In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools, services and applications that let you:
- Search, find, segment, organize and target users according to demographic criteria, psychographics, etc.
- Monitor online social conversations
- Identify key buying signals.
With this information, you can start meaningful conversations with potential prospects and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been looking for better ways to improve your business results with social media, then here are more than 25 great social analytics tools for social marketers.
Social Media Tools Every WordPress User Should Know About
(Discover what people are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to know what is new in your niche or industry that would save you a massive amount of time doing research? Well, there is, and it’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people post about you and your business online.
Google Alerts is not only great for managing your reputation online, but also for automatically receiving the latest news about people, companies, or any topic you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web site, blog post, press release, news update, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert
Hootsuite
(Hootsuite)
Hootsuite is a social media management application that lets you manage all of your social media activities from an intuitive dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more info: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
Go here for more information: Buffer
SocialMetrics
(SocialMetrics WordPress Social Media Analytics Plugin)
Social Metrics Pro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article about Social Metrics. If you are interested in learning more go here: SocialMetricsPro
Sociocaster
(Sociocaster)
Posting to Facebook, Linkedin, WordPress, and Twitter is time-consuming. To get all of these tasks done usually requires different tools, plugins, or applications. Sociocaster lets you do it all from one single dashboard with just a few clicks.
Sociocaster includes lots of powerful social and marketing features: a powerful visual designer, royalty-free image finder, bulk content import and schedule feature, unlimited social account management (agency license), and more.
Visit this site to learn more: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
For more details, go here: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as profiles of others.
For more details, go here: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here for more information: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
For more details, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social media monitoring platform designed for small and medium sized businesses, content marketers, analysts, online marketers, and community managers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, social buzz, and more of all posts from a single platform.
For more details, go here: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social monitoring service that allows you to monitor brand mentions on the social web.
HowSociable displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
More information: HowSociable.com
Mention
(Mention.com)
Mention is a social monitoring tool for all kinds of businesses, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention provides apps for both desktop and mobile users.
More information: Mention
Google Analytics
(Google Analytics)
Google Analytics is not only a free and powerful web analytics software application, it can also monitor posts made to your social media sites.
Hootsuite has published a tutorial that shows you how to track social media links with Google Analytics on their blog.
Facebook Insights
(Facebook)
Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook.
(Facebook – Insight Types)
The Facebook Insights dashboard can be viewed by all the page administrators and can help you improve your business marketing efforts by allowing you to analyze metrics like engagement, page likes, post reach, etc.
You can use Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about your audience demographics. You can then use this data to publish content when your content is most likely to reach more targeted people.
Go here for more details: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your content is performing and gives you a break down of your profile visits, tweet impressions, tweets, followers, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter – Tweet activity)
Visit this site for more details: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics provides analytics to publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real time, overview, engagement, earnings, and watch-time reports.
More info: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audience so you can learn what they want more of.
More information: Pinterest Analytics
Additional Social Media-Related Tools And Services
New tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media-related applications. Keep in mind that web technologies change. If any of the tools below change, please let us know.
Wunderlist
Wunderlist is a task management tool with a social twist. Create personal and professional to-do lists and share your lists with family, friends and colleagues.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
ViralHeat
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.
BlogDash
BlogDash links brands searching for ways to promote their services and products with bloggers willing to write content designed to bring brands positive media attention.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCountCircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contax.io
Contax.io lets you track your friends and followers on Twitter and other social networks.
Conversocial
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Meltwater Icerocket
Icerocket is a social media search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
TailWind
Tailwind is a Pinterest analytics, management, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the entire Pinterest network.
Viralwoot
Viralwoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach
TweetReach allows you to measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole
Keyhole is a real-time social media search monitoring tool that lets users track keywords, #hashtags, and URLs on Twitter and Instagram. Analytics are displayed to users using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Mention, Shoutlet, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google Plus and many more.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their social networks, prospects, and customers.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder
Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. Know which of your tweets, posts, videos or photos get the most engagement in seconds.
TwitterFall
Twitterfall lets users on Twitter view upcoming trends and patterns posted by users.
Wajam
Wajam gives you search results based on what your friends share on top of your normal search results.
Addict-o-matic
Instantly create a page with the latest buzz on any chosen topic.
Bitly
Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet
MyTopTweet is a simple social monitoring tool that displays your top performing tweets.
SocialMention
SocialMention is a real-time social search and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about using the WP web content publishing platform to grow your business online, please see our related posts section below.
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