Successful marketers know that building a mailing list is one of the best ways to grow your business online.
This is because a mailing list of targeted customers gives you immediate traffic and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of everyone who visits a site who leave will never return. That’s a lot of money and opportunities you’re missing out on. Research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website or blog, so you can keep in touch after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become the most profitable leverage point of your online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
There are many ways and effective strategies to build an opt-in list, but until very recently, it was very hard to find one cost-effective and simple solution that gives users access to most of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WP Mailing Builder
Plugin Description
Thrive Leads mailing list builder for WordPress lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a list, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing builder for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s A Plugin For WordPress Users
Thrive Leads list builder for WP eliminates the need to have multiple plugins . This not only reduces possible plugin conflicts, but also keeps your site’s loading speed down.
Easy, Quick And Simple To Install
Thrive Leads installs just like any regular plugin. Simply upload it to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
The Thrive Leads plugin has made it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-60 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to help you out.
Every Kind Of Opt-In Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use Thrive Leads to add “pop-up” subscriber forms …
Display slide-in forms …
You can use Thrive Leads to insert opt-in forms anywhere within your content, or the bottom of your posts and pages using a simple shortcode …
Insert a subscription form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many unique features to WordPress users. Here are just a few:
Quick And Simple To Install And Use
Ready to go to work in very little time. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a dedicated support team.
This software not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies via your own WP administrator area.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use plugin:
Design & Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Split Testing
Split testing is the fastest way to optimize your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
Split-Test Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting tests after sufficient data has been gathered.
You simply begin testing and the plugin will handle the rest, automatically increasing your conversion rates over time.
Test Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 1 minutes
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 15% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
A/B Test Form Types
The plugin also lets you split-test different form types. For example, you can test a sidebar widget form vs an in-line form and see which form type performs better for your business.
Split-Test Entirely Different Offers
Thrive Leads even lets you test entirely different offers.
For example, you can assign different forms to different follow-up sequences to help you determine which yields the best conversion rates.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders And Leading Email Marketing Services
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond what other list-building tools provide.
User Feedback
Below are just a few of the testimonials plugin users have submitted regarding Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
***
“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help users sort out any problems they might experience.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, thirty day, 100% money-back guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site Edition – This option allows you to install & activate the plugin on one single website. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites option allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this article was published. This may not be the actual price charged by the software seller when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Useful Tips
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire website.
For a demo video of the plugin, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a list, the only way to improve your results is to continually run split-tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert popups into their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WP List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
***