Tag: Track Social Engagement

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to demographic criteria, psychographics, etc.
• Listen in on social conversations online
• Identify consumer buying signals.

With this information, you can start meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been looking for better ways to improve your business results with social media, then check out our list of 29 cost-effective social media monitoring tools and resources.

Top Media Tools For Business Owners

(Discover what people are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to know what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are posting about you and your business online. Google Alerts is also free.

Google Alerts is not only great for helping you manage your reputation online, but also for sourcing information about people, companies, and any subject you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, news update, blog post, press release, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social activities from an intuitive dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

More information: Buffer

SocialMetrics

(SocialMetricsPro WordPress Social Plugin)

SocialMetrics is a WordPress plugin that monitors social signals across many leading social networks like Facebook, Twitter, Google Plus, Digg, Pinterest, StumbleUpon, and LinkedIn.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article about SocialMetrics. Learn more about this plugin go here: SocialMetrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily engage your audiences, schedule messages, manage your social networks, and measure ROI from one easy to use dashboard.

Sociocaster includes loads of powerful marketing and social features: a powerful visual designer, top viral video finder, smart inbox tool, unlimited social account management (agency license), and more.

Go here for more details: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

To learn more, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring platform designed for small and medium sized businesses, online marketers, community managers, content marketers, and analysts. It lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales metrics, social sentiment, buzz, and more for your posts from one easy-to-use platform.

For more details, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to monitor brand mentions on the social web.

HowSociable.com displays brand viability metrics across 35+ social channels and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which channels you can improve your marketing on.

More information: HowSociable.com

Mention

(Mention.com)

Mention is a social monitoring tool for businesses, marketers, agencies, CEOs, etc..

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a very powerful and free analytics application, it can also track posts made to your social accounts.

Hootsuite has published a tutorial that shows you how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your site is performing on the Facebook social platform.

(Facebook – Insight Types)

The Facebook Page Insights dashboard tracks when your target audience is on Facebook to help improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about your about your audience. You can then use this information to publish content when your posts are most likely to reach more targeted people.

To learn more, go here: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your followers, tweet impressions, profile visits, tweets, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.

(Twitter.com – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets publishers see how their channel is performing on YouTube.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real time, overview, watch-time, revenue, and engagement reports.

To learn more, visit this site: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can use the information to improve the way you pin.

More information: Pinterest Analytics

Additional Social Media-Related Web Tools

New tools and technologies are being launched each year to help businesses take advantage of social media.

The list below contains a number of other social media-related services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash links brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io allows you to track your friends and followers on Twitter and other social networks.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make informed business decisions.

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results.

Viralwoot

Viralwoot is a Pinterest-based social media marketing tool for small and medium-sized businesses. You can add multiple accounts and view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, searches, and your selected keywords. TweetReach estimates the potential reach of your tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in a single place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.

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