WordPress & Social Media Tools – 2

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of monitoring tools that let you:

• Search, find, segment, filter and organize users according to demographic criteria, their interests, etc.
• Listen to online social conversations
• Identify key buying signals.

With this information, you can engage in meaningful conversations with a targeted audience and pitch them your message.

Let’s move on now to some of the actual tools you can use for monitoring social media activity. If you’ve been searching for cost-effective ways to increase sales using social media, then here are 30 social management tools for discovering and connecting with your customers.

WordPress And Social Media Monitoring

(Discover what people are saying about you, your business, or your competition on social media)

Wouldn’t it be great if there was a free, simple and easy way to access information about what is going on in your niche or industry that could save you a massive amount of time doing research? Well, there is, and it’s called …

Google Alerts

(You can monitor the web for new content with Google Alerts)

Google Alerts is one of the easiest and most useful online tools available for keeping up-to-date with news about all kinds of topics, staying informed about people and companies, and tracking what other people are saying about you and your business online. It’s also free.

Google Alerts is not only only a useful tool for helping you manage your reputation online, but also for automatically sourcing the latest news about people, brands, companies, or any other subject you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing bots crawl a new web site, press release, blog post, news update, a tweet, video, or any other content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on setting up Google alerts here: How To Set Up Google Alerts – A Step-By-Step Tutorial

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social profiles from a single dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More information: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule social content. Add updates to your Buffer account and Buffer will then post it for you.

You can schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.

More information: Buffer

Social Metrics Pro

(SocialMetricsPro)

SocialMetricsPro is a plugin that lets you track Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article on SocialMetricsPro here: SocialMetrics

Sociocaster

(Sociocaster – Social media management for entrepreneurial marketers)

Sociocaster is easy to use and works for any marketing campaign. You can easily schedule post messages, manage your social media networks, engage with audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful marketing and social features: professional image-sharing templates, popular Twitter topics discovery tool, built-in reply to Facebook comments, unlimited social media account management (agency license), and more.

For more information, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, reports and analytics, mobile apps, RSS feed integration, etc.

More information: SproutSocial

SocialReport

(SocialReport)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.

Go here for more information: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios, compare users, analyze their tweeting habits, track, sort and compare followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

Go here to learn more: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, understand who you are following, and more.

More information: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social media monitoring platform designed for small and medium sized businesses, content marketers, analysts, online marketers, and community managers. It allows you to monitor your brand mentions, schedule and launch social media posts, and measure sales and engagement, buzz, sentiment, etc. of posts from a single platform.

More information: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to see brand mentions across different social media properties.

How Sociable displays brand viability metrics and delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media, and what aspects of your social marketing campaigns can be improved.

More information: HowSociable.com

Mention

(Mention)

Mention is built on a simple idea of allowing anyone to know what’s being said about them online and on social media.

Mention’s algorithms take billions of data points into account, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you track posts made from your WP blog to your social accounts.

Visit the Hootsuite blog for a six-step tutorial on tracking your social media links with Google Analytics.

Facebook Insights

(Facebook)

Facebook not only lets you add share, follow, and like social media plugins and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you understand how your campaigns are performing on Facebook.

(Facebook.com – Insights)

The Facebook Page Insights dashboard can be accessed by all the page administrators and can help you with your business marketing efforts by allowing you to see when users are on Facebook.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about the demographics of your audience. You can then use this information to publish relevant posts when your ideal audience is on Facebook.

Go here for more details: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your followers, profile visits, tweet impressions, tweets, and tweets linking back to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

To learn more, go here: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics lets video publishers see how their channel is performing on YouTube.

You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, real time, watch-time, engagement, and revenue reports.

Go here to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest)

Pinterest Analytics lets you explore what Pins and boards people like most, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can get data about your audiences and learn what your customers want.

More information: Pinterest Analytics

Additional Social Media-Related Services And Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media-related worth knowing about. Keep in mind that web technologies continually evolve. If anything changes in the list below, please contact us.

Wunderlist

A task management tool with a social twist. It lets you create personal and professional to-do lists and share your lists with friends, family and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and receive quality answers.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology was acquired by ScribbleLive, a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smartphone and stream content to your blog.

BlogDash

BlogDash brings brands and bloggers together. Bloggers choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas featuring daily headlines aimed at inspiring direct action.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contaxio is a contact management tool for your social networks that tracks your friends and followers on Twitter and provides detail that can help you decide when to follow back.

Conversocial

With Conversocial you will never miss another comment about your brand. Conversocial lets you manage customer service flow and discussions on social media channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online via social collaboration.

Icerocket

Meltwater IceRocket is a social search engine which lets you search Facebook, Twitter, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh’s blog search makes it easy to build a list of bloggers based on content, location, topics, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a social media monitoring tool for Pinterest users. It lets you schedule pins, monitor analytics, analyze industry trends and measure performance and results.

ViralWoot

ViralWoot is a social media marketing platform that lets small and medium-sized business schedule, promote, manage and grow their accounts on Pinterest. Multiple accounts can be added to the tool and you can view the performance of your pins with built-in analytics reports.

TweetReach

TweetReach allows you to measure the reach of your tweets for hashtags, search queries, and your chosen keywords. TweetReach shows you the estimated potential of the tweets for your given query.

Keyhole

Keyhole is a real-time social media search tracking tool that lets users track URLs, keywords, and hashtags on Twitter and Instagram. Analytics are presented to users using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Twitter.com, TweetDeck, Spinklr, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

Find out how influential are you on Twitter.

Searchmetrics

Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting and reporting for companies that want potential customers to find them faster.

SimplyMeasured

SimplyMeasured lets you analyze and understand competitors, the audiences, and conversations that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of agencies and leading brands around the globe. Users can cut through social noise, find conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Discover influencers, find new and related topics, and gain valuable insights into the communities that matter most to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Twitter, Facebook, GooglePlus and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, teams can share content with their customers, prospects, and social networks.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides users with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts along with any other service you use. Discover which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall is a UK-based service that lets Twitter users access upcoming trends and patterns posted by users in the form of tweets.

Wajam

Wajam displays search results of what your friends are sharing online on top of your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page with the latest buzz on any topic.

Bitly

Bitly can help you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time analytics and monitoring for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

***

We hope that you have found this information useful. To learn more about using the WordPress web site management software to grow your business online, please see other articles and tutorials we have published on this site.

***