In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools that allow you to:
- Search, find, segment, filter and organize users according to specific demographics, their interests and behavior, etc.
- Monitor online social conversations
- Identify consumer buying signals.
This information will allow you to engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are searching for cost-effective ways to improve your business results using social media, then check out our list of 30 social management tools for internet marketers.
30 Social Media Tools For Business Owners
(Discover what consumers are saying about you, your brand, and your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to know what is going on in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people and companies, and track what other people post online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for automatically receiving news about people, brands, companies, or any other subject you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, news update, press release, blog post, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert In Three Quick & Easy Steps
Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more info: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app.
More information: Buffer
(Social Metrics Pro)
SocialMetricsPro is a plugin for WordPress that monitors social signals across many leading social networks like Google Plus, Twitter, Facebook, Pinterest, LinkedIn, StumbleUpon, and Digg.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.
We have written a comprehensive article on SocialMetricsPro here: SocialMetricsPro WordPress Social Plugin
Posting to your Twitter, Linkedin, Facebook, and WordPress accounts can be time-consuming and to get all these tasks done you usually need to use different plugins, applications, or software. Sociocaster lets you do it all from one single dashboard with just a few clicks.
Sociocaster includes lots of powerful marketing and social features: image-sharing design templates, popular Twitter topics discovery tool, responsive mobile UI, agency license to manage unlimited social accounts, and much more.
Visit this website to learn more: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.
Go here for more information: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Visit this website to learn more: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
To learn more, go here: ManageFlitter
Beevolve.com is a social monitoring tool for SMBs, content marketers, analysts, online marketers, and community managers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement ROI, social sentiment, buzz, and more of all posts.
Go here for more info: Beevolve
HowSociable is a simple tool that lets you see brand mentions across various social media properties.
HowSociable.com displays brand viability metrics across more than 30 social sites. It delivers you a “social magnitude” score that lets you know how well you are doing on social media.
More info: HowSociable
Mention is a social monitoring tool for every type of business, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
Go here for more info: Mention
With so many great social media monitoring tools available, it’s easy to forget that free software applications like Google Analytics can help you track posts made from your website to your social sites.
Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on the Facebook platform.
(Facebook – Insight Types)
Facebook Page Insights provides multiple metrics and analytics that can help track the number of active users. You can then use this data to improve your business marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have the most likes, comments, and shares and to learn about the demographics of your audience. You can then use this information to publish targeted content to Facebook users.
More info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly break down of your profile views, followers, tweet impressions, tweets, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter.com – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, revenue, engagement, and watch-time reports.
More info: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. You can get data about your audiences so you can learn what they want more of.
More info: Pinterest Analytics
Other Social Media Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with friends, colleagues and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking for ways to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. If you work with images, sounds, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.
With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
Viralwoot (formerly Pinwoot) is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for searches, hashtags, and keywords. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole is a real-time social media tracking application that lets you track keywords, URLs, and hashtags on Twitter and Instagram. Users can monitor their performance metrics using easy to understand visual reports.
Riffle integrates with 16 Twitter platforms (Twitter.com, Attensity, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find the conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, customers, and prospects.
Tweepi provides different ways to search for users that could be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and if they are interested, they can check your profile and follow you back.
Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in many business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other service you use. You can quickly find out which of your posts, tweets, photos, or videos get the most engagement.
Twitterfall is based in the UK and lets users on Twitter view upcoming trends and patterns posted by other Twitter users.
Wajam gives you search results based on what your friends share above your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
My Top Tweet shows your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using the WordPress content publishing platform to grow your business online, please see other posts we have published on this site.
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