Successful marketers know the power of mailing lists.
This is because a mailing list of targeted customers gives you traffic on demand and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money you’re probably leaving behind. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website or blog, so you can keep in touch after they have left your web site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and effective strategies to build a list, but until recently, it was very difficult to find a cost-effective and easy-to-use solution that takes advantage of just about all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – Mailing List-Building Plugin For Conversion-Focused WordPress Users
Plugin Description
The Thrive Leads WP mailing list builder lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on call, working directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and all other list-building solutions is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads WP mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A Plugin For WordPress Users
Thrive Leads WordPress list-building plugin eliminates the need to install multiple plugins on your WordPress site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In No Time
Thrive Leads installs just like every plugin. Simply upload the plugin file to your Plugin folder via your dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to provide you with any assistance you need.
Every Type Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form your business will ever need.
For example, you can use the Thrive Leads plugin to add stylish “pop-up” subscriber forms …
Insert slide-in forms …
You can use it to place in-line opt-in forms anywhere within your content, or the top of your blog posts using a simple shortcode …
Insert an opt-in form into your sidebar navigation area …
You can add two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads provides a number of features to website owners. Here are just some:
Fast And Simple To Install And Implement
Ready to go to work in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This list-building software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns via your WordPress administrator account.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use software:
Design And Deploy
Thrive Leads provides dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms without coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful A/B Testing Engine
Split testing is the fastest way to boost your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
A/B Test Different Form Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting tests after sufficient data has been collected.
You simply start your test and the plugin will handle everything else, automatically picking the best performers and hiding the losers over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 30 seconds
- Scroll-depth triggers where a message will appear once your visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
Test Opt-In Form Types
Thrive Leads also lets you perform split-tests on different opt-in form types. For example, you can test a sidebar widget form vs an in-line form to see which kind of form performs better for your business.
Test Offers
The plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email campaigns to help you decide which delivers the best conversion rates for your business.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Integrates Seamlessly With Major Autoresponders & Popular Email Marketing Services
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go far beyond what other list-building software provide.
User Testimonials
Here are some of the testimonials and feedback users have submitted regarding Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
***
”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a support team that is available to help you sort out any problems you might experience.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, thirty day, full money-back guarantee.
Plugin Cost
The plugin is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on a single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This license lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency edition lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The cost to purchase Thrive Leads depends on whether there are any promotions or limited-time special offers. When we last checked, the product retails for the pricing shown above. This may not be the actual pricing charged by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your website.
For demo videos showing plugin usage, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is by running tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WordPress Faster List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
***




















