Savvy marketers understand that building a mailing list is one of the best things you can do for your business online.
This is because a a list of email subscribers gives you traffic on call and access to repeat sales.
Research shows that, on average, 50%-80% of visitors to a site who leave will never return. That’s a lot of money to leave behind. In addition to this, marketing tests show that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to interact repeatedly with visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ email address while they’re visiting your website or blog, so you can keep in touch after they exit your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and different strategies to build an email list, but until recently, it was very hard to find one affordable solution that incorporates most types of proven list-building methods available to capture email addresses on your website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
The Thrive Leads mailing builder for WP lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an opt-in list, and almost all of these methods and strategies involve lead capture forms.
One of the key differences between Thrive Leads and all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
Learn more about the plugin here:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s A WordPress Plugin
The Thrive Leads mailing list builder for WP eliminates the need to have multiple plugins installed on your WordPress website. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Ready To Start Using In Very Little Time
Thrive Leads is really easy to install. Just upload the plugin file to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help you sort out any issues you might experience.
Every Kind Of Form Your Business Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form your business needs.
For example, you can use the plugin to add unblockable “pop-up” forms …
Insert slide-in forms …
You can use the Thrive Leads plugin to insert forms anywhere inside your content, or the middle of your blog posts using a simple shortcode …
Insert a subscription form into the sidebar widget section …
You can add 2-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many unique features to WP users. Here are just some of these features:
Quick And Easy To Install
Be up and running in very little time. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, plus a responsive support team.
This software not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your administrator section.
Integrated List Building Strategies For Optimal Conversions
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:
Design & Deploy
The plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful A/B Testing
Split testing is the fastest way to boost your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
Split-Test Different Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and display only the forms that are converting well after enough data has been gathered.
You simply start testing and the plugin will handle everything else, automatically helping you increase conversion rates over time.
Split-Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only after visitors scroll down at least 15% of the page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Test Form Types
Thrive Leads also lets you split-test different opt-in form types. For example, you can test a sidebar widget form vs a ribbon form to see which form type performs better for your business.
A/B Test Offers
The plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email marketing campaigns to help you decide which offers deliver the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders And Leading Email Marketing Systems
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond what other list-building software provide.
User Feedback
Below are just some testimonials that users have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a support team that is available to help answer any questions you have.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, 30 day, full refund guarantee.
Plugin Cost
The plugin is available in the following editions:
- Single Site License – The Single Site edition allows you to install & activate the plugin on a single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites option lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost to purchase Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software is selling for the prices shown above. This may not be the actual pricing set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire site.
For ”how-to” videos showing how the plugin works, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to increase the speed your list grows is to run A/B tests and find out what really works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WP Split-Testing Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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