Tag: Track Social Engagement

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, organize and target users according to specific demographics, their interests, etc.
• Listen in on online social conversations
• Identify buying signals.

This information will allow you to start a meaningful conversation with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you’ve been looking for smarter ways to increase sales with social media, then here are more than 27 cost-effective social analytics tools for business marketing.

29 Social Media Tools For WordPress Users

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a free, simple and easy way to access information about what is new in your industry or niche that can save you a massive amount of time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people publish about you and your business online.

Google Alerts is not only only a great tool for helping you manage your reputation online, but also for receiving news about people, brands, companies, and any other topic you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, press release, blog post, news update, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you need to learn how to set up alerts with Google, see this step-by-step tutorial: How To Set Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social activities from a single dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.

More info: Buffer

SocialMetricsPro

(Social Metrics Social Plugin For WordPress)

Social Metrics Pro is a WordPress plugin that monitors social signals from many leading social media networks like Facebook, Twitter, GooglePlus, Digg, Pinterest, StumbleUpon, and LinkedIn.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

If you want to learn more about SocialMetricsPro, refer to this article: Social Metrics Pro WordPress Social Plugin

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily engage with audiences, manage your social media networks, schedule post messages, and measure ROI from one easy-to-use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, top viral video search tool, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.

Visit this site to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

For more information, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool for SMBs, analysts, online marketers, content marketers, and community managers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure conversion, sales, and engagement ROI, buzz, sentiment, etc. of all posts from one platform.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor brand mentions across various social media properties.

HowSociable.com displays brand viability metrics across more than 30 social media sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

More information: HowSociable

Mention

(Mention)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.

Go here to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics tool, it can also help you monitor posts made from your website to your social media sites.

Hootsuite has published a simple tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your site is performing on Facebook’s platform.

(Facebook – Insight Types)

Facebook Page Insights provides multiple metrics and analytics that can help analyze page metrics like engagement, page likes, post reach, etc.. You can then use this information to improve your business marketing efforts.

You can use Page Insights to learn about your posts — which have attracted the most shares, likes, and comments and to learn about your the demographics of your audience. You can then use this information to publish content when your posts are most likely to reach more targeted people.

More info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and gives you a break down of your top tweets, followers, profile visits, tweet impressions, and top tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter Analytics – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, revenue, engagement, and watch-time reports.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get information that helps you learn who your audience is and what they want.

Visit this website to learn more: Pinterest Analytics

Other Social Media-Related Services & Web Applications

Many new tools and technologies are being developed each year to help businesses take advantage of social media.

Here are some other social media tools and services. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional task lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.

BrandWatch

BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contax.io can be used to track your followers and friends on Twitter and other social networks.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.

Disqus

Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the Pinterest network.

Viralwoot

Viralwoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for keywords, hashtags, and searches. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Mention, SocialFlow, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Know which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall lets users on Twitter view upcoming trends and patterns posted by users.

Wajam

Wajam displays search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials we have published here on WPCompendium.org.

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