In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools that let you:
- Search, find, segment, organize and target users according to specific demographics, psychographic indicators, etc.
- Monitor online social conversations
- Identify buying signals.
This information will let you start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been searching for ways to increase sales with social media, then check out our list of 29 great social media monitoring tools & resources for helping you gain a better understanding of your target audience.
WordPress And Social Media – Useful Resources For Monitoring Social Indicators
(Discover what consumers are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free and simple way to find out what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are saying online about you and your business. Google Alerts is also free.
Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically sourcing the latest news about people, companies, and any subject you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web page, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this simple step-by-step tutorial: How To Set Up Google Alerts
Hootsuite is a social media management application that lets you manage all of your social media activities from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more details: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.
To learn more, go here: Buffer
(Social Metrics Pro)
SocialMetricsPro is a plugin for WordPress that lets you track social signals from many leading social media networks like Twitter, Google+, Facebook, Pinterest, StumbleUpon, LinkedIn, and Digg.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article on SocialMetrics. Go here to learn more: Social Metrics
Sociocaster is easy to use and works in any business marketing campaign. You can easily engage your audiences, manage your social networks, schedule messages, and measure ROI from one easy-to-use dashboard.
Sociocaster includes powerful marketing and social features: a powerful visual designer, the ability to spy on your competition, coupon marketing tool, agency license to manage unlimited social media accounts, and much more.
To learn more, visit this site: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
For more details, go here: SproutSocial
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.
Go here for more details: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with anyone, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
For more information, go here: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
Go here for more info: ManageFlitter
Beevolve.com is a social monitoring platform for SMBs, content marketers, analysts, online marketers, and community managers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, social buzz, etc. of all posts from a single platform.
More information: Beevolve
HowSociable is a simple social monitoring service that allows you to see how business and brands are mentioned across various social media properties.
How Sociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across social media sites.
Go here for more information: HowSociable
Mention can help any type of business monitor the web.
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.
More information: Mention
Google Analytics is not just an analytics application used for tracking and reporting visitor behaviour, unique web page views, web traffic, which keywords prospects are searching for, etc., it can also monitor social media campaign links.
Visit the Hootsuite blog for a great tutorial on how to track social media links with Google Analytics.
Facebook not only lets you add social buttons to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your content is performing on Facebook.
The Facebook Page Insights dashboard allows you to analyze page metrics like engagement, page likes, post reach, etc. to help improve your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have attracted the most shares, comments, and likes and to learn about about your audience. You can then use this information to create more of the type of content that your audience is interested in.
More info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your followers, profile visits, tweet impressions, tweets, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, engagement, revenue, and watch-time reports.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.
To learn more, visit this website: Pinterest Analytics
Other Social Media-Related Services & Aplications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related services. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please contact us.
Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share these lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.
BlogDash links brands looking for ways to promote their services and products with bloggers willing to write content designed to bring brands the positive attention they are searching for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.
CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.
Disqus is a free service that connects people online through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with videos, audio, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Meltwater IceRocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a Pinterest marketing, analytics, and management tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure the reach of your tweets for searches, hashtags, and selected keywords. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides easy social media analytics for all of your data in a single place.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, social networks, and prospects.
Tweepi provides different ways of searching for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.
Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.
Twitterfall is based in the UK and allows Twitter users to view upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results of what your friends are sharing online above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
My Top Tweet shows your top 10 performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WP CMS platform to grow your business online, please see our related posts section below.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)