Tag: WordPress Social Media Tools

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that allow you to:

• Search, find, segment, organize and target users according to demographics, their interests, etc.
• Listen in on online social conversations
• Identify key buying signals.

This information will allow you to start meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for better ways to increase sales using social media, then check out our list of the best social media monitoring tools & resources to help improve your user engagement.

WordPress Resources For Social Media Tracking

(Discover what people are saying about you, your brand, or your competitors on social media)

Is there a free and simple way to access information about what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news and information about all kinds of topics, staying informed about people and companies, and tracking what is being written about you and your business online.

Google Alerts is not only great for managing your reputation online, but also for automatically sourcing the latest news about people, brands, companies, and any other topic you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, press release, news update, blog post, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.

If you need to learn how to set up alerts with Google, see this tutorial: A Quick Tutorial On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social profiles from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this site to learn more: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a web browser extension.

More info: Buffer

Social Metrics Pro

(SocialMetrics)

SocialMetrics is a WordPress plugin that monitors social activity from many leading social networks like Twitter, Google+, Facebook, Digg, Pinterest, LinkedIn, and StumbleUpon.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article on Social Metrics Pro here: Social Metrics Pro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works for any marketing campaign. You can easily schedule post messages, manage your social media networks, engage your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, viral video finder and posting tool, coupon marketing tool, unlimited social media account management (agency license), and more.

More information: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

For more details, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Go here for more info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring tool for small and medium sized businesses, analysts, online marketers, community managers, and content marketers. Beevolve allows you to track your brand mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement ROI, sentiment, buzz, and more of posts.

To learn more, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring tool that allows you to see brand mentions on the social web.

HowSociable displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites.

More information: HowSociable.com

Mention

(Mention.com)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (assigning mentions to different team members and sharing alerts), and provides apps for mobile and desktop users.

Visit this website to learn more: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that software tools like Google Analytics can help monitor posts made to your social media sites.

Hootsuite has published a great step-by-step guide that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate like, follow, and share social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your campaigns are performing on Facebook’s platform.

(Facebook – Insight Types)

Facebook Insights lets you analyze page metrics like page likes, engagement, post reach, etc. to help you improve your marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most comments, likes, and shares and to learn about the demographics of your audience. You can then use this information to publish content when your posts are most likely to reach your target audience.

Visit this website to learn more: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a monthly break down of your tweet impressions, top tweets, profile visits, followers, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.

(Twitter – Tweet activity)

Go here for more info: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets you better understand how your channel is performing on YouTube.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, engagement, watch-time, and earnings reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you see what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.

For more details, go here: Pinterest Analytics

Other Social Media Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional task lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their products and services with bloggers willing to write content designed to bring brands the positive media attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..

Disqus

Disqus is a free service that connects people online through blog discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.

Icerocket

Meltwater IceRocket is a social media search engine which lets you search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest users. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.

Viralwoot

ViralWoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole is a real-time social media tracking application that allows you to track keywords, URLs, and #hashtags on Twitter and Instagram. Analytics are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across all social channels.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides multiple ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users may check your profile and follow you back.

Followadder

Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Know which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that lets Twitter users view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing above your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet shows your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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