In Part 1 of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that let you:
- Search, find, segment, filter and organize users according to demographics, psychographics, etc.
- Monitor and listen in on online social conversations
- Identify key buying signals.
With this information, you can engage in meaningful conversations with your audience and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been looking for better ways to improve your business results with social media, then check out this list of 29 great social media monitoring tools for internet marketers.
Table of Contents
- WordPress And Social Media Monitoring
- Additional Social Media Web Tools
- Meltwater Icerocket
- Unified Social / PageLevel
WordPress And Social Media Monitoring
(Discover what people are saying about you, your brand, and your competition on social media)
Is there a free, easy and simple way to know what is new in your industry or niche that can save you time doing research? Yes, there is. It’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people and companies, and monitor what other people are publishing online about you and your business.
Google Alerts is not only great for helping you manage your reputation online, but also for sourcing news about people, brands, companies, or any other subject you want to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this step-by-step tutorial: A Quick Tutorial On Setting Up Google Alerts
Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, visit this website: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a web browser extension.
For more details, go here: Buffer
(Social Metrics Social Media Analytics Plugin For WordPress)
Social Metrics Pro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
If you want to learn more about SocialMetricsPro, refer to this article: Social Metrics WordPress Social Media Analytics Plugin
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works in any marketing campaign. You can easily manage your social networks, engage with audiences, schedule messages, and measure ROI from one easy-to-use dashboard.
Sociocaster includes lots of powerful marketing and social features: pre-made image-sharing templates, popular Twitter topics discovery tool, built-in reply to Facebook comments, unlimited social account management (agency license), and much more.
Visit this site for more details: Sociocaster
SproutSocial is a robust tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
Visit this website for more information: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.
Go here to learn more: SocialReport
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
To learn more, visit this site: Followerwonk
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
More info: ManageFlitter
Beevolve is a social monitoring tool designed for small and medium sized businesses, online marketers, community managers, content marketers, and analysts. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting sales, engagement, and conversion metrics, social sentiment, buzz, etc. of all your posts.
For more details, go here: Beevolve
HowSociable is a simple tool that lets you monitor how your brand is mentioned across different social media platforms.
HowSociable.com displays brand viability metrics. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across social media sites.
For more information, go here: HowSociable
Mention provides media monitoring for all kinds of businesses, CEOs, agencies, marketers, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Visit this site to learn more: Mention
Google Analytics is not only a web analytics tool, it can also monitor social campaigns.
Facebook not only lets you add share, like, and follow social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your site is performing on the Facebook social platform.
(Facebook.com – Insights)
Facebook Page Insights can help you track the number of active users on your page. This can help you improve your business marketing efforts.
You can use Page Insights to see which of your posts have attracted the most comments, shares, and likes and to learn about about your audience. You can then use this information to create more of the type of content that your audience finds relevant.
Go here to learn more: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a monthly break down of your tweet impressions, followers, tweets, profile views, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Go here for more info: Twitter Analytics
YouTube Analytics provides analytics to publishers.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, engagement, watch-time, and revenue reports.
More information: YouTube Analytics
Pinterest Analytics lets you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audience and learn what your customers want.
Go here for more information: Pinterest Analytics
Additional Social Media Web Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related applications. Keep in mind that web technologies change. If any of the tools below change, please let us know.
A task management tool with a social twist. It lets you create personal and professional task lists and share these lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make content discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can track conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands looking for ways to promote their products and services with bloggers willing to write content aimed at bringing brands the positive attention they are searching for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action and participation.
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io can be used to track your friends and followers on Twitter and other social networks.
Never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make better business decisions.
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout is a social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a Pinterest marketing, management, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.
ViralWoot is a Pinterest-based social media marketing tool for small and medium-sized businesses. ViralWoot lets you view how your pins are performing, find which are your top performing boards, etc. with built-in analytics reports.
TweetReach lets you measure the reach of your tweets for selected keywords, search queries, and hashtags. TweetReach shows you the estimated potential of the tweets for your given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.
Riffle integrates with every Twitter platform (Hootsuite, Spredfast, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand competitors, audiences, and conversations that matter to you across every social channel.
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into the audiences that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, customers, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. Find out which of your tweets, posts, photos, or videos get the most engagement in seconds.
Twitterfall lets users on Twitter view upcoming trends and patterns posted by users in the form of tweets.
Wajam is a tool that displays search results of what your friends are sharing above your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet is a simple social monitoring tool that shows your top 10 performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about using the WP content management platform to grow your business online, please see other posts we have published here on WPCompendium.org.
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