In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
- Search, find, segment, organize and target users according to specific demographic criteria, psychographic indicators, etc.
- Listen to social conversations online
- Identify buying signals.
This information will allow you to start meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been looking for smarter ways to increase sales using social media, then check out this list of 25+ social media analytics tools and resources.
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Is there a free and simple way to find out what is going on in your industry or niche that can save you a massive amount of time doing research? Yes, there is, and it’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news about all kinds of topics, staying informed about people and companies, and monitoring what is being written online about you and your business. Google Alerts is also free.
Google Alerts is not only only a great tool for managing your reputation online, but also for receiving the latest news about people, brands, companies, or any other subject you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you want to learn how to set up alerts with Google, see this step-by-step tutorial: A Simple And Easy Guide On Setting Up A Google Alert
Hootsuite
(Hootsuite.com)
Hootsuite is a social management platform that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this site to learn more: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
For more details, visit this site: Buffer
Social Metrics Pro
(Social Metrics)
Social Metrics Pro is a plugin for WordPress that lets you track Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article about SocialMetricsPro. Go here to learn more about this useful tool: Social Metrics Pro Social Plugin For WordPress
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works for any marketing campaign. You can easily schedule messages, engage with audiences, manage your social media networks, and measure ROI from one easy-to-use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: image-sharing templates, viral video finder, built-in bookmarklet, unlimited social media account management (agency license), and more.
Go here to learn more: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
Go here to learn more: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as competitor profiles.
For more details, go here: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
More info: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
More information: ManageFlitter
Beevolve
(Beevolve)
Beevolve is a social media monitoring platform designed for SMBs, community managers, analysts, online marketers, and content marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales ROI, social buzz, sentiment, and more of posts.
For more information, go here: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social measuring service that lets you monitor how business and brands are mentioned across different social platforms.
HowSociable.com displays brand viability metrics across dozens of social channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites, and what areas can be improved.
To learn more, visit this site: HowSociable
Mention
(Mention)
Mention can help businesses monitor the web.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention has developed apps for mobile and desktop users.
For more details, go here: Mention
Google Analytics
(Google Analytics)
Google Analytics is not only a free and powerful web analytics software application that reports unique web page views and view duration, visitor behaviour, web traffic, identify visitor browsers or web platforms, etc., it can also help you track posts made from your WordPress blog to your social sites.
Visit the Hootsuite blog for a six-step guide on tracking social media links with Google Analytics.
Facebook Insights
(Facebook Insights)
Facebook not only lets you add follow, share, and like social media plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you understand how your campaigns are performing on Facebook.
(Facebook Insights)
Facebook Page Insights can help you see when users are on Facebook. This can help you with your business marketing efforts.
You can use Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about your user demographics. You can then use this information to publish targeted content to Facebook users.
Go here for more information: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your followers, tweet impressions, profile visits, top tweets, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.
(Twitter.com – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.
You can measure visitor demographics, sources of traffic, views, total estimated earning from video playbacks, video viewing duration, and more.
Go here for more details: YouTube Analytics
Pinterest Analytics
(Pinterest Analytics)
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. You can get data about your audience and learn what your customers want.
Visit this website to learn more: Pinterest Analytics
Additional Social Media-Related Services And Aplications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media worth knowing about. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know.
Wunderlist
Wunderlist is a task management tool with a social twist. Create professional and personal to-do lists and share these lists with family, colleagues and friends.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.
ViralHeat
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can monitor conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash links brands searching for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch
BrandWatch lets you tap into the power of social listening about your brand, your market, or your products with pinpoint accuracy.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCount is a Google+ education resource. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io
Contax.io lets you track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.
SocialStudio
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.
Disqus
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket
Icerocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh
With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.
TailWind
Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the entire Pinterest network.
Viralwoot
Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your boards and pins using built-in analytics reports.
TweetReach
TweetReach allows you to measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach gives you the estimated potential of the tweets for any given query.
Keyhole
Keyhole is a real-time social media tracking tool that allows users to track keywords, hashtags, and URLs on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, TweetDeck, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides fast, simple, and affordable social media monitoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their customers, social networks, and prospects.
Tweepi
Tweepi provides multiple ways to search for users that could be interested in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users can check your profile and follow back.
Followadder
Followadder provides automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall is a UK-based service that lets Twitter users access upcoming trends and patterns posted by users in the form of tweets.
Wajam
Wajam gives you search results of what your friends are sharing on top of your normal search results.
Addict-o-matic
Instantly create a page with the latest buzz on any chosen topic.
Bitly
Bitly lets you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.
MyTopTweet
MyTopTweet shows your top 10 performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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