In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools that let you:
- Search, find, segment, organize and target users according to specific demographic criteria, psychographics, etc.
- Monitor social conversations online
- Identify key buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media content. If you are searching for cost-effective ways to increase sales using social media, then here are 25+ social analytics tools & resources.
- WordPress Resources - Social Media Tracking
- Other Social Media-Related Web Applications
- Unified Social / PageLevel
WordPress Resources - Social Media Tracking
(Discover what people are saying about you, your business, and your competition on social media)
Is there a simple and easy way to find out what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up with the latest news about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing online about you and your business.
Google Alerts is not only great for helping you manage your reputation online, but also for automatically receiving news about people, companies, or any topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots crawl a new web site, blog post, press release, news update, a tweet, video, or any other content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on setting up Google alerts here: How To Set Up A Google Alert
Hootsuite is a social management application that lets you manage all of your social media activities from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer also provides mobile apps for Android and iOS devices and a browser extension.
For more details, go here: Buffer
(SocialMetricsPro Social Media Analytics Plugin For WordPress)
SocialMetrics is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.
Go here if you want to learn more Social Metrics: Social Metrics Social Plugin For WordPress
(Sociocaster – Social media management for internet marketers)
Posting to WordPress, Facebook, Linkedin, and Twitter can be very time-consuming. To get all these tasks done usually requires using different tools, plugins, and applications. Sociocaster lets you do it all from one dashboard with just a few clicks.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: pre-made image-sharing designs, viral video finder and posting tool, built-in comments, retweets, likes, and favorites checker, unlimited social account management (agency license), and more.
Go here for more info: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is an all-in-one social media management tool that lets you track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels on a simple and intuitive dashboard. You can organize your data by customers or business, and track competitor profiles in addition to your own.
More information: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here for more info: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
To learn more, visit this website: ManageFlitter
Beevolve is a social media monitoring platform for SMBs, analysts, content marketers, online marketers, and community managers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure conversion, engagement, and sales ROI, buzz, sentiment, etc. of all your posts.
Go here to learn more: Beevolve
HowSociable is a simple tool that allows you to monitor brand mentions across various social properties.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
Visit this site to learn more: HowSociable
Mention allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (assigning mentions with other team members and sharing alerts), and provides apps for mobile devices and desktop users.
More information: Mention
Google Analytics is not only a free and powerful analytics tool, it can also monitor your social campaign links.
Hootsuite has published a 6-step tutorial on tracking your social media links with Google Analytics on their blog.
Facebook not only lets you integrate share, like, and follow social buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you analyze how your campaigns are performing on Facebook’s social platform.
(Facebook.com – Insights)
The Facebook Page Insights dashboard provides multiple metrics and analytics that can help better understand how people are engaging with your Page. You can then use this data to improve your marketing efforts.
You can use Page Insights to see which of your posts are attracting the most likes, comments, and shares and to learn about your about your audience. You can then use this information to publish relevant posts to Facebook users.
Go here for more details: Facebook Insights
Twitter Analytics let you see how your content is performing and gives you a breakdown of your tweet impressions, top tweets, followers, profile visits, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.
(Twitter.com – Tweet activity)
To learn more, visit this website: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can see viewer demographics, sources of traffic, views, total estimated earning from video playbacks, video viewing duration, etc.
Go here to learn more: YouTube Analytics
Pinterest Analytics helps you explore what Pins and boards people like most, and what they save from your website. You can get information that helps you learn what your audiences want.
Go here for more information: Pinterest Analytics
Other Social Media-Related Web Applications
Many new tools and technologies are being developed each year to help businesses make sense of social media.
Here are some other social media services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share your lists with colleagues, family and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, publish and schedule updates, monitor conversations, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash brings brands and bloggers together. Bloggers choose the kinds of opportunities they are open to being contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering pretty much any topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your products, clients, or company using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Twitter, and Facebook content from fans into an interactive display.
Tailwind is a social media monitoring tool designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across Pinterest.
ViralWoot (formerly Pinwoot) is a social media marketing tool that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your pins using built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for keywords, hashtags, and searches. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Analytics are displayed to users in an easy to understand visual reports.
Riffle integrates with every Twitter platform (Mention, SocialFlow, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand audiences, conversations, and competitors that matter to you across every social channel.
SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social networks. Discover influencers, find new and related topics, and get insights into the communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides simple, fast, and affordable social media monitoring of all social media and mainstream news, including Twitter, Google+, Facebook and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi provides a number of different ways to search for users that might have an interest in your brand. After finding your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via email and mobile notifications, and interested users may check your profile and follow back.
Followadder provides automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. You can search for followers on Twitter in dozens of business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly find out which of your posts, tweets, photos, or videos get the most engagement.
Twitterfall is a UK-based service that lets users on Twitter view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam gives you search results based on what your friends share above your normal search results.
Instantly create a page with the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
My Top Tweet is a simple social monitoring tool that displays your top performing tweets.
SocialMention is a real-time social media search engine and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using the WordPress CMS platform to grow your business online, please see our related posts section below.
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