In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform for marketing your business on social media.
In this section, we examine a number of monitoring tools, services and applications that let you:
- Search, find, sort, filter and organize users according to specific demographic criteria, psychographics, etc.
- Monitor and listen in on online social conversations
- Identify buying signals.
This information lets you engage in meaningful conversations with potential consumers and pitch them your message.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you’ve been looking for smarter ways to improve your business results with social media, then check out this list of more than 27 free or cost-effective social monitoring tools and resources.
WordPress Social Media Tracking – Useful Resources
(Discover what people are saying about you, your business, or your competitors on social media)
Wouldn’t it be great if there was a simple and easy (and free) way to access information about what is going on in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …
(You can monitor the web for new content with Google Alerts)
Google Alerts is one of the simplest and most useful tools available online for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and tracking what other people are saying online about you and your business. Google Alerts is also free.
Google Alerts is not only great for managing your reputation online, but also for gathering information about people, brands, companies, or any subject you are following.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots (Googlebot) crawl a new web site, press release, news update, blog post, a video, tweet, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
If you would like to learn how to set up Google alerts, see this step-by-step tutorial: Google Alerts – A Step-By-Step Tutorial
Hootsuite is a social management application that lets you manage all of your social media profiles from an intuitive dashboard.
Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
To learn more, go here: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and Buffer will then automatically post the content for you at spaced out intervals over the day.
You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for Android and iOS devices.
For more information, go here: Buffer
SocialMetrics is a WordPress plugin that monitors social activity from many leading social media networks like Facebook, GooglePlus, Twitter, Digg, LinkedIn, StumbleUpon, and Pinterest.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article about SocialMetrics. Go here to learn more about this useful plugin: SocialMetrics WordPress Social Media Analytics Plugin
(Sociocaster – Social media management for entrepreneurial marketers)
Sociocaster is easy to use and works for any marketer or business. You can easily schedule messages, manage your social media networks, engage your audiences, and measure ROI from one easy-to-use dashboard.
Sociocaster is ideal for entrepreneurs and internet marketers. It includes lots of powerful social and marketing features: a powerful visual designer, royalty-free picture search tool, smart inbox tool, agency license to manage unlimited social media accounts, and more.
For more information, go here: Sociocaster
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.
More info: SproutSocial
SocialReport is a social intelligence platform that lets you track and manage all of your social network accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track competitor profiles in addition to your own.
More info: SocialReport
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with influencers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
More information: Followerwonk
ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
For more details, go here: ManageFlitter
Beevolve.com is a social monitoring tool for SMBs, analysts, community managers, online marketers, and content marketers. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure engagement, conversion, and sales metrics, buzz, sentiment, etc. of posts.
More info: Beevolve
HowSociable is a simple social measuring tool that lets you monitor brand mentions across different social platforms.
HowSociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing on social media.
Go here for more information: HowSociable
Mention can help any type of business monitor the web.
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention is cross-device compatible.
To learn more, visit this website: Mention
With so many great social media monitoring tools available, it’s easy to forget that software applications like Google Analytics can also help track posts made to your social media campaigns.
Visit the Hootsuite blog to read a tutorial on tracking your social media links with Google Analytics.
Facebook not only lets you add social plugins to your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your campaigns are performing on the Facebook platform.
The Facebook Insights dashboard can be accessed by all the admins a page and can help improve your business marketing efforts by allowing you to analyze page metrics like post reach, page likes, engagement, etc.
You can use Facebook’s Page Insights to see which of your posts are attracting the most shares, comments, and likes and to learn about your user demographics. You can then use this information to publish more of the type of content that your audience is hungry for.
More info: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a break down of your followers, profile views, tweet impressions, top tweets, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
For more details, go here: Twitter Analytics
YouTube Analytics provides analytic reports to video publishers.
You can track demographics, views, traffic sources, revenue from video playbacks, average video viewing time, and more.
More information: YouTube Analytics
Pinterest Analytics helps you explore metrics about the people who engage with your business, what people like from your profile, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can get information that helps you learn who your audience is and what they want.
Go here to learn more: Pinterest Analytics
Other Social Media Tools And Services
New tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media-related worth knowing about. Keep in mind that new web technologies change. If any of the tools below change, please let us know in the comment section.
Wunderlist is a task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with family, colleagues and friends.
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, access metrics and KPI, schedule and publish updates, and deliver presentation-ready reports.
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with viewers. Share via your smart device and stream to your blog.
BlogDash links brands looking for ways to promote their services and products with bloggers willing to write content aimed at bringing brands positive media attention.
accurately tap into the power of social listening about your brand, your market, or your products.
Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.
CircleCount is a Google+ education resource. CircleCount lets you discover all of the GooglePlus circles in which you are included. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and analyze Twitter data.
Contax.io tracks your followers and friends on Twitter and provides detail that can help you choose when to follow back.
With Conversocial you will never miss another comment about your brand. Conversocial lets you manage the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.
Social Studio lets you build more meaningful relationships with customers by tapping into the power of social media across your marketing, sales organizations, and customer service..
Disqus is a free service that connects people online through blog comments and discussions. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat to quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post videos or photos.
Everytime is a collaboration app for creatives. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Icerocket is a social search engine which allows you to search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.
With GroupHigh you can promote your products, company, or clients using a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.
LiveFyre lets you collect and manage content from the social web.
Tailwind is a Pinterest marketing tool. It lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the entire Pinterest network.
ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your pins using built-in analytics reports.
TweetReach lets you measure the reach of your tweets for searches, keywords, and hashtags. TweetReach gives you the estimated potential of the tweets for any given query.
Keyhole is a real-time social media tracking tool that allows users to track URLs, #hashtags, and keywords on Twitter and Instagram. Users can view their analytics using easy to understand visual reports.
Riffle by CrowdRiff integrates with 16 Twitter platforms (Sparkcentral, SocialFlow, Twilert, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. You can earn money from every purchase made.
MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in the data and route the insights back to the enterprise instantly.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow lets you find an audience, measure, manage, optimize and maximize your social media presence.
Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.
Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.
SimplyMeasured lets you analyze and understand competitors, conversations, and the audiences that matter to you across every social channel.
SocialBakers delivers powerful social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the world. Users can cut through social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, fast, and simple social media monitoring of all social media and mainstream news, including Twitter, Facebook, Google Plus and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, teams can share content with their social networks, customers, and prospects.
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.
Followadder provides automated Instagram management software. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.
You can think of Twellow as being like the Yellow Pages for Twitter. You can search for Twitter followers in many relevant business categories or search your geographical area.
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other social service you use. Discover which of your posts, tweets, videos or photos get the most engagement in seconds.
Twitterfall lets users on Twitter view upcoming trends and patterns posted by users.
Wajam displays search results based on what your friends share above your normal search results.
Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly lets you share, track and analyze your links.
MyTopTweet shows your best performing tweets.
SocialMention is a real-time social media search and analysis platform.
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck is a powerful Twitter tool for real-time tracking, organizing, and social engagement.
We hope you have found this information useful. To learn more about the benefits of using the WP CMS platform to grow your business online, please see our related posts section below.
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)