In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to demographic criteria, their interests and behavior, etc.
- Listen in on online social conversations
- Identify buying signals.
This information lets you engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for smarter ways to increase sales using social media, then check out our list of the best social analytics tools and resources.
30 Social Media Monitoring Tools For WordPress
(Discover what consumers are saying about you, your brand, and your competition on social media)
Wouldn’t it be great if there was a simple and easy (and free) way to access information about what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being published about you and your business online.
Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically sourcing news about people, companies, or any subject you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, press release, blog post, news update, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to set up alerts with Google here: How To Set Up Google Alerts – A Quick Step-By-Step Guide
Hootsuite is a social media management application that lets you manage all of your social profiles from an easy to use dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.
More info: Buffer
(Social Metrics Pro Social Media Analytics Plugin For WordPress)
Social Metrics Pro is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article on Social Metrics. Go here to learn more: Social Metrics
Posting to Linkedin, WordPress, Facebook, and Twitter can be very time-consuming. To get all these tasks done you usually need to use different web applications, and tools, plugins. With Sociocaster, you can do this all from one single dashboard.
Sociocaster includes loads of powerful social and marketing features: professional image-sharing templates, top viral video search tool, advanced link share customization for Facebook, unlimited social account management (agency license), and much more.
For more details, go here: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport is an all-in-one social media management tool that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as profiles of others.
Go here for more info: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more details, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
To learn more, visit this website: ManageFlitter
Beevolve.com is a social monitoring tool for SMBs, community managers, content marketers, analysts, and online marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, sentiment, buzz, and more of all your posts.
Go here for more information: Beevolve
HowSociable is a simple social measuring service that lets you see brand mentions across different social properties.
HowSociable.com displays brand viability metrics across dozens of social media channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.
More info: HowSociable.com
Mention helps businesses monitor the web.
Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
For more information, go here: Mention
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help monitor links posted from your WP site to your social media sites.
Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook.
(Facebook – Insight Types)
Facebook Page Insights can be accessed by all the page administrators and can help you with your marketing efforts by allowing you to track the number of active users on your Page.
You can use Page Insights to see which of your posts have attracted the most comments, likes, and shares and to learn about about your audience. You can then use this data to publish content when your posts are most likely to reach your target audience.
For more details, go here: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a break down of your tweets, tweet impressions, profile visits, followers, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.
You can measure views, traffic sources, visitor demographics, video viewing duration, estimated revenue from playbacks, etc.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn who your audience is and what they want.
For more details, go here: Pinterest Analytics
Additional Social Media Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know.
A task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.
BrandWatch lets you listen to conversations about your brand, your products or your market with pinpoint accuracy.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.
CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make better business decisions.
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. If you work with images, videos, or audio, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Meltwater IceRocket is a social search engine which allows you to search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
ViralWoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, search queries, and your selected keywords. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle integrates with every Twitter platform (Twitter.com, Shoutlet, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure, manage and monetize your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand audiences, competitors, and conversations that matter to you across all social channels.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences and communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Facebook, Twitter, GooglePlus and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi provides multiple ways of searching for users that could be interested in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.
Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that gives you search results of what your friends are sharing online above your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WordPress web site publishing platform to grow your business online, please see other articles and tutorials we have published on this site.
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