Savvy marketers understand the power of mailing lists.
This is because a mailing list of targeted customers gives you immediate traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money and opportunities you’re missing out on. In addition to this, research shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s of the utmost importance, therefore, to get repeat interactions with visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ details while they’re visiting your website or blog, so you can continue communicating after they have left your site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most powerful and constant source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and effective strategies to build a targeted list of subscribers, but until very recently, it was very hard to find one easy-to-use solution that gives users access to all of the most effective methods available to capture email addresses on your website.
Thrive Leads – Mailing List-Building Plugin For WordPress Users
Plugin Description
Thrive Leads mailing list-building plugin for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an opt-in list, and almost all of these methods and strategies involve the use of lead capture forms.
What makes Thrive Leads different from all other list-building solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
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Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s WordPress
The Thrive Leads mailing list-building plugin for WP eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Easy Installation
Thrive Leads installs like any WP plugin. Just upload the plugin file to your Plugins folder via your dashboard and activate.
Very Simple To Use
With Thrive Leads, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to answer any questions you have.
Every Type Of Opt-In Form You Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business will ever need.
For example, you can use Thrive Leads to add “pop-up” forms …
Insert slide-in forms …
You can use the plugin to place opt-in forms anywhere inside your content, or the bottom of your posts and pages using a simple shortcode …
Insert a subscription form into the sidebar widget section …
You can insert two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many features to web site owners. Here are just some:
Fast And Simple To Install And Configure
Be up and running in no time. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, and a dedicated support team.
This software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from within your own WP dashboard.
Built-In List Building Strategies To Boost Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
Thrive Leads comes with dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Powerful Split Testing
Split testing is the fastest way to boost your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
Test Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting campaigns after sufficient data has been gathered.
You simply start testing and the plugin takes care of everything else, automatically picking the ones that perform best and hiding the losers over time.
Split-Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 2 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further optimize your conversion rate.
Split-Test Different Opt-In Form Types
The plugin also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form to see which type of form performs better for your business.
Split-Test Entirely Different Offers
The Thrive Leads plugin even lets you split-test completely different offers.
For example, you can connect different forms to different list-building campaigns to help you decide which offer yields the best conversion rates.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on all Pages), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Gain Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With All Major Autoresponders And Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that go far beyond any other list-building software.
Testimonials From Users
Here are some of the testimonials plugin users have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Product Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site option allows you to install & activate the plugin on a single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites edition lets you install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was published. This may not be the actual price charged by the product author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Useful Tips
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your site.
For a demo video showing how the plugin works, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to improve your results is to continually run A/B tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and the tools to improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mail List-Building Plugin For Hyper Targeted WP Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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