In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools that allow you to:
- Search, find, sort, filter and organize users according to specific demographics, their interests, etc.
- Monitor and listen in on online social conversations
- Identify buying signals.
This information will let you start meaningful conversations with potential prospects and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you’ve been looking for ways to improve your business results with social media, then check out our list of the top social analytics tools for better understanding your target customers.
Media Tools For Business Owners
(Discover what consumers are saying about you, your brand, and your competitors on social media)
Wouldn’t it be great if there was a free and simple way to access information about what is going on in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being published online about you and your business.
Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for automatically sourcing information about people, brands, companies, and any topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, press release, news update, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: Setting Up A Google Alert – A Tutorial
Hootsuite is a social media management application that lets you manage all of your social media profiles from an intuitive dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a web browser extension.
More info: Buffer
(SocialMetrics WordPress Social Media Analytics Plugin)
Social Metrics is a plugin for WordPress that monitors social signals from leading social media networks like Google Plus, Twitter, Facebook, Digg, StumbleUpon, LinkedIn, and Pinterest.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article about SocialMetrics. For more details about this useful tool, go here: Social Metrics Pro Social Plugin For WordPress
Posting to Linkedin, Twitter, WordPress, and Facebook can be very time-consuming and to get all these tasks done you usually need to use different software, web applications, and plugins. Sociocaster lets you do it all from one single location with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: professional image-sharing design templates, top viral video finder, built-in reply to Facebook comments, unlimited social media account management (agency license), and much more.
To learn more, visit this website: Sociocaster
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.
For more information, go here: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more information, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
More information: ManageFlitter
Beevolve.com is a social media monitoring tool for SMBs, community managers, content marketers, online marketers, and analysts. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, social buzz, etc. of posts from a single platform.
More information: Beevolve
HowSociable is a simple social monitoring service that allows you to see how brands are mentioned across different social properties.
HowSociable.com displays brand viability metrics across 35+ social media channels and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites, and which areas you can improve your marketing on.
Visit this site to learn more: HowSociable
Mention provides media monitoring for businesses, marketers, CEOs, agencies, etc..
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
More info: Mention
With so many great social media monitoring tools available, it’s easy to forget that free tools like Google Analytics can help you track social media activities.
Visit the Hootsuite blog for a simple six-step tutorial on tracking social media links with Google Analytics.
Facebook not only lets you integrate share, like, and follow social media plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your content is performing on the Facebook social platform.
Facebook Page Insights can be accessed by any page administrators and can help you improve your marketing efforts by allowing you to better understand how users are engaging with your Page.
You can use Facebook’s Page Insights to learn about your posts — which have the most likes, shares, and comments and to learn about your about your audience. You can then use this data to publish relevant posts to Facebook users.
For more details, visit this website: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a break down of your top tweets, tweet impressions, profile views, followers, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter – Tweet activity)
More information: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can measure views, demographics, sources of traffic, estimated earnings from playbacks, how long users watch videos, etc.
To learn more, visit this website: YouTube Analytics
Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. You can get information that helps you learn what your audiences want.
To learn more, go here: Pinterest Analytics
Additional Social Media-Related Services & Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related worth knowing about. Keep in mind that new web technologies continually evolve. If any of the tools below change, please contact us.
A task management tool with a social twist. It lets you create professional and personal lists and share these lists with family, friends and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands the positive attention they are searching for.
accurately listen to conversations about your brand, your products or your market.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action and participation.
CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io lets you track your friends and followers on Twitter and other social networks.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make informed business decisions.
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. If you work with images, videos, or audio, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.
Viralwoot is a Pinterest-based social media marketing tool for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view the performance of your pins with the built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for hashtags, keywords, and search queries. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole is a real-time social media search tracking service that lets you track hashtags, URLs, and keywords on Twitter and Instagram. Analytic results are displayed in an easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, find the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their customers, prospects, and social networks.
Tweepi provides a number of different ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and if they are interested, they may check your profile and follow back.
Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Discover which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall allows Twitter users to access upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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