Tag: Social Media Tracking Tools

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to demographic criteria, psychographics, etc.
• Listen in on social conversations online
• Identify buying signals.

This information will let you engage in meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you are looking for ways to increase sales using social media, then here are more than 25 social media monitoring tools and resources
for businesses and WordPress users.

Great Media Resources That Can Help Grow Your Business Online

(Discover what consumers are saying about you, your brand, and your competitors on social media)

Wouldn’t it be great if there was a free and simple way to know what is happening in your niche or industry that could save you time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are posting online about you and your business.

Google Alerts is not only only a great tool for helping you manage your reputation online, but also for receiving information about people, brands, companies, or any other subject you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web page, press release, news update, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this simple step-by-step tutorial: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

Go here for more information: Buffer

SocialMetrics

(SocialMetricsPro Social Plugin For WordPress)

SocialMetricsPro is a WordPress plugin that tracks social activity from many leading social media networks like Twitter, Google Plus, Facebook, Digg, Pinterest, LinkedIn, and StumbleUpon.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article on Social Metrics here: Social Metrics

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to your Linkedin, Twitter, WordPress, and Facebook accounts can be time-consuming. To get all of these tasks done usually requires different software, plugins, or applications. Sociocaster lets you do it all from one single dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: built-in image-sharing design templates, popular Twitter topics discovery tool, smart inbox tool, unlimited social account management (agency license), and much more.

To learn more, visit this website: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

Visit this website to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as profiles of others.

Visit this website to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Visit this site to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

Go here for more details: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring platform for SMBs, community managers, content marketers, analysts, and online marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, social sentiment, buzz, and more for those posts.

Go here to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social media monitoring tool that lets you monitor brand mentions on the social web.

HowSociable.com displays brand viability metrics on more than 35 social media channels and gives you a “social magnitude” score that lets you know how well you are doing on social media, and what areas can be improved.

For more information, go here: HowSociable

Mention

(Mention)

Mention is a social monitoring tool for every kind of business, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

Go here for more information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful software tools like Google Analytics can also help you monitor posts made to your social accounts.

Visit the Hootsuite blog for a simple 6-step tutorial on how to track social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate like, follow, and share social buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your site is performing on Facebook’s platform.

(Facebook – Insight Types)

The Facebook Insights dashboard can be seen by all the page administrators and can help improve your business marketing efforts by allowing you to see data about your audience on Facebook.

You can use Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about your about your audience. You can then use this information to publish targeted content to Facebook users.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweet impressions, followers, top tweets, profile visits, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, engagement, revenue, and watch-time reports.

For more information, go here: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. You can use the information to improve the way you pin.

More information: Pinterest Analytics

Other Social Media-Related Tools & Services

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related tools. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. Create professional and personal to-do lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io tracks your friends and followers on Twitter and provides detail that can help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.

Icerocket

Icerocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.

Viralwoot

ViralWoot (formerly Pinwoot) is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for search queries, hashtags, and keywords. TweetReach gives you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media search monitoring service that allows you to track hashtags, keywords, and URLs on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including GooglePlus, Facebook, Twitter and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Learn which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using the WP platform to grow your business online, please see other posts we have published on this site.

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