In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools that allow you to:
- Search, find, segment, filter and organize users according to specific demographics, their interests, etc.
- Monitor online social conversations
- Identify key buying signals.
This information will allow you to start meaningful conversations with potential prospects and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been looking for ways to improve your business results using social media, then here are 30 free or cost-effective social management tools for gaining a better understanding of your customers.
WordPress Social Media Monitoring – Resources
(Discover what people are saying about you, your brand, or your competitors on social media)
Wouldn’t it be great if there was a simple and easy (and free) way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news and information about all kinds of topics, stay informed about people and companies, and monitor what other people are posting online about you and your business.
Google Alerts is not only only a useful tool for helping you manage your reputation online, but also for automatically sourcing the latest news about people, brands, companies, and any other topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web site, press release, blog post, news update, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.
If you would like to learn how to set up Google alerts, see this simple step-by-step tutorial: Setting Up Google Alerts – A Quick Step-By-Step Tutorial
Hootsuite is a social management platform that lets you manage all of your social profiles from an easy to use dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, visit this site: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.
To learn more, visit this site: Buffer
(Social Metrics Pro)
Social Metrics Pro is a plugin for WordPress that tracks social signals across leading social media networks like Twitter, Facebook, Google Plus, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
Go here if you would like to learn more about SocialMetricsPro: Social Metrics
(Sociocaster – Social media management for online marketers)
Posting to your Facebook, Linkedin, WordPress, and Twitter accounts is time-consuming and to get all these tasks done you usually need to use different plugins, software, or web apps. With Sociocaster, you can do this all from one location with just a few clicks.
Sociocaster includes lots of powerful marketing and social features: image-sharing templates, royalty-free picture search tool, responsive mobile user interface, agency license to manage unlimited social accounts, and more.
More information: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.
Visit this website to learn more: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more details, go here: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
More info: ManageFlitter
Beevolve.com is a social media monitoring tool designed for SMBs, online marketers, analysts, content marketers, and community managers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, social buzz, sentiment, and more of all posts from a single platform.
For more details, go here: Beevolve
HowSociable is a simple tool that lets you see brand mentions across different social media platforms.
HowSociable displays brand viability metrics across dozens of social media channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites.
More info: HowSociable.com
Mention provides media monitoring for all kinds of businesses, agencies, marketers, CEOs, etc..
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
For more information, go here: Mention
Google Analytics is not just a web analytics software application, it can also help you track posts made to your social media sites.
Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on Facebook’s platform.
(Facebook – Insight Types)
The Facebook Insights dashboard allows you to analyze metrics like post reach, engagement, page likes, etc. to help you with your business marketing efforts.
You can use Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about about your audience. You can then use this information to publish more of the types of posts that your audience is hungry for.
For more details, go here: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweets, followers, tweet impressions, profile visits, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can see demographics, traffic sources, views, total estimated earning from video playbacks, average video viewing time, etc.
To learn more, visit this site: YouTube Analytics
Pinterest Analytics lets you see what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn what your audiences want.
Go here for more information: Pinterest Analytics
Additional Social Media-Related Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media tools and services. Keep in mind that web technologies are continually evolving. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. Create professional and personal lists and share your lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.
BlogDash links brands looking for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount is a Google Plus education resource. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio lets you track your friends and followers on Twitter and other social networks.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make informed business decisions.
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Meltwater IceRocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
Tailwind is a social media monitoring tool designed specifically for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across Pinterest.
ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for keywords, search queries, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.
Riffle integrates with 16 Twitter platforms (SocialEngage, Shoutlet, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand audiences, competitors, and conversations that matter to you across every social channel.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their customers, social networks, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in dozens of relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. Discover which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall is a UK-based service that lets Twitter users view upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results of what your friends are sharing on top of your normal search results.
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet shows your best performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)