Savvy marketers know that building a mailing list is one of the most profitable activities you can engage in to grow a business online.
This is because a a list of email subscribers gives you traffic on call and access to repeat sales.
Research shows that, on average, 50%-80% of all web visitors generally leave and never return. That’s a lot of money you’re most certainly leaving behind. Marketing research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s of the utmost importance, therefore, to look for ways that will help you interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can build a relationship with them after they leave your site.
Building a list is absolutely essential for building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and different strategies to build a list, but until now, it was very difficult to find one easy-to-use solution that integrates almost, if not all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – Mailing Builder For Conversion-Focused WordPress Users
Plugin Description
Thrive Leads mail list-building plugin for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies require using subscription forms.
What makes Thrive Leads different from all other lead capturing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
Go here to learn more about the plugin:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads WP list builder eliminates the need to install multiple plugins on your WP website. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Easy And Fast To Install
Thrive Leads is very easy to install. Just upload the plugin file to your Plugin folder via your WordPress administrator area and activate.
Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help you sort out any problems you have.
Every Kind Of Opt-In Form You Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business needs.
For example, you can use it to display “pop-up” lightboxes …
Add opt-in forms that slide in from the corner of your screen …
You can use Thrive Leads to insert in-line opt-in forms anywhere inside your content, or the middle of your posts and pages using a simple short code …
Insert a form into the sidebar widget menu …
You can add two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides a number of features to WP users. Here are just some of these:
Quick And Simple To Install
Ready to go to work in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, and a responsive support team.
This software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your WP dashboard.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use tool:
Design & Deploy
The Thrive Leads plugin provides an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Split Testing Engine
Split testing is the quickest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
Test Different Designs And Content
The plugin lets you test different form designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the losing variations, and keep showing only the highest converting campaigns after sufficient data has been gathered.
You just start your test and the plugin will handle the rest, automatically helping you increase your conversion rates over time.
Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.
Split-Test Opt-In Form Types
The Thrive Leads plugin also lets you perform split-tests against different opt-in form types. For example, you can test a sidebar widget form vs a slide-in form to see which form type creates better results for your business.
Test Different Offers
Thrive Leads even lets you A/B test entirely different offers.
For example, you can connect different forms to different follow-up sequences to help you determine which campaign offers deliver the best conversion results.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily clone any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on the Front Page only), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Seamless Integration With All Major Autoresponders & Popular Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend far beyond what most other list-building software provide.
Testimonials From Plugin Customers
Here are some of the testimonials that plugin customers have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to provide you with any assistance you need.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Plugin Cost
The plugin is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on one single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This license lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing details of the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin retails for the pricing shown above. This may not be the actual pricing set by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is by continually running tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – List Builder For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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