Tag: Social Media Tracking Tools

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools, services and applications that allow you to:

• Search, find, sort, filter and organize users according to specific demographics, their interests, etc.
• Monitor online social conversations
• Identify buying signals.

This information will allow you to start meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you are searching for better ways to increase sales with social media, then here are more than 25 social media management tools
for WordPress users.

29 Social Media Tracking Tools For WordPress Users

(Discover what consumers are saying about you, your brand, or your competitors on social media)

Is there a free and simple way to find out what is new in your niche or industry that can save you time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being said about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for sourcing the latest news about people, companies, or any other topic you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, news update, blog post, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this simple step-by-step tutorial: A Simple And Easy Step-By-Step Guide On Setting Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social activities from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more information, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will then post the content for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

More information: Buffer

SocialMetricsPro

(Social Metrics Pro)

Social Metrics is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article on Social Metrics. For more details about this plugin, go here: SocialMetrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily engage your audiences, manage your social media networks, schedule messages, and measure ROI from one easy-to-use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: image-sharing designs, royalty-free picture finder, coupon marketing tool, agency license to manage unlimited social media accounts, and more.

Go here for more info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

Visit this site to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as competitor profiles.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

To learn more, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring tool designed for SMBs, content marketers, online marketers, community managers, and analysts. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, buzz, and more of posts from one easy-to-use platform.

For more information, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions across various social media platforms.

HowSociable displays brand viability metrics across 35+ social media channels and delivers you a “social magnitude” score that lets you know how well you are doing on social media.

Go here to learn more: HowSociable.com

Mention

(Mention.com)

Mention is a social media monitoring tool for businesses, agencies, marketers, CEOs, etc..

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention is cross-device compatible.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help you track your social media campaigns.

Hootsuite has published a great tutorial on tracking your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook.com)

Facebook not only lets you add share, like, and follow social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on Facebook.

(Facebook – Insight Types)

Facebook Page Insights can be accessed by any page administrators and can help you with your marketing efforts by allowing you to analyze page metrics like page likes, post reach, engagement, etc.

You can use Facebook’s Page Insights to see which of your posts have the most comments, shares, and likes and to learn about user demographics. You can then use this data to publish content when your posts are most likely to reach your target audience.

To learn more, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweet impressions, tweets, followers, profile views, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the realtime, overview, engagement, watch-time, and earnings reports.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audience and learn what they want more of.

For more information, go here: Pinterest Analytics

Other Social Media-Related Tools & Services

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media services. Keep in mind that new web technologies change. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional task lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.

BrandWatch

accurately tap into the power of social listening about your brand, your products or your market.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio monitors your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across Pinterest.

Viralwoot

Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view the performance of your boards and pins using built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole is a real-time social media search tracking tool that lets you track hashtags, keywords, and URLs on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and audiences that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides multiple ways to search for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users can check your profile and follow back.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to view upcoming trends and patterns posted by users.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress content publishing platform to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.

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