Savvy marketers understand that building a mailing list is one of the most profitable activities you can engage in to build a business online.
This is because a a list of email subscribers gives you on-demand traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your site generally leave and never return. That’s a lot of money and opportunities you’re missing out on. Testing also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s vitally important, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your site, so you can build a relationship after they have exited your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build a targeted list of subscribers, but until very recently, it was very hard to find one affordable solution that gives users access to just about all kinds of list-building methods available for capturing email addresses on your website.
Thrive Leads – WP A/B Testing List-Building Plugin
Plugin Description
Thrive Leads WordPress mailing list builder lets you build a list of subscribers quickly using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a subscriber list, and almost all of these methods and strategies involve the use of lead capture forms.
What makes Thrive Leads different from other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
Learn more here:
Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:
It’s WordPress
Thrive Leads WordPress list builder eliminates the need to install multiple plugins . This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Quick & Easy Installation
Thrive Leads installs like any regular plugin. Just upload it to your Plugin folder via your WP admin user account and activate.
Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies and a support team that is available to help you sort out any problems you have.
Every Kind Of Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business will ever need.
For example, you can use Thrive Leads to display “pop-up” subscriber forms …
Insert slide-in forms …
You can use it to insert your forms anywhere within your content, or the middle of your posts and pages …
Insert a subscription form into your sidebar navigation area …
You can insert two-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers many features to website owners. Here are just some:
Quick And Simple To Install And Use
Ready to start using in minutes. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, and a support team.
This list-building software not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your admin area.
Integrated List Building Strategies To Maximize Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the quickest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Split-Test Form Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the losing variations, and continue showing only the campaigns that convert well after sufficient data has been collected.
You simply begin testing and the plugin handles the rest, automatically picking the winners and hiding the losers over time.
Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 10 seconds
- Scroll-depth triggers where a message appears only after site visitors scroll down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if forms should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
A/B Test Multiple Opt-In Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a lightbox pop-up vs a slide-in form to see which form type performs better for your business.
Split-Test Offers
The Thrive Leads plugin even lets you see how different offers compare against one another.
For example, you can assign different forms to different email campaigns to help you determine which offer delivers the best conversion rates for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all major browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Email Marketing Systems
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond what other list-building tools provide.
User Testimonials
Below are just a few of the testimonials and feedback users have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, thirty day, full refund guarantee.
Product Cost
The plugin is available in the following editions:
- Single Site – This option lets you install & activate the plugin on a single site. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for the Thrive Leads product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was written. This may or may not be the actual pricing set by the software seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your site.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to increase the speed your list grows is to continually run split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and add popups to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website: Thrive Leads – WordPress Split-Testing Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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