In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
- Search, find, segment, filter and organize users according to specific demographics, psychographics, etc.
- Monitor online social conversations
- Identify consumer buying signals.
This information will allow you to start a meaningful conversation with consumers and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been searching for smarter ways to improve your business results with social media, then check out this list of 25+ cost-effective social monitoring tools for improving user engagement.
29 Social Media Monitoring Tools For WordPress
(Discover what consumers are saying about you, your business, or your competitors on social media)
Is there a free and simple way to access information about what is new in your niche or industry that can save you a massive amount of time doing research? Yes, there is, and it’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people and companies, and track what is being said online about you and your business.
Google Alerts is not only great for helping you manage your reputation online, but also for gathering news about people, brands, companies, or any subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to set up Google alerts here: A Quick & Easy Step-By-Step Tutorial On Setting Up Google Alerts
Hootsuite
(Hootsuite.com)
Hootsuite is a social management application that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer
(Buffer.com)
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will post the content for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app.
Visit this site to learn more: Buffer
Social Metrics
(Social Metrics WordPress Social Plugin)
Social Metrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.
If you want to learn more about Social Metrics Pro, refer to this article: Social Metrics
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works for any marketer or business. You can easily manage your social networks, schedule messages, engage with audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster includes powerful social and marketing features: pre-made image-sharing designs, social stream, smart inbox tool, unlimited social media account management (agency license), and more.
Go here for more details: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.
To learn more, visit this site: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
For more details, go here: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve is a social monitoring platform designed for SMBs, community managers, analysts, content marketers, and online marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement metrics, social sentiment, buzz, and more for your posts.
Visit this site to learn more: Beevolve
HowSociable
(HowSociable)
HowSociable is a simple tool that lets you monitor brand mentions across various social media properties.
HowSociable.com displays brand viability metrics on 36 social sites. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what areas can be improved.
Go here to learn more: HowSociable.com
Mention
(Mention.com)
Mention provides social media monitoring for every kind of business, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (sharing alerts and assigning mentions to other team members), and offers apps for mobile devices and desktop users.
Go here to learn more: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that powerful, free software applications like Google Analytics can help track posts made from your WordPress website or blog to your social sites.
Hootsuite has published a useful six-step guide on tracking social media links with Google Analytics on this blog post.
Facebook Insights
(Facebook)
Facebook not only lets you add share, follow, and like social buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s social networking platform.
(Facebook – Insight Types)
The Facebook Insights dashboard provides multiple metrics and analytics that can help track data about your target audience on Facebook. You can then use this data to improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have the most comments, shares, and likes and to learn about your audience demographics. You can then use this data to publish relevant posts to Facebook users.
Go here to learn more: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your tweets are performing and provides a breakdown of your top tweets, profile views, followers, tweet impressions, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
To learn more, visit this website: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets users see how their channel is performing on the YouTube platform.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, engagement, watch-time, and revenue reports.
For more information, go here: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can get data about your audience so you can learn what your customers want.
For more details, go here: Pinterest Analytics
Other Social Media-Related Services & Aplications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please contact us.
Wunderlist
Wunderlist is a task management tool with a social twist. Create professional and personal to-do lists and share these lists with colleagues, family and friends.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
ViralHeat
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream content to your blog.
BlogDash
BlogDash brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.
BrandWatch
accurately listen to conversations about your brand, your market, or your products.
Buzzflash
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCountCircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contaxio can be used to track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.
SocialStudio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..
Disqus
Disqus is a social tool that helps improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime
Everytime is a collaboration app for creatives. If you work with images, videos, or sounds, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Meltwater Icerocket
Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
TailWind
Tailwind is a Pinterest marketing, analytics, and management tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
ViralWoot
ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach
TweetReach lets you measure the reach of your tweets for chosen keywords, search queries, and hashtags. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.
Riffle
Riffle integrates with over a dozen Twitter platforms (Hootsuite, Spredfast, Lithium, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, social networks, and customers.
Tweepi
Tweepi provides different ways to search for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users may check your profile and follow you back.
Followadder
Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of relevant business categories or search your geographical area.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. You can quickly find out which of your posts, tweets, videos or photos get the most engagement.
TwitterFall
Twitterfall lets users on Twitter view upcoming trends and patterns posted by users.
Wajam
Wajam displays search results based on what your friends share on top of your normal search results.
Addictomatic
Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly
Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
MyTopTweet
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention
SocialMention is a real-time social media search engine and analysis platform.
Twazzup
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about the benefits of using the WordPress content management platform to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.
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