WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, sort, filter and organize users according to specific demographic criteria, their interests, etc.
• Monitor and listen in on online social conversations
• Identify consumer buying signals.

This information will let you start meaningful conversations with your audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for smarter ways to improve your business results using social media, then here are the top social analytics tools for engaging with your ideal customers.

29 Media Tracking Resources For WordPress Users

(Discover what consumers are saying about you, your business, or your competition on social media)

Wouldn’t it be great if there was a free and simple way to find out what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful tools available online for keeping up with news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing online about you and your business. It’s also free.

Google Alerts is not only useful for managing your reputation online, but also for automatically sourcing information about people, companies, and any other subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web page, blog post, news update, press release, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up alerts with Google, see this tutorial: A Quick Guide On Setting Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will then automatically post the content for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.

For more details, go here: Buffer

SocialMetrics

(SocialMetricsPro Social Media Analytics Plugin For WordPress)

SocialMetrics is a WordPress plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a detailed article about SocialMetricsPro here: SocialMetricsPro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketing campaign. You can easily manage your social networks, schedule post messages, engage your audiences, and measure ROI from one easy to use dashboard.

Sociocaster includes loads of powerful marketing and social features: professional image-sharing design templates, viral video finder and posting tool, advanced link share customization for Facebook, unlimited social account management (agency license), and more.

Visit this site to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.

To learn more, visit this site: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

For more information, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform designed for SMBs, community managers, content marketers, online marketers, and analysts. It allows you to track your brand mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, buzz, sentiment, etc. of all posts.

More information: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor how your brand is mentioned on the social web.

HowSociable.com displays brand viability metrics on 36 social media channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across social media sites.

More information: HowSociable

Mention

(Mention.com)

Mention helps businesses monitor the web.

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

Visit this website for more details: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a powerful and free web analytics application, it can also help you track links from your website to your social media campaigns.

Hootsuite has published a useful six-step guide that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you add like, follow, and share social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your content is performing on the Facebook platform.

(Facebook.com – Insights)

Facebook Insights can help you see track data about your target audience on Facebook. This helps you with your marketing efforts.

You can use Page Insights to see which of your posts have the most likes, shares, and comments and to learn about your the demographics of your audience. You can then use this information to publish more of the type of content that your audience is hungry for.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, followers, tweets, profile views, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytic reports to video publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, engagement, earnings, and watch-time reports.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get data about your audiences and learn what they want more of.

More info: Pinterest Analytics

Other Social Media Tools & Services

New tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share your lists with friends, colleagues and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, publish and schedule updates, track conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash links brands looking to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.

BrandWatch

BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing social.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io lets you track your friends and followers on Twitter and other social networks.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across Pinterest.

ViralWoot

ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for search queries, your keywords, and hashtags. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic results are presented in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with 16 Twitter platforms (SocialEngage, SocialFlow, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including GooglePlus, Facebook, Twitter and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their prospects, customers, and social networks.

Tweepi

Tweepi provides a number of different ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users may check your profile and follow back.

Followadder

Followadder provides automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. Know which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets users on Twitter view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet shows your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WP platform to grow your business online, please see our related posts section below.

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