In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, segment, organize and target users according to specific demographics, their interests, etc.
- Monitor online social conversations
- Identify key buying signals.
With this information, you can engage in meaningful conversations with prospects and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are looking for smarter ways to increase sales with social media, then check out our list of 30 social media monitoring tools and resources for tracking social marketing campaigns.
WordPress And Social Media Measurement
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, easy and simple way to know what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people, brands and companies, and monitor what other people say about you and your business online.
Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for receiving information about people, companies, or any subject you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web site, press release, blog post, news update, a video, tweet, or any other content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this tutorial: How To Set Up Google Alerts
Hootsuite is a social media management platform that lets you manage all of your social profiles from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will then post it for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.
To learn more, go here: Buffer
(Social Metrics WordPress Social Analytics Plugin)
Social Metrics is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a comprehensive article about SocialMetrics here: Social Metrics Pro Social Plugin For WordPress
Sociocaster is easy to use and works for any marketing campaign. You can easily manage your social networks, schedule post messages, engage with your audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster includes loads of powerful social and marketing features: image-sharing design templates, viral video finder and posting tool, bulk content import & schedule feature, unlimited social account management (agency license), and more.
More info: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as competitor profiles.
Visit this website to learn more: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here for more information: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.
Go here for more details: ManageFlitter
Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, content marketers, online marketers, community managers, and analysts. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales metrics, sentiment, buzz, etc. of all your posts.
For more details, go here: Beevolve
HowSociable is a simple social measuring service that allows you to see brand mentions across different social properties.
HowSociable.com displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which sites you can improve your marketing on.
More info: HowSociable.com
Mention provides media monitoring for every kind of business, marketers, agencies, CEOs, etc..
Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
For more details, go here: Mention
Google Analytics is not only an analytics application, it can also help you monitor posts made to your social campaigns.
Hootsuite has published a 6-step tutorial on tracking your social media links with Google Analytics on their blog.
Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you see how your campaigns are performing on Facebook.
(Facebook.com – Insights)
Facebook Page Insights can help you analyze page metrics like post reach, engagement, page likes, etc. This helps improve your business marketing efforts.
You can use Page Insights to learn about your posts — which have attracted the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this information to publish more of the type of content that your audience is hungry for.
Go here for more information: Facebook Insights
Twitter Analytics let you see how your tweets are performing and provides a monthly breakdown of your tweet impressions, profile visits, top tweets, followers, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.
You can see traffic sources, views, visitor demographics, earnings from playbacks, video viewing time, and more.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.
For more information, visit this site: Pinterest Analytics
Additional Social Media-Related Services & Tools
New tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media-related services. Keep in mind that new web technologies change. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with family, friends and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
accurately listen to conversations about your brand, your market, or your products.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contaxio monitors your friends and followers on Twitter and provides detail that helps you decide when to follow back.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. If you work with videos, sounds, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
GroupHigh is a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. You can add multiple accounts and view the performance of your boards and pins using the built-in analytics reports.
TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are presented to users in an easy to understand visual reports.
Riffle integrates with 16 Twitter platforms (Twitter.com, Spredfast, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Google Plus, Twitter, Facebook and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, customers, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. You can quickly learn which of your tweets, posts, videos or photos get the most engagement.
Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that displays search results of what your friends are sharing above your normal search results.
Instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that shows your top 10 performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials and articles we have published on this site.
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group