Experienced marketers understand that building a mailing list is one of the most profitable activities you can engage in to grow a business online.
This is because a mailing list of responsive customers gives you traffic on call and access to repeat sales.
Research shows that, on average, 50%-80% of visitors to a website generally will leave and never return. That’s a lot of money to be leaving on the table. In addition to this, marketing research tests show that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your site, so you can keep in touch after they have left your website.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build an opt-in list, but until very recently, it was very difficult to find one easy-to-use solution that integrates all types of list-building methods available for capturing email addresses on your website.
Thrive Leads – List Builder For Conversion-Focused WordPress Sites
Plugin Description
Thrive Leads WP mail list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on call, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve using opt-in forms.
What makes Thrive Leads different than all other lead capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but build a mailing list faster.
More info:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads list builder for WordPress eliminates the need to have multiple plugins installed. This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like every plugin. Simply upload it to your Plugins folder via your WordPress dashboard and activate.
Really Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to provide you with assistance.
Every Type Of Form You Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form you need.
For example, you can use it to build “pop-up” lightboxes …
Insert slide-in forms …
You can use it to place great-looking opt-in forms anywhere within your content, or the middle of your blog posts using a simple shortcode …
Insert a form into your sidebar navigation area …
You can insert two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads provides a number of features to WordPress users. Here are just some:
Fast And Simple To Install
Be up and running in no time. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, and a dedicated support team.
This tool not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from your dashboard.
All-In-1 List Building Strategies To Boost Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design & Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the fastest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:
Test Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and keep showing only the highest converting tests after sufficient data has been collected.
You just begin testing and the plugin takes care of everything else, automatically increasing conversion rates over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 35 seconds
- Scroll-depth triggers where a message appears once site visitors scroll down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if the form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Test Form Types
The Thrive Leads plugin also lets you run split-tests on different form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form and see which form type creates better results for your business.
Test Offers
The plugin even lets you run A/B tests against completely different offers.
For example, you can connect different forms to different list-building campaigns to help you determine which offers yield the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all major web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders And Leading Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go well beyond what other list-building software provide.
Feedback From Customers
Below are just some testimonials and feedback customers have submitted for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help answer any questions they may have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a risk-free, thirty day, complete money-back guarantee.
Plugin Pricing
The plugin is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on 1 single domain. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This edition allows you to install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was current at the time this review was published. This may not be the actual pricing set by the software author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Useful Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted subscriber list, the only way to improve your results is to run tests and find out what works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and insert pop-up forms into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WordPress Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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