In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools that let you:
- Search, find, segment, filter and organize users according to specific demographics, their interests and behavior, etc.
- Monitor and listen in on online social conversations
- Identify consumer buying signals.
With this information, you can engage in meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you are searching for ways to improve your business results with social media, then here are 25+ great social management tools and resources to help you monitor, track and improve your social marketing ROI.
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a free, easy and simple way to find out what is happening in your industry or niche that could save you a massive amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being said online about you and your business.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving news about people, brands, companies, and any subject you want to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web page, blog post, news update, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert In 3 Quick & Easy Steps
Hootsuite is a social management application that lets you manage all of your social media profiles from an intuitive dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this site for more information: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will then automatically post the content for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
More information: Buffer
(SocialMetrics Social Analytics Plugin For WordPress)
Social Metrics Pro is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
To learn more about Social Metrics Pro, see this article: Social Metrics
Sociocaster is easy to use and works for any marketing campaign. You can easily schedule messages, manage your social networks, engage with audiences, and measure ROI from one easy to use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, popular Twitter topics discovery tool, smart inbox tool, agency license to manage unlimited social media accounts, and more.
For more information, go here: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more information: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.
To learn more, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here for more info: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
Go here for more info: ManageFlitter
Beevolve.com is a social monitoring platform for SMBs, community managers, online marketers, analysts, and content marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, etc. of all posts.
Go here to learn more: Beevolve
HowSociable is a simple tool that lets you see brand mentions across different social platforms.
How Sociable displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing across social sites, and what aspects of your marketing strategy can be improved.
Visit this website to learn more: HowSociable
Mention can help any type of business monitor the web.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.
More information: Mention
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help monitor links from your website to your social media accounts.
Facebook not only lets you add share, like, and follow social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on the Facebook platform.
(Facebook – Insight Types)
Facebook Insights tracks active users to help improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have attracted the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this data to publish more of the types of posts that your audience is hungry for.
Visit this site to learn more: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your top tweets, tweet impressions, profile visits, followers, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
Go here to learn more: Twitter Analytics
YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real-time, overview, revenue, watch-time, and engagement reports.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audience and learn what your customers want.
For more information, visit this site: Pinterest Analytics
Additional Social Media Tools & Services
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related worth knowing about. Keep in mind that new web technologies change. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share your lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contaxio tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring application designed specifically for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the entire Pinterest network.
Viralwoot is a social media marketing platform for small and medium sized businesses using Pinterest. ViralWoot lets you view the performance of your pins using the built-in analytics reports.
TweetReach allows you to measure how well your tweets, hashtags, keywords, and search queries are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking application that lets users track URLs, hashtags, and keywords on Twitter and Instagram. Analytic results are displayed to users in an easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform (Twitter.com, SocialFlow, Lithium, etc) and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, online merchants, and consumers by tagging images on the web. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their customers, social networks, and prospects.
Tweepi provides a number of different ways of searching for users that could have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow back.
Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall is a UK-based website that lets users on Twitter access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam displays search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet displays your top 10 performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using the WP CMS platform to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.
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