In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, segment, filter and organize users according to specific demographics, their interests and behavior, etc.
- Monitor online social conversations
- Identify key consumer buying signals.
This information will allow you to start meaningful conversations with consumers and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you’ve been searching for smarter ways to improve your business results with social media, then here are dozens of social media management tools and resources.
Essential Social Media Measurement Resources For WordPress Users
(Discover what consumers are saying about you, your brand, and your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to access information about what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people and companies, and track what is being written online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for automatically receiving the latest news about people, companies, and any other subject you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, press release, news update, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this tutorial: A Simple Step-By-Step Tutorial On How To Set Up A Google Alert
Hootsuite
(Hootsuite.com)
Hootsuite is a social media management platform that lets you manage all of your social profiles from an intuitive dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, visit this site: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
Go here for more information: Buffer
SocialMetrics
(Social Metrics Pro Social Plugin For WordPress)
SocialMetrics is a plugin for WordPress that tracks social signals from many leading social networks like GooglePlus, Twitter, Facebook, Digg, StumbleUpon, LinkedIn, and Pinterest.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
If you want to learn more about Social Metrics, refer to this article: Social Metrics Pro Social Analytics Plugin For WordPress
Sociocaster
(Sociocaster)
Posting to your WordPress, Facebook, Twitter, and Linkedin accounts is time-consuming. To get all of these tasks done you usually need to use different applications, plugins, and software. Sociocaster lets you do it all from one single location with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, royalty-free picture search tool, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and much more.
Go here for more info: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.
To learn more, visit this site: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.
To learn more, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social media monitoring platform for SMBs, content marketers, online marketers, community managers, and analysts. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure engagement and sales, social sentiment, buzz, etc. of all your posts.
Go here for more details: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social media measuring service that lets you see brand mentions across different social media properties.
HowSociable.com displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social media sites.
Go here for more details: HowSociable.com
Mention
(Mention.com)
Mention provides media monitoring for businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them on blogs, news sites, websites, YouTube, Twitter, and Facebook in real time.
Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
For more details, go here: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help track social campaigns.
Hootsuite has published a six-step guide on how to track your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook)
Facebook not only lets you add social plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your content is performing on Facebook’s social platform.
(Facebook Insights)
Facebook Insights can be accessed by all the page administrators and can help you with your marketing efforts by allowing you to see when your target audience is on Facebook.
You can use Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about your about your audience. You can then use this information to publish content when your posts are most likely to reach more targeted people.
Go here for more details: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your content is performing and gives you a breakdown of your followers, profile views, tweets, tweet impressions, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, watch-time, engagement, and revenue reports.
For more details, go here: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the data to improve the way you pin.
Go here for more information: Pinterest Analytics
Additional Social Media-Related Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related worth knowing about. Keep in mind that web technologies are continually evolving. If any of the tools below change, please contact us.
Wunderlist
A task management tool with a social twist. Create professional and personal task lists and share these lists with family, friends and colleagues.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.
ViralHeat
Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Bambuser
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.
BlogDash
BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.
BrandWatch
BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action.
CircleCount
CircleCountCircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io
Contaxio lets you track your followers and friends on Twitter and other social networks.
Conversocial
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.
SocialStudio
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.
Disqus
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a creative social media tool. If you work with sounds, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater Icerocket
Meltwater IceRocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a Pinterest marketing, management, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the entire Pinterest network.
ViralWoot
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach
TweetReach lets you measure how well your tweets, keywords, search queries, and hashtags are doing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic results are presented in an easy to understand visual reports.
Riffle
Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the communities that matter most to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their prospects, customers, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in many relevant business categories or search your geographical area.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Learn which of your tweets, posts, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall is based in the UK and allows Twitter users to access upcoming trends and patterns posted by users.
Wajam
Wajam is a tool that displays search results of what your friends are sharing above your normal search results.
Addictomatic
Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
My Top Tweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention
SocialMention is a real-time social search engine and analysis platform.
Twazzup
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials we have published here on WPCompendium.org.
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