Savvy marketers know the power of mailing lists.
This is because a a list of email subscribers gives you traffic on demand and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of visitors to a website generally will leave and never return. That’s a lot of money to leave behind. Research also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s essential, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their contact details while they’re still on your website or blog, so you can continue to communicate after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build an opt-in list, but until very recently, it was very hard to find a cost-effective and easy-to-use solution that takes advantage of many of the most effective methods available to capture email addresses on your website.
Thrive Leads – List-Building Plugin For WordPress
Plugin Description
Thrive Leads WP mailing builder lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on tap, all from within your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies involve using lead capture forms.
What makes Thrive Leads different from all other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
Learn more about this plugin here:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:
It’s A WordPress Plugin
Thrive Leads WP mailing list builder eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Very Little Time
Thrive Leads is quite easy to install. Just upload a zip file that contains the plugin files to your Plugins folder via your dashboard and activate.
Simple To Use
With Thrive Leads, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help you sort out any issues you have.
Every Kind Of Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form you will ever need.
For example, you can use the Thrive Leads plugin to build “pop-up” forms …
Display opt-in forms that slide in from the corner of your web page …
You can use the Thrive Leads plugin to insert your forms anywhere within your content, or the top of your blog posts using a simple shortcode …
Insert an opt-in form into the sidebar widget section …
You can add two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many unique features to website owners. Here are just some of these:
Quick And Easy To Install And Implement
Ready to start using in no time. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, plus a dedicated support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your admin user login.
Integrated List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design And Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the fastest way to optimize your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
Test Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting campaigns after sufficient data has been collected.
You just begin your test and the plugin takes care of the rest, automatically picking the forms that are performing the best and hiding the losers over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 1 minutes
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 30% of the page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if the form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
Test Multiple Opt-In Form Types
The Thrive Leads plugin also lets you A/B test different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form to see which kind of form performs better for your business.
A/B Test Entirely Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different autoresponder campaigns to help you determine which delivers the best conversion rates for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on the Front Page only), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
Smart Analytics
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With All Major Autoresponders & Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond any other list-building software.
User Feedback
Here are just some testimonials and feedback customers have published about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a support team that is available to provide users with any assistance they need.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, thirty day, 100% refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site License – The Single Site license lets you install & activate the plugin on 1 single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – The Unlimited Sites option allows you to install & activate the plugin on unlimited domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Current pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is being retailed for the prices shown above. This may not be the actual price charged by the software author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Information
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your site.
For a demo video of the plugin, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to improve your results is by continually running split-tests and find out what really works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – List-Building Plugin For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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