WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we examine a number of tracking tools, services and applications that allow you to:

• Search, find, segment, organize and target users according to specific demographics, their interests and behavior, etc.
• Monitor and listen in on online social conversations
• Identify buying signals.

This information lets you engage in meaningful conversations with your audience and pitch them your message.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are searching for ways to improve your business results using social media, then here are 29 social monitoring tools
for business owners and WordPress users.

WordPress Tools For Social Media Monitoring

(Discover what consumers are saying about you, your brand, and your competition on social media)

Is there a free, simple and easy way to know what is new in your industry or niche that will save you a massive amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news about all kinds of topics, stay informed about people, brands and companies, and track what other people are posting online about you and your business.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically receiving news about people, brands, companies, or any topic you are following.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web page, news update, press release, blog post, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

To learn how to set up Google alerts, see this simple step-by-step tutorial: How To Set Up A Google Alert In 3 Simple Steps

Hootsuite

(Hootsuite)

Hootsuite is a social management application that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then automatically post the content for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app.

More information: Buffer

Social Metrics

(Social Metrics WordPress Social Plugin)

SocialMetricsPro is a WordPress plugin that tracks social signals across many leading social networks like Google Plus, Facebook, Twitter, Pinterest, LinkedIn, StumbleUpon, and Digg.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

Go here for a detailed article on SocialMetricsPro: SocialMetrics

Sociocaster

(Sociocaster – Social media management for internet marketers)

Posting to WordPress, Twitter, Linkedin, and Facebook is time-consuming and to get all these tasks done usually requires using different plugins, web applications, and tools. With Sociocaster, you can do this all from one location with just a few clicks.

Sociocaster includes loads of powerful marketing and social features: pre-made image-sharing templates, viral video finder and posting tool, advanced link share customization for Facebook, agency license to manage unlimited social accounts, and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.

Go here to learn more: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

For more details, go here: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform designed for SMBs, analysts, content marketers, community managers, and online marketers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure sales and engagement, social sentiment, buzz, and more of posts.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social media measuring tool that allows you to see how your business or brand is mentioned across various social properties.

How Sociable displays brand viability metrics on dozens of social media channels. It gives you a “social magnitude” score that lets you know how well you are doing on social media, and what areas can be improved.

Go here for more info: HowSociable

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

Go here to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not only a great web analytics software application that tracks and reports web traffic, page views, visitor behavior, your website’s best and worst performing content, etc., it can also help you monitor your social media activities.

Visit the Hootsuite blog to view a 6-step tutorial on tracking social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add like, share, and follow social media buttons and commenting features to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook.

(Facebook – Insight Types)

Facebook Insights can be accessed by all the page administrators and can help you improve your business marketing efforts by allowing you to better understand page performance.

You can use Facebook’s Page Insights to learn about your posts — which have the most likes, shares, and comments and to learn about about your audience. You can then use this information to publish more of the types of posts that your audience is interested in.

Go here to learn more: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweet impressions, profile visits, followers, tweets, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

More information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytic reports to video publishers.

You can monitor visitor demographics, views, traffic sources, how long users watch videos, total estimated earning from playbacks, and more.

For more information, go here: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn who your audience is and what your customers want.

For more information, go here: Pinterest Analytics

Additional Social Media-Related Web Applications

Many new tools and technologies are being launched each year to help businesses make sense of social media.

The list below contains a number of other social media-related tools and services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with family, colleagues and friends.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a GooglePlus education tool. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io monitors your friends and followers on Twitter and provides detail to help you decide when to follow back.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.

SocialStudio

Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a creative social media tool. If you work with videos, audio, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Icerocket

Icerocket is a social search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre lets you collect and manage content from the social web.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure results and performance across the entire Pinterest network.

Viralwoot

ViralWoot is a social media marketing tool for small and medium sized businesses using Pinterest. You can add multiple accounts and view the performance of your pins using built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for selected keywords, hashtags, and search queries. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole is a real-time social media search tracking service that allows you to track keywords, hashtags, and URLs on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through the social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including GooglePlus, Twitter, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their customers, social networks, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Find out which of your posts, tweets, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall lets users on Twitter view upcoming trends and patterns posted by users.

Wajam

Wajam displays search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any topic of your choice.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about the benefits of using the WP web content publishing software to grow your business online, please see our related posts section below.

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