Successful marketers know that building a mailing list is one of the best ways to grow your business online.
This is because a mailing list of responsive customers gives you on-demand traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of visitors to your site generally will leave and never return. That’s a lot of money to leave on the table. Testing also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to try and interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their details while they’re visiting your website, so you can build a relationship with them after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most reliable source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and effective strategies to build an email list, but until very recently, it was very difficult to find a solution that gives users access to almost, if not all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – List Builder For Hyper-Targeted WP Mailing List Conversions
Plugin Description
The Thrive Leads mailing builder for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, improve your conversions, and get traffic on tap, working directly inside your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a list, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and all other lead capturing solutions is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads WP list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
To learn more about the plugin go here:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing list-building plugin eliminates the need to have multiple plugins installed on your WP website. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is really easy to install. Simply upload a zip file containing the plugin files to your Plugin folder via your dashboard and activate.
Really Simple To Use
With Thrive Leads, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to answer any questions you have.
Every Kind Of Opt-In Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use the Thrive Leads plugin to display eye-catching “pop-up” lightboxes …
Insert slide-in forms …
You can use the Thrive Leads plugin to place your forms anywhere inside your content, or the top of your blog posts using a simple short code …
Insert a subscription form into the sidebar widget menu …
You can add two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides a number of great features to web site owners. Here are just a few of these:
Fast And Easy To Install And Use
Ready to start using in very little time. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a responsive support team.
This tool not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your admin user section.
All-In-One List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The plugin provides dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Split Testing Engine
A/B testing is the fastest way to increase your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Split-Test Multiple Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and continue showing only the highest converting tests after enough data has been gathered.
You just start testing and the plugin handles everything else, automatically increasing your conversion rates over time.
Test Different Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 15 seconds
- Scroll-depth triggers where a message will appear once visitors scroll down at least 15% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if forms should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
Test Opt-In Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form to see which kind of form performs better for your business.
Test Offers
The plugin even lets you test completely different offers.
For example, you can assign different forms to different email campaigns to help you decide which offers yield the best conversion results for your business.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders & Email Marketing Services
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go far beyond any other list-building tools.
User Testimonials
Below are a few of the testimonials and comments that plugin users have submitted regarding Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to provide users with assistance.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, thirty day, 100% refund guarantee.
Software Price
The Thrive Leads plugin is available in the following editions:
- Single Site License – The Single Site edition allows you to install & activate the plugin on 1 single domain. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This option allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing Thrive Leads depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was written. This may not be the actual price charged by the software author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details here:
Additional Useful Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to increase the speed your list grows is by continually running A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – WP Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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