In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools that allow you to:
- Search, find, segment, organize and target users according to demographics, psychographic indicators, etc.
- Monitor and listen to social conversations online
- Identify key buying signals.
With this information, you can start meaningful conversations with potential buyers and pitch them your message.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been looking for ways to increase sales with social media, then here are dozens of cost-effective social media analytics tools for businesses and WordPress users.
Media Monitoring Resources For Business Owners
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Wouldn’t it be great if there was a simple and easy way to find out what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up-to-date with news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are publishing online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for automatically receiving news about people, companies, or any subject you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, news update, blog post, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Simple And Easy Guide On How To Set Up Google Alerts
Hootsuite
(Hootsuite.com)
Hootsuite is a social management platform that lets you manage all of your social profiles from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
For more information, go here: Buffer
SocialMetricsPro
(SocialMetrics)
Social Metrics Pro is a plugin for WordPress that tracks social activity from leading social networks like Facebook, Twitter, Google+, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article about Social Metrics here: SocialMetrics
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works for any marketer or business. You can easily engage with audiences, manage your social networks, schedule messages, and measure ROI from one easy to use dashboard.
Sociocaster includes loads of powerful marketing and social features: a powerful visual designer, the ability to spy on your competitors, advanced link share customization for Facebook, unlimited social account management (agency license), and much more.
Visit this website to learn more: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
Visit this site to learn more: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as competitor profiles.
To learn more, visit this website: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
For more details, visit this site: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
More info: ManageFlitter
Beevolve
(Beevolve)
Beevolve.com is a social monitoring platform for small and medium sized businesses, community managers, analysts, online marketers, and content marketers. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement metrics, sentiment, buzz, etc. of all posts.
Go here for more info: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple social media monitoring service that allows you to monitor how brands are mentioned on the social web.
HowSociable.com displays brand viability metrics across 35+ social media channels and delivers you a “social magnitude” score that lets you know how well you are doing on social media, and which areas you can improve your marketing on.
For more details, go here: HowSociable.com
Mention
(Mention.com)
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows for collaborative monitoring.
More info: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can also help track your social activities.
Visit the Hootsuite blog to read a 6-step tutorial on how to track your social media links with Google Analytics.
Facebook Insights
(Facebook)
Facebook not only lets you add social plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on the Facebook social networking platform.
(Facebook Insights)
Facebook Page Insights tracks displays data about your audience on Facebook to help you improve your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have the most likes, comments, and shares and to learn about your audience demographics. You can then use this data to publish more of the type of content that your audience is interested in reading.
Go here for more information: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your tweets are performing and gives you a monthly breakdown of your top tweets, followers, profile visits, tweet impressions, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter Analytics – Tweet activity)
More info: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics provides analytic reports to publishers.
You can measure views, sources of traffic, visitor demographics, earnings from playbacks, how long users watch videos, etc.
More info: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics helps you explore what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can use the data to improve the way you pin.
Visit this website to learn more: Pinterest Analytics
Additional Social Media-Related Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related tools and services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share your lists with family, friends and colleagues.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
ViralHeat
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can track conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.
BlogDash
BlogDash links brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCountCircleCount is a GooglePlus education tool. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contax.io allows you to track your followers and friends on Twitter and other social networks.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a creative social media tool. If you work with audio, videos, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater Icerocket
Icerocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre lets you access user-generated content (UGC) from the social web.
TailWind
Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the Pinterest network.
Viralwoot
Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach
TweetReach lets you measure the reach of your tweets for searches, keywords, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole
Keyhole is a real-time social media search tracking application that allows you to track keywords, #hashtags, and URLs on Twitter and Instagram. Analytics are displayed using easy to understand visual reports.
Riffle
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured lets you analyze and understand the audiences, competitors, and conversations that matter to you across every social channel.
SocialBakers
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter most to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides affordable, simple, and fast social media monitoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their social networks, customers, and prospects.
Tweepi
Tweepi provides multiple ways to search for users that might be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow you back.
Followadder
Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for followers on Twitter.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
TwitterFall
Twitterfall lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.
Wajam
Wajam displays search results of what your friends are sharing online above your normal search results.
Addict-o-matic
Instantly create a page that displays the latest buzz on any topic of your choice.
Bitly
Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.
MyTopTweet
MyTopTweet displays your best performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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