In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to demographics, psychographics, etc.
- Monitor and listen to social conversations online
- Identify key consumer buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are looking for smarter ways to increase sales with social media, then check out our list of 29 cost-effective social media analytics tools for measuring, analyzing and improving your social marketing campaigns.
Social Media Tracking Resources For WordPress Users
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free and simple way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and tracking what is being written about you and your business online.
Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for sourcing information about people, companies, and any other subject you want to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web site, news update, blog post, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to set up Google alerts here: How To Set Up A Google Alert
Hootsuite is a social management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will post the content for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
Visit this website to learn more: Buffer
(Social Metrics Pro)
SocialMetricsPro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
To learn more about SocialMetrics, refer to this article: Social Metrics Pro Social Media Analytics Plugin For WordPress
Sociocaster is easy to use and works for any marketer or business. You can easily schedule messages, engage with audiences, manage your social networks, and measure ROI from one easy to use dashboard.
Sociocaster includes powerful marketing and social features: image-sharing designs, the ability to spy on your competitors, video marketing tool, agency license to manage unlimited social media accounts, and more.
For more details, go here: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
For more details, go here: SproutSocial
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
Go here to learn more: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
For more details, go here: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
Go here for more details: ManageFlitter
Beevolve.com is a social media monitoring platform designed for SMBs, online marketers, analysts, community managers, and content marketers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales ROI, sentiment, buzz, and more of all your posts.
To learn more, go here: Beevolve
HowSociable is a simple tool that lets you monitor how your brand or business is mentioned across various social platforms.
How Sociable displays brand viability metrics across dozens of social media channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social sites, and which areas can be improved.
More information: HowSociable
Mention provides media monitoring for businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
Visit this website to learn more: Mention
With so many great social media monitoring tools available, it’s easy to forget that software tools like Google Analytics can help track posts made to your social sites.
Facebook not only lets you add share, follow, and like social plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on Facebook’s platform.
(Facebook.com – Insights)
Facebook Insights tracks the number of active users to help you improve your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have attracted the most likes, comments, and shares and to learn about your the demographics of your audience. You can then use this data to publish more of the types of posts that your audience is hungry for.
For more information, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your profile views, tweets, tweet impressions, followers, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter Analytics – Tweet activity)
Go here for more details: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, engagement, watch-time, and earnings reports.
To learn more, visit this website: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get information that helps you learn what your audiences want.
For more information, go here: Pinterest Analytics
Other Social Media Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media tools. Keep in mind that new web technologies change. If anything changes in the list below, please let us know.
A task management tool with a social twist. It lets you create personal and professional task lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, publish and schedule updates, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.
CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contaxio monitors your friends and followers on Twitter and provides detail that helps you decide when to follow back.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Meltwater IceRocket is a social search engine which lets you search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.
ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach gives you the estimated potential of the tweets for any given query.
Keyhole is a real-time social media tracking tool that allows users to track URLs, hashtags, and keywords on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms (SocialEngage, Attensity, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand conversations, competitors, and the audiences that matter to you across all social channels.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, prospects, and customers.
Tweepi provides a number of different ways to search for users that could have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users can check your profile and follow you back.
Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall is a UK-based service that allows Twitter users to access upcoming trends and patterns posted by users.
Wajam displays search results of what your friends are sharing on top of your normal search results.
Instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
My Top Tweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WP CMS platform to grow your business online, please see other tutorials we have published on this site.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)