Tag: Social Media Tracking Tools

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, sort, organize and target users according to demographics, their interests, etc.
• Listen in on social conversations online
• Identify key buying signals.

This information will let you start meaningful conversations with prospects online and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you’ve been looking for cost-effective ways to improve your business results with social media, then here are 25+ social monitoring tools & resources for tracking your social marketing performance.

Best Social Media Tracking Resources For WordPress Users

(Discover what people are saying about you, your business, and your competitors on social media)

Is there a simple and easy way to access information about what is going on in your industry or niche that can save you time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up with news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are publishing about you and your business online.

Google Alerts is not only great for helping you manage your reputation online, but also for receiving news about people, brands, companies, or any other subject you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, blog post, news update, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you would like to learn how to set up Google alerts, see this tutorial: How To Set Up Google Alerts – A Simple & Easy Tutorial

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social activities from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

To learn more, visit this site: Buffer

SocialMetrics

(SocialMetrics Social Analytics Plugin For WordPress)

Social Metrics Pro is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

If you want to learn more about SocialMetricsPro, see this article: Social Metrics Social Plugin For WordPress

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketing campaign. You can easily schedule messages, manage your social media networks, engage with your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: built-in image-sharing design templates, popular Twitter topics discovery tool, responsive mobile user interface, unlimited social account management (agency license), and much more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

To learn more, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that allows you to track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring tool for small and medium sized businesses, analysts, online marketers, community managers, and content marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, social buzz, etc. of posts.

To learn more, visit this website: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see brand mentions across various social properties.

How Sociable displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing across those social sites.

Go here to learn more: HowSociable

Mention

(Mention)

Mention can help businesses monitor the web.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention offers apps for mobile and desktop users.

More information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a free and powerful web analytics tool for monitoring visitor behavior, page views, website traffic, which links get clicked on the most, etc., it can also track posts made to your social accounts.

Hootsuite has published a simple tutorial that shows you how to track your social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook)

Facebook not only lets you integrate share, like, and follow social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you see how your site is performing on Facebook.

(Facebook.com – Insights)

Facebook Page Insights can help you track when users are on Facebook. This can help you with your business marketing efforts.

You can use Page Insights to learn about your posts — which have attracted the most comments, likes, and shares and to learn about your user demographics. You can then use this information to publish content when your content is most likely to reach your target audience.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a monthly break down of your tweet impressions, profile views, top tweets, followers, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.

You can see demographics, traffic sources, views, estimated revenue from playbacks, average video viewing duration, and more.

Visit this website for more information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can use the information to improve the way you pin.

For more information, go here: Pinterest Analytics

Additional Social Media-Related Applications

Many new tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media-related tools. Keep in mind that web technologies change. If any of the tools below change, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

BrandWatch allows you to tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contax.io allows you to track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.

Viralwoot

Viralwoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, searches, and your keywords. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole is a real-time social media tracking tool that lets you track keywords, hashtags, and URLs on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, conversations, and the audiences that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides different ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow you back.

Followadder

Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing online above your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

***

We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.

***