Experienced marketers know the power of mailing lists.
This is because a mailing list gives you traffic on tap and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a website who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s crucial, therefore, to try and interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ email address while they’re still on your site, so you can continue communicating with them after they have exited your site.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most reliable source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many different ways and strategies to build an email list, but until very recently, it was very difficult to find a cost-effective and simple solution that incorporates almost all kinds of proven list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WordPress List-Building Plugin
Plugin Description
Thrive Leads WordPress mailing builder lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on call, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different than other lead capturing software is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Benefits Of Using Thrive Leads
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
The Thrive Leads mail list-building plugin for WordPress eliminates the need to install multiple plugins . This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs like any WordPress plugin. Simply upload it to your Plugin folder via your WordPress dashboard and activate.
Very Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form you will ever need.
For example, you can use it to add unblockable “pop-up” opt-in forms …
Display forms that slide in from the edge of your page …
You can use the Thrive Leads plugin to place great-looking in-line forms anywhere within your content, or the bottom of your posts and pages using a simple shortcode …
Insert a form into the sidebar widget section …
You can add two-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers many great features to website owners. Here are just a few:
Fast And Easy To Install And Set Up
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your WP dashboard.
All-In-1 List Building Strategies For Optimal Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the fastest way to optimize your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
Test Different Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting tests after enough data has been collected.
You just start testing and the plugin handles everything else, automatically picking the winners and hiding the losing variations over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
A/B Test Multiple Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a sidebar widget form vs a slide-in form to see which form type creates better results for your business.
Test Offers
The Thrive Leads plugin even lets you test completely different offers.
For example, you can assign different forms to different email campaigns to help you decide which offer delivers the best conversion rates for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to the right segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders And Leading Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend well beyond any other list-building tools.
Feedback From Users
Here are just a few of the testimonials that users have written about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you and answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, thirty day, complete money-back guarantee.
Plugin Price
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This edition lets you install & activate the plugin on one single domain. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This license allows you to install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency option allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for Thrive Leads depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this article was written. This may not be the actual pricing set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For ”how to” videos showing plugin usage, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to improve your results is by running split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and the tools to improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and add popups to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, visit the plugin website: Thrive Leads – Mailing Builder For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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