Savvy marketers know the power of mailing lists.
This is because a list gives you on-demand traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of visitors to a site generally leave and never return. That’s a lot of money to leave behind. In addition to this, research shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s crucial, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their details while they’re still on your site, so you can keep in touch after they have exited your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build a targeted list of subscribers, but until very recently, it was very hard to find a solution that integrates just about all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Mailing List Builder
Plugin Description
Thrive Leads WP mailing list builder lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve using lead capture forms.
One of the key differences between Thrive Leads and all other email-capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your web site:
It’s WordPress
The Thrive Leads WordPress list builder eliminates the need to install multiple plugins on your website. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Installation Is Easy
Thrive Leads is quite easy to install. Just upload it to your Plugins folder via your WP administrator area and activate.
Very Simple To Use
Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you out.
Every Kind Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form you will ever need.
For example, you can use the plugin to build eye-catching “pop-up” lightboxes …
Insert slide-in forms …
You can use it to insert great-looking opt-in forms anywhere inside your content, or the top of your posts and pages using a simple shortcode …
Insert a form into any widget area of your website …
You can add two-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers many features to web site owners. Here are just some:
Quick And Simple To Install And Configure
Ready to use in no time. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, plus a dedicated support team.
This software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your dashboard.
Integrated List Building Strategies To Maximise Your Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use plugin:
Design & Deploy
The plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful A/B Testing Engine
A/B testing is the quickest way to improve your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
A/B Test Different Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only those that are converting well after sufficient data has been collected.
You simply start your test and the plugin will handle everything else, automatically increasing your conversion rates over time.
Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 5 minutes
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if the form should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
A/B Test Form Types
The plugin also lets you test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form and see which form type performs better for your business.
Test Entirely Different Offers
The plugin even lets you see how different offers perform against one another.
For example, you can connect different forms to different follow-up sequences to help you decide which offer results in the best conversion rates.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on all Posts), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders And Email Marketing Systems
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond what other list-building software provide.
User Testimonials
Below are some of the testimonials plugin users have submitted regarding the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help users out.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, thirty day, 100% refund guarantee.
Software Cost
The plugin is available in the following editions:
- Single Site – The Single Site license allows you to install & activate the plugin on one single site. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – The Unlimited Sites edition lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency license lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Price details for Thrive Leads depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this review was written. This may or may not be the actual price charged by the software author when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Plugin Info
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire website.
For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is by running split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mail List-Building Plugin For Conversion-Focused WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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