WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools that let you:

• Search, find, sort, filter and organize users according to demographics, their interests and behavior, etc.
• Listen to social conversations online
• Identify buying signals.

This information lets you start meaningful conversations with buyers and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media content. If you are searching for better ways to increase sales with social media, then check out our list of 25+ social analytics tools and resources for helping you gain a better understanding of your customers.

WordPress And Social Media Monitoring

(Discover what consumers are saying about you, your brand, and your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to find out what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is simple, useful and free tool from Google that lets you keep up-to-date with news and information about all kinds of topics, stay informed about people and companies, and track what other people post about you and your business online.

Google Alerts is not only only a great social media monitoring tool for managing your reputation online, but also for automatically sourcing the latest news about people, companies, or any topic you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, press release, news update, blog post, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you need to learn how to set up alerts with Google, see this simple step-by-step tutorial: How To Set Up A Google Alert - Three Simple Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social media profiles from a single dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. You add updates to your Buffer queue and Buffer will then automatically post the content for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.

For more information, go here: Buffer

Social Metrics Pro

(SocialMetricsPro)

SocialMetricsPro is a plugin for WordPress that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a detailed article on Social Metrics Pro. To learn more about this useful tool go here: Social Metrics Pro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily manage your social media networks, engage with your audiences, schedule messages, and measure ROI from one easy to use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: a powerful visual designer, social stream, built-in reply to Facebook comments, unlimited social account management (agency license), and much more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, custom reports and analytics, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport)

SocialReport is an all-in-one social media management tool that lets you track and manage all of your social network accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.

To learn more, visit this site: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Visit this website to learn more: Followerwonk

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools to empower you to work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Go here for more information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring tool designed for SMBs, online marketers, content marketers, analysts, and community managers. Beevolve allows you to monitor your social media mentions, schedule and launch social media posts, and measure resulting engagement and sales, social buzz, sentiment, and more of all your posts from one easy-to-use platform.

More info: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple social measuring service that allows you to monitor how business or brands are mentioned across various social media properties.

How Sociable displays brand viability metrics across 30+ social media channels and gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.

For more details, go here: HowSociable

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention uses algorithms that take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows collaborative monitoring (e.g. sharing alerts with your team members), and offers apps for mobile and desktop users.

Visit this website to learn more: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that free software tools like Google Analytics can also help you monitor your social media activities.

Visit the Hootsuite blog to view a simple 6-step guide on tracking your social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add social buttons to your site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook.

(Facebook Insights)

Facebook Insights can help track active users on your page. This can help you improve your business marketing efforts.

You can use Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about audience demographics. You can then use this information to publish content when your posts are most likely to reach your target audience.

More information: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your tweet impressions, profile views, top tweets, followers, and tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for Twitter.

(Twitter Analytics – Tweet activity)

To learn more, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics provides analytic reports to publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, real-time, earnings, engagement, and watch-time reports.

Go here for more information: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics helps you see what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can get data about your audience and learn what your customers want.

To learn more, visit this site: Pinterest Analytics

Additional Social Media Tools & Services

Many new tools and technologies are being launched each year to help businesses make sense of social media.

Here are some other social media-related applications. Keep in mind that web technologies are continually evolving. If anything changes in the list below, please let us know in the comment section.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with your customers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.

Appinions

Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like “what should we write about?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can publish and schedule updates, access metrics and KPI, monitor conversations, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io tracks your friends and followers on Twitter and provides detail to help you choose when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which allows you to search the blogosphere, Facebook, Twitter, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you sort, search, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, topics, content, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring application for Pinterest. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results across Pinterest.

Viralwoot

Viralwoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Viralwoot lets you view the performance of your pins using the built-in analytics reports.

TweetReach

TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are performing on Twitter. TweetReach shows you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media search tracking service that lets you track hashtags, keywords, and URLs on Twitter and Instagram. Analytic metrics are displayed to users using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform and provides you with insight into the current and potential value of Twitter users, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, consumers, and online merchants by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides a powerful social analytics solution for global brands.

SocialBakers

SocialBakers delivers powerful social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, listen into the conversations that matter, measure their online reputation, manage their consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. Twellow lets you search for followers on Twitter in dozens of business categories or search your geographical area.

TwentyFeet

TwentyFeet provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. You can quickly find out which of your posts, tweets, videos or photos get the most engagement.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by other Twitter users.

Wajam

Wajam is a tool that displays search results based on what your friends share on top of your normal search results.

Addictomatic

Instantly create a page with the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure exactly how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that shows your best performing tweets.

SocialMention

SocialMention is a real-time social media search and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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