Experienced marketers understand the power of mailing lists.
This is because a mailing list gives you instant traffic and access to repeat customers.
Research shows that, on average, 50%-80% of visitors to a site generally leave and never return. That’s a lot of money you’re leaving on the table. Research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to look for a way that will help you get repeat interactions with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ details while they’re visiting your website or blog, so you can keep in touch after they have exited your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
There are many different ways and effective strategies to build a list, but until recently, it was very hard to find an easy-to-use solution that takes advantage of almost, if not all types of proven list-building methods available to capture visitors’ email addresses on a website.
Thrive Leads – List-Building Plugin For WP
Plugin Description
Thrive Leads mailing builder for WP lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies require using opt-in forms.
One of the key differences between Thrive Leads and other lead capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing list builder eliminates the need to have multiple plugins installed. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like every WordPress plugin. Just upload it to your Plugin folder via your admin account and activate.
Really Simple To Use
Thrive Leads has made it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to provide you with any assistance you need.
Every Type Of Form You Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you will ever need.
For example, you can use the plugin to display eye-catching “pop-up” subscriber forms …
Add slide-in forms …
You can use Thrive Leads to insert great-looking in-line forms anywhere within your content, or the bottom of your posts using a simple short code …
Insert an opt-in form into your sidebar section …
You can insert two-step opt-in links that open a lightbox when a content link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many features to WP users. Here are just some:
Quick And Easy To Install
Be up and running in very little time. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, plus a responsive support team.
This tool not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your own WordPress dashboard.
Built-In List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The plugin provides dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
A/B Testing Engine
A/B testing is the quickest way to optimize your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Test Different Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and keep showing only the campaigns that are converting well after enough data has been collected.
You simply start testing and the plugin takes care of everything else, automatically picking the best performers and hiding the losers over time.
Test Multiple Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 10 seconds
- Scroll-depth triggers where a message appears only after your site visitors scroll down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if forms should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Split-Test Multiple Form Types
The Thrive Leads plugin also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form and see which kind of form creates better results for your business.
Split-Test Completely Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different auto-responder lists to help you decide which offers deliver the best conversion results.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Solutions
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond any other list-building tools.
Feedback From Users
Here are some of the testimonials and comments that plugin customers have written about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
***
”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Product Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to answer any questions users have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, thirty day, complete refund guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site License – The Single Site edition allows you to install & activate the plugin on a single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites license allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – This edition allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this article was written. This may or may not be the actual pricing charged by the product seller when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Useful Tips
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your website.
For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is to continually run tests and find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WordPress List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
***