WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that allow you to:

• Search, find, segment, filter and organize users according to demographics, psychographic indicators, etc.
• Monitor social conversations online
• Identify consumer buying signals.

This information will let you start a meaningful conversation with your audience and pitch them your message.

Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are searching for cost-effective ways to increase sales with social media, then here are the top social media analytics tools
for WordPress users.

WordPress And Social Media Tracking

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a simple and easy way to access information about what is going on in your niche or industry that will save you time doing research? Yes, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is a free, simple and useful tool for keeping up with news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are publishing online about you and your business.

Google Alerts is not only useful for helping you manage your reputation online, but also for automatically sourcing the latest news about people, companies, or any other subject you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web page, press release, blog post, news update, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

If you would like to learn how to set up Google alerts, see this tutorial: Google Alerts – A Simple And Easy Step-By-Step Tutorial

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this website to learn more: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a browser extension.

More information: Buffer

Social Metrics Pro

(Social Metrics)

SocialMetricsPro is a WordPress plugin that tracks social signals from leading social media networks like Google Plus, Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, and Digg.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.

We have written a detailed article about SocialMetricsPro. For more details about this useful plugin: Social Metrics Pro Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily engage with audiences, manage your social networks, schedule post messages, and measure ROI from one easy-to-use dashboard.

Sociocaster includes powerful social and marketing features: built-in image-sharing design templates, top viral video search tool, built-in reply to Facebook comments, unlimited social account management (agency license), and more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

Visit this website to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting tool that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as competitor profiles.

More information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Go here for more information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring tool designed for SMBs, content marketers, community managers, online marketers, and analysts. Beevolve lets you track your social media mentions, schedule and launch social media posts, and measure sales, conversion, and engagement ROI, sentiment, social buzz, etc. of all posts from one platform.

For more details, go here: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see how brands are mentioned on the social web.

HowSociable.com displays brand viability metrics on more than 30 social media sites and gives you a “social magnitude” score that lets you know how well you are doing across social media sites.

More information: HowSociable.com

Mention

(Mention)

Mention helps any type of business monitor the web.

Mention uses algorithms that monitor billions of data points, so when someone mentions your keyword online, you have access to real time actionable data that can help you with your business goals. Mention is cross-device compatible.

To learn more, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a web analytics application that measures web page view duration, website traffic, visitor behaviour, identify user browsers or web platforms, etc., it can also monitor posts made from your website to your social media accounts.

Visit the Hootsuite blog for a tutorial on tracking social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social media buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you analyze how your campaigns are performing on Facebook.

(Facebook – Insight Types)

Facebook Insights can track the number of active users on your page. This helps you with your marketing efforts.

You can use Page Insights to learn about your posts — which have the most comments, likes, and shares and to learn about your the demographics of your audience. You can then use this data to publish content when your content is most likely to reach more targeted people.

To learn more, go here: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and provides a break down of your profile visits, tweet impressions, followers, tweets, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets publishers see how their channel is performing on YouTube.

You can monitor views, demographics, sources of traffic, average video viewing duration, earnings from playbacks, etc.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you see what people like from your profile, and what they save from your website. You can use the data to improve the way you pin.

More info: Pinterest Analytics

Other Social Media-Related Tools & Services

Many new tools and technologies are being developed each year to help businesses make sense of social media.

Here are some other social media worth knowing about. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, monitor conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contax.io monitors your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. If you work with videos, images, or sounds, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online with social collaboration.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which lets you search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a social media monitoring application for Pinterest users. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.

ViralWoot

Viralwoot is a social media marketing tool for small and medium sized businesses using Pinterest. You can add multiple accounts and view the performance of your pins with built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, hashtags, and searches. TweetReach shows you the estimated potential of the tweets for your given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and gain valuable insights into communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in hundreds of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Learn which of your tweets, posts, photos, or videos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam displays search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet is a simple social monitoring tool that shows your top performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about using the WP CMS software to grow your business online, please see our related posts section below.

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