In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that let you:
- Search, find, segment, filter and organize users according to specific demographic criteria, their interests, etc.
- Monitor and listen to online social conversations
- Identify key consumer buying signals.
With this information, you can start a meaningful conversation with potential buyers and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are searching for smarter ways to improve your business results with social media, then check out our list of dozens of social media analytics tools & resources
for WordPress users.
Essential Social Media Measurement Resources For WordPress
(Discover what people are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to access information about what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the easiest and most useful tools available online for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being written online about you and your business. It’s also free.
Google Alerts is not only great for managing your reputation online, but also for receiving news about people, companies, and any subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: Google Alerts – A Tutorial
Hootsuite is a social management application that lets you manage all of your social activities from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this website for more information: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.
Go here for more information: Buffer
SocialMetrics is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article about Social Metrics Pro. If you would like to know more about this plugin go here: SocialMetricsPro
(Sociocaster – Social media management for internet marketers)
Posting to your Twitter, WordPress, Linkedin, and Facebook accounts can be very time-consuming and to get all of these tasks done usually requires using different software, applications, and plugins. Sociocaster lets you do it all from one location with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, top viral video finder, smart inbox tool, unlimited social media account management (agency license), and much more.
More info: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
To learn more, visit this site: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here to learn more: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Go here for more details: ManageFlitter
Beevolve.com is a social monitoring platform for SMBs, online marketers, community managers, content marketers, and analysts. It lets you monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, and more for those posts from one platform.
Visit this site to learn more: Beevolve
HowSociable is a simple social measuring tool that lets you see brand mentions on the social web.
HowSociable displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites.
Go here for more details: HowSociable
Mention can help businesses monitor the web.
Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
More info: Mention
With so many great social media monitoring tools available, it’s easy to forget that free, powerful applications like Google Analytics can help monitor posts made to your social accounts.
Visit the Hootsuite blog to read a great tutorial on how to track social media links with Google Analytics.
Facebook not only lets you integrate follow, like, and share social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your campaigns are performing on Facebook’s platform.
(Facebook.com – Insights)
Facebook Page Insights provides multiple metrics and analytics that can help better understand page performance. You can then use this information to improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have the most comments, likes, and shares and to learn about your user demographics. You can then use this information to publish content when your content is most likely to reach your target audience.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your followers, profile views, tweet impressions, tweets, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytics to video publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, watch-time, earnings, and engagement reports.
For more details, visit this site: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the data to improve the way you pin.
More information: Pinterest Analytics
Additional Social Media Tools & Services
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related services. Keep in mind that new web technologies change. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create professional and personal task lists and share these lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.
accurately listen to conversations about your brand, your products or your market.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.
Never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that connects people online through blog discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Meltwater IceRocket is a social media search engine which allows you to search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the entire Pinterest network.
Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, keywords, search queries, and hashtags are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.
Riffle by CrowdRiff integrates with 16 Twitter platforms (SocialEngage, SocialFlow, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, social networks, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for Twitter followers.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. You can quickly find out which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall allows users on Twitter to view upcoming trends and patterns posted by users.
Wajam gives you search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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