In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools, services and applications that allow you to:
- Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
- Listen in on social conversations online
- Identify key consumer buying signals.
This information lets you start meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are searching for ways to improve your business results using social media, then check out our list of more than 25 social media monitoring tools for helping you gain a better understanding of your ideal audience.
Essential Social Media Tracking Tools For WordPress
(Discover what people are saying about you, your business, and your competitors on social media)
Is there a free, simple and easy way to access information about what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing about you and your business online. Google Alerts is also free.
Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for sourcing the latest news about people, companies, or any topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, press release, news update, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert - Three Simple & Easy Steps
Hootsuite is a social management application that lets you manage all of your social activities from an easy to use dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
Go here for more info: Buffer
(Social Metrics Pro Social Analytics Plugin For WordPress)
SocialMetrics is a plugin for WordPress that monitors social activity across many leading social networks like Facebook, Google+, Twitter, LinkedIn, StumbleUpon, Digg, and Pinterest.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
Go here if you want to learn more SocialMetricsPro: SocialMetricsPro WordPress Social Analytics Plugin
Posting to Facebook, Linkedin, WordPress, and Twitter can be time-consuming. To get all these tasks done usually requires different plugins, tools, and applications. With Sociocaster, you can do this all from one single dashboard with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: built-in image-sharing templates, Facebook fanpage search tool, responsive mobile user interface, unlimited social media account management (agency license), and more.
Visit this site to learn more: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as competitor profiles.
To learn more, visit this site: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here to learn more: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
Go here for more information: ManageFlitter
Beevolve.com is a social monitoring tool for small and medium sized businesses, community managers, online marketers, content marketers, and analysts. Beevolve lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, etc. for your posts.
More info: Beevolve
HowSociable is a simple tool that lets you monitor brand mentions on the social web.
How Sociable displays brand viability metrics on more than 35 social channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across social sites, and what aspects of your social marketing campaigns can be improved.
More info: HowSociable
Mention provides social media monitoring for businesses, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
More info: Mention
Google Analytics is not only a web analytics application, it can also help you monitor posts made from your website to your social campaigns.
Facebook not only lets you integrate share, follow, and like social buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on the Facebook social platform.
Facebook Insights can be accessed by any page administrators and can help you with your business marketing efforts by allowing you to analyze page metrics like page likes, post reach, engagement, etc.
You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about your audience demographics. You can then use this information to publish more of the types of posts that your audience is interested in.
More information: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your tweet impressions, followers, tweets, profile visits, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics provides analytics to video publishers.
You can monitor sources of traffic, visitor demographics, views, revenue from playbacks, average video viewing duration, etc.
More info: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can get data about your audience so you can learn what your customers want.
Visit this website for more information: Pinterest Analytics
Additional Social Media Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related tools. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.
A task management tool with a social twist. Create professional and personal lists and share these lists with family, friends and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream to your blog.
BlogDash connects brands looking to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.
BrandWatch lets you tap into the power of social listening about your brand, your market, or your products with pinpoint accuracy.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.
CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio lets you track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
With GroupHigh you can promote your company, clients, or products using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a Pinterest marketing, management, and analytics tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance.
Viralwoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, searches, and keywords. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media search tracking application that lets users track keywords, URLs, and hashtags on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including GooglePlus, Facebook, Twitter and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their customers, social networks, and prospects.
Tweepi provides multiple ways to search for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and if they are interested, they may check your profile and follow back.
Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other service you use. You can quickly know which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall is a UK-based service that lets Twitter users access upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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