In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that let you:
- Search, find, sort, organize and target users according to specific demographics, their interests, etc.
- Monitor and listen in on social conversations online
- Identify consumer buying signals.
This information will allow you to start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you are searching for cost-effective ways to increase sales with social media, then here are the best social media analytics tools
for business owners and WordPress users.
WordPress Social Media Monitoring – Useful Resources
(Discover what consumers are saying about you, your business, or your competition on social media)
Wouldn’t it be great if there was a free and simple way to access information about what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what is being published online about you and your business.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving information about people, companies, and any other subject you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, blog post, news update, press release, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: How To Set Up A Google Alert
Hootsuite is a social management application that lets you manage all of your social media profiles from an easy to use dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more details, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer account and Buffer will then automatically post the content for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app for iOS and Android devices.
More information: Buffer
SocialMetricsPro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
Go here if you want to learn more SocialMetrics: Social Metrics
(Sociocaster – Social media management for internet marketers)
Sociocaster is easy to use and works for any marketing campaign. You can easily manage your social networks, schedule post messages, engage with your audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful social and marketing features: built-in image-sharing templates, Facebook fanpage search tool, bulk content importing and scheduling, unlimited social media account management (agency license), and much more.
For more details, go here: Sociocaster
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management solution that allows you to track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.
More information: SocialReport
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
To learn more, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
For more details, go here: ManageFlitter
Beevolve is a social media monitoring platform designed for small and medium sized businesses, online marketers, analysts, community managers, and content marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, etc. for those posts.
More information: Beevolve
HowSociable is a simple social media monitoring tool that allows you to monitor how your brand is mentioned on the social web.
HowSociable displays brand viability metrics on 30+ social sites and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
More info: HowSociable
Mention provides social media monitoring for businesses, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them on blogs, news sites, websites, YouTube, Facebook, and Twitter in real time.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
More information: Mention
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help track posts made to your social campaigns.
Facebook not only lets you add social media plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your content is performing on Facebook.
(Facebook.com – Insights)
Facebook Insights can be accessed by all the page administrators and can help improve your business marketing efforts by allowing you to track data about your target audience on Facebook.
You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about the demographics of your audience. You can then use this data to publish more of the type of content that your audience is hungry for.
More info: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a monthly break down of your profile views, followers, top tweets, tweet impressions, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
To learn more, visit this site: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can monitor demographics, sources of traffic, views, total estimated earning from video playbacks, how long users watched a video, and more.
For more details, go here: YouTube Analytics
Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
Visit this website for more details: Pinterest Analytics
Other Social Media-Related Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related services. Keep in mind that new web technologies are continually evolving. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. Create professional and personal task lists and share these lists with family, friends and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, monitor conversations, publish and schedule updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream to your blog.
BlogDash connects brands looking for ways to promote their products and services with bloggers willing to write content designed to bring brands positive media attention.
BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio monitors your friends and followers on Twitter and provides detail that can help you choose when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make informed business decisions.
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social media search engine which allows you to search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, content, location, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results.
ViralWoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, keywords, search queries, and hashtags are doing on Twitter. TweetReach gives you the estimated potential of the tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are presented to users using easy to understand visual reports.
Riffle integrates with 16 Twitter platforms (Mention, TweetDeck, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you discover, measure and manage your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find the conversations that matter, measure their online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, social networks, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results of what your friends are sharing online on top of your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that shows your top performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WP platform to grow your business online, please see our related posts section below.
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