In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that let you:
- Search, find, segment, organize and target users according to demographics, their interests, etc.
- Monitor and listen to online social conversations
- Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been looking for cost-effective ways to improve your business results using social media, then check out this list of 29 social analytics tools & resources for discovering and connecting with your ideal audience.
Social Media Monitoring Tools For WordPress
(Discover what people are saying about you, your business, or your competitors on social media)
Wouldn’t it be great if there was a free, easy and simple way to access information about what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being published online about you and your business. Google Alerts is also free.
Google Alerts is not only useful for managing your reputation online, but also for sourcing news about people, brands, companies, and any topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, news update, press release, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to set up Google alerts here: Setting Up Google Alerts – A Step-By-Step Guide
Hootsuite is a social media management application that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.
For more information, go here: Buffer
(SocialMetricsPro Social Analytics Plugin For WordPress)
Social Metrics is a plugin for WordPress that tracks social signals across leading social networks like Twitter, Google+, Facebook, StumbleUpon, Pinterest, Digg, and LinkedIn.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a comprehensive article about Social Metrics. Go here to learn more about this useful tool: Social Metrics Pro
Sociocaster is easy to use and works for any marketer or business. You can easily engage with audiences, manage your social media networks, schedule post messages, and measure ROI from one easy-to-use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, social stream, advanced link share customization for Facebook, unlimited social account management (agency license), and more.
For more information, go here: Sociocaster
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
Visit this site to learn more: SproutSocial
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as profiles of others.
More info: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
To learn more, go here: ManageFlitter
Beevolve.com is a social monitoring tool for small and medium sized businesses, online marketers, analysts, content marketers, and community managers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, social buzz, etc. of all posts from one platform.
Go here for more information: Beevolve
HowSociable is a simple social media monitoring service that allows you to monitor how brands are mentioned across various social properties.
How Sociable displays brand viability metrics across dozens of social media sites and gives you a “social magnitude” score that lets you know how well you are doing across social sites, and which sites you can improve your marketing on.
Go here for more information: HowSociable
Mention is a social media monitoring tool for businesses, marketers, agencies, CEOs, etc..
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
Visit this site to learn more: Mention
With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you track posts made from your WordPress website or blog to your social media campaigns.
Facebook not only lets you add social media buttons to your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your site is performing on Facebook’s platform.
Facebook Insights can help you track when users are on Facebook. This can help you improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have attracted the most likes, shares, and comments and to learn about your the demographics of your audience. You can then use this information to publish more of the type of content that your audience is hungry for.
Visit this website to learn more: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly break down of your top tweets, followers, profile views, tweet impressions, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter – Tweet activity)
Go here for more information: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can measure demographics, views, sources of traffic, how long users watched a video, estimated revenue from video playbacks, etc.
Visit this site to learn more: YouTube Analytics
Pinterest Analytics lets you see what people like from your profile, and what they save from your website. You can get data about your audiences so you can learn what your customers want.
Go here for more information: Pinterest Analytics
Other Social Media Services & Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal lists and share these lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, publish and schedule updates, track conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash links brands looking to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..
Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a creative social media tool. If you work with videos, images, or audio, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Icerocket is a social search engine which allows you to search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across the entire Pinterest network.
ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for search queries, hashtags, and your keywords. TweetReach gives you the estimated potential of the tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured lets you analyze and understand competitors, conversations, and the audiences that matter to you across all social channels.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the audiences that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam gives you search results based on what your friends share above your normal search results.
Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly lets you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.
My Top Tweet displays your top 10 performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials we have published on this site.
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)