Social channels create a direct line of communication between your business and your audience and give you direct access to the latest buzz about your products or services.
Social media monitoring allows you to gain insights into what people are saying about your brand, services, or company on social media, measure the impact of your marketing campaigns, spy on the competition, spot market opportunities, and help you take preventative measures if you detect negative comments or feedback by embittered customers. It can also provide valuable information about emerging trends and what clients and consumers think about specific businesses, products, topics, or brands.
As a tool for business intelligence, social signal monitoring is invaluable. Using social media monitoring as a form of business intelligence, however, is a complex undertaking, often carried out by a cross-section of groups that include digital reputation management (ORM) companies, marketing professionals, market research, sales teams, social engagement and community staff, and social media marketing agencies. Typically, smaller businesses don’t can’t afford to pay media monitoring professionals to track their coverage in the media.
Fortunately a number of technology providers have developed affordable tools and solutions that facilitate the active monitoring of a wide spectrum of social media channels, enabling you to identify consumer behavior around your brand or products so you can respond to conversations and engage with consumers in a timely manner.
In this article, we explore several social media measurement tools that are worth checking out and knowing about.
Why Is WordPress An Ideal Platform For Social Media?
WordPress is not just a powerful, flexible and easy to manage content publishing platform used by millions of businesses worldwide, WordPress also integrates fully with many social media applications, making it an ideal application for growing your online presence in the social realm.
To learn more about the benefits of using WordPress please see other posts we have published on this site.
With a WordPress site and some of the tools listed in the next section of this article, you will be able to tap into full range of benefits offered by social media marketing.
Let’s take a look at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
Promote Your Services And Products To The Right Audience On Social Media With WordPress
WordPress includes built-in social features, like commenting and discussions. A range of WordPress plugins can add additional social features to your site that let you reach a wider audience on social networks like Facebook, Twitter, LinkedIn, YouTube and many others.
For example, there are plugins that can add social sharing buttons, forums, add photos from Instagram, Twitter cards, Facebook feeds, testimonials, surveys, polls … even optimize your content for social networkign sites.
WordPress is not only ideal for social media as a content publishing and marketing tool, it can also be completely transformed into a full-featured social networking, using WordPress plugins like BuddyPress, WPSymposium, and others.
(Set up your own social networking website with BuddyPress plugin for WordPress)
Use BuddyPress to set up an online social community on your website.
BuddyPress is known as “social networking in a box.” You can turn features on and off to suit your needs and the plugin has an active community of plugin developers who contribute new open source plugins that greatly extend the application.
(WPSymposium Pro WordPress social networking plugin)
WP Symposium Pro provides members with a strong support community and assistance for members who require professional help. Social features of the plugin include:
- Activity Wall
- Private Messages
- Online Forum
- Photo Galleries
- RSS Feeds
WPSymposium lets you work with the theme you have. You can add social features to your pages and posts using shortcodes.
Syndicate Your Content Across Multiple Social Channels
Many social media platforms let you get your information out to a wider audience, leverage multiple social channels simultaneously, build your business presence online and manage all of your social marketing strategy from one central location with with ease.
If you want to run most of your social marketing strategy from WordPress, you can. WordPress not only lets you publish content on your own domain, it also offers a number of plugins that allow your site visitors to easily share your content on Twitter, Facebook, LinkedIn, Pinterest, etc. For more information, check out the article we’ve written about WordPress social media sharing plugins and our comprehensive article series on how to automate your content syndication across social media channels with WordPress.
Social Media – Great For Researching Your Market
Using social media tools allows you to discover what consumers want, identify new business opportunities and stay ahead of competitors.
Once you have identified new content opportunities, you can post messages individually on each of the social networks you’d like to reach, or publish these on a WordPress site that’s been configured to automatically notify those social networks.
Also, there are applications that let you survey customers online and help you create consumer-driven sales campaigns. Many of these apps can be integrated with WordPress.
Build Your Reputation And Brand And Establish Authority In Your Niche
Building your reputation and brand, showcasing your special talents, or establishing your expertise online requires commitment and a solid social marketing strategy.
You are trying to engage with real people online, and so your interactions must be meaningful and authentic. Put the needs of your audience first, and listen to their conversations to gain valuable insights.
Remember, we are born with two ears and one mouth as a reminder that we are meant to do twice as much listening as talking. What you post online and how you respond to other user’s comments and discussions is very important, and can make or break your reputation online. Everyday we hear horror stories of brands that handle a situation or customer complaint very poorly and end up paying a heavy price as soon as their response or behavior gets exposed online.
Although social media provides many new channels for gaining wider exposure online, it can also take up a lot of your time.
An expertly configured WordPress website is an ideal platform for building your reputation or brand online. It can help establish your your expertise online, showcase your talents, share valuable information with your clients and customers, and drive new visitors to your business.
(Automate content syndication across various social media channels with an expertly configured WordPress site.)
Study Authority Sites In Your Niche
Being able to listen in to social conversations allows you to reverse engineer what the experts are doing.
Explore Joint Venture Opportunities, Find Affiliates, Recruit Talented Staff, etc.
It’s no secret that recruitment companies research profiles of individuals when looking for potential candidates to fill specific positions. As a business owner, you can do the same, and look for staff, network with other business owners, and connect with like-minded marketers and potential JV partners. Using social media to explore new opportunities and joint ventures can grow your revenue, get your brand seen, and lead to new lucrative ventures.
What About “Going Viral” Online?
Many businesses would love to have a viral marketing campaign. “Going viral,” however, is a difficult outcome to achieve, as it relies on many factors that are outside your control. Throwing loads of dollars at a clever marketing campaign is no guarantee of viral success. Many ridiculous memes have become internet viral hits while large brands have failed dismally.
In many cases, the best you can do is know your audience well, and provide content that users in your audience will find so useful, compelling, informative or “spot-on”, that they will be naturally motivated to share with others.
Some of the tools listed in Part Two of this article can help your content go viral, or at least help you set up relatively inexpensive marketing campaigns.
We provide an email training course that shows you how to create meaningful and compelling content for your readers. In this free course we also explore many ways to create content with the potential to go viral and help your business grow faster. For more information, go here or subscribe using the form below:
Social Media Monitoring – Useful For All Businesses, Big And Small
(Social Media Monitoring – Useful For All Businesses, Big And Small)
Social media monitoring can generally be divided into two main groups:
- Online Reputation Management (ORM)
- Monitoring Online Trends
Online Reputation Management (ORM)
You have probably heard about online reputation management. If you haven’t, you will be hearing about it more and more as time goes on, because it is becoming increasingly more important for high profile and even general individuals and brands to track what is being said about them online – especially if what is being said is negative. No doubt you’ve heard it said before that when someone has a bad experience with a product or service they will tell 10 more people about it. Bad news travels fast. People or competing businesses could be posting negative things online about you or your business and if this goes unchecked, this can seriously damage your reputation.
Originally an aspect of the services of PR companies, reputation management is an issue that now affects many businesses and individuals online.
If you or your image, good name or good standing is being affected by negative material being posted online, you have to find a way of defeating the negative impact with an excess of positive material, or restoring consumer trust and confidence.
Before you can begin to repair any damage, however, you first have to find out about it. The sooner you can spot a negative comment, bad review, or misinformed opinion, the sooner you can begin to do something about it.
That’s where social media monitoring tools can help you. If you Google your name or your business and a negative comment or bad review comes up, you can then address the issue, e.g. post a response, contact the person directly, etc.
Companies everywhere are missing out on opportunities to attract new customers and retain existing ones because they are not effectively managing their online reputations.
Monitoring conversations and new conversations on social media extends beyond well-known brands, celebrities, and security departments. There’s also the reputation of an average individual. Consider the situations below:
- A former spouse in the middle of a bitter divorce or child custody dispute is feeling hard done by.
- A former employee feels disgruntled after being fired.
- A potential employer searches online for information about you. They may not find anything bad, but there may not be enough good, positive things published online either to help your case.
Even if you are just starting out, you can still create an easy “set and forget” alert system, so that if anything about you does come up online, you can act proactively and deal with things in a timely manner.
Are you managing your online reputation?
We’ve written an article about a simple yet effective WordPress plugin that lets you legally and ethically manage your customer reviews. More info: Power Online Reviews – Customer Feedback Management Plugin For WordPress
Online Trend Monitoring
Regardless of what niche or industry you operate your business in, there are always new things happening. New products, new services and new apps get released, events get scheduled and promoted, influential people say something controversial that gets mentioned in the news, companies publish useful information, new videos are published containing fantastic tips or ideas, something outdated gets updated and becomes relevant again, something goes viral on YouTube, yesterday’s next big thing suddenly stops trending and gets replaced with the new “new” thing, services get discontinued, people retire, and so on.
All of this provides you with an endless source of new content and new content ideas (how many news sites now incorporate a segment on what’s trending on social media?)
Social media content is topical content. Posting regular topical content with your useful comments or insightful opinions to your site not only can help drive more traffic to your business, but your blog or website could end up becoming an authoritative destination or resource for your niche or industry. People may end up referring you to others on social media, and who knows … your site or brand could even end up becoming a topical, or newsworthy source of information that other people will write about and mention in their content.
This is the end of Section One
In part two we explore WordPress and social media measurement. To continue reading this article, click here: 25+ Media Tools That Can Help Grow Your Business Online – Part Two
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group