In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to specific demographics, psychographics, etc.
- Listen in on online social conversations
- Identify key buying signals.
This information will let you start meaningful conversations with potential buyers and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you’ve been looking for better ways to improve your business results using social media, then here are 29 social media analytics tools and resources that can help improve social marketing.
WordPress And Social Media – Useful Resources For Monitoring Social Activities
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, easy and simple way to know what is new in your niche or industry that could save you time doing research? Well, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people and companies, and track what other people are posting online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for sourcing information about people, brands, companies, or any topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, press release, blog post, news update, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to set up Google alerts here: A Quick & Easy Step-By-Step Tutorial On Setting Up Google Alerts
Hootsuite is a social management platform that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post it for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app.
For more information, go here: Buffer
SocialMetricsPro is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a comprehensive article on Social Metrics Pro. For more info, see this article: SocialMetrics
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily engage with audiences, manage your social media networks, schedule messages, and measure ROI from one easy to use dashboard.
Sociocaster includes powerful social and marketing features: a powerful visual designer, the ability to spy on your competitors, bulk content importing & scheduling, agency license to manage unlimited social accounts, and more.
For more information, go here: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.
For more details, go here: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here to learn more: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Go here to learn more: ManageFlitter
Beevolve is a social media monitoring tool for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure engagement, sales, and conversion ROI, social sentiment, buzz, etc. of all your posts.
More info: Beevolve
HowSociable is a simple social measuring service that allows you to see how business or brands are mentioned across various social platforms.
HowSociable displays brand viability metrics on more than 35 social channels and gives you a “social magnitude” score that lets you know how well you are doing across those social media sites.
Go here for more info: HowSociable.com
Mention is a social media monitoring tool for every type of business, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them on news, blogs, websites, Twitter, YouTube, and Facebook.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.
For more details, visit this site: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful software tools like Google Analytics can also help monitor your social campaign links.
Visit the Hootsuite blog to view a useful six-step tutorial on how to track social media links with Google Analytics.
Facebook not only lets you add share, like, and follow social buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your content is performing on Facebook’s social platform.
(Facebook.com – Insights)
The Facebook Insights dashboard can help you analyze page metrics like post reach, page likes, engagement, etc. This helps you with your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have attracted the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach your target audience.
Go here for more details: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweets, tweet impressions, followers, profile visits, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter.com – Tweet activity)
More info: Twitter Analytics
YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.
You can monitor sources of traffic, viewer demographics, views, how many minutes users watch videos, estimated revenue from video playbacks, and more.
More info: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get information that helps you learn what your audiences want.
To learn more, go here: Pinterest Analytics
Additional Social Media-Related Services & Web Applications
Many new tools and technologies are being developed each year to help businesses take advantage of social media.
The list below contains a number of other social media services. Keep in mind that web technologies change. If anything changes in the list below, please let us know.
A task management tool with a social twist. It lets you create professional and personal lists and share these lists with colleagues, family and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.
CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio monitors your friends and followers on Twitter and provides detail that helps you choose when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a social media monitoring tool for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
ViralWoot is a Pinterest-based social media marketing tool for small and medium-sized businesses. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.
TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole is a real-time social media search monitoring service that lets you track keywords, URLs, and #hashtags on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure, manage and maximize your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides easy social media analytics for all of your data in a single place.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, listen into the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their customers, prospects, and social networks.
Tweepi provides a number of different ways of searching for users that could have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow back.
Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall lets Twitter users access upcoming trends and patterns posted by other Twitter users.
Wajam gives you search results based on what your friends share above your normal search results.
Instantly create a page with the latest buzz on any chosen topic.
Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.
MyTopTweet shows your top performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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