Savvy marketers know the power of mailing lists.
This is because a list gives you traffic on demand and access to repeat customers.
Marketing studies show that, on average, 50%-80% of everyone who visits your website who leave will never return. That’s a lot of money and opportunities that you’re missing out on. Research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to look for a way that will help you interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ details while they’re still on your website or blog, so you can build a relationship with them after they have left your site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become the most powerful source of profit of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build a list of email subscribers, but until recently, it was very hard to find a cost-effective and easy-to-use solution that takes advantage of most of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WP List-Building Plugin
Plugin Description
Thrive Leads mail list-building plugin for WordPress lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on tap, working directly inside your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different from all other lead capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads mailing builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing builder eliminates the need to install multiple plugins on your WordPress site. This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Installation Is Easy And Simple
Thrive Leads installs just like any regular WP plugin. Just upload the plugin file to your Plugin folder via your dashboard and activate.
Very Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-60 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you out.
Every Kind Of Form Your Business Needs
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.
For example, you can use the Thrive Leads plugin to display unblockable “pop-up” subscriber forms …
Display forms that slide in from the corner of your web page …
You can use Thrive Leads to add in-line opt-in forms anywhere within your content, or the middle of your posts and pages …
Insert a form into any widget area of your site …
You can add two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers a number of features to WordPress users. Here are just a few:
Quick And Easy To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, webinars, case studies, and a dedicated support team.
This tool not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns from your own admin account.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:
Design & Deploy
The plugin provides an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful A/B Testing
Split testing is the fastest way to boost your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Different Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and keep showing only the ones that are converting well after sufficient data has been gathered.
You simply begin your test and the plugin will handle everything else, automatically picking the best performers and hiding the losing variations over time.
Split-Test Multiple Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only after your visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further optimize your conversion rate.
Split-Test Different Form Types
Thrive Leads also lets you run split-tests on different form types. For example, you can test a widget form on your sidebar vs an in-line form to see which form type performs better for your business.
A/B Test Offers
Thrive Leads even lets you see how different offers perform against one another.
For example, you can connect different forms to different email marketing campaigns to help you determine which campaign offers yield the best conversion results.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all major web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Systems
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond any other list-building tools.
User Feedback
Below are a couple of the testimonials customers have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help users sort out any problems they have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a no-risk, thirty day, full money-back guarantee.
Software Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – The Single Site edition lets you install & activate the plugin on 1 single website. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – This license lets you install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – This edition lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of the Thrive Leads software can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is being retailed for the pricing shown above. This may not be the actual price set by the software author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Plugin Info
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your website.
For demo videos showing how the plugin works, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running split-tests and find out what works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and add popups to their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website here: Thrive Leads – WordPress List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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