In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, sort, organize and target users according to specific demographics, psychographic indicators, etc.
- Monitor and listen to social conversations online
- Identify key buying signals.
This information will let you engage in meaningful conversations with prospects and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media content. If you are looking for smarter ways to increase sales using social media, then check out our list of more than 27 social management tools & resources for discovering and engaging with your ideal audience.
Social Media Monitoring Resources For WordPress Users
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Wouldn’t it be great if there was a free, easy and simple way to find out what is going on in your industry or niche that would save you a massive amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people and companies, and track what is being published online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for automatically receiving news about people, companies, and any other subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, news update, blog post, press release, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to set up alerts with Google here: How To Set Up A Google Alert
Hootsuite is a social media management application that lets you manage all of your social profiles from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will post it for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
More info: Buffer
SocialMetrics is a plugin for WordPress that tracks social activity across many leading social networks like Facebook, Twitter, GooglePlus, StumbleUpon, Pinterest, Digg, and LinkedIn.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article about SocialMetricsPro. For more details about this useful plugin: SocialMetricsPro Social Media Analytics Plugin For WordPress
(Sociocaster – Social media management for online marketers)
Posting to your WordPress, Facebook, Linkedin, and Twitter accounts is time-consuming and to get all these tasks done usually requires different tools, plugins, and web applications. Sociocaster lets you do it all from one single location.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, viral video finder, coupon marketing tool, agency license to manage unlimited social media accounts, and much more.
Visit this site to learn more: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.
Go here for more info: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
More info: Followerwonk
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
To learn more, go here: ManageFlitter
Beevolve is a social monitoring tool for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure conversion, sales, and engagement metrics, sentiment, social buzz, etc. of all posts from one easy-to-use platform.
Go here for more details: Beevolve
HowSociable is a simple tool that lets you monitor how your brand is mentioned on the social web.
How Sociable displays brand viability metrics on 30+ social sites and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social media sites.
For more details, go here: HowSociable.com
Mention helps businesses monitor the web.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Go here for more details: Mention
Google Analytics is not just a great web analytics software application, it can also help you monitor posts made to your social sites.
Hootsuite has published a six-step tutorial on how to track your social media links with Google Analytics on their blog.
Facebook not only lets you add like, share, and follow social media buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you analyze how your campaigns are performing on Facebook.
The Facebook Page Insights dashboard can be seen by all the page administrators and can help improve your business marketing efforts by allowing you to better understand metrics about page performance.
You can use Facebook’s Page Insights to see which of your posts have attracted the most comments, shares, and likes and to learn about your user demographics. You can then use this information to publish targeted content to Facebook users.
For more details, go here: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, top tweets, followers, profile views, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter.com – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can track traffic sources, demographics, views, total estimated earning from playbacks, how long users watched a video, and more.
More info: YouTube Analytics
Pinterest Analytics helps you explore what Pins and boards people like most, and what they save from your website. You can get information that helps you learn who your audience is and what your customers want.
Visit this site to learn more: Pinterest Analytics
Additional Social Media-Related Tools And Services
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.
BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better prove the value of marketing social.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contaxio monitors your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make informed business decisions.
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.
Tailwind is a social media monitoring tool for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results.
Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach allows you to measure the reach of your tweets for keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole is a real-time social media search monitoring application that lets you track URLs, #hashtags, and keywords on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand competitors, conversations, and the audiences that matter to you across all social channels.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, customers, and prospects.
Tweepi provides multiple ways of searching for users that could have an interest in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and if they are interested, they can check your profile and follow you back.
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts and any other service you use. You can quickly learn which of your posts, tweets, videos or photos get the most engagement.
Twitterfall lets users on Twitter view upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that gives you search results of what your friends are sharing above your normal search results.
Instantly create a page with the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
My Top Tweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials we have published on this site.
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