Successful marketers know the power of mailing lists.
This is because a list gives you traffic on demand and access to repeat customers.
Research shows that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money and opportunities that you’re probably missing out on. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to capture your visitors’ contact details while they’re still on your site, so you can keep in touch after they leave your web site.
Building a list is absolutely essential for building a successful online business. A great list of contacts has the potential to become your most reliable online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a subscriber list, but until now, it was very difficult to find an affordable and easy-to-use solution that takes advantage of all of the most effective methods available to capture email addresses on your website.
Thrive Leads – List-Building Plugin For WP
Plugin Description
The Thrive Leads WordPress mail list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve the use of subscription forms.
What makes Thrive Leads different from all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads mailing list-building plugin for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build their mailing list faster.
To learn more about the plugin go here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s WordPress
Thrive Leads WordPress mailing list-building plugin eliminates the need to install multiple plugins on your WP website. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy Installation
Thrive Leads installs like any regular WP plugin. Simply upload the plugin file to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you sort out any issues you might experience.
Every Kind Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of form you need.
For example, you can use the plugin to display attention-grabbing “pop-up” lightboxes …
Add slide-in forms …
You can use the plugin to add great-looking forms anywhere within your content, or the bottom of your posts and pages using a simple shortcode …
Insert a form into any widget area of your site …
You can insert 2-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers many great features to WordPress users. Here are just a few of these:
Quick And Easy To Install
Ready to go to work in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, and a support team.
This list-building tool not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from within your WP dashboard.
All-In-1 List Building Strategies To Maximize Conversions
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use solution:
Design And Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing Engine
Split testing is the quickest way to increase your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
A/B Test Multiple Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and keep displaying only the ones that are converting well after enough data has been gathered.
You simply start your test and the plugin takes care of everything else, automatically picking the best performers and hiding the losers over time.
Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 1 minutes
- Scroll-depth triggers where a message appears only after the visitor scrolls down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if a form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.
Test Multiple Opt-In Form Types
The plugin also lets you A/B test different form types. For example, you can test a widget form on your sidebar vs an in-line form and see which kind of form creates better results for your business.
Test Entirely Different Offers
The plugin even lets you split-test completely different offers.
For example, you can assign different forms to different autoresponder lists to help you determine which campaign offers yield the best conversion results for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend far beyond any other list-building software.
User Feedback
Below are some of the testimonials and comments that plugin customers have submitted for the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help answer any questions they have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site License – The Single Site license lets you install & activate the plugin on a single site. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This license allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of Thrive Leads depends on whether there are any promotions or limited-time special offers. The price above was current when this review was published. This may or may not be the actual price charged by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Useful Tips
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire website.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted mailing list, the only way to increase the speed your list grows is to run tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert popups into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – List-Building Plugin For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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