Experienced marketers understand the power of mailing lists.
This is because a mailing list of responsive customers gives you immediate traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of visitors to your website who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. Marketing research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their email address while they’re still on your website or blog, so you can build a relationship after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a subscriber list, but until recently, it was very difficult to find one cost-effective and simple solution that integrates many of the most effective methods available to capture email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For WP Users
Plugin Description
The Thrive Leads list-building plugin for WordPress lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies use subscription forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
More info:
Plugin Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A WordPress Plugin
Thrive Leads mail list-building plugin for WordPress eliminates the need to have multiple plugins installed on your website. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads installs like every plugin. Simply upload it to your Plugins folder via your admin area and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-40 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to provide you with assistance.
Every Type Of Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use it to add unblockable “pop-up” lightboxes …
Add slide-in forms …
You can use the plugin to insert forms anywhere within your content, or the middle of your blog posts using a simple shortcode …
Insert a subscription form into your sidebar area …
You can add two-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many unique features to site owners. Here are just a few of these:
Quick And Simple To Install And Implement
Ready to go to work in very little time. As already mentioned, the developer provides extensive training and tutorials, webinars, case studies, and a responsive support team.
This tool not only integrates every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your own WordPress dashboard.
Integrated List Building Strategies For Optimal Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin provides an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Split Testing
A/B testing is the fastest way to boost your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting tests after sufficient data has been collected.
You just start testing and the plugin handles everything else, automatically helping you increase your conversion rates over time.
A/B Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 10 seconds
- Scroll-depth triggers where a message appears once the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if forms should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
Test Different Opt-In Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form to see which type of form creates better results for your business.
Test Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different email sequences to help you determine which yields the best conversion rates for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on all Posts), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
Reports For Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Email Marketing Systems
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend far beyond what most other list-building software provide.
User Feedback
Below are a few of the testimonials and comments that customers have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to provide you with assistance.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Software Cost
Thrive Leads is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on a single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This option allows you to install & activate the plugin on unlimited domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency license lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this review was published. This may or may not be the actual pricing set by the plugin author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details here:
Additional Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your site.
For ”how to” videos showing plugin usage, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is to continually run split-tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and the tools to increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing users to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – List-Building Plugin For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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