Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - WP  List BuilderSavvy marketers know that building a mailing list is one of the most profitable activities you can engage in to grow your business online.

This is because a list gives you traffic on call and access to repeat sales.

Research shows that, on average, 50%-80% of everyone who visits your website generally will leave and never return. That’s a lot of money to leave on the table. Testing also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s crucial, therefore, to look for a way that will help you interact repeatedly with your visitors.

How can you do this, however, if most visitors leave and never come back?

The answer, of course, is to capture your visitors’ contact details while they’re visiting your website or blog, so you can continue communicating with them after they have exited your web site.

Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.

Thrive Leads - List-Building Plugin For Faster WordPress Conversions

If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.

Thrive Leads - WordPress Mailing List Builder

There are many different ways and strategies to build an opt-in list, but until recently, it was very hard to find one cost-effective and easy-to-use solution that gives users access to almost, if not all kinds of proven list-building methods available for capturing visitors’ email addresses on your website.

Thrive Leads – Mail List-Building Plugin For Conversion-Focused WP Sites

Thrive Leads - Mailing List Builder For WordPress Sites

Plugin Description

Thrive Leads WordPress list builder lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …

Thrive Leads - Mailing List-Building Plugin For WP Users

As stated earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies involve using opt-in forms.

One of the key differences between Thrive Leads and other email-capturing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.

Thrive Leads WP mail list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.

Thrive Leads - Mail List-Building Plugin For Conversion-Focused WordPress Sites

Learn more here:


Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:

It’s A WordPress Plugin

Thrive Leads mailing builder for WP eliminates the need to have multiple plugins installed on your site. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your website’s loading speed down.

Fast Installation

Thrive Leads installs like every other plugin. Simply upload the plugin file to your Plugin folder via your WP dashboard and activate.

Simple To Use

Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.

To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies and a support team that is available to help you out.

Every Kind Of Form Your Business Will Ever Need

With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you will ever need.

For example, you can use Thrive Leads to build stylish “pop-up” subscriber forms …

Thrive Leads - WP List-Building Plugin

Display slide-in forms …

Thrive Leads - WordPress Mailing List Builder

You can use it to add in-line opt-in forms anywhere inside your content, or the bottom of your posts using a simple shortcode …

Thrive Leads - Mailing List-Building Plugin For WP

Insert a subscription form into the sidebar widget menu …

Thrive Leads - Mailing List Builder For WordPress Users

You can insert two-step opt-in links that open a lightbox form when a link is clicked on …

Thrive Leads - WordPress  Mailing List Builder

And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down the page …

Thrive Leads - WP  Mailing List-Building Plugin

As you can see, Thrive Leads integrates every kind of opt-in form you need in one single plugin …

Thrive Leads - WordPress Faster Mailing List Builder

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …

Thrive Leads Features

Thrive Leads offers many features to WordPress users. Here are just a few:

Quick And Simple To Install And Implement

Be up and running in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, plus a support team.

This software not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from within your dashboard.

All-In-1 List Building Strategies To Boost Conversions

Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use plugin:

Design And Deploy

Thrive Leads comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.

Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …

Thrive Leads - Mailing List-Building Plugin For WP Users

A/B Testing

Split testing is the quickest way to improve your conversion rate and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:

Test Multiple Opt-In Form Designs And Content

Split-Test Designs And Content

Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and continue showing only the highest converting campaigns after sufficient data has been gathered.

You simply begin testing and the plugin takes care of the rest, automatically helping you increase conversion rates over time.

Split-Test Multiple Opt-In Form Triggers

Test Multiple Form Triggers

Thrive Leads lets you customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to show an offer on your screen after 1 minutes
  • Scroll-depth triggers where a message appears only when your visitor scrolls down at least 40% of the web page
  • Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.

Additionally, you can test if the form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.

A/B Test Form Types

Test Different Form Types

Thrive Leads also lets you run split-tests on different opt-in form types. For example, you can test a sidebar widget form vs an in-line form to see which form type creates better results for your business.

A/B Test Offers

Test Offers

The Thrive Leads plugin even lets you see how different offers compare against one another.

For example, you can connect different forms to different email marketing campaigns to help you determine which offers yield the best conversion results.

(Split-test different offers)

Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily duplicate an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.

Thrive Leads - Mailing Builder For WP Users

Additional features of the Thrive Leads plugin include:

Smart Targeting Features

You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.

You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Form Features

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will display correctly on any device or screen size.

The plugin is also compatible will all popular web browsers.

In-Depth Reporting

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.

Thrive Leads - List Builder For WordPress Sites

Integrates Seamlessly With Major Autoresponders And Leading Email Marketing Solutions

If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.

Plus, you can use different lists and different services for different forms, so you’re never dependent on any one system.

Thrive Leads - WordPress List-Building Plugin

As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond what most other list-building tools provide.

User Feedback

Below are some of the testimonials users have provided for Thrive Leads:

”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman


As mentioned previously, ThriveThemes provides extensive tutorials, webinars and a support team that is available to provide you with any assistance you need.

The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, 30 day, full money-back guarantee.

Software Price

Thrive Leads is available in the following editions:

  • Single Site – The Single Site edition allows you to install & activate the plugin on a single site. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
  • Unlimited Sites License – The Unlimited Sites edition lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency Edition – The Agency edition lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.

Note: The cost of purchasing Thrive Leads depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this content was written. This may not be the actual pricing set by the product author when you visit the product website and there may be additional upsells or one-time offers after your purchase.

Check the plugin’s website for the current price here:

Additional Useful Tips

Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.

For a demo video showing how the software works, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to run split-tests and find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.

With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing the user to create and add popups to their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WP List-Building Plugin

For complete details, visit the plugin website: Thrive Leads – WordPress Mail List-Building Plugin

By the way …

We use Thrive Leads here on Check it out for yourself …


Originally published as Thrive Leads: List-Building Plugin For WordPress.