In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
- Search, find, sort, filter and organize users according to demographics, their interests and behavior, etc.
- Listen to online social conversations
- Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been looking for cost-effective ways to improve your business results with social media, then check out this list of the best social media management tools
for business owners and WordPress users.
Essential Social Media Tracking Tools For WordPress
(Discover what people are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a free, easy and simple way to find out what is happening in your niche or industry that would save you a massive amount of time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people, brands and companies, and monitor what other people publish online about you and your business.
Google Alerts is not only useful for helping you manage your reputation online, but also for sourcing information about people, companies, or any topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, news update, press release, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this simple tutorial: A Simple Step-By-Step Tutorial On How To Set Up Google Alerts
Hootsuite is a social media management platform that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and Buffer will post it for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
More info: Buffer
SocialMetrics is a plugin for WordPress that tracks social activity from leading social media networks like Facebook, Google Plus, Twitter, StumbleUpon, LinkedIn, Pinterest, and Digg.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article on Social Metrics here: Social Metrics Social Plugin For WordPress
Posting to your Twitter, WordPress, Facebook, and Linkedin accounts can be very time-consuming. To get all these tasks done you usually need to use different plugins, tools, and web applications. Sociocaster lets you do it all from one dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, Facebook fanpage search tool, bulk content import & schedule feature, agency license to manage unlimited social media accounts, and more.
To learn more, go here: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more info: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as profiles of others.
To learn more, visit this site: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
More info: ManageFlitter
Beevolve.com is a social monitoring platform for small and medium sized businesses, community managers, content marketers, analysts, and online marketers. Beevolve allows you to track your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, social buzz, etc. of posts.
More info: Beevolve
HowSociable is a simple social media measuring service that allows you to monitor how your business and brand is mentioned on the social web.
HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media.
For more details, go here: HowSociable.com
Mention can help any type of business monitor the web.
Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention offers apps for mobile and desktop users.
Visit this site to learn more: Mention
Google Analytics is not just a great web analytics application that tracks visitor behaviour, web page view duration, web traffic, where your best site visitors come from, etc., it can also track posts made to your social accounts.
Hootsuite has published a useful step-by-step tutorial on how to track your social media links with Google Analytics on their blog.
Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your campaigns are performing on the Facebook social platform.
Facebook Insights provides multiple metrics and analytics that can help you track when users are on Facebook. You can then use this information to improve your business marketing efforts.
You can use Page Insights to see which of your posts have the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this data to publish more of the type of content that your audience is hungry for.
Go here for more info: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a break down of your profile views, tweet impressions, followers, top tweets, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.
(Twitter.com – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can monitor demographics, traffic sources, views, revenue from playbacks, how many minutes users watch videos, etc.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. You can get data about your audience so you can learn what your customers want.
More info: Pinterest Analytics
Other Social Media Web Applications
New tools and technologies are being launched each year to help businesses take advantage of social media.
Here are some other social media services. Keep in mind that web technologies change. If anything changes in the list below, please let us know.
A task management tool with a social twist. Create professional and personal lists and share your lists with colleagues, friends and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio can be used to track your friends and followers on Twitter and other social networks.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a creative social media tool. If you work with audio, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring application designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the Pinterest network.
ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, your keywords, and searches. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media search tracking service that lets you track keywords, URLs, and #hashtags on Twitter and Instagram. Users can monitor their performance results using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and get insights into the communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, prospects, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.
Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results of what your friends are sharing online above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
My Top Tweet displays your top 10 performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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