Successful marketers understand that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a mailing list gives you traffic on demand and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to leave on the table. Research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to try and interact repeatedly with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ email address while they’re visiting your website or blog, so you can continue to communicate after they have exited your site.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become the most profitable leverage point of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build a list, but until now, it was very difficult to find a solution that incorporates just about all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – Mail List-Building Plugin For WordPress
Plugin Description
Thrive Leads WordPress mail list-building plugin lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on call, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies involve using lead capture forms.
One of the key differences between Thrive Leads and other lead capturing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
Thrive Leads WP mailing builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
To learn more about the plugin go here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s WordPress
Thrive Leads list-building plugin for WP eliminates the need to install multiple plugins on your website. This not only reduces potential plugin conflicts, but also keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads is quite easy to install. Simply upload a zip file that contains the plugin files to your Plugin folder via your admin area and activate.
Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to provide you with any assistance you need.
Every Type Of Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use it to build unblockable “pop-up” opt-in forms …
Insert slide-in forms …
You can use the Thrive Leads plugin to place opt-in forms anywhere inside your content, or the top of your posts and pages …
Insert a form into your sidebar navigation area …
You can add two-step opt-in links that open a lightbox when visitors click on a content link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many great features to WP users. Here are just a few of these:
Fast And Simple To Install And Set Up
Ready to go to work in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, and a support team.
This tool not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns via your WP dashboard.
Integrated List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
Thrive Leads provides dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
A/B Testing Engine
A/B testing is the fastest way to optimize your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Split-Test Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and continue displaying only the highest converting tests after enough data has been gathered.
You simply begin testing and the plugin handles the rest, automatically increasing your conversion rates over time.
Test Multiple Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 2 minutes
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if forms should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
Split-Test Form Types
The plugin also lets you split-test different form types. For example, you can test a lightbox pop-up vs an in-line form and see which kind of form performs better for your business.
Test Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can assign different forms to different email sequences to help you decide which offers yield the best conversion results.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to the right segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular web browsers.
Gain Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders And Leading Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond any other list-building tools.
User Feedback
Here are a few of the testimonials and feedback users have published about the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you sort out any problems you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, thirty day, complete refund guarantee.
Product Licensing Price
Thrive Leads is available in the following editions:
- Single Site License – This option lets you install & activate the plugin on 1 single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – The Unlimited Sites option allows you to install & activate the plugin on unlimited domains that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – This edition allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this content was published. This may or may not be the actual price charged by the software author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your website.
For ”how-to” videos of the plugin in action, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is to run A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – List-Building Plugin For Conversion-Focused WordPress Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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