WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, sort, filter and organize users according to demographics, psychographic indicators, etc.
• Monitor and listen to social conversations online
• Identify key consumer buying signals.

This information will let you engage in meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you are searching for ways to improve your business results with social media, then check out our list of 29 cost-effective social monitoring tools for business owners and WordPress users.

WordPress Tools - Social Media Monitoring

(Discover what consumers are saying about you, your business, or your competition on social media)

Wouldn’t it be great if there was a free, simple and easy way to know what is going on in your niche or industry that could save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what other people say about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically gathering information about people, brands, companies, or any other subject you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, blog post, news update, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: Google Alerts – A Simple Step-By-Step Guide

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social media activities from an intuitive dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

For more information, go here: Buffer

Social Metrics Pro

(Social Metrics Pro WordPress Social Plugin)

SocialMetricsPro is a WordPress plugin that lets you track social signals from many leading social media networks like Google Plus, Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon, and Digg.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article on Social Metrics Pro. Go here to learn more about this useful tool: Social Metrics

Sociocaster

(Sociocaster – Social media management for internet marketers)

Posting to your Linkedin, WordPress, Facebook, and Twitter accounts is time-consuming. To get all of these tasks done you usually need to use different applications, and software, plugins. With Sociocaster, you can do this all from one location.

Sociocaster includes loads of powerful marketing and social features: a powerful visual designer, popular Twitter topics discovery tool, built-in bookmarklet, agency license to manage unlimited social accounts, and much more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as competitor profiles.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with influencers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

For more information, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform for small and medium sized businesses, content marketers, online marketers, analysts, and community managers. It allows you to track your social media mentions, schedule and launch social media posts, and measure conversion, sales, and engagement metrics, buzz, sentiment, and more of all your posts.

Go here for more information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions across different social platforms.

HowSociable.com displays brand viability metrics across 30+ social sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites.

To learn more, go here: HowSociable.com

Mention

(Mention.com)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention is cross-device compatible.

Go here for more info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics tool used for measuring and reporting web page view duration, visitor behavior, web traffic, which links attract the most clicks, etc., it can also monitor social media campaign links.

Visit the Hootsuite blog for a useful tutorial on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook.

(Facebook – Insight Types)

Facebook Insights can be seen by all the admins a page and can help improve your marketing efforts by allowing you to track active users on your Page.

You can use Page Insights to see which of your posts have the most comments, shares, and likes and to learn about your about your audience. You can then use this data to publish relevant posts when your ideal audience is on Facebook.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a breakdown of your top tweets, followers, profile visits, tweet impressions, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, earnings, engagement, and watch-time reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. You can get data about your audience and learn what they want more of.

Go here to learn more: Pinterest Analytics

Other Social Media-Related Services & Web Applications

New tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media tools and services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking for ways to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.

BrandWatch

BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contaxio allows you to track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Icerocket

Icerocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.

Viralwoot

Viralwoot is a social media marketing tool that lets business on Pinterest schedule, promote, manage and grow their accounts. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for searches, hashtags, and keywords. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and get insights into the communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based website that lets Twitter users access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that displays search results based on what your friends share above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress website publishing software to grow your business online, please see other articles and tutorials we have published on this site.

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