In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools, services and applications that let you:
- Search, find, segment, organize and target users according to demographic criteria, psychographic indicators, etc.
- Monitor and listen to social conversations online
- Identify buying signals.
With this information, you can start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for better ways to increase sales with social media, then here are the best social monitoring tools for discovering and engaging with your target customers.
WordPress Social Media Monitoring – Useful Tools
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Wouldn’t it be great if there was a free and simple way to find out what is going on in your niche or industry that could save you time doing research? Well, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news about all kinds of topics, stay informed about people and companies, and monitor what is being said about you and your business online.
Google Alerts is not only useful for managing your reputation online, but also for automatically sourcing information about people, brands, companies, or any topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, news update, blog post, press release, a video, tweet, or any other content related to that topic, it will automatically send you an email or RSS update.
We’ve created a simple step-by-step tutorial on setting up alerts with Google here: Setting Up A Google Alert – A Tutorial
Hootsuite is a social management application that lets you manage all of your social media profiles from an easy to use dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Visit this site to learn more: Hootsuite
Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced intervals.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps and a browser extension.
For more information, go here: Buffer
(Social Metrics WordPress Social Plugin)
Social Metrics Pro is a WordPress plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.
Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
To learn more about Social Metrics Pro, see this article: SocialMetrics
(Sociocaster – Social media management for online marketers)
Sociocaster is easy to use and works in any business marketing campaign. You can easily engage with audiences, schedule post messages, manage your social media networks, and measure ROI from one easy-to-use dashboard.
Sociocaster includes loads of powerful marketing and social features: professional image-sharing templates, Facebook fanpage search tool, advanced link share customization for Facebook, agency license to manage unlimited social media accounts, and more.
To learn more, go here: Sociocaster
SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
Visit this website to learn more: SproutSocial
SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track your own social profiles as well as competitor profiles.
For more information, go here: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
Go here to learn more: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.
Go here to learn more: ManageFlitter
Beevolve is a social media monitoring platform designed for small and medium sized businesses, online marketers, content marketers, analysts, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting conversion, sales, and engagement metrics, social sentiment, buzz, and more of all your posts from one platform.
Go here for more details: Beevolve
HowSociable is a simple social measuring tool that allows you to see brand mentions on the social web.
How Sociable displays brand viability metrics across dozens of social media channels and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social media sites, and what areas can be improved.
Go here for more info: HowSociable
Mention is a social media monitoring tool for every kind of business, marketers, agencies, CEOs, etc., and allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
Visit this website to learn more: Mention
Google Analytics is not only a web analytics software application used to monitor visitor behaviour, website traffic, unique web page views and view duration, what visitors are searching for in your website, etc., it can also help you track links posted from your WP site to your social sites.
Hootsuite has published a 6-step guide that shows you how to track social media links with Google Analytics here.
Facebook not only lets you integrate follow, like, and share social media buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on the Facebook platform.
The Facebook Page Insights dashboard provides multiple metrics and analytics that can help better understand metrics about how users are engaging with your Page. You can then use this information to improve your business marketing efforts.
You can use Page Insights to learn about your posts — which are attracting the most comments, shares, and likes and to learn about audience demographics. You can then use this data to create more of the type of content that your audience is hungry for.
Visit this website to learn more: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your profile views, tweet impressions, followers, top tweets, and top tweets linking back to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter strategy.
(Twitter Analytics – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can measure demographics, views, traffic sources, earnings from video playbacks, average video viewing duration, and more.
More information: YouTube Analytics
Pinterest Analytics lets you explore metrics about the people who engage with your business, what people like from your profile, and what they save from your website. With Pin insights, you can get data about your audiences and learn what they want more of.
More info: Pinterest Analytics
Additional Social Media Web Applications
New tools and technologies are being launched each year to help businesses take advantage of social media.
Here are some other social media tools. Keep in mind that new web technologies continually evolve. If anything changes in the list below, please contact us.
A task management tool with a social twist. It lets you create personal and professional to-do lists and share these lists with friends, family and colleagues.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream to your blog.
BlogDash links brands looking for ways to promote their products and services with bloggers who are willing to write content designed to bring brands the positive media attention they are looking for.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.
Contaxio tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Twitter, Facebook, Instagram and YouTube.
Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a social media monitoring tool for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the Pinterest network.
ViralWoot is a social media marketing platform for small and medium sized businesses using Pinterest. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. using the built-in analytics reports.
TweetReach lets you measure how well your tweets, keywords, search queries, and hashtags are performing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their performance results using easy to understand visual reports.
Riffle by CrowdRiff integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link consumers, bloggers, and online merchants by tagging images on the web. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and instantly route insights back to the enterprise.
Unified Social / PageLevel
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure, manage and monetize your social media presence.
Find out how influential are you on Twitter.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track your brand’s performance over the long term.
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google Plus and many more.
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their prospects, social networks, and customers.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder provides users with automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for Twitter followers.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.
Twitterfall lets users on Twitter view upcoming trends and patterns posted by other Twitter users.
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Instantly create a page that displays the latest buzz on any topic of your choice.
Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.
MyTopTweet displays your top 10 performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope that you have found this information useful. To learn more about the benefits of using the WordPress platform to grow your business online, please see other posts we have published on this site.
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