WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.

In this section, we look at a number of tracking tools that allow you to:

• Search, find, segment, organize and target users according to specific demographics, their interests, etc.
• Monitor and listen in on social conversations online
• Identify consumer buying signals.

With this information, you can start meaningful conversations with your audience and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you are searching for better ways to improve your business results with social media, then here are the best social media monitoring tools
for businesses and WordPress users.

WordPress Social Media Monitoring – Useful Tools

(Discover what people are saying about you, your brand, or your competition on social media)

Is there a free, simple and easy way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news about all kinds of topics, staying informed about people and companies, and tracking what other people are posting about you and your business online. It’s also free.

Google Alerts is not only only a great tool for managing your reputation online, but also for automatically gathering news about people, companies, or any other topic you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web site, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this simple tutorial: A Simple Guide On How To Set Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and Buffer will then post the content for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.

For more information, go here: Buffer

Social Metrics Pro

(Social Metrics Pro WordPress Social Media Analytics Plugin)

SocialMetrics is a WordPress plugin that monitors social signals across many leading social networks like Google+, Facebook, Twitter, Pinterest, Digg, LinkedIn, and StumbleUpon.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetrics. Go here to learn more about this useful plugin: Social Metrics WordPress Social Plugin

Sociocaster

(Sociocaster)

Posting to your Facebook, Linkedin, WordPress, and Twitter accounts is time-consuming. To get all these tasks done usually requires different tools, web apps, or plugins. With Sociocaster, you can do this all from one dashboard with just a few clicks.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: built-in image-sharing templates, royalty-free image finder, built-in likes, comments, favorites, and retweets checker, agency license to manage unlimited social accounts, and much more.

Visit this website for more details: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

More info: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.

Go here for more info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

For more details, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring platform for SMBs, community managers, analysts, content marketers, and online marketers. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure resulting conversion, engagement, and sales metrics, social sentiment, buzz, and more of all posts.

Go here to learn more: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that lets you see how your brand is mentioned on the social web.

How Sociable displays brand viability metrics across 30+ social channels and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites.

More info: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring.

Visit this site to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a very powerful and free web analytics tool, it can also help you monitor social media campaign links.

Visit the Hootsuite blog for a six-step guide on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add share, follow, and like social media buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you see how your content is performing on the Facebook social platform.

(Facebook.com – Insights)

Facebook Insights helps you better understand page performance to help you improve your business marketing efforts.

You can use Page Insights to learn about your posts — which have the most comments, shares, and likes and to learn about your about your audience. You can then use this data to publish more of the types of posts that your audience finds relevant.

More information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and provides a monthly break down of your tweet impressions, followers, top tweets, profile views, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, watch-time, engagement, and revenue reports.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audience so you can learn what they want more of.

For more information, go here: Pinterest Analytics

Additional Social Media Web Tools

New tools and technologies are being developed each year to help businesses make sense of social media.

The list below contains a number of other social media-related services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, schedule and publish updates, monitor conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their services and products with bloggers who are willing to write content aimed at bringing brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Icerocket

Meltwater IceRocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your company, products, or clients using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.

ViralWoot

ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. ViralWoot lets you view the performance of your boards and pins using the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for your selected keywords, searches, and hashtags. TweetReach estimates the potential reach of your tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you discover, measure, manage, optimize and maximize your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and audiences that matter to you across all social channels.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, customers, and prospects.

Tweepi

Tweepi provides multiple ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and interested users can check your profile and follow you back.

Followadder

Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for followers on Twitter in hundreds of relevant business categories or search your geographical area.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based website that allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that displays search results of what your friends are sharing above your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other posts we have published on this site.

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