Experienced marketers understand the power of mailing lists.
This is because a mailing list gives you immediate traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors generally leave and never return. That’s a lot of money to leave on the table. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to try and interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their contact details while they’re still on your website or blog, so you can continue communicating after they exit your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
There are many ways and different strategies to build an email list, but until now, it was very difficult to find an affordable and easy-to-use solution that takes advantage of many of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – WP Mail List-Building Plugin
Plugin Description
Thrive Leads mailing list-building plugin for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build an email list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different than other lead capturing software is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A WordPress Plugin
Thrive Leads WP mail list-building plugin eliminates the need to have multiple plugins installed on your site. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Really Easy To Install
Thrive Leads installs like any WordPress plugin. Just upload a zip folder that contains the plugin files to your Plugins folder via your admin section and activate.
Very Simple To Use
With Thrive Leads, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to help you out.
Every Kind Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business needs.
For example, you can use Thrive Leads to display “pop-up” subscriber forms …
Add slide-in forms …
You can use it to insert your opt-in forms anywhere within your content, or the top of your posts using a simple shortcode …
Insert an opt-in form into the sidebar widget menu …
You can add two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many great features to website owners. Here are just a few:
Fast And Easy To Install
Be up and running in no time. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, plus a responsive support team.
This software not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies without ever leaving your own dashboard.
Integrated List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
A/B Testing
Split testing is the fastest way to improve your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
Split-Test Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and continue displaying only those that are converting well after sufficient data has been gathered.
You just start your test and the plugin will handle the rest, automatically picking the winners and hiding the losing variations over time.
A/B Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 30 seconds
- Scroll-depth triggers where a message appears only when visitors scroll down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
Test Different Opt-In Form Types
Thrive Leads also lets you perform split-tests on different form types. For example, you can test a lightbox pop-up vs a ribbon form to see which kind of form performs better for your business.
Test Completely Different Offers
Thrive Leads even lets you test completely different offers.
For example, you can assign different forms to different auto-responder lists to help you determine which offers deliver the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a ribbon form on all Pages), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders & Popular Email Marketing Solutions
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond any other list-building tools.
Feedback From Users
Here are some of the testimonials that users have submitted for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to provide users with any assistance they need.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Product Cost
Thrive Leads is available in the following editions:
- Single Site Edition – The Single Site edition allows you to install & activate the plugin on 1 single site. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This option allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency license lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was published. This may or may not be the actual price set by the product developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your entire website.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to increase the speed your list grows is by continually running A/B tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms are shown to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert popups into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – List Builder For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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