Experienced marketers know the power of mailing lists.
This is because a mailing list gives you traffic on demand and access to repeat customers.
Research shows that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money and opportunities you’re missing out on. Also, marketing tests show that it takes an average of seven exposures to your business before a purchase decision is made. It’s of the utmost importance, therefore, to look for a strategy that will help you get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ details while they’re visiting your site, so you can keep in touch after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
There are many ways and different strategies to build a targeted list of subscribers, but until now, it was very difficult to find one cost-effective and easy-to-use solution that gives users access to most types of proven list-building methods available to capture email addresses on a website.
Thrive Leads – WordPress A/B Testing Mailing Builder
Plugin Description
Thrive Leads list builder for WordPress could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve subscription forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads WP mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.
Go here to learn more about this plugin:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s A WordPress Plugin
The Thrive Leads mailing builder for WordPress eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Quick Installation
Thrive Leads installs like every plugin. Just upload a zip file containing the plugin to your Plugins folder via your WordPress admin user login and activate.
Very Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies as well as a support team that is available to answer any questions you have.
Every Type Of Opt-In Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form your business needs.
For example, you can use Thrive Leads to build “pop-up” subscriber forms …
Add slide-in forms …
You can use it to add your opt-in forms anywhere inside your content, or the middle of your posts and pages using a simple short code …
Insert an opt-in form into any widget area of your site …
You can add 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many unique features to WordPress users. Here are just a few of these:
Fast And Easy To Install
Ready to use in very little time. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, and a support team.
This tool not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your own admin user login.
Integrated List Building Strategies For Maximum Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design And Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful A/B Testing
A/B testing is the quickest way to boost your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
A/B Test Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the ones that are converting well after enough data has been gathered.
You simply start your test and the plugin takes care of everything else, automatically helping you increase your conversion rates over time.
A/B Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 10 seconds
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
Split-Test Opt-In Form Types
The plugin also lets you perform split-tests against different form types. For example, you can test a widget form on your sidebar vs an in-line form to see which type of form creates better results for your business.
Test Entirely Different Offers
The plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email marketing campaigns to help you determine which offers yield the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Seamless Integration With All Major Autoresponders And Email Marketing Services
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond any other list-building software.
User Feedback
Here are a couple of the testimonials and comments customers have written about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help users and answer any questions they have.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, 30 day, complete refund guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site Edition – This license lets you install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This license lets you install & activate the plugin on unlimited sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct at the time this article was written. This may not be the actual pricing set by the product author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your website.
For a demo video showing how the plugin works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website here: Thrive Leads – Mailing Builder For Boosting WP Mailing List Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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