In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that allow you to:
- Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
- Monitor and listen to social conversations online
- Identify consumer buying signals.
With this information, you can start meaningful conversations with prospects online and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been looking for ways to improve your business results using social media, then check out our list of 30 social monitoring tools
for WordPress users.
Media Measurement Tools That Can Help Grow Your Business Online
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a simple and easy (and free) way to find out what is happening in your industry or niche that could save you time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being said online about you and your business. Google Alerts is also free.
Google Alerts is not only useful for managing your reputation online, but also for receiving news about people, brands, companies, and any other subject you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, blog post, press release, news update, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this step-by-step tutorial: Setting Up Google Alerts – A Simple Step-By-Step Guide
Hootsuite is a social media management platform that lets you manage all of your social profiles from an easy to use dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here to learn more: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
To learn more, visit this website: Buffer
Social Metrics is a plugin for WordPress that tracks social signals from many leading social media networks like Twitter, Google Plus, Facebook, LinkedIn, Pinterest, Digg, and StumbleUpon.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article on Social Metrics here: SocialMetrics
Posting to your Twitter, Facebook, WordPress, and Linkedin accounts is time-consuming. To get all of these tasks done you usually need to use different plugins, web apps, and software. With Sociocaster, you can do this all from one dashboard with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, royalty-free image search tool, video marketing tool, agency license to manage unlimited social media accounts, and more.
Visit this website to learn more: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
Go here to learn more: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.
Go here for more info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more information, go here: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
More info: ManageFlitter
Beevolve is a social media monitoring tool designed for SMBs, online marketers, community managers, content marketers, and analysts. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, etc. of all your posts.
Go here for more details: Beevolve
HowSociable is a simple tool that allows you to see brand mentions on the social web.
HowSociable displays brand viability metrics across 35+ social sites and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your social marketing strategy can be improved.
For more details, go here: HowSociable
Mention is a social monitoring tool for businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them on news sites, websites, blogs, Facebook, YouTube, and Twitter.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
To learn more, visit this website: Mention
With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you monitor social activities.
Hootsuite has published a 6-step guide on how to track your social media links with Google Analytics on their blog.
Facebook not only lets you integrate follow, share, and like social media plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook’s social platform.
(Facebook – Insight Types)
Facebook Page Insights lets you analyze metrics like post reach, page likes, engagement, etc. to help you improve your business marketing efforts.
You can use Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about audience demographics. You can then use this information to publish relevant posts when your audience is on Facebook.
Go here to learn more: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a break down of your profile visits, tweet impressions, followers, tweets, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, watch-time, engagement, and earnings reports.
More info: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what they want more of.
Go here for more details: Pinterest Analytics
Other Social Media Web Applications
Many new tools and technologies are being developed each year to help businesses make sense of social media.
The list below contains a number of other social media worth knowing about. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with colleagues, friends and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.
BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing social.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio monitors your friends and followers on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a collaboration app for creatives. If you work with images, sounds, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.
With GroupHigh you can promote your products, clients, or company using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a Pinterest marketing, management, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.
Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand competitors, conversations, and audiences that matter to you across all social channels.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, prospects, and customers.
Tweepi provides a number of different ways to search for users that might have an interest in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.
Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall is a UK-based website that lets Twitter users access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam gives you search results based on what your friends share on top of your normal search results.
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet shows your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using the WP website management platform to grow your business online, please see our related posts section below.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)