Tag: Track Social Engagement

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools, services and applications that let you:

• Search, find, segment, filter and organize users according to specific demographic criteria, their interests and behavior, etc.
• Listen to social conversations online
• Identify key consumer buying signals.

This information will let you engage in meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for better ways to improve your business results with social media, then here are the best social analytics tools and resources for helping you gain a better understanding of your ideal audience.

29 Social Media Tracking Tools For WordPress Users

(Discover what people are saying about you, your brand, or your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to know what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful tools available online for keeping up with news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are publishing about you and your business online. Google Alerts is also free.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically receiving the latest news about people, brands, companies, and any other subject you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web site, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you need to learn how to set up alerts with Google, see this simple step-by-step tutorial: How To Set Up A Google Alert - 3 Simple & Easy Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this site: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.

To learn more, visit this site: Buffer

SocialMetrics

(SocialMetricsPro WordPress Social Analytics Plugin)

SocialMetricsPro is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about SocialMetricsPro here: Social Metrics Pro Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for online marketers)

Sociocaster is easy to use and works in any marketing campaign. You can easily manage your social media networks, schedule post messages, engage with your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: pre-made image-sharing templates, popular Twitter topics discovery tool, bulk content importing and scheduling, agency license to manage unlimited social media accounts, and more.

To learn more, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as profiles of others.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

More information: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring platform designed for SMBs, community managers, content marketers, analysts, and online marketers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure engagement and sales, buzz, social sentiment, and more of all posts.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring tool that allows you to monitor how your brand and business is mentioned across different social media platforms.

HowSociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing across social media sites.

More info: HowSociable.com

Mention

(Mention)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (e.g. sharing alerts with your team members), and provides apps for mobile devices and desktop users.

For more information, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful applications like Google Analytics can help you monitor social campaign links.

Hootsuite has published a great 6-step guide that shows you how to track your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on the Facebook platform.

(Facebook Insights)

Facebook Page Insights provides multiple metrics and analytics that can help track when users are on Facebook. You can then use this data to improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about user demographics. You can then use this data to create more of the types of posts that your audience is hungry for.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweet impressions, top tweets, profile visits, followers, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets you better understand how your channel is performing on YouTube.

You can see sources of traffic, views, demographics, video viewing duration, revenue from playbacks, etc.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audiences so you can learn what your customers want.

For more information, go here: Pinterest Analytics

Other Social Media-Related Services And Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related tools and services. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create professional and personal to-do lists and share these lists with friends, family and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash links brands searching for ways to promote their services and products with bloggers willing to write content aimed at bringing brands the positive attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your marketing, customer service, and sales organizations..

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure results.

Viralwoot

ViralWoot is a social media marketing platform for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins using built-in analytics reports.

TweetReach

TweetReach allows you to measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (SocialEngage, SocialFlow, MarketMeSuite, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in a single place.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. You can quickly learn which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall lets Twitter users view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam displays search results of what your friends are sharing online on top of your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WP website publishing software to grow your business online, please see other tutorials we have published here on WPCompendium.org.

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