In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, sort, filter and organize users according to specific demographic criteria, psychographic indicators, etc.
- Monitor and listen in on social conversations online
- Identify consumer buying signals.
This information will let you engage in meaningful conversations with prospects online and pitch them your message.
Let’s move on now to some of the actual technologies you can use for monitoring social media activity. If you are searching for smarter ways to increase sales using social media, then here are 30 social analytics tools and resources for helping you gain a better understanding of your target audience.
Great Social Media Resources For Business Owners
(Discover what people are saying about you, your brand, or your competition on social media)
Wouldn’t it be great if there was a free and simple way to find out what is going on in your industry or niche that would save you time doing research? Well, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people and companies, and monitor what is being written online about you and your business.
Google Alerts is not only great for helping you manage your reputation online, but also for sourcing news about people, brands, companies, or any other subject you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web page, news update, press release, blog post, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to set up Google alerts here: How To Set Up Google Alerts In 3 Easy Steps
Hootsuite is a social media management platform that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more info: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
More information: Buffer
Social Metrics Pro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article about Social Metrics Pro here: Social Metrics Pro
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily schedule post messages, engage your audiences, manage your social networks, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful social and marketing features: built-in image-sharing design templates, viral video finder, built-in bookmarklet, agency license to manage unlimited social accounts, and more.
Go here for more information: Sociocaster
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
To learn more, go here: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.
To learn more, visit this site: SocialReport
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
More info: ManageFlitter
Beevolve.com is a social monitoring tool for small and medium sized businesses, content marketers, analysts, community managers, and online marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure sales and engagement, social buzz, sentiment, etc. of posts.
Go here to learn more: Beevolve
HowSociable is a simple social monitoring tool that lets you monitor brand mentions across various social media properties.
HowSociable displays brand viability metrics on 36 social sites. It gives you a “social magnitude” score that lets you know how well you are doing on those social sites.
To learn more, go here: HowSociable
Mention can help businesses monitor the web.
Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (e.g. sharing alerts with different team members), and has developed apps for both desktop and mobile users.
Go here for more info: Mention
With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can also help you monitor posts made to your social campaigns.
Hootsuite has published a simple six-step tutorial on how to track social media links with Google Analytics on their blog.
Facebook not only lets you integrate follow, share, and like social plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your site is performing on Facebook.
(Facebook – Insight Types)
Facebook Insights provides multiple metrics and analytics that can help track active users. You can then use this data to improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about your about your audience. You can then use this data to publish relevant posts when your ideal audience is on Facebook.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a break down of your followers, tweet impressions, profile visits, tweets, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
(Twitter Analytics – Tweet activity)
To learn more, visit this site: Twitter Analytics
YouTube Analytics lets publishers better understand how their channel is performing on YouTube.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real-time, overview, revenue, engagement, and watch-time reports.
Go here for more info: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can use the data to improve the way you pin.
More info: Pinterest Analytics
Additional Social Media Services And Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related worth knowing about. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.
A task management tool with a social twist. It lets you create professional and personal task lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio tracks your friends and followers on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels like Facebook, Twitter, YouTube and Instagram.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Icerocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring application for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across Pinterest.
Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, keywords, search queries, and hashtags are performing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic results are displayed to users in an easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms (SocialEngage, TweetDeck, Salesforce Desk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you discover, measure and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured lets you analyze and understand the audiences, conversations, and competitors that matter to you across every social channel.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in many relevant business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall lets Twitter users access upcoming trends and patterns posted by users.
Wajam displays search results based on what your friends share above your normal search results.
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.
MyTopTweet shows your top performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using the WordPress website publishing software to grow your business online, please see our related posts section below.
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