In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of monitoring tools that let you:
- Search, find, sort, filter and organize users according to specific demographics, psychographics, etc.
- Listen to social conversations online
- Identify buying signals.
This information will let you start meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you’ve been searching for smarter ways to improve your business results with social media, then check out this list of 29 social media management tools and resources for better understanding your ideal customers.
WordPress And Media Tracking
(Discover what consumers are saying about you, your brand, and your competition on social media)
Wouldn’t it be great if there was a free, simple and easy way to know what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is a free, simple and useful tool for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what is being published about you and your business online.
Google Alerts is not only useful for helping you manage your reputation online, but also for automatically receiving the latest news about people, companies, or any other topic you are following.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, blog post, news update, a tweet, video, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up A Google Alert
Hootsuite is a social management platform that lets you manage all of your social media profiles from a single dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here to learn more: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will post the content for you.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
More info: Buffer
SocialMetricsPro is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Admin Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
To learn more about SocialMetricsPro, see this article: SocialMetrics WordPress Social Analytics Plugin
Posting to your Linkedin, Twitter, Facebook, and WordPress accounts can be very time-consuming and to get all of these tasks done usually requires using different plugins, applications, or tools. With Sociocaster, you can do this all from one single dashboard.
Sociocaster includes lots of powerful social and marketing features: a powerful visual designer, Facebook fanpage finder, built-in bookmarklet, agency license to manage unlimited social accounts, and more.
For more information, go here: Sociocaster
SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, reports and analytics, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.
More info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More information: Followerwonk Twitter Analytics
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
To learn more, visit this website: ManageFlitter
Beevolve is a social media monitoring platform designed for SMBs, analysts, community managers, content marketers, and online marketers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement, sales, and conversion metrics, sentiment, social buzz, etc. for your posts.
Go here for more info: Beevolve
HowSociable is a simple social measuring service that lets you see brand mentions on the social web.
How Sociable displays brand viability metrics on 36 social channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across social media sites, and what areas can be improved.
To learn more, go here: HowSociable.com
Mention can help businesses monitor the web.
Mention’s algorithms take billions of data points into account, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
For more details, go here: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful software tools like Google Analytics can help you track posts made to your social media accounts.
Hootsuite has published a 6-step guide on tracking social media links with Google Analytics on their blog.
Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you analyze how your site is performing on Facebook’s platform.
(Facebook – Insight Types)
Facebook Page Insights can be seen by any administrators a page and can help you with your business marketing efforts by allowing you to better understand metrics about how people are engaging with your Page.
You can use Page Insights to learn about your posts — which are attracting the most likes, comments, and shares and to learn about your the demographics of your audience. You can then use this information to publish more of the type of content that your audience is hungry for.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a breakdown of your tweet impressions, tweets, followers, profile visits, and tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter Analytics – Tweet activity)
Go here for more info: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can track traffic sources, demographics, views, how long users watched a video, earnings from playbacks, etc.
More information: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin content to your boards. You can use the data to improve the way you pin.
Go here for more details: Pinterest Analytics
Other Social Media-Related Tools And Services
New tools and technologies are being developed each year to help businesses take advantage of social media.
Here are some other social media-related services. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please contact us.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share your lists with family, colleagues and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content discoverable?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, follow conversations, schedule and publish updates, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smart device and stream content to your blog.
BlogDash connects brands searching for ways to promote their products and services with bloggers willing to write content aimed at bringing brands positive media attention.
BrandWatch is a social monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing social.
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that helps you decide when to follow back.
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that connects people online through blog discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. If you work with videos, audio, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which lets you search Facebook, the blogosphere, Twitter, or all of these for any keywords you like.
GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a social media monitoring application designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results and performance.
ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view the performance of your pins using the built-in analytics reports.
TweetReach allows you to measure the reach of your tweets for keywords, searches, and hashtags. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media search monitoring application that allows you to track hashtags, keywords, and URLs on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, bloggers, and consumers by tagging images on the web. Users can earn money from every purchase made.
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand the audiences, competitors, and conversations that matter to you across all social channels.
SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter to you.
ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their prospects, customers, and social networks.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides automated social networking Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for followers on Twitter.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. You can quickly know which of your posts, tweets, videos or photos get the most engagement.
Twitterfall allows users on Twitter to view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam displays search results of what your friends are sharing online on top of your normal search results.
Instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet displays your best performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using the WordPress web content publishing software to grow your business online, please see our related posts section below.
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