Savvy marketers understand that building a mailing list is one of the most profitable activities you can engage in to build a business online.
This is because a list gives you traffic on demand and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of visitors to your website will leave and never return. That’s a lot of money and opportunities that you’re probably missing out on. Also, marketing tests show that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to interact repeatedly with visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your site, so you can continue communicating after they leave your website.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many ways and effective strategies to build a subscriber list, but until very recently, it was very hard to find one solution that integrates all types of proven list-building methods available to capture email addresses on a website.
Thrive Leads – List-Building Plugin For WP Sites
Plugin Description
The Thrive Leads mailing list builder for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a subscriber list, and almost all of these methods and strategies require using subscription forms.
What makes Thrive Leads different from all other list-building software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
More info:
Benefits Of Using Thrive Leads
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress mail list-building plugin eliminates the need to install multiple plugins on your website. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In No Time
Thrive Leads is very easy to install. Just upload the plugin file to your Plugins folder via your WordPress dashboard and activate.
Very Simple To Use
The Thrive Leads plugin makes it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to answer any questions you have.
Every Kind Of Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business will ever need.
For example, you can use the plugin to add unblockable “pop-up” lightboxes …
Add forms that slide in from the edge of your web page …
You can use Thrive Leads to add in-line forms anywhere within your content, or the middle of your blog posts …
Insert an opt-in form into any widget area of your website …
You can add two-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers a number of great features to web site owners. Here are just some:
Quick And Easy To Install
Be up and running in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, plus a support team.
This list-building tool not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your own WordPress dashboard.
Integrated List Building Strategies To Maximise Your Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design And Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Powerful A/B Testing
A/B testing is the quickest way to optimize your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
Test Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the non-converting variations, and keep showing only the ones that are converting well after sufficient data has been gathered.
You simply begin testing and the plugin takes care of the rest, automatically picking the ones that perform best and hiding the losing variations over time.
Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 30 seconds
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 30% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.
Test Opt-In Form Types
The plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs a ribbon form and see which kind of form creates better results for your business.
Test Completely Different Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can assign different forms to different list-building campaigns to help you decide which campaign offers yield the best conversion results.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond any other list-building tools.
Testimonials
Here are just some testimonials and comments that users have written about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to help users sort out any issues they might experience.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, thirty day, 100% money-back guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on 1 single domain. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – The Unlimited Sites edition lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This license lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing details of the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is being retailed for the prices shown above. This may not be the actual pricing charged by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Information
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your site.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is to continually run A/B tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and insert pop-up forms into their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – List Builder For Faster WP Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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