Tag: WordPress Social Media Tools

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools that allow you to:

• Search, find, segment, filter and organize users according to demographics, psychographics, etc.
• Monitor social conversations online
• Identify consumer buying signals.

With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you are searching for ways to improve your business results with social media, then check out our list of 25+ social analytics tools for gaining a better understanding of your target audience.

30 Social Media Monitoring Resources For WordPress

(Discover what people are saying about you, your brand, or your competition on social media)

Is there a free, simple and easy way to know what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the simplest and most useful tools available online for keeping up with news about all kinds of topics, staying informed about people and companies, and tracking what other people are saying online about you and your business. It’s also free.

Google Alerts is not only great for helping you manage your reputation online, but also for gathering the latest news about people, companies, and any subject you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, press release, blog post, news update, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on how to set up Google alerts here: How To Set Up A Google Alert In 3 Simple And Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

For more details, go here: Buffer

Social Metrics

(Social Metrics Social Analytics Plugin For WordPress)

Social Metrics is a plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article about Social Metrics. Go here to learn more about this plugin: Social Metrics Pro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works for any marketer or business. You can easily engage with your audiences, schedule post messages, manage your social networks, and measure ROI from one easy to use dashboard.

Sociocaster includes powerful social and marketing features: image-sharing design templates, royalty-free image search tool, built-in reply to Facebook comments, unlimited social account management (agency license), and more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.

More info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

To learn more, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Visit this site to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring platform for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure sales and engagement, social buzz, sentiment, etc. of all posts from one easy-to-use platform.

Visit this website to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to see how brands are mentioned across different social properties.

HowSociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which areas can be improved.

Go here to learn more: HowSociable

Mention

(Mention.com)

Mention provides social media monitoring for every type of business, CEOs, agencies, marketers, etc..

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software tools like Google Analytics can help you monitor social activities.

Visit the Hootsuite blog to read a useful six-step tutorial on how to track social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add share, like, and follow social plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your campaigns are performing on the Facebook social networking platform.

(Facebook Insights)

Facebook Insights can help you track track data about your audience on Facebook. This helps improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this information to publish targeted content to Facebook users.

More info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a break down of your followers, profile visits, tweet impressions, top tweets, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, earnings, watch-time, and engagement reports.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. You can get information that helps you learn who your audience is and what your customers want.

Go here to learn more: Pinterest Analytics

Additional Social Media-Related Services And Tools

Many new tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media-related tools and services. Keep in mind that web technologies change. If any of the tools below change, please contact us.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail that can help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Icerocket

Meltwater IceRocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest users. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the Pinterest network.

ViralWoot

ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing tool for small and medium-sized businesses. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for search queries, hashtags, and keywords. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media search monitoring service that allows users to track #hashtags, keywords, and URLs on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Sparkcentral, Shoutlet, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Facebook, Twitter, GooglePlus and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

Tweepi provides multiple ways to search for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users may check your profile and follow back.

Followadder

Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Know which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing online above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.

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