Successful marketers know that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a list gives you traffic on call and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your website will leave and never return. That’s a lot of money you’re probably leaving behind. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ details while they’re still on your website or blog, so you can continue communicating after they exit your website.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build a subscriber list, but until recently, it was very hard to find an affordable and simple solution that incorporates many types of list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WordPress Split-Testing Mail List-Building Plugin
Plugin Description
Thrive Leads WordPress list-building plugin lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies involve using opt-in forms.
What makes Thrive Leads different than other lead capturing solutions is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details go here:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s WordPress
The Thrive Leads WordPress list-building plugin eliminates the need to install multiple plugins . This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Very Easy To Install
Thrive Leads is quite easy to install. Just upload the plugin file to your Plugin folder via your admin user area and activate.
Really Simple To Use
The Thrive Leads plugin makes it very easy to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to help answer any questions you have.
Every Type Of Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use the plugin to build unblockable “pop-up” forms …
Insert slide-in forms …
You can use it to insert in-line forms anywhere inside your content, or the top of your posts and pages …
Insert a subscription form into your sidebar navigation area …
You can add two-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of great features to WordPress users. Here are just some:
Quick And Easy To Install And Implement
Be up and running in very little time. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, and a responsive support team.
This software not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from within your admin user area.
All-In-One List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful A/B Testing Engine
Split testing is the fastest way to double or triple your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
A/B Test Multiple Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the highest converting tests after enough data has been gathered.
You simply begin your test and the plugin takes care of everything else, automatically picking the winners and hiding the losers over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 10 seconds
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.
A/B Test Different Opt-In Form Types
Thrive Leads also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form and see which type of form performs better for your business.
A/B Test Completely Different Offers
Thrive Leads even lets you split-test completely different offers.
For example, you can assign different forms to different email campaigns to help you determine which offers deliver the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.
Seamless Integration With All Major Autoresponders & Email Marketing Services
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond what most other list-building software provide.
Testimonials From Customers
Below are a few of the testimonials and feedback users have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help answer any questions they may have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Plugin Pricing
The plugin is available in the following editions:
- Single Site Edition – This license allows you to install & activate the plugin on one single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This edition allows you to install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This license allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing for the Thrive Leads software depends on whether there are any promotions or limited-time special offers. When we last checked, the software is being retailed for the prices shown above. This may or may not be the actual pricing charged by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Plugin Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms all across your website.
For demo videos of the plugin, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is to run A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and add popups to their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WordPress List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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