Savvy marketers understand that building a mailing list is one of the most profitable activities you can engage in to grow your business online.
This is because a mailing list of responsive customers gives you immediate traffic and access to repeat customers.
Research shows that, on average, 50%-80% of everyone who visits your website generally will leave and never return. That’s a lot of money to be leaving behind. Marketing research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s of the utmost importance, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ email address while they’re visiting your website or blog, so you can continue to communicate after they have left your web site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and different strategies to build a targeted list of subscribers, but until very recently, it was very hard to find one cost-effective and easy-to-use solution that gives users access to most types of proven list-building methods available to capture email addresses on a website.
Thrive Leads – Mailing Builder For WP Users
Plugin Description
The Thrive Leads WP list builder lets you build a list of subscribers fast using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, all from within your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies involve lead capture forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your website:
It’s WordPress
The Thrive Leads WP list-building plugin eliminates the need to have multiple plugins . This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Ready To Start Using In No Time
Thrive Leads installs like any WordPress plugin. Just upload it to your Plugins folder via your WordPress admin account and activate.
Really Simple To Use
Thrive Leads has made it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to provide you with any assistance you need.
Every Type Of Opt-In Form You Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form you need.
For example, you can use it to add unblockable “pop-up” subscriber forms …
Add slide-in forms …
You can use the Thrive Leads plugin to place in-line forms anywhere inside your content, or the bottom of your posts …
Insert an opt-in form into the sidebar widget area …
You can insert 2-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides a number of great features to WP users. Here are just a few:
Fast And Simple To Install
Ready to start using in no time. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, plus a support team.
This list-building tool not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your own WP dashboard.
Built-In List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Split Testing
Split testing is the fastest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Test Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting campaigns after enough data has been collected.
You just start your test and the plugin takes care of everything else, automatically picking the winners and hiding the losers over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 1 minutes
- Scroll-depth triggers where a message appears once your visitors scroll down at least 15% of the page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
A/B Test Multiple Opt-In Form Types
Thrive Leads also lets you test different form types. For example, you can test a widget form on your sidebar vs a slide-in form to see which type of form performs better for your business.
Split-Test Different Offers
Thrive Leads even lets you see how different offers compare against one another.
For example, you can assign different forms to different email marketing campaigns to help you determine which offer delivers the best conversion rates for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of this software include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all major browsers.
Gain Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Services
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond any other list-building software.
Feedback From Plugin Users
Below are some of the testimonials and feedback that plugin users have submitted for the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
***
“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a responsive support team that is available to answer any questions you have.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, thirty day, 100% money-back guarantee.
Software Pricing
Thrive Leads is available in the following editions:
- Single Site Edition – The Single Site edition lets you install & activate the plugin on one single domain. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites license lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency edition lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this article was written. This may or may not be the actual price set by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Info
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your website.
For a demo video of the plugin, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running split-tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert popups into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – WordPress Split-Testing Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
***