This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
Search, find, sort, organize and target users according to demographic criteria, psychographics, etc.
Monitor online social conversations
Identify key consumer buying signals.
With this information, you can engage in meaningful conversations with prospects and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been searching for better ways to improve your business results with social media, then check out this list of the best social media analytics tools for helping you gain a better understanding of your audience.
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a free, easy and simple way to find out what is new in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what is being published online about you and your business. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for automatically sourcing information about people, companies, and any subject you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web site, blog post, news update, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
Hootsuite is a social media management application that lets you manage all of your social activities from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post it for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps and a web browser extension.
(SocialMetricsPro Social Media Analytics Plugin For WordPress)
Social Metrics Pro is a WordPress plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
To learn more about Social Metrics Pro, refer to this article: Social Metrics Pro
(Sociocaster – Social media management for internet marketers)
Posting to your Facebook, Linkedin, WordPress, and Twitter accounts can be very time-consuming and to get all of these tasks done usually requires using different tools, web apps, and plugins. Sociocaster lets you do it all from one single dashboard with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, royalty-free image search tool, built-in reply to Facebook comments, unlimited social media account management (agency license), and more.
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as competitor profiles.
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
Beevolve is a social monitoring tool for small and medium sized businesses, analysts, community managers, online marketers, and content marketers. It allows you to track your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion ROI, social buzz, sentiment, etc. for your posts.
HowSociable is a simple social monitoring service that allows you to monitor brand mentions across different social properties.
HowSociable displays brand viability metrics across more than 30 social channels. It gives you a “social magnitude” score that lets you know how well you are doing on those social media sites, and what aspects of your marketing campaigns can be improved.
Mention allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention is cross-device compatible.
Google Analytics is not just an analytics tool that tracks web page view duration, website traffic, visitor behaviour, which web pages visitors are entering your site from, etc., it can also help you track posts made from your website to your social accounts.
Hootsuitehas published a six-step tutorial on tracking social media links with Google Analytics on their blog.
Facebook not only lets you add social media plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook.
(Facebook Insights)
The Facebook Insights dashboard provides multiple metrics and analytics that can help you better understand how people are engaging with your Page. You can then use this information to improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about your the demographics of your audience. You can then use this information to publish relevant posts when your ideal audience is on Facebook.
Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your profile views, top tweets, tweet impressions, followers, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can use the information to improve the way you pin.
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media services. Keep in mind that web technologies change. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create professional and personal to-do lists and share these lists with friends, family and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smart device and stream to your blog.
BlogDash links brands searching for ways to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.
Tailwind is a Pinterest analytics, management, and marketing tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results.
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform (Mention, Attensity, Zendesk, etc) and provides you with Twitter analytics, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, customers, and social networks.
Tweepi provides a number of different ways of searching for users that might have an interest in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and interested users can check your profile and follow back.
Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in many business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about using the WP CMS software to grow your business online, please see other posts we have published on this site.
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