In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that allow you to:
- Search, find, segment, filter and organize users according to specific demographics, psychographic indicators, etc.
- Listen to social conversations online
- Identify key consumer buying signals.
This information lets you engage in meaningful conversations with prospects online and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are searching for better ways to increase sales with social media, then here are 25+ social media management tools
for business owners and WordPress users.
Social Media Tracking Resources Every WordPress User Should Know About
(Discover what people are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a free and simple way to find out what is going on in your niche or industry that could save you a massive amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are saying online about you and your business. Google Alerts is also free.
Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically gathering news about people, companies, or any topic you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web page, press release, news update, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on setting up Google alerts here: A Quick Guide On Setting Up Google Alerts
Hootsuite is a social media management application that lets you manage all of your social profiles from an intuitive dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will then automatically post it for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
Go here to learn more: Buffer
Social Metrics Pro
(SocialMetricsPro WordPress Social Plugin)
SocialMetricsPro is a WordPress plugin that lets you track social signals from leading social networks like Facebook, GooglePlus, Twitter, LinkedIn, Pinterest, Digg, and StumbleUpon.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
To learn more about SocialMetricsPro, refer to this article: SocialMetricsPro WordPress Social Plugin
Posting to Twitter, WordPress, Facebook, and Linkedin is time-consuming. To get all of these tasks done usually requires different tools, web apps, or plugins. With Sociocaster, you can do this all from one location with just a few clicks.
Sociocaster includes powerful social and marketing features: professional image-sharing designs, royalty-free picture search tool, responsive mobile user interface, unlimited social media account management (agency license), and much more.
Visit this website to learn more: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.
Visit this website to learn more: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here for more information: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
Go here for more information: ManageFlitter
Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, community managers, content marketers, online marketers, and analysts. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, social sentiment, buzz, and more for those posts from one platform.
For more details, go here: Beevolve
HowSociable is a simple social measuring tool that lets you monitor brand mentions across various social platforms.
HowSociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on social media.
Go here for more info: HowSociable
Mention is a social monitoring tool for businesses, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them on blogs, websites, news sites, YouTube, Twitter, and Facebook.
Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.
More info: Mention
With so many great social media monitoring tools available, it’s easy to forget that free, powerful software tools like Google Analytics can also help you monitor links from your website to your social accounts.
Visit the Hootsuite blog to read a simple six-step guide on how to track your social media links with Google Analytics.
Facebook not only lets you add share, follow, and like social media buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s social networking platform.
(Facebook.com – Insights)
Facebook Insights lets you see displays data about your audience on Facebook to help you with your business marketing efforts.
You can use Page Insights to learn about your posts — which have the most comments, shares, and likes and to learn about your audience demographics. You can then use this information to publish more of the types of posts that your audience finds relevant.
Go here to learn more: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your followers, tweet impressions, profile visits, tweets, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.
(Twitter – Tweet activity)
More information: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, engagement, watch-time, and earnings reports.
Go here for more information: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get data about your audience so you can learn what they want more of.
More info: Pinterest Analytics
Other Social Media Web Applications
Many new tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.
A task management tool with a social twist. Create personal and professional lists and share these lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, track conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash connects brands looking to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io lets you track your followers and friends on Twitter and other social networks.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a creative social media tool. If you work with audio, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket is a social media search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.
ViralWoot is a social media marketing tool for small and medium sized businesses using Pinterest. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.
Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured lets you analyze and understand conversations, audiences, and competitors that matter to you across all social channels.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Google+, Facebook, Twitter and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in hundreds of relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall lets users on Twitter view upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results of what your friends are sharing online on top of your normal search results.
Addictomatic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that displays your top performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using the WP website management software to grow your business online, please see other tutorials we have published on this site.
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