In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to demographic criteria, their interests and behavior, etc.
- Monitor social conversations online
- Identify consumer buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been searching for better ways to improve your business results using social media, then check out this list of 25+ social monitoring tools to help you monitor, track and improve social ROI.
Top Social Media Measurement Tools For WordPress Users
(Discover what people are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a simple and easy (and free) way to find out what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news about all kinds of topics, stay informed about people and companies, and monitor what other people publish about you and your business online.
Google Alerts is not only great for helping you manage your reputation online, but also for gathering information about people, brands, companies, and any other subject you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert
Hootsuite is a social management application that lets you manage all of your social activities from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, visit this site: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.
More information: Buffer
(Social Metrics Pro)
SocialMetricsPro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article about SocialMetrics. Go here to learn more: Social Metrics Pro WordPress Social Plugin
Sociocaster is easy to use and works for any marketing campaign. You can easily schedule post messages, engage with your audiences, manage your social networks, and measure ROI from one easy-to-use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: professional image-sharing templates, royalty-free image search tool, responsive mobile user interface, unlimited social media account management (agency license), and much more.
More information: Sociocaster
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
For more details, go here: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.
Go here for more information: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
More info: ManageFlitter
Beevolve.com is a social monitoring platform for small and medium sized businesses, analysts, community managers, online marketers, and content marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure conversion, sales, and engagement ROI, sentiment, buzz, and more of all your posts.
Go here for more information: Beevolve
HowSociable is a simple tool that lets you see how your brand or business is mentioned across different social media properties.
HowSociable.com displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your marketing strategy can be improved.
Go here for more information: HowSociable.com
Mention is a social monitoring tool for every type of business, CEOs, agencies, marketers, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Go here for more information: Mention
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help you track posts made to your social media campaigns.
Hootsuite has published a step-by-step guide on tracking social media links with Google Analytics on their blog.
Facebook not only lets you add social media plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on the Facebook platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard provides multiple metrics and analytics that can help you track the number of active users. You can then use this data to improve your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this information to publish relevant posts to Facebook users.
Go here for more details: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a monthly breakdown of your tweet impressions, followers, profile visits, tweets, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
More information: Twitter Analytics
YouTube Analytics lets publishers see how their channel is performing on YouTube.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, earnings, watch-time, and engagement reports.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn what your audiences want.
To learn more, go here: Pinterest Analytics
Other Social Media Web Tools
Many new tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media-related tools and services. Keep in mind that new web technologies change. If any of the tools below change, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with colleagues, family and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io allows you to track your followers and friends on Twitter and other social networks.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..
Disqus is a free service that connects people online through blog comments and discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Icerocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across the entire Pinterest network.
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole is a real-time social media search monitoring tool that allows you to track keywords, hashtags, and URLs on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand audiences, competitors, and conversations that matter to you across every social channel.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, prospects, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. You can quickly discover which of your posts, tweets, photos, or videos get the most engagement.
Twitterfall allows Twitter users to access upcoming trends and patterns posted by users.
Wajam is a tool that gives you search results of what your friends are sharing above your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
My Top Tweet shows your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WordPress web content publishing platform to grow your business online, please see other tutorials and articles we have published on this site.
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