This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
Search, find, sort, organize and target users according to demographic criteria, their interests and behavior, etc.
Monitor and listen in on online social conversations
Identify buying signals.
With this information, you can start a meaningful conversation with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are looking for better ways to improve your business results with social media, then here are the top social analytics tools and resources.
WordPress And Social Media Tracking
(Discover what people are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a simple and easy way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are publishing online about you and your business. It’s also free.
Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for sourcing information about people, companies, or any other topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web site, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
Hootsuite is a social management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will post it for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.
SocialMetrics is a WordPress plugin that tracks social signals across many leading social media networks like Twitter, Facebook, GooglePlus, Pinterest, StumbleUpon, LinkedIn, and Digg.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
We have written a detailed article about SocialMetrics. Go here to learn more: Social Metrics Pro
(Sociocaster – Social media management for internet marketers)
Sociocaster is easy to use and works in any marketing campaign. You can easily schedule messages, manage your social networks, engage your audiences, and measure ROI from one easy to use dashboard.
Sociocaster includes loads of powerful social and marketing features: built-in image-sharing design templates, viral video finder and posting tool, built-in likes, comments, favorites, and retweets tool, agency license to manage unlimited social accounts, and much more.
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
Beevolve.com is a social monitoring platform designed for small and medium sized businesses, online marketers, content marketers, community managers, and analysts. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, buzz, sentiment, and more of all your posts.
HowSociable is a simple tool that lets you see how your brand is mentioned across different social properties.
How Sociable displays brand viability metrics across more than 30 social media channels and gives you a “social magnitude” score that lets you know how well you are doing across social sites.
Mention is a social monitoring tool for every type of business, agencies, CEOs, marketers, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.
Google Analytics is not only a web analytics tool used for tracking web traffic, page views, visitor behavior, which website links attract the most clicks, etc., it can also help you track posts made to your social media accounts.
Hootsuitehas published a simple tutorial that shows you how to track your social media links with Google Analytics here.
Facebook not only lets you integrate follow, like, and share social media plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s social networking platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard can help you track when your target audience is on Facebook. This can help improve your marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about your the demographics of your audience. You can then use this data to publish relevant posts to Facebook users.
Twitter Analytics let you see how your tweets are performing and provides a break down of your tweet impressions, top tweets, profile visits, followers, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. You can get information that helps you learn what your customers want.
Many new tools and technologies are being developed each year to help businesses make sense of social media.
The list below contains a number of other social media tools. Keep in mind that new web technologies change. If anything changes in the list below, please contact us.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share these lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, monitor conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream to your blog.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with sounds, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
Tailwind is a social media monitoring tool for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.
Viralwoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media tracking service that lets you track keywords, hashtags, and URLs on Twitter and Instagram. Analytics are displayed to users using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform (Mention, Spredfast, Spinklr, etc) and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their prospects, social networks, and customers.
Tweepi provides a number of different ways of searching for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.
Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. Learn which of your tweets, posts, videos or photos get the most engagement in seconds.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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