Successful marketers know the power of mailing lists.
This is because a list gives you on-demand traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of everyone who visits a website who leave will never return. That’s a lot of money you’re leaving behind. Testing also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s of the utmost importance, therefore, to try and get repeat interactions with visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ email address while they’re still on your site, so you can build a relationship after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most powerful and constant online source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and relationship-building.
There are many different ways and effective strategies to build a subscriber list, but until recently, it was very hard to find one affordable and easy-to-use solution that takes advantage of most of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WordPress List-Building Plugin
Plugin Description
Thrive Leads list builder for WordPress could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies involve the use of lead capture forms.
What makes Thrive Leads different from other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
To learn more about this plugin go here:
Plugin Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s A Plugin For WordPress Users
Thrive Leads WordPress list-building plugin eliminates the need to install multiple plugins on your site. This not only reduces possible plugin conflicts, but also keeps your site’s loading speed down.
Installation Is Easy & Simple
Thrive Leads is very easy to install. Simply upload the plugin file to your Plugin folder via your dashboard and activate.
Simple To Use
Thrive Leads makes it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to help you out.
Every Type Of Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form your business will ever need.
For example, you can use the plugin to build “pop-up” lightboxes …
Add slide-in forms …
You can use the Thrive Leads plugin to add your forms anywhere within your content, or the bottom of your blog posts …
Insert a subscription form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a link inside your content …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many unique features to web site owners. Here are just some of these:
Fast And Easy To Install
Be up and running in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, and a responsive support team.
This tool not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your own WP administrator section.
All-In-1 List Building Strategies To Maximise Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design And Deploy
The plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
A/B Testing
A/B testing is the quickest way to double or triple your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Form Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and keep displaying only the highest converting campaigns after enough data has been collected.
You simply start your test and the plugin will handle the rest, automatically picking the best performers and hiding the losing variations over time.
A/B Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message appears once the visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
Test Multiple Form Types
The plugin also lets you test different opt-in form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form to see which type of form performs better for your business.
Test Offers
The plugin even lets you test completely different offers.
For example, you can connect different forms to different list-building campaigns to help you decide which offers deliver the best conversion results.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can also easily duplicate any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular web browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders And Popular Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services with different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that go well beyond what most other list-building tools provide.
User Feedback
Here are a few of the testimonials plugin customers have provided for Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help you out.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on one single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – This license lets you install & activate the plugin on unlimited websites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This license lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The price of Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this review was written. This may not be the actual pricing charged by the product author when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.
For demo videos showing how the plugin works, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to improve your results is to continually run split-tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – List-Building Plugin For Faster WordPress Mailing List Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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