Author: WP Compendium

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools that allow you to:

• Search, find, segment, organize and target users according to specific demographics, their interests, etc.
• Monitor and listen in on online social conversations
• Identify key consumer buying signals.

With this information, you can engage in meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been searching for smarter ways to improve your business results with social media, then check out our list of dozens of great social analytics tools & resources for improving social marketing.

Top Social Media Monitoring Resources For WordPress Users

(Discover what people are saying about you, your business, and your competitors on social media)

Is there a simple and easy (and free) way to know what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the simplest and most useful online tools available for keeping up with news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are posting about you and your business online. Google Alerts is also free.

Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for receiving information about people, companies, and any topic you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

If you need to learn how to set up alerts with Google, see this tutorial: How To Set Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, visit this site: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will post the content for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a browser extension.

Go here for more details: Buffer

Social Metrics Pro

(SocialMetrics)

SocialMetricsPro is a plugin for WordPress that tracks social signals from many leading social media networks like Twitter, Google+, Facebook, LinkedIn, StumbleUpon, Pinterest, and Digg.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article about SocialMetrics. Go here to learn more: Social Metrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily schedule messages, engage your audiences, manage your social networks, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: pre-made image-sharing design templates, popular Twitter topics discovery tool, built-in reply to Facebook comments, unlimited social media account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and reports, mobile apps, RSS feed integration, etc.

Go here to learn more: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.

More information: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

For more details, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring platform for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, social sentiment, buzz, etc. for your posts.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see how your business or brand is mentioned across different social media platforms.

HowSociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing across those social media sites, and which areas can be improved.

For more details, go here: HowSociable.com

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows for collaborative monitoring.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help monitor links posted from your website to your social campaigns.

Hootsuite has published a useful step-by-step guide on tracking your social media links with Google Analytics here.

Facebook Insights

(Facebook)

Facebook not only lets you add social plugins to your WordPress site for sharing, commenting, and following social media buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you see how your campaigns are performing on Facebook’s social platform.

(Facebook.com – Insights)

Facebook Page Insights helps you better understand metrics about how users are engaging with your Page to help you with your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have the most likes, comments, and shares and to learn about about your audience. You can then use this information to publish relevant posts when your ideal audience is on Facebook.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a breakdown of your followers, top tweets, profile views, tweet impressions, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

For more information, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets video publishers better understand how their channel is performing on YouTube.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, realtime, revenue, engagement, and watch-time reports.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. You can get information that helps you learn who your audience is and what they want.

To learn more, visit this website: Pinterest Analytics

Additional Social Media-Related Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media-related services. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. Create personal and professional task lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.

BrandWatch

BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing social.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount is a Google Plus education resource. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Meltwater Icerocket

Icerocket is a social search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, company, or products using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, topics, location, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the Pinterest network.

Viralwoot

ViralWoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for your selected keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed in an easy to understand visual reports.

Riffle

Riffle integrates with 16 Twitter platforms (SocialEngage, SocialFlow, Twilert, etc) and provides you with Twitter analytics, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

Tweepi provides multiple ways of searching for users that could be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow back.

Followadder

Followadder provides you with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based website that lets Twitter users access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results of what your friends are sharing on top of your normal search results.

Addictomatic

Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress CMS software to grow your business online, please see our related posts section below.

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