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Savvy marketers know that building a mailing list is one of the best ways to grow your business online.

This is because a list gives you traffic on tap and access to repeat sales.

It’s a well-known fact that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money to leave on the table. Marketing research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s of the utmost importance, therefore, to get repeat interactions with site visitors.

How can you do this, however, if most visitors leave and never return?

The answer, of course, is to get visitors to give you their details while they’re still on your site, so you can continue communicating with them after they exit your web site.

Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become your most profitable leverage point.

If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.

There are many ways and different strategies to build a targeted list of subscribers, but until recently, it was very hard to find a cost-effective and easy-to-use solution that incorporates almost all kinds of list-building methods available for capturing email addresses on your website.

Thrive Leads – List-Building Plugin For WP

Plugin Description

Thrive Leads mailing list builder for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …

As stated earlier, there are many ways and effective strategies to build an email list, and almost all of these methods and strategies require using subscription forms.

One of the key differences between Thrive Leads and all other list-building software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.

The Thrive Leads list builder for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.

Learn more about this plugin here:

Thrive Leads – Mailing List Builder For WordPress

Plugin Benefits

Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:

It’s A WordPress Plugin

Thrive Leads mail list-building plugin for WordPress eliminates the need to install multiple plugins on your WP website. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Installation Is Easy

Thrive Leads installs just like every other plugin. Simply upload a zip file containing the plugin files to your Plugins folder via your admin user account and activate.

Simple To Use

Thrive Leads has made it very simple to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.

To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help you out.

Every Type Of Form You Need

With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form your business needs.

For example, you can use the plugin to build unblockable “pop-up” subscriber forms …

Add opt-in forms that slide in from the edge of your web page …

You can use Thrive Leads to add forms anywhere inside your content, or the top of your blog posts using a simple short code …

Insert a subscription form into the sidebar widget menu …

You can insert 2-step opt-in links that open a lightbox when visitors click on a link …

And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …

As you can see, Thrive Leads combines every type of subscription form you need in one single WordPress plugin …

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …

Plugin Features

Thrive Leads offers many features to WordPress users. Here are just some:

Quick And Simple To Install

Be up and running in minutes. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, plus a responsive support team.

This tool not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your admin user login.

Integrated List Building Strategies To Optimize Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:

Design And Deploy

The Thrive Leads plugin comes with dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms without technical skills required.

Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …

Split Testing Engine

A/B testing is the fastest way to increase your conversion rates and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:

Test Designs And Content

Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and display only the forms that convert well after sufficient data has been collected.

You simply start your test and the plugin takes care of everything else, automatically picking the best performers and hiding the losing variations over time.

Test Different Opt-In Form Triggers

Thrive Leads lets you customize when and how your forms should appear to visitors.

For example, you can set up:

Time-based triggers to show a buy button on your screen after 35 seconds
Scroll-depth triggers where a message will appear only when visitors scroll down at least 50% of the web page
Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.

Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.

A/B Test Form Types

The Thrive Leads plugin also lets you perform split-tests against different form types. For example, you can test a sidebar widget form vs a slide-in form to see which kind of form creates better results for your business.

Test Different Offers

The Thrive Leads plugin even lets you test different offers against one another.

For example, you can connect different forms to different email campaigns to help you decide which delivers the best conversion rates for your business.

(Split-test different offers)

Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.

Additional features of the Thrive Leads plugin include:

Smart Targeting Features

You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.

You can even create highly relevant offers to display to the right segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Form Features

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

Fully Responsive

Your forms and list marketing campaigns will display correctly on any device or screen size.

Thrive Leads is also compatible will all major web browsers.

Reports For Actionable Insights

Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.

Integrates Seamlessly With All Major Autoresponders And Leading Email Marketing Services

If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.

Plus, you can use different lists and different services with different forms, so you’re never dependent on any one solution.

As you can see, Thrive Leads gives you opt-in testing capabilities that extend far beyond any other list-building tools.

Testimonials

Below are a couple of the testimonials and comments that plugin customers have submitted regarding the Thrive Leads plugin:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller

***

”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman

Thrive Leads Support

As mentioned earlier, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to provide users with any assistance they need.

Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.

Product Cost

The Thrive Leads plugin is available in the following editions:

Single Site – This option allows you to install & activate the plugin on one single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
Unlimited Websites License – This license lets you install & activate the plugin on unlimited domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
Agency License – This license allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.

Note: Pricing details of Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. The price above was correct at the time this article was published. This may or may not be the actual price charged by the software seller when you visit the product site and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for current pricing details:

Thrive Leads – WordPress Mailing Builder

Additional Information

Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your entire website.

For a demo video of the plugin, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is to run A/B tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.

With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and the tools to improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and add popups to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.

As Thrive Themes state on their website …