Experienced marketers understand the power of mailing lists.
This is because a a list of email subscribers gives you traffic on call and access to repeat customers.
Research shows that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. Also, marketing tests show that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to look for options that will help you interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ details while they’re visiting your site, so you can build a relationship with them after they exit your site.
Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become the most profitable leverage point of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build an email list, but until now, it was very difficult to find an easy-to-use solution that integrates almost, if not all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WordPress List Builder
Plugin Description
Thrive Leads list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build an opt-in list, and almost all of these methods and strategies use subscription forms.
One of the key differences between Thrive Leads and all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s A WordPress Plugin
Thrive Leads mailing list-building plugin for WordPress eliminates the need to install multiple plugins on your site. This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Easy, Quick & Simple To Install
Thrive Leads is really easy to install. Just upload the plugin file to your Plugins folder via your WP dashboard and activate.
Really Simple To Use
Thrive Leads makes it very easy to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help you sort out any issues you have.
Every Type Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business will ever need.
For example, you can use the Thrive Leads plugin to build “pop-up” subscriber forms …
Add slide-in forms …
You can use it to insert your opt-in forms anywhere inside your content, or the bottom of your posts using a simple short code …
Insert a subscription form into your sidebar section …
You can insert two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers a number of features to site owners. Here are just a few of these:
Fast And Simple To Install And Configure
Ready to start using in no time. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, and a support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns from your admin account.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use plugin:
Design And Deploy
Thrive Leads comes with an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Powerful A/B Testing
Split testing is the quickest way to improve your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Designs And Content
Thrive Leads lets you test different form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and continue displaying only those that are converting well after enough data has been collected.
You simply begin testing and the plugin will handle everything else, automatically picking the campaigns that perform best and hiding the losing variations over time.
Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 45 seconds
- Scroll-depth triggers where a message appears only after the visitor scrolls down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
Split-Test Different Form Types
Thrive Leads also lets you split-test different form types. For example, you can test a sidebar widget form vs a slide-in form to see which form type performs better for your business.
Split-Test Offers
The Thrive Leads plugin even lets you A/B test completely different offers.
For example, you can assign different forms to different email sequences to help you decide which campaign offers yield the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on all Posts), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin is also compatible will all popular web browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Leading Email Marketing Services
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend far beyond any other list-building tools.
Testimonials From Plugin Users
Here are just a few of the testimonials users have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help you sort out any problems you have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, 30 day, full money-back guarantee.
Product Price
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on one single website. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This license allows you to install & activate the plugin on unlimited websites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency license allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for the Thrive Leads product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was published. This may or may not be the actual price set by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your entire website.
For ”how-to” videos showing plugin usage, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is by continually running tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and insert popups into their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – Mailing List Builder For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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