WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, segment, organize and target users according to demographic criteria, their interests and behavior, etc.
• Monitor online social conversations
• Identify key consumer buying signals.

This information will allow you to start a meaningful conversation with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media content. If you’ve been looking for cost-effective ways to improve your business results using social media, then here are 29 social media monitoring tools & resources.

WordPress Social Media Monitoring Tools

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a simple and easy (and free) way to know what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful tools available online for keeping up with news about all kinds of topics, staying informed about people and companies, and tracking what is being written online about you and your business. It’s also free.

Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for automatically receiving the latest news about people, brands, companies, and any topic you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to set up Google alerts here: Setting Up Google Alerts – A Quick Step-By-Step Guide

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social activities from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will post the content for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a web browser extension and as a mobile app.

Go here for more information: Buffer

Social Metrics Pro

(SocialMetrics Social Media Analytics Plugin For WordPress)

SocialMetrics is a plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about Social Metrics. Go here to learn more about this plugin: SocialMetrics WordPress Social Plugin

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works in any marketing campaign. You can easily manage your social networks, engage your audiences, schedule post messages, and measure ROI from one easy-to-use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: image-sharing templates, top viral video finder, advanced link share customization for Facebook, unlimited social account management (agency license), and more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as competitor profiles.

Go here for more information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring platform for SMBs, content marketers, online marketers, community managers, and analysts. It lets you monitor your social media mentions, schedule and launch social media posts, and measure engagement, sales, and conversion ROI, buzz, sentiment, and more of posts.

For more information, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you monitor how business or brands are mentioned on the social web.

HowSociable displays brand viability metrics and gives you a “social magnitude” score that lets you know how well you are doing across those social media sites, and which sites can be improved.

More info: HowSociable.com

Mention

(Mention)

Mention allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

More information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics software application for tracking visitor behaviour, website traffic, unique page views and page view duration, identify your website’s best and worst performing links, etc., it can also track posts made from your website to your social media accounts.

Visit the Hootsuite blog to read a tutorial on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you add social buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you see how your campaigns are performing on Facebook’s social platform.

(Facebook – Insight Types)

Facebook Page Insights lets you analyze page metrics like post reach, page likes, engagement, etc. to help you with your business marketing efforts.

You can use Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about the demographics of your audience. You can then use this data to publish targeted content when your audience is on Facebook.

Go here for more information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and provides a breakdown of your followers, tweet impressions, top tweets, profile views, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

To learn more, visit this website: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to video publishers.

You can track traffic sources, views, audience demographics, video viewing time, revenue from video playbacks, etc.

Visit this site to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audiences and learn what they want more of.

Visit this website to learn more: Pinterest Analytics

Additional Social Media-Related Services And Tools

New tools and technologies are being developed each year to help businesses make sense of social media.

Here are some other social media applications. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. Create professional and personal lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can publish and schedule updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects brands looking to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive media attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a Google+ education tool. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio monitors your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus is a social tool that helps improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with audio, videos, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which lets you search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance across the entire Pinterest network.

Viralwoot

ViralWoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for searches, keywords, and hashtags. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in a single place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google Plus and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides a number of different ways to search for users that could be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow you back.

Followadder

Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based website that lets Twitter users view upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results based on what your friends share above your normal search results.

Addictomatic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WP web site management software to grow your business online, please see our related posts section below.

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