Tag: WordPress Social Media Tools

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools that let you:

• Search, find, segment, organize and target users according to demographics, their interests and behavior, etc.
• Monitor and listen to online social conversations
• Identify key consumer buying signals.

This information will allow you to start a meaningful conversation with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for better ways to increase sales using social media, then check out our list of more than 27 social analytics tools for helping you gain a better understanding of your audience.

WordPress Resources For Social Media Tracking

(Discover what consumers are saying about you, your brand, and your competitors on social media)

Wouldn’t it be great if there was a simple and easy (and free) way to access information about what is going on in your industry or niche that could save you a massive amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful tools available online for keeping up with news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are saying online about you and your business. It’s also free.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing news about people, brands, companies, or any other topic you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, news update, press release, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: Google Alerts – A Step-By-Step Tutorial

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media activities from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will post it for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.

Go here for more information: Buffer

SocialMetrics

(Social Metrics)

Social Metrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article on SocialMetricsPro. Go here to learn more: SocialMetrics Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule messages, manage your social media networks, engage your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: pre-made image-sharing templates, the ability to spy on your competition, built-in retweets, favorites, comments, and likes tool, agency license to manage unlimited social accounts, and more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more information, visit this site: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as competitor profiles.

For more details, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you sort your followers by any criteria to find your most important and influential followers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring tool designed for SMBs, content marketers, analysts, online marketers, and community managers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, social buzz, etc. for your posts from one platform.

Visit this website to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you monitor how business or brands are mentioned on the social web.

HowSociable.com displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

Go here for more information: HowSociable

Mention

(Mention.com)

Mention is a social media monitoring tool for all types of businesses, marketers, CEOs, agencies, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention is cross-device compatible.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that free and powerful software applications like Google Analytics can also help monitor social media campaigns.

Hootsuite has published a useful six-step guide on how to track your social media links with Google Analytics here.

Facebook Insights

(Facebook.com)

Facebook not only lets you add share, follow, and like social media plugins and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook’s social platform.

(Facebook.com – Insights)

Facebook Page Insights can track the number of active users on your page. This helps improve your marketing efforts.

You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about your audience demographics. You can then use this information to publish content when your content is most likely to reach your target audience.

To learn more, visit this site: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a break down of your top tweets, profile visits, tweet impressions, followers, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

Go here for more details: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytic reports to video publishers.

You can measure sources of traffic, audience demographics, views, estimated revenue from video playbacks, video viewing duration, and more.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can get data about your audiences so you can learn what your customers want.

More info: Pinterest Analytics

Additional Social Media Services & Web Applications

New tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media worth knowing about. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects brands looking for ways to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

BrandWatch allows you to listen to conversations about your brand, your products or your market with pinpoint accuracy.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Icerocket is a social search engine which lets you search Twitter, Facebook, the blogosphere, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results across the Pinterest network.

ViralWoot

Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, keywords, and search queries. TweetReach shows you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media tracking service that lets you track keywords, #hashtags, and URLs on Twitter and Instagram. Analytic results are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and gain valuable insights into communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides you with automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that lets Twitter users view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using the WordPress CMS platform to grow your business online, please see our related posts section below.

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