In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that allow you to:
- Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
- Monitor and listen to online social conversations
- Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with potential buyers and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been searching for smarter ways to improve your business results using social media, then check out this list of the best social media management tools
for WordPress users.
Social Media Monitoring Tools For WordPress Users
(Discover what consumers are saying about you, your brand, or your competition on social media)
Is there a simple and easy way to find out what is going on in your industry or niche that will save you a massive amount of time doing research? Yes, there is. It’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are saying about you and your business online. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for sourcing information about people, companies, and any other topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, news update, blog post, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Simple & Easy Step-By-Step Guide On How To Set Up Google Alerts
Hootsuite
(Hootsuite.com)
Hootsuite is a social management platform that lets you manage all of your social media activities from an easy to use dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.
More information: Buffer
Social Metrics Pro
(SocialMetrics)
Social Metrics Pro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
If you want to learn more about SocialMetrics, refer to this article: Social Metrics WordPress Social Media Analytics Plugin
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works in any marketing campaign. You can easily manage your social networks, engage with audiences, schedule post messages, and measure ROI from one easy to use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: built-in image-sharing templates, top viral video search tool, smart inbox tool, agency license to manage unlimited social media accounts, and more.
Visit this website to learn more: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
For more details, go here: SproutSocial
SocialReport
(SocialReport)
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as profiles of others.
More information: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
For more details, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social monitoring tool for small and medium sized businesses, content marketers, analysts, community managers, and online marketers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure engagement and sales, buzz, social sentiment, etc. of all posts.
Go here for more details: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social measuring service that allows you to monitor how business or brands are mentioned on the social web.
How Sociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which channels can be improved.
More info: HowSociable.com
Mention
(Mention.com)
Mention is a social media monitoring tool for every kind of business, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.
To learn more, go here: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just a powerful and free web analytics application, it can also track posts made to your social media sites.
Hootsuite has published a six-step tutorial that shows you how to track your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook.com)
Facebook not only lets you integrate follow, like, and share social buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your site is performing on Facebook’s social platform.
(Facebook Insights)
Facebook Insights can be viewed by any administrators a page and can help you improve your marketing efforts by allowing you to analyze metrics like engagement, page likes, post reach, etc.
You can use Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about your about your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.
Visit this website to learn more: Facebook Insights
Twitter Analytics
(Twitter.com)
Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your tweet impressions, profile visits, top tweets, followers, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
Visit this site to learn more: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets you see how your channel is performing on the YouTube platform.
You can track visitor demographics, views, traffic sources, how long users watch videos, estimated revenue from video playbacks, and more.
For more information, go here: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can use the information to improve the way you pin.
More info: Pinterest Analytics
Additional Social Media-Related Services And Aplications
Many new tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media-related services. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with friends, family and colleagues.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content discoverable?”, etc.
ViralHeat
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash connects brands searching for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch
BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCountCircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contax.io tracks your friends and followers on Twitter and provides detail to help you choose when to follow back.
Conversocial
Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.
SocialStudio
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..
Disqus
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime
Everytime is a collaboration app for creatives. If you work with audio, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket
Meltwater IceRocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.
TailWind
Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.
Viralwoot
Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins with built-in analytics reports.
TweetReach
TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole
Keyhole is a real-time social media search monitoring application that lets you track keywords, URLs, and #hashtags on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Sparkcentral, SocialFlow, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured lets you analyze and understand conversations, the audiences, and competitors that matter to you across every social channel.
SocialBakers
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder
Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in many business categories or search your geographical area.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. Discover which of your tweets, posts, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall is based in the UK and allows Twitter users to access upcoming trends and patterns posted by users in the form of tweets.
Wajam
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Addictomatic
Instantly create a page with the latest buzz on any topic of your choice.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
My Top Tweet shows your top performing tweets.
SocialMention
SocialMention is a real-time social media search engine and analysis platform.
Twazzup
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope you have found this information useful. To learn more about using the WordPress content management software to grow your business online, please see our related posts section below.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)