WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, sort, filter and organize users according to demographics, psychographics, etc.
• Monitor and listen in on online social conversations
• Identify key consumer buying signals.

With this information, you can engage in meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are looking for smarter ways to increase sales using social media, then check out our list of 25+ social analytics tools & resources.

WordPress And Social Media Measurement

(Discover what consumers are saying about you, your brand, or your competitors on social media)

Wouldn’t it be great if there was a simple and easy (and free) way to find out what is new in your industry or niche that would save you time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up with news and information about all kinds of topics, staying informed about people and companies, and tracking what other people post about you and your business online.

Google Alerts is not only useful for managing your reputation online, but also for sourcing news about people, companies, and any subject you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

If you need to learn how to set up Google alerts, see this simple tutorial: Google Alerts – A Simple Step-By-Step Tutorial

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.

For more details, go here: Buffer

Social Metrics

(Social Metrics)

Social Metrics Pro is a plugin for WordPress that tracks social activity across many leading social media networks like Twitter, Facebook, Google Plus, LinkedIn, Pinterest, StumbleUpon, and Digg.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetrics. Go here to learn more about this useful tool: Social Metrics Pro

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to your Facebook, WordPress, Twitter, and Linkedin accounts can be time-consuming. To get all of these tasks done you usually need to use different web apps, and tools, plugins. With Sociocaster, you can do this all from one single dashboard with just a few clicks.

Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, Facebook fanpage finder, bulk content import & schedule feature, unlimited social account management (agency license), and much more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as competitor profiles.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here for more info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

More information: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool designed for small and medium sized businesses, community managers, content marketers, analysts, and online marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure engagement and sales, buzz, social sentiment, and more for those posts from one easy-to-use platform.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media monitoring service that allows you to see brand mentions on the social web.

HowSociable displays brand viability metrics on 36 social media channels and gives you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your marketing campaigns can be improved.

Go here to learn more: HowSociable.com

Mention

(Mention.com)

Mention is a social media monitoring tool for every kind of business, agencies, marketers, CEOs, etc..

Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.

To learn more, visit this site: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a web analytics software application used for measuring web traffic, visitor behaviour, page view duration, where your web visitors are coming from, etc., it can also help you monitor posts made to your social campaigns.

Hootsuite has published a useful step-by-step guide that shows you how to track your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your content is performing on the Facebook social platform.

(Facebook Insights)

Facebook Insights can be seen by all the admins a page and can help improve your business marketing efforts by allowing you to track data about your target audience on Facebook.

You can use Page Insights to learn about your posts — which are attracting the most comments, shares, and likes and to learn about audience demographics. You can then use this information to publish content when your posts are most likely to reach more targeted people.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your profile views, tweets, tweet impressions, followers, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Visit this site to learn more: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets users better understand how their channel is performing on YouTube.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real time, overview, watch-time, revenue, and engagement reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what they want.

For more details, go here: Pinterest Analytics

Other Social Media-Related Tools & Services

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media applications. Keep in mind that web technologies change. If anything changes in the list below, please let us know.

Wunderlist

A task management tool with a social twist. Create personal and professional to-do lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects brands looking for ways to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. If you work with audio, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social search engine which allows you to search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the Pinterest network.

ViralWoot

Viralwoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for selected keywords, search queries, and hashtags. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (SocialEngage, Spredfast, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure, manage and monetize your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides multiple ways to search for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.

Followadder

Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. Discover which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing above your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress content publishing platform to grow your business online, please see other tutorials and articles we have published on this site.

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