WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools that allow you to:

• Search, find, sort, filter and organize users according to specific demographic criteria, psychographic indicators, etc.
• Listen to online social conversations
• Identify buying signals.

This information lets you start meaningful conversations with consumers and pitch them your message.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you are looking for smarter ways to increase sales using social media, then check out this list of 29 social analytics tools & resources for better understanding your target audience.

Media Measurement Resources That Can Help Grow Your Business Online

(Discover what people are saying about you, your business, and your competitors on social media)

Wouldn’t it be great if there was a simple and easy way to know what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the simplest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and monitoring what other people are posting online about you and your business. Google Alerts is also free.

Google Alerts is not only useful for managing your reputation online, but also for receiving information about people, companies, and any other subject you want to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, press release, blog post, news update, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

If you need to learn how to set up Google alerts, see this simple tutorial: How To Set Up Google Alerts In 3 Easy Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Go here for more info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. You add updates to your Buffer queue and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a web browser extension and as a mobile app.

For more information, visit this site: Buffer

Social Metrics

(SocialMetricsPro)

Social Metrics Pro is a plugin for WordPress that tracks Tweets, Likes, Pins, +1s and other social signals from your WP Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social search improvement system.

We have written a detailed article on SocialMetricsPro here: Social Metrics Pro Social Media Analytics Plugin For WordPress

Sociocaster

(Sociocaster – Social media management for online marketers)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, engage with your audiences, schedule post messages, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, viral video finder and posting tool, built-in reply to Facebook comments, agency license to manage unlimited social media accounts, and much more.

Go here to learn more: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as competitor profiles.

To learn more, go here: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

More info: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Visit this website to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring platform for small and medium sized businesses, community managers, online marketers, content marketers, and analysts. It lets you track your social media mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, buzz, sentiment, etc. of all posts.

Go here for more info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see brand mentions across various social platforms.

HowSociable displays brand viability metrics and delivers you a “social magnitude” score that lets you know how well you are doing on those social sites.

Go here for more info: HowSociable

Mention

(Mention)

Mention is a social monitoring tool for businesses, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them on websites, blogs, news sites, Facebook, Twitter, and YouTube.

Mention uses algorithms that take billions of data points into account, so when someone mentions your business online, you have access to real time actionable data that can help you with your business goals. Mention is cross-device compatible.

For more information, go here: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a very powerful and free analytics tool for measuring visitor behaviour, unique page views, web traffic, identify user web platforms or browsers, etc., it can also help you monitor your social activities.

Visit the Hootsuite blog to view a useful step-by-step tutorial on how to track your social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you add social buttons to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook.

(Facebook Insights)

The Facebook Page Insights dashboard provides multiple metrics and analytics that can help you analyze page metrics like page likes, engagement, post reach, etc.. You can then use this information to improve your business marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most comments, likes, and shares and to learn about your about your audience. You can then use this information to create more of the type of content that your audience is hungry for.

Go here to learn more: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your tweet impressions, tweets, followers, profile views, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter.com – Tweet activity)

Go here for more information: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytics to video publishers.

You can see traffic sources, views, user demographics, average video viewing time, earnings from playbacks, etc.

To learn more, go here: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can use the information to improve the way you pin.

More info: Pinterest Analytics

Other Social Media-Related Tools & Services

Many new tools and technologies are being launched each year to help businesses take advantage of social media.

Here are some other social media-related worth knowing about. Keep in mind that new web technologies continually evolve. If any of the tools below change, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create professional and personal task lists and share these lists with colleagues, friends and family.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make content more easily discoverable?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can schedule and publish updates, access metrics and KPI, follow conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers choose the kinds of opportunities they would like to be contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.

CircleCount

CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google Plus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your GooglePlus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, manage multiple profiles and schedule posts, and analyze Twitter data.

Contax.io

Contaxio tracks your followers and friends on Twitter and provides detail that helps you choose when to follow back.

Conversocial

Never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, and use that information to make better business decisions.

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Icerocket

Icerocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the entire Pinterest network.

ViralWoot

Viralwoot helps you gain Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a free bookmarklet, create pin alerts, find which are your top performing boards and pins, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can view their performance results using easy to understand visual reports.

Riffle

Riffle integrates with over a dozen Twitter platforms and provides you with Twitter analytics, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find a targeted audience, measure, manage, optimize and monetize your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers powerful social media stats that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the communities that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, teams can share content with their prospects, customers, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides you with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search many business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other social service you use. Find out which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users in the form of tweets.

Wajam

Wajam displays search results of what your friends are sharing above your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you optimize content, analyze social media engagement, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using the WordPress CMS platform to grow your business online, please see our related posts section below.

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