In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to demographics, psychographics, etc.
- Listen to online social conversations
- Identify consumer buying signals.
This information will allow you to start meaningful conversations with a targeted audience and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are looking for ways to improve your business results with social media, then here are the best social analytics tools for better understanding your target customers.
- Social Media Measurement Tools For WordPress
- Additional Social Media-Related Applications
- Meltwater Icerocket
- Unified Social / PageLevel
Social Media Measurement Tools For WordPress
(Discover what people are saying about you, your business, and your competition on social media)
Is there a simple and easy (and free) way to find out what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …
(Google Alerts lets you monitor the web for new content)
Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people are publishing online about you and your business. Google Alerts is also free.
Google Alerts is not only useful for managing your reputation online, but also for gathering the latest news about people, brands, companies, and any topic you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s bots (Googlebot) index a new web page, press release, news update, blog post, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.
To learn how to set up alerts with Google, see this step-by-step tutorial: How To Set Up Google Alerts
Hootsuite is a social media management application that lets you manage all of your social media activities from one dashboard.
Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more info: Hootsuite
Buffer lets you schedule social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.
For more information, go here: Buffer
SocialMetricsPro is a WordPress plugin that monitors social signals across leading social media networks like Twitter, Facebook, GooglePlus, Digg, LinkedIn, StumbleUpon, and Pinterest.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a detailed article about Social Metrics Pro. Go here to learn more: SocialMetricsPro Social Media Analytics Plugin For WordPress
(Sociocaster – Social media management for internet marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily engage your audiences, schedule post messages, manage your social media networks, and measure ROI from one easy to use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: professional image-sharing design templates, top viral video search tool, built-in bookmarklet, unlimited social account management (agency license), and more.
Go here to learn more: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
Go here to learn more: SproutSocial
SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.
More info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter on any profile data: bio, location, name, URL, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..
More info: Followerwonk Twitter Analytics
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.
More info: ManageFlitter
Beevolve.com is a social media monitoring platform designed for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales, conversion, and engagement metrics, social sentiment, buzz, etc. of all your posts.
More info: Beevolve
HowSociable is a simple tool that allows you to monitor how brands are mentioned across various social media platforms.
HowSociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on social media.
To learn more, visit this website: HowSociable
Mention is a social monitoring tool for all types of businesses, CEOs, agencies, marketers, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your brand online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
More info: Mention
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help you track your social campaigns.
Facebook not only lets you add social plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your content is performing on Facebook.
(Facebook – Insight Types)
The Facebook Insights dashboard can be viewed by any administrators a page and can help you improve your business marketing efforts by allowing you to track active users on your Page.
You can use Facebook’s Page Insights to see which of your posts are attracting the most comments, likes, and shares and to learn about user demographics. You can then use this information to create more of the types of posts that your audience is interested in reading.
To learn more, go here: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your tweets, followers, tweet impressions, profile visits, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter – Tweet activity)
Visit this website to learn more: Twitter Analytics
YouTube Analytics provides analytics to video publishers.
You can see traffic sources, user demographics, views, revenue from video playbacks, how many minutes users watch videos, and more.
To learn more, visit this website: YouTube Analytics
Pinterest Analytics lets you explore what people like from your profile, and what they save from your website. With Pin insights, you can use the data to improve the way you pin.
Go here for more information: Pinterest Analytics
Additional Social Media-Related Applications
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
The list below contains a number of other social media-related applications. Keep in mind that web technologies continually evolve. If any of the tools below change, please let us know.
A task management tool with a social twist. Create professional and personal to-do lists and share your lists with family, colleagues and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can monitor conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream to your blog.
BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they would like to be contacted about.
Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.
Buzzflash is part of the Truthout community – an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct social action.
CircleCount is a Google Plus education tool. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that helps you decide when to follow back.
Never miss another comment about your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, YouTube and Instagram.
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.
Everytime is a collaboration app for creatives. If you work with videos, audio, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.
Meltwater IceRocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on topics, location, content, and more.
Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares change your Klout Score.
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre lets you capture conversations from the social web.
Tailwind is a social media monitoring application for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance.
Viralwoot (formerly Pinwoot) is a Pinterest-based social media marketing tool for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view the performance of your boards and pins using built-in analytics reports.
TweetReach allows you to measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach estimates the potential reach of your tweets for any given query.
Keyhole is a real-time social media search tracking tool that lets you track URLs, #hashtags, and keywords on Twitter and Instagram. Analytics are presented to users in an easy to understand visual reports.
Riffle integrates with 16 Twitter platforms (SocialEngage, TweetDeck, Zendesk, etc) and provides you with Twitter analytics, engagement, interest, and tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and route the insights back to the enterprise instantly.
PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow provides powerful tools designed to grow and manage your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured provides a powerful social analytics solution for global brands.
SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Find new and related topics, discover influencers, and get insights into communities that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through various channels across the Enterprise.
Trackur provides fast, affordable, and simple social media monitoring.
Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their social networks, prospects, and customers.
Tweepi provides different ways to search for users that might be interested in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via email and mobile notifications, and interested users may check your profile and follow you back.
Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow is like the Yellow Pages for Twitter. Twellow lets you search for Twitter followers in many business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts along with any other social service you use. You can quickly learn which of your posts, tweets, photos, or videos get the most engagement.
Twitterfall allows Twitter users to view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam is a tool that displays search results based on what your friends share above your normal search results.
Addictomatic lets you instantly create a page with the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your best performing tweets.
SocialMention is a real-time social search and analysis platform.
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope that you have found this information useful. To learn more about the benefits of using WordPress to grow your business online, please see other tutorials we have published here on WPCompendium.org.
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