Experienced marketers know that building a mailing list is one of the best things you can do for your business online.
This is because a a list of email subscribers gives you on-demand traffic and access to repeat customers.
Research shows that, on average, 50%-80% of everyone who visits your website who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. In addition to this, marketing tests show that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your website, so you can build a relationship with them after they have exited your website.
Building a list is absolutely essential for building a successful online business. A great list of responsive subscribers has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build an email list, but until very recently, it was very hard to find an affordable solution that incorporates almost, if not all of the most effective methods available to capture email addresses on a website.
Thrive Leads – WP Mailing Builder
Plugin Description
The Thrive Leads list-building plugin for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies involve using subscription forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
Go here to learn more about the plugin:
Plugin Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s A WordPress Plugin
The Thrive Leads WP list builder eliminates the need to install multiple plugins on your WordPress website. This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is really easy to install. Just upload the plugin file to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help you sort out any problems you have.
Every Type Of Form Your Business Needs
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of form you need.
For example, you can use it to add stylish “pop-up” lightboxes …
Insert forms that slide in from the corner of your page …
You can use it to place in-line forms anywhere within your content, or the middle of your posts and pages using a simple shortcode …
Insert a form into your sidebar area …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many unique features to WP users. Here are just some of these:
Fast And Easy To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, webinars, case studies, plus a responsive support team.
This tool not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns via your WordPress admin user section.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing
A/B testing is the quickest way to optimize your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
A/B Test Multiple Form Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and keep displaying only the highest converting campaigns after sufficient data has been collected.
You just begin your test and the plugin will handle the rest, automatically helping you increase conversion rates over time.
Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 45 seconds
- Scroll-depth triggers where a message appears once your visitors scroll down at least 40% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if the form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
Test Form Types
The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form and see which type of form creates better results for your business.
Test Entirely Different Offers
Thrive Leads even lets you split-test entirely different offers.
For example, you can connect different forms to different email sequences to help you determine which campaign offers deliver the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to particular segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders And Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond any other list-building software.
Feedback From Users
Here are just some testimonials and feedback users have written about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a responsive support team that is available to answer any questions users have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site License – This license allows you to install & activate the plugin on one single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – This option allows you to install & activate the plugin on unlimited websites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Current pricing for Thrive Leads depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this review was published. This may or may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details:
Additional Plugin Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your site.
For a demo video showing how the software works, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to improve your results is by running split-tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms are shown to visitors, and intelligent reporting that helps you increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing users to create and insert pop-up forms into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mailing Builder For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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