that lets users on Twitter view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WP web content management platform to grow your business online, please see our related posts section below.

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