In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools, services and applications that let you:
- Search, find, segment, organize and target users according to demographics, their interests, etc.
- Listen to online social conversations
- Identify key consumer buying signals.
With this information, you can start meaningful conversations with prospects and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you are searching for ways to increase sales with social media, then here are 25+ social media management tools for measuring your social ROI.
Social Media Tracking Tools For WordPress
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to know what is going on in your industry or niche that would save you time doing research? Well, there is, and it’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up with news about all kinds of topics, staying informed about people and companies, and tracking what is being said about you and your business online.
Google Alerts is not only great for helping you manage your reputation online, but also for gathering information about people, brands, companies, and any topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web page, press release, blog post, news update, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this simple step-by-step tutorial: How To Set Up A Google Alert
Hootsuite
(Hootsuite.com)
Hootsuite is a social management application that lets you manage all of your social activities from an intuitive dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will post the content for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
To learn more, go here: Buffer
Social Metrics
(SocialMetricsPro)
SocialMetricsPro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article about Social Metrics Pro here: Social Metrics
Sociocaster
(Sociocaster)
Posting to Facebook, Twitter, WordPress, and Linkedin can be very time-consuming and to get all these tasks done usually requires using different software, web apps, and plugins. With Sociocaster, you can do this all from one single dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, royalty-free image finder, bulk content importing & scheduling, unlimited social account management (agency license), and more.
More information: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as profiles of others.
Go here for more info: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here for more details: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
Go here for more information: ManageFlitter
Beevolve
(Beevolve)
Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, community managers, content marketers, online marketers, and analysts. It allows you to track your brand mentions, schedule and launch social media posts, and measure sales, conversion, and engagement ROI, buzz, sentiment, etc. of posts.
More info: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple tool that allows you to monitor brand mentions across different social platforms.
How Sociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media.
Go here to learn more: HowSociable.com
Mention
(Mention)
Mention can help any type of business monitor the web.
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.
Go here for more info: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help track posts made to your social media sites.
Hootsuite has published a great six-step guide on how to track social media links with Google Analytics here.
Facebook Insights
(Facebook Insights)
Facebook not only lets you add social media buttons to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook.
(Facebook Insights)
The Facebook Page Insights dashboard can help you analyze metrics like engagement, page likes, post reach, etc. This can help you with your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about about your audience. You can then use this data to publish targeted content to Facebook users.
More information: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your profile views, tweet impressions, followers, top tweets, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter.com – Tweet activity)
Go here for more information: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.
You can monitor demographics, traffic sources, views, average video viewing time, revenue from playbacks, etc.
For more information, go here: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. You can get information that helps you learn what your audiences want.
More information: Pinterest Analytics
Other Social Media-Related Applications
Many new tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media-related tools and services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know.
Wunderlist
A task management tool with a social twist. Create professional and personal to-do lists and share your lists with colleagues, friends and family.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
ViralHeat
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, publish and schedule updates, and deliver presentation-ready reports.
Bambuser
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.
BlogDash
BlogDash connects brands looking to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount
CircleCountCircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io
Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial
Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a creative social media tool. If you work with audio, images, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Icerocket
Meltwater IceRocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.
ViralWoot
ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
TweetReach
TweetReach allows you to measure the reach of your tweets for keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the communities that matter to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. You can quickly find out which of your tweets, posts, photos, or videos get the most engagement.
TwitterFall
Twitterfall is based in the UK and lets users on Twitter view upcoming trends and patterns posted by other Twitter users.
Wajam
Wajam is a tool that displays search results based on what your friends share above your normal search results.
Addictomatic
Instantly create a page that displays the latest buzz on any topic.
Bitly
Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.
MyTopTweet
My Top Tweet is a simple social monitoring tool that shows your top 10 performing tweets.
SocialMention
SocialMention is a real-time social search and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope you have found this information useful. To learn more about the benefits of using the WP platform to grow your business online, please see other tutorials and articles we have published on this site.
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