In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, segment, filter and organize users according to specific demographics, psychographics, etc.
- Monitor and listen to social conversations online
- Identify key consumer buying signals.
This information lets you engage in meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for ways to increase sales with social media, then here are more than 27 great social management tools & resources.
WordPress Social Media Monitoring – Useful Tools
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to access information about what is going on in your industry or niche that could save you time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are posting online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for receiving information about people, brands, companies, or any subject you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this tutorial: How To Set Up Google Alerts – A Step-By-Step Tutorial
Hootsuite is a social media management application that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then post it for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.
For more details, go here: Buffer
SocialMetrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article about Social Metrics. Go here to learn more about this useful tool: SocialMetrics
Sociocaster is easy to use and works for any marketer or business. You can easily schedule post messages, manage your social media networks, engage with audiences, and measure ROI from one easy to use dashboard.
Sociocaster includes loads of powerful marketing and social features: image-sharing templates, Facebook fanpage finder, bulk content importing and scheduling, agency license to manage unlimited social media accounts, and more.
More info: Sociocaster
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.
For more information, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here for more details: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
More info: ManageFlitter
Beevolve is a social monitoring platform designed for small and medium sized businesses, online marketers, analysts, community managers, and content marketers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion ROI, social sentiment, buzz, etc. for those posts.
To learn more, visit this site: Beevolve
HowSociable is a simple social media monitoring tool that lets you see brand mentions on the social web.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing on social media, and which areas can be improved.
Go here for more details: HowSociable.com
Mention is a social monitoring tool for every kind of business, CEOs, agencies, marketers, etc..
Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Go here for more information: Mention
Google Analytics is not only a free and powerful web analytics tool for measuring website traffic, visitor behavior, web page views, what keyword phrases visitors are searching for, etc., it can also track your social campaigns.
Visit the Hootsuite blog for a useful 6-step guide on tracking your social media links with Google Analytics.
Facebook not only lets you integrate follow, like, and share social buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on the Facebook social platform.
(Facebook.com – Insights)
Facebook Insights provides multiple metrics and analytics that can help better understand metrics about page performance. You can then use this data to improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this information to publish targeted content when your ideal audience is on Facebook.
More information: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweets, tweet impressions, profile views, followers, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter – Tweet activity)
More info: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can see traffic sources, viewer demographics, views, total estimated earning from video playbacks, how long users watch videos, and more.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get data about your audiences and learn what they want more of.
For more information, visit this website: Pinterest Analytics
Other Social Media-Related Tools
Many new tools and technologies are being launched each year to help businesses take advantage of social media.
The list below contains a number of other social media-related tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. Create professional and personal lists and share these lists with friends, colleagues and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, monitor conversations, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio can be used to track your friends and followers on Twitter and other social networks.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. If you work with audio, videos, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Meltwater IceRocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring tool designed specifically for Pinterest. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results.
ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms (Twitter.com, TweetDeck, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and get insights into the communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall lets Twitter users access upcoming trends and patterns posted by other Twitter users.
Wajam displays search results of what your friends are sharing on top of your normal search results.
Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet displays your top performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published on this site.
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