In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools that allow you to:
- Search, find, sort, filter and organize users according to specific demographic criteria, psychographics, etc.
- Monitor social conversations online
- Identify key consumer buying signals.
This information lets you start meaningful conversations with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for smarter ways to increase sales using social media, then check out our list of 25+ great social analytics tools
for businesses and WordPress users.
WordPress Resources - Media Monitoring
(Discover what consumers are saying about you, your business, or your competition on social media)
Is there a free, easy and simple way to find out what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with the latest news and information about all kinds of topics, stay informed about people, brands and companies, and track what other people are publishing online about you and your business.
Google Alerts is not only only a great tool for helping you manage your reputation online, but also for automatically receiving information about people, companies, or any subject you want to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, news update, press release, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on setting up Google alerts here: Google Alerts – A Tutorial
Hootsuite is a social management application that lets you manage all of your social media activities from a single dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
For more information, go here: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then automatically post the content for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app for Android and iOS devices.
For more details, go here: Buffer
(SocialMetricsPro Social Analytics Plugin For WordPress)
SocialMetrics is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
To learn more about SocialMetrics, see this article: Social Metrics Pro
(Sociocaster – Social media management for internet marketers)
Sociocaster is easy to use and works in any business marketing campaign. You can easily schedule messages, engage with audiences, manage your social media networks, and measure ROI from one easy-to-use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: a powerful visual designer, top viral video search tool, advanced link share customization for Facebook, agency license to manage unlimited social media accounts, and more.
Go here for more info: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
Go here for more details: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as profiles of others.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
To learn more, visit this website: ManageFlitter
Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, content marketers, online marketers, analysts, and community managers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure engagement, sales, and conversion ROI, buzz, sentiment, and more of all posts from one easy-to-use platform.
Go here to learn more: Beevolve
HowSociable is a simple tool that allows you to monitor brand mentions across various social media properties.
HowSociable displays brand viability metrics on 30+ social channels. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social sites.
Go here for more info: HowSociable
Mention provides media monitoring for businesses, agencies, marketers, CEOs, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (assigning mentions to different team members and sharing alerts), and is cross-device compatible.
More information: Mention
With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can also help monitor posts made to your social media sites.
Facebook not only lets you add share, follow, and like social plugins and commenting features to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you see how your content is performing on Facebook.
(Facebook.com – Insights)
Facebook Page Insights tracks the number of active users to help you improve your marketing efforts.
You can use Page Insights to learn about your posts — which have the most shares, likes, and comments and to learn about your about your audience. You can then use this information to publish more of the type of content that your audience finds relevant.
More information: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a break down of your tweet impressions, profile visits, top tweets, followers, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for marketing Twitter.
(Twitter Analytics – Tweet activity)
To learn more, go here: Twitter Analytics
YouTube Analytics lets video publishers see how their channel is performing on the YouTube platform.
You can see sources of traffic, user demographics, views, how many minutes users watched a video, estimated revenue from playbacks, etc.
More information: YouTube Analytics
Pinterest Analytics helps you see what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin new content. With Pin insights, you can use the data to improve the way you pin.
To learn more, visit this site: Pinterest Analytics
Other Social Media-Related Tools And Services
New tools and technologies are being launched each year to help businesses take advantage of social media.
The list below contains a number of other social media-related worth knowing about. Keep in mind that new web technologies change. If any of the tools below change, please let us know.
A task management tool with a social twist. Create professional and personal task lists and share these lists with colleagues, friends and family.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can schedule and publish updates, monitor conversations, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream content to your blog.
BlogDash connects brands looking to promote their services and products with bloggers who are willing to write content designed to bring brands the positive attention they are looking for.
BrandWatch allows you to tap into the power of social listening about your brand, your products or your market with pinpoint accuracy.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your GooglePlus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io can be used to track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. If you work with images, audio, or videos, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure performance and results across the Pinterest network.
Viralwoot (formerly Pinwoot) is a social media marketing platform for small and medium sized businesses using Pinterest. You can add multiple accounts and view the performance of your pins using built-in analytics reports.
TweetReach allows you to measure how well your tweets, hashtags, search queries, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users in an easy to understand visual reports.
Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure, manage, optimize and maximize your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and gain valuable insights into communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Facebook, Twitter, Google+ and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, social networks, and customers.
Tweepi provides a number of different ways to search for users that might have an interest in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users can check your profile and follow back.
Followadder provides automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Facebook, Twitter, Instagram and YouTube accounts and any other service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.
Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that displays search results of what your friends are sharing online on top of your normal search results.
Instantly create a page that displays the latest buzz on any topic.
Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.
My Top Tweet shows your top performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using the WordPress website management platform to grow your business online, please see other tutorials and articles we have published here on WPCompendium.org.
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)