In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools that let you:
- Search, find, sort, filter and organize users according to specific demographic criteria, their interests and behavior, etc.
- Listen to social conversations online
- Identify key buying signals.
With this information, you can start a meaningful conversation with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for cost-effective ways to improve your business results using social media, then check out our list of dozens of social media monitoring tools for social marketers.
Social Media Monitoring Resources For WordPress
(Discover what consumers are saying about you, your business, and your competition on social media)
Is there a free and simple way to find out what is new in your niche or industry that can save you a massive amount of time doing research? Yes, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are saying online about you and your business.
Google Alerts is not only great for managing your reputation online, but also for automatically gathering news about people, companies, or any topic you want to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on setting up alerts with Google here: A Quick & Easy Guide On Setting Up Google Alerts
Hootsuite is a social management platform that lets you manage all of your social media activities from an easy to use dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.
Visit this website to learn more: Buffer
SocialMetrics is a plugin for WordPress that tracks social signals from many leading social networks like Google+, Facebook, Twitter, StumbleUpon, Pinterest, Digg, and LinkedIn.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
Go here if you want to learn more Social Metrics Pro: Social Metrics Pro
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily manage your social networks, schedule messages, engage with audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful social and marketing features: image-sharing design templates, social stream, bulk content import and schedule feature, agency license to manage unlimited social media accounts, and much more.
More information: Sociocaster
SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as profiles of others.
Visit this site for more information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here for more info: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
To learn more, visit this site: ManageFlitter
Beevolve is a social media monitoring platform designed for SMBs, analysts, content marketers, community managers, and online marketers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, buzz, etc. of posts.
More info: Beevolve
HowSociable is a simple tool that allows you to monitor how your business and brand is mentioned across various social media platforms.
How Sociable displays brand viability metrics and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
More info: HowSociable
Mention provides media monitoring for all types of businesses, marketers, CEOs, agencies, etc., and allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention is cross-device compatible.
More information: Mention
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can help monitor social media campaign links.
Facebook not only lets you add social plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your content is performing on Facebook.
(Facebook – Insight Types)
Facebook Page Insights tracks active users to help improve your marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your about your audience. You can then use this data to publish content when your posts are most likely to reach more targeted people.
Visit this website to learn more: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a monthly break down of your profile views, tweets, tweet impressions, followers, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter.com – Tweet activity)
For more information, go here: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, watch-time, engagement, and revenue reports.
Go here for more details: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. You can get information that helps you learn what your audiences want.
To learn more, visit this site: Pinterest Analytics
Other Social Media Tools And Services
Many new tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media-related applications. Keep in mind that new web technologies change. If any of the tools below change, please let us know in the comment section.
A task management tool with a social twist. Create personal and professional to-do lists and share these lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.
CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.
Tailwind is a social media monitoring application for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance.
ViralWoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for your keywords, hashtags, and searches. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their performance results using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, TweetDeck, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find a targeted audience, measure and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand audiences, competitors, and conversations that matter to you across all social channels.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google Plus and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their social networks, customers, and prospects.
Tweepi provides a number of different ways of searching for users that could have an interest in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.
Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in hundreds of relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. Discover which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall is based in the UK and allows users on Twitter to access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam gives you search results of what your friends are sharing online on top of your normal search results.
Instantly create a page with the latest buzz on any chosen topic.
Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that shows your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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