WordPress & Social Media Tools – 2

In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, segment, filter and organize users according to specific demographic criteria, their interests and behavior, etc.
• Monitor online social conversations
• Identify consumer buying signals.

This information will allow you to start a meaningful conversation with a targeted audience and pitch them information about your products or services.

Let’s move on now to some of the actual technologies you can use to monitor social media activity. If you are looking for ways to increase sales using social media, then here are 30 great social media management tools
for businesses and WordPress users.

WordPress And Social Media – Useful Social Monitoring Tools

(Discover what consumers are saying about you, your brand, or your competition on social media)

Wouldn’t it be great if there was a simple and easy way to access information about what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news about all kinds of topics, staying informed about people and companies, and tracking what other people post about you and your business online.

Google Alerts is not only useful for managing your reputation online, but also for automatically gathering the latest news about people, companies, or any topic you need to know about.

With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web site, blog post, news update, press release, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

If you want to learn how to set up alerts with Google, see this tutorial: How To Set Up Google Alerts

Hootsuite

(Hootsuite.com)

Hootsuite is a social media management platform that lets you manage all of your social media activities from a single dashboard.

Hootsuite provides solutions for social media management, social marketing, social selling, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to a large number of social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer)

Buffer lets you schedule your social content. Add updates to your Buffer queue and it will be posted for you at spaced intervals.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a browser extension.

Go here for more information: Buffer

Social Metrics

(SocialMetricsPro WordPress Social Analytics Plugin)

SocialMetricsPro is a plugin for WordPress that monitors social activity across leading social networks like Google+, Twitter, Facebook, LinkedIn, Digg, Pinterest, and StumbleUpon.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click auto-update functionality, and a simple social SEO improvement system.

We have written a comprehensive article about SocialMetrics. To learn more about this useful tool go here: SocialMetricsPro

Sociocaster

(Sociocaster – Social media management for online marketers)

Posting to your Facebook, Twitter, Linkedin, and WordPress accounts is time-consuming. To get all these tasks done you usually need to use different tools, web apps, and plugins. Sociocaster lets you do it all from one dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful social and marketing features: a powerful visual designer, popular Twitter topics discovery tool, bulk content importing & scheduling, agency license to manage unlimited social media accounts, and much more.

More info: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool aimed at small to large businesses as well as the enterprise sector.

SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here for more information: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting solution that lets you track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data on a simple and intuitive dashboard. You can quickly and easily organize your data by business or customers, and track competitor profiles in addition to your own.

Go here to learn more: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter on any profile data: bio, location, name, who they follow, etc., compare followers of other users to find overlaps and new audiences, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

Go here for more details: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort followers and following lists by a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.

Go here to learn more: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve is a social monitoring tool for SMBs, analysts, community managers, content marketers, and online marketers. It lets you track your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, buzz, sentiment, and more of all posts.

To learn more, visit this website: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple tool that allows you to monitor brand mentions on the social web.

HowSociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on those social media sites.

More information: HowSociable

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have access to real time, intelligent and actionable data that can help you with your business goals. Mention offers apps for mobile devices and desktop users.

Go here to learn more: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can help you track posts made to your social media campaigns.

Visit the Hootsuite blog for a six-step tutorial on how to track social media links with Google Analytics.

Facebook Insights

(Facebook Insights)

Facebook not only lets you add social buttons to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights. Facebook Insights lets you analyze how your campaigns are performing on Facebook’s platform.

(Facebook.com – Insights)

The Facebook Insights dashboard allows you to analyze metrics like engagement, post reach, page likes, etc. to help you improve your marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most comments, likes, and shares and to learn about your audience demographics. You can then use this data to create more of the types of posts that your audience is hungry for.

To learn more, visit this site: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and gives you a breakdown of your top tweets, tweet impressions, profile views, followers, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter – Tweet activity)

Go here for more info: Twitter Analytics

YouTube Analytics

(YouTube.com)

YouTube Analytics provides analytics to publishers.

You can track views, sources of traffic, demographics, video viewing duration, revenue from playbacks, and more.

For more information, go here: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore what people like from your profile, and what they save from your website. You can get data about your audiences so you can learn what they want more of.

For more information, go here: Pinterest Analytics

Other Social Media Services And Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools and services. Keep in mind that web technologies continually evolve. If anything changes in the list below, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create personal and professional task lists and share your lists with colleagues, friends and family.

SDL/Alterian

SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ technology allows customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can access metrics and KPI, schedule and publish updates, follow conversations, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your blog or favorite social network and interact with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.

CircleCount

CircleCount is a Google Plus education resource. CircleCount lets you discover all of the GooglePlus circles following your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contax.io lets you track your followers and friends on Twitter and other social networks.

Conversocial

Never miss another comment related to your brand. Conversocial lets you manage customer service flow and social media discussions on channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio lets you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos or videos.

Everytime

Everytime is a creative social media tool. If you work with videos, sounds, or images, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily shared, discussed, and found online with social collaboration.

Icerocket

Icerocket is a social media search engine which lets you search Twitter, the blogosphere, Facebook, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website and mobile app that helps you analyze user’s social media influence via the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, marketing, and analytics tool. Tailwind lets you schedule pins, monitor Pinterest analytics, analyze industry trends and measure results across the Pinterest network.

Viralwoot

Viralwoot helps you gain Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a bookmarklet, create pin alerts, track your Pinterest performance, connect with influencers, and more.

TweetReach

TweetReach lets you measure how well your tweets, search queries, keywords, and hashtags are performing on Twitter. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole is a real-time social media tracking application that allows you to track URLs, keywords, and hashtags on Twitter and Instagram. Users can monitor their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Hootsuite, Attensity, Zendesk, etc) and provides you with Twitter analytics, engagement, interest, and real-time social monitoring tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii links bloggers, online merchants, and consumers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform for conducting social business One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to help you grow and manage your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand audiences, conversations, and competitors that matter to you across every social channel.

SocialBakers

SocialBakers delivers powerful social media analytics that let you see how your social performance stacks against the competition and wider industry benchmarks. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social channels. Find new and related topics, discover influencers, and get insights into the communities that matter most to you.

ThisMoment

ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through many channels across the Enterprise.

Trackur

Trackur provides simple, fast, and affordable social media monitoring and social analytics insights including trends, keyword discovery, automated sentiment analysis & influence scoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides different ways to search for users that could have an interest in your brand. After finding your targeted group of users, you can easily interact with them by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter then notifies those users via mobile notifications and email, and interested users may check your profile and follow you back.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for followers on Twitter.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Twitter, Facebook, YouTube and Instagram accounts and any other social service you use. You can quickly learn which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall allows Twitter users to access upcoming trends and patterns posted by users.

Wajam

Wajam displays search results based on what your friends share above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly can help you optimize content, analyze social media engagement, and measure exactly how you’re spending your budget.

MyTopTweet

MyTopTweet displays your top 10 performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.

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