In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we look at a number of tracking tools that let you:
- Search, find, segment, organize and target users according to specific demographic criteria, psychographics, etc.
- Monitor and listen in on online social conversations
- Identify buying signals.
This information will allow you to engage in meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools and applications you can use to monitor social media activity. If you are searching for cost-effective ways to improve your business results with social media, then here are the top social media analytics tools & resources to help you track your social marketing.
WordPress And Social Media Measurement
(Discover what people are saying about you, your business, and your competition on social media)
Is there a free, easy and simple way to find out what is happening in your industry or niche that can save you a massive amount of time doing research? Yes, there is, and it’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are posting online about you and your business. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for automatically receiving the latest news about people, companies, and any other topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) index a new web site, press release, blog post, news update, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
If you would like to learn how to set up Google alerts, see this simple step-by-step tutorial: Google Alerts – A Quick Tutorial
Hootsuite is a social media management platform that lets you manage all of your social activities from an easy to use dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more details: Hootsuite
Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then automatically post the content for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.
For more information, go here: Buffer
(Social Metrics Pro WordPress Social Media Analytics Plugin)
Social Metrics Pro is a plugin for WordPress that monitors social activity across leading social networks like Google+, Facebook, Twitter, Pinterest, Digg, StumbleUpon, and LinkedIn.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.
We have written a detailed article about SocialMetricsPro. Go here to learn more: SocialMetrics Social Media Analytics Plugin For WordPress
Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, schedule post messages, engage with your audiences, and measure ROI from one easy to use dashboard.
Sociocaster includes powerful social and marketing features: built-in image-sharing design templates, top viral video finder, smart inbox tool, agency license to manage unlimited social accounts, and much more.
For more details, go here: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.
For more information, go here: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here for more details: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
To learn more, visit this website: ManageFlitter
Beevolve.com is a social monitoring tool designed for SMBs, online marketers, community managers, content marketers, and analysts. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, social sentiment, buzz, and more of all your posts.
To learn more, visit this website: Beevolve
HowSociable is a simple social monitoring tool that allows you to monitor how brands are mentioned on the social web.
HowSociable.com displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
For more details, go here: HowSociable.com
Mention provides media monitoring for all kinds of businesses, marketers, agencies, CEOs, etc..
Mention’s algorithms take billions of data points into account, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows collaborative monitoring (sharing alerts and assigning mentions with other team members), and offers apps for both desktop and mobile users.
For more details, go here: Mention
With so many great social media monitoring tools available, it’s easy to forget that free tools like Google Analytics can also help you track posts made to your social campaigns.
Hootsuite has published a useful step-by-step guide on tracking social media links with Google Analytics on their blog.
Facebook not only lets you integrate share, follow, and like social media buttons and commenting features with your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook.
(Facebook.com – Insights)
Facebook Page Insights can be accessed by any admins of your page and can help you with your business marketing efforts by allowing you to better understand metrics about page performance.
You can use Page Insights to see which of your posts are attracting the most shares, likes, and comments and to learn about your about your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a breakdown of your profile visits, followers, top tweets, tweet impressions, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
More info: Twitter Analytics
YouTube Analytics lets you see how your channel is performing on YouTube.
You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, realtime, earnings, watch-time, and engagement reports.
More info: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what devices people are using, and how much traffic your site gets when you pin content to your boards. You can get information that helps you learn who your audience is and what they want.
For more details, go here: Pinterest Analytics
Other Social Media Tools And Services
Many new tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media-related tools. Keep in mind that web technologies change. If any of the tools below change, please let us know in the comment section.
A task management tool with a social twist. Create professional and personal to-do lists and share these lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.
BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io can be used to track your followers and friends on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a social tool that aims to help improve conversations online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.
Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Twitter, Facebook, or all of these for any keywords you like.
With GroupHigh you can promote your company, products, or clients using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a Pinterest analytics, marketing, and management tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results.
Viralwoot helps you grow Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach allows you to measure the reach of your tweets for search queries, your selected keywords, and hashtags. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytic metrics are displayed to users using easy to understand visual reports.
Riffle by CrowdRiff integrates with every Twitter platform (Mention, TweetDeck, Lithium, etc) and provides you with Twitter analytics, engagement, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides easy social media analytics for your data in one place.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and get insights into communities that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, teams can share content with their prospects, customers, and social networks.
Tweepi provides different ways of searching for users that might be interested in your brand. After finding your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users may check your profile and follow back.
Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search many relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. You can quickly learn which of your tweets, posts, photos, or videos get the most engagement.
Twitterfall is a UK-based service that allows users on Twitter to view upcoming trends and patterns posted by users.
Wajam gives you search results based on what your friends share above your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about using the WordPress software to grow your business online, please see our related posts section below.
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