Tag: WordPress Social Media Tools

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools, services and applications that let you:

• Search, find, sort, filter and organize users according to demographics, psychographics, etc.
• Listen in on social conversations online
• Identify key consumer buying signals.

With this information, you can engage in meaningful conversations with prospects online and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for ways to improve your business results using social media, then here are the top social media analytics tools for gaining a better understanding of your ideal customers.

Top Media Tools For WordPress Users

(Discover what consumers are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a free, easy and simple way to access information about what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing about you and your business online. It’s also free.

Google Alerts is not only only a great tool for helping you manage your reputation online, but also for automatically gathering the latest news about people, companies, and any other subject you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, news update, blog post, press release, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: A Simple Step-By-Step Guide On How To Set Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social media activities from an easy to use dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more information, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a browser extension.

More information: Buffer

SocialMetrics

(SocialMetrics)

Social Metrics Pro is a WordPress plugin that lets you monitor social activity across many leading social media networks like Facebook, Google Plus, Twitter, StumbleUpon, LinkedIn, Pinterest, and Digg.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetrics. For more details about this plugin: SocialMetricsPro Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule messages, engage with your audiences, manage your social networks, and measure ROI from one easy to use dashboard.

Sociocaster includes lots of powerful marketing and social features: a powerful visual designer, royalty-free image finder, bulk content importing & scheduling, agency license to manage unlimited social accounts, and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as profiles of others.

Go here for more info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more information, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring tool for small and medium sized businesses, content marketers, community managers, online marketers, and analysts. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, sentiment, social buzz, etc. of all your posts from one platform.

For more information, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring service that lets you monitor brand mentions across different social media properties.

How Sociable displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing on social media.

Go here for more info: HowSociable.com

Mention

(Mention)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (assigning mentions with other team members and sharing alerts), and offers apps for both desktop and mobile devices.

More information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a web analytics tool used to track and report website traffic, visitor behavior, web page view duration, what website links site visitors are clicking on the most, etc., it can also track posts made from your WordPress website or blog to your social accounts.

Hootsuite has published a six-step tutorial on tracking social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you integrate share, like, and follow social media plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook’s social platform.

(Facebook Insights)

Facebook Insights can be seen by all the page administrators and can help improve your business marketing efforts by allowing you to analyze page metrics like engagement, page likes, post reach, etc.

You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, shares, and likes and to learn about the demographics of your audience. You can then use this data to create more of the type of content that your audience is interested in.

More information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your profile views, top tweets, followers, tweet impressions, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to video publishers.

You can monitor sources of traffic, demographics, views, average video viewing duration, earnings from video playbacks, and more.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you explore what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. You can use the information to improve the way you pin.

More information: Pinterest Analytics

Other Social Media Tools

Many new tools and technologies are being developed each year to help businesses make sense of social media.

The list below contains a number of other social media services. Keep in mind that new web technologies change. If anything changes in the list below, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

accurately listen to conversations about your brand, your products or your market.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contax.io monitors your friends and followers on Twitter and provides detail that helps you choose when to follow back.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the entire Pinterest network.

ViralWoot

Viralwoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole is a real-time social media search monitoring application that lets you track URLs, keywords, and hashtags on Twitter and Instagram. Users can monitor their performance metrics using easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, conversations, and the audiences that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides multiple ways to search for users that might be interested in your brand. Once you find your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and if they are interested, they can check your profile and follow back.

Followadder

Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. Find out which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based website that lets Twitter users view upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing online above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet shows your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

***

We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

***