In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools that let you:
- Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
- Monitor and listen to social conversations online
- Identify consumer buying signals.
This information will allow you to start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you’ve been searching for better ways to improve your business results using social media, then check out our list of dozens of social monitoring tools and resources for measuring social ROI.
Social Media Measurement Tools For WordPress Users
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Is there a free, simple and easy way to know what is new in your industry or niche that can save you time doing research? Yes, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people, brands and companies, and track what is being written about you and your business online.
Google Alerts is not only great for managing your reputation online, but also for gathering the latest news about people, companies, and any other topic you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up Google Alerts In 3 Simple & Easy Steps
Hootsuite is a social management platform that lets you manage all of your social activities from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.
For more information, go here: Buffer
(Social Metrics Pro WordPress Social Media Analytics Plugin)
SocialMetrics is a plugin for WordPress that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.
Go here if you would like to learn more about SocialMetrics: Social Metrics Social Analytics Plugin For WordPress
Sociocaster is easy to use and works for any marketer or business. You can easily manage your social networks, schedule post messages, engage with your audiences, and measure ROI from one easy to use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: a powerful visual designer, popular Twitter topics discovery tool, built-in bookmarklet, agency license to manage unlimited social accounts, and more.
More information: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more information, go here: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
To learn more, go here: ManageFlitter
Beevolve.com is a social monitoring tool for small and medium sized businesses, online marketers, content marketers, analysts, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales metrics, social sentiment, buzz, etc. of posts from one platform.
To learn more, visit this website: Beevolve
HowSociable is a simple social monitoring service that lets you monitor how your brand and business is mentioned across various social media platforms.
HowSociable.com displays brand viability metrics across 30+ social media sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
Go here to learn more: HowSociable
Mention can help businesses monitor the web.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
For more details, go here: Mention
Google Analytics is not only a web analytics tool, it can also help you track posts made from your WP website to your social sites.
Hootsuite has published a 6-step tutorial on how to track social media links with Google Analytics on their blog.
Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your site is performing on the Facebook social platform.
The Facebook Insights dashboard can be accessed by any page administrators and can help improve your marketing efforts by allowing you to track when users are on Facebook.
You can use Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about your the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach more targeted people.
Go here for more information: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your top tweets, followers, tweet impressions, profile visits, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter.com – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, earnings, watch-time, and engagement reports.
Go here to learn more: YouTube Analytics
Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what they want more of.
For more information, go here: Pinterest Analytics
Other Social Media Applications
New tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media applications. Keep in mind that new web technologies change. If any of the tools below change, please contact us.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream to your blog.
BlogDash links brands looking to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.
BrandWatch allows you to listen to conversations about your brand, your products or your market with pinpoint accuracy.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount is a Google Plus education resource. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Icerocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring tool for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
ViralWoot is a social media marketing platform for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach lets you measure the reach of your tweets for searches, hashtags, and your keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented in an easy to understand visual reports.
Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, customers, and prospects.
Tweepi provides multiple ways to search for users that could be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users may check your profile and follow back.
Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Know which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that displays search results based on what your friends share on top of your normal search results.
Instantly create a page with the latest buzz on any topic.
Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that shows your top 10 performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group