Successful marketers understand the power of mailing lists.
This is because a a list of email subscribers gives you instant traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money you’re probably leaving on the table. Also, research shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ contact details while they’re still on your website or blog, so you can continue to communicate after they have left your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many different ways and strategies to build a subscriber list, but until now, it was very hard to find a cost-effective and simple solution that takes advantage of just about all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress List Builder
Plugin Description
Thrive Leads WP list builder lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies involve using lead capture forms.
What makes Thrive Leads different from other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies already built-in.
Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build their mailing list faster.
Go here to learn more:
Plugin Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress list builder eliminates the need to install multiple plugins on your WordPress website. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Ready To Use In Very Little Time
Thrive Leads installs just like any WordPress plugin. Just upload the plugin file to your Plugins folder via your administrator account and activate.
Simple To Use
Thrive Leads makes it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to provide you with assistance.
Every Kind Of Opt-In Form You Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of form your business needs.
For example, you can use the Thrive Leads plugin to display “pop-up” subscriber forms …
Display forms that slide in from the edge of your screen …
You can use the Thrive Leads plugin to place forms anywhere inside your content, or the top of your blog posts using a simple shortcode …
Insert an opt-in form into your sidebar navigation menu …
You can add 2-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers a number of great features to site owners. Here are just a few:
Fast And Simple To Install And Use
Be up and running in very little time. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a dedicated support team.
This list-building software not only integrates every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns without ever leaving your WordPress dashboard.
Integrated List Building Strategies To Maximize Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing
Split testing is the fastest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
Test Multiple Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and keep showing only the highest converting tests after enough data has been collected.
You simply begin your test and the plugin will handle the rest, automatically picking the campaigns that are performing the best and hiding the losers over time.
A/B Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
A/B Test Form Types
The Thrive Leads plugin also lets you test different form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form and see which form type creates better results for your business.
A/B Test Offers
The plugin even lets you see how different offers perform against one another.
For example, you can connect different forms to different list-building campaigns to help you decide which offer delivers the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders & Email Marketing Systems
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend far beyond what other list-building tools provide.
User Feedback
Below are a few of the testimonials that customers have submitted regarding Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to provide you with any assistance you need.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Plugin Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on a single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – The Unlimited Sites license lets you install & activate the plugin on all domains that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This edition lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The price of the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is selling for the pricing shown above. This may or may not be the actual price charged by the software developer when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your entire site.
For ”how-to” videos of the plugin, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by running A/B tests and find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are shown to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add popups to their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WP Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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