WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, segment, filter and organize users according to specific demographic criteria, their interests and behavior, etc.
• Monitor and listen in on social conversations online
• Identify consumer buying signals.

This information will let you start meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for cost-effective ways to increase sales using social media, then check out this list of 30 social media analytics tools for measuring, analyzing and improving your social marketing ROI.

Media Monitoring Resources Every Business Owner Should Know About

(Discover what people are saying about you, your brand, and your competitors on social media)

Is there a free and simple way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what is being said online about you and your business. Google Alerts is also free.

Google Alerts is not only only a great tool for managing your reputation online, but also for sourcing the latest news about people, companies, and any topic you are interested in.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, press release, news update, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

To learn how to set up alerts with Google, see this simple tutorial: How To Set Up Google Alerts In Three Easy Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management application that lets you manage all of your social profiles from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this website: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer queue and it will be posted for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.

For more information, go here: Buffer

Social Metrics Pro

(SocialMetrics WordPress Social Plugin)

Social Metrics is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

To learn more about Social Metrics, refer to this article: SocialMetrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social media networks, engage with your audiences, schedule messages, and measure ROI from one easy-to-use dashboard.

Sociocaster includes powerful marketing and social features: a powerful visual designer, viral video finder and posting tool, built-in reply to Facebook comments, unlimited social media account management (agency license), and more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with influencers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you follow, and more.

Go here for more info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social monitoring platform designed for SMBs, community managers, analysts, online marketers, and content marketers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, social buzz, and more of all your posts.

For more information, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see how brands or businesses are mentioned across various social media platforms.

How Sociable displays brand viability metrics on 36 social channels. It gives you a “social magnitude” score that lets you know how well you are doing on those social sites.

More info: HowSociable

Mention

(Mention.com)

Mention provides media monitoring for every type of business, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them on websites, news sites, blogs, Facebook, YouTube, and Twitter in real time.

Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

Go here for more information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics tool that tracks visitor behavior, web traffic, unique page views, which links attract the most clicks on your website or blog, etc., it can also track posts made to your social sites.

Hootsuite has published a six-step guide on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on the Facebook social networking platform.

(Facebook.com – Insights)

The Facebook Page Insights dashboard can help you track display data about your target audience on Facebook. This helps you with your business marketing efforts.

You can use Page Insights to see which of your posts have the most likes, comments, and shares and to learn about your about your audience. You can then use this data to create more of the type of content that your audience is hungry for.

For more details, visit this website: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and provides a monthly breakdown of your tweets, profile views, tweet impressions, followers, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the real-time, overview, revenue, engagement, and watch-time reports.

Go here for more details: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.

For more information, go here: Pinterest Analytics

Other Social Media-Related Tools

New tools and technologies are being developed each year to help businesses make sense of social media.

Here are some other social media applications. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional to-do lists and share these lists with friends, family and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..

Disqus

Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. If you work with images, audio, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.

ViralWoot

ViralWoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, search queries, and keywords. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle integrates with 16 Twitter platforms (Twitter.com, SocialFlow, Spinklr, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including Facebook, Twitter, GooglePlus and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides different ways to search for users that might have an interest in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and if they are interested, they may check your profile and follow you back.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly find out which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using the WP website management platform to grow your business online, please see our related posts section below.

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