This is part 2 of our tutorial series on using social media tracking and analysis tools to improve your business results online …
In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools that let you:
Search, find, segment, organize and target users according to demographics, their interests, etc.
Monitor and listen in on online social conversations
Identify key consumer buying signals.
With this information, you can start a meaningful conversation with buyers and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you are looking for cost-effective ways to increase sales using social media, then check out this list of 30 social media monitoring tools and resources for measuring social marketing ROI.
Essential Social Media Measurement Tools For WordPress Users
(Discover what consumers are saying about you, your brand, and your competition on social media)
Wouldn’t it be great if there was a free and simple way to access information about what is new in your industry or niche that could save you time doing research? Well, there is, and it’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful tools available online for keeping up with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what is being written about you and your business online. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for receiving information about people, brands, companies, and any other subject you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.
Hootsuite is a social media management application that lets you manage all of your social profiles from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app.
Social Metrics is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.
Sociocaster is easy to use and works for any marketer or business. You can easily engage with audiences, schedule post messages, manage your social media networks, and measure ROI from one easy to use dashboard.
Sociocaster includes powerful marketing and social features: image-sharing designs, Facebook fanpage finder, video marketing tool, unlimited social media account management (agency license), and more.
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize your data by customers or business, and track competitor profiles in addition to your own.
Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, URL, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Beevolve.com is a social media monitoring platform for SMBs, content marketers, analysts, community managers, and online marketers. Beevolve allows you to track your brand mentions, schedule and launch social media posts, and measure sales, conversion, and engagement metrics, buzz, social sentiment, etc. of all posts from a single platform.
HowSociable is a simple social media measuring service that lets you monitor brand mentions across various social media properties.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across social media sites.
Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
Google Analytics is not just an analytics software application for tracking web traffic, visitor behavior, unique page views and view duration, which keyword phrases web visitors are searching for, etc., it can also track links from your website to your social media sites.
Hootsuitehas published a step-by-step guide on how to track social media links with Google Analytics on their blog.
Facebook not only lets you integrate like, follow, and share social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your content is performing on Facebook.
(Facebook.com – Insights)
Facebook Page Insights provides multiple metrics and analytics that can help you track the number of active users. You can then use this data to improve your business marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your audience demographics. You can then use this information to publish relevant posts to Facebook users.
Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your top tweets, profile visits, tweet impressions, followers, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
YouTube Analytics lets users see how their channel is performing on YouTube.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real-time, revenue, engagement, and watch-time reports.
Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. You can use the information to improve the way you pin.
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media services. Keep in mind that web technologies change. If anything changes in the list below, please contact us.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream content to your blog.
BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better prove the value of marketing in the socialsphere.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.
CircleCount
CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.
Disqus is a free service that connects people online through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. If you work with audio, images, or videos, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
With GroupHigh you can promote your company, clients, or products using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Instagram, and Facebook content from fans into an interactive display.
Tailwind is a social media monitoring tool for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across the Pinterest network.
Viralwoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are displayed to users using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with insight into the current and potential value of Twitter users, engagement, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, bloggers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and get insights into the audiences and communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, customers, and prospects.
Followadder provides users with automated social networking Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
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We hope you have found this information useful. To learn more about the benefits of using the WordPress software to grow your business online, please see other tutorials and articles we have published on this site.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group
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