Experienced marketers know that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a mailing list of targeted customers gives you traffic on demand and access to repeat customers.
Marketing studies show that, on average, 50%-80% of visitors to a website who leave will never return. That’s a lot of money and opportunities that you could be missing out on. Testing also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their email address while they’re visiting your website, so you can build a relationship after they have exited your website.
Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build an email list, but until recently, it was very difficult to find an affordable and easy-to-use solution that integrates almost all kinds of list-building methods available for capturing email addresses on a website.
Thrive Leads – Mailing Builder For WP Users
Plugin Description
Thrive Leads mailing builder for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build an email list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different than all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your website:
It’s WordPress
Thrive Leads WP mailing list-building plugin eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your site’s loading speed down.
Ready To Go To Work In Very Little Time
Thrive Leads is very easy to install. Just upload it to your Plugins folder via your dashboard and activate.
Very Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to provide you with assistance.
Every Kind Of Form You Will Ever Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form your business needs.
For example, you can use the Thrive Leads plugin to build “pop-up” forms …
Insert slide-in forms …
You can use the Thrive Leads plugin to place your forms anywhere inside your content, or the top of your posts and pages using a simple short code …
Insert an opt-in form into any widget area of your site …
You can insert two-step opt-in links that open a lightbox form when a link is clicked on …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many features to web site owners. Here are just a few of these:
Quick And Easy To Install And Implement
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training and tutorials, webinars, case studies, plus a dedicated support team.
This list-building tool not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies from your own WP dashboard.
All-In-1 List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design & Deploy
Thrive Leads provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Split Testing Engine
A/B testing is the quickest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Multiple Form Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and keep displaying only the campaigns that convert well after sufficient data has been gathered.
You just begin your test and the plugin handles everything else, automatically helping you increase conversion rates over time.
A/B Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 45 seconds
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Test Multiple Form Types
The plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form to see which kind of form creates better results for your business.
A/B Test Offers
The plugin even lets you A/B test entirely different offers.
For example, you can assign different forms to different email marketing campaigns to help you decide which yields the best conversion rates for your business.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Smart Analytics
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Services
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend far beyond what most other list-building software provide.
Feedback From Users
Below are a few of the testimonials and comments that users have submitted regarding the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a support team that is available to help users and answer any questions they have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Plugin Cost
The plugin is available in the following editions:
- Single Site License – This license lets you install & activate the plugin on one single website. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites edition lets you install & activate the plugin on all sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This edition allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing for the Thrive Leads product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this content was published. This may not be the actual pricing charged by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms all across your site.
For demo videos of the plugin, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is to continually run A/B tests and find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms are shown to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website here: Thrive Leads – WP List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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