Savvy marketers know that building a mailing list is one of the most valuable assets you can create for your business online.
This is because a a list of email subscribers gives you traffic on call and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your website who leave will never return. That’s a lot of money to leave on the table. Also, marketing tests show that it takes an average of 7 exposures to your business before a purchase decision is made. It’s essential, therefore, to get repeat interactions with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your site, so you can continue to communicate after they have exited your website.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most reliable online source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build an email list, but until now, it was very difficult to find a solution that integrates most of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WordPress A/B Testing List-Building Plugin
Plugin Description
Thrive Leads WP mailing builder could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build an opt-in list, and almost all of these methods and strategies involve opt-in forms.
What makes Thrive Leads different from all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WordPress mailing list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A WordPress Plugin
The Thrive Leads WP mailing list builder eliminates the need to have multiple plugins installed. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy And Quick To Install
Thrive Leads is really easy to install. Just upload a zip folder containing the plugin to your Plugins folder via your WordPress admin section and activate.
Very Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a responsive support team that is available to help you out.
Every Kind Of Opt-In Form You Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.
For example, you can use the Thrive Leads plugin to build “pop-up” opt-in forms …
Insert opt-in forms that slide in from the corner of your web page …
You can use the plugin to place great-looking opt-in forms anywhere inside your content, or the top of your posts and pages …
Insert a form into the sidebar widget section …
You can add two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many great features to WP users. Here are just some:
Fast And Simple To Install
Be up and running in no time. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, and a support team.
This list-building tool not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your dashboard.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Split Testing Engine
Split testing is the quickest way to double or even triple your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
A/B Test Different Opt-In Form Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting tests after enough data has been gathered.
You simply start testing and the plugin takes care of everything else, automatically picking the best performers and hiding the losing variations over time.
Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 25 seconds
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.
Split-Test Multiple Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form and see which kind of form performs better for your business.
Split-Test Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email sequences to help you decide which yields the best conversion rates.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all major web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond what other list-building software provide.
User Testimonials
Here are just some testimonials that customers have submitted regarding Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help users sort out any issues they have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, full refund guarantee.
Product Licensing Cost
The Thrive Leads plugin is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on one single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – This option lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the amounts shown above. This may not be the actual pricing charged by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your entire website.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to increase the speed your list grows is by continually running A/B tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – List-Building Plugin For WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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