Tag: WordPress Social Media Tools

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools that allow you to:

• Search, find, sort, filter and organize users according to demographic criteria, their interests and behavior, etc.
• Monitor and listen in on online social conversations
• Identify buying signals.

With this information, you can start meaningful conversations with your audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for cost-effective ways to increase sales using social media, then check out this list of the best social monitoring tools and resources.

WordPress And Social Media – Useful Social Monitoring Resources

(Discover what consumers are saying about you, your business, and your competitors on social media)

Is there a simple and easy way to find out what is going on in your niche or industry that will save you time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news about all kinds of topics, stay informed about people and companies, and track what other people write about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically gathering the latest news about people, companies, or any other subject you need to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, news update, blog post, press release, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple tutorial on setting up Google alerts here: A Simple Step-By-Step Guide On Setting Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social media activities from an intuitive dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more information, go here: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and Buffer will then post the content for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.

More information: Buffer

Social Metrics Pro

(Social Metrics Pro WordPress Social Media Analytics Plugin)

Social Metrics Pro is a WordPress plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article on SocialMetrics here: SocialMetricsPro Social Plugin For WordPress

Sociocaster

(Sociocaster)

Posting to Twitter, Linkedin, Facebook, and WordPress can be time-consuming. To get all these tasks done usually requires different tools, web applications, and plugins. Sociocaster lets you do it all from one location.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, top viral video finder and posting tool, advanced link share customization for Facebook, agency license to manage unlimited social media accounts, and more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Visit this website to learn more: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

To learn more, go here: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring tool designed for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, etc. of posts from one easy-to-use platform.

For more details, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions on the social web.

How Sociable displays brand viability metrics on 36 social media sites and delivers you a “social magnitude” score that lets you know how well you are doing across social sites, and which channels you can improve your marketing on.

Visit this site to learn more: HowSociable

Mention

(Mention.com)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention offers apps for both desktop and mobile users.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics software application, it can also monitor posts made to your social campaigns.

Visit the Hootsuite blog to read a step-by-step tutorial on how to track social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook.

(Facebook Insights)

Facebook Insights can be seen by all the page administrators and can help improve your marketing efforts by allowing you to track the number of active users on your Page.

You can use Page Insights to learn about your posts — which have attracted the most shares, likes, and comments and to learn about user demographics. You can then use this data to publish content when your posts are most likely to reach more targeted people.

For more details, go here: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a monthly break down of your tweet impressions, profile views, tweets, followers, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter Analytics – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, earnings, watch-time, and engagement reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your customers want.

More info: Pinterest Analytics

Additional Social Media Services & Aplications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a Google Plus education resource. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io lets you track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Icerocket

Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the entire Pinterest network.

ViralWoot

ViralWoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. You can add multiple accounts and view the performance of your boards and pins with built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and get insights into communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. You can quickly find out which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall lets Twitter users access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam gives you search results of what your friends are sharing online on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress software to grow your business online, please see our related posts section below.

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