In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, segment, organize and target users according to specific demographic criteria, their interests, etc.
- Monitor and listen in on online social conversations
- Identify key buying signals.
With this information, you can start a meaningful conversation with potential consumers and pitch them your message.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you are searching for better ways to improve your business results using social media, then here are more than 25 great social monitoring tools for helping you gain a better understanding of your customers.
WordPress Social Media Monitoring – Useful Tools
(Discover what people are saying about you, your business, and your competitors on social media)
Is there a free, easy and simple way to know what is new in your niche or industry that will save you time doing research? Yes, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful online tools available for keeping up with news about all kinds of topics, staying informed about people and companies, and monitoring what other people are saying online about you and your business. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for automatically receiving the latest news about people, companies, or any other subject you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: A Simple Guide On Setting Up A Google Alert
Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more details: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then post the content for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.
More information: Buffer
(SocialMetrics Social Media Analytics Plugin For WordPress)
Social Metrics is a WordPress plugin that lets you monitor social signals from leading social networks like Google+, Twitter, Facebook, StumbleUpon, Digg, LinkedIn, and Pinterest.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article about SocialMetrics. To learn more about this plugin go here: SocialMetrics Social Plugin For WordPress
Posting to your Twitter, WordPress, Linkedin, and Facebook accounts can be very time-consuming and to get all these tasks done usually requires using different applications, or tools, plugins. Sociocaster lets you do it all from one single dashboard.
Sociocaster includes loads of powerful social and marketing features: image-sharing templates, top viral video finder and posting tool, responsive mobile UI, agency license to manage unlimited social accounts, and more.
To learn more, go here: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as competitor profiles.
More information: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
More info: ManageFlitter
Beevolve is a social media monitoring platform for small and medium sized businesses, online marketers, community managers, analysts, and content marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure sales and engagement, buzz, sentiment, and more of all posts from a single platform.
To learn more, go here: Beevolve
HowSociable is a simple social monitoring tool that allows you to see brand mentions on the social web.
HowSociable.com displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing across social media sites.
Go here to learn more: HowSociable.com
Mention helps businesses monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
More information: Mention
Google Analytics is not just an analytics application that tracks and reports web traffic, web page views, visitor behavior, what keyword phrases prospects are searching for online, etc., it can also help you track posts made to your social accounts.
Facebook not only lets you integrate share, follow, and like social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your content is performing on the Facebook social networking platform.
(Facebook.com – Insights)
The Facebook Insights dashboard helps you better understand page performance to help improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, likes, and comments and to learn about about your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.
More info: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your top tweets, profile views, tweet impressions, followers, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can see demographics, views, sources of traffic, estimated revenue from video playbacks, how many minutes users watched a video, etc.
More information: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what your customers want.
To learn more, go here: Pinterest Analytics
Other Social Media Web Applications
New tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies change. If anything changes in the list below, please contact us.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share these lists with friends, family and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount is a Google Plus education tool. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Icerocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.
With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring tool for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the Pinterest network.
Viralwoot (formerly Pinwoot) is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach lets you measure the reach of your tweets for hashtags, keywords, and searches. TweetReach gives you the estimated potential of the tweets for your given query.
Keyhole is a real-time social media tracking application that lets you track keywords, #hashtags, and URLs on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Twitter.com, Shoutlet, Twilert, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you discover, measure and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and gain valuable insights into communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search hundreds of business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
Twitterfall is a UK-based website that lets Twitter users access upcoming trends and patterns posted by users.
Wajam gives you search results of what your friends are sharing above your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic.
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.
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