In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, segment, organize and target users according to specific demographic criteria, psychographics, etc.
- Monitor and listen in on social conversations online
- Identify buying signals.
This information will let you engage in meaningful conversations with buyers and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for ways to improve your business results with social media, then here are more than 25 cost-effective social media analytics tools & resources for improving social media marketing ROI.
WordPress And Social Media Measurement
(Discover what consumers are saying about you, your business, or your competitors on social media)
Is there a simple and easy way to find out what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people and companies, and monitor what other people are posting about you and your business online.
Google Alerts is not only great for helping you manage your reputation online, but also for sourcing the latest news about people, companies, or any subject you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web site, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: A Simple And Easy Guide On Setting Up A Google Alert
Hootsuite
(Hootsuite)
Hootsuite is a social management application that lets you manage all of your social media activities from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this website to learn more: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
Go here for more information: Buffer
Social Metrics
(SocialMetricsPro WordPress Social Media Analytics Plugin)
Social Metrics is a plugin for WordPress that tracks social activity across many leading social networks like Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and StumbleUpon.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
To learn more about SocialMetrics, see this article: SocialMetrics WordPress Social Analytics Plugin
Sociocaster
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily engage your audiences, schedule messages, manage your social networks, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful marketing and social features: built-in image-sharing templates, Facebook fanpage search tool, responsive mobile UI, unlimited social media account management (agency license), and much more.
More info: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as profiles of others.
Go here for more information: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
To learn more, go here: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
For more information, go here: ManageFlitter
Beevolve
(Beevolve)
Beevolve is a social monitoring platform for small and medium sized businesses, online marketers, analysts, community managers, and content marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure engagement, conversion, and sales ROI, sentiment, social buzz, and more of posts from a single platform.
Go here to learn more: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple social monitoring service that allows you to monitor brand mentions across different social media properties.
HowSociable displays brand viability metrics on 36 social channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
To learn more, go here: HowSociable
Mention
(Mention.com)
Mention provides social media monitoring for every type of business, agencies, CEOs, marketers, etc..
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (sharing alerts and assigning mentions to other team members), and is cross-device compatible.
Go here for more info: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can help monitor posts made from your WP blog to your social sites.
Visit the Hootsuite blog for a great tutorial on tracking social media links with Google Analytics.
Facebook Insights
(Facebook)
Facebook not only lets you add like, share, and follow social media plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your campaigns are performing on Facebook.
(Facebook Insights)
Facebook Insights can track the number of active users on your page. This helps you improve your business marketing efforts.
You can use Page Insights to learn about your posts — which have attracted the most comments, shares, and likes and to learn about audience demographics. You can then use this data to publish more of the types of posts that your audience is interested in.
More information: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your top tweets, profile views, tweet impressions, followers, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter – Tweet activity)
Go here for more information: Twitter Analytics
YouTube Analytics
(YouTube)
YouTube Analytics provides analytics to video publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, realtime, engagement, revenue, and watch-time reports.
More info: YouTube Analytics
Pinterest Analytics
(Pinterest Analytics)
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can get information that helps you learn what your audiences want.
More info: Pinterest Analytics
Other Social Media-Related Services & Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media services. Keep in mind that new web technologies change. If anything changes in the list below, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share these lists with family, friends and colleagues.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.
ViralHeat
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, follow conversations, publish and schedule updates, and deliver presentation-ready reports.
Bambuser
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.
BlogDash
BlogDash connects brands searching for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCount is a Google+ education resource. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io
Contax.io tracks your friends and followers on Twitter and provides detail that helps you choose when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make informed business decisions.
Disqus
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime
Everytime is a collaboration app for creatives. If you work with sounds, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Icerocket
Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre lets you access user-generated content (UGC) from the social web.
TailWind
Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.
ViralWoot
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach
TweetReach lets you measure the reach of your tweets for hashtags, keywords, and search queries. TweetReach gives you the estimated potential of the tweets for your given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with 16 Twitter platforms (Twitter.com, Shoutlet, Twilert, etc) and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow lets you find a targeted audience, measure and manage your social media presence.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured lets you analyze and understand the audiences, competitors, and conversations that matter to you across every social channel.
SocialBakers
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, listen into the conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, social networks, and customers.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder
Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in hundreds of relevant business categories or search your geographical area.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Discover which of your tweets, posts, videos or photos get the most engagement in seconds.
TwitterFall
Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam
Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.
Addict-o-matic
Addictomatic lets you instantly create a page that displays the latest buzz on any topic.
Bitly
Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
MyTopTweet
MyTopTweet is a simple social monitoring tool that displays your top performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about the benefits of using the WP website publishing software to grow your business online, please see our related posts section below.
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