Successful marketers know the power of mailing lists.
This is because a mailing list of targeted customers gives you traffic on demand and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money and opportunities you’re missing out on. Testing also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to look for ways that will help you get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can keep in touch after they exit your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many different ways and effective strategies to build an email list, but until very recently, it was very difficult to find one cost-effective and simple solution that takes advantage of almost all types of list-building methods available for capturing email addresses on a website.
Thrive Leads – WordPress Mailing Builder
Plugin Description
The Thrive Leads WordPress mailing list-building plugin lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies involve the use of opt-in forms.
What makes Thrive Leads different than all other lead capturing software is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
Go here to learn more:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s A WordPress Plugin
The Thrive Leads WP list-building plugin eliminates the need to install multiple plugins on your website. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Easy, Quick & Simple To Install
Thrive Leads installs like every WordPress plugin. Simply upload the plugin file to your Plugins folder via your admin user account and activate.
Really Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to provide you with any assistance you need.
Every Kind Of Opt-In Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of form your business will ever need.
For example, you can use it to display unblockable “pop-up” lightboxes …
Add slide-in forms …
You can use it to insert great-looking in-line forms anywhere within your content, or the top of your posts and pages …
Insert an opt-in form into the sidebar widget area …
You can insert 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of great features to site owners. Here are just some of these:
Quick And Simple To Install
Ready to go to work in very little time. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, plus a support team.
This list-building software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from your dashboard.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design And Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful A/B Testing Engine
A/B testing is the fastest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
Test Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and continue showing only the highest converting campaigns after enough data has been collected.
You simply begin testing and the plugin handles everything else, automatically helping you increase your conversion rates over time.
Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 15 seconds
- Scroll-depth triggers where a message appears only after your site visitors scroll down at least 30% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if the form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
Split-Test Different Opt-In Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a sidebar widget form vs a slide-in form to see which type of form performs better for your business.
A/B Test Completely Different Offers
Thrive Leads even lets you A/B test completely different offers.
For example, you can connect different forms to different email marketing campaigns to help you decide which campaign offers yield the best conversion results for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily clone any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Reports For Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives you opt-in testing capabilities that go far beyond any other list-building tools.
User Testimonials
Here are a few of the testimonials plugin customers have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help users sort out any issues they have.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, thirty day, complete refund guarantee.
Product Pricing
Thrive Leads is available in the following editions:
- Single Site – This option lets you install & activate the plugin on 1 single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on unlimited websites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This license allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing details of Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product is being retailed for the pricing shown above. This may or may not be the actual pricing set by the software author when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire website.
For ”how-to” videos showing how the software works, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is to run tests and find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and add pop-up forms to their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WP Split-Testing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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