In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, sort, organize and target users according to demographic criteria, their interests, etc.
- Listen to online social conversations
- Identify buying signals.
This information will allow you to engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you are looking for smarter ways to increase sales using social media, then check out this list of more than 27 social management tools and resources to help you measure social marketing campaigns.
29 Media Tools For WordPress Users
(Discover what consumers are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to access information about what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and tracking what other people publish about you and your business online.
Google Alerts is not only only a useful tool for helping you manage your reputation online, but also for automatically gathering information about people, companies, and any topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, blog post, press release, news update, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
If you want to learn how to set up Google alerts, see this tutorial: How To Set Up A Google Alert In 3 Simple And Easy Steps
Hootsuite is a social management application that lets you manage all of your social media profiles from an easy to use dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will post the content for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.
Visit this site to learn more: Buffer
(SocialMetricsPro WordPress Social Media Analytics Plugin)
Social Metrics is a plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
We have written a detailed article about SocialMetrics. Go here to learn more: Social Metrics Pro Social Analytics Plugin For WordPress
(Sociocaster – Social media management for entrepreneurial marketers)
Posting to Twitter, Facebook, Linkedin, and WordPress is time-consuming and to get all of these tasks done usually requires using different tools, web apps, and plugins. With Sociocaster, you can do this all from one single location.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, top viral video finder and posting tool, built-in reply to Facebook comments, agency license to manage unlimited social accounts, and more.
For more information, go here: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
To learn more, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
Go here to learn more: ManageFlitter
Beevolve.com is a social monitoring tool for small and medium sized businesses, analysts, content marketers, community managers, and online marketers. Beevolve allows you to track your brand mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, buzz, sentiment, etc. of all posts from one platform.
Go here for more details: Beevolve
HowSociable is a simple tool that allows you to monitor brand mentions across various social properties.
HowSociable displays brand viability metrics on 35+ social sites. It gives you a “social magnitude” score that lets you know how well you are doing on those social sites.
More info: HowSociable.com
Mention allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring.
More information: Mention
Google Analytics is not just an analytics application, it can also help you track posts made from your WordPress website to your social campaigns.
Visit the Hootsuite blog to view a simple 6-step tutorial on how to track social media links with Google Analytics.
Facebook not only lets you add social buttons to your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you see how your content is performing on the Facebook social platform.
(Facebook – Insight Types)
Facebook Page Insights tracks active users to help you with your business marketing efforts.
You can use Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about the demographics of your audience. You can then use this data to publish relevant posts to Facebook users.
More information: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your tweets, followers, profile visits, tweet impressions, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter – Tweet activity)
More info: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, earnings, engagement, and watch-time reports.
More info: YouTube Analytics
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. You can get information that helps you learn who your audience is and what they want.
To learn more, visit this site: Pinterest Analytics
Other Social Media-Related Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related services. Keep in mind that web technologies change. If anything changes in the list below, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.
Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance.
Viralwoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, keywords, search queries, and hashtags are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking service that lets users track URLs, hashtags, and keywords on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. Learn which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall is a UK-based service that allows Twitter users to view upcoming trends and patterns posted by users.
Wajam is a tool that displays search results of what your friends are sharing online above your normal search results.
Addict-o-matic lets you instantly create a page with the latest buzz on any topic.
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that displays your top 10 performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WP website publishing platform to grow your business online, please see our related posts section below.
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