Experienced marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a mailing list gives you instant traffic and access to repeat customers.
Research shows that, on average, 50%-80% of everyone who visits a site who leave will never return. That’s a lot of money you’re probably leaving on the table. Testing also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s so important, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ email address while they’re still on your website, so you can continue communicating with them after they leave your site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build a subscriber list, but until recently, it was very hard to find an affordable solution that incorporates many types of proven list-building methods available to capture email addresses on a website.
Thrive Leads – Mail List-Building Plugin For WordPress
Plugin Description
Thrive Leads list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, working directly inside your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies involve the use of subscription forms.
What makes Thrive Leads different than all other lead capturing solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies already built-in.
Thrive Leads WP list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:
It’s A WordPress Plugin
The Thrive Leads WordPress list-building plugin eliminates the need to have multiple plugins installed on your site. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy Installation
Thrive Leads is really easy to install. Just upload the plugin file to your Plugin folder via your admin user section and activate.
Very Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies and a support team that is available to help you sort out any problems you might experience.
Every Type Of Opt-In Form You Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use the Thrive Leads plugin to build “pop-up” subscriber forms …
Insert slide-in forms …
You can use the plugin to add in-line opt-in forms anywhere inside your content, or the bottom of your blog posts using a simple short code …
Insert a subscription form into the sidebar widget section …
You can insert two-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many features to site owners. Here are just some:
Quick And Simple To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, and a support team.
This software not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your admin user section.
Integrated List Building Strategies To Boost Your Conversions
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use software:
Design And Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing
A/B testing is the fastest way to improve your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
A/B Test Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and continue showing only the highest converting campaigns after enough data has been gathered.
You simply begin your test and the plugin handles the rest, automatically picking the best performers and hiding the losers over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only when your visitors scroll down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
A/B Test Different Form Types
The plugin also lets you perform split-tests on different opt-in form types. For example, you can test a sidebar widget form vs a ribbon form and see which kind of form performs better for your business.
Test Completely Different Offers
The Thrive Leads plugin even lets you A/B test completely different offers.
For example, you can assign different forms to different follow-up sequences to help you decide which offer yields the best conversion rates.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders & Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go far beyond any other list-building software.
User Testimonials
Below are some of the testimonials that users have published about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to help you and answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, thirty day, 100% refund guarantee.
Software Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on a single site. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – The Unlimited Sites option allows you to install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – This option lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the pricing shown above. This may or may not be the actual price set by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your website.
For a demo video of the plugin in action, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to improve your results is to run tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add pop-up forms to their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – List-Building Plugin For Hyper Targeted WordPress Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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