Experienced marketers know the power of mailing lists.
This is because a mailing list of responsive customers gives you traffic on call and access to repeat buyers.
Research shows that, on average, 50%-80% of all web visitors who leave will never return. That’s a lot of money and opportunities that you could be missing out on. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website, so you can continue to communicate after they have exited your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become your most powerful and constant online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and different strategies to build a targeted list of subscribers, but until now, it was very difficult to find a solution that integrates almost all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WordPress List-Building Plugin
Plugin Description
The Thrive Leads list builder for WordPress lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build an opt-in list, and almost all of these methods and strategies involve using lead capture forms.
What makes Thrive Leads different than other email marketing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads WordPress mailing list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s WordPress
The Thrive Leads mailing list-building plugin for WordPress eliminates the need to have multiple plugins installed on your WP site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like every plugin. Just upload a zip folder that contains the plugin to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
Thrive Leads makes it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to provide you with assistance.
Every Type Of Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form you will ever need.
For example, you can use the Thrive Leads plugin to build unblockable “pop-up” forms …
Display opt-in forms that slide in from the edge of your screen …
You can use Thrive Leads to insert forms anywhere within your content, or the bottom of your blog posts using a simple shortcode …
Insert a subscription form into the sidebar widget section …
You can add 2-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers a number of features to site owners. Here are just some:
Quick And Easy To Install And Configure
Be up and running in minutes. As already mentioned, the developer provides extensive training and tutorials, webinars, case studies, and a support team.
This list-building software not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from your own WP dashboard.
All-In-1 List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use plugin:
Design And Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing Engine
Split testing is the quickest way to optimize your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
A/B Test Form Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and display only those that are converting well after sufficient data has been collected.
You just start your test and the plugin will handle the rest, automatically helping you increase conversion rates over time.
A/B Test Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 45 seconds
- Scroll-depth triggers where a message will appear only when your visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if a form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.
A/B Test Different Form Types
The Thrive Leads plugin also lets you perform split-tests against different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which kind of form performs better for your business.
Split-Test Entirely Different Offers
Thrive Leads even lets you A/B test completely different offers.
For example, you can connect different forms to different list-building campaigns to help you determine which campaign offers yield the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to the right segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin has also been tested for compatibility will all major web browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Solutions
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond any other list-building software.
Feedback From Users
Here are a couple of the testimonials plugin users have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help you out.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site license lets you install & activate the plugin on a single domain. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites license allows you to install & activate the plugin on unlimited domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost of purchasing Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin retails for the pricing shown above. This may not be the actual price set by the plugin developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your site.
For ”how to” videos of the plugin in action, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by continually running A/B tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add popups to their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP Faster List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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