In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to demographic criteria, psychographic indicators, etc.
- Monitor online social conversations
- Identify consumer buying signals.
With this information, you can engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for cost-effective ways to increase sales using social media, then here are the top social management tools to help you track social marketing campaigns.
29 Social Media Monitoring Tools For WordPress Users
(Discover what consumers are saying about you, your business, and your competitors on social media)
Wouldn’t it be great if there was a free and simple way to find out what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people and companies, and track what other people are posting online about you and your business.
Google Alerts is not only useful for managing your reputation online, but also for automatically receiving news about people, companies, or any other subject you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots crawl a new web page, news update, press release, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
To learn how to set up Google alerts, see this tutorial: How To Set Up Google Alerts - Three Simple And Easy Steps
Hootsuite is a social media management platform that lets you manage all of your social media profiles from an intuitive dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.
To learn more, go here: Buffer
Social Metrics is a WordPress plugin that tracks social signals from leading social media networks like Facebook, Google Plus, Twitter, StumbleUpon, LinkedIn, Pinterest, and Digg.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
Go here to learn more about Social Metrics: SocialMetricsPro
Posting to WordPress, Linkedin, Facebook, and Twitter can be very time-consuming and to get all these tasks done you usually need to use different plugins, web apps, or software. With Sociocaster, you can do this all from one single dashboard with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes powerful marketing and social features: pre-made image-sharing design templates, top viral video finder, built-in reply to Facebook comments, agency license to manage unlimited social accounts, and much more.
Go here for more details: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track your own social profiles as well as competitor profiles.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more details, go here: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
Visit this website to learn more: ManageFlitter
Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, community managers, content marketers, analysts, and online marketers. It lets you track your social media mentions, schedule and launch social media posts, and measure sales, conversion, and engagement metrics, social sentiment, buzz, etc. of all posts from one easy-to-use platform.
Visit this website to learn more: Beevolve
HowSociable is a simple social media monitoring tool that allows you to monitor brand mentions on the social web.
HowSociable.com displays brand viability metrics across 35+ social sites and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites.
More info: HowSociable
Mention can help businesses monitor the web.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows for collaborative monitoring (e.g. sharing alerts with your team members), and has developed apps for mobile devices and desktop users.
To learn more, visit this site: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful and free tools like Google Analytics can also help you track links from your WordPress website or blog to your social media campaigns.
Visit the Hootsuite blog for a simple tutorial on how to track your social media links with Google Analytics.
Facebook not only lets you add share, like, and follow social media plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on the Facebook social platform.
(Facebook – Insight Types)
Facebook Page Insights can help you analyze page metrics like page likes, post reach, engagement, etc. This helps improve your marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which have the most shares, likes, and comments and to learn about about your audience. You can then use this information to publish targeted content when your audience is on Facebook.
More information: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a break down of your followers, top tweets, profile views, tweet impressions, and tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Visit this site to learn more: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real time, revenue, watch-time, and engagement reports.
Go here for more details: YouTube Analytics
Pinterest Analytics helps you explore what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audiences so you can learn what your customers want.
More information: Pinterest Analytics
Other Social Media-Related Services & Web Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media services. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. Create personal and professional lists and share these lists with friends, colleagues and family.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream to your blog.
BlogDash links brands looking for ways to promote their services and products with bloggers willing to write content aimed at bringing brands the positive attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
Never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Meltwater IceRocket is a social search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.
With GroupHigh you can promote your clients, products, or company using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results.
ViralWoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure the reach of your tweets for hashtags, search queries, and your keywords. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media tracking tool that allows users to track URLs, keywords, and #hashtags on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand audiences, competitors, and conversations that matter to you across every social channel.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure their digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi provides a number of different ways of searching for users that could be interested in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they may check your profile and follow back.
Followadder provides you with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search dozens of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall is a UK-based service that allows Twitter users to access upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that displays search results of what your friends are sharing online on top of your normal search results.
Instantly create a page with the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
My Top Tweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other posts we have published here on WPCompendium.org.
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