Experienced marketers know the power of mailing lists.
This is because a mailing list gives you traffic on demand and access to repeat customers.
Marketing studies show that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money and opportunities that you’re missing out on. Research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to get repeat interactions with visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their details while they’re still on your website, so you can build a relationship with them after they exit your website.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most powerful and constant online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many different ways and strategies to build a list, but until recently, it was very hard to find a cost-effective and simple solution that incorporates all of the most effective methods available to capture email addresses on a website.
Thrive Leads – Mail List-Building Plugin For WP Users
Plugin Description
The Thrive Leads mailing builder for WordPress lets you build a list of subscribers quickly using a number of different opt-in forms, test different offers, boost your conversions, and get traffic on call, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
Learn more here:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:
It’s WordPress
The Thrive Leads list-building plugin for WP eliminates the need to install multiple plugins on your site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Quick Installation
Thrive Leads installs like any plugin. Simply upload a zip file containing the plugin to your Plugins folder via your WordPress admin user area and activate.
Very Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to help you sort out any issues you have.
Every Kind Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you need.
For example, you can use Thrive Leads to build unblockable “pop-up” opt-in forms …
Add forms that slide in from the corner of your page …
You can use the Thrive Leads plugin to place your forms anywhere inside your content, or the bottom of your blog posts …
Insert an opt-in form into your sidebar navigation area …
You can add two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many features to web site owners. Here are just a few:
Fast And Simple To Install And Use
Ready to use in very little time. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, and a support team.
This software not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies via your own WordPress dashboard.
Integrated List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Powerful Split Testing
A/B testing is the quickest way to improve your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
Split-Test Form Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the losing variations, and continue displaying only the highest converting tests after sufficient data has been collected.
You simply start your test and the plugin handles the rest, automatically picking the winners and hiding the losers over time.
Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 3 minutes
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further optimize your conversion rate.
Split-Test Opt-In Form Types
Thrive Leads also lets you test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form and see which form type performs better for your business.
A/B Test Offers
The Thrive Leads plugin even lets you perform A/B tests on completely different offers.
For example, you can assign different forms to different follow-up sequences to help you determine which results in the best conversion rates for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services with different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go well beyond any other list-building tools.
Feedback From Users
Below are a couple of the testimonials that plugin users have written about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
***
“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars as well as a support team that is available to answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software upgrades with their purchase, backed by a no-risk, 30 day, 100% money-back guarantee.
Plugin Cost
The Thrive Leads plugin is available in the following editions:
- Single Site License – This license lets you install & activate the plugin on a single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This edition lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – This edition lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing for the Thrive Leads product can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current when this review was written. This may or may not be the actual price charged by the software author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Useful Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your website.
For demo videos of the plugin in action, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is to continually run A/B tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – Mailing Builder For Faster WordPress Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
***