In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools that let you:
- Search, find, segment, organize and target users according to demographics, psychographic indicators, etc.
- Monitor and listen in on social conversations online
- Identify key consumer buying signals.
This information will allow you to start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for smarter ways to improve your business results with social media, then check out our list of dozens of social media monitoring tools & resources for helping you gain a better understanding of your customers.
Social Media Monitoring Resources For WordPress Users
(Discover what consumers are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to find out what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up with news and information about all kinds of topics, staying informed about people and companies, and monitoring what is being written about you and your business online.
Google Alerts is not only useful for helping you manage your reputation online, but also for sourcing information about people, companies, and any subject you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, blog post, press release, news update, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
If you need to learn how to set up Google alerts, see this simple tutorial: How To Set Up Google Alerts – A Simple & Easy Step-By-Step Tutorial
Hootsuite
(Hootsuite)
Hootsuite is a social management platform that lets you manage all of your social profiles from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
For more information, go here: Buffer
Social Metrics
(SocialMetrics)
Social Metrics Pro is a WordPress plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article on SocialMetrics. For more details about this useful tool, go here: Social Metrics WordPress Social Analytics Plugin
Sociocaster
(Sociocaster – Social media management for internet marketers)
Posting to your WordPress, Facebook, Linkedin, and Twitter accounts can be very time-consuming and to get all of these tasks done usually requires using different plugins, applications, and software. With Sociocaster, you can do this all from one single dashboard with just a few clicks.
Sociocaster includes powerful marketing and social features: built-in image-sharing designs, social stream, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and much more.
Go here for more information: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as competitor profiles.
To learn more, visit this website: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Visit this website to learn more: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
For more details, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social monitoring platform designed for SMBs, content marketers, analysts, online marketers, and community managers. Beevolve lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, etc. for your posts.
More information: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple social media measuring tool that lets you monitor how brands and businesses are mentioned across different social platforms.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which areas can be improved.
To learn more, go here: HowSociable.com
Mention
(Mention)
Mention helps businesses monitor the web.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention has developed apps for mobile devices and desktop users.
More info: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just a free and powerful analytics application, it can also track social media campaigns.
Hootsuite has published a 6-step tutorial on tracking social media links with Google Analytics on their blog.
Facebook Insights
(Facebook Insights)
Facebook not only lets you add social buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your content is performing on Facebook.
(Facebook – Insight Types)
Facebook Insights allows you to analyze page metrics like engagement, post reach, page likes, etc. to help improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most likes, comments, and shares and to learn about the demographics of your audience. You can then use this information to publish relevant posts when your audience is on Facebook.
Go here for more details: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your content is performing and gives you a breakdown of your profile visits, tweets, tweet impressions, followers, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter Analytics – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets users see how their channel is performing on the YouTube platform.
You can see demographics, views, traffic sources, how many minutes users watch videos, total estimated earning from video playbacks, etc.
More info: YouTube Analytics
Pinterest Analytics
(Pinterest Analytics)
Pinterest Analytics lets you see what people like from your profile, and what they save from your website. With Pin insights, you can use the information to improve the way you pin.
More info: Pinterest Analytics
Additional Social Media Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media worth knowing about. Keep in mind that new web technologies change. If anything changes in the list below, please let us know.
Wunderlist
A task management tool with a social twist. Create personal and professional task lists and share these lists with colleagues, family and friends.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
ViralHeat
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.
BlogDash
BlogDash connects brands looking for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch
accurately listen to conversations about your brand, your products or your market.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contax.io
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial
Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Icerocket
Meltwater IceRocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a Pinterest analytics, management, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
Viralwoot
Viralwoot (formerly Pinwoot) is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach
TweetReach allows you to measure the reach of your tweets for hashtags, search queries, and specific keywords. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole
Keyhole is a real-time social media tracking application that lets you track URLs, keywords, and #hashtags on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.
Riffle
Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides fast, affordable, and simple social media monitoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi
Tweepi provides different ways of searching for users that might be interested in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and interested users can check your profile and follow you back.
Followadder
Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of relevant business categories or search your geographical area.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly learn which of your posts, tweets, videos or photos get the most engagement.
TwitterFall
Twitterfall is a UK-based website that lets users on Twitter view upcoming trends and patterns posted by users.
Wajam
Wajam is a tool that displays search results based on what your friends share above your normal search results.
Addictomatic
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
My Top Tweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about using the WP software to grow your business online, please see our related posts section below.
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