Author: WP Compendium

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools, services and applications that let you:

• Search, find, sort, filter and organize users according to demographic criteria, psychographics, etc.
• Monitor and listen to online social conversations
• Identify key consumer buying signals.

With this information, you can engage in meaningful conversations with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for ways to increase sales with social media, then check out this list of more than 27 social analytics tools and resources for better understanding your ideal customers.

WordPress And Media Tracking

(Discover what consumers are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a simple and easy way to find out what is going on in your industry or niche that could save you a massive amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up-to-date with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are publishing online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for gathering the latest news about people, companies, or any other subject you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, blog post, news update, press release, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you need to learn how to set up alerts with Google, see this step-by-step tutorial: How To Set Up A Google Alert - 3 Simple Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media activities from an intuitive dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post it for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.

More info: Buffer

SocialMetricsPro

(Social Metrics Social Plugin For WordPress)

Social Metrics is a WordPress plugin that tracks social signals from leading social networks like Facebook, Twitter, Google+, Pinterest, StumbleUpon, Digg, and LinkedIn.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about Social Metrics Pro. For more info, see this article: SocialMetrics Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to your WordPress, Linkedin, Facebook, and Twitter accounts can be time-consuming and to get all these tasks done you usually need to use different web applications, and tools, plugins. Sociocaster lets you do it all from one dashboard.

Sociocaster includes lots of powerful social and marketing features: professional image-sharing templates, royalty-free image search tool, built-in bookmarklet, unlimited social media account management (agency license), and more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more information, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

For more details, go here: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social media monitoring tool designed for SMBs, content marketers, analysts, community managers, and online marketers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure engagement and sales, buzz, sentiment, and more of all posts.

To learn more, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to see brand mentions on the social web.

How Sociable displays brand viability metrics across more than 35 social media sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

To learn more, visit this site: HowSociable.com

Mention

(Mention.com)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention has developed apps for mobile and desktop users.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that free tools like Google Analytics can also help monitor social campaign links.

Hootsuite has published a tutorial that shows you how to track social media links with Google Analytics here.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add share, follow, and like social buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your site is performing on Facebook.

(Facebook – Insight Types)

Facebook Insights can track the number of active users on your page. This helps you improve your marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your the demographics of your audience. You can then use this data to publish content when your content is most likely to reach your target audience.

Visit this website to learn more: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweet impressions, followers, profile visits, top tweets, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter – Tweet activity)

Go here for more info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytics to publishers.

You can measure traffic sources, viewer demographics, views, video viewing duration, total estimated earning from playbacks, and more.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.

More info: Pinterest Analytics

Additional Social Media Services & Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media applications. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash links brands looking to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are searching for.

BrandWatch

accurately listen to conversations about your brand, your market, or your products.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io lets you track your friends and followers on Twitter and other social networks.

Conversocial

With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the entire Pinterest network.

Viralwoot

Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their performance metrics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure, manage, optimize and maximize your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, customers, and social networks.

Tweepi

Tweepi provides different ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow back.

Followadder

Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. You can quickly find out which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall lets Twitter users access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet shows your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other articles and tutorials we have published on this site.

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