This is because a mailing list gives you traffic on demand and access to repeat customers.
Marketing studies show that, on average, 50%-80% of visitors to your site who leave will never return. That’s a lot of money to leave on the table. In addition to this, marketing research tests show that it takes an average of 7 interactions with your business before a purchase decision is made. It’s of the utmost importance, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their email address while they’re still on your website or blog, so you can keep in touch after they have exited your site.
Building a list is absolutely essential for building a successful online business. A great list of contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
There are many ways and different strategies to build a targeted list of subscribers, but until now, it was very hard to find an easy-to-use solution that incorporates almost, if not all types of list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP A/B Testing List-Building Plugin
Thrive Leads mailing list-building plugin for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different than other list-building software is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads WP mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build a mailing list faster.
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A WordPress Plugin
Thrive Leads mailing list builder for WordPress eliminates the need to have multiple plugins installed on your website. This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Easy And Fast To Install
Thrive Leads installs like every other plugin. Just upload the plugin file to your Plugins folder via your admin user login and activate.
Very Simple To Use
The Thrive Leads plugin has made it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-60 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help you sort out any issues you might experience.
Every Kind Of Form Your Business Needs
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of form your business needs.
For example, you can use it to display eye-catching “pop-up” forms …
Display slide-in forms …
You can use the plugin to add in-line forms anywhere inside your content, or the top of your posts using a simple shortcode …
Insert a form into the sidebar widget area …
You can insert two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many features to site owners. Here are just a few:
Quick And Simple To Install And Implement
Be up and running in no time. As already mentioned, ThriveThemes provides extensive training and tutorials, webinars, case studies, plus a support team.
This list-building software not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your own WP dashboard.
All-In-1 List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design & Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Split testing is the fastest way to improve your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
Split-Test Multiple Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the campaigns that are converting well after sufficient data has been gathered.
You simply start testing and the plugin takes care of everything else, automatically picking the winners and hiding the losers over time.
A/B Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 2 minutes
- Scroll-depth triggers where a message appears once your visitors scroll down at least 30% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost your conversion rate.
A/B Test Multiple Opt-In Form Types
The Thrive Leads plugin also lets you A/B test different opt-in form types. For example, you can test a widget form on your sidebar vs a ”sticky” ribbon form and see which kind of form performs better for your business.
A/B Test Offers
The Thrive Leads plugin even lets you perform A/B tests against completely different offers.
For example, you can assign different forms to different email campaigns to help you decide which offer results in the best conversion rates for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of this software include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond what most other list-building software provide.
Here are some of the testimonials and feedback that plugin users have published about the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
As mentioned previously, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to provide you with any assistance you need.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site option allows you to install & activate the plugin on a single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites edition allows you to install & activate the plugin on unlimited domains that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency license allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost of purchasing the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin sells for the amounts shown above. This may or may not be the actual pricing charged by the plugin developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your website.
For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Building a list is absolutely essential for building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to continually run A/B tests and find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WP Faster Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …