Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - WP Mail List-Building PluginSavvy marketers understand that building a mailing list is one of the most profitable activities you can engage in to grow your business online.

This is because a mailing list gives you on-demand traffic and access to repeat buyers.

It’s a well-known fact that, on average, 50%-80% of visitors to a web site who leave will never return. That’s a lot of money you’re most certainly leaving behind. Testing also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s vitally important, therefore, to try and get repeat interactions with your visitors.

How can you do this, however, if most visitors never return?

The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can keep in touch after they have left your web site.

Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become the most valuable asset of your entire online business.

Thrive Leads - WP  Mail List-Building Plugin

If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.

Thrive Leads - Mail List-Building Plugin For Conversion-Focused WP Sites

Now … there are many ways and different strategies to build a subscriber list, but until very recently, it was very difficult to find a cost-effective and simple solution that gives users access to all of the most effective methods available for capturing email addresses on a website.

Thrive Leads – WordPress Mailing List-Building Plugin

Thrive Leads - List-Building Plugin For WP

Plugin Description

The Thrive Leads WordPress mail list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, improve your conversions, and get traffic on demand, all from within your WordPress dashboard …

Thrive Leads - List-Building Plugin For Conversion-Focused WP Users

As mentioned earlier, there are many ways and different strategies to build an email list, and almost all of these methods and strategies involve the use of opt-in forms.

What makes Thrive Leads different from other email-capturing solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built all into one plugin.

The Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.

Thrive Leads - Mail List-Building Plugin For Conversion-Focused WordPress Users

Learn more about this plugin here:


Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your website:

It’s WordPress

Thrive Leads mailing list-building plugin for WordPress eliminates the need to install multiple plugins on your WordPress website. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Very Easy To Install

Thrive Leads installs just like any plugin. Just upload a zip file containing the plugin to your Plugins folder via your WP administrator area and activate.

Really Simple To Use

Thrive Leads makes it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.

In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-60 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to answer any questions you have.

Every Kind Of Form Your Business Needs

With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form your business needs.

For example, you can use the Thrive Leads plugin to build unblockable “pop-up” subscriber forms …

Thrive Leads - Mailing List-Building Plugin For Hyper-Targeted WordPress Opt-In Form Conversions

Insert slide-in forms …

Thrive Leads - Mailing Builder For WP

You can use the plugin to place in-line forms anywhere inside your content, or the top of your posts and pages using a simple short code …

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WordPress Users

Insert a subscription form into your sidebar navigation area …

Thrive Leads - Mailing Builder For WP

You can insert 2-step opt-in links that open a lightbox form when a link is clicked on …

Thrive Leads - WordPress A/B Testing Mailing Builder

And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …

Thrive Leads - Mailing Builder For WP

As you can see, Thrive Leads integrates every kind of subscription form you need in one single plugin …

Thrive Leads - WordPress Faster Mail List-Building Plugin

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …

Plugin Features

Thrive Leads offers a number of great features to WP users. Here are just some of these features:

Quick And Simple To Install And Use

Ready to start using in very little time. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, and a responsive support team.

This tool not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns without ever leaving your own WP dashboard.

Built-In List Building Strategies For Optimal Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use tool:

Design And Deploy

The plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms with no technical skills required.

Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …

Thrive Leads - List-Building Plugin For WordPress

A/B Testing

Split testing is the fastest way to optimize your conversion rates and speed up the growth of your list.

Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:

A/B Test Different Opt-In Form Designs And Content

A/B Test Different Opt-In Form Designs And Content

Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and continue displaying only the highest converting tests after sufficient data has been gathered.

You simply begin your test and the plugin handles everything else, automatically picking the winners and hiding the losing variations over time.

A/B Test Multiple Form Triggers

Split-Test Different Form Triggers

Thrive Leads lets you customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to present a link on your screen after 5 minutes
  • Scroll-depth triggers where a message appears once your visitor scrolls down at least 30% of the page
  • Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.

Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.

Test Opt-In Form Types

A/B Test Different Opt-In Form Types

The plugin also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form to see which type of form performs better for your business.

Split-Test Offers

Split-Test Offers

The plugin even lets you run tests on completely different offers.

For example, you can assign different forms to different follow-up sequences to help you decide which offer yields the best conversion rates.

(Split-test different offers)

Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.

Thrive Leads - Mail List-Building Plugin For WordPress

Additional features of the Thrive Leads plugin include:

Smart Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to display to specific segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Forms

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

100% Responsive

Your forms and list marketing campaigns will display correctly on any device or screen size.

The plugin has also been tested for compatibility will all popular browsers.

Gain Actionable Insights

Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.

Thrive Leads - Mailing Builder For Conversion-Focused WP Sites

Seamless Integration With Major Autoresponders & Popular Email Marketing Services

If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.

Additionally, you can use different lists and different services with different forms, so you’re never tied to just one solution.

Thrive Leads - WordPress List-Building Plugin

As you can see, Thrive Leads gives users many opt-in testing capabilities that go far beyond what most other list-building software provide.

User Feedback

Below are some of the testimonials and feedback that customers have published about Thrive Leads:

”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman

Product Support

As mentioned earlier, ThriveThemes provides extensive training content, webinars and a support team that is available to help users and answer any questions they have.

The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, 30 day, complete refund guarantee.

Software Cost

Thrive Leads is available in the following editions:

  • Single Site License – This edition allows you to install & activate the plugin on 1 single site. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites License – The Unlimited Sites option lets you install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency – The Agency license allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.

Note: Pricing details of the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the amounts shown above. This may or may not be the actual pricing charged by the software seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.

Check the plugin’s website for the current price:

Additional Info

Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms all across your website.

For a demo video of the plugin, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to run A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.

With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and add popups to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.

As Thrive Themes state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WP List-Building Plugin

For full details, check out the plugin here: Thrive Leads – WordPress Mailing List-Building Plugin

By the way …

We use Thrive Leads here on Check it out for yourself …