WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools that let you:

• Search, find, segment, organize and target users according to specific demographics, psychographics, etc.
• Listen in on social conversations online
• Identify key buying signals.

This information will allow you to start meaningful conversations with buyers and pitch them your message.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are looking for cost-effective ways to improve your business results using social media, then here are 30 social monitoring tools for discovering and connecting with your ideal customers.

WordPress Resources - Social Media Monitoring

(Discover what consumers are saying about you, your business, or your competition on social media)

Is there a simple and easy way to access information about what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news about all kinds of topics, staying informed about people, brands and companies, and tracking what other people are saying about you and your business online.

Google Alerts is not only only a great tool for managing your reputation online, but also for gathering information about people, companies, or any other subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple step-by-step tutorial on how to set up alerts with Google here: A Simple & Easy Step-By-Step Guide On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.

For more information, go here: Buffer

Social Metrics Pro

(SocialMetricsPro)

Social Metrics is a WordPress plugin that monitors social signals from leading social networks like Facebook, Twitter, GooglePlus, LinkedIn, StumbleUpon, Pinterest, and Digg.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

We have written a detailed article about Social Metrics here: SocialMetricsPro Social Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social networks, schedule post messages, engage your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster includes lots of powerful social and marketing features: a powerful visual designer, royalty-free picture search tool, responsive mobile user interface, unlimited social media account management (agency license), and more.

To learn more, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

Go here to learn more: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track your own social profiles as well as competitor profiles.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

Visit this site to learn more: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social monitoring platform designed for small and medium sized businesses, community managers, online marketers, content marketers, and analysts. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, social buzz, sentiment, and more of posts.

For more information, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to monitor brand mentions across different social properties.

How Sociable displays brand viability metrics across more than 35 social media sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which areas you can improve your marketing on.

More info: HowSociable

Mention

(Mention.com)

Mention is a social monitoring tool for businesses, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them on news sites, websites, blogs, YouTube, Twitter, and Facebook in real time.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring (assigning mentions to other team members and sharing alerts), and has developed apps for mobile and desktop users.

Go here for more information: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only an analytics software application that tracks visitor behavior, website traffic, unique page views, which key phrases site visitors are searching online to find your website, etc., it can also monitor links from your WP website to your social campaigns.

Visit the Hootsuite blog to view a 6-step tutorial on how to track social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you integrate share, follow, and like social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you analyze how your site is performing on the Facebook platform.

(Facebook.com – Insights)

The Facebook Insights dashboard can help you better understand metrics about how people are engaging with your Page. This helps improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about user demographics. You can then use this information to create more of the types of posts that your audience is hungry for.

More information: Facebook Insights

Twitter Analytics

(Twitter Analytics)

Twitter Analytics let you see how your content is performing and provides a monthly break down of your followers, tweet impressions, profile visits, tweets, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics lets publishers better understand how their channel is performing on the YouTube platform.

You can see views, audience demographics, sources of traffic, how many minutes users watched a video, estimated revenue from playbacks, etc.

More info: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you see what Pins and boards people like most, and what they save from your website. You can get data about your audience so you can learn what your customers want.

More info: Pinterest Analytics

Additional Social Media-Related Web Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media-related tools. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional task lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, follow conversations, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

accurately listen to conversations about your brand, your market, or your products.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across the Pinterest network.

Viralwoot

ViralWoot (formerly Pinwoot) is a social media marketing tool that lets business on Pinterest schedule, promote, manage and grow their accounts. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links consumers, bloggers, and online merchants by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow makes it easy to discover, manage, and protect your Twitter social circle.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their social networks, prospects, and customers.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Learn which of your posts, tweets, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that gives you search results of what your friends are sharing online above your normal search results.

Addictomatic

Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet shows your best performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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