WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools that let you:

• Search, find, sort, organize and target users according to demographics, psychographic indicators, etc.
• Monitor and listen to online social conversations
• Identify buying signals.

This information will let you start a meaningful conversation with prospects and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you’ve been looking for ways to increase sales with social media, then check out our list of more than 25 social media analytics tools and resources.

30 Social Media Resources That Can Help Grow Your Business Online

(Discover what people are saying about you, your business, or your competitors on social media)

Is there a free and simple way to access information about what is going on in your industry or niche that can save you a massive amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the easiest and most useful tools available online for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are publishing about you and your business online. It’s also free.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically receiving the latest news about people, brands, companies, or any subject you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web page, news update, blog post, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this step-by-step tutorial: A Quick & Easy Guide On Setting Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social activities from one dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more information, go here: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then post the content for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

To learn more, visit this website: Buffer

Social Metrics Pro

(SocialMetrics Social Analytics Plugin For WordPress)

Social Metrics Pro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article about Social Metrics Pro. Go here to learn more: Social Metrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Posting to Facebook, Twitter, WordPress, and Linkedin can be very time-consuming. To get all of these tasks done usually requires using different tools, web applications, and plugins. Sociocaster lets you do it all from one dashboard with just a few clicks.

Sociocaster includes loads of powerful social and marketing features: a powerful visual designer, social stream, bulk content importing & scheduling, agency license to manage unlimited social media accounts, and more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as profiles of others.

More information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

Go here for more information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool for small and medium sized businesses, content marketers, online marketers, community managers, and analysts. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion ROI, social sentiment, buzz, etc. for those posts from one easy-to-use platform.

Go here for more info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor how brands are mentioned across different social properties.

HowSociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing across social sites, and what areas can be improved.

Go here to learn more: HowSociable.com

Mention

(Mention)

Mention provides media monitoring for businesses, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just an analytics tool, it can also help you monitor your social campaign links.

Visit the Hootsuite blog to read a simple step-by-step tutorial on how to track social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social buttons to your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you see how your content is performing on Facebook.

(Facebook Insights)

Facebook Page Insights provides multiple metrics and analytics that can help you track the number of active users. You can then use this data to improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts are attracting the most likes, shares, and comments and to learn about your user demographics. You can then use this information to create more of the type of content that your audience is interested in reading.

To learn more, visit this website: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your top tweets, tweet impressions, profile views, followers, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.

(Twitter – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytics to video publishers.

You can monitor views, traffic sources, audience demographics, total estimated earning from playbacks, how long users watched a video, etc.

Visit this website for more information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. You can get information that helps you learn who your audience is and what your customers want.

For more details, go here: Pinterest Analytics

Additional Social Media Applications

Many new tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media-related services. Keep in mind that web technologies change. If any of the tools below change, please contact us.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional lists and share your lists with friends, family and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results.

ViralWoot

ViralWoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, keywords, and search queries are performing on Twitter. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media tracking service that allows users to track keywords, hashtags, and URLs on Twitter and Instagram. Analytics are displayed to users in an easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides a number of different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and interested users may check your profile and follow back.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall is a UK-based website that allows Twitter users to view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addictomatic

Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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