This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of monitoring tools that let you:
Search, find, sort, organize and target users according to demographics, their interests and behavior, etc.
Monitor social conversations online
Identify buying signals.
This information lets you start meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you are looking for ways to improve your business results with social media, then check out this list of 30 social management tools & resources.
30 Social Media Resources For WordPress Users
(Discover what people are saying about you, your business, or your competitors on social media)
Is there a free, easy and simple way to access information about what is happening in your niche or industry that can save you time doing research? Yes, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people, brands and companies, and monitor what other people post about you and your business online.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically gathering news about people, brands, companies, and any other subject you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web page, press release, blog post, news update, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
Hootsuite is a social media management platform that lets you manage all of your social media profiles from an easy to use dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.
SocialMetricsPro is a plugin for WordPress that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
Posting to your WordPress, Facebook, Twitter, and Linkedin accounts is time-consuming. To get all of these tasks done usually requires using different plugins, tools, or web apps. Sociocaster lets you do it all from one dashboard with just a few clicks.
Sociocaster includes powerful social and marketing features: a powerful visual designer, the ability to spy on your competitors, smart inbox tool, unlimited social media account management (agency license), and more.
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.
SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize your data by business or customers, and track competitor profiles in addition to your own.
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Beevolve is a social monitoring platform for small and medium sized businesses, content marketers, analysts, community managers, and online marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure conversion, sales, and engagement metrics, buzz, sentiment, etc. of all your posts.
HowSociable is a simple tool that allows you to monitor brand mentions on the social web.
HowSociable displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your social marketing strategy can be improved.
Mention provides media monitoring for every kind of business, agencies, marketers, CEOs, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention is cross-device compatible.
With so many great social media monitoring tools available, it’s easy to forget that powerful software tools like Google Analytics can help monitor your social media campaigns.
Hootsuitehas published a simple tutorial on how to track your social media links with Google Analytics on this blog post.
Facebook not only lets you add share, like, and follow social media buttons and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your campaigns are performing on the Facebook social platform.
(Facebook Insights)
The Facebook Page Insights dashboard tracks displays data about your target audience on Facebook to help improve your business marketing efforts.
You can use Page Insights to see which of your posts have attracted the most comments, likes, and shares and to learn about your the demographics of your audience. You can then use this information to publish more of the types of posts that your audience finds relevant.
Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweet impressions, profile visits, top tweets, followers, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.
Pinterest Analytics lets you explore metrics about the people who engage with your business, what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what your customers want.
New tools and technologies are being developed each year to help businesses make sense of social media.
Here are some other social media-related worth knowing about. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. Create personal and professional task lists and share these lists with friends, colleagues and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can track conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream content to your blog.
BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount
CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and view Twitter analytics data.
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across Pinterest.
Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, searches, and keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media tracking service that allows you to track keywords, hashtags, and URLs on Twitter and Instagram. Analytics are displayed to users using easy to understand visual reports.
Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Facebook, Google Plus, Twitter and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their customers, prospects, and social networks.
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly learn which of your posts, tweets, videos or photos get the most engagement.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope you have found this information useful. To learn more about using the WP CMS software to grow your business online, please see other tutorials we have published on this site.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group
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