WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools that let you:

• Search, find, sort, organize and target users according to demographics, psychographics, etc.
• Listen in on online social conversations
• Identify key consumer buying signals.

This information will let you start a meaningful conversation with potential consumers and pitch them your message.

Let’s move on now to some of the actual technologies you can use for monitoring social media content. If you’ve been searching for ways to improve your business results with social media, then check out this list of 25+ social management tools & resources.

Essential Social Media Monitoring Resources That Can Help Grow Your Business Online

(Discover what consumers are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a free, simple and easy way to find out what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is simple, useful and free tool from Google that lets you keep up with news and information about all kinds of topics, stay informed about people and companies, and track what is being said online about you and your business.

Google Alerts is not only great for managing your reputation online, but also for receiving information about people, brands, companies, and any other subject you are interested in.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web page, blog post, press release, news update, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

If you would like to learn how to set up alerts with Google, see this tutorial: A Simple & Easy Guide On Setting Up Google Alerts

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social media activities from an easy to use dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

To learn more, visit this website: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a web browser extension.

For more information, go here: Buffer

Social Metrics

(SocialMetrics)

Social Metrics Pro is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article about Social Metrics Pro. For more details about this useful tool: SocialMetrics

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to Linkedin, Facebook, Twitter, and WordPress is time-consuming. To get all of these tasks done usually requires using different applications, and software, plugins. With Sociocaster, you can do this all from one location.

Sociocaster includes lots of powerful marketing and social features: image-sharing design templates, popular Twitter topics discovery tool, coupon marketing tool, unlimited social account management (agency license), and much more.

For more details, go here: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.

Visit this website to learn more: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.

To learn more, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring platform designed for small and medium sized businesses, online marketers, community managers, content marketers, and analysts. Beevolve allows you to track your brand mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion ROI, sentiment, social buzz, and more of all your posts from one platform.

More information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring tool that allows you to see how brands are mentioned on the social web.

HowSociable displays brand viability metrics across 36 social media channels and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across social media sites.

Go here for more details: HowSociable.com

Mention

(Mention)

Mention can help businesses monitor the web.

Mention uses algorithms that monitor billions of data points, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

For more details, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you monitor links from your website to your social media accounts.

Hootsuite has published a useful tutorial on tracking your social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you analyze how your site is performing on the Facebook social networking platform.

(Facebook.com – Insights)

Facebook Insights lets you analyze page metrics like post reach, engagement, page likes, etc. to help you improve your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which have the most likes, shares, and comments and to learn about your user demographics. You can then use this information to publish content when your posts are most likely to reach more targeted people.

To learn more, visit this site: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your followers, tweets, profile views, tweet impressions, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets video publishers better understand how their channel is performing on the YouTube platform.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, engagement, watch-time, and earnings reports.

Visit this website for more information: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you see what people like from your profile, and what they save from your website. You can use the data to improve the way you pin.

For more information, go here: Pinterest Analytics

Other Social Media Applications

Many new tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media-related applications. Keep in mind that new web technologies change. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with friends, family and colleagues.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash links brands searching for ways to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount is a GooglePlus education resource. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio lets you track your friends and followers on Twitter and other social networks.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.

Meltwater Icerocket

Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

With GroupHigh you can promote your clients, products, or company using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the entire Pinterest network.

ViralWoot

Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach lets you measure the reach of your tweets for search queries, your selected keywords, and hashtags. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media search tracking tool that allows you to track hashtags, URLs, and keywords on Twitter and Instagram. Analytics are presented in an easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Sparkcentral, TweetDeck, Lithium, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure, manage, optimize and maximize your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, the audiences, and competitors that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find conversations that matter, measure their online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their prospects, social networks, and customers.

Tweepi

Tweepi provides a number of different ways to search for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile and email notifications, and if they are interested, they may check your profile and follow you back.

Followadder

Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of relevant business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall allows Twitter users to view upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that displays search results of what your friends are sharing online on top of your normal search results.

Addictomatic

Instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter analytics and monitoring.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

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