In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools that let you:
- Search, find, segment, filter and organize users according to specific demographic criteria, psychographics, etc.
- Monitor and listen to social conversations online
- Identify key buying signals.
With this information, you can start a meaningful conversation with your audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools and applications you can use for monitoring social media content. If you’ve been searching for ways to increase sales using social media, then here are dozens of social monitoring tools and resources.
- WordPress And Social Media Tracking
- Additional Social Media-Related Web Applications
- Unified Social / PageLevel
WordPress And Social Media Tracking
(Discover what consumers are saying about you, your business, and your competition on social media)
Is there a free and simple way to access information about what is going on in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the easiest and most useful tools available online for keeping up with news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are posting online about you and your business. Google Alerts is also free.
Google Alerts is not only only a great tool for managing your reputation online, but also for sourcing news about people, brands, companies, or any other topic you need to know about.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, news update, press release, blog post, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on setting up Google alerts here: A Quick And Easy Tutorial On Setting Up Google Alerts
Hootsuite is a social management application that lets you manage all of your social activities from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here to learn more: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
Go here for more information: Buffer
(SocialMetricsPro WordPress Social Plugin)
Social Metrics Pro is a WordPress plugin that monitors Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social search improvement system.
We have written a comprehensive article about Social Metrics Pro. To learn more, go here: Social Metrics Social Media Analytics Plugin For WordPress
(Sociocaster – Social media management for online marketers)
Posting to your Linkedin, WordPress, Twitter, and Facebook accounts can be time-consuming. To get all of these tasks done you usually need to use different tools, web applications, or plugins. With Sociocaster, you can do this all from one location with just a few clicks.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful marketing and social features: image-sharing design templates, viral video finder and posting tool, built-in bookmarklet, agency license to manage unlimited social media accounts, and much more.
More information: Sociocaster
SproutSocial is a premium social media management tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and reports, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can organize your data by business or customers, and track your own social profiles as well as profiles of others.
For more details, go here: SocialReport
Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
Go here for more details: Followerwonk Twitter Analytics
ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out which inactive accounts you are following, and more.
More information: ManageFlitter
Beevolve is a social media monitoring platform for SMBs, community managers, online marketers, analysts, and content marketers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, sentiment, buzz, and more of all posts.
More information: Beevolve
HowSociable is a simple social measuring service that lets you see brand mentions on the social web.
HowSociable.com displays brand viability metrics on 36 social sites. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on those social media sites, and which channels you can improve your marketing on.
For more information, go here: HowSociable.com
Mention is a social media monitoring tool for all kinds of businesses, agencies, CEOs, marketers, etc., and allows anyone to know what’s being said about them online and on social media.
Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
To learn more, go here: Mention
With so many great social media monitoring tools available, it’s easy to forget that software tools like Google Analytics can also help you track social campaign links.
Facebook not only lets you integrate share, follow, and like social media plugins and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your site is performing on Facebook’s social platform.
(Facebook.com – Insights)
Facebook Insights provides multiple metrics and analytics that can help you track active users. You can then use this data to improve your business marketing efforts.
You can use Page Insights to learn about your posts — which have the most shares, likes, and comments and to learn about the demographics of your audience. You can then use this information to publish content when your posts are most likely to reach your target audience.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your content is performing and provides a breakdown of your profile visits, followers, top tweets, tweet impressions, and tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter.com – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics lets users see how their channel is performing on YouTube.
You can track visitor demographics, traffic sources, views, how long users watched a video, revenue from video playbacks, and more.
More information: YouTube Analytics
Pinterest Analytics lets you see what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin new content. You can get data about your audiences so you can learn what they want more of.
More information: Pinterest Analytics
Additional Social Media-Related Web Applications
New tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media applications. Keep in mind that new web technologies change. If any of the tools below change, please contact us.
A task management tool with a social twist. Create professional and personal to-do lists and share these lists with family, colleagues and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with viewers. Share via your smartphone and stream to your blog.
BlogDash links brands searching for ways to promote their services and products with bloggers who are willing to write content designed to bring brands positive media attention.
BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing social.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.
CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io allows you to track your followers and friends on Twitter and other social networks.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your customer service, sales organizations, and marketing..
Disqus is a free service that facilitates the growth and spread of online communities through blog discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon provides users with social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.
Icerocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.
With GroupHigh you can promote your clients, company, or products using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.
Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you access user-generated content (UGC) from the social web.
Tailwind is a Pinterest marketing, analytics, and management tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across Pinterest.
ViralWoot helps you gain more Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.
TweetReach lets you measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media search monitoring tool that lets you track keywords, URLs, and hashtags on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, listen into the conversations that matter, measure digital reputation, manage consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the communities that matter most to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.
Trackur provides fast, simple, and affordable social media monitoring of all social media and mainstream news, including Facebook, Google+, Twitter and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, prospects, and customers.
Tweepi provides different ways to search for users that could have an interest in your brand. After finding your targeted group of users, you can then easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they may check your profile and follow you back.
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search hundreds of relevant business categories, or your geographical area for Twitter followers.
TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. Discover which of your posts, tweets, photos, or videos get the most engagement in seconds.
Twitterfall is based in the UK and allows users on Twitter to view upcoming trends and patterns posted by users.
Wajam displays search results based on what your friends share on top of your normal search results.
Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly lets you share, track and analyze your links.
MyTopTweet displays your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time Twitter monitoring and analytics.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com
Disclaimer: We have no direct association with WordPress or any of the WordPress-related products promoted on this website. We may derive an affiliate commission of financial benefit from the sale of any third-party services and products advertised on our website. All images are the copyright of their respective owners and are used solely for training or illustrative purposes.
Did you enjoy this post? Please feel free to use the links below to share this post with other WordPress users.