Experienced marketers know the power of mailing lists.
This is because a mailing list of targeted customers gives you instant traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a website will leave and never return. That’s a lot of money and opportunities that you could be missing out on. Marketing research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s so important, therefore, to explore methods that will help you interact repeatedly with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ email address while they’re still on your website, so you can keep in touch after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
There are many ways and effective strategies to build an opt-in list, but until very recently, it was very hard to find one affordable solution that takes advantage of many types of list-building methods available to capture email addresses on your website.
Thrive Leads – List Builder For Hyper Targeted WordPress Mailing List Conversions
Plugin Description
Thrive Leads mailing list builder for WP lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
To learn more about the plugin go here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:
It’s WordPress
Thrive Leads mailing list builder for WordPress eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like any WP plugin. Simply upload a zip file that contains the plugin to your Plugin folder via your dashboard and activate.
Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-60 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions you have.
Every Kind Of Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form your business will ever need.
For example, you can use it to build “pop-up” subscriber forms …
Display opt-in forms that slide in from the edge of your screen …
You can use Thrive Leads to add your forms anywhere within your content, or the bottom of your posts and pages …
Insert an opt-in form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers a number of features to WP users. Here are just a few:
Fast And Easy To Install And Implement
Ready to start using in no time. As already mentioned, the plugin developer provides extensive training content and tutorials, case studies, webinars, plus a responsive support team.
This tool not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns without ever leaving your own admin user section.
Integrated List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use plugin:
Design & Deploy
Thrive Leads provides dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Powerful A/B Testing
Split testing is the quickest way to increase your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Test Multiple Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the losing variations, and display only the highest converting campaigns after enough data has been gathered.
You simply begin testing and the plugin takes care of the rest, automatically increasing conversion rates over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
Test Form Types
The Thrive Leads plugin also lets you test different form types. For example, you can test a sidebar widget form vs an in-line form to see which kind of form creates better results for your business.
Test Different Offers
The Thrive Leads plugin even lets you A/B test completely different offers.
For example, you can connect different forms to different email marketing campaigns to help you decide which offers yield the best conversion results for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Seamless Integration With All Major Autoresponders & Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend far beyond what other list-building tools provide.
Testimonials
Below are a couple of the testimonials that plugin users have written about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to answer any questions users have.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, thirty day, 100% refund guarantee.
Software Cost
The plugin is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on a single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This license allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – This option lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The price of the product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product sells for the prices shown above. This may not be the actual pricing charged by the product author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Plugin Info
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your entire website.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a mailing list, the only way to improve your results is to run split-tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – Mailing Builder For WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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