WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools, services and applications that allow you to:

• Search, find, sort, organize and target users according to specific demographics, psychographic indicators, etc.
• Monitor and listen in on social conversations online
• Identify consumer buying signals.

This information lets you start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you are looking for cost-effective ways to increase sales using social media, then check out our list of more than 27 cost-effective social monitoring tools & resources
for businesses and WordPress users.

Essential Social Media Monitoring Resources For WordPress

(Discover what people are saying about you, your business, or your competition on social media)

Is there a free and simple way to find out what is new in your industry or niche that can save you a massive amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are saying online about you and your business. Google Alerts is also free.

Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically gathering news about people, companies, or any other topic you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social media activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will then post it for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.

Go here for more information: Buffer

Social Metrics

(SocialMetricsPro)

SocialMetricsPro is a WordPress plugin that tracks social signals from leading social networks like Google Plus, Twitter, Facebook, Pinterest, LinkedIn, StumbleUpon, and Digg.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetrics here: Social Metrics Pro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily engage with your audiences, schedule post messages, manage your social media networks, and measure ROI from one easy to use dashboard.

Sociocaster includes powerful social and marketing features: a powerful visual designer, top viral video finder and posting tool, responsive mobile user interface, unlimited social media account management (agency license), and much more.

To learn more, visit this site: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

Go here for more information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring tool designed for SMBs, online marketers, content marketers, community managers, and analysts. Beevolve lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, buzz, sentiment, and more of all posts from one platform.

Go here to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see how brands or businesses are mentioned on the social web.

HowSociable displays brand viability metrics across more than 30 social sites. It delivers you a “social magnitude” score that lets you know how well you are doing on social media, and what areas can be improved.

For more details, go here: HowSociable

Mention

(Mention)

Mention provides media monitoring for every kind of business, marketers, CEOs, agencies, etc..

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring (sharing alerts and assigning mentions with other team members), and offers apps for mobile and desktop users.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that free, powerful software applications like Google Analytics can also help you track posts made to your social media campaigns.

Visit the Hootsuite blog for a six-step tutorial on tracking social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add like, follow, and share social plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on Facebook’s social networking platform.

(Facebook – Insight Types)

Facebook Page Insights can track active users on your page. This can help you improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about about your audience. You can then use this data to publish more of the types of posts that your audience finds relevant.

To learn more, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a breakdown of your top tweets, followers, tweet impressions, profile visits, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.

(Twitter – Tweet activity)

To learn more, go here: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.

You can see views, user demographics, sources of traffic, average video viewing duration, revenue from playbacks, and more.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. You can use the data to improve the way you pin.

Visit this website to learn more: Pinterest Analytics

Other Social Media Web Applications

Many new tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media-related tools and services. Keep in mind that web technologies change. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can track conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash links brands looking to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.

BrandWatch

BrandWatch allows you to tap into the power of social listening about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio monitors your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.

Disqus

Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a creative social media tool. If you work with audio, videos, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.

ViralWoot

ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with 16 Twitter platforms (Hootsuite, TweetDeck, Lithium, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links consumers, bloggers, and online merchants by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and get insights into the communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Facebook, Twitter, GooglePlus and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. You can quickly find out which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall allows users on Twitter to view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other posts we have published here on WPCompendium.org.

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