Successful marketers know that building a mailing list is one of the best ways to grow a business online.
This is because a a list of email subscribers gives you instant traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money and opportunities you’re missing out on. Research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ details while they’re still on your site, so you can continue to communicate with them after they have left your site.
Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many different ways and effective strategies to build a list of email subscribers, but until recently, it was very difficult to find a cost-effective and simple solution that takes advantage of almost all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For Conversion-Focused WP Sites
Plugin Description
Thrive Leads list builder for WP lets you build a list of subscribers fast using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on tap, working directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a list, and almost all of these methods and strategies use lead capture forms.
What makes Thrive Leads different from all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WP mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build their mailing list faster.
Learn more here:
Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s WordPress
The Thrive Leads WordPress mail list-building plugin eliminates the need to have multiple plugins installed on your website. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In No Time
Thrive Leads installs like every other WP plugin. Simply upload the plugin file to your Plugins folder via your dashboard and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help you out.
Every Type Of Form Your Business Needs
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of form your business needs.
For example, you can use it to add “pop-up” subscriber forms …
Insert forms that slide in from the edge of your screen …
You can use Thrive Leads to insert in-line forms anywhere inside your content, or the middle of your posts …
Insert a form into any widget area of your website …
You can add two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers many features to WordPress users. Here are just a few:
Quick And Simple To Install And Configure
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, plus a support team.
This list-building tool not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your own WordPress admin account.
Integrated List Building Strategies For Maximum Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The plugin comes with an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Split Testing
Split testing is the fastest way to optimize your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
Split-Test Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only those that convert well after sufficient data has been collected.
You just start your test and the plugin will handle everything else, automatically helping you increase your conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 5 minutes
- Scroll-depth triggers where a message will appear once your visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
A/B Test Multiple Opt-In Form Types
The plugin also lets you perform A/B tests against different form types. For example, you can test a lightbox pop-up vs a slide-in form and see which form type performs better for your business.
Split-Test Offers
Thrive Leads even lets you perform tests against completely different offers.
For example, you can assign different forms to different follow-up sequences to help you determine which offer yields the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at precisely the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond any other list-building software.
Feedback From Plugin Customers
Below are just a few of the testimonials and feedback that users have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on one single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This edition allows you to install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – This edition lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing details of Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the pricing shown above. This may not be the actual price set by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Useful Tips
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your site.
For demo videos showing how the software works, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is to run tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add pop-up forms to their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – WP Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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