WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools that let you:

• Search, find, sort, filter and organize users according to specific demographic criteria, their interests and behavior, etc.
• Monitor social conversations online
• Identify buying signals.

This information will let you engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are searching for smarter ways to increase sales using social media, then check out this list of more than 25 social management tools for tracking your user engagement.

WordPress And Media Monitoring

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a free, simple and easy way to know what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful online tools available for keeping up-to-date with news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being written online about you and your business. It’s also free.

Google Alerts is not only great for managing your reputation online, but also for automatically gathering information about people, companies, or any subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web page, news update, blog post, press release, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

To learn how to set up alerts with Google, see this simple tutorial: Google Alerts – A Quick Step-By-Step Guide

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social activities from an intuitive dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app.

For more details, go here: Buffer

Social Metrics Pro

(SocialMetricsPro)

Social Metrics Pro is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.

We have written a comprehensive article on SocialMetrics. Go here to learn more about this useful plugin: SocialMetrics

Sociocaster

(Sociocaster)

Posting to your Linkedin, Twitter, WordPress, and Facebook accounts can be very time-consuming. To get all of these tasks done you usually need to use different web applications, and tools, plugins. With Sociocaster, you can do this all from one single location.

Sociocaster includes powerful marketing and social features: a powerful visual designer, top viral video search tool, bulk content import & schedule feature, unlimited social media account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

Go here for more details: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as competitor profiles.

Go here for more info: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring platform designed for SMBs, community managers, content marketers, online marketers, and analysts. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure engagement and sales, buzz, sentiment, and more of all your posts.

More information: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see brand mentions across various social properties.

How Sociable displays brand viability metrics on 30+ social media sites and gives you a “social magnitude” score that lets you know how well you are doing on social media, and what aspects of your marketing strategy can be improved.

More information: HowSociable

Mention

(Mention)

Mention helps businesses monitor the web.

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention offers apps for mobile and desktop users.

For more details, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just an analytics software application, it can also track social campaign links.

Hootsuite has published a 6-step tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on the Facebook social platform.

(Facebook – Insight Types)

The Facebook Page Insights dashboard can be seen by all the admins of your page and can help you improve your marketing efforts by allowing you to better understand metrics about how users are engaging with your Page.

You can use Page Insights to see which of your posts have the most shares, likes, and comments and to learn about your the demographics of your audience. You can then use this data to publish content when your posts are most likely to reach your target audience.

For more information, go here: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and provides a breakdown of your followers, profile visits, tweets, tweet impressions, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

To learn more, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets you see how your channel is performing on the YouTube platform.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, watch-time, earnings, and engagement reports.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. You can get data about your audience so you can learn what they want more of.

Go here for more information: Pinterest Analytics

Additional Social Media Services & Web Applications

New tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies change. If anything changes in the list below, please contact us.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional task lists and share these lists with friends, family and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.

BrandWatch

accurately listen to conversations about your brand, your products or your market.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail that can help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels such as Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. If you work with images, videos, or sounds, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.

ViralWoot

ViralWoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, search queries, and specific keywords. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Hootsuite, Attensity, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand the audiences, competitors, and conversations that matter to you across all social channels.

SocialBakers

SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, find conversations that matter, measure online reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including GooglePlus, Twitter, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

Tweepi provides different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and if they are interested, they may check your profile and follow back.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts and any other service you use. Learn which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is based in the UK and lets users on Twitter view upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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