Savvy marketers know the power of mailing lists.
This is because a mailing list of targeted customers gives you traffic on call and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of everyone who visits your website generally will leave and never return. That’s a lot of money you’re probably leaving on the table. Also, research shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s essential, therefore, to explore methods that will help you interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get your visitors’ details while they’re still on your website or blog, so you can keep in touch after they leave your site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become your most powerful source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build a list of email subscribers, but until very recently, it was very difficult to find one affordable solution that gives users access to almost all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
The Thrive Leads mailing list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on call, directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies require using opt-in forms.
What makes Thrive Leads different from all other email marketing software is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build it faster.
Learn more about this plugin here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
The Thrive Leads mailing list builder for WP eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Ready To Start Using In No Time
Thrive Leads is really easy to install. Just upload a zip folder containing the plugin to your Plugins folder via your dashboard and activate.
Really Simple To Use
Thrive Leads makes it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help you sort out any issues you have.
Every Type Of Form You Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business will ever need.
For example, you can use the plugin to build stylish “pop-up” lightboxes …
Display slide-in forms …
You can use it to insert great-looking forms anywhere within your content, or the top of your posts using a simple short code …
Insert a subscription form into the sidebar widget area …
You can add two-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many unique features to site owners. Here are just a few of these:
Quick And Simple To Install And Set Up
Ready to use in no time. As already mentioned, the plugin developer provides extensive tutorials, training content, webinars, case studies, plus a support team.
This software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your own WordPress dashboard.
Built-In List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful A/B Testing Engine
A/B testing is the quickest way to improve your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Split-Test Opt-In Form Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the losing variations, and display only the highest converting campaigns after enough data has been collected.
You simply start testing and the plugin will handle the rest, automatically increasing your conversion rates over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 35 seconds
- Scroll-depth triggers where a message appears only when your visitors scroll down at least 30% of the page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further optimize conversion rates.
A/B Test Form Types
The plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which form type creates better results for your business.
A/B Test Entirely Different Offers
The Thrive Leads plugin even lets you perform A/B tests against completely different offers.
For example, you can connect different forms to different email marketing lists to help you determine which offers deliver the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this software include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on the Front Page only), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
In-Depth Reporting
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders & Leading Email Marketing Solutions
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that go far beyond what most other list-building software provide.
User Feedback
Below are a few of the testimonials that users have published about the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to provide users with any assistance they need.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, thirty day, full money-back guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – The Single Site option lets you install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites license allows you to install & activate the plugin on unlimited domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency edition allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Price details for the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current when this article was published. This may or may not be the actual price set by the software author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your website.
For ”how to” videos of the plugin, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to improve your results is to continually run tests and find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and the tools to improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing the user to create and insert pop-up forms into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mailing List-Building Plugin For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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