In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, sort, organize and target users according to demographic criteria, their interests, etc.
- Monitor and listen in on social conversations online
- Identify buying signals.
With this information, you can start a meaningful conversation with consumers and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for ways to improve your business results with social media, then here are 30 social media management tools & resources
for WordPress users.
Social Media Monitoring Tools For WordPress Users
(Discover what people are saying about you, your brand, or your competition on social media)
Is there a free, simple and easy way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and tracking what is being published online about you and your business. Google Alerts is also free.
Google Alerts is not only only a great tool for managing your reputation online, but also for gathering news about people, companies, or any other topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, news update, blog post, press release, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you would like to learn how to set up alerts with Google, see this simple tutorial: How To Set Up Google Alerts In Three Quick & Easy Steps
Hootsuite is a social management application that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.
For more information, go here: Buffer
(Social Metrics WordPress Social Plugin)
Social Metrics is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
We have written a detailed article about Social Metrics Pro. Go here to learn more about this useful plugin: SocialMetrics
Sociocaster is easy to use and works for any marketing campaign. You can easily schedule post messages, manage your social networks, engage with audiences, and measure ROI from one easy to use dashboard.
Sociocaster includes lots of powerful social and marketing features: professional image-sharing designs, royalty-free picture finder, smart inbox tool, agency license to manage unlimited social media accounts, and more.
To learn more, go here: Sociocaster
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
Visit this website for more details: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.
For more details, visit this site: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here for more info: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
More information: ManageFlitter
Beevolve.com is a social monitoring tool for SMBs, online marketers, analysts, community managers, and content marketers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure engagement, sales, and conversion metrics, buzz, social sentiment, and more of all your posts.
Visit this site to learn more: Beevolve
HowSociable is a simple tool that allows you to see how your brand or business is mentioned on the social web.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites, and which sites you can improve your marketing on.
More info: HowSociable
Mention provides media monitoring for every type of business, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Go here for more information: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can also help track your social media activities.
Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on the Facebook platform.
(Facebook.com – Insights)
Facebook Insights can help you analyze page metrics like page likes, post reach, engagement, etc. This can help you with your business marketing efforts.
You can use Page Insights to see which of your posts have attracted the most comments, shares, and likes and to learn about your audience demographics. You can then use this data to publish targeted content to Facebook users.
Visit this website to learn more: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your followers, top tweets, profile visits, tweet impressions, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
More info: Twitter Analytics
YouTube Analytics lets you better understand how your channel is performing on YouTube.
You can measure visitor demographics, views, sources of traffic, earnings from video playbacks, video viewing duration, and more.
For more details, visit this website: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
More info: Pinterest Analytics
Other Social Media-Related Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share these lists with family, colleagues and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream content to your blog.
BlogDash links brands looking for ways to promote their products and services with bloggers willing to write content aimed at bringing brands the positive attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.
CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio monitors your friends and followers on Twitter and provides detail to help you choose when to follow back.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the Pinterest network.
Viralwoot is a social media marketing tool that lets business using Pinterest schedule, promote, manage and grow their accounts. You can add multiple accounts and view the performance of your boards and pins with built-in analytics reports.
TweetReach allows you to measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Twitter, Facebook, GooglePlus and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their social networks, customers, and prospects.
Tweepi provides multiple ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and interested users may check your profile and follow back.
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for Twitter followers.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. You can quickly know which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall lets Twitter users view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam displays search results based on what your friends share above your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet displays your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WordPress platform to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.
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