WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools, services and applications that let you:

• Search, find, sort, filter and organize users according to demographic criteria, their interests and behavior, etc.
• Monitor online social conversations
• Identify key consumer buying signals.

With this information, you can start a meaningful conversation with potential consumers and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been looking for better ways to increase sales using social media, then check out this list of 29 social media analytics tools and resources for measuring, analyzing and improving your social marketing.

25+ Social Media Tracking Tools For WordPress

(Discover what consumers are saying about you, your business, and your competitors on social media)

Is there a free, easy and simple way to find out what is going on in your industry or niche that can save you time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and monitor what is being written about you and your business online.

Google Alerts is not only only a useful social media monitoring tool for managing your reputation online, but also for automatically receiving the latest news about people, companies, and any subject you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, blog post, news update, press release, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.

We’ve created a simple step-by-step tutorial on how to create a Google alert here: A Quick Tutorial On How To Set Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.

Visit this website to learn more: Buffer

Social Metrics

(SocialMetricsPro)

SocialMetricsPro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WordPress Dashboard.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

If you want to learn more about SocialMetricsPro, refer to this article: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, engage with your audiences, schedule messages, and measure ROI from one easy-to-use dashboard.

Sociocaster includes loads of powerful social and marketing features: a powerful visual designer, viral video search tool, built-in reply to Facebook comments, unlimited social account management (agency license), and more.

More info: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.

To learn more, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios to connect with anyone, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

More info: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring tool for small and medium sized businesses, analysts, online marketers, content marketers, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement, conversion, and sales metrics, social buzz, sentiment, and more for those posts.

Go here for more information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social monitoring service that lets you monitor brand mentions on the social web.

HowSociable displays brand viability metrics across dozens of social media sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social sites.

More info: HowSociable

Mention

(Mention.com)

Mention is a social monitoring tool for all types of businesses, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them on websites, news, blogs, Facebook, YouTube, and Twitter in real time.

Mention uses algorithms that monitor billions of data points, so when someone mentions your brand online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

More information: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful and free applications like Google Analytics can help you monitor links posted from your website to your social campaigns.

Hootsuite has published a great six-step tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook)

Facebook not only lets you add social plugins to your website, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your site is performing on Facebook.

(Facebook Insights)

Facebook Page Insights can be seen by all the administrators of your page and can help you with your marketing efforts by allowing you to track the number of active users on your Page.

You can use Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about your user demographics. You can then use this data to publish targeted content when your ideal audience is on Facebook.

More information: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your top tweets, followers, tweet impressions, profile views, and tweets linking back to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.

(Twitter.com – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytics to video publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the real-time, overview, watch-time, revenue, and engagement reports.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the data to improve the way you pin.

More information: Pinterest Analytics

Other Social Media Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that new web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with friends, colleagues and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash links brands looking for ways to promote their services and products with bloggers willing to write content designed to bring brands the positive media attention they are searching for.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.

Contax.io

Contaxio monitors your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos and photos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you access user-generated content (UGC) from the social web.

TailWind

Tailwind is a social media monitoring application designed specifically for Pinterest users. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results.

ViralWoot

ViralWoot (formerly Pinwoot) is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for keywords, search queries, and hashtags. TweetReach gives you the estimated potential of the tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance metrics using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured provides easy social media analytics for all of your data in a single place.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.

Trackur

Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Google+, Twitter, Facebook and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, prospects, and customers.

Tweepi

Tweepi provides a number of different ways to search for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users can check your profile and follow you back.

Followadder

Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search hundreds of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly discover which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall lets Twitter users access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam is a tool that gives you search results based on what your friends share above your normal search results.

Addict-o-matic

Instantly create a page that displays the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

***

We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see our related posts section below.

***