In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that allow you to:
- Search, find, sort, filter and organize users according to demographics, psychographics, etc.
- Monitor and listen to social conversations online
- Identify key consumer buying signals.
This information will let you start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been searching for cost-effective ways to improve your business results using social media, then check out our list of the top social media analytics tools and resources.
WordPress Resources For Social Media Tracking
(Discover what people are saying about you, your brand, and your competitors on social media)
Is there a free and simple way to access information about what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up with news about all kinds of topics, staying informed about people and companies, and monitoring what other people are posting online about you and your business.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving the latest news about people, brands, companies, and any topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, news update, press release, blog post, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on setting up Google alerts here: Google Alerts – A Tutorial
Hootsuite is a social media management application that lets you manage all of your social profiles from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
For more details, go here: Buffer
(Social Metrics Pro)
Social Metrics is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article on Social Metrics. For more details about this plugin: SocialMetricsPro
Sociocaster is easy to use and works in any business marketing campaign. You can easily engage with audiences, manage your social media networks, schedule messages, and measure ROI from one easy to use dashboard.
Sociocaster includes lots of powerful marketing and social features: built-in image-sharing design templates, viral video search tool, built-in likes, comments, retweets, and favorites checker, unlimited social media account management (agency license), and much more.
More information: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
To learn more, go here: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as profiles of others.
Go here for more details: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
For more details, go here: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
For more details, go here: ManageFlitter
Beevolve is a social monitoring platform for small and medium sized businesses, online marketers, community managers, content marketers, and analysts. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure engagement, conversion, and sales metrics, sentiment, buzz, etc. of posts.
For more details, go here: Beevolve
HowSociable is a simple tool that allows you to monitor how business or brands are mentioned across different social platforms.
How Sociable displays brand viability metrics on 35+ social channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
More information: HowSociable.com
Mention is a social media monitoring tool for businesses, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
For more details, go here: Mention
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can help you track your social media campaign links.
Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your content is performing on Facebook’s social networking platform.
(Facebook.com – Insights)
Facebook Page Insights can be accessed by any page administrators and can help you improve your business marketing efforts by allowing you to see when users are on Facebook.
You can use Page Insights to see which of your posts have attracted the most likes, shares, and comments and to learn about your audience demographics. You can then use this information to publish more of the type of content that your audience finds relevant.
More information: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweet impressions, tweets, followers, profile views, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
More information: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, revenue, engagement, and watch-time reports.
More information: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. You can use the data to improve the way you pin.
More info: Pinterest Analytics
Other Social Media-Related Tools And Services
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media applications. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share your lists with family, colleagues and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. If you work with videos, images, or audio, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Icerocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a social media monitoring tool for Pinterest users. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for search queries, hashtags, and your selected keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking tool that lets you track keywords, URLs, and #hashtags on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with 16 Twitter platforms (Mention, Attensity, Zendesk, etc) and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find a targeted audience, measure and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, customers, and prospects.
Tweepi provides multiple ways of searching for users that could be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users can check your profile and follow back.
Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search hundreds of business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. Discover which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
My Top Tweet shows your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about using the WP web content publishing software to grow your business online, please see our related posts section below.
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