Experienced marketers understand the power of mailing lists.
This is because a a list of email subscribers gives you instant traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money to be leaving on the table. In addition to this, marketing research tests show that it takes an average of seven interactions with your business before a purchase decision is made. It’s crucial, therefore, to find ways that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ email address while they’re visiting your website or blog, so you can continue to communicate with them after they leave your web site.
Building a list is absolutely essential for building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many different ways and strategies to build a list of email subscribers, but until now, it was very hard to find one easy-to-use solution that gives users access to many kinds of proven list-building methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WP List Builder
Plugin Description
Thrive Leads WordPress mailing list builder lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a targeted list of subscribers, and almost all of these methods and strategies use lead capture forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
Learn more here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:
It’s A Plugin For WordPress Users
Thrive Leads mail list-building plugin for WordPress eliminates the need to install multiple plugins on your WordPress website. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Ready To Go To Work In Minutes
Thrive Leads installs like every other WP plugin. Just upload the plugin file to your Plugin folder via your admin section and activate.
Very Simple To Use
With Thrive Leads, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to help answer any questions you have.
Every Kind Of Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form your business will ever need.
For example, you can use it to add “pop-up” subscriber forms …
Insert slide-in forms …
You can use it to insert your opt-in forms anywhere within your content, or the top of your posts and pages using a simple shortcode …
Insert a subscription form into your sidebar area …
You can add 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers many features to WordPress users. Here are just some of these:
Quick And Simple To Install And Implement
Be up and running in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, and a dedicated support team.
This software not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your dashboard.
All-In-One List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin provides dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Powerful A/B Testing Engine
Split testing is the quickest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
A/B Test Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and display only those that convert well after sufficient data has been gathered.
You just start testing and the plugin handles the rest, automatically increasing conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 5 minutes
- Scroll-depth triggers where a message will appear once the visitor scrolls down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
Split-Test Form Types
Thrive Leads also lets you run tests against different form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form to see which kind of form performs better for your business.
Split-Test Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different follow-up sequences to help you determine which results in the best conversion rates.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily duplicate any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With All Major Autoresponders And Popular Email Marketing Services
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that extend well beyond any other list-building tools.
User Feedback
Below are a few of the testimonials and comments plugin customers have submitted for Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a support team that is available to provide you with any assistance you need.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, thirty day, full refund guarantee.
Product License Price
The plugin is available in the following editions:
- Single Site – The Single Site license lets you install & activate the plugin on 1 single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – This license allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency license lets you install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin sells for the amounts shown above. This may not be the actual pricing charged by the product developer when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your site.
For demo videos of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is by continually running tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are shown to visitors, and the tools to improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WordPress List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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