Tag: Social Media Tracking Tools

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools, services and applications that let you:

• Search, find, sort, organize and target users according to specific demographics, their interests and behavior, etc.
• Monitor and listen in on social conversations online
• Identify key consumer buying signals.

This information will allow you to start meaningful conversations with prospects and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for cost-effective ways to increase sales with social media, then here are the top social analytics tools & resources for business owners.

WordPress Social Media Tracking – Useful Resources

(Discover what consumers are saying about you, your business, or your competition on social media)

Is there a free and simple way to access information about what is going on in your niche or industry that can save you time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people and companies, and track what other people are publishing online about you and your business.

Google Alerts is not only only a useful tool for managing your reputation online, but also for automatically receiving information about people, companies, or any other topic you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, blog post, news update, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert In Three Quick & Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social profiles from an easy to use dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.

Visit this site to learn more: Buffer

SocialMetrics

(SocialMetricsPro)

Social Metrics is a plugin for WordPress that tracks social signals across leading social networks like Twitter, Facebook, Google Plus, Pinterest, LinkedIn, Digg, and StumbleUpon.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article about SocialMetrics. Go here to learn more: Social Metrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, schedule post messages, engage with audiences, and measure ROI from one easy to use dashboard.

Sociocaster includes powerful social and marketing features: a powerful visual designer, Facebook fanpage finder, built-in reply to Facebook comments, unlimited social media account management (agency license), and much more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

To learn more, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as profiles of others.

Visit this website to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here for more details: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring platform designed for small and medium sized businesses, community managers, analysts, content marketers, and online marketers. Beevolve lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, and more for your posts.

To learn more, visit this site: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media monitoring service that lets you see brand mentions on the social web.

HowSociable.com displays brand viability metrics on dozens of social media channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which sites you can improve your marketing on.

More info: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics application that reports visitor behavior, web traffic, unique page views, which web pages your visitors are entering your site from, etc., it can also help you monitor social campaign links.

Visit the Hootsuite blog to read a tutorial on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add share, follow, and like social media plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on Facebook’s social networking platform.

(Facebook Insights)

Facebook Insights provides multiple metrics and analytics that can help you see data about your audience on Facebook. You can then use this information to improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts have the most likes, comments, and shares and to learn about your user demographics. You can then use this information to publish targeted content when your audience is on Facebook.

More info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a monthly breakdown of your tweet impressions, followers, profile visits, tweets, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter.com – Tweet activity)

To learn more, visit this website: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets users see how their channel is performing on YouTube.

You can track views, sources of traffic, viewer demographics, estimated revenue from playbacks, how many minutes users watch videos, and more.

Go here for more details: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what they want more of.

More info: Pinterest Analytics

Other Social Media-Related Services And Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media tools and services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional to-do lists and share your lists with friends, colleagues and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, images, or sounds, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.

ViralWoot

ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole is a real-time social media search tracking application that lets users track URLs, hashtags, and keywords on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including Twitter, Google+, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their prospects, social networks, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly know which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall lets users on Twitter view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress CMS platform to grow your business online, please see our related posts section below.

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