In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to demographic criteria, their interests, etc.
- Monitor and listen to online social conversations
- Identify buying signals.
This information lets you start meaningful conversations with prospects online and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been searching for better ways to increase sales using social media, then here are dozens of free or cost-effective social media analytics tools for business marketing.
WordPress Social Media Monitoring Tools
(Discover what people are saying about you, your business, and your competitors on social media)
Is there a free and simple way to find out what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what is being published about you and your business online.
Google Alerts is not only great for managing your reputation online, but also for automatically gathering information about people, brands, companies, or any other topic you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, news update, press release, blog post, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
If you want to learn how to set up alerts with Google, see this simple step-by-step tutorial: A Quick Guide On Setting Up Google Alerts
Hootsuite is a social media management platform that lets you manage all of your social media activities from one dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer account and Buffer will then automatically post it for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
Go here to learn more: Buffer
(Social Metrics Pro Social Media Analytics Plugin For WordPress)
Social Metrics is a WordPress plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
If you want to learn more about SocialMetrics, refer to this article: SocialMetricsPro WordPress Social Analytics Plugin
Posting to WordPress, Linkedin, Facebook, and Twitter can be time-consuming and to get all these tasks done usually requires different web apps, and software, plugins. With Sociocaster, you can do this all from one single dashboard with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: professional image-sharing templates, top viral video finder, coupon marketing tool, agency license to manage unlimited social media accounts, and much more.
For more information, go here: Sociocaster
SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
Visit this site to learn more: SproutSocial
SocialReport is an all-in-one social media management and reporting tool that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.
More info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.
For more details, go here: ManageFlitter
Beevolve is a social monitoring platform for small and medium sized businesses, community managers, analysts, online marketers, and content marketers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement ROI, sentiment, buzz, and more of all your posts.
Visit this website to learn more: Beevolve
HowSociable is a simple social measuring service that lets you monitor brand mentions on the social web.
HowSociable.com displays brand viability metrics on dozens of social channels. It gives you a “social magnitude” score that lets you know how well you are doing on social media.
Go here for more info: HowSociable.com
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
Go here to learn more: Mention
Google Analytics is not just a great web analytics tool, it can also help you monitor social activities.
Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook.
The Facebook Insights dashboard helps you better understand metrics about page performance to help improve your business marketing efforts.
You can use Page Insights to learn about your posts — which have attracted the most shares, comments, and likes and to learn about about your audience. You can then use this information to create more of the types of posts that your audience finds relevant.
Go here for more information: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your tweet impressions, profile visits, top tweets, followers, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on the YouTube platform.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real time, watch-time, revenue, and engagement reports.
Go here to learn more: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get data about your audiences so you can learn what they want more of.
Go here for more info: Pinterest Analytics
Other Social Media-Related Services And Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related tools and services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share your lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can track conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio can be used to track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. If you work with sounds, videos, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Icerocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a social media monitoring tool designed specifically for Pinterest users. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.
ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (Mention, Attensity, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. You can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, social networks, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in many business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. Know which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall is based in the UK and allows Twitter users to access upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that displays search results based on what your friends share on top of your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about the benefits of using the WordPress web site management software to grow your business online, please see other tutorials and articles we have published on this site.
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com