In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, sort, organize and target users according to demographics, their interests, etc.
- Listen in on social conversations online
- Identify key buying signals.
With this information, you can engage in meaningful conversations with potential prospects and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been searching for ways to increase sales with social media, then here are the best social analytics tools and resources for better understanding your audience.
Social Media Monitoring Tools For WordPress
(Discover what consumers are saying about you, your brand, and your competition on social media)
Is there a simple and easy (and free) way to access information about what is new in your niche or industry that will save you time doing research? Yes, there is. It’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is one of the simplest and most useful online tools available for keeping up-to-date with the latest news about all kinds of topics, staying informed about people and companies, and monitoring what is being published online about you and your business. It’s also free.
Google Alerts is not only great for helping you manage your reputation online, but also for automatically receiving information about people, companies, and any topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you would like to learn how to set up Google alerts, see this simple step-by-step tutorial: How To Set Up Google Alerts In Three Simple Steps
Hootsuite
(Hootsuite)
Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here to learn more: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
Go here for more information: Buffer
SocialMetrics
(Social Metrics Social Analytics Plugin For WordPress)
Social Metrics is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article on SocialMetricsPro. Go here to learn more about this useful plugin: SocialMetricsPro WordPress Social Analytics Plugin
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works for any marketing campaign. You can easily schedule post messages, engage with your audiences, manage your social media networks, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful social and marketing features: a powerful visual designer, the ability to spy on your competition, built-in bookmarklet, agency license to manage unlimited social media accounts, and much more.
More information: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.
For more information, go here: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with influencers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
For more details, go here: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Go here for more details: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social monitoring tool for small and medium sized businesses, online marketers, analysts, content marketers, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure conversion, engagement, and sales ROI, buzz, sentiment, etc. of posts from a single platform.
To learn more, go here: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple tool that lets you monitor brand mentions on the social web.
How Sociable displays brand viability metrics across dozens of social media sites and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
For more details, go here: HowSociable.com
Mention
(Mention.com)
Mention helps businesses monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention has developed apps for mobile and desktop users.
To learn more, go here: Mention
Google Analytics
(Google Analytics)
Google Analytics is not only an analytics tool, it can also help you track posts made to your social media sites.
Visit the Hootsuite blog to read a six-step tutorial on how to track your social media links with Google Analytics.
Facebook Insights
(Facebook.com)
Facebook not only lets you add share, follow, and like social plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your site is performing on Facebook’s social networking platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard can be accessed by all the page administrators and can help improve your marketing efforts by allowing you to analyze metrics like post reach, engagement, page likes, etc.
You can use Page Insights to see which of your posts are attracting the most likes, comments, and shares and to learn about the demographics of your audience. You can then use this information to publish targeted content when your ideal audience is on Facebook.
Go here to learn more: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your tweet impressions, profile visits, top tweets, followers, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
Go here for more information: Twitter Analytics
YouTube Analytics
(YouTube)
YouTube Analytics lets you see how your channel is performing on the YouTube platform.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, revenue, watch-time, and engagement reports.
For more information, go here: YouTube Analytics
Pinterest Analytics
(Pinterest Analytics)
Pinterest Analytics helps you explore what Pins and boards people like most, and what they save from your website. With Pin insights, you can use the information to improve the way you pin.
More info: Pinterest Analytics
Additional Social Media-Related Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media services. Keep in mind that new web technologies change. If any of the tools below change, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share these lists with family, colleagues and friends.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.
ViralHeat
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.
Bambuser
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash
BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.
BrandWatch
BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCountCircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.
Conversocial
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Meltwater Icerocket
Meltwater IceRocket is a social search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
GroupHigh
With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.
TailWind
Tailwind is a social media monitoring tool designed specifically for Pinterest users. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
ViralWoot
Viralwoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. ViralWoot lets you view the performance of your pins using the built-in analytics reports.
TweetReach
TweetReach lets you measure the reach of your tweets for hashtags, search queries, and keywords. TweetReach gives you the estimated potential of the tweets for any given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle
Riffle integrates with over a dozen Twitter platforms (Sparkcentral, TweetDeck, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured lets you analyze and understand conversations, competitors, and audiences that matter to you across every social channel.
SocialBakers
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including Twitter, Facebook, GooglePlus and many more.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, customers, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder
Followadder provides automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.
TwitterFall
Twitterfall lets Twitter users access upcoming trends and patterns posted by users.
Wajam
Wajam is a tool that displays search results based on what your friends share on top of your normal search results.
Addict-o-matic
Instantly create a page that displays the latest buzz on any topic of your choice.
Bitly
Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention
SocialMention is a real-time social search engine and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about the benefits of using the WP CMS platform to grow your business online, please see our related posts section below.
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