WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, segment, filter and organize users according to specific demographics, psychographic indicators, etc.
• Listen in on online social conversations
• Identify key consumer buying signals.

With this information, you can start a meaningful conversation with potential prospects online and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you are searching for smarter ways to improve your business results with social media, then here are the top social media management tools & resources
for businesses and WordPress users.

WordPress Resources - Social Media Tracking

(Discover what people are saying about you, your business, and your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people and companies, and track what other people post online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for sourcing news about people, companies, or any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, press release, news update, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to set up alerts with Google here: A Quick & Easy Step-By-Step Guide On Setting Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

More information: Buffer

Social Metrics

(Social Metrics Pro Social Analytics Plugin For WordPress)

Social Metrics Pro is a plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article on Social Metrics. Go here to learn more: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works in any marketing campaign. You can easily manage your social media networks, schedule messages, engage with audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster includes loads of powerful social and marketing features: pre-made image-sharing designs, royalty-free picture finder, advanced link share customization for Facebook, unlimited social media account management (agency license), and much more.

To learn more, visit this site: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here for more info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.

For more information, go here: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform for SMBs, community managers, online marketers, content marketers, and analysts. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, buzz, sentiment, and more for those posts.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social monitoring service that lets you monitor brand mentions across different social platforms.

How Sociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what areas can be improved.

More information: HowSociable.com

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention is cross-device compatible.

For more information, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful applications like Google Analytics can also help monitor your social campaigns.

Hootsuite has published a great 6-step guide that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you add like, follow, and share social buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your site is performing on the Facebook social networking platform.

(Facebook Insights)

Facebook Insights can help you analyze page metrics like engagement, post reach, page likes, etc. This helps you improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your audience demographics. You can then use this data to publish content when your content is most likely to reach your target audience.

More information: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a break down of your followers, tweets, profile views, tweet impressions, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter – Tweet activity)

Visit this site for more information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets publishers better understand how their channel is performing on YouTube.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, revenue, watch-time, and engagement reports.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. You can get information that helps you learn who your audience is and what your customers want.

To learn more, go here: Pinterest Analytics

Additional Social Media Web Applications

Many new tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media worth knowing about. Keep in mind that new web technologies are continually evolving. If anything changes in the list below, please contact us.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their products and services with bloggers willing to write content designed to bring brands the positive attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio allows you to track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, audio, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.

Icerocket

Meltwater IceRocket is a social media search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the Pinterest network.

ViralWoot

Viralwoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides multiple ways to search for users that might be interested in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow back.

Followadder

Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. You can quickly learn which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WP CMS software to grow your business online, please see other tutorials we have published on this site.

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