This is because a mailing list of responsive customers gives you traffic on tap and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors generally leave and never return. That’s a lot of money to leave on the table. Testing also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s of the utmost importance, therefore, to interact repeatedly with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their details while they’re visiting your website, so you can build a relationship with them after they leave your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of email addresses has the potential to become the most reliable source of profit of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and effective strategies to build an email list, but until very recently, it was very hard to find an affordable solution that gives users access to many of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WordPress A/B Testing Mailing List-Building Plugin
The Thrive Leads WP mailing builder could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve using opt-in forms.
What makes Thrive Leads different than other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads mailing builder for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but build it faster.
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
The Thrive Leads WP list builder eliminates the need to install multiple plugins on your WordPress site. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Ready To Go To Work In Minutes
Thrive Leads installs just like every plugin. Simply upload the plugin file to your Plugins folder via your admin login and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, case studies and a support team that is available to provide you with any assistance you need.
Every Type Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you need.
For example, you can use Thrive Leads to build “pop-up” subscriber forms …
Add forms that slide in from the corner of your web page …
You can use Thrive Leads to place in-line forms anywhere inside your content, or the middle of your blog posts …
Insert a subscription form into your sidebar section …
You can add two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many great features to WordPress users. Here are just some:
Fast And Easy To Install
Ready to use in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, and a dedicated support team.
This software not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns from your own WordPress dashboard.
Integrated List Building Strategies To Maximize Your Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use software:
Design & Deploy
The plugin provides dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful A/B Testing
Split testing is the quickest way to increase your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Multiple Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the forms that are converting well after enough data has been gathered.
You simply begin your test and the plugin takes care of the rest, automatically picking the best performers and hiding the losing variations over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 25 seconds
- Scroll-depth triggers where a message will appear once site visitors scroll down at least 15% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if the form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
A/B Test Different Form Types
The plugin also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs a ribbon form and see which type of form creates better results for your business.
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different list-building campaigns to help you decide which results in the best conversion rates.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on all Posts), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend far beyond what most other list-building software provide.
Feedback From Users
Below are just some testimonials and comments that plugin customers have submitted for the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you sort out any issues you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
The Thrive Leads plugin is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on one single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites edition allows you to install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – The Agency option lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The price of Thrive Leads depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this article was written. This may or may not be the actual pricing set by the product developer when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your website.
For demo videos showing how the software works, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by running A/B tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and add popups to their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – List Builder For WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …