Savvy marketers understand the power of mailing lists.
This is because a mailing list of targeted customers gives you traffic on tap and access to repeat sales.
Research shows that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money you’re probably leaving on the table. Marketing research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s so important, therefore, to explore methods that will help you interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get your visitors’ contact details while they’re visiting your site, so you can continue communicating after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many different ways and strategies to build a targeted list of subscribers, but until recently, it was very difficult to find one affordable and easy-to-use solution that incorporates almost all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WP Mailing Builder
Plugin Description
Thrive Leads WP list-building plugin lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a subscriber list, and almost all of these methods and strategies involve using subscription forms.
One of the key differences between Thrive Leads and other email-capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads WP mailing list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A WordPress Plugin
The Thrive Leads WP mailing builder eliminates the need to have multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In No Time
Thrive Leads is really easy to install. Just upload the plugin file to your Plugins folder via your WP dashboard and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a responsive support team that is available to help you and answer any questions you have.
Every Type Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of form your business will ever need.
For example, you can use it to build unblockable “pop-up” lightboxes …
Insert slide-in forms …
You can use it to add in-line forms anywhere within your content, or the middle of your blog posts …
Insert a subscription form into your sidebar area …
You can insert 2-step opt-in links that open a lightbox when visitors click on a link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers many unique features to WordPress users. Here are just some:
Fast And Simple To Install
Ready to go to work in no time. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, and a support team.
This tool not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies via your dashboard.
All-In-One List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use plugin:
Design & Deploy
Thrive Leads comes with dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful A/B Testing Engine
A/B testing is the quickest way to improve your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
Split-Test Multiple Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and continue displaying only the highest converting campaigns after sufficient data has been gathered.
You simply begin your test and the plugin will handle everything else, automatically helping you increase conversion rates over time.
A/B Test Multiple Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 35 seconds
- Scroll-depth triggers where a message appears once the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
Split-Test Different Opt-In Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which form type performs better for your business.
Test Entirely Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different autoresponder campaigns to help you decide which offer delivers the best conversion rates for your business.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Gain Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Seamless Integration With All Major Autoresponders And Popular Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend far beyond what most other list-building tools provide.
User Feedback
Below are a couple of the testimonials and comments customers have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to help you and answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, complete refund guarantee.
Plugin Price
The Thrive Leads plugin is available in the following editions:
- Single Site License – The Single Site option lets you install & activate the plugin on a single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites license allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency license lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The price of the Thrive Leads product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin sells for the amounts shown above. This may not be the actual price set by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details:
Additional Info
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your site.
For a demo video showing how the software works, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running split-tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert popups into their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – Mail List-Building Plugin For Conversion-Focused WP Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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