Tag: Social Media WordPress

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools that allow you to:

• Search, find, segment, filter and organize users according to specific demographics, their interests, etc.
• Monitor and listen to online social conversations
• Identify key buying signals.

With this information, you can start a meaningful conversation with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you are searching for better ways to improve your business results using social media, then check out our list of the top social management tools & resources for improving social ROI.

Essential Media Tools For Business Owners

(Discover what people are saying about you, your business, and your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to access information about what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the simplest and most useful online tools available for keeping up with news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are saying online about you and your business. Google Alerts is also free.

Google Alerts is not only useful for helping you manage your reputation online, but also for receiving news about people, companies, or any subject you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web site, press release, blog post, news update, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this simple tutorial: How To Set Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.

More information: Buffer

SocialMetrics

(SocialMetricsPro)

SocialMetricsPro is a plugin for WordPress that tracks social activity from many leading social networks like Twitter, Facebook, Google+, Pinterest, StumbleUpon, LinkedIn, and Digg.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

To learn more about Social Metrics, see this article: SocialMetrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social media networks, engage with audiences, schedule messages, and measure ROI from one easy-to-use dashboard.

Sociocaster includes loads of powerful marketing and social features: a powerful visual designer, royalty-free image search tool, responsive mobile UI, agency license to manage unlimited social media accounts, and more.

Go here for more info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.

More information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more details, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Go here for more info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring tool for SMBs, online marketers, analysts, content marketers, and community managers. It allows you to track your brand mentions, schedule and launch social media posts, and measure engagement, sales, and conversion metrics, buzz, sentiment, etc. of posts.

To learn more, visit this website: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media measuring service that lets you see brand mentions on the social web.

How Sociable displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

For more information, go here: HowSociable

Mention

(Mention)

Mention helps any type of business monitor the web.

Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

Go here to learn more: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful, free tools like Google Analytics can help you track your social media campaigns.

Hootsuite has published a great 6-step tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add like, follow, and share social buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on the Facebook platform.

(Facebook – Insight Types)

Facebook Insights provides multiple metrics and analytics that can help better understand how users are engaging with your Page. You can then use this information to improve your business marketing efforts.

You can use Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this information to publish relevant posts when your audience is on Facebook.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweets, profile visits, followers, tweet impressions, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real time, overview, watch-time, earnings, and engagement reports.

To learn more, visit this site: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn what your customers want.

Visit this site to learn more: Pinterest Analytics

Other Social Media Services And Aplications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects brands looking to promote their products and services with bloggers willing to write content designed to bring brands positive media attention.

BrandWatch

BrandWatch lets you tap into the power of social listening about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring tool designed specifically for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results.

Viralwoot

ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view the performance of your boards and pins with built-in analytics reports.

TweetReach

TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole is a real-time social media search tracking tool that lets you track URLs, keywords, and hashtags on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Sparkcentral, Shoutlet, Spinklr, etc) and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in one place.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Google Plus, Twitter, Facebook and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Know which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and allows Twitter users to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results based on what your friends share above your normal search results.

Addictomatic

Addictomatic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WordPress CMS software to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.

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