Savvy marketers understand the power of mailing lists.
This is because a mailing list gives you on-demand traffic and access to repeat buyers.
Research shows that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money and opportunities that you could be missing out on. In addition to this, research shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to get repeat interactions with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ details while they’re still on your site, so you can continue communicating with them after they have exited your website.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many different ways and strategies to build a list, but until recently, it was very difficult to find one affordable solution that incorporates most kinds of list-building methods available to capture email addresses on a website.
Thrive Leads – Mail List-Building Plugin For WordPress
Plugin Description
The Thrive Leads mailing list builder for WordPress lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different from other email-capturing solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s A Plugin For WordPress Users
Thrive Leads mail list-building plugin for WP eliminates the need to install multiple plugins on your WordPress site. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In Very Little Time
Thrive Leads is really easy to install. Simply upload the plugin file to your Plugins folder via your WP admin user section and activate.
Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions you have.
Every Kind Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form you need.
For example, you can use the Thrive Leads plugin to add unblockable “pop-up” subscriber forms …
Add forms that slide in from the edge of your screen …
You can use Thrive Leads to insert opt-in forms anywhere within your content, or the middle of your blog posts …
Insert a subscription form into any widget area of your website …
You can add 2-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many unique features to website owners. Here are just a few:
Quick And Easy To Install
Be up and running in no time. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, and a support team.
This software not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from within your own administrator account.
Built-In List Building Strategies To Maximize Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:
Design And Deploy
Thrive Leads comes with dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful Split Testing
A/B testing is the fastest way to increase your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Test Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and keep showing only the forms that are converting well after sufficient data has been gathered.
You simply begin testing and the plugin will handle the rest, automatically picking the forms that perform best and hiding the losing variations over time.
Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 2 minutes
- Scroll-depth triggers where a message will appear only after your visitors scroll down at least 30% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if forms should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.
A/B Test Opt-In Form Types
The plugin also lets you split-test different form types. For example, you can test a lightbox pop-up vs an in-line form and see which kind of form performs better for your business.
Test Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can assign different forms to different email sequences to help you determine which offer delivers the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Solutions
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you opt-in testing capabilities that go far beyond what most other list-building software provide.
Feedback From Users
Here are a few of the testimonials users have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help you sort out any problems you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Product Pricing
Thrive Leads is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on 1 single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – The Unlimited Sites option allows you to install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the prices shown above. This may not be the actual price charged by the product developer when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your website.
For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by running tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website: Thrive Leads – WordPress Split-Testing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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