Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - WordPress A/B Testing Mail List-Building PluginExperienced marketers understand the power of mailing lists.

This is because a mailing list gives you on-demand traffic and access to repeat customers.

Research shows that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money to leave on the table. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to try and interact repeatedly with site visitors.

How can you do this, however, if most visitors never come back?

The answer, of course, is to get your visitors’ contact details while they’re still on your website or blog, so you can keep in touch after they exit your website.

Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most profitable business leverage point.

Thrive Leads - Mail List-Building Plugin For WP

If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.

Thrive Leads - WordPress List Builder

There are many ways and effective strategies to build an email list, but until now, it was very hard to find one cost-effective and simple solution that incorporates almost all of the most effective methods available for capturing visitors’ email addresses on a website.

Thrive Leads – WP A/B Testing List-Building Plugin

Thrive Leads - WP List Builder

Plugin Description

The Thrive Leads WordPress mailing list builder lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, all from within your WordPress dashboard …

Thrive Leads - List Builder For Conversion-Focused WordPress Sites

As stated earlier, there are many different ways and strategies to build a subscriber list, and almost all of these methods and strategies require using subscription forms.

One of the key differences between Thrive Leads and other list-building software is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.

Thrive Leads mailing list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but to build a mailing list faster.

Thrive Leads - Mailing Builder For WP Users

Learn more here:


Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:

It’s A WordPress Plugin

Thrive Leads WP mail list-building plugin eliminates the need to have multiple plugins installed. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Ready To Start Using In Very Little Time

Thrive Leads is really easy to install. Just upload it to your Plugin folder via your dashboard and activate.

Simple To Use

With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.

To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to provide you with any assistance you need.

Every Type Of Form Your Business Needs

With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form you will ever need.

For example, you can use it to build “pop-up” lightboxes …

Thrive Leads - WordPress Faster List Builder

Add slide-in forms …

Thrive Leads - List-Building Plugin For Conversion-Focused WordPress Sites

You can use Thrive Leads to insert great-looking in-line opt-in forms anywhere within your content, or the middle of your posts …

Thrive Leads - WP List-Building Plugin

Insert a subscription form into any widget area of your site …

Thrive Leads - WordPress Mailing Builder

You can add two-step opt-in links that open a lightbox form when visitors click on a content link …

Thrive Leads - WordPress  List Builder

And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down the page …

Thrive Leads - WP Faster List Builder

As you can see, Thrive Leads integrates every type of opt-in form you need in one single plugin …

Thrive Leads - WP Mail List-Building Plugin

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …


Thrive Leads provides many great features to website owners. Here are just a few of these:

Fast And Simple To Install And Configure

Be up and running in very little time. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, and a support team.

This software not only integrates every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your own administrator area.

Built-In List Building Strategies To Maximise Your Conversions

Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:

Design & Deploy

The plugin comes with an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no technical skills required.

Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …

Thrive Leads - WordPress A/B Testing Mail List-Building Plugin

Powerful A/B Testing Engine

Split testing is the quickest way to double or even triple your conversion rates and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:

Split-Test Multiple Designs And Content

A/B Test Different Designs And Content

The plugin lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the non-converting variations, and display only the forms that convert well after sufficient data has been gathered.

You just begin testing and the plugin handles everything else, automatically picking the ones that perform best and hiding the losers over time.

A/B Test Opt-In Form Triggers

A/B Test Form Triggers

Thrive Leads lets you customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to show an offer on your screen after 30 seconds
  • Scroll-depth triggers where a message appears only when your site visitors scroll down at least 15% of the page
  • Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.

Furthermore, you can also test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.

Test Multiple Form Types

Test Form Types

The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form to see which kind of form creates better results for your business.

Split-Test Offers

Test Offers

Thrive Leads even lets you split-test entirely different offers.

For example, you can assign different forms to different email marketing lists to help you determine which offers yield the best conversion results.

(Split-test different offers)

Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.

Thrive Leads - WordPress A/B Testing List Builder

Additional features of the Thrive Leads plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on all Posts), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Form Features Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

Fully Responsive

Your forms and list marketing campaigns will look great on any device or screen size.

The plugin is also compatible will all popular web browsers.

In-Depth Reporting

Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.

Thrive Leads - WP List-Building Plugin

Seamless Integration With Major Autoresponders And Leading Email Marketing Solutions

If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.

Also, you can use different lists and different services for different forms, so you’re not dependent on any one system.

Thrive Leads - Mailing List Builder For Faster WP Opt-In Form Conversions

As you can see, Thrive Leads gives you a range opt-in testing capabilities that go well beyond what other list-building tools provide.

User Testimonials

Here are a couple of the testimonials and feedback that users have provided for Thrive Leads:

“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman


”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino


As mentioned earlier, ThriveThemes provides extensive training content, case studies and a support team that is available to answer any questions users have.

Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, thirty day, full money-back guarantee.

Plugin Pricing

Thrive Leads is available in the following editions:

  • Single Site License – This option allows you to install & activate the plugin on a single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
  • Unlimited Sites Edition – The Unlimited Sites license lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency Edition – This edition lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Please Note: Pricing details of Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the pricing shown above. This may or may not be the actual pricing charged by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for current pricing details:

Additional Useful Tips

Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire website.

For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.

We Recommend

Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted subscriber list, the only way to improve your results is to continually run split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have 100% control over exactly where and how your forms are shown to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.

As Thrive Themes state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WP Users

For complete details, visit the plugin website here: Thrive Leads – WordPress Split-Testing List-Building Plugin

By the way …

We use Thrive Leads here on Check it out for yourself …

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