In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to specific demographics, psychographics, etc.
- Listen in on social conversations online
- Identify consumer buying signals.
This information lets you start a meaningful conversation with potential consumers and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you’ve been searching for cost-effective ways to improve your business results with social media, then here are dozens of cost-effective social media monitoring tools & resources
for business owners and WordPress users.
- WordPress Social Media Monitoring – Resources
- Other Social Media Services And Tools
- Unified Social / PageLevel
WordPress Social Media Monitoring – Resources
(Discover what people are saying about you, your brand, or your competition on social media)
Is there a free, easy and simple way to find out what is new in your niche or industry that will save you time doing research? Yes, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is a free, simple and useful tool for keeping up with news about all kinds of topics, staying informed about people and companies, and tracking what other people say about you and your business online.
Google Alerts is not only only a useful social media monitoring tool for helping you manage your reputation online, but also for automatically receiving information about people, brands, companies, and any other topic you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) crawl a new web page, press release, news update, blog post, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up Google Alerts - 3 Simple & Easy Steps
Hootsuite is a social management application that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more details: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then automatically post it for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for Android and iOS devices and a web browser extension.
Go here for more information: Buffer
SocialMetrics is a plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article about SocialMetrics. To learn more about this useful tool go here: Social Metrics Pro
Sociocaster is easy to use and works in any marketing campaign. You can easily schedule post messages, manage your social networks, engage with audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster includes powerful social and marketing features: image-sharing templates, Facebook fanpage finder, built-in likes, comments, favorites, and retweets tool, agency license to manage unlimited social accounts, and much more.
More information: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as competitor profiles.
More info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
For more details, go here: ManageFlitter
Beevolve is a social monitoring platform designed for SMBs, community managers, analysts, online marketers, and content marketers. It allows you to track your brand mentions, schedule and launch social media posts, and measure sales and engagement, sentiment, buzz, etc. of all your posts.
More info: Beevolve
HowSociable is a simple social media measuring service that allows you to monitor brand mentions across different social media platforms.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing on social media, and which areas can be improved.
More information: HowSociable
Mention can help businesses monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows for collaborative monitoring.
More info: Mention
Google Analytics is not just an analytics software application used to track unique page views and page view duration, visitor behaviour, web traffic, where visitors are located, etc., it can also track social media campaigns.
Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your campaigns are performing on Facebook.
The Facebook Insights dashboard can help you better understand how users are engaging with your Page. This helps you with your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about your user demographics. You can then use this information to publish content when your content is most likely to reach more targeted people.
To learn more, visit this website: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your followers, tweet impressions, tweets, profile visits, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
To learn more, visit this website: Twitter Analytics
YouTube Analytics lets publishers better understand how their channel is performing on YouTube.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real time, watch-time, engagement, and revenue reports.
For more details, go here: YouTube Analytics
Pinterest Analytics helps you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. You can get data about your audiences so you can learn what they want more of.
For more details, go here: Pinterest Analytics
Other Social Media Services And Tools
Many new tools and technologies are being launched each year to help businesses make sense of social media.
Here are some other social media-related tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.
A task management tool with a social twist. It lets you create professional and personal task lists and share these lists with family, friends and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers choose the types of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io lets you track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make better business decisions.
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Meltwater IceRocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.
GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.
ViralWoot (formerly Pinwoot) is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.
TweetReach lets you measure the reach of your tweets for search queries, hashtags, and keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media search tracking application that allows users to track hashtags, keywords, and URLs on Twitter and Instagram. Analytic metrics are displayed to users using easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand competitors, the audiences, and conversations that matter to you across every social channel.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, find conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Google Plus, Twitter, Facebook and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their prospects, social networks, and customers.
Tweepi provides a number of different ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users may check your profile and follow back.
Followadder provides automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in dozens of business categories or search your geographical area.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
Twitterfall lets Twitter users access upcoming trends and patterns posted by users.
Wajam is a tool that displays search results based on what your friends share on top of your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly lets you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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