In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools that allow you to:
- Search, find, sort, filter and organize users according to specific demographic criteria, psychographics, etc.
- Listen in on social conversations online
- Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with prospects and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been looking for cost-effective ways to improve your business results using social media, then here are the top social analytics tools & resources for better understanding your ideal customers.
Great Social Media Resources For Business Owners
(Discover what people are saying about you, your brand, and your competitors on social media)
Is there a simple and easy (and free) way to know what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being written online about you and your business. Google Alerts is also free.
Google Alerts is not only useful for helping you manage your reputation online, but also for sourcing the latest news about people, companies, and any topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you would like to learn how to set up alerts with Google, see this simple step-by-step tutorial: How To Set Up Google Alerts
Hootsuite is a social media management application that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will post it for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
To learn more, visit this site: Buffer
(Social Metrics WordPress Social Analytics Plugin)
Social Metrics Pro is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
Go here for a detailed article on Social Metrics: SocialMetricsPro Social Analytics Plugin For WordPress
Posting to your WordPress, Linkedin, Facebook, and Twitter accounts is time-consuming. To get all of these tasks done you usually need to use different tools, web apps, or plugins. With Sociocaster, you can do this all from one dashboard with just a few clicks.
Sociocaster includes powerful marketing and social features: a powerful visual designer, the ability to spy on your competition, responsive mobile UI, agency license to manage unlimited social media accounts, and more.
More information: Sociocaster
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
To learn more, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here for more details: Followerwonk
ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
For more information, visit this website: ManageFlitter
Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, content marketers, online marketers, analysts, and community managers. It allows you to track your brand mentions, schedule and launch social media posts, and measure sales and engagement, buzz, sentiment, etc. of all posts from one platform.
Visit this website to learn more: Beevolve
HowSociable is a simple tool that allows you to monitor how brands and businesses are mentioned on the social web.
HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media, and which channels can be improved.
Visit this website to learn more: HowSociable.com
Mention is a social monitoring tool for all kinds of businesses, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them on blogs, news, websites, YouTube, Twitter, and Facebook in real time.
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention is cross-device compatible.
Go here to learn more: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful and free tools like Google Analytics can help you track posts made to your social accounts.
Facebook not only lets you integrate share, like, and follow social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s social networking platform.
(Facebook.com – Insights)
Facebook Page Insights can be accessed by any page administrators and can help you improve your marketing efforts by allowing you to analyze page metrics like post reach, engagement, page likes, etc.
You can use Facebook’s Page Insights to learn about your posts — which have the most shares, likes, and comments and to learn about user demographics. You can then use this information to publish relevant posts to Facebook users.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a break down of your followers, tweet impressions, profile views, tweets, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter Analytics – Tweet activity)
More info: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can see demographics, views, traffic sources, average video viewing time, earnings from playbacks, and more.
Go here to learn more: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get information that helps you learn who your audience is and what they want.
For more details, visit this website: Pinterest Analytics
Additional Social Media Web Applications
Many new tools and technologies are being launched each year to help businesses take advantage of social media.
Here are some other social media-related applications. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with colleagues, friends and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Meltwater IceRocket is a social search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a Pinterest marketing, analytics, and management tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across Pinterest.
Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, hashtags, keywords, and search queries are doing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented in an easy to understand visual reports.
Riffle integrates with every Twitter platform (Sparkcentral, Spredfast, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Facebook, GooglePlus, Twitter and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. You can quickly discover which of your posts, tweets, videos or photos get the most engagement.
Twitterfall is a UK-based service that lets users on Twitter access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that displays search results based on what your friends share above your normal search results.
Instantly create a page with the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
My Top Tweet shows your best performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about using the WordPress software to grow your business online, please see other tutorials and articles we have published on this site.
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