Savvy marketers understand the power of mailing lists.
This is because a a list of email subscribers gives you traffic on call and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a website who leave will never return. That’s a lot of money you’re most certainly leaving on the table. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ details while they’re still on your website or blog, so you can keep in touch after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most reliable online source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and different strategies to build a subscriber list, but until very recently, it was very difficult to find an affordable and simple solution that integrates all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP Mailing List-Building Plugin
Plugin Description
Thrive Leads list-building plugin for WordPress lets you build a list of subscribers quickly using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an opt-in list, and almost all of these methods and strategies require using opt-in forms.
One of the key differences between Thrive Leads and all other email marketing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but to build a mailing list faster.
More info:
Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s WordPress
Thrive Leads WordPress list builder eliminates the need to install multiple plugins on your WP site. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In No Time
Thrive Leads installs just like any WP plugin. Simply upload the plugin file to your Plugins folder via your WP admin user account and activate.
Simple To Use
Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help you out.
Every Type Of Opt-In Form You Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use the Thrive Leads plugin to add unblockable “pop-up” lightboxes …
Display slide-in forms …
You can use the plugin to add great-looking opt-in forms anywhere inside your content, or the middle of your posts and pages using a simple short code …
Insert an opt-in form into any widget area of your website …
You can insert two-step opt-in links that open a lightbox when visitors click on a link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers a number of great features to WP users. Here are just some:
Quick And Simple To Install And Configure
Ready to go to work in minutes. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a support team.
This software not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies directly from your own WP dashboard.
Integrated List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The plugin provides dozens of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful A/B Testing Engine
A/B testing is the fastest way to boost your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
A/B Test Different Opt-In Form Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and continue showing only the campaigns that convert well after sufficient data has been collected.
You simply start your test and the plugin handles the rest, automatically helping you increase conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 45 seconds
- Scroll-depth triggers where a message appears only when site visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Test Different Form Types
The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a ribbon form to see which form type creates better results for your business.
Test Entirely Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can assign different forms to different email marketing lists to help you determine which offers deliver the best conversion results.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily clone any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders And Email Marketing Solutions
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond any other list-building tools.
Feedback From Users
Here are some of the testimonials plugin users have provided for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help users sort out any issues they have.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, full refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – This option lets you install & activate the plugin on 1 single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites edition lets you install & activate the plugin on unlimited sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency option allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current when this review was written. This may not be the actual price set by the plugin seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your entire site.
For ”how to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is by running tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – List Builder For WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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