In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools that allow you to:
- Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
- Monitor and listen in on social conversations online
- Identify key buying signals.
With this information, you can start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you are searching for cost-effective ways to improve your business results using social media, then here are the top social analytics tools for business owners.
WordPress Tools For Media Tracking
(Discover what consumers are saying about you, your business, and your competition on social media)
Is there a free, easy and simple way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful tools available online for keeping up-to-date with news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are publishing about you and your business online. It’s also free.
Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically gathering the latest news about people, brands, companies, or any other subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, press release, news update, blog post, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to set up alerts with Google here: How To Set Up Google Alerts - Three Simple Steps
Hootsuite is a social management platform that lets you manage all of your social media profiles from an intuitive dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and Buffer will post the content for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.
To learn more, go here: Buffer
Social Metrics Pro
SocialMetrics is a WordPress plugin that lets you track social activity across leading social media networks like Facebook, Twitter, Google+, StumbleUpon, Pinterest, Digg, and LinkedIn.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article on Social Metrics Pro. Go here to learn more about this useful plugin: Social Metrics
Posting to WordPress, Twitter, Linkedin, and Facebook can be very time-consuming. To get all these tasks done you usually need to use different plugins, software, or web applications. Sociocaster lets you do it all from one location with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: image-sharing design templates, viral video finder and posting tool, responsive mobile UI, agency license to manage unlimited social media accounts, and much more.
More information: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
To learn more, visit this website: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as profiles of others.
To learn more, visit this website: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
To learn more, visit this site: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
More information: ManageFlitter
Beevolve.com is a social media monitoring tool for SMBs, online marketers, content marketers, analysts, and community managers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion ROI, buzz, sentiment, etc. of posts.
For more information, go here: Beevolve
HowSociable is a simple social monitoring tool that lets you monitor how your brand is mentioned across various social platforms.
How Sociable displays brand viability metrics across 30+ social channels and gives you a “social magnitude” score that lets you know how well you are doing across those social sites.
Visit this website to learn more: HowSociable
Mention helps any type of business monitor the web.
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
More information: Mention
With so many great social media monitoring tools available, it’s easy to forget that free and powerful software applications like Google Analytics can help track social media activities.
Hootsuite has published a great tutorial on how to track your social media links with Google Analytics on their blog.
Facebook not only lets you add social plugins to your website for commenting, sharing, and linking social media buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your campaigns are performing on Facebook’s social platform.
(Facebook.com – Insights)
Facebook Page Insights provides multiple metrics and analytics that can help see data about your audience on Facebook. You can then use this information to improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts have the most shares, comments, and likes and to learn about your the demographics of your audience. You can then use this data to create more of the types of posts that your audience is interested in.
To learn more, visit this site: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a breakdown of your top tweets, profile visits, tweet impressions, followers, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter.com – Tweet activity)
For more information, go here: Twitter Analytics
YouTube Analytics lets publishers see how their channel is performing on the YouTube platform.
You can track visitor demographics, traffic sources, views, how many minutes users watched a video, estimated earnings from playbacks, and more.
More info: YouTube Analytics
Pinterest Analytics lets you see what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin new content. You can use the data to improve the way you pin.
For more details, go here: Pinterest Analytics
Other Social Media Tools
New tools and technologies are being developed each year to help businesses take advantage of social media.
Here are some other social media applications. Keep in mind that new web technologies continually evolve. If any of the tools below change, please contact us.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with colleagues, family and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
BrandWatch lets you tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct social action and participation.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. If you work with audio, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.
Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across the Pinterest network.
ViralWoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking service that allows users to track #hashtags, URLs, and keywords on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand competitors, conversations, and audiences that matter to you across all social channels.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and gain valuable insights into communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in many business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. Discover which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall is a UK-based website that lets users on Twitter view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam displays search results of what your friends are sharing online on top of your normal search results.
Instantly create a page that displays the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
MyTopTweet displays your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.
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