This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
Search, find, sort, organize and target users according to specific demographics, their interests, etc.
Monitor and listen to social conversations online
Identify buying signals.
With this information, you can start meaningful conversations with potential prospects online and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media content. If you are searching for smarter ways to increase sales with social media, then check out this list of more than 25 social media monitoring tools & resources for internet marketers.
Social Media Tracking Resources For WordPress Users
(Discover what consumers are saying about you, your business, or your competitors on social media)
Is there a free and simple way to access information about what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the simplest and most useful tools available online for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what is being published online about you and your business. It’s also free.
Google Alerts is not only great for managing your reputation online, but also for automatically sourcing the latest news about people, brands, companies, and any topic you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web site, news update, blog post, press release, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
Hootsuite is a social management platform that lets you manage all of your social activities from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
(Social Metrics Social Media Analytics Plugin For WordPress)
Social Metrics is a plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article on Social Metrics Pro. To learn more about this useful tool go here: Social Metrics Pro
(Sociocaster – Social media management for entrepreneurial marketers)
Posting to your WordPress, Twitter, Facebook, and Linkedin accounts can be very time-consuming and to get all of these tasks done usually requires different software, plugins, and web applications. Sociocaster lets you do it all from one location with just a few clicks.
Sociocaster includes powerful social and marketing features: professional image-sharing design templates, Facebook fanpage finder, built-in reply to Facebook comments, unlimited social media account management (agency license), and more.
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
Beevolve is a social monitoring platform for small and medium sized businesses, analysts, online marketers, content marketers, and community managers. It allows you to track your social media mentions, schedule and launch social media posts, and measure sales and engagement, social sentiment, buzz, etc. of posts from one easy-to-use platform.
Mention is a social monitoring tool for businesses, agencies, marketers, CEOs, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring (e.g. sharing alerts with other team members), and is cross-device compatible.
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help track your social campaign links.
Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on Facebook.
(Facebook – Insight Types)
Facebook Insights can be accessed by all the admins a page and can help you improve your business marketing efforts by allowing you to see data about your audience on Facebook.
You can use Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this information to publish more of the types of posts that your audience is interested in reading.
Twitter Analytics let you see how your tweets are performing and provides a monthly breakdown of your profile views, followers, tweet impressions, tweets, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
Pinterest Analytics lets you explore what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. You can get data about your audiences so you can learn what your customers want.
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related tools. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with family, colleagues and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking for ways to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.
Viralwoot is a social media marketing platform that lets business using Pinterest schedule, promote, manage and grow their accounts. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.
TweetReach allows you to measure how well your tweets, hashtags, keywords, and search queries are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms (Sparkcentral, Shoutlet, Spinklr, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the audiences that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, social networks, and prospects.
Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com
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