Successful marketers know that building a mailing list is one of the most profitable activities you can engage in to build a business online.
This is because a mailing list of responsive customers gives you on-demand traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money to leave behind. In addition to this, research shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s vitally important, therefore, to interact repeatedly with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ contact details while they’re still on your website or blog, so you can build a relationship with them after they exit your site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become the most reliable and constant source of profit of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many different ways and strategies to build a subscriber list, but until recently, it was very hard to find one cost-effective and easy-to-use solution that gives users access to many types of proven list-building methods available for capturing visitors’ email addresses on your website.
Thrive Leads – Mail List-Building Plugin For Conversion-Focused WordPress Users
Plugin Description
The Thrive Leads list builder for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies involve opt-in forms.
One of the key differences between Thrive Leads and other email-capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build a mailing list faster.
More info:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A WordPress Plugin
Thrive Leads WP list builder eliminates the need to have multiple plugins . This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is quite easy to install. Just upload a zip file containing the plugin files to your Plugins folder via your dashboard and activate.
Simple To Use
Thrive Leads makes it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help you out.
Every Type Of Opt-In Form You Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use the plugin to display attention-grabbing “pop-up” subscriber forms …
Display slide-in forms …
You can use the plugin to insert in-line forms anywhere inside your content, or the middle of your blog posts …
Insert a form into the sidebar widget area …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads provides a number of features to WordPress users. Here are just a few:
Quick And Easy To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, plus a dedicated support team.
This list-building tool not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your WP administrator login.
Integrated List Building Strategies To Optimise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing
A/B testing is the quickest way to boost your conversion rates and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting tests after enough data has been gathered.
You simply start testing and the plugin will handle everything else, automatically increasing conversion rates over time.
Split-Test Multiple Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 2 minutes
- Scroll-depth triggers where a message appears once site visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.
Test Different Opt-In Form Types
The Thrive Leads plugin also lets you perform tests on different form types. For example, you can test a lightbox pop-up vs a ribbon form to see which form type creates better results for your business.
Test Offers
The plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different email sequences to help you decide which offer delivers the best conversion rates.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Email Marketing Solutions
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services for different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond what most other list-building tools provide.
Feedback From Customers
Here are a few of the testimonials that plugin customers have submitted regarding Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to provide you with any assistance you need.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on a single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites option lets you install & activate the plugin on unlimited sites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This edition allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this review was written. This may not be the actual price charged by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your site.
For a demo video showing how the plugin works, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is to run split-tests and find out what really works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – Mailing List-Building Plugin For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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