In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.
In this section, we examine a number of tracking tools, services and applications that let you:
- Search, find, segment, filter and organize users according to specific demographic criteria, their interests, etc.
- Listen in on online social conversations
- Identify key consumer buying signals.
This information will let you start a meaningful conversation with potential prospects online and pitch them information about your products or services.
Let’s move on now to some of the actual tools you can use to monitor social media content. If you are searching for cost-effective ways to improve your business results using social media, then here are 29 social management tools
for business owners and WordPress users.
WordPress And Social Media Tracking
(Discover what people are saying about you, your brand, and your competitors on social media)
Wouldn’t it be great if there was a free, easy and simple way to access information about what is happening in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …
(Google Alerts – free web monitoring service)
Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news about all kinds of topics, staying informed about people and companies, and monitoring what other people are saying about you and your business online. Google Alerts is also free.
Google Alerts is not only useful for managing your reputation online, but also for automatically receiving news about people, companies, and any other topic you are interested in.
With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots crawl a new web site, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple tutorial on how to create a Google alert here: A Quick & Easy Step-By-Step Tutorial On How To Set Up Google Alerts
Hootsuite is a social media management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a web browser extension and as a mobile app.
More info: Buffer
(SocialMetrics Social Plugin For WordPress)
Social Metrics is a WordPress plugin that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social search improvement system.
We have written a comprehensive article about SocialMetrics. Go here to learn more about this useful plugin: SocialMetrics
Sociocaster is easy to use and works for any marketing campaign. You can easily manage your social networks, engage your audiences, schedule post messages, and measure ROI from one easy to use dashboard.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: built-in image-sharing templates, the ability to spy on your competition, built-in bookmarklet, unlimited social account management (agency license), and more.
To learn more, visit this website: Sociocaster
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in Customer Relationship Management system, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
For more information, go here: SproutSocial
SocialReport is an all-in-one social media management solution that lets you track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.
More info: SocialReport
Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, breakdown your followers by social authority, tweet count, follower count, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..
More info: Followerwonk
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
More info: ManageFlitter
Beevolve is a social media monitoring platform designed for small and medium sized businesses, content marketers, community managers, analysts, and online marketers. It lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting engagement and sales, sentiment, buzz, and more for your posts from one easy-to-use platform.
Go here for more details: Beevolve
HowSociable is a simple social media measuring tool that allows you to monitor brand mentions across different social properties.
HowSociable displays brand viability metrics across 30+ social media sites. It gives you a “social magnitude” score. This social numerical view lets you know how well you are doing on social media.
For more information, go here: HowSociable
Mention provides social media monitoring for all types of businesses, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them online and on social media.
Mention uses algorithms that take billions of data points into account, so when someone mentions your brand online, you have access to real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
For more details, go here: Mention
With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can also help track links posted from your WP website to your social campaigns.
Visit the Hootsuite blog to read a 6-step tutorial on tracking social media links with Google Analytics.
Facebook not only lets you add social plugins to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. This lets you understand how your site is performing on Facebook.
(Facebook.com – Insights)
Facebook Page Insights can help you better understand page performance. This can help you improve your business marketing efforts.
You can use Facebook’s Page Insights to learn about your posts — which are attracting the most comments, likes, and shares and to learn about about your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.
Visit this website to learn more: Facebook Insights
Twitter Analytics let you see how your tweets are performing and gives you a monthly break down of your followers, tweet impressions, profile visits, top tweets, and top tweets linking back to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.
(Twitter.com – Tweet activity)
More information: Twitter Analytics
YouTube Analytics provides analytic reports to publishers.
You can monitor the performance of your YouTube channel and videos with up-to-date metrics and reports like the overview, realtime, earnings, engagement, and watch-time reports.
More info: YouTube Analytics
Pinterest Analytics lets you see what Pins and boards people like most, and what they save from your website. With Pin insights, you can get data about your audience so you can learn what they want more of.
Go here for more info: Pinterest Analytics
Other Social Media Tools
Many new tools and technologies are being launched each year to help businesses take advantage of social media.
The list below contains a number of other social media-related applications. Keep in mind that new web technologies change. If any of the tools below change, please contact us.
Wunderlist is a task management tool with a social twist. It lets you create professional and personal task lists and share your lists with family, colleagues and friends.
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and receive quality answers.
Appinions is a content marketing and live publishing SaaS platform that lets you plan, create and distribute content online. Appinions’ deep data science patent protected technology enables customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics application that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, publish and schedule updates, follow conversations, and deliver presentation-ready reports.
Broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream content to your blog.
BlogDash connects and brings brands and bloggers together. Bloggers can choose the kinds of opportunities they would like to be contacted about.
BrandWatch allows you to listen to conversations about your brand, your products or your market with pinpoint accuracy.
Buzzflash is an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.
CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add your Google+ profile and it will start tracking your circles.
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contaxio allows you to track your friends and followers on Twitter and other social networks and manage relevant, real-time relationship data.
Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels like Twitter, Facebook, Instagram and YouTube.
Social Studio helps you build more meaningful relationships with customers by tapping into the power of social media across your customer service, marketing, and sales organizations..
Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.
Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos and photos.
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, publicly or privately, easy to discuss about and easy to find.
Meltwater IceRocket is a social media search engine which allows you to search Facebook, the blogosphere, Twitter, or all at once for any keywords you like.
With GroupHigh you can promote your clients, company, or products using a blogger outreach tool that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Instagram, Facebook, and Twitter content from fans into an interactive display.
Tailwind is a Pinterest management, marketing, and analytics tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results across the Pinterest network.
ViralWoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.
TweetReach lets you measure the reach of your tweets for hashtags, searches, and keywords. TweetReach gives you insights about Twitter and snapshot reports.
Keyhole is a real-time social media search monitoring service that allows you to track hashtags, URLs, and keywords on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.
Riffle integrates with every Twitter platform (Sparkcentral, Spredfast, Lithium, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii links online merchants, consumers, and bloggers by tagging images on the web. You can earn money from every purchase made.
MutualMind provides a complete social data platform for conducting social business One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow makes it easy to discover, manage, and protect your Twitter social circle.
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured lets you analyze and understand competitors, the audiences, and conversations that matter to you across all social channels.
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the globe. Users can cut through social noise, find the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.
Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying on any topic both historically and in real-time across all social networks. Find new and related topics, discover influencers, and get insights into the communities that matter to you.
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through many channels across the Enterprise.
Trackur provides affordable, simple, and fast social media monitoring of all social media and mainstream news, including Facebook, Google Plus, Twitter and many more.
Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, customers, and prospects.
Tweepi provides different ways of searching for users that could be interested in your brand. Once you find your targeted group of users, you can easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile and email notifications, and if they are interested, they can check your profile and follow you back.
Followadder provides you with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow is like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for followers on Twitter.
TwentyFeet provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other social service you use. Discover which of your tweets, posts, videos or photos get the most engagement in seconds.
Twitterfall is based in the UK and lets users on Twitter access upcoming trends and patterns posted by users in the form of tweets.
Wajam gives you search results based on what your friends share on top of your normal search results.
Addictomatic lets you instantly create a page that displays the latest buzz on any topic.
Bitly lets you share, track and analyze your links.
MyTopTweet is a simple social monitoring tool that displays your top 10 performing tweets.
SocialMention is a real-time social search engine and analysis platform.
Twazzup provides real-time analytics and monitoring for Twitter.
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
We hope you have found this information useful. To learn more about the benefits of using the WP CMS software to grow your business online, please see other articles and tutorials we have published on this site.
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum