In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we look at a number of monitoring tools that let you:
- Search, find, segment, filter and organize users according to specific demographics, their interests and behavior, etc.
- Listen to social conversations online
- Identify buying signals.
With this information, you can start a meaningful conversation with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use to monitor social media content. If you’ve been searching for cost-effective ways to improve your business results using social media, then check out our list of 29 social media management tools to help you track your user engagement.
- WordPress Social Media Monitoring – Useful Resources
- Other Social Media-Related Applications
- Unified Social / PageLevel
WordPress Social Media Monitoring – Useful Resources
(Discover what people are saying about you, your business, or your competition on social media)
Is there a free and simple way to access information about what is new in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news and information about all kinds of topics, stay informed about people and companies, and track what is being said online about you and your business.
Google Alerts is not only great for managing your reputation online, but also for automatically sourcing news about people, companies, and any subject you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web page, news update, blog post, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on setting up alerts with Google here: A Quick Step-By-Step Guide On Setting Up Google Alerts
Hootsuite is a social management platform that lets you manage all of your social activities from a single dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more information, go here: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.
For more details, go here: Buffer
(Social Metrics WordPress Social Analytics Plugin)
Social Metrics Pro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article about Social Metrics. For more details about this plugin: SocialMetrics WordPress Social Plugin
Sociocaster is easy to use and works in any marketing campaign. You can easily engage your audiences, manage your social media networks, schedule post messages, and measure ROI from one easy-to-use dashboard.
Sociocaster includes powerful social and marketing features: professional image-sharing design templates, viral video finder and posting tool, smart inbox tool, agency license to manage unlimited social media accounts, and much more.
More info: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
Go here to learn more: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as profiles of others.
For more information, go here: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
For more details, go here: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
To learn more, visit this website: ManageFlitter
Beevolve is a social monitoring platform designed for small and medium sized businesses, community managers, online marketers, analysts, and content marketers. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, etc. of all posts from one easy-to-use platform.
More information: Beevolve
HowSociable is a simple social monitoring tool that lets you monitor how brands and businesses are mentioned across various social properties.
HowSociable displays brand viability metrics across dozens of social channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and which channels can be improved.
Go here to learn more: HowSociable.com
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring.
To learn more, visit this site: Mention
Google Analytics is not just a web analytics tool used for tracking and reporting web traffic, visitor behaviour, unique web page views and page view duration, where your visitors are located, etc., it can also monitor posts made to your social campaigns.
Facebook not only lets you integrate follow, share, and like social media buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on Facebook’s platform.
(Facebook.com – Insights)
Facebook Page Insights helps you better understand metrics about page performance to help you with your marketing efforts.
You can use Page Insights to learn about your posts — which have the most shares, comments, and likes and to learn about your the demographics of your audience. You can then use this information to publish relevant posts to Facebook users.
For more details, go here: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your followers, tweets, profile visits, tweet impressions, and tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter – Tweet activity)
For more information, go here: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, engagement, revenue, and watch-time reports.
More information: YouTube Analytics
Pinterest Analytics lets you explore what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audiences so you can learn what they want more of.
For more details, go here: Pinterest Analytics
Other Social Media-Related Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media applications. Keep in mind that new web technologies change. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share these lists with friends, family and colleagues.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, follow conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with viewers. Share via your smartphone and stream content to your blog.
BlogDash connects brands looking for ways to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io monitors your followers and friends on Twitter and provides detail to help you decide when to follow back.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Icerocket is a social media search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.
With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.
Tailwind is a Pinterest marketing, management, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, search queries, and your keywords. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are displayed to users in an easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms (Sparkcentral, SocialFlow, Salesforce Desk, etc) and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to help you grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, find the conversations that matter, measure their online reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, prospects, and customers.
Tweepi provides multiple ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and if they are interested, they can check your profile and follow you back.
Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search for Twitter followers in many relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other service you use. You can quickly find out which of your tweets, posts, videos or photos get the most engagement.
Twitterfall is based in the UK and lets Twitter users view upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that gives you search results of what your friends are sharing online above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials we have published on this site.
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group
Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the products and services offered on this site are not affiliated, associated, sponsored, or endorsed by WordPress, nor have they been certified, tested, or reviewed by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items linked to, reviewed, or advertised on this site.
Did you find this article useful? If so, please take a moment to share this tutorial with anyone who can benefit from learning about WordPress using the share buttons below.