Tag: WordPress Social Media Tools

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, filter and organize users according to demographic criteria, their interests and behavior, etc.
• Monitor and listen in on online social conversations
• Identify buying signals.

With this information, you can start meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you are looking for better ways to increase sales with social media, then here are dozens of social management tools and resources for better understanding your ideal customers.

25+ Social Media Tracking Resources For WordPress Users

(Discover what people are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a simple and easy way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are posting about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for sourcing information about people, brands, companies, and any subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, news update, press release, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: How To Set Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social management application that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will post it for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.

More information: Buffer

SocialMetricsPro

(SocialMetricsPro WordPress Social Media Analytics Plugin)

SocialMetricsPro is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

If you want to learn more about SocialMetrics, see this article: Social Metrics

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works in any marketing campaign. You can easily engage with audiences, manage your social networks, schedule post messages, and measure ROI from one easy to use dashboard.

Sociocaster includes powerful marketing and social features: a powerful visual designer, popular Twitter topics discovery tool, responsive mobile user interface, unlimited social account management (agency license), and much more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here for more info: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

For more information, go here: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform designed for SMBs, content marketers, analysts, online marketers, and community managers. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, buzz, etc. for those posts.

More info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media monitoring service that allows you to see how your brand is mentioned across different social properties.

HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing on social media.

More information: HowSociable.com

Mention

(Mention.com)

Mention provides media monitoring for businesses, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them on news sites, websites, blogs, YouTube, Facebook, and Twitter.

Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

Go here to learn more: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software tools like Google Analytics can also help you track links posted from your website to your social media sites.

Hootsuite has published a step-by-step tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate share, follow, and like social plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on Facebook.

(Facebook – Insight Types)

The Facebook Page Insights dashboard provides multiple metrics and analytics that can help you analyze metrics like page likes, post reach, engagement, etc.. You can then use this data to improve your marketing efforts.

You can use Page Insights to learn about your posts — which have the most shares, comments, and likes and to learn about user demographics. You can then use this data to create more of the type of content that your audience is interested in.

Go here to learn more: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a monthly breakdown of your tweet impressions, top tweets, profile views, followers, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets publishers better understand how their channel is performing on YouTube.

You can track traffic sources, demographics, views, how long users watch videos, estimated revenue from playbacks, etc.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the data to improve the way you pin.

For more details, go here: Pinterest Analytics

Other Social Media Services And Tools

Many new tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media-related tools. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with friends, colleagues and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.

BrandWatch

BrandWatch allows you to listen to conversations about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io can be used to track your followers and friends on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..

Disqus

Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.

ViralWoot

Viralwoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view the performance of your boards and pins with the built-in analytics reports.

TweetReach

TweetReach allows you to measure how well your tweets, keywords, search queries, and hashtags are performing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole is a real-time social media search tracking tool that allows users to track keywords, #hashtags, and URLs on Twitter and Instagram. Analytic metrics are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms (Hootsuite, Spredfast, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Facebook, Google Plus, Twitter and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their prospects, social networks, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based website that lets users on Twitter access upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam displays search results of what your friends are sharing online above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress platform to grow your business online, please see our related posts section below.

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