Experienced marketers know the power of mailing lists.
This is because a a list of email subscribers gives you traffic on demand and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of visitors to your web site will leave and never return. That’s a lot of money you’re probably leaving behind. Marketing research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to look for ways that will help you interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ details while they’re visiting your site, so you can continue to communicate after they have left your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become your most reliable and constant source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build an opt-in list, but until now, it was very hard to find an affordable solution that integrates most of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – Mail List-Building Plugin For Hyper-Targeted WordPress Mailing List Conversions
Plugin Description
The Thrive Leads WP mailing list-building plugin lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build an email list, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different than other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads WP list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
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Benefits Of Using Thrive Leads
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s WordPress
The Thrive Leads list builder for WP eliminates the need to install multiple plugins on your website. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Ready To Start Using In Minutes
Thrive Leads installs like every plugin. Simply upload the plugin file to your Plugins folder via your WP administrator account and activate.
Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to answer any questions you have.
Every Kind Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.
For example, you can use the Thrive Leads plugin to build unblockable “pop-up” lightboxes …
Display slide-in forms …
You can use Thrive Leads to place great-looking in-line opt-in forms anywhere within your content, or the bottom of your blog posts …
Insert a form into your sidebar area …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many features to WP users. Here are just some:
Fast And Simple To Install And Use
Ready to go to work in minutes. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, and a responsive support team.
This software not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from your dashboard.
Built-In List Building Strategies To Optimize Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Split Testing Engine
Split testing is the quickest way to improve your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
Split-Test Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and continue displaying only the highest converting campaigns after sufficient data has been collected.
You just begin testing and the plugin will handle everything else, automatically picking the best performers and hiding the losing variations over time.
Split-Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 40% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
Test Multiple Form Types
Thrive Leads also lets you perform A/B tests against different form types. For example, you can test a sidebar widget form vs a slide-in form and see which kind of form creates better results for your business.
Split-Test Completely Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different list-building campaigns to help you decide which campaign offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can also easily clone any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders And Popular Email Marketing Services
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend well beyond what most other list-building tools provide.
Testimonials
Here are just some testimonials and comments that plugin customers have submitted for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a support team that is available to help users out.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a no-risk, thirty day, full money-back guarantee.
Plugin Cost
Thrive Leads is available in the following editions:
- Single Site License – This edition allows you to install & activate the plugin on 1 single domain. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – This license lets you install & activate the plugin on all sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing details of the Thrive Leads software depends on whether there are any promotions or limited-time specials being offered. The price above was current when this content was written. This may or may not be the actual price charged by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your website.
For a demo video of the plugin, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is to continually run tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing the user to create and add popups to their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mailing List Builder For WordPress Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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