In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to demographics, psychographics, etc.
- Monitor and listen in on social conversations online
- Identify key buying signals.
With this information, you can start meaningful conversations with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been searching for better ways to increase sales using social media, then check out our list of dozens of social media monitoring tools & resources for monitoring, tracking and improving your social media marketing ROI.
WordPress And Social Media – Useful Social Monitoring Resources
(Discover what consumers are saying about you, your business, and your competition on social media)
Is there a free, easy and simple way to access information about what is new in your niche or industry that can save you a massive amount of time doing research? Yes, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what is being published online about you and your business.
Google Alerts is not only only a great tool for helping you manage your reputation online, but also for receiving the latest news about people, companies, and any other topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web site, press release, blog post, news update, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up Google Alerts
Hootsuite is a social management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.
Visit this website to learn more: Buffer
Social Metrics Pro is a plugin for WordPress that monitors social activity from many leading social media networks like Facebook, Twitter, Google Plus, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
We have written a comprehensive article about SocialMetrics. Go here to learn more: SocialMetricsPro Social Analytics Plugin For WordPress
Sociocaster is easy to use and works in any business marketing campaign. You can easily engage your audiences, manage your social media networks, schedule post messages, and measure ROI from one easy to use dashboard.
Sociocaster includes loads of powerful social and marketing features: a powerful visual designer, viral video finder, advanced link share customization for Facebook, agency license to manage unlimited social media accounts, and much more.
Visit this website to learn more: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.
More info: SocialReport
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
To learn more, go here: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
More info: ManageFlitter
Beevolve.com is a social monitoring tool designed for small and medium sized businesses, community managers, content marketers, online marketers, and analysts. It lets you track your social media mentions, schedule and launch social media posts, and measure sales and engagement, social sentiment, buzz, etc. of all posts from one easy-to-use platform.
For more details, go here: Beevolve
HowSociable is a simple social measuring tool that allows you to see brand mentions across various social properties.
How Sociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which areas can be improved.
Go here for more info: HowSociable
Mention is a social monitoring tool for businesses, CEOs, marketers, agencies, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (assigning mentions with different team members and sharing alerts), and is cross-device compatible.
Go here for more details: Mention
With so many great social media monitoring tools available, it’s easy to forget that software tools like Google Analytics can help track posts made to your social accounts.
Facebook not only lets you add follow, share, and like social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your content is performing on Facebook’s social platform.
Facebook Insights can help you analyze metrics like page likes, post reach, engagement, etc. This helps you with your business marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which are attracting the most comments, shares, and likes and to learn about user demographics. You can then use this data to publish content when your posts are most likely to reach more targeted people.
For more details, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a break down of your top tweets, profile views, tweet impressions, followers, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
More information: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor traffic sources, views, user demographics, revenue from video playbacks, video viewing time, and more.
For more details, visit this website: YouTube Analytics
Pinterest Analytics lets you see what people like from your profile, and what they save from your website. You can get information that helps you learn what your audiences want.
Go here to learn more: Pinterest Analytics
Additional Social Media-Related Web Tools
Many new tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media worth knowing about. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal lists and share these lists with colleagues, friends and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contax.io lets you track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with images, videos, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Icerocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a social media monitoring application for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the Pinterest network.
ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, hashtags, keywords, and search queries are performing on Twitter. TweetReach gives you the estimated potential of the tweets for your given query.
Keyhole is a real-time social media search monitoring tool that allows you to track keywords, #hashtags, and URLs on Twitter and Instagram. Analytic metrics are presented to users in an easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, SocialFlow, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find a targeted audience, measure and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Facebook, Google Plus, Twitter and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their social networks, prospects, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall is based in the UK and allows Twitter users to access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Instantly create a page with the latest buzz on any topic of your choice.
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
MyTopTweet shows your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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