Successful marketers know that building a mailing list is one of the best things you can do for your business online.
This is because a list gives you on-demand traffic and access to repeat buyers.
Research shows that, on average, 50%-80% of everyone who visits your site generally leave and never return. That’s a lot of money you’re leaving behind. Testing also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s so important, therefore, to try and interact repeatedly with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their contact details while they’re still on your website or blog, so you can keep in touch after they leave your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and effective strategies to build an opt-in list, but until very recently, it was very hard to find a solution that takes advantage of almost, if not all of the most effective methods available to capture email addresses on a website.
Thrive Leads – WordPress List Builder
Plugin Description
The Thrive Leads mailing list builder for WordPress lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build an opt-in list, and almost all of these methods and strategies involve using lead capture forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
Go here to learn more:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your website:
It’s A WordPress Plugin
Thrive Leads WordPress mailing list-building plugin eliminates the need to have multiple plugins installed. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Very Little Time
Thrive Leads installs like every plugin. Just upload it to your Plugin folder via your admin user area and activate.
Really Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you and answer any questions you have.
Every Kind Of Form You Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.
For example, you can use it to add “pop-up” lightboxes …
Add forms that slide in from the edge of your web page …
You can use Thrive Leads to add forms anywhere inside your content, or the bottom of your posts …
Insert an opt-in form into the sidebar widget section …
You can add 2-step opt-in links that open a lightbox form when visitors click on a link inside your content …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many features to web site owners. Here are just a few:
Fast And Easy To Install
Ready to start using in very little time. As already mentioned, the plugin developer provides extensive training content and tutorials, case studies, webinars, and a support team.
This tool not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns without ever leaving your own dashboard.
Integrated List Building Strategies To Maximise Your Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use software:
Design & Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing
A/B testing is the fastest way to boost your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Test Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the ones that convert well after enough data has been collected.
You just start testing and the plugin will handle everything else, automatically increasing your conversion rates over time.
A/B Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
Split-Test Opt-In Form Types
Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form and see which kind of form creates better results for your business.
Test Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different email campaigns to help you decide which offer delivers the best conversion rates.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily clone any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on the Front Page only), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin has also been tested for compatibility will all major web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Solutions
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond any other list-building tools.
User Testimonials
Here are some of the testimonials that users have submitted regarding Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help you out.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, thirty day, full refund guarantee.
Product Pricing
The plugin is available in the following editions:
- Single Site – This edition lets you install & activate the plugin on a single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites option lets you install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software is selling for the prices shown above. This may not be the actual pricing set by the product developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Plugin Information
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your entire website.
For ”how-to” videos showing plugin usage, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to continually run split-tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – WordPress List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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