In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools, services and applications that let you:
- Search, find, sort, filter and organize users according to specific demographics, psychographic indicators, etc.
- Monitor online social conversations
- Identify buying signals.
This information lets you start a meaningful conversation with a targeted audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been searching for ways to increase sales with social media, then here are dozens of great social media monitoring tools & resources for improving business results.
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your business, and your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing about you and your business online. Google Alerts is also free.
Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for gathering news about people, companies, or any topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, press release, news update, blog post, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on setting up Google alerts here: Google Alerts – A Step-By-Step Guide
Hootsuite is a social management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this site to learn more: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will post the content for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a browser extension.
More info: Buffer
(Social Metrics Pro)
SocialMetrics is a plugin for WordPress that monitors social activity across leading social media networks like Facebook, Google+, Twitter, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a comprehensive article on SocialMetrics. Go here to learn more: Social Metrics Pro
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works in any marketing campaign. You can easily schedule messages, manage your social networks, engage with your audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster includes loads of powerful social and marketing features: pre-made image-sharing templates, royalty-free image search tool, built-in bookmarklet, unlimited social account management (agency license), and much more.
Go here for more information: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here for more details: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
For more information, go here: ManageFlitter
Beevolve.com is a social media monitoring tool for SMBs, community managers, online marketers, analysts, and content marketers. It lets you track your brand mentions, schedule and launch social media posts, and measure sales, conversion, and engagement metrics, sentiment, buzz, etc. of posts from a single platform.
For more information, go here: Beevolve
HowSociable is a simple tool that lets you monitor how your business or brand is mentioned on the social web.
How Sociable displays brand viability metrics across dozens of social channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites, and which channels you can improve your marketing on.
Go here for more information: HowSociable
Mention is a social media monitoring tool for businesses, marketers, CEOs, agencies, etc., and allows anyone to know what’s being said about them on blogs, websites, news sites, Facebook, YouTube, and Twitter in real time.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.
To learn more, visit this site: Mention
Google Analytics is not just an analytics software application, it can also monitor posts made to your social media accounts.
Visit the Hootsuite blog to read a great tutorial on tracking your social media links with Google Analytics.
Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook’s social platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard can be viewed by all the administrators of your page and can help you with your business marketing efforts by allowing you to analyze page metrics like page likes, post reach, engagement, etc.
You can use Page Insights to see which of your posts have attracted the most likes, comments, and shares and to learn about your the demographics of your audience. You can then use this data to publish targeted content to Facebook users.
Go here for more info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly break down of your profile visits, tweet impressions, tweets, followers, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
Go here for more information: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on the YouTube platform.
You can measure views, visitor demographics, sources of traffic, estimated earnings from video playbacks, video viewing duration, and more.
More info: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audience so you can learn what your customers want.
For more details, go here: Pinterest Analytics
Other Social Media Tools
New tools and technologies are being developed each year to help businesses make sense of social media.
Here are some other social media services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.
A task management tool with a social twist. It lets you create professional and personal task lists and share your lists with colleagues, family and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content more easily discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount is a Google+ education tool. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io can be used to track your friends and followers on Twitter and other social networks.
Never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Meltwater IceRocket is a social search engine which lets you search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring application designed specifically for Pinterest users. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
ViralWoot is a social media marketing tool for small and medium sized businesses using Pinterest. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
TweetReach allows you to measure how well your tweets, hashtags, keywords, and search queries are performing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand competitors, conversations, and the audiences that matter to you across all social channels.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and gain valuable insights into communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi provides multiple ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow you back.
Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in dozens of relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Know which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall is a UK-based service that lets Twitter users view upcoming trends and patterns posted by other Twitter users.
Wajam displays search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your top 10 performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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