Experienced marketers know that building a mailing list is one of the most valuable assets you can create for your business online.
This is because a mailing list of targeted customers gives you traffic on tap and access to repeat buyers.
Research shows that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money to leave on the table. Research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their contact details while they’re still on your site, so you can build a relationship with them after they exit your website.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become your most powerful online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many different ways and strategies to build an email list, but until very recently, it was very difficult to find an affordable and easy-to-use solution that takes advantage of just about all types of proven list-building methods available to capture email addresses on your website.
Thrive Leads – WP Split-Testing List-Building Plugin
Plugin Description
Thrive Leads list-building plugin for WordPress could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, test different offers, improve your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve subscription forms.
One of the key differences between Thrive Leads and all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but to build a mailing list faster.
To learn more about the plugin go here:
Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
The Thrive Leads mailing list-building plugin for WP eliminates the need to have multiple plugins installed on your WordPress website. This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Ready To Start Using In No Time
Thrive Leads installs like every other plugin. Simply upload it to your Plugins folder via your WP administrator area and activate.
Really Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you sort out any problems you might experience.
Every Type Of Form You Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use it to add “pop-up” opt-in forms …
Display forms that slide in from the corner of your screen …
You can use the Thrive Leads plugin to add in-line forms anywhere within your content, or the bottom of your posts and pages using a simple short code …
Insert a form into the sidebar widget menu …
You can add two-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many features to website owners. Here are just a few:
Quick And Simple To Install
Ready to go to work in minutes. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This software not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from your own WP administrator account.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:
Design And Deploy
Thrive Leads provides an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Split Testing Engine
Split testing is the fastest way to optimize your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
Test Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only the ones that are converting well after sufficient data has been collected.
You simply begin your test and the plugin handles everything else, automatically helping you increase conversion rates over time.
Split-Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 3 minutes
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
Test Multiple Opt-In Form Types
The plugin also lets you perform split-tests against different opt-in form types. For example, you can test a sidebar widget form vs a slide-in form and see which kind of form performs better for your business.
A/B Test Completely Different Offers
The Thrive Leads plugin even lets you test entirely different offers.
For example, you can assign different forms to different email sequences to help you determine which offer yields the best conversion rates.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on all Posts), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
In-Depth Reporting
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders And Leading Email Marketing Services
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend well beyond any other list-building tools.
Testimonials
Here are a couple of the testimonials and comments that users have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help users sort out any problems they might experience.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, thirty day, full refund guarantee.
Product Price
The plugin is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on a single domain. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – The Unlimited Sites edition lets you install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This option lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was written. This may or may not be the actual pricing set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your entire website.
For demo videos showing how the software works, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running A/B tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert popups into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – WP Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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