In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to demographics, psychographics, etc.
- Listen to social conversations online
- Identify key buying signals.
With this information, you can engage in meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been searching for ways to increase sales using social media, then check out this list of 25+ social analytics tools
for WordPress users.
WordPress Social Media Monitoring – Tools
(Discover what consumers are saying about you, your business, or your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to know what is new in your niche or industry that could save you time doing research? Well, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people and companies, and track what other people are saying about you and your business online.
Google Alerts is not only great for managing your reputation online, but also for sourcing the latest news about people, companies, and any other topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, press release, news update, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
If you would like to learn how to set up alerts with Google, see this simple tutorial: Google Alerts – A Quick Tutorial
Hootsuite is a social media management application that lets you manage all of your social activities from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here to learn more: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a web browser extension.
More information: Buffer
SocialMetricsPro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article on SocialMetricsPro. To learn more, go here: Social Metrics Pro WordPress Social Analytics Plugin
Posting to Twitter, WordPress, Facebook, and Linkedin can be very time-consuming. To get all these tasks done you usually need to use different web apps, plugins, and software. Sociocaster lets you do it all from one dashboard.
Sociocaster includes lots of powerful social and marketing features: image-sharing designs, royalty-free image finder, smart inbox tool, agency license to manage unlimited social accounts, and much more.
Go here for more info: Sociocaster
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as profiles of others.
Go here for more details: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here for more info: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
To learn more, go here: ManageFlitter
Beevolve is a social monitoring platform designed for SMBs, community managers, content marketers, online marketers, and analysts. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, buzz, social sentiment, and more for your posts.
More info: Beevolve
HowSociable is a simple social media measuring service that allows you to monitor brand mentions across different social platforms.
How Sociable displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
Visit this site to learn more: HowSociable.com
Mention can help any type of business monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring (sharing alerts and assigning mentions to different team members), and is cross-device compatible.
More info: Mention
Google Analytics is not only an analytics tool for measuring unique web page views and view duration, visitor behaviour, website traffic, your site’s worst performing links, etc., it can also track posts made to your social media sites.
Facebook not only lets you integrate share, like, and follow social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you see how your site is performing on Facebook’s social networking platform.
Facebook Insights can help you track when users are on Facebook. This helps improve your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your user demographics. You can then use this data to publish content when your posts are most likely to reach more targeted people.
More information: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a monthly break down of your tweet impressions, tweets, followers, profile views, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter.com – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, watch-time, engagement, and earnings reports.
Go here for more information: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. You can use the information to improve the way you pin.
For more details, go here: Pinterest Analytics
Other Social Media-Related Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related tools. Keep in mind that web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.
A task management tool with a social twist. Create personal and professional to-do lists and share your lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io monitors your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. If you work with images, videos, or sounds, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view the performance of your boards and pins with built-in analytics reports.
TweetReach allows you to measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.
Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Google+, Twitter, Facebook and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi provides multiple ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users can check your profile and follow back.
Followadder provides automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall is a UK-based website that lets users on Twitter view upcoming trends and patterns posted by users.
Wajam gives you search results of what your friends are sharing online on top of your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet shows your top performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now