In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools, services and applications that allow you to:
- Search, find, segment, organize and target users according to demographic criteria, psychographic indicators, etc.
- Listen in on online social conversations
- Identify key buying signals.
This information will allow you to engage in meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for cost-effective ways to improve your business results using social media, then here are the top social media analytics tools for tracking business performance.
WordPress Social Media Tracking Tools
(Discover what people are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free and simple way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people and companies, and track what is being written about you and your business online.
Google Alerts is not only useful for helping you manage your reputation online, but also for gathering the latest news about people, brands, companies, and any topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, press release, news update, blog post, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Simple Step-By-Step Guide On Setting Up Google Alerts
Hootsuite
(Hootsuite)
Hootsuite is a social media management application that lets you manage all of your social media activities from an easy to use dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More info: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
For more information, go here: Buffer
SocialMetrics
(Social Metrics Pro WordPress Social Media Analytics Plugin)
SocialMetricsPro is a WordPress plugin that tracks social signals across leading social media networks like Facebook, Twitter, Google+, LinkedIn, Digg, StumbleUpon, and Pinterest.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
Go here to learn more about SocialMetricsPro: SocialMetricsPro Social Media Analytics Plugin For WordPress
Sociocaster
(Sociocaster)
Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule messages, manage your social networks, engage your audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: professional image-sharing designs, top viral video search tool, smart inbox tool, agency license to manage unlimited social accounts, and more.
Visit this website to learn more: Sociocaster
SproutSocial
(SproutSocial)
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.
For more details, go here: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here to learn more: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
More info: ManageFlitter
Beevolve
(Beevolve)
Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, online marketers, analysts, content marketers, and community managers. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, buzz, social sentiment, and more of all posts.
For more information, go here: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social media monitoring tool that allows you to see how your business and brand is mentioned on the social web.
HowSociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across social sites.
Visit this website to learn more: HowSociable.com
Mention
(Mention.com)
Mention allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
To learn more, go here: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can also help you monitor your social campaign links.
Hootsuite has published a 6-step tutorial on tracking your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook.com)
Facebook not only lets you integrate follow, share, and like social media plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on the Facebook platform.
(Facebook Insights)
The Facebook Insights dashboard provides multiple metrics and analytics that can help you track the number of active users. You can then use this data to improve your marketing efforts.
You can use Page Insights to learn about your posts — which have attracted the most likes, shares, and comments and to learn about your about your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.
Visit this website to learn more: Facebook Insights
Twitter Analytics
(Twitter.com)
Twitter Analytics let you see how your content is performing and gives you a breakdown of your profile views, top tweets, followers, tweet impressions, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
More information: Twitter Analytics
YouTube Analytics
(YouTube Analytics)
YouTube Analytics provides analytics to publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, engagement, revenue, and watch-time reports.
For more information, go here: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics helps you see what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your customers want.
More information: Pinterest Analytics
Other Social Media-Related Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media applications. Keep in mind that web technologies change. If any of the tools below change, please let us know in the comment section.
Wunderlist
A task management tool with a social twist. Create personal and professional to-do lists and share these lists with colleagues, family and friends.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.
ViralHeat
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.
Bambuser
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream content to your blog.
BlogDash
BlogDash connects brands looking to promote their products and services with bloggers willing to write content designed to bring brands positive media attention.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action and participation.
CircleCount
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Meltwater Icerocket
Meltwater IceRocket is a social search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout
Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre lets you access user-generated content (UGC) from the social web.
TailWind
Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the Pinterest network.
ViralWoot
ViralWoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach
TweetReach lets you measure the reach of your tweets for hashtags, searches, and your keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii links bloggers, consumers, and online merchants by tagging images on the web. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow lets you find an audience, measure, manage and monetize your social media presence.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, listen into the conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur
Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including GooglePlus, Twitter, Facebook and many more.
TrapIt
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their prospects, social networks, and customers.
Tweepi
Tweepi provides different ways to search for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow you back.
Followadder
Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. You can quickly learn which of your tweets, posts, videos or photos get the most engagement.
TwitterFall
Twitterfall lets Twitter users view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam
Wajam displays search results of what your friends are sharing on top of your normal search results.
Addict-o-matic
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
MyTopTweet displays your top 10 performing tweets.
SocialMention
SocialMention is a real-time social media search and analysis platform.
Twazzup
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope you have found this information useful. To learn more about the benefits of using the WP web site publishing software to grow your business online, please see other tutorials we have published on this site.
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