Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - WP A/B Testing List-Building PluginSavvy marketers know the power of mailing lists.

This is because a a list of email subscribers gives you traffic on tap and access to repeat sales.

It’s a well-known fact that, on average, 50%-80% of all web visitors who leave will never return. That’s a lot of money to be leaving on the table. Marketing research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s so important, therefore, to try and get repeat interactions with site visitors.

How can you do this, however, if most visitors never return?

The answer, of course, is to get visitors to give you their details while they’re still on your website, so you can continue communicating with them after they leave your web site.

Building a list is absolutely essential for building a successful online business. A great mailing list has the potential to become your most profitable leverage point.

Thrive Leads - WP Mailing List-Building Plugin

If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.

Thrive Leads - WordPress Mailing Builder

There are many ways and different strategies to build a list, but until now, it was very hard to find one affordable solution that integrates all kinds of list-building methods available to capture email addresses on a website.

Thrive Leads – WP Mailing Builder

Thrive Leads - List-Building Plugin For WordPress Sites

Plugin Description

The Thrive Leads list-building plugin for WP lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, working directly from your WordPress dashboard …

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WordPress Users

As mentioned earlier, there are many ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies involve the use of subscription forms.

What makes Thrive Leads different than all other email-capturing solutions is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.

Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.

Thrive Leads - WP Faster List Builder

For more details, visit the plugin site here:


Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:

It’s WordPress

Thrive Leads WordPress mailing list-building plugin eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Installation Is Easy, Quick & Simple

Thrive Leads is really easy to install. Simply upload the plugin file to your Plugin folder via your admin user section and activate.

Simple To Use

Thrive Leads has made it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.

To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to help you out.

Every Kind Of Opt-In Form Your Business Will Ever Need

With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you need.

For example, you can use it to add “pop-up” lightboxes …

Thrive Leads - List Builder For Conversion-Focused WP Sites

Display forms that slide in from the corner of your screen …

Thrive Leads - List Builder For WP

You can use the plugin to place great-looking opt-in forms anywhere inside your content, or the top of your posts and pages using a simple short code …

Thrive Leads - Mailing List Builder For Conversion-Focused WordPress Users

Insert a subscription form into the sidebar widget area …

Thrive Leads - Mailing Builder For WP Users

You can insert 2-step opt-in links that open a lightbox when visitors click on a content link …

Thrive Leads - Mailing List Builder For WordPress

And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …

Thrive Leads - WordPress Mailing List-Building Plugin

As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …

Thrive Leads - Mailing Builder For Hyper Targeted WordPress Mailing List Conversions

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …


Thrive Leads offers a number of features to WordPress users. Here are just some of these:

Quick And Easy To Install And Set Up

Be up and running in minutes. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a dedicated support team.

This tool not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your own admin user section.

All-In-One List Building Strategies To Optimize Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use solution:

Design & Deploy

Thrive Leads provides dozens of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no technical skills required.

Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …

Thrive Leads - Mailing Builder For WordPress

Powerful Split Testing Engine

A/B testing is the quickest way to optimize your conversion rate and speed up the growth of your list.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:

A/B Test Multiple Form Designs And Content

A/B Test Multiple Designs And Content

The plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting campaigns after enough data has been gathered.

You simply begin your test and the plugin takes care of everything else, automatically helping you increase your conversion rates over time.

Split-Test Multiple Opt-In Form Triggers

Test Multiple Opt-In Form Triggers

Thrive Leads lets you customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to show a link on your screen after 5 minutes
  • Scroll-depth triggers where a message appears once site visitors scroll down at least 50% of the web page
  • Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.

Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.

A/B Test Different Opt-In Form Types

Test Form Types

The Thrive Leads plugin also lets you perform tests on different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form performs better for your business.

Test Offers

Test Offers

Thrive Leads even lets you see how different offers perform against one another.

For example, you can assign different forms to different autoresponder campaigns to help you decide which offer yields the best conversion rates.

(Split-test different offers)

Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.

Thrive Leads - WordPress Mail List-Building Plugin

Additional features of this software include:

Smart Targeting Features

You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a ribbon form on all Pages), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.

You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Forms Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will display correctly on any device or screen size.

The plugin is also compatible will all popular browsers.

In-Depth Reporting

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.

Thrive Leads - Mailing List-Building Plugin For WP

Seamless Integration With Major Autoresponders & Email Marketing Solutions

If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.

Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one solution.

Thrive Leads - WP A/B Testing Mail List-Building Plugin

As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond any other list-building tools.


Here are just some testimonials and comments that plugin users have provided for Thrive Leads:

”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman


As mentioned earlier, ThriveThemes provides extensive tutorials, case studies and a support team that is available to help users and answer any questions they have.

The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.

Software Cost

Thrive Leads is available in the following editions:

  • Single Site – The Single Site edition allows you to install & activate the plugin on 1 single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites License – The Unlimited Sites option lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency – The Agency license allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Please Note: Current pricing for the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this article was written. This may or may not be the actual pricing charged by the software developer when you visit the site and you may be shown additional upsells or one-time offers after purchasing.

Check the plugin’s website for the latest pricing here:

Additional Information

Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your website.

For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by running split-tests and find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.

With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and add pop-up forms to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WP Mailing Builder

For complete details, check out the plugin here: Thrive Leads – WP List Builder

By the way …

We use Thrive Leads here on Check it out for yourself …