In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to demographics, their interests and behavior, etc.
- Listen in on social conversations online
- Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you’ve been looking for ways to improve your business results with social media, then check out this list of 30 social monitoring tools and resources for business owners.
WordPress Tools - Media Tracking
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Is there a simple and easy (and free) way to know what is going on in your niche or industry that will save you time doing research? Yes, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the easiest and most useful tools available online for keeping up with news and information about all kinds of topics, staying informed about people and companies, and tracking what is being written online about you and your business. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for automatically gathering the latest news about people, brands, companies, or any subject you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, press release, blog post, news update, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this tutorial: How To Set Up Google Alerts - 3 Simple And Easy Steps
Hootsuite is a social media management application that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more information, go here: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then automatically post the content for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
More information: Buffer
SocialMetrics is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article about Social Metrics. Go here to learn more about this plugin: SocialMetricsPro
Posting to Linkedin, Facebook, WordPress, and Twitter can be very time-consuming and to get all of these tasks done usually requires different plugins, web apps, or software. With Sociocaster, you can do this all from one single location with just a few clicks.
Sociocaster includes powerful marketing and social features: pre-made image-sharing designs, Facebook fanpage finder, advanced link share customization for Facebook, agency license to manage unlimited social media accounts, and more.
For more information, go here: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as profiles of others.
For more information, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
To learn more, go here: Followerwonk
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
More information: ManageFlitter
Beevolve.com is a social monitoring tool designed for small and medium sized businesses, online marketers, analysts, community managers, and content marketers. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, social sentiment, buzz, etc. of posts.
Visit this site to learn more: Beevolve
HowSociable is a simple tool that allows you to see brand mentions on the social web.
HowSociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
Go here for more information: HowSociable
Mention provides media monitoring for all kinds of businesses, agencies, marketers, CEOs, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention offers apps for mobile and desktop users.
Visit this website to learn more: Mention
Google Analytics is not only an analytics tool that tracks and reports website traffic, visitor behavior, unique page views, what keywords prospects are searching for online, etc., it can also monitor posts made to your social media campaigns.
Visit the Hootsuite blog for a simple 6-step guide on how to track your social media links with Google Analytics.
Facebook not only lets you integrate like, share, and follow social media plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your site is performing on Facebook’s platform.
The Facebook Page Insights dashboard can be accessed by any page administrators and can help improve your business marketing efforts by allowing you to track data about your audience on Facebook.
You can use Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about about your audience. You can then use this information to publish relevant posts to Facebook users.
More info: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your followers, tweet impressions, top tweets, profile visits, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.
(Twitter Analytics – Tweet activity)
More information: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can see views, traffic sources, demographics, how long users watched a video, earnings from video playbacks, and more.
For more details, visit this website: YouTube Analytics
Pinterest Analytics lets you explore what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get data about your audiences and learn what they want more of.
Go here for more details: Pinterest Analytics
Other Social Media-Related Tools & Services
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related applications. Keep in mind that new web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.
BlogDash connects brands looking for ways to promote their products and services with bloggers willing to write content aimed at bringing brands the positive media attention they are searching for.
accurately listen to conversations about your brand, your products or your market.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.
CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contaxio tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. If you work with sounds, videos, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest marketing tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the Pinterest network.
ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach lets you measure the reach of your tweets for hashtags, selected keywords, and search queries. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their customers, social networks, and prospects.
Tweepi provides multiple ways of searching for users that might be interested in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users can check your profile and follow back.
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in hundreds of business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. You can quickly learn which of your tweets, posts, videos or photos get the most engagement.
Twitterfall lets users on Twitter access upcoming trends and patterns posted by other Twitter users.
Wajam displays search results based on what your friends share above your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic.
Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
MyTopTweet displays your top performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using the WP platform to grow your business online, please see our related posts section below.
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