In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, sort, organize and target users according to specific demographic criteria, their interests, etc.
- Monitor social conversations online
- Identify buying signals.
This information lets you start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been searching for smarter ways to improve your business results with social media, then here are dozens of social media management tools for business marketing.
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your business, and your competition on social media)
Is there a free, easy and simple way to find out what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
Google Alerts
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people, brands and companies, and track what is being said about you and your business online.
Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for automatically gathering the latest news about people, brands, companies, and any other subject you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web site, blog post, news update, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on setting up alerts with Google here: How To Set Up A Google Alert
Hootsuite
(Hootsuite)
Hootsuite is a social media management application that lets you manage all of your social media activities from an intuitive dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, visit this website: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then automatically post it for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.
More information: Buffer
SocialMetrics
(SocialMetricsPro)
Social Metrics Pro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
To learn more about SocialMetrics, refer to this article: Social Metrics Pro
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works in any marketing campaign. You can easily manage your social media networks, engage with audiences, schedule messages, and measure ROI from one easy to use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: built-in image-sharing templates, viral video search tool, built-in reply to Facebook comments, agency license to manage unlimited social accounts, and more.
For more information, go here: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track your own social profiles as well as profiles of others.
More info: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here to learn more: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
More info: ManageFlitter
Beevolve
(Beevolve.com)
Beevolve.com is a social media monitoring platform for SMBs, online marketers, community managers, content marketers, and analysts. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure engagement, conversion, and sales metrics, social sentiment, buzz, etc. of posts.
Go here to learn more: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social media measuring tool that lets you monitor how business or brands are mentioned on the social web.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing on those social media sites.
Visit this website for more details: HowSociable.com
Mention
(Mention.com)
Mention provides social media monitoring for all types of businesses, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
More information: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just a web analytics application, it can also monitor links from your WP blog to your social media accounts.
Hootsuite has published a 6-step tutorial on how to track your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook Insights)
Facebook not only lets you integrate share, follow, and like social media buttons and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your campaigns are performing on the Facebook social platform.
(Facebook Insights)
The Facebook Page Insights dashboard can help you analyze metrics like post reach, page likes, engagement, etc. This can help improve your marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have the most shares, comments, and likes and to learn about the demographics of your audience. You can then use this information to publish targeted content to Facebook users.
Visit this website for more details: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your tweets, profile views, tweet impressions, followers, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Go here to learn more: Twitter Analytics
YouTube Analytics
(YouTube)
YouTube Analytics provides analytic reports to publishers.
You can measure views, sources of traffic, audience demographics, total estimated earning from playbacks, how long users watched a video, and more.
Visit this website to learn more: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics lets you see what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can use the data to improve the way you pin.
For more information, go here: Pinterest Analytics
Other Social Media Tools & Services
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media tools and services. Keep in mind that new web technologies change. If any of the tools below change, please let us know.
Wunderlist
A task management tool with a social twist. It lets you create professional and personal task lists and share your lists with friends, family and colleagues.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.
ViralHeat
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, monitor conversations, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream to your blog.
BlogDash
BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.
BrandWatch
BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.
Buzzflash
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCountCircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.
Contax.io
Contaxio allows you to track your followers and friends on Twitter and other social networks.
Conversocial
Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..
Disqus
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket
Meltwater IceRocket is a social search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
GroupHigh
With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
TailWind
Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.
Viralwoot
ViralWoot is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view the performance of your pins with built-in analytics reports.
TweetReach
TweetReach lets you measure the reach of your tweets for search queries, keywords, and hashtags. TweetReach gives you the estimated potential of the tweets for your given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.
ThisMoment
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides users with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. Learn which of your posts, tweets, videos or photos get the most engagement in seconds.
TwitterFall
Twitterfall is based in the UK and lets users on Twitter view upcoming trends and patterns posted by other Twitter users.
Wajam
Wajam displays search results of what your friends are sharing on top of your normal search results.
Addictomatic
Instantly create a page with the latest buzz on any topic of your choice.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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