Savvy marketers understand the power of mailing lists.
This is because a mailing list of targeted customers gives you on-demand traffic and access to repeat customers.
Marketing studies show that, on average, 50%-80% of visitors to a site who leave will never return. That’s a lot of money to be leaving on the table. Research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to explore a strategy that will help you get repeat interactions with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ details while they’re visiting your website, so you can build a relationship with them after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and building a relationship.
There are many ways and effective strategies to build a targeted list of subscribers, but until very recently, it was very difficult to find one affordable and easy-to-use solution that takes advantage of most kinds of proven list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP Mailing Builder
Plugin Description
Thrive Leads mail list-building plugin for WP lets you build a list of subscribers quickly using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies involve using lead capture forms.
What makes Thrive Leads different from other email-capturing software is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads WP list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build a mailing list faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your web site:
It’s A WordPress Plugin
Thrive Leads mailing list builder for WP eliminates the need to install multiple plugins on your website. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Installation Is Easy And Fast
Thrive Leads is very easy to install. Just upload it to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
To get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help you sort out any problems you have.
Every Type Of Form You Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form your business needs.
For example, you can use Thrive Leads to add “pop-up” opt-in forms …
Display slide-in forms …
You can use Thrive Leads to place forms anywhere inside your content, or the bottom of your posts using a simple shortcode …
Insert a subscription form into any widget area of your site …
You can insert two-step opt-in links that open a lightbox form when a link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers a number of great features to web site owners. Here are just some:
Fast And Simple To Install
Ready to use in no time. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This list-building software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from your own WordPress dashboard.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:
Design & Deploy
The plugin comes with dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Split Testing
A/B testing is the fastest way to double or even triple your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:
Test Different Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and keep showing only those that convert well after enough data has been gathered.
You simply start testing and the plugin will handle everything else, automatically picking the winners and hiding the losers over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message appears only when your site visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost your conversion rate.
A/B Test Different Opt-In Form Types
The plugin also lets you split-test different form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form and see which form type performs better for your business.
A/B Test Offers
Thrive Leads even lets you run tests against entirely different offers.
For example, you can connect different forms to different email sequences to help you decide which results in the best conversion rates for your business.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on your 404 error page), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders And Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond what other list-building software provide.
Testimonials From Customers
Here are just a few of the testimonials that plugin users have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to provide you with any assistance you need.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, thirty day, 100% money-back guarantee.
Plugin Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site license allows you to install & activate the plugin on one single site. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – The Unlimited Sites license lets you install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This edition allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this article was published. This may or may not be the actual price set by the product developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your website.
For ”how to” videos of the plugin, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is to continually run tests and find out what really works best for your business. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and the tools to improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website: Thrive Leads – WP Faster Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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