In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, segment, organize and target users according to demographics, psychographics, etc.
- Monitor and listen in on social conversations online
- Identify consumer buying signals.
This information will allow you to start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you are looking for better ways to improve your business results with social media, then here are 29 social media monitoring tools for gaining a better understanding of your target audience.
WordPress Social Media Monitoring – Useful Resources
(Discover what consumers are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a free, easy and simple way to find out what is going on in your niche or industry that would save you a massive amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and track what other people post online about you and your business.
Google Alerts is not only great for managing your reputation online, but also for receiving news about people, brands, companies, or any other topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up Google Alerts - Three Quick & Easy Steps
Hootsuite is a social management application that lets you manage all of your social profiles from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
Go here to learn more: Buffer
(Social Metrics Pro)
SocialMetrics is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article on Social Metrics Pro. Go here to learn more about this plugin: SocialMetrics
Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, engage with your audiences, schedule messages, and measure ROI from one easy-to-use dashboard.
Sociocaster includes loads of powerful social and marketing features: professional image-sharing templates, Facebook fanpage search tool, video marketing tool, unlimited social account management (agency license), and much more.
More information: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as competitor profiles.
For more details, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Visit this website to learn more: Followerwonk
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
To learn more, go here: ManageFlitter
Beevolve.com is a social monitoring tool for small and medium sized businesses, analysts, online marketers, content marketers, and community managers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure engagement and sales, buzz, sentiment, etc. for your posts.
More info: Beevolve
HowSociable is a simple social monitoring service that lets you monitor brand mentions across various social platforms.
How Sociable displays brand viability metrics across dozens of social media sites and delivers you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.
Go here for more details: HowSociable.com
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention provides apps for mobile devices and desktop users.
More info: Mention
With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you monitor posts made to your social media campaigns.
Hootsuite has published a great tutorial on how to track your social media links with Google Analytics on their blog.
Facebook not only lets you integrate follow, share, and like social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook’s social networking platform.
(Facebook – Insight Types)
The Facebook Page Insights dashboard can help you analyze page metrics like engagement, post reach, page likes, etc. This can help you improve your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have attracted the most comments, likes, and shares and to learn about your the demographics of your audience. You can then use this data to publish relevant posts to Facebook users.
To learn more, visit this site: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweets, tweet impressions, profile views, followers, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.
(Twitter.com – Tweet activity)
More info: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can measure views, sources of traffic, demographics, how many minutes users watch videos, estimated earnings from playbacks, and more.
For more information, go here: YouTube Analytics
Pinterest Analytics lets you see what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what they want.
Visit this site to learn more: Pinterest Analytics
Other Social Media Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media tools. Keep in mind that web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share these lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, monitor conversations, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.
accurately listen to conversations about your brand, your market, or your products.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.
Never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make better business decisions.
Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. If you work with videos, images, or sounds, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Meltwater IceRocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.
Tailwind is a social media monitoring application for Pinterest. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across Pinterest.
Viralwoot (formerly Pinwoot) is a social media marketing platform for small and medium sized businesses using Pinterest. ViralWoot lets you view the performance of your boards and pins using built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for searches, hashtags, and specific keywords. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole is a real-time social media tracking service that lets users track keywords, #hashtags, and URLs on Twitter and Instagram. Analytic results are presented in an easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi provides a number of different ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow back.
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Discover which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall is based in the UK and lets Twitter users view upcoming trends and patterns posted by users.
Wajam gives you search results based on what your friends share above your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.
My Top Tweet displays your best performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials we have published on this site.
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