In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, sort, organize and target users according to specific demographic criteria, their interests and behavior, etc.
- Monitor and listen in on online social conversations
- Identify key consumer buying signals.
With this information, you can start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been searching for ways to increase sales with social media, then check out this list of more than 27 great social media monitoring tools
for business owners and WordPress users.
25+ Media Tools Every Business Owner Should Know About
(Discover what people are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to find out what is happening in your industry or niche that would save you time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are saying about you and your business online. It’s also free.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving news about people, companies, and any other subject you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, news update, blog post, press release, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
If you want to learn how to set up Google alerts, see this simple step-by-step tutorial: A Simple Step-By-Step Tutorial On Setting Up Google Alerts
Hootsuite is a social management platform that lets you manage all of your social profiles from one dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will post it for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
To learn more, go here: Buffer
(SocialMetrics Social Plugin For WordPress)
SocialMetricsPro is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WordPress Admin Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
If you want to learn more about Social Metrics Pro, refer to this article: Social Metrics Pro
Posting to Linkedin, Twitter, WordPress, and Facebook is time-consuming and to get all these tasks done usually requires using different plugins, software, or web apps. Sociocaster lets you do it all from one single dashboard with just a few clicks.
Sociocaster includes powerful marketing and social features: a powerful visual designer, social stream, bulk content import & schedule feature, agency license to manage unlimited social media accounts, and much more.
More information: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
Go here to learn more: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.
To learn more, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Go here to learn more: ManageFlitter
Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure engagement, conversion, and sales ROI, buzz, social sentiment, and more of all posts.
More info: Beevolve
HowSociable is a simple tool that allows you to monitor brand mentions across different social media platforms.
How Sociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing on those social media sites, and which sites you can improve your marketing on.
More info: HowSociable.com
Mention allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows for collaborative monitoring.
More info: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can also help monitor posts made to your social campaigns.
Hootsuite has published a great six-step guide on how to track your social media links with Google Analytics on their blog.
Facebook not only lets you integrate follow, share, and like social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you see how your site is performing on Facebook’s social platform.
The Facebook Insights dashboard can help you track when users are on Facebook. This can help improve your marketing efforts.
You can use Page Insights to see which of your posts are attracting the most shares, likes, and comments and to learn about audience demographics. You can then use this information to publish content when your content is most likely to reach your target audience.
Go here to learn more: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your followers, tweet impressions, tweets, profile visits, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, revenue, watch-time, and engagement reports.
For more information, go here: YouTube Analytics
Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. You can use the data to improve the way you pin.
Visit this site for more details: Pinterest Analytics
Additional Social Media Services And Tools
Many new tools and technologies are being developed each year to help businesses take advantage of social media.
Here are some other social media-related applications. Keep in mind that web technologies change. If any of the tools below change, please let us know.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, track conversations, publish and schedule updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.
BlogDash connects brands searching for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.
accurately tap into the power of social listening about your brand, your products or your market.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contax.io monitors your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a creative social media tool. If you work with videos, sounds, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you capture conversations from the social web.
Tailwind is a Pinterest marketing, management, and analytics tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across Pinterest.
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find a targeted audience, measure, manage, optimize and maximize your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their customers, prospects, and social networks.
Tweepi provides a number of different ways of searching for users that could be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow back.
Followadder provides automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in many relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall allows Twitter users to view upcoming trends and patterns posted by users.
Wajam gives you search results based on what your friends share above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your top performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about using the WordPress website publishing software to grow your business online, please see other posts we have published on this site.
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