Tag: Social Media WordPress

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to specific demographic criteria, psychographic indicators, etc.
• Monitor social conversations online
• Identify key buying signals.

This information will allow you to start a meaningful conversation with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for ways to increase sales using social media, then here are the best social management tools that will improve user engagement.

WordPress Social Media Tracking – Resources

(Discover what consumers are saying about you, your brand, and your competition on social media)

Is there a free, easy and simple way to know what is new in your niche or industry that can save you a massive amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people, brands and companies, and track what other people are posting about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically receiving the latest news about people, brands, companies, and any other subject you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, news update, blog post, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on setting up alerts with Google here: A Quick Step-By-Step Guide On How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app.

For more information, go here: Buffer

Social Metrics

(Social Metrics Social Analytics Plugin For WordPress)

SocialMetricsPro is a plugin for WordPress that lets you track Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article about SocialMetrics. Learn more go here: SocialMetrics Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, schedule post messages, engage your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: image-sharing design templates, the ability to spy on your competitors, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and much more.

Go here for more details: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as competitor profiles.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

To learn more, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring tool for SMBs, community managers, online marketers, content marketers, and analysts. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, buzz, social sentiment, etc. of posts from a single platform.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor brand mentions across different social media properties.

HowSociable displays brand viability metrics across 30+ social media sites. It gives you a “social magnitude” score that lets you know how well you are doing on those social sites.

For more details, go here: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

More information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics application, it can also help you monitor social media campaign links.

Hootsuite has published a step-by-step guide on tracking social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate follow, like, and share social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook’s social networking platform.

(Facebook Insights)

Facebook Page Insights can help track active users on your page. This helps you with your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about your the demographics of your audience. You can then use this data to publish targeted content when your audience is on Facebook.

Go here to learn more: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a breakdown of your tweets, tweet impressions, followers, profile visits, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real time, overview, engagement, earnings, and watch-time reports.

Go here to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audience and learn what they want more of.

More info: Pinterest Analytics

Additional Social Media-Related Applications

New tools and technologies are being launched each year to help businesses make sense of social media.

Here are some other social media services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a Google Plus education tool. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that connects people online through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Icerocket

Meltwater IceRocket is a social search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the Pinterest network.

ViralWoot

Viralwoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Twitter, Google+, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides multiple ways to search for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users can check your profile and follow you back.

Followadder

Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. You can quickly discover which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by users.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials and articles we have published on this site.

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