Savvy marketers know the power of mailing lists.
This is because a a list of email subscribers gives you immediate traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of all web visitors generally will leave and never return. That’s a lot of money to leave behind. Research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their contact details while they’re still on your website or blog, so you can build a relationship with them after they have left your website.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become the most reliable source of profit of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
There are many ways and effective strategies to build an email list, but until now, it was very difficult to find an easy-to-use solution that gives users access to most kinds of proven list-building methods available to capture email addresses on a website.
Thrive Leads – WP A/B Testing Mailing Builder
Plugin Description
The Thrive Leads WP list builder lets you build a list of subscribers fast using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies involve lead capture forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
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Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s A WordPress Plugin
Thrive Leads WP mailing list builder eliminates the need to install multiple plugins . This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Really Easy To Install
Thrive Leads is really easy to install. Just upload a zip folder containing the plugin files to your Plugin folder via your dashboard and activate.
Very Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help you out.
Every Type Of Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of form your business needs.
For example, you can use the plugin to add “pop-up” opt-in forms …
Add forms that slide in from the corner of your screen …
You can use the Thrive Leads plugin to add in-line forms anywhere inside your content, or the bottom of your blog posts using a simple short code …
Insert a form into your sidebar navigation menu …
You can add two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many features to WP users. Here are just a few of these:
Fast And Simple To Install
Ready to start using in very little time. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a dedicated support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your own admin account.
All-In-One List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful Split Testing
Split testing is the fastest way to improve your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
A/B Test Multiple Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and keep displaying only the highest converting campaigns after sufficient data has been collected.
You just begin testing and the plugin will handle everything else, automatically increasing your conversion rates over time.
Test Multiple Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 1 minutes
- Scroll-depth triggers where a message appears only after your visitors scroll down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if forms should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
Split-Test Multiple Opt-In Form Types
Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form and see which type of form creates better results for your business.
A/B Test Entirely Different Offers
The plugin even lets you test different offers against one another.
For example, you can assign different forms to different follow-up sequences to help you determine which offers deliver the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular web browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend well beyond any other list-building software.
User Testimonials
Here are a few of the testimonials and comments customers have published about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help you sort out any problems you have.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Product License Price
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site license allows you to install & activate the plugin on 1 single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This license lets you install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is selling for the amounts shown above. This may or may not be the actual price charged by the plugin seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For ”how to” videos showing plugin usage, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to continually run split-tests and find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert popups into their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – WP List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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