WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to demographics, their interests and behavior, etc.
• Monitor and listen in on social conversations online
• Identify buying signals.

With this information, you can start meaningful conversations with buyers and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been searching for cost-effective ways to improve your business results using social media, then check out this list of 29 great social management tools and resources
for WordPress users.

WordPress Social Media Monitoring Tools

(Discover what consumers are saying about you, your business, and your competitors on social media)

Is there a free, easy and simple way to know what is happening in your industry or niche that can save you time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and tracking what other people are saying about you and your business online.

Google Alerts is not only only a great social media monitoring tool for helping you manage your reputation online, but also for automatically receiving the latest news about people, companies, and any other topic you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web site, news update, blog post, press release, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social profiles from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and Buffer will then automatically post it for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.

For more details, go here: Buffer

SocialMetrics

(Social Metrics)

SocialMetrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

Go here to learn more about Social Metrics Pro: SocialMetrics

Sociocaster

(Sociocaster)

Posting to your Twitter, WordPress, Facebook, and Linkedin accounts can be time-consuming. To get all of these tasks done you usually need to use different plugins, web applications, or software. With Sociocaster, you can do this all from one single location with just a few clicks.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: pre-made image-sharing designs, royalty-free picture finder, built-in reply to Facebook comments, agency license to manage unlimited social accounts, and much more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as competitor profiles.

Visit this website to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.

For more information, go here: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool designed for small and medium sized businesses, content marketers, analysts, online marketers, and community managers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, buzz, sentiment, etc. of all your posts.

To learn more, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social monitoring service that allows you to see brand mentions across different social properties.

HowSociable.com displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing across those social media sites, and what aspects of your social marketing strategy can be improved.

Go here to learn more: HowSociable.com

Mention

(Mention.com)

Mention is a social media monitoring tool for every type of business, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can also help you monitor social media campaigns.

Hootsuite has published a tutorial on how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on the Facebook social platform.

(Facebook Insights)

The Facebook Page Insights dashboard can help you analyze metrics like post reach, page likes, engagement, etc. This can help improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this information to create more of the types of posts that your audience is hungry for.

More info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, top tweets, profile views, followers, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter Analytics – Tweet activity)

For more information, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets video publishers see how their channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, earnings, engagement, and watch-time reports.

To learn more, visit this site: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can use the data to improve the way you pin.

More information: Pinterest Analytics

Additional Social Media Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related applications. Keep in mind that web technologies change. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with friends, colleagues and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.

BrandWatch

accurately tap into the power of social listening about your brand, your market, or your products.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io can be used to track your followers and friends on Twitter and other social networks.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.

Icerocket

Icerocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the entire Pinterest network.

Viralwoot

ViralWoot is a social media marketing platform for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins with the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. You can quickly find out which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results of what your friends are sharing online above your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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