Successful marketers know that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a list gives you instant traffic and access to repeat customers.
Research shows that, on average, 50%-80% of all web visitors will leave and never return. That’s a lot of money to leave behind. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their details while they’re visiting your site, so you can continue communicating after they exit your website.
Building a list is absolutely essential for building a successful online business. A great list of targeted contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build an email list, but until now, it was very hard to find a cost-effective and easy-to-use solution that incorporates just about all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WordPress A/B Testing List Builder
Plugin Description
The Thrive Leads WordPress mailing builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, working directly inside your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different from other lead capturing solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads list builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
To learn more about this plugin go here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s A WordPress Plugin
Thrive Leads list builder for WordPress eliminates the need to have multiple plugins . This not only reduces potential plugin conflicts, but also keeps your website’s loading speed down.
Easy Installation
Thrive Leads is very easy to install. Just upload it to your Plugin folder via your admin user login and activate.
Really Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help you out.
Every Type Of Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of form your business will ever need.
For example, you can use the plugin to add unblockable “pop-up” opt-in forms …
Add forms that slide in from the edge of your screen …
You can use the plugin to add in-line forms anywhere within your content, or the middle of your posts …
Insert a form into any widget area of your site …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides a number of features to WordPress users. Here are just a few of these:
Fast And Simple To Install
Be up and running in very little time. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, and a dedicated support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your own administrator section.
All-In-One List Building Strategies To Boost Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing Engine
Split testing is the quickest way to double or triple your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
Split-Test Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the losing variations, and keep displaying only the ones that convert well after enough data has been collected.
You just begin testing and the plugin takes care of everything else, automatically picking the best performers and hiding the losers over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 60 seconds
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Test Opt-In Form Types
Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form and see which type of form creates better results for your business.
Test Completely Different Offers
The plugin even lets you split-test entirely different offers.
For example, you can assign different forms to different follow-up sequences to help you determine which offer yields the best conversion rates for your business.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a slide-in form on all Pages), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that go well beyond any other list-building tools.
Testimonials
Here are some of the testimonials and comments that users have written about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to provide you with assistance.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, 30 day, complete refund guarantee.
Software Price
The plugin is available in the following editions:
- Single Site License – This edition lets you install & activate the plugin on 1 single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites edition allows you to install & activate the plugin on unlimited websites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This option lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost to purchase the Thrive Leads software depends on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the pricing shown above. This may not be the actual pricing set by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your entire website.
For a demo video showing how the software works, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by running split-tests and find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing the user to create and insert popups into their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WP Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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