WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, sort, organize and target users according to specific demographic criteria, psychographic indicators, etc.
• Monitor online social conversations
• Identify consumer buying signals.

This information will allow you to start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you are searching for smarter ways to increase sales with social media, then here are 29 social media analytics tools
for business owners and WordPress users.

Media Measurement Resources For Business Owners

(Discover what consumers are saying about you, your business, or your competitors on social media)

Is there a free, simple and easy way to find out what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and track what other people write online about you and your business.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing information about people, companies, and any topic you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, blog post, press release, news update, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.

If you would like to learn how to set up Google alerts, see this tutorial: A Quick Tutorial On Setting Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social profiles from an intuitive dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post the content for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.

For more details, go here: Buffer

SocialMetrics

(Social Metrics)

Social Metrics Pro is a WordPress plugin that monitors social activity across leading social networks like Facebook, Google Plus, Twitter, LinkedIn, StumbleUpon, Pinterest, and Digg.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

If you want to learn more about Social Metrics, refer to this article: SocialMetrics

Sociocaster

(Sociocaster)

Posting to your Facebook, WordPress, Linkedin, and Twitter accounts is time-consuming. To get all of these tasks done you usually need to use different web applications, plugins, or software. Sociocaster lets you do it all from one dashboard.

Sociocaster includes powerful social and marketing features: professional image-sharing designs, top viral video search tool, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and much more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

To learn more, visit this website: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring platform for small and medium sized businesses, community managers, content marketers, online marketers, and analysts. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, buzz, social sentiment, and more of all posts from one platform.

To learn more, visit this site: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to monitor brand mentions on the social web.

How Sociable displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing on social media, and what areas can be improved.

For more information, go here: HowSociable

Mention

(Mention)

Mention is a social monitoring tool for businesses, marketers, CEOs, agencies, etc., and allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a free and powerful analytics tool for measuring and reporting web page view duration, web traffic, visitor behavior, where your best visitors are located, etc., it can also track your social campaigns.

Hootsuite has published a great tutorial on how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add like, share, and follow social media plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook.

(Facebook Insights)

The Facebook Insights dashboard can be accessed by all the admins a page and can help improve your business marketing efforts by allowing you to better understand page performance.

You can use Facebook’s Page Insights to see which of your posts have the most shares, comments, and likes and to learn about user demographics. You can then use this information to publish content when your content is most likely to reach your target audience.

More info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a breakdown of your profile views, tweet impressions, followers, tweets, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytics to publishers.

You can see views, sources of traffic, user demographics, how many minutes users watched a video, estimated revenue from playbacks, and more.

Visit this site to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get information that helps you learn what your audiences want.

More information: Pinterest Analytics

Other Social Media Tools

Many new tools and technologies are being developed each year to help businesses make sense of social media.

The list below contains a number of other social media tools and services. Keep in mind that new web technologies change. If anything changes in the list below, please contact us.

Wunderlist

A task management tool with a social twist. Create professional and personal task lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects brands looking to promote their services and products with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

BrandWatch allows you to listen to conversations about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. If you work with images, videos, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Icerocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results.

ViralWoot

ViralWoot (formerly Pinwoot) is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for specific keywords, search queries, and hashtags. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are presented to users using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Twitter.com, TweetDeck, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure, manage, optimize and maximize your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. You can quickly know which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing above your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress CMS software to grow your business online, please see our related posts section below.

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