In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that let you:
- Search, find, segment, organize and target users according to specific demographic criteria, their interests and behavior, etc.
- Monitor and listen to online social conversations
- Identify key consumer buying signals.
With this information, you can start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been searching for ways to increase sales using social media, then check out this list of 30 social media management tools for internet marketers.
Social Media Resources For Business Owners
(Discover what consumers are saying about you, your brand, or your competition on social media)
Is there a free and simple way to find out what is happening in your niche or industry that can save you a massive amount of time doing research? Yes, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people write about you and your business online.
Google Alerts is not only only a great tool for helping you manage your reputation online, but also for sourcing information about people, companies, or any other subject you want to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, news update, press release, blog post, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you want to learn how to set up Google alerts, see this step-by-step tutorial: How To Set Up Google Alerts - 3 Quick And Easy Steps
Hootsuite is a social management application that lets you manage all of your social media profiles from an intuitive dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will then post the content for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.
More info: Buffer
(Social Metrics Pro)
SocialMetrics is a WordPress plugin that tracks social activity from leading social media networks like GooglePlus, Facebook, Twitter, StumbleUpon, Pinterest, Digg, and LinkedIn.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
We have written a comprehensive article about SocialMetrics here: SocialMetricsPro
(Sociocaster – Social media management for online marketers)
Posting to WordPress, Facebook, Twitter, and Linkedin is time-consuming and to get all these tasks done you usually need to use different plugins, software, or web applications. Sociocaster lets you do it all from one single location.
Sociocaster includes loads of powerful social and marketing features: a powerful visual designer, the ability to spy on your competitors, smart inbox tool, unlimited social media account management (agency license), and much more.
More information: Sociocaster
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
To learn more, go here: SproutSocial
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with anyone, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
To learn more, visit this site: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.
More info: ManageFlitter
Beevolve is a social media monitoring tool designed for small and medium sized businesses, online marketers, content marketers, analysts, and community managers. Beevolve allows you to monitor your brand mentions, schedule and launch social media posts, and measure engagement, sales, and conversion ROI, buzz, sentiment, etc. for those posts.
More info: Beevolve
HowSociable is a simple tool that lets you see brand mentions on the social web.
How Sociable displays brand viability metrics on 36 social sites and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites, and which sites can be improved.
More info: HowSociable
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
To learn more, go here: Mention
Google Analytics is not just a web analytics application, it can also track posts made to your social accounts.
Visit the Hootsuite blog to read a great 6-step guide on how to track social media links with Google Analytics.
Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your site is performing on Facebook’s platform.
Facebook Insights provides multiple metrics and analytics that can help you see data about your audience on Facebook. You can then use this information to improve your business marketing efforts.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about your the demographics of your audience. You can then use this data to publish more of the types of posts that your audience is interested in reading.
More info: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your profile views, followers, top tweets, tweet impressions, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Go here for more information: Twitter Analytics
YouTube Analytics lets users better understand how their channel is performing on the YouTube platform.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the realtime, overview, engagement, watch-time, and revenue reports.
To learn more, go here: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get data about your audience and learn what your customers want.
More information: Pinterest Analytics
Additional Social Media-Related Web Tools
New tools and technologies are being developed each year to help businesses make sense of social media.
The list below contains a number of other social media-related applications. Keep in mind that new web technologies change. If anything changes in the list below, please let us know.
Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share these lists with colleagues, friends and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.
BlogDash links brands looking to promote their services and products with bloggers willing to write content designed to bring brands the positive attention they are searching for.
BrandWatch allows you to tap into the power of social listening about your brand, your market, or your products with pinpoint accuracy.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.
CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your sales organizations, marketing, and customer service..
Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Icerocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you capture conversations from the social web.
Tailwind is a Pinterest marketing, management, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the Pinterest network.
ViralWoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach allows you to measure the reach of your tweets for search queries, hashtags, and selected keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking tool that lets users track URLs, hashtags, and keywords on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle integrates with 16 Twitter platforms (Sparkcentral, Shoutlet, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Google Plus, Twitter, Facebook and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their social networks, customers, and prospects.
Tweepi provides a number of different ways of searching for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.
Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.
Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that gives you search results based on what your friends share on top of your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.
My Top Tweet is a simple social monitoring tool that displays your top performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WordPress CMS platform to grow your business online, please see our related posts section below.
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