Successful marketers know that building a mailing list is one of the best ways to grow a business online.
This is because a list gives you traffic on tap and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of visitors to a site generally will leave and never return. That’s a lot of money and opportunities that you could be missing out on. In addition to this, marketing tests show that it takes an average of 7 interactions with your business before a purchase decision is made. It’s so important, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their details while they’re still on your site, so you can continue to communicate after they exit your site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most powerful source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build a targeted list of subscribers, but until recently, it was very difficult to find an affordable and simple solution that takes advantage of almost all types of proven list-building methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress A/B Testing Mailing Builder
Plugin Description
The Thrive Leads mailing builder for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies use lead capture forms.
One of the key differences between Thrive Leads and all other email-capturing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress list-building plugin eliminates the need to have multiple plugins installed on your WP website. This not only reduces the possibility of plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is quite easy to install. Simply upload it to your Plugins folder via your WP admin user login and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to help you sort out any problems you have.
Every Kind Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you will ever need.
For example, you can use Thrive Leads to display eye-catching “pop-up” subscriber forms …
Add slide-in forms …
You can use the Thrive Leads plugin to add your forms anywhere within your content, or the top of your posts and pages …
Insert a subscription form into any widget area of your website …
You can add two-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many features to WP users. Here are just a few of these:
Quick And Easy To Install And Configure
Ready to go to work in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, and a dedicated support team.
This tool not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your own WordPress admin section.
Built-In List Building Strategies To Optimise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the quickest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
A/B Test Multiple Form Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting tests after sufficient data has been collected.
You simply start your test and the plugin takes care of everything else, automatically helping you increase conversion rates over time.
Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 10 seconds
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
Test Multiple Opt-In Form Types
Thrive Leads also lets you test different form types. For example, you can test a lightbox pop-up vs a ribbon form and see which kind of form creates better results for your business.
Split-Test Offers
Thrive Leads even lets you split-test completely different offers.
For example, you can assign different forms to different list-building campaigns to help you decide which offer delivers the best conversion rates for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
Gain Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders & Popular Email Marketing Services
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond what most other list-building software provide.
Feedback From Users
Below are just some testimonials that customers have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a responsive support team that is available to provide users with assistance.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, thirty day, 100% money-back guarantee.
Product License Pricing
Thrive Leads is available in the following editions:
- Single Site Edition – This option allows you to install & activate the plugin on one single website. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – The Unlimited Sites edition lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency option lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the prices shown above. This may or may not be the actual pricing set by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your website.
For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to increase the speed your list grows is to continually run split-tests and find out what really works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add popups to their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website: Thrive Leads – Mailing List Builder For Faster WordPress Opt-In Form Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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