This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
Search, find, segment, filter and organize users according to specific demographic criteria, psychographic indicators, etc.
Listen to social conversations online
Identify key buying signals.
This information will let you start meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are searching for cost-effective ways to increase sales using social media, then check out this list of 29 social media analytics tools
for business owners and WordPress users.
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free, simple and easy way to find out what is happening in your industry or niche that could save you time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the simplest and most useful online tools available for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what is being said online about you and your business. Google Alerts is also free.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically sourcing news about people, companies, and any other topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web site, press release, news update, blog post, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.
Hootsuite is a social management application that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will post it for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.
(SocialMetricsPro Social Media Analytics Plugin For WordPress)
SocialMetricsPro is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
Posting to your Facebook, Twitter, WordPress, and Linkedin accounts can be time-consuming and to get all these tasks done you usually need to use different plugins, tools, and web applications. With Sociocaster, you can do this all from one dashboard.
Sociocaster includes powerful social and marketing features: a powerful visual designer, the ability to spy on your competition, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and much more.
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with anyone, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
Beevolve.com is a social monitoring tool designed for SMBs, community managers, content marketers, online marketers, and analysts. It lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales metrics, sentiment, buzz, and more of posts.
HowSociable is a simple tool that allows you to see how your business or brand is mentioned on the social web.
How Sociable displays brand viability metrics on 35+ social sites. It gives you a “social magnitude” score that lets you know how well you are doing across those social sites, and what areas can be improved.
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.
Facebook not only lets you add like, follow, and share social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on Facebook’s platform.
Facebook Insights can help you analyze metrics like page likes, engagement, post reach, etc. This can help improve your business marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most comments, shares, and likes and to learn about the demographics of your audience. You can then use this data to publish targeted content when your audience is on Facebook.
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences and learn what your customers want.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.
CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
ViralWoot is a social media marketing tool for small and medium sized businesses using Pinterest. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with the built-in analytics reports.
Keyhole is a real-time social media search tracking tool that allows you to track hashtags, keywords, and URLs on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and get insights into the audiences that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Find out which of your tweets, posts, photos, or videos get the most engagement in seconds.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)