Tag: Social Media WordPress

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, sort, filter and organize users according to specific demographic criteria, psychographics, etc.
• Monitor and listen to social conversations online
• Identify key buying signals.

This information lets you start meaningful conversations with potential prospects and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for ways to improve your business results using social media, then check out our list of 29 great social media management tools
for businesses and WordPress users.

WordPress Resources - Media Tracking

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a simple and easy (and free) way to know what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the easiest and most useful online tools available for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing online about you and your business. Google Alerts is also free.

Google Alerts is not only only a great social media monitoring tool for helping you manage your reputation online, but also for receiving news about people, brands, companies, and any other topic you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web site, news update, blog post, press release, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.

If you need to learn how to set up alerts with Google, see this simple step-by-step tutorial: Google Alerts – A Simple And Easy Step-By-Step Guide

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social media profiles from an intuitive dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more information, go here: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.

For more information, go here: Buffer

SocialMetrics

(Social Metrics)

Social Metrics is a WordPress plugin that tracks social activity from leading social media networks like Google Plus, Facebook, Twitter, Pinterest, StumbleUpon, LinkedIn, and Digg.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article on Social Metrics Pro. Go here to learn more about this plugin: Social Metrics Pro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketing campaign. You can easily engage with your audiences, manage your social networks, schedule post messages, and measure ROI from one easy-to-use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, Facebook fanpage finder, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and more.

Go here for more details: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

To learn more, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.

Go here for more information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Visit this website to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

To learn more, visit this site: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform for small and medium sized businesses, community managers, online marketers, content marketers, and analysts. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, buzz, sentiment, and more of all posts.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring tool that lets you see how brands and businesses are mentioned on the social web.

How Sociable displays brand viability metrics across 30+ social channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what areas can be improved.

More info: HowSociable.com

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics tool used for tracking and reporting visitor behavior, web traffic, page view duration, bounce rates, etc., it can also monitor your social media campaigns.

Hootsuite has published a useful step-by-step tutorial on how to track social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social media plugins to your website for linking, sharing, and commenting social media plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on Facebook’s social networking platform.

(Facebook – Insight Types)

The Facebook Insights dashboard can help you analyze page metrics like page likes, post reach, engagement, etc. This can help you with your business marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about about your audience. You can then use this information to publish content when your posts are most likely to reach your target audience.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and provides a break down of your followers, tweet impressions, profile visits, tweets, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Visit this site for more information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.

You can see visitor demographics, views, sources of traffic, average video viewing duration, earnings from video playbacks, etc.

Go here to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. You can get information that helps you learn what your audiences want.

More info: Pinterest Analytics

Other Social Media-Related Services And Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related services. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please contact us.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal task lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects brands looking for ways to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io allows you to track your friends and followers on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a creative social media tool. If you work with videos, images, or audio, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring tool for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.

Viralwoot

Viralwoot is a social media marketing platform for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach gives you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media search tracking tool that allows you to track #hashtags, URLs, and keywords on Twitter and Instagram. Analytic metrics are displayed using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Sparkcentral, Shoutlet, Spinklr, etc) and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure, manage and monetize your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, the audiences, and competitors that matter to you across all social channels.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow you back.

Followadder

Followadder provides automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. Learn which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that allows users on Twitter to access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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