WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools, services and applications that allow you to:

• Search, find, sort, filter and organize users according to specific demographic criteria, their interests, etc.
• Listen in on social conversations online
• Identify key buying signals.

With this information, you can start a meaningful conversation with potential prospects online and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you are searching for better ways to increase sales with social media, then here are 30 social analytics tools for engaging with your target customers.

Essential Social Media Tools Every WordPress User Should Know About

(Discover what people are saying about you, your business, and your competitors on social media)

Wouldn’t it be great if there was a simple and easy (and free) way to find out what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up with news and information about all kinds of topics, staying informed about people and companies, and tracking what is being written online about you and your business. It’s also free.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing information about people, companies, or any subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, blog post, news update, press release, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert - 3 Simple Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social media activities from one dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more details: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

For more details, go here: Buffer

Social Metrics Pro

(Social Metrics Pro)

Social Metrics is a WordPress plugin that tracks social activity across leading social media networks like Twitter, Facebook, Google Plus, Digg, LinkedIn, Pinterest, and StumbleUpon.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article about Social Metrics here: SocialMetrics WordPress Social Plugin

Sociocaster

(Sociocaster – Social media management for internet marketers)

Sociocaster is easy to use and works in any marketing campaign. You can easily schedule post messages, manage your social media networks, engage with your audiences, and measure ROI from one easy to use dashboard.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, top viral video finder and posting tool, responsive mobile UI, unlimited social media account management (agency license), and much more.

To learn more, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

Go here for more details: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as competitor profiles.

More information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring tool designed for SMBs, community managers, content marketers, analysts, and online marketers. Beevolve allows you to track your social media mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, social buzz, and more for those posts from one easy-to-use platform.

Go here for more info: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social media monitoring service that allows you to monitor how your brand and business is mentioned across different social properties.

HowSociable.com displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on those social media sites.

For more information, go here: HowSociable

Mention

(Mention.com)

Mention is a social media monitoring tool for every type of business, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them online and on social media in real time.

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

Visit this site for more information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a free and powerful analytics application that tracks web page views, website traffic, visitor behavior, what links visitors click on the most on your website, etc., it can also help you track social campaign links.

Hootsuite has published a useful 6-step guide on tracking your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you integrate like, share, and follow social media plugins and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on the Facebook platform.

(Facebook Insights)

The Facebook Insights dashboard provides multiple metrics and analytics that can help analyze page metrics like page likes, engagement, post reach, etc.. You can then use this information to improve your business marketing efforts.

You can use Page Insights to learn about your posts — which have attracted the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this information to publish relevant posts to Facebook users.

More information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and provides a monthly break down of your followers, profile visits, top tweets, tweet impressions, and top tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets users see how their channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real time, overview, earnings, watch-time, and engagement reports.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audience so you can learn what your customers want.

More information: Pinterest Analytics

Additional Social Media Tools

Many new tools and technologies are being launched each year to help businesses make sense of social media.

Here are some other social media-related worth knowing about. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please let us know.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with colleagues, friends and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, track conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, customer service, and marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Twitter, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.

Viralwoot

Viralwoot is a Pinterest-based social media marketing tool for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, keywords, search queries, and hashtags are performing on Twitter. TweetReach gives you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media search tracking tool that allows you to track URLs, hashtags, and keywords on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (SocialEngage, TweetDeck, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides a number of different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow you back.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in many relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly find out which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall lets users on Twitter access upcoming trends and patterns posted by users.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress web site publishing platform to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.

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