Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, segment, organize and target users according to demographics, their interests and behavior, etc.
• Monitor social conversations online
• Identify key consumer buying signals.

With this information, you can start meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been looking for better ways to improve your business results with social media, then check out our list of 30 social media management tools and resources.

Essential Social Media Tracking Tools For WordPress Users

(Discover what consumers are saying about you, your business, and your competitors on social media)

Wouldn’t it be great if there was a free and simple way to find out what is happening in your niche or industry that would save you time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what is being said about you and your business online. It’s also free.

Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically receiving information about people, companies, and any other topic you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, news update, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this simple step-by-step tutorial: How To Set Up A Google Alert In Three Simple And Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

More info: Buffer

Social Metrics

(SocialMetricsPro WordPress Social Plugin)

Social Metrics is a WordPress plugin that lets you monitor social signals from many leading social media networks like Facebook, Twitter, GooglePlus, Digg, Pinterest, StumbleUpon, and LinkedIn.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetrics. For more info, see this article: SocialMetricsPro

Sociocaster

(Sociocaster)

Posting to Linkedin, Facebook, WordPress, and Twitter is time-consuming. To get all these tasks done usually requires different plugins, web apps, and software. With Sociocaster, you can do this all from one single dashboard.

Sociocaster includes powerful marketing and social features: a powerful visual designer, top viral video finder, bulk content importing and scheduling, agency license to manage unlimited social accounts, and much more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here for more information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring tool designed for SMBs, content marketers, community managers, online marketers, and analysts. It lets you track your social media mentions, schedule and launch social media posts, and measure engagement and sales, social sentiment, buzz, etc. of all your posts.

Go here for more details: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor brand mentions across various social media platforms.

HowSociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which sites can be improved.

To learn more, go here: HowSociable.com

Mention

(Mention.com)

Mention can help any type of business monitor the web.

Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

For more information, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help monitor posts made to your social media campaigns.

Hootsuite has published a simple six-step tutorial on tracking your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you integrate follow, share, and like social media buttons and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on Facebook.

(Facebook – Insight Types)

Facebook Insights provides multiple metrics and analytics that can help you analyze metrics like post reach, page likes, engagement, etc.. You can then use this data to improve your business marketing efforts.

You can use Facebook’s Page Insights to see which of your posts are attracting the most likes, comments, and shares and to learn about about your audience. You can then use this data to create more of the types of posts that your audience finds relevant.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a monthly break down of your top tweets, followers, tweet impressions, profile visits, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

To learn more, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to publishers.

You can monitor visitor demographics, traffic sources, views, estimated earnings from video playbacks, how many minutes users watch videos, etc.

Go here for more info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your customers want.

Go here for more details: Pinterest Analytics

Additional Social Media-Related Applications

New tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media-related tools and services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

BrandWatch allows you to listen to conversations about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contax.io lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the entire Pinterest network.

Viralwoot

ViralWoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. You can add multiple accounts and view the performance of your boards and pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are presented to users in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Sparkcentral, TweetDeck, Zendesk, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure, manage, optimize and monetize your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Google Plus, Facebook, Twitter and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides different ways to search for users that could be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and interested users can check your profile and follow back.

Followadder

Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts and any other service you use. You can quickly discover which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall is a UK-based service that lets Twitter users access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WP CMS platform to grow your business online, please see our related posts section below.

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