In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, sort, filter and organize users according to specific demographics, psychographic indicators, etc.
- Monitor and listen in on social conversations online
- Identify key buying signals.
This information lets you engage in meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you’ve been searching for smarter ways to improve your business results with social media, then here are the top social media analytics tools for business marketing.
WordPress And Social Media – Useful Resources For Monitoring Social Indicators
(Discover what people are saying about you, your brand, and your competition on social media)
Is there a free and simple way to access information about what is new in your niche or industry that can save you a massive amount of time doing research? Yes, there is. It’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people and companies, and monitor what is being said about you and your business online.
Google Alerts is not only useful for managing your reputation online, but also for receiving the latest news about people, brands, companies, and any other topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, news update, blog post, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to set up alerts with Google here: How To Set Up Google Alerts In 3 Simple Steps
Hootsuite
(Hootsuite)
Hootsuite is a social management application that lets you manage all of your social activities from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.
Go here for more information: Buffer
Social Metrics Pro
(SocialMetricsPro Social Analytics Plugin For WordPress)
Social Metrics is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article on Social Metrics Pro. For more info, see this article: SocialMetricsPro WordPress Social Plugin
Sociocaster
(Sociocaster – Social media management for entrepreneurial marketers)
Posting to your Twitter, WordPress, Linkedin, and Facebook accounts can be very time-consuming. To get all these tasks done you usually need to use different applications, plugins, and software. Sociocaster lets you do it all from one location with just a few clicks.
Sociocaster includes powerful social and marketing features: image-sharing templates, social stream, smart inbox tool, agency license to manage unlimited social media accounts, and much more.
Go here to learn more: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
For more details, visit this site: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
Go here for more information: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
To learn more, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social media monitoring tool for SMBs, online marketers, community managers, analysts, and content marketers. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion ROI, social buzz, sentiment, etc. of posts.
More info: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple tool that allows you to see how your brand is mentioned on the social web.
HowSociable.com displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on those social media sites, and which areas you can improve your marketing on.
More info: HowSociable
Mention
(Mention)
Mention can help businesses monitor the web.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
More information: Mention
Google Analytics
(Google Analytics)
Google Analytics is not only a powerful and free web analytics application, it can also monitor posts made to your social media accounts.
Visit the Hootsuite blog for a six-step guide on tracking your social media links with Google Analytics.
Facebook Insights
(Facebook)
Facebook not only lets you add like, follow, and share social buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook’s social networking platform.
(Facebook Insights)
Facebook Insights can help you better understand page performance. This helps you with your marketing efforts.
You can use Page Insights to see which of your posts have attracted the most comments, shares, and likes and to learn about the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach more targeted people.
Go here for more information: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your top tweets, tweet impressions, followers, profile views, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter – Tweet activity)
For more information, go here: Twitter Analytics
YouTube Analytics
(YouTube)
YouTube Analytics lets you better understand how your channel is performing on YouTube.
You can monitor viewer demographics, sources of traffic, views, video viewing duration, revenue from playbacks, etc.
Go here to learn more: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can get data about your audiences and learn what they want more of.
More info: Pinterest Analytics
Additional Social Media-Related Tools
New tools and technologies are being launched each year to help businesses take advantage of social media.
Here are some other social media tools. Keep in mind that web technologies continually evolve. If anything changes in the list below, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share your lists with friends, colleagues and family.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
ViralHeat
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount
CircleCountCircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io
Contaxio tracks your friends and followers on Twitter and provides detail that helps you choose when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a creative social media tool. If you work with audio, videos, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Icerocket
Meltwater IceRocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout
Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a Pinterest marketing, management, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.
Viralwoot
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach
TweetReach allows you to measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole
Keyhole is a real-time social media search monitoring application that lets you track #hashtags, URLs, and keywords on Twitter and Instagram. Analytic results are displayed to users using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, Spredfast, Lithium, etc) and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links bloggers, online merchants, and consumers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter most to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google Plus and many more.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their customers, prospects, and social networks.
Tweepi
Tweepi provides multiple ways to search for users that might be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and interested users may check your profile and follow you back.
Followadder
Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. You can quickly learn which of your tweets, posts, videos or photos get the most engagement.
TwitterFall
Twitterfall is based in the UK and lets users on Twitter view upcoming trends and patterns posted by users.
Wajam
Wajam displays search results based on what your friends share on top of your normal search results.
Addict-o-matic
Addictomatic lets you instantly create a page that displays the latest buzz on any topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published on this site.
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