In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools, services and applications that allow you to:
- Search, find, segment, organize and target users according to demographic criteria, their interests, etc.
- Listen to online social conversations
- Identify buying signals.
This information will allow you to start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you are searching for smarter ways to increase sales with social media, then check out this list of 29 social media management tools for businesses and WordPress users.
Social Media Measurement Resources For WordPress
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to find out what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the easiest and most useful online tools available for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being written online about you and your business. Google Alerts is also free.
Google Alerts is not only great for helping you manage your reputation online, but also for automatically gathering the latest news about people, companies, and any other subject you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, blog post, news update, press release, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this simple step-by-step tutorial: Google Alerts – A Quick Tutorial
Hootsuite is a social media management application that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this website to learn more: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.
For more details, go here: Buffer
Social Metrics Pro is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.
We have written a comprehensive article on SocialMetricsPro here: Social Metrics Pro
Sociocaster is easy to use and works for any marketing campaign. You can easily engage with your audiences, schedule messages, manage your social media networks, and measure ROI from one easy to use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: image-sharing design templates, social stream, smart inbox tool, agency license to manage unlimited social accounts, and more.
Go here to learn more: Sociocaster
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as competitor profiles.
Visit this site to learn more: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
Go here to learn more: ManageFlitter
Beevolve is a social monitoring platform designed for small and medium sized businesses, community managers, content marketers, analysts, and online marketers. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, buzz, sentiment, and more for your posts from one easy-to-use platform.
For more details, go here: Beevolve
HowSociable is a simple tool that lets you see brand mentions on the social web.
How Sociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on those social sites.
More information: HowSociable
Mention provides social media monitoring for all types of businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them on news sites, blogs, websites, Facebook, Twitter, and YouTube.
Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Go here to learn more: Mention
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help monitor your social campaign links.
Visit the Hootsuite blog to read a six-step guide on how to track your social media links with Google Analytics.
Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your site is performing on Facebook’s platform.
The Facebook Page Insights dashboard can be viewed by any administrators of your page and can help you improve your business marketing efforts by allowing you to analyze page metrics like engagement, post reach, page likes, etc.
You can use Facebook’s Page Insights to learn about your posts — which have attracted the most likes, comments, and shares and to learn about your the demographics of your audience. You can then use this data to publish more of the types of posts that your audience is hungry for.
More info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly break down of your followers, tweet impressions, tweets, profile views, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, engagement, watch-time, and earnings reports.
Go here for more details: YouTube Analytics
Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. You can get information that helps you learn who your audience is and what they want.
To learn more, visit this site: Pinterest Analytics
Other Social Media-Related Services & Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media tools and services. Keep in mind that web technologies change. If anything changes in the list below, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share these lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, track conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring tool for Pinterest. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media tracking service that lets users track URLs, #hashtags, and keywords on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform (Sparkcentral, SocialFlow, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Find out how influential are you on Twitter.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their prospects, social networks, and customers.
Tweepi provides multiple ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users can check your profile and follow you back.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in dozens of relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts and any other social service you use. Know which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall is based in the UK and allows users on Twitter to view upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
My Top Tweet shows your top 10 performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published here on WPCompendium.org.
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