In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools that allow you to:
- Search, find, sort, filter and organize users according to specific demographic criteria, psychographics, etc.
- Listen in on online social conversations
- Identify key buying signals.
This information will allow you to engage in meaningful conversations with prospects and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for ways to increase sales with social media, then here are more than 27 social media monitoring tools & resources.
WordPress And Social Media – Useful Resources For Tracking Social Performance
(Discover what consumers are saying about you, your business, and your competition on social media)
Is there a free, easy and simple way to find out what is going on in your industry or niche that will save you a massive amount of time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and monitoring what is being written online about you and your business. Google Alerts is also free.
Google Alerts is not only only a great social media monitoring tool for helping you manage your reputation online, but also for automatically receiving the latest news about people, brands, companies, or any other topic you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
If you need to learn how to set up alerts with Google, see this step-by-step tutorial: A Simple & Easy Tutorial On How To Set Up A Google Alert
Hootsuite is a social management platform that lets you manage all of your social activities from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
For more details, visit this site: Buffer
(Social Metrics Pro)
SocialMetrics is a plugin for WordPress that lets you monitor social signals from leading social networks like Facebook, GooglePlus, Twitter, LinkedIn, Digg, Pinterest, and StumbleUpon.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article on SocialMetricsPro. Go here to learn more: Social Metrics Social Analytics Plugin For WordPress
Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, schedule messages, engage with audiences, and measure ROI from one easy to use dashboard.
Sociocaster includes powerful marketing and social features: a powerful visual designer, royalty-free picture search tool, built-in reply to Facebook comments, unlimited social account management (agency license), and more.
Visit this website to learn more: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.
Go here for more details: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
More information: ManageFlitter
Beevolve is a social monitoring platform for SMBs, content marketers, community managers, analysts, and online marketers. Beevolve lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion ROI, buzz, social sentiment, and more for your posts from one easy-to-use platform.
More info: Beevolve
HowSociable is a simple social media measuring service that lets you monitor brand mentions on the social web.
HowSociable displays brand viability metrics across 35+ social sites and delivers you a “social magnitude” score that lets you know how well you are doing on social media.
Visit this site to learn more: HowSociable
Mention can help businesses monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
Go here for more details: Mention
With so many great social media monitoring tools available, it’s easy to forget that software tools like Google Analytics can also help you track posts made from your WP website or blog to your social media sites.
Visit the Hootsuite blog for a 6-step tutorial on tracking your social media links with Google Analytics.
Facebook not only lets you add social buttons to your site for following, sharing, and commenting social media plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook.
(Facebook.com – Insights)
The Facebook Page Insights dashboard provides multiple metrics and analytics that can help you track the number of active users. You can then use this data to improve your marketing efforts.
You can use Page Insights to learn about your posts — which have attracted the most comments, likes, and shares and to learn about audience demographics. You can then use this information to create more of the type of content that your audience finds relevant.
Go here for more information: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your profile visits, followers, top tweets, tweet impressions, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
Go here to learn more: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, engagement, watch-time, and revenue reports.
Go here for more information: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. You can use the information to improve the way you pin.
Visit this site to learn more: Pinterest Analytics
Other Social Media Services & Tools
New tools and technologies are being developed each year to help businesses make sense of social media.
The list below contains a number of other social media-related worth knowing about. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.
A task management tool with a social twist. Create personal and professional to-do lists and share these lists with family, friends and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.
BlogDash connects brands looking to promote their services and products with bloggers willing to write content aimed at bringing brands the positive attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount is a Google Plus education tool. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.
Never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make informed business decisions.
Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Meltwater IceRocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a Pinterest analytics, management, and marketing tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.
ViralWoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking application that allows users to track hashtags, keywords, and URLs on Twitter and Instagram. Analytics are presented using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences and communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.
Tweepi provides different ways to search for users that might be interested in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and if they are interested, they may check your profile and follow you back.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall is based in the UK and lets Twitter users access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Instantly create a page with the latest buzz on any chosen topic.
Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.
My Top Tweet shows your top 10 performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie