WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, sort, organize and target users according to demographics, psychographic indicators, etc.
• Monitor online social conversations
• Identify key consumer buying signals.

With this information, you can start a meaningful conversation with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you are searching for cost-effective ways to improve your business results using social media, then check out this list of more than 25 social monitoring tools & resources for social marketers.

WordPress And Social Media – Useful Resources For Measuring Social Metrics

(Discover what people are saying about you, your brand, and your competition on social media)

Wouldn’t it be great if there was a free and simple way to know what is happening in your niche or industry that would save you a massive amount of time doing research? Well, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news about all kinds of topics, stay informed about people and companies, and track what other people are publishing online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for sourcing news about people, companies, and any other subject you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple step-by-step tutorial on setting up Google alerts here: How To Set Up A Google Alert

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social media activities from one dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then post it for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.

For more information, go here: Buffer

Social Metrics Pro

(SocialMetricsPro)

SocialMetrics is a plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

We have written a comprehensive article on SocialMetrics. Go here to learn more: SocialMetrics WordPress Social Analytics Plugin

Sociocaster

(Sociocaster)

Posting to your Twitter, Facebook, WordPress, and Linkedin accounts can be very time-consuming and to get all of these tasks done usually requires different software, plugins, or web apps. With Sociocaster, you can do this all from one single dashboard with just a few clicks.

Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: a powerful visual designer, viral video finder, bulk content importing & scheduling, agency license to manage unlimited social media accounts, and much more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.

For more information, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

To learn more, visit this site: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve is a social monitoring platform for small and medium sized businesses, community managers, content marketers, online marketers, and analysts. It allows you to track your social media mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, social buzz, and more of posts.

Go here to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social media measuring tool that allows you to see brand mentions on the social web.

How Sociable displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which sites you can improve your marketing on.

More information: HowSociable.com

Mention

(Mention.com)

Mention is a social monitoring tool for businesses, agencies, CEOs, marketers, etc..

Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring (assigning mentions to other team members and sharing alerts), and offers apps for mobile and desktop users.

More info: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a powerful and free web analytics software application, it can also help you track posts made from your WordPress website to your social sites.

Visit the Hootsuite blog to read a useful tutorial on tracking social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you integrate share, follow, and like social buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your site is performing on Facebook.

(Facebook.com – Insights)

The Facebook Page Insights dashboard can be viewed by all the admins a page and can help you with your business marketing efforts by allowing you to track the number of active users on your Page.

You can use Facebook’s Page Insights to see which of your posts have the most comments, likes, and shares and to learn about your about your audience. You can then use this information to publish relevant posts when your audience is on Facebook.

More information: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your tweets are performing and provides a break down of your tweet impressions, profile views, top tweets, followers, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

To learn more, visit this website: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, earnings, engagement, and watch-time reports.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. You can use the information to improve the way you pin.

More info: Pinterest Analytics

Additional Social Media Services & Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media worth knowing about. Keep in mind that new web technologies change. If anything changes in the list below, please let us know.

Wunderlist

A task management tool with a social twist. Create personal and professional task lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash links brands looking to promote their products and services with bloggers willing to write content designed to bring brands the positive attention they are searching for.

BrandWatch

BrandWatch is a social media monitoring platform that lets marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Icerocket is a social search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the entire Pinterest network.

ViralWoot

Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for searches, hashtags, and keywords. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Sparkcentral, TweetDeck, Twilert, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in one place.

SocialBakers

SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides affordable, fast, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. You can quickly discover which of your tweets, posts, photos, or videos get the most engagement.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about using the WP website management platform to grow your business online, please see our related posts section below.

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