Savvy marketers understand the power of mailing lists.
This is because a list gives you instant traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits a site generally will leave and never return. That’s a lot of money you’re leaving behind. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to get repeat interactions with visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website, so you can build a relationship after they have left your site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become the most reliable source of profit of your online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and effective strategies to build an email list, but until very recently, it was very difficult to find a solution that incorporates most kinds of list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WordPress A/B Testing List-Building Plugin
Plugin Description
Thrive Leads mailing list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve subscription forms.
What makes Thrive Leads different from all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.
Learn more about this plugin here:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress mailing list-building plugin eliminates the need to have multiple plugins . This not only reduces potential plugin conflicts, but also keeps your website’s loading speed down.
Quick & Easy Installation
Thrive Leads installs like any regular WordPress plugin. Just upload a zip file containing the plugin to your Plugins folder via your WP dashboard and activate.
Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-60 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you sort out any issues you might experience.
Every Type Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form you will ever need.
For example, you can use Thrive Leads to display eye-catching “pop-up” lightboxes …
Display slide-in forms …
You can use the Thrive Leads plugin to add opt-in forms anywhere within your content, or the middle of your posts using a simple short code …
Insert an opt-in form into any widget area of your site …
You can insert two-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many unique features to WordPress users. Here are just a few:
Quick And Simple To Install And Configure
Be up and running in very little time. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a dedicated support team.
This tool not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your own dashboard.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use plugin:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the fastest way to optimize your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
A/B Test Form Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and keep displaying only the highest converting tests after enough data has been collected.
You simply begin your test and the plugin will handle everything else, automatically increasing conversion rates over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 10 seconds
- Scroll-depth triggers where a message appears only after the visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
Split-Test Opt-In Form Types
Thrive Leads also lets you run tests on different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form and see which form type creates better results for your business.
A/B Test Different Offers
The Thrive Leads plugin even lets you split-test entirely different offers.
For example, you can assign different forms to different email campaigns to help you decide which offers yield the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Systems
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond any other list-building tools.
User Testimonials
Here are a couple of the testimonials that customers have provided for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help answer any questions you have.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, complete money-back guarantee.
Software Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site License – This option allows you to install & activate the plugin on a single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This edition allows you to install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This license allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of the Thrive Leads software depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this review was published. This may not be the actual price set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your website.
For ”how-to” videos showing how the plugin works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted subscriber list, the only way to improve your results is to continually run A/B tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and the tools to increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert popups into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – Mailing Builder For WP Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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