Savvy marketers understand that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a list gives you immediate traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of visitors to a site who leave will never return. That’s a lot of money you’re probably leaving behind. Research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s crucial, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ contact details while they’re still on your website or blog, so you can continue to communicate with them after they have exited your website.
Building a list is absolutely essential for building a successful online business. A great list of contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and effective strategies to build a list of email subscribers, but until now, it was very hard to find one cost-effective and easy-to-use solution that gives users access to almost, if not all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – Mailing List-Building Plugin For Conversion-Focused WordPress Sites
Plugin Description
The Thrive Leads WordPress mail list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build an email list, and almost all of these methods and strategies involve the use of opt-in forms.
What makes Thrive Leads different than all other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
More info:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s A WordPress Plugin
Thrive Leads WP mailing list builder eliminates the need to have multiple plugins installed. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Ready To Go To Work In Very Little Time
Thrive Leads is quite easy to install. Simply upload the plugin file to your Plugin folder via your dashboard and activate.
Really Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to answer any questions you have.
Every Type Of Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form your business needs.
For example, you can use Thrive Leads to display “pop-up” forms …
Display slide-in forms …
You can use it to add great-looking forms anywhere within your content, or the middle of your posts and pages using a simple shortcode …
Insert a subscription form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers a number of features to WordPress users. Here are just some of these:
Fast And Simple To Install And Configure
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, and a support team.
This list-building software not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your own dashboard.
Integrated List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use tool:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful Split Testing
Split testing is the fastest way to improve your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
A/B Test Multiple Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the losing variations, and display only the ones that convert well after enough data has been gathered.
You simply begin testing and the plugin takes care of the rest, automatically increasing your conversion rates over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 60 seconds
- Scroll-depth triggers where a message appears only after the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Split-Test Different Opt-In Form Types
Thrive Leads also lets you run A/B tests on different opt-in form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which kind of form performs better for your business.
Split-Test Completely Different Offers
Thrive Leads even lets you perform split-tests against completely different offers.
For example, you can connect different forms to different email marketing lists to help you determine which offers yield the best conversion results for your business.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Systems
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go far beyond any other list-building software.
Testimonials
Below are a couple of the testimonials and feedback that plugin users have provided for the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help users sort out any issues they might experience.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Plugin Cost
The plugin is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on one single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – The Unlimited Sites edition allows you to install & activate the plugin on all websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Price details for the Thrive Leads software can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was published. This may or may not be the actual price charged by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your site.
For demo videos of the plugin, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to improve your results is by continually running tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WP A/B Testing Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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