Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - Mailing List Builder For WPSuccessful marketers understand the power of mailing lists.

This is because a mailing list gives you traffic on demand and access to repeat sales.

Research shows that, on average, 50%-80% of visitors to your site generally leave and never return. That’s a lot of money you’re leaving behind. In addition to this, research shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s crucial, therefore, to try and get repeat interactions with your visitors.

How can you do this, however, if most visitors never come back?

The answer, of course, is to get visitors to give you their contact details while they’re visiting your website or blog, so you can continue communicating with them after they have exited your website.

Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most profitable leverage point.

Thrive Leads - WP Mailing List Builder

If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WordPress Users

Now … there are many different ways and strategies to build an opt-in list, but until now, it was very hard to find an affordable and easy-to-use solution that integrates most kinds of list-building methods available to capture visitors’ email addresses on a website.

Thrive Leads – Mailing List-Building Plugin For Faster WP Mailing List Conversions

Thrive Leads - WP Mailing Builder

Plugin Description

Thrive Leads list-building plugin for WP lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, without leaving your WordPress dashboard …

Thrive Leads - WP Split-Testing Mailing List-Building Plugin

As stated earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies require using lead capture forms.

One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built all into one plugin.

The Thrive Leads WP mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.

Thrive Leads - Mailing List Builder For Conversion-Focused WP Users

Go here to learn more:

Plugin Benefits

Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:

It’s WordPress

The Thrive Leads WordPress mail list-building plugin eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Be Up And Running In Very Little Time

Thrive Leads installs just like any plugin. Just upload it to your Plugins folder via your admin section and activate.

Really Simple To Use

Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.

In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, case studies and a responsive support team that is available to help you out.

Every Kind Of Opt-In Form You Will Ever Need

With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of form you will ever need.

For example, you can use Thrive Leads to add “pop-up” opt-in forms …

Thrive Leads - List-Building Plugin For WordPress

Add slide-in forms …

Thrive Leads - WordPress Faster Mailing List Builder

You can use Thrive Leads to place your opt-in forms anywhere inside your content, or the middle of your posts and pages …

Thrive Leads - WordPress Faster Mail List-Building Plugin

Insert a form into your sidebar area …

Thrive Leads - WordPress Faster Mailing List-Building Plugin

You can insert 2-step opt-in links that open a lightbox form when a link is clicked on …

Thrive Leads - WP Faster List-Building Plugin

And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …

Thrive Leads - WordPress Mailing List-Building Plugin

As you can see, Thrive Leads integrates every kind of subscription form you need in one single plugin …

Thrive Leads - WP Mailing List-Building Plugin

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …

Plugin Features

Thrive Leads offers many great features to WP users. Here are just a few of these:

Quick And Simple To Install And Use

Be up and running in minutes. As already mentioned, the plugin developer provides extensive training content and tutorials, case studies, webinars, and a support team.

This tool not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your WP admin user account.

Integrated List Building Strategies For Boosting Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use software:

Design & Deploy

The Thrive Leads plugin comes with dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no coding skills required.

Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …

Thrive Leads - WordPress A/B Testing List Builder

Powerful Split Testing

A/B testing is the quickest way to increase your conversion rate and accelerate the growth of your list.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:

Split-Test Multiple Form Designs And Content

Test Multiple Opt-In Form Designs And Content

The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and keep displaying only the highest converting tests after sufficient data has been gathered.

You simply start your test and the plugin takes care of the rest, automatically picking the winners and hiding the losing variations over time.

Split-Test Form Triggers

Test Opt-In Form Triggers

Thrive Leads lets you easily customize when and how your forms should appear to visitors.

For example, you can set up:

  • Time-based triggers to present a link on your screen after 35 seconds
  • Scroll-depth triggers where a message appears once your visitor scrolls down at least 30% of the page
  • Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.

Additionally, you can test if forms perform better when displayed instantly, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.

A/B Test Form Types

Test Opt-In Form Types

Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form performs better for your business.

Split-Test Entirely Different Offers

A/B Test Different Offers

Thrive Leads even lets you test different offers against one another.

For example, you can connect different forms to different email campaigns to help you decide which offer yields the best conversion rates.

(Split-test different offers)

Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.

Thrive Leads - WP A/B Testing Mailing List-Building Plugin

Additional features of the Thrive Leads plugin include:

Smart Targeting Features

You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.

You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Forms

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

100% Responsive

Your forms and list marketing campaigns will show up correctly on any device or screen size.

Thrive Leads has also been tested for compatibility will all popular web browsers.

In-Depth Reporting

the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.

Thrive Leads - WP A/B Testing List-Building Plugin

Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Systems

If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.

Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one service.

Thrive Leads - WordPress Mailing List Builder

As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond any other list-building tools.

User Feedback

Below are a couple of the testimonials that users have provided for the Thrive Leads plugin:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman


As mentioned previously, ThriveThemes provides extensive training content, webinars and a support team that is available to provide users with any assistance they need.

The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, 100% money-back guarantee.

Plugin Price

The plugin is available in the following editions:

  • Single Site Edition – The Single Site option lets you install & activate the plugin on a single domain. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites License – The Unlimited Sites license allows you to install & activate the plugin on unlimited domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency – This license lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Please Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this review was published. This may not be the actual pricing set by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.

Check the plugin’s website for current pricing details:

Additional Plugin Info

Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your entire site.

For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is to run A/B tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - Mailing List-Building Plugin For WP

For full details, visit the plugin website: Thrive Leads – Mailing Builder For WP Users

By the way …

We use Thrive Leads here on Check it out for yourself …


Originally published as Thrive Leads: List-Building Plugin For WordPress.