Tag: Social Media WordPress

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, segment, organize and target users according to demographics, psychographic indicators, etc.
• Monitor and listen in on online social conversations
• Identify buying signals.

This information will allow you to start a meaningful conversation with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you are searching for smarter ways to improve your business results with social media, then check out this list of the best social media monitoring tools & resources to help you track your social ROI.

Top Social Media Tools That Can Help Grow Your Business Online

(Discover what consumers are saying about you, your business, or your competitors on social media)

Is there a free, easy and simple way to access information about what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what is being said online about you and your business. Google Alerts is also free.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing news about people, companies, or any other topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on setting up Google alerts here: How To Set Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social activities from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a browser extension.

Visit this website to learn more: Buffer

Social Metrics

(SocialMetricsPro Social Analytics Plugin For WordPress)

Social Metrics Pro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

To learn more about SocialMetricsPro, refer to this article: SocialMetricsPro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily engage with audiences, schedule post messages, manage your social networks, and measure ROI from one easy-to-use dashboard.

Sociocaster includes lots of powerful marketing and social features: image-sharing design templates, viral video search tool, responsive mobile user interface, agency license to manage unlimited social accounts, and more.

More information: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

To learn more, visit this site: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

To learn more, visit this site: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring tool for small and medium sized businesses, analysts, community managers, content marketers, and online marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure engagement and sales, buzz, sentiment, etc. for those posts.

Go here for more information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see how brands or businesses are mentioned across different social platforms.

HowSociable displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites, and what areas can be improved.

Go here for more info: HowSociable

Mention

(Mention)

Mention is a social monitoring tool for every kind of business, CEOs, marketers, agencies, etc..

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics tool used for tracking and reporting visitor behaviour, unique web page views, website traffic, identify your website’s best performing content, etc., it can also help you track social media campaigns.

Hootsuite has published a tutorial on tracking social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social media buttons to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook’s social networking platform.

(Facebook Insights)

Facebook Insights can help you analyze metrics like engagement, post reach, page likes, etc. This can help improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a monthly breakdown of your profile views, followers, tweet impressions, tweets, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

For more information, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets video publishers see how their channel is performing on the YouTube platform.

You can monitor traffic sources, visitor demographics, views, average video viewing time, total estimated earning from playbacks, and more.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can use the information to improve the way you pin.

For more details, go here: Pinterest Analytics

Additional Social Media Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional task lists and share these lists with friends, colleagues and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, follow conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.

BrandWatch

accurately tap into the power of social listening about your brand, your products or your market.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with audio, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Icerocket is a social search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the entire Pinterest network.

ViralWoot

ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, keywords, and search queries. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides a number of different ways to search for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow back.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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