In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools that let you:
- Search, find, sort, filter and organize users according to specific demographic criteria, psychographics, etc.
- Listen to social conversations online
- Identify key buying signals.
With this information, you can engage in meaningful conversations with prospects and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been searching for better ways to increase sales with social media, then check out our list of dozens of free or cost-effective social monitoring tools & resources.
WordPress Social Media Monitoring Tools
(Discover what people are saying about you, your brand, and your competition on social media)
Wouldn’t it be great if there was a simple and easy way to access information about what is new in your niche or industry that would save you a massive amount of time doing research? Well, there is. It’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for gathering the latest news about people, brands, companies, or any subject you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, blog post, news update, press release, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up Google alerts, see this tutorial: Google Alerts – A Tutorial
Hootsuite
(Hootsuite)
Hootsuite is a social management platform that lets you manage all of your social profiles from an intuitive dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a browser extension.
More info: Buffer
SocialMetricsPro
(SocialMetricsPro WordPress Social Analytics Plugin)
SocialMetrics is a WordPress plugin that lets you monitor social activity across many leading social media networks like Twitter, Google Plus, Facebook, Pinterest, StumbleUpon, Digg, and LinkedIn.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article on SocialMetricsPro. For more details about this useful tool: Social Metrics
Sociocaster
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketing campaign. You can easily engage with audiences, schedule messages, manage your social media networks, and measure ROI from one easy to use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: a powerful visual designer, royalty-free picture search tool, smart inbox tool, unlimited social media account management (agency license), and more.
Go here for more information: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
To learn more, visit this site: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as profiles of others.
Go here for more info: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
To learn more, go here: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
Visit this site to learn more: ManageFlitter
Beevolve
(Beevolve)
Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, analysts, content marketers, community managers, and online marketers. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, etc. of all posts.
For more details, visit this site: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple social media monitoring tool that allows you to see how brands and businesses are mentioned on the social web.
How Sociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media, and which sites can be improved.
For more information, go here: HowSociable.com
Mention
(Mention)
Mention is a social media monitoring tool for businesses, marketers, agencies, CEOs, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention provides apps for mobile and desktop users.
Go here to learn more: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just an analytics software application, it can also track posts made from your website to your social campaigns.
Hootsuite has published a useful 6-step tutorial on tracking your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook Insights)
Facebook not only lets you add share, follow, and like social media buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your campaigns are performing on the Facebook social platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard can be viewed by any page administrators and can help you improve your business marketing efforts by allowing you to better understand metrics about how users are engaging with your Page.
You can use Page Insights to see which of your posts have the most comments, likes, and shares and to learn about your the demographics of your audience. You can then use this data to publish more of the type of content that your audience finds relevant.
Go here for more information: Facebook Insights
Twitter Analytics
(Twitter.com)
Twitter Analytics let you see how your tweets are performing and provides a break down of your profile visits, tweet impressions, followers, tweets, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter – Tweet activity)
Go here for more info: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets you better understand how your channel is performing on YouTube.
You can monitor views, visitor demographics, traffic sources, earnings from playbacks, video viewing duration, etc.
Go here for more details: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics lets you explore what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin new content. You can get information that helps you learn what your audiences want.
More information: Pinterest Analytics
Other Social Media-Related Web Tools
Many new tools and technologies are being developed each year to help businesses take advantage of social media.
The list below contains a number of other social media worth knowing about. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.
Wunderlist
A task management tool with a social twist. Create professional and personal task lists and share your lists with colleagues, family and friends.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
ViralHeat
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.
BlogDash
BlogDash connects brands searching for ways to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.
BrandWatch
BrandWatch allows you to tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.
Buzzflash
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.
CircleCount
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contaxio lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.
SocialStudio
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a creative social media tool. If you work with videos, images, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Icerocket
Meltwater IceRocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across the Pinterest network.
Viralwoot
Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach
TweetReach allows you to measure the reach of your tweets for hashtags, searches, and chosen keywords. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic results are displayed to users using easy to understand visual reports.
Riffle
Riffle integrates with every Twitter platform (Mention, Spredfast, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi
Tweepi provides different ways to search for users that might be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow back.
Followadder
Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for followers on Twitter.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other social service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall lets users on Twitter access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam
Wajam is a tool that displays search results of what your friends are sharing online on top of your normal search results.
Addictomatic
Instantly create a page that displays the latest buzz on any topic.
Bitly
Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet
MyTopTweet shows your top performing tweets.
SocialMention
SocialMention is a real-time social search engine and analysis platform.
Twazzup
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope you have found this information useful. To learn more about the benefits of using the WP CMS platform to grow your business online, please see other posts we have published here on WPCompendium.org.
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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com
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The days of passively talking “at” your audience online are well and truly over. Putting up a static web page about your business is no longer enough. To achieve success in today’s connected global economy, you need to build and engage with a social community around your products, company, and brand, all based around ”listening” to their feedback.
