In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
- Listen to social conversations online
- Identify key consumer buying signals.
With this information, you can start meaningful conversations with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been searching for ways to improve your business results using social media, then here are dozens of social media analytics tools
for business owners and WordPress users.
25+ Social Media Measurement Resources For WordPress Users
(Discover what consumers are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to access information about what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what is being published about you and your business online.
Google Alerts is not only only a useful tool for helping you manage your reputation online, but also for automatically sourcing the latest news about people, companies, and any other topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web page, press release, news update, blog post, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on setting up alerts with Google here: How To Set Up A Google Alert – A Quick Tutorial
Hootsuite is a social management application that lets you manage all of your social activities from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.
More information: Buffer
(SocialMetrics Social Analytics Plugin For WordPress)
Social Metrics is a plugin for WordPress that tracks social activity across leading social networks like Facebook, Twitter, Google Plus, LinkedIn, StumbleUpon, Digg, and Pinterest.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
We have written a comprehensive article about Social Metrics. Go here to learn more: Social Metrics
(Sociocaster – Social media management for internet marketers)
Posting to your WordPress, Twitter, Linkedin, and Facebook accounts can be very time-consuming and to get all these tasks done usually requires using different plugins, tools, or applications. With Sociocaster, you can do this all from one dashboard with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, social stream, built-in reply to Facebook comments, unlimited social account management (agency license), and more.
More information: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
To learn more, go here: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as profiles of others.
To learn more, go here: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
Go here to learn more: ManageFlitter
Beevolve.com is a social monitoring platform for SMBs, community managers, online marketers, content marketers, and analysts. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, and more of all your posts from a single platform.
For more information, go here: Beevolve
HowSociable is a simple social measuring service that allows you to see brand mentions on the social web.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which sites you can improve your marketing on.
Go here for more details: HowSociable
Mention is a social monitoring tool for every kind of business, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them on news sites, blogs, websites, YouTube, Facebook, and Twitter.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention offers apps for mobile devices and desktop users.
More information: Mention
Google Analytics is not just a free and powerful web analytics tool that tracks unique page views, visitor behaviour, website traffic, identify your site’s best and worst performing links, etc., it can also help you track posts made to your social campaigns.
Facebook not only lets you add share, follow, and like social media buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook.
(Facebook.com – Insights)
The Facebook Page Insights dashboard provides multiple metrics and analytics that can help better understand page performance. You can then use this information to improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about your user demographics. You can then use this information to create more of the type of content that your audience is hungry for.
Go here for more details: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a breakdown of your followers, profile views, top tweets, tweet impressions, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter.com – Tweet activity)
Go here to learn more: Twitter Analytics
YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, watch-time, revenue, and engagement reports.
Go here for more info: YouTube Analytics
Pinterest Analytics lets you see what people like from your profile, and what they save from your website. You can use the data to improve the way you pin.
For more details, go here: Pinterest Analytics
Other Social Media Tools
New tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media-related tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.
A task management tool with a social twist. It lets you create professional and personal lists and share your lists with friends, family and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream content to your blog.
BlogDash links brands searching for ways to promote their products and services with bloggers willing to write content designed to bring brands positive media attention.
accurately listen to conversations about your brand, your market, or your products.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action and participation.
CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contaxio lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make informed business decisions.
Disqus is a free service that connects people online through blog comments and discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with images, videos, or audio, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you capture conversations from the social web.
Tailwind is a social media monitoring tool for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the Pinterest network.
ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, keywords, and searches. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking service that lets users track URLs, keywords, and hashtags on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms (Hootsuite, Shoutlet, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across every social channel.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, prospects, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. Know which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results of what your friends are sharing on top of your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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