Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - Mailing Builder For WPExperienced marketers understand that building a mailing list is one of the best things you can do for your business online.

This is because a mailing list gives you traffic on tap and access to repeat buyers.

It’s a well-known fact that, on average, 50%-80% of everyone who visits your website generally leave and never return. That’s a lot of money to leave on the table. Marketing research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to try and get repeat interactions with your visitors.

How can you do this, however, if most visitors never return?

The answer, of course, is to get your visitors’ contact details while they’re still on your website or blog, so you can continue to communicate after they have exited your web site.

Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most profitable business leverage point.

Thrive Leads - WordPress  Mailing Builder

If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.

Thrive Leads - WordPress Split-Testing Mailing Builder

Now … there are many different ways and strategies to build an email list, but until now, it was very difficult to find one solution that integrates just about all of the most effective methods available to capture email addresses on a website.

Thrive Leads – List Builder For Boosting WP Conversions

Thrive Leads - Mailing List Builder For Conversion-Focused WP Sites

Plugin Description

The Thrive Leads mailing list builder for WordPress lets you build a list of subscribers fast using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, working directly inside your WordPress dashboard …

Thrive Leads - Mailing Builder For WP

As stated earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies involve the use of opt-in forms.

One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.

Thrive Leads WP mailing list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.

Thrive Leads - Mailing Builder For Conversion-Focused WP Users

Learn more about the plugin here:

Plugin Benefits

Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:

It’s WordPress

The Thrive Leads WordPress list-building plugin eliminates the need to install multiple plugins on your WP site. This not only reduces possible plugin conflicts, but also keeps your site’s loading speed down.

Easy To Install

Thrive Leads is quite easy to install. Just upload it to your Plugin folder via your dashboard and activate.

Simple To Use

Once you have installed and activated the plugin, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.

To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to provide you with assistance.

Every Kind Of Opt-In Form You Will Ever Need

With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form you will ever need.

For example, you can use the plugin to display unblockable “pop-up” forms …

Thrive Leads - WP  Mail List-Building Plugin

Insert forms that slide in from the corner of your screen …

Thrive Leads - Mailing List-Building Plugin For WordPress

You can use the plugin to add forms anywhere inside your content, or the bottom of your posts and pages …

Thrive Leads - Mail List-Building Plugin For Conversion-Focused WP Sites

Insert a form into the sidebar widget menu …

Thrive Leads - WordPress Split-Testing Mailing List-Building Plugin

You can add two-step opt-in links that open a lightbox when visitors click on a link inside your content …

Thrive Leads - List Builder For WordPress

And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down your page …

Thrive Leads - WP List Builder

As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WordPress plugin …

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WordPress Sites

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …

Plugin Features

Thrive Leads offers many great features to WordPress users. Here are just a few:

Fast And Easy To Install

Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, plus a dedicated support team.

This list-building tool not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies without ever leaving your own WP admin user account.

All-In-One List Building Strategies

Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:

Design & Deploy

The plugin provides an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without technical skills required.

Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …

Thrive Leads - Mailing List Builder For WP Users

A/B Testing

A/B testing is the quickest way to increase your conversion rates and speed up the growth of your list.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:

Test Form Designs And Content

A/B Test Opt-In Form Designs And Content

Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and display only the ones that convert well after sufficient data has been gathered.

You simply start testing and the plugin takes care of the rest, automatically picking the winners and hiding the losing variations over time.

A/B Test Multiple Opt-In Form Triggers

Test Opt-In Form Triggers

Thrive Leads lets you customize when and how your forms should appear to visitors.

For example, you can set up:

  • Time-based triggers to display a link on your screen after 35 seconds
  • Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 30% of the page
  • Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.

Furthermore, you can also test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.

Split-Test Multiple Opt-In Form Types

Split-Test Form Types

Thrive Leads also lets you perform A/B tests on different form types. For example, you can test a widget form on your sidebar vs a slide-in form to see which form type creates better results for your business.

A/B Test Different Offers

Test Offers

The Thrive Leads plugin even lets you test different offers against one another.

For example, you can assign different forms to different autoresponder lists to help you determine which offer delivers the best conversion rates for your business.

(Split-test different offers)

Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.

Thrive Leads - WordPress Mailing Builder

Additional features of this software include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to display to specific segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Form Features Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will look great on any device or screen size.

The plugin has also been tested for compatibility will all major browsers.

Gain Actionable Insights

the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.

Thrive Leads - Mailing Builder For Boosting WP Conversions

Seamless Integration With All Major Autoresponders & Leading Email Marketing Solutions

If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.

Additionally, you can use different lists and different services for different forms, so you’re never tied to just one service.

Thrive Leads - Mailing Builder For Boosting WordPress Conversions

As you can see, Thrive Leads gives you opt-in testing capabilities that extend far beyond any other list-building tools.


Here are some of the testimonials that customers have provided for the Thrive Leads plugin:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman

Product Support

As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to answer any questions users have.

The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, 30 day, full money-back guarantee.

Software Price

The Thrive Leads plugin is available in the following editions:

  • Single Site License – The Single Site edition allows you to install & activate the plugin on 1 single site. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites Edition – This edition allows you to install & activate the plugin on all domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
  • Agency Edition – The Agency option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Note: The price of the Thrive Leads product depends on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the pricing shown above. This may or may not be the actual price set by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for current pricing details:

Additional Info

Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire site.

For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to improve your results is to run A/B tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and add pop-up forms to their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.

As Thrive Themes state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - Mailing List Builder For Conversion-Focused WP Sites

For complete details, check out the plugin here: Thrive Leads – WordPress List Builder

By the way …

We use Thrive Leads here on Check it out for yourself …


Originally published as Thrive Leads: List-Building Plugin For WordPress.