Successful marketers understand that building a mailing list is one of the best things you can do for a business online.
This is because a list gives you traffic on call and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of visitors to a website will leave and never return. That’s a lot of money to leave on the table. Also, research shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s vitally important, therefore, to interact repeatedly with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their details while they’re still on your website, so you can build a relationship after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many ways and different strategies to build a subscriber list, but until now, it was very difficult to find a solution that incorporates most of the most effective methods available for capturing email addresses on a website.
Thrive Leads – WP Split-Testing Mailing List Builder
Plugin Description
Thrive Leads WordPress list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build an opt-in list, and almost all of these methods and strategies involve the use of subscription forms.
What makes Thrive Leads different from other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads list-building plugin for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.
Learn more here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:
It’s A WordPress Plugin
Thrive Leads WordPress mail list-building plugin eliminates the need to have multiple plugins installed on your website. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs like every plugin. Simply upload a zip file containing the plugin to your Plugins folder via your WP admin section and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you out.
Every Type Of Form You Will Ever Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.
For example, you can use Thrive Leads to display unblockable “pop-up” forms …
Display opt-in forms that slide in from the edge of your page …
You can use the Thrive Leads plugin to insert opt-in forms anywhere inside your content, or the top of your blog posts …
Insert a subscription form into your sidebar navigation area …
You can add two-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many great features to website owners. Here are just some of these features:
Quick And Easy To Install
Be up and running in very little time. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, and a responsive support team.
This software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from your WP administrator area.
All-In-1 List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design & Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Split Testing Engine
Split testing is the fastest way to boost your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Test Multiple Form Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting tests after enough data has been gathered.
You simply begin testing and the plugin will handle everything else, automatically helping you increase your conversion rates over time.
A/B Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 2 minutes
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost your conversion rate.
A/B Test Opt-In Form Types
Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form and see which kind of form performs better for your business.
Split-Test Completely Different Offers
The Thrive Leads plugin even lets you test entirely different offers.
For example, you can connect different forms to different email marketing campaigns to help you determine which campaign offers yield the best conversion results for your business.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on all Pages), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders & Popular Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond what most other list-building tools provide.
Testimonials
Below are a few of the testimonials and feedback that users have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to provide users with assistance.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Plugin Pricing
The plugin is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on 1 single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This option lets you install & activate the plugin on unlimited domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. The pricing shown above was correct at the time this review was written. This may not be the actual price charged by the product seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your site.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to improve your results is by running A/B tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing the user to create and insert popups into their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – Mailing List Builder For Faster WordPress Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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