In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, segment, filter and organize users according to demographics, their interests and behavior, etc.
- Listen to online social conversations
- Identify key buying signals.
With this information, you can start meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you’ve been looking for ways to increase sales using social media, then here are more than 25 social media monitoring tools and resources.
29 Social Media Tracking Resources For WordPress Users
(Discover what consumers are saying about you, your business, and your competition on social media)
Is there a free and simple way to access information about what is going on in your industry or niche that will save you time doing research? Yes, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what is being written online about you and your business. Google Alerts is also free.
Google Alerts is not only great for helping you manage your reputation online, but also for automatically receiving the latest news about people, brands, companies, and any other topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, press release, blog post, news update, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert - 3 Easy Steps
Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will post it for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
For more details, visit this site: Buffer
SocialMetricsPro is a plugin for WordPress that lets you track social activity from many leading social networks like Facebook, Google+, Twitter, LinkedIn, Digg, StumbleUpon, and Pinterest.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article on Social Metrics Pro. Go here to learn more about this useful tool: SocialMetricsPro WordPress Social Media Analytics Plugin
(Sociocaster – Social media management for internet marketers)
Posting to your Facebook, Linkedin, Twitter, and WordPress accounts can be time-consuming and to get all of these tasks done you usually need to use different web applications, plugins, or software. With Sociocaster, you can do this all from one single location.
Sociocaster includes lots of powerful marketing and social features: pre-made image-sharing designs, viral video finder, responsive mobile UI, unlimited social media account management (agency license), and more.
More info: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
To learn more, visit this site: SproutSocial
SocialReport is an all-in-one social media management tool that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as profiles of others.
More info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with anyone, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
For more details, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
For more details, go here: ManageFlitter
Beevolve is a social monitoring platform for small and medium sized businesses, analysts, online marketers, community managers, and content marketers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure engagement, sales, and conversion metrics, sentiment, buzz, and more for your posts.
More information: Beevolve
HowSociable is a simple social media monitoring tool that allows you to see how your brand is mentioned across various social media properties.
HowSociable.com displays brand viability metrics on more than 30 social channels. It delivers you a “social magnitude” score that lets you know how well you are doing on social media.
For more details, go here: HowSociable.com
Mention is a social media monitoring tool for every kind of business, marketers, CEOs, agencies, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
More information: Mention
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help monitor your social media campaigns.
Visit the Hootsuite blog for a useful 6-step guide on how to track social media links with Google Analytics.
Facebook not only lets you add like, follow, and share social plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook.
Facebook Page Insights can help track active users on your page. This helps improve your business marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have attracted the most likes, comments, and shares and to learn about your about your audience. You can then use this information to publish relevant posts to Facebook users.
More information: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a monthly break down of your tweets, tweet impressions, followers, profile visits, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
To learn more, visit this website: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can track demographics, views, traffic sources, average video viewing duration, estimated earnings from playbacks, etc.
Visit this site to learn more: YouTube Analytics
Pinterest Analytics lets you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. You can get information that helps you learn who your audience is and what they want.
More info: Pinterest Analytics
Additional Social Media Services And Web Applications
Many new tools and technologies are being launched each year to help businesses take advantage of social media.
The list below contains a number of other social media-related services. Keep in mind that web technologies are continually evolving. If any of the tools below change, please let us know.
A task management tool with a social twist. Create professional and personal to-do lists and share these lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream to your blog.
BlogDash connects brands searching for ways to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are searching for.
accurately tap into the power of social listening about your brand, your products or your market.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio lets you track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you capture conversations from the social web.
Tailwind is a social media monitoring tool for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the entire Pinterest network.
ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for search queries, chosen keywords, and hashtags. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media search tracking application that lets users track hashtags, keywords, and URLs on Twitter and Instagram. Analytics are presented using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the audiences that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, customers, and social networks.
Tweepi provides a number of different ways to search for users that might be interested in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow you back.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in many business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall lets users on Twitter access upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.
Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet shows your top 10 performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published on this site.
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